E- Marketing for New Companies - Essay Example

Comments (0) Cite this document
The paper “E-Marketing for New Companies” focuses on a particular form of marketing, the e-marketing, which is often described as internet marketing. Reference is made specifically to the current status of e-marketing and its value for promoting the products…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
E- Marketing for New Companies
Read TextPreview

Extract of sample "E- Marketing for New Companies"

Download file to see previous pages Chatterjee (2009) has noted that the competition among start-up companies can be high. It is also explained that most of these companies need to reach a high number of customers, usually worldwide (Chatterjee 2009), a target that it is difficult to be achieved without the use of the Internet and social media.
 The current paper focuses on a particular form of marketing, the e-marketing, which is often described as internet marketing. Reference is made specifically to the current status of e-marketing and its value for promoting the products/ services of a start-up company. The literature related to the specific issue has been reviewed and evaluated in order to decide whether and at what level e-marketing can be effective in promoting a start-up company. It is revealed that e-marketing would be the most appropriate form of marketing for developing such activity. On the other hand, there are many e-marketing strategies available to start-up companies that need to promote their products/ services. This means that e-marketing is a valuable tool for promoting start-up companies but it cannot perform high unless it is effectively managed, as all other tools that support modern business operations. Moreover, it should be noted that e-marketing cannot secure the success of start-up companies but only in cases when its involvement in the marketing of these companies is carefully planned and monitored so that unexpected failures, that can be major, are avoided.
 In order to understand the role of e-marketing in the promotion of start-up companies, it should be necessary to explain the key characteristics and advantages of e-marketing, as a concept closely related to the advances of technology and the changes in customer trends worldwide. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“E- Marketing for New Companies Essay Example | Topics and Well Written Essays - 4250 words”, n.d.)
E- Marketing for New Companies Essay Example | Topics and Well Written Essays - 4250 words. Retrieved from https://studentshare.org/marketing/1611938-marketing-a-start-up-company-over-the-internet
(E- Marketing for New Companies Essay Example | Topics and Well Written Essays - 4250 Words)
E- Marketing for New Companies Essay Example | Topics and Well Written Essays - 4250 Words. https://studentshare.org/marketing/1611938-marketing-a-start-up-company-over-the-internet.
“E- Marketing for New Companies Essay Example | Topics and Well Written Essays - 4250 Words”, n.d. https://studentshare.org/marketing/1611938-marketing-a-start-up-company-over-the-internet.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF E- Marketing for New Companies


...transformed the company to provide excellence in service. They made use of different technology as well for conveying their messages to the intended consumers. But the recent marketing communication strategy of amazon.com illustrates that they mainly makes us of E-marketing techniques for increasing the web traffic towards its website, to generate awareness about the product, for promoting repeat purchase, to strengthen its brand name and brand identity and also to develop the incremental product and service revenue opportunities. The company also feels that word of mouth promotion plays a pivotal role in its overall promotional strategy. It also aids in...
8 Pages(2000 words)Essay


...Twitter make it easy for people to post online updates about their products and invite followers to share the news and attract consumers thus. More and more websites everyday are coming up to compete in the online world for example online newspapers are doing away traditional newspapers and people also have better job opportunities sitting at home. According to companies like PriceWaterhouseCoopers, almost US$16.9 billion was spent on online marketing in the United States of America in the year 20065 – and a figure so large is not even half the amount companies would have spent had they done their marketing manually or through other mediums than the...
12 Pages(3000 words)Essay


...product or service best suits their demand. Marketers need to adapt to this new change and analyze demand by consumers for online services and must strive to meet them. In this report I will analyze how this e-marketing has affected the tourism industry especially in reference to promotion. Promotion although is one of the founding pillars for every product and service but its importance relevant to tourism industry cannot be denied. Tourism is one industry where it is needed the most. Promotion in e-marketing is a little different. There are website advertising and marketing specialists available who specializes in...
10 Pages(2500 words)Essay


...?E-marketing business plan 0 Introduction In order to boost its growth, the company aims at expanding the diversity of its products by launching a new brand come January 2012. Upon its launch, the brand will be exclusively operational in UK though there is a room for expansion of its active operation in Europe in future. In order to make a quick market coverage and reach the online, the company will use E-marketing as its main marketing strategy. 2.0 Executive summary The purpose of this E-marketing business plan is to outline the...
8 Pages(2000 words)Essay

Marketing & Commerce, E-Marketing & E-Commerce

...Marketing & Commerce, E-Marketing & E-Commerce Recent years, our society has entered to the digital technological era and the era of Communication.The great layer of information and varieties of technology become available now. The development of Internet and WWW has changed the nature of business moving towards easy assess and faster services. The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce. In general, e-marketing theory refers to the sale, purchase, or...
2 Pages(500 words)Essay


...E-Marketing and Section # of Amazon is an e-commerce company that was the first and leading company to have successfully sold products through the internet. They have been in this business since a number of years and now they are endeavoring to enter a new market that sells products digitally over the internet. Usually, the company ships the items ordered but now they have decided to make them available through the internet only and not exactly ship some of their items. They have taken a slow and steady wins the race approach to enter the market because the idea is new...
11 Pages(2750 words)Essay


...navigation company, are a source of information for its users as they discuss topics ranging from bike racing tips to NASCAR events. If firms can effectively manage their blogs they can gather powerful market intelligence, create different communities of loyal customers who in the true sense serve the purpose of advocating the brand. Journalists see blogging as an alternative source of news and public opinion, educationists and businesses see it as an environment for knowledge sharing while individuals create blogs as a vehicle for self-expression and self-empowerment (Herring et al, 2005). Blogging makes people more thoughtful and articulate observers of the world around them. In fact...
8 Pages(2000 words)Essay

Companies utilizing e-business strategies

...Companies Utilizing E-Business Strategies of the of the of the Companies Utilizing E-Business Strategies Most of the organizations are now using e-commerce as their standard procedure for operating. Since e-commerce requires a large setup of marketing and technical expertise therefore, setting up this business requires more effort. Since customers want to access different products or service at any time of the day therefore, online operations are the most suitable way. E-commerce can be categorized as a subordinate of e-business because it mainly deals with business of the organization...
2 Pages(500 words)Coursework


...Insert Summary of Socio-Cultural Trends and Online Exchange One of the social and cultural trends that have impacted online exchange is the creation or existence of peer groups in social networks. Online social networks such as Facebook, Twitter and MySpace have entrants and users who are clustered together into a peer group. Moderators of these forums only have to read an individual’s profile to link him with other subscribers in the same online social networks. This has greatly impacted online exchange by encouraging market segmentation. For instance, a marketer will have to package his product to suit the youth, if he notices that the groups he is targeting in Facebook, Twitter or MySpace are college...
1 Pages(250 words)Research Paper

E-Marketing: E-payment

...E-Marketing: E-payment Executive Summary Electronic payment methods fall into three major categories, which are single to vendor payments, recurring customer to vendor payments, and automatic bank to vendor payments. From these categories, the proposal will recommend three online e-payment systems to Book Bunker; debit cards, Pay Pal, and electronic checks. Pay Pal is a convenient method for receiving payments from customers for purchases made online, as well as for the transfer of funds. Its advantages and disadvantages are given with the major advantage being its ease of use and low cost while arbitrary locking of accounts is the main disadvantage. Debit cards are...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic E- Marketing for New Companies for FREE!

Contact Us