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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Communication Model: The Case of Nescafe Marketing Case Study
12 pages (3000 words) , Download 4 , Case Study
Free
Planning communication campaigns is a vital aspect of marketing planning. It is very important to decide on the communication plans so as to make sure people know about the existence of the product. How well a company decides its communication strategies will decide the feedback and response it will get from its consumers.
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Market Segmentation and Positioning Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Marketers ought to recognize a suitable market for their merchandise, which can be referred to as a target market. The target market is supposed to offer the populace that purchases the presented commodities, providing a market for these commodities. Market targeting serves as the first element in the creation of a suitable marketing strategy.
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A porters 5 forces analysis of Shinetech (Chinese IT Outsourcing company) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
be analysed using the Porter’s five forces to determine its position in the industry as well evaluate the manner in which it conducts its business in a globally competitive industry. Its agile thinking fits it into the Porter’s model, making it possible to undertake an
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Marketing Book Report/Review
2 pages (500 words) , Download 2 , Book Report/Review
Free
Page rank refers to a system of ranking the existing web pages which were developed by Google founders. Page rank continues to play a major role in web searching tools. It is a system that depends on the unique democratic nature of
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We Are What We Consume Marketing Essay
2 pages (595 words) , Download 2 , Essay
Free
Impulsive shopping is the urge to buy goods for immediate gratification. Serotonin is a neurotransmitter that can be synthesized from the amino acid tryptophan. Tryptophan is found in various food items such as turkey, tofu, and milk. The authors use Thanksgiving and the following Black Friday Sales to make their point.
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Alternative Advertising Method used by KFC Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
One of the Companies that have employed alternative advertisement techniques is the Kentucky Fried Chicken Fast Food Company (KFC).Kentucky Fried Chicken is one of the most successful Fast Food Companies in the United States of America as well as in other parts of the world.
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Robinson-Patman Act Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
It is meant mainly to producers of goods and services engaging in price discrimination. The enactment was informed by the then chain stores practices which allowed them to purchase goods and offer services at lower prices than other retailers. The enactment was an
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Company Analysis from an Employee Perspective Marketing Essay
5 pages (1602 words) , Download 2 , Essay
Free
Microsoft's products include operating systems for smartphones and computers, phones, servers, and other intelligent devices. Amongst services, Microsoft provides service, productivity and business solution applications, software development and server and desktop management tools, online advertising, and video games (Microsoft, 2013).
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Marketing Communication in a Multicultural Market Environment Marketing Essay
8 pages (2490 words) , Download 3 , Essay
Free
Currently, there are a lot of issues concerned with global marketing communication, such as those related to how effective the advertising is, testing various marketing and promotional methods, (Onkvisit and Shaw, 1999) the design of content and language used in the advertisement.
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Advertising Strategy and Planning Marketing Essay
4 pages (1156 words) , Download 2 , Essay
Free
The restaurant has established a menu with a carbon footprint for every item with intention of demonstrating its environmental consciousness. The restaurant will be positioned in the city centers and immediate suburbs of the main cities where the target population is located. The company also intends to establish a brand based on the concept of “casual ethical eating”.
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Canadas Retail Sector Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The author of the essay casts light upon the the difficulties the retail sector of Canada experiences. In spite of existance of a fall in demand in the year of 2009, sales increased by 17% in 2012. However, the total retail sales in 2013 amounted to 482 billion, which was slightly below the predicted sales of $483 billion.
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Marketing case analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Answering to the first consideration at the moment, Southwest Airlines can demonstrate these unexpected moves of United Airlines as inability to compete in long term with Southwest. The reason for saying so is that Continental Airlines
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Background history of Facebook and the expected future Marketing Essay
3 pages (750 words) , Download 2 , Essay
It has its headquarters in Menlo Park, California (2005). It joined the Fortune 500 list in 2012 when it posted an income of US $5 Billion. By 2012, Facebook value was at $104 billion and had 4619 employees. By 2014, it had 1.23
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Critical Analysis of Consumer Behaviour Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Celebrity endorsement of products is one of the most powerful tools of marketing as it tends to expose the hidden or desired needs of consumers who wish to be associated with the celebrity. By using the products and services endorsed by celebrities, the consumer is able to satisfy his/her hedonistic needs.
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Available Sponsorship for Small Companies Marketing Essay
9 pages (2528 words) , Download 2 , Essay
Free
To sponsor is to support an activity, event, person, or organization financially or provide them with services and products. A sponsor is a person or group that offers support.  Sponsorship is a kind fee paid to a property (mainly in arts, sports, entertainment, or causes in return for access to the available commercial likeliness related to the property in question.
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Guest speaker paper Marketing Movie Review
2 pages (500 words) , Download 2 , Movie Review
Free
Hospitality industry is seen as a major foreign income earner but subject to stiff competition that calls for sound marketing strategies. The quality of service delivery must be blended by strong human resource management that would boost the
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Consumer Analysis of new video game store in London Ontario Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Customer analysis is comprised of two primary aspects: a demographic profile and a behavioral analysis. Demographic profile includes such
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Information and template below Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Prince Sports has been benefiting from the development of the increased participation on tennis and has been focusing on meeting the needs of the tennis players at all levels. Prince Sports being part of the larger tennis industry should
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Organizational Buying Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Some of the factors that may influence the organizational buyer behavior include competition and staying ahead of the competitors, regulatory
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Analysis Report of Benetton Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
he company can be attributed to intense diversification of its operations, an aspect that has contributed immensely in reducing the risks and uncertainties associated with concentrating on a single market (Mullins & Walker 2013). The company’s major competitors are Industria
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Investigation of the Impact of Social Media Tools on Emirates Airlines Marketing Research Proposal
8 pages (2520 words) , Download 3 , Research Proposal
Free
Emirates Airline has been experiencing high levels of competition in the market. The company has used social media to advertise its services and get the feedback from the customers on service delivery. The aim of this study will, therefore, be to investigate if the use of social media has improved the performance of the company.
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Brand Plan and Challenges HMV Marketing Essay
10 pages (2827 words) , Download 2 , Essay
Free
HMV is a global retail chain that produces products such as videos, music cassettes, gaming devices, and books. There are a number of challenges that the company has been experiencing in the operation of operations in the UK lately. An increase in production cost has also affected the production volume, meaning that the sales volume has to be low too.  
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Article review in fashion industry Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
When formulating designs for their products Companies should avoid duplicating other people’s work and should try not to develop designs that
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Business Marketing Plan: Lexus Unit Restaurant Marketing Term Paper
9 pages (2616 words) , Download 4 , Term Paper
Free
The business will employ a marketing strategy where our sales representatives will visit institutions to showcase the products and services we offer. Brochures, fliers, and all posters will be developed to be used in marketing strategy with most of the information to be accessed through the website page.
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Traditional and Nontraditional Family Structure Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
These dominated every neighborhood (Grant, 2012). However, most American households are no longer traditional families. Currently, our society displays diversity. Various family
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Integrated Marketing Communication Practice at Ford Motors Company Marketing Essay
14 pages (4144 words) , Download 2 , Essay
Free
Ford Motors company was named after Henry Ford, the founder is an American automotive making company located in the USA which was formed in 1903. Ford came second after General Motors in terms of industrial size in the United States of America according to the 2010 rankings.
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A Vertical Marketing System Marketing Essay
1 pages (323 words) , Download 5 , Essay
Free
The author states that in conventional marketing systems, wholesalers, producers, and vendors are distinct dealings that are all struggling to exploit their profits. Moreover, when the struggle of one channel affiliate to maximize revenues comes at the expense of other affiliates, skirmishes can arise that decrease profits for the whole process.
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Rio Tinto Plc Market Performance Marketing Term Paper
6 pages (1782 words) , Download 2 , Term Paper
Free
It is because of this reason that the two companies are managed as one economic unit but as two separate and distinct entities with different shareholders, share registers, etc. Established in December 1995, it is one of the largest companies in the world involved in the business of mining and extracting natural resources.
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Viral Marketing Campaign Marketing Essay
7 pages (2012 words) , Download 2 , Essay
Free
The movie Cloverfield hit the screens and did extremely well in the box office. The major reason for the success of this movie is the use of an innovative marketing technique called viral marketing. Viral marketing as a marketing technique relies on the existing social networks so that message about brand awareness and identity is spread.
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The Drug Marketing Strategies of Pharmaceutical Companies Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The author states that the tactics of drug companies comprise several aspects like DTCDA (Direct to Consumer Drug Advertising), unethical recruitment of physicians, physicians targeted promotions, researchers’ conflicts of interests and finally, data manipulation during drug trials, which are by no means ethical from any frame of reference.
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The article Advertising Practices for Self-image Projective Products in the New Europe Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to Douglas and Dubois, as cited by Seitz and Johar, “cultural factors affect advertising in four ways namely: 1) the choice of advertising theme; 2) the connotation or worlds and
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The Social Factors Influencing Consumer Decision Marketing Essay
6 pages (1250 words) , Download 4 , Essay
Free
The author states that the social factors influencing consumer decision making are often observed as cultures, subcultures, reference groups, opinion leaders, family life cycles and social classes. Similarly, the purchase situation also has an impact upon the consumer decision making procedure.
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Pricing Analysis 1 VO Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It should be high enough so that it covers the cost with a percentage of mark-up, but not so high as to discourage the loyal and possibly potential customers (Lacobucci, 2009, 100). However, the graph in the
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Products, Brands & Their Distribution Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
People prefer branded products because firstly these companies understand the customers’ requirements well and secondly they provide high quality products. In case of Jewelry, consumers do have a good relationship with the jewelry
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Principles and Practice of Marketing Marketing Essay
6 pages (1250 words) , Download 2 , Essay
Free
An elementary probability random sampling method is choosing fundamental units in a way that each subject in the population has a level chance of inclusion. The sampling frame contains a list of students undertaking various courses. If sampling is with replacement, each subject of the student population will have the similar probability of selection.
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What Is a Distribution Channel in Business and How Does It Work Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
ne organization to the next owing to the features of the said organization such as geographical coverage, size of the firm, costs of distribution, and organizational policies. As such, a channel of distribution can be very short. This involves a direct transaction from the
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Market of Harley Davidson in the US Marketing Essay
5 pages (1431 words) , Download 2 , Essay
Free
The achievements of Harley Davidson are remarkable for giving the Motorbike industry a new face of designs and innovations. This report is conducted to analyze the performance of Harley Davidson in the US market and in the global market along with and the challenges faced by Harley Davidson in the US Motorbike industry after meeting recession in the economy.
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Patients Like Me: An Online Community of Patients Marketing Case Study
2 pages (500 words) , Download 11 , Case Study
Free
Patients Like Me was developed from a personal passion during the time when Heywood’s elder brother was suffering from the ALS or the Lou Gehrig’s disease. It provides patients with a platform whereby they can exchange information about their diseases or illnesses and issues related to the treatment they are undergoing.
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The Trends of Performance of Palm Inc Marketing Case Study
5 pages (1451 words) , Download 2 , Case Study
Free
Software called HotSync® has the ability to link hand computing devices with computers or databases and synchronizing the data that one wishes to synchronize. These devices also have memory storage capacity that comes in the form of Random Access Memory software which is computer-based memory storage. Software exists that enables the users to access the internet or to use corporate data.
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The Marketing Plan: How to Prepare and Implement It Marketing Assignment
8 pages (2111 words) , Download 4 , Assignment
Free
Essentially, foreign marketing is simply domestic operations in a foreign country. The techniques used in international are mainly those of the home country. The glaring differences vary from scope of operation, the benefits, political relations, barriers, and the share of technology (McDonald, 2007).
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Sections of Land Association Marketing Essay
9 pages (2565 words) , Download 2 , Essay
Free
The unlawful natural life exchange is pushing the world's wild creatures to elimination. Creatures are constantly caught from the wild for not just their body parts - to be utilized within universal pharmaceutical arrangements and for embellishing things - however progressively to supply man's blasting interest for "extraordinary" pets.
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Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market Marketing Essay
1 pages (250 words) , Download 30 , Essay
Free
This essay explores some implications the absolute threshold has on an elderly target market with a view to establish success in sales to such markets.Age stratification theory has been widely used to explain the response of the elderly to advertisements in events targeted to them
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The Relationship Between Being a Member and a Non-Member of an Athletic Team Marketing Assignment
10 pages (3408 words) , Download 2 , Assignment
Free
The study assumes three different methods of data analysis. For the correlations, 2-sample t-tests were run to identify the relationship between being a member, a male/female, owning a car, or smoking and the intensity of exercise as well as the type of exercise. Questions are related to gender and choice of exercises.
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Pros and Cons of a Sporting Brand Image Marketing Term Paper
7 pages (1844 words) , Download 2 , Term Paper
Free
In a Brand image like in our case, ken turkey fried chicken, an advertisement, and customer relations are crucial to boost any business performance, sells and sensitizing a brand. A brand image is a tool which when well managed can positively change people’s purchasing behaviors and advertisement is one of the main driving forces for any firm.
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Marketing Concepts & Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Secondly, I will be progressing with my second degree and at the same time, I will have gained experience from the various programs I plan to undertake the internship program as well as the Management Trainee program immediately
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What is RFID technology In what ways can it improve supply chain functioning Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
To get rid of these problems, companies are taking the global chain supply chain management more seriously and are eliminating informational and procedural bottlenecks to ensure increased efficacy in their
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Customer-Centric Approach in Marketing Marketing Essay
6 pages (1778 words) , Download 3 , Essay
Free
For a long time, customer-centric models of marketing have gained popularity within the business environment. As many organizations depend on customer behaviors, it is evidence that customers play a central role within the business environment. As organizations develop their business models, they consider the customers as a priority, and all products and services are designed to suit the customers' tastes.
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The Marketing of Services: Music Retailers Marketing Essay
8 pages (2236 words) , Download 2 , Essay
Free
Both companies use the 8Ps in the extended marketing mix. However, the approaches differ in one way or the other due to their lines of operation and the targeted segments. When it comes to products, both companies sell music and entertainment services. However, HVM has diversified to also offer other services like music training and recording services.
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Advertising in the Canadian HR Reporter Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
The  Canadian HR Reporter has approximately 9,000 subscribers and 46,800 readers publishing biweekly.  72% of its subscribers were in senior management positions in human resources.  Kaminsky has to decide which of the two options he would use for his promotional campaign.  He has to get it right this time because he could no longer afford to make a mistake.
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How Lean Management Can Be Applied to a Grocery Retailer Marketing Essay
3 pages (1127 words) , Download 5 , Essay
Free
Lean necessitates a very simple workflow, which helps in the elimination of loss of time, efforts, motifs, and materials. With the acceptance of the lean approach, managers of small and big organizations can be able to reduce any activities that do not add any value to the business, moreover, it also reduces activities that directly influence as well as prevent potential business problems.
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