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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Principles of Tesco Plc Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
The object of analysis for the purpose of this assignment is Tesco Plc. It is the third-largest retailer in the world when measured in terms of revenue after Wal-Mart and Carrefour. The changing scenarios in the major market coupled with unstable economies and the threat of globalization will provide a better understanding of how Tesco faces these challenges.
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Marketing Plan for Starbucks Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Starbucks coffee store has grown from a tiny coffee shop by Zev Siegel, Gordon Bowker, and Gerald Baldwin in 1971 to worldwide favorite coffee of all. It has more than ten thousand coffee shops in almost more than thirty countries in the world. Of these ten thousand, four thousand and two hundred shops are licensed and franchised too.
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Inclusive Marketing Plan for Eclectic Institute Marketing Essay
1 pages (295 words) , Download 2 , Essay
Free
Generally speaking, the research aims at increasing the institution’s sales and profitability by over 12% in the current profit. The research also intends to offer a workable mechanism that can ensure quality training to all stakeholders on the most effective ways of executing the proposed recommendation.
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Employee Motivation, Morale, Recognition, Rewards, Retention Marketing Essay
1 pages (290 words) , Download 2 , Essay
Free
Consumer surveys such as the VALS allow marketers to study and analyze consumers in order to create products and services that they desire.  I took the VALS test to determine what type of consumer I am. The results of the VALS test stated that my primary type is an achiever and my secondary type is an innovator.
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Service Marketing Enhancements for JetBlue Marketing Essay
4 pages (1107 words) , Download 2 , Essay
Free
JetBlue, a leading low-cost airline company, recently experienced a significant drop in trust related to the brand due to significant volumes of service failures. Customer sentiment about the brand was greatly reduced because of these customer service breakdowns, leading to a very rare and public apology by the CEO.
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Data Analyses Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
they were not living on campus however only 1 respondent was found out to be living on campus. However 5 respondents were spending more time on campus so they might be considered as campus students. When respondents were asked regarding their student
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The Business Model of Amazon Marketing Coursework
2 pages (573 words) , Download 2 , Coursework
Free
Jeff Bezos located the company near the source of business namely the Ingram Books, the largest US book distributor, and also near Washington DC due to its tax climates that were favorable. The company’s business model was centered on being the biggest and best online bookstore. This was driven by the need to be customer-centric.
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Relationship Strategies Marketing Essay
1 pages (324 words) , Download 2 , Essay
Free
This strategy in any company is aimed at building and enhancing the customer-company relationship whose end is customer satisfaction and customer retention. In Apple, this has been ensured through having Apple stores all over which deals with only Apple products and hence the salespeople are equipped with knowledge about the company.
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Value Strategies Marketing Essay
1 pages (382 words) , Download 2 , Essay
Free
It will be much easier to adapt to using the iPhone 4S since adaptation to the new hardware has been made easier. Apple also considers what consumers would be looking for via strong design and extensive research, which increases the quality of their products (Schneiders 40). This, in turn, leads to a satisfied customer base.
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Perceptions of Quality Marketing Essay
1 pages (331 words) , Download 2 , Essay
Free
In general, quality cannot be left in the hands of money-minded producers of uninformed consumers. As a result, many countries have quality assurance bodies mandated with the task of licensing products and declaring them fit for consumption, or use before they can be allowed into the distribution chain.
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BDX Company Description Marketing Research Paper
8 pages (2200 words) , Download 3 , Research Paper
Free
The company is still too small and young for the turnover statistic to be very meaningful. Gary Blackie, Greg Martin, Bill Holman, Vera Fitzgerald, and Kerry Stein had been in the company since its inception 3.5 years ago. The only turnover in the company has been Sandy Bench and the eventual contracting with Deb.
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The Job of the Marketer Marketing Essay
3 pages (800 words) , Download 2 , Essay
Free
Large organizations dedicate specific staff and departments to do the work of marketing the company’s products. One of the functions of the marketers drawn from these departments is to help customers and potential customers know about the product. This paper will discuss the role of a marketer in light of helping customers.
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JCPenny Department Store Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In relation to the JC Penny Department store website, the store has been termed as a profitable investment in America. Being rated one of the best retailers of women’s clothes of all sizes and shapes, silver awards would not be an underestimation to the store. The standout features can be discussed as the pillars of the success story of the store.
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Phillip Morris Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Moreover, there is prevalence of fake cigarettes manufactured without authorization of the brand owner. Phillip has taken some measures to curb illegal sale of cigarettes (Philip Morris International, 2012). This is by
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Channel and Pricing Strategies, and Environmental Issues Marketing Essay
3 pages (750 words) , Download 2 , Essay
This research will begin with the statement that Apple has launched a new product called iDesk. This study will try to throw some light on different distribution channels of the company. This report will try to figure out two major aspects of the distribution channel. Pricing strategy for the iDesk will be analyzed in this essay. This study will dissect business environment in the USA.
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The Luxury Soap of the World Marketing Essay
1 pages (281 words) , Download 2 , Essay
Free
The advertisement is not very appealing to the eyes because there is no color. It is not attractive and does not capture the attention of the people who will be seeing it in a magazine. It, however, uses exaggeration to attract readers and encourage them to use Yardley soap. At the top of the advertisement is a phrase written in huge letters. 
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Fords marketing strategy The Way Forward Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The conclusion states that the Ford experience proved that an effective marketing strategy can enable a company overcomes a crisis. Ford’s decision to refocus on the emerging market, creating a universal brand and segmenting the market was so potent that it even posted a positive growth during the crisis while everybody in the auto industry was experiencing decline or bankruptcy.
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Communication Strategies: Kudos Pizzeria Marketing Case Study
6 pages (1718 words) , Download 2 , Case Study
Free
External environmental risks are the major risks in the way of the project development process. The project manager needs to assess those risks at the time of development of the project implementation plan so that contingency strategies are developed to counter the possible risks. All activities of a project need to be environmentally positive.
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Competitive Analysis & Marketing Strategy for Dells Computer Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
This is in comparison with its competitor, Hewlett-Packard, which had approximately 15% of the world’s personal computer market share. In the last period of the
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ELEVATOR PARKING SYSTEM IN TURKEY Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The safety of the company’s parking and storage demonstrates its competitiveness. Nonetheless the business is facing significant threat from new entrants into the market. Moreover, the
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Market Size and Future Demands Marketing Essay
1 pages (341 words) , Download 4 , Essay
Free
Superdry has managed to create a standing and substantial customer base  (MLS  2012:1). This is an opportunity for the brand; in the absence of competition, they should focus on expanding their clientele and introducing new designs in order to keep the clients interested. They should take advantage of this void of external pressure.
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Nokia marketing analysis Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Nokia is telecommunication organisation headquartered in Keilaniemi, Finland. This multinational company was founded by Leo Mechelin and his partner Fredrik Idestam in 1865.
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Marketing Strategies of Apple Company Marketing Essay
5 pages (1509 words) , Download 2 , Essay
Free
In the previous section, an introduction to the marketing strategy was presented, which included market segmentation and target selection, product positioning and marketing mix. In this section, the theory mentioned in the literature review will be verified and evaluated with regard to Apple Company.
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Methods of Building Customer Loyalty Marketing Essay
1 pages (478 words) , Download 2 , Essay
Free
“Just in time” is a term used to describe the result of a process of manufacturing that finished its work just at the scheduled time. It reduces set-up time, lessens storage space needed, assumes an extent of input stability cost, and insists on precision. It leads to time wastage in traffic jams, a supplier can depend on one manufacturer.
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The Concept of the Price of a Product Marketing Essay
1 pages (288 words) , Download 2 , Essay
Free
The price chosen must cover all the expenses and achieve a positive net income. A tool that can be used to determine how many units must be sold at a particular price to cover all the expenses of the company is the break-even analysis. Another factor that companies must consider when setting a price is the market value.
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Add SWOT , introduction , conclusion and executive summery Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Major challenges, strengths, threats opportunities and even threats that the hotel faces will be analyzed in order to come up with a compressive conclusion on how a hotel
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L'Oreal: Global Marketing Theory Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In fact, what is essential in every company is the relationship between the distributors and the company. When it comes to brand strategy and large companies, the power of brand image has a significant influence on the performance of their distribution channels. L’Oreal, the French world leader in cosmetics, is one of the best cases of a channel.
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Industry Analysis For Foods Market Marketing Term Paper
2 pages (500 words) , Download 3 , Term Paper
Free
Moreover, the company is trading in the American stock market and it has sold a majority of its shares. The company recorded 11% growth rate in 2011. According to King (277), the current trend of development of the entity in the market results to
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Consumer Behavior in Purchase of Mobile Phones Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Frozen dinner is influenced by personal factors. Frozen foods are normally instant and ready to cook. Consumers who purchase these foods often have tight schedules that cannot allow them to be preparing food at any time. People also prefer buying frozen food due to health concerns. Some are keen to avoid being obese.
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Strict Censorship Policies of Google Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The implementation of the “Great Firewall” or its more encompassing source known as the “Golden Shield Project” ensures that the government has full control to what Internet users are able to access and what will necessarily be blocked for them as determined by the people in charge by the government for such purposes.
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PetroChina: International Corporate Governance with Chinese Characteristics Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
The first is simply the process of privatization – through large-scale privatization efforts are probably largely a thing of the past, having occurred as the large communist governments of the Soviet Union fell and communist nations like China began to privatize in order to gain a more competitive economy. 
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Human Behavior Academy and Its Micro-Environment Marketing Research Paper
26 pages (6500 words) , Download 2 , Research Paper
The paper intends to formulate an integrated marketing plan for HBA through the implementation of suitable situational, competitive, and industry analyses models and different aspects of marketing strategies and objectives. The financial projections for the desired marketing plan are also highlighted throughout this study.
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Carnival Cruise Lines Online Strategies Marketing Research Paper
6 pages (1701 words) , Download 2 , Research Paper
Free
The company was the first to initiate the shorter and cheaper cruises. A wide variety of activities are provided onboard where the ships are widely known for their Las Vegas mode of décor and leisure. This is one of the reasons the ships are popularly known as fun ships (Carnival Cruise Lines, 2012).
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A Marketing Strategy of Krapf Foods Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A marketing strategy is a process that allows an institution or organization to direct its limited resources on broad opportunities, which increase its sales and sustain a competitive advantage. This asserts that marketing significantly enhances a strong customer relationship and creates value for customers.
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Marketing plan paper Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Furthermore, they are overtly pertinent in aiding the affiliation to stay ahead of the imminent competition. They, thus, require an innovative and prospective spirit that is coupled with
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Tesco Approaches to Add Value to Their Customers Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Tesco has 2,440 stores and has an employee of more than 4,000,000 people. Its online grocery store www.tesco.com is recognized as the world’s biggest online grocer in the world. It has its own-label products which account for approximately 50% of its sale. The competition in the retail industry is tough.  
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Different Types of Organizational Approaches Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Wal-Mart is able to meet this need because of the way it has set up its supply chain; Wal-Mart has warehouses all over the country that can provide a product at a moment’s notice. Because of the short distances from the warehouses to the retail stores, Wal-Mart is able to offer many more products than its competitors are able to.
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The Behavior of the Buyer Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
Consumers make buying decisions at every level of consumption, a scenario that marketers seek to evaluate, assess, and analyze in order to place products and services at a central position where sales are quickly and effectively realized. The buyer behavior of consumers works on the principle of rationality.
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The Role of Sociology during Wars Marketing Term Paper
4 pages (1100 words) , Download 2 , Term Paper
Free
The social scientists are returning towards sociology to understand the fundamentals of the concept of war to draw predictions and further to resolve the crisis after having analyzed it in depth. Generally, war is an elevated form of conflict that takes the shape of rather armed conflict and may be between two or even more parties, usually states.
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Final project for intern() Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The number of hours with which I worked on each day depended on how fast I was learning on the job. The week started as a challenging one for all two roles that were assigned to me but I
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Energy Drink Study (will give case study info) Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
Consumers across the globe exhibit variant tastes and preferences in relation to beverage drinks consumption. Due to the ever rising competition, players in this industry have pursued creative and innovative product qualities to ensure
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The Growth Strategy of Zara Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This paper gives information that the two diagnostic tools encompass external and intrinsic analytical. In this SWOT analysis, chief ideas regarding the business are expressed though there are numerous other notions that can be integrated. Strengths and the particular faults or weaknesses comprise the internal factors.
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Using Digital Marketing and Outdoor Advertising in Saudi Arabia Marketing Essay
7 pages (2166 words) , Download 4 , Essay
Free
The methodology will apply sampling, to determine the businesses to be studied. It will. It will entail the division of the study area into two segments Medina and Riyadh. Therefore, the data will be collected in two stages; the first stage will be in (MCCI) where almost all SMEs in Medina will be there and only the elite SMEs will be involved.
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Tapit Wordlwide Professional Job Search System Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It claims to be having a lot of research in the market. But, there are a lot of potential pitfalls in this area that needs to be addressed. The claims have not been substantiated by the provision of service in the promised
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Murphy Brewery Ireland, Limited (case study) Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
They need to see whether to apply a local strategy or one global strategy. Also, they need to increase the market share but at the same time make sure that they
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Word of Mouth - Ultimate Marketing Strategy Marketing Essay
5 pages (1499 words) , Download 3 , Essay
Free
Word of mouth (WOM) has often been considered to have a significant impact in the field of buyer behaviour and marketing in a general sense (Buttle, 1998; Trusov, Bucklin, & Pauwels, 2009). One prominent definition of WOM communication is that it is oral communication that occurs between one person and another that the person receiving perceives to be non-commercial.
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Marketing module Marketing Literature review
4 pages (1000 words) , Download 3 , Literature review
Free
I have learned that identifying the target market requires the application of several marketing strategies. At first, the organization has to research the market to identify their potential clients. Thereafter the organization has to design the approach for attracting the clients (Kurtz 2012).
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The Making of McDonalds Marketing Essay
1 pages (282 words) , Download 4 , Essay
Free
The firm has its headquarters in the United States. McDonald’s sells cheeseburgers, breakfast items, desserts, hamburgers, chicken and soft drinks. Recently, the company stretched out its menu in order to include smoothies, wraps, and salads. This paper will research on McDonald’s, giving details of how many they are.
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Principles of Marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
In the case of the cigarette and tobacco industry, the decline of its environment could be due to increasing health awareness of the people. One could illustrate this point by the developing market for dietary supplements and even dynamic promotions. Not only that, the ongoing research regarding the harmful effects of cigarettes.
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Research in Motion Entering a New Era of Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
This paper tells that according to Ferrell & Hartline (2010), marketing strategies target the intended market. They further say that the strategies are used for increasing the population of their consumers. In the modern marketing environment, many factors have emerged which complicate the marketing strategies.
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