E- Marketing for New Companies - Essay Example

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The paper “E-Marketing for New Companies” focuses on a particular form of marketing, the e-marketing, which is often described as internet marketing. Reference is made specifically to the current status of e-marketing and its value for promoting the products…
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E- Marketing for New Companies
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"E- Marketing for New Companies"

Download file to see previous pages Chatterjee (2009) has noted that the competition among start-up companies can be high. It is also explained that most of these companies need to reach a high number of customers, usually worldwide (Chatterjee 2009), a target that it is difficult to be achieved without the use of the Internet and social media.
 The current paper focuses on a particular form of marketing, the e-marketing, which is often described as internet marketing. Reference is made specifically to the current status of e-marketing and its value for promoting the products/ services of a start-up company. The literature related to the specific issue has been reviewed and evaluated in order to decide whether and at what level e-marketing can be effective in promoting a start-up company. It is revealed that e-marketing would be the most appropriate form of marketing for developing such activity. On the other hand, there are many e-marketing strategies available to start-up companies that need to promote their products/ services. This means that e-marketing is a valuable tool for promoting start-up companies but it cannot perform high unless it is effectively managed, as all other tools that support modern business operations. Moreover, it should be noted that e-marketing cannot secure the success of start-up companies but only in cases when its involvement in the marketing of these companies is carefully planned and monitored so that unexpected failures, that can be major, are avoided.
 In order to understand the role of e-marketing in the promotion of start-up companies, it should be necessary to explain the key characteristics and advantages of e-marketing, as a concept closely related to the advances of technology and the changes in customer trends worldwide. ...Download file to see next pagesRead More
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