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Marketing Essays

Result for Subject Marketing:
19895 essays
Investigation of the Impact of Social Media Tools on Emirates Airlines Marketing Research Proposal
8 pages (2520 words) , Download 3 , Research Proposal
Free
Emirates Airline has been experiencing high levels of competition in the market. The company has used social media to advertise its services and get the feedback from the customers on service delivery. The aim of this study will, therefore, be to investigate if the use of social media has improved the performance of the company.
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Brand Plan and Challenges HMV Marketing Essay
10 pages (2827 words) , Download 2 , Essay
Free
HMV is a global retail chain that produces products such as videos, music cassettes, gaming devices, and books. There are a number of challenges that the company has been experiencing in the operation of operations in the UK lately. An increase in production cost has also affected the production volume, meaning that the sales volume has to be low too.  
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Article review in fashion industry Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
When formulating designs for their products Companies should avoid duplicating other people’s work and should try not to develop designs that
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Business Marketing Plan: Lexus Unit Restaurant Marketing Term Paper
9 pages (2616 words) , Download 4 , Term Paper
Free
The business will employ a marketing strategy where our sales representatives will visit institutions to showcase the products and services we offer. Brochures, fliers, and all posters will be developed to be used in marketing strategy with most of the information to be accessed through the website page.
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Traditional and Nontraditional Family Structure Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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These dominated every neighborhood (Grant, 2012). However, most American households are no longer traditional families. Currently, our society displays diversity. Various family
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Integrated Marketing Communication Practice at Ford Motors Company Marketing Essay
14 pages (4144 words) , Download 2 , Essay
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Ford Motors company was named after Henry Ford, the founder is an American automotive making company located in the USA which was formed in 1903. Ford came second after General Motors in terms of industrial size in the United States of America according to the 2010 rankings.
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A Vertical Marketing System Marketing Essay
1 pages (323 words) , Download 5 , Essay
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The author states that in conventional marketing systems, wholesalers, producers, and vendors are distinct dealings that are all struggling to exploit their profits. Moreover, when the struggle of one channel affiliate to maximize revenues comes at the expense of other affiliates, skirmishes can arise that decrease profits for the whole process.
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Rio Tinto Plc Market Performance Marketing Term Paper
6 pages (1782 words) , Download 2 , Term Paper
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It is because of this reason that the two companies are managed as one economic unit but as two separate and distinct entities with different shareholders, share registers, etc. Established in December 1995, it is one of the largest companies in the world involved in the business of mining and extracting natural resources.
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Viral Marketing Campaign Marketing Essay
7 pages (2012 words) , Download 2 , Essay
Free
The movie Cloverfield hit the screens and did extremely well in the box office. The major reason for the success of this movie is the use of an innovative marketing technique called viral marketing. Viral marketing as a marketing technique relies on the existing social networks so that message about brand awareness and identity is spread.
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The Drug Marketing Strategies of Pharmaceutical Companies Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
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The author states that the tactics of drug companies comprise several aspects like DTCDA (Direct to Consumer Drug Advertising), unethical recruitment of physicians, physicians targeted promotions, researchers’ conflicts of interests and finally, data manipulation during drug trials, which are by no means ethical from any frame of reference.
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The article Advertising Practices for Self-image Projective Products in the New Europe Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to Douglas and Dubois, as cited by Seitz and Johar, “cultural factors affect advertising in four ways namely: 1) the choice of advertising theme; 2) the connotation or worlds and
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The Social Factors Influencing Consumer Decision Marketing Essay
6 pages (1250 words) , Download 4 , Essay
Free
The author states that the social factors influencing consumer decision making are often observed as cultures, subcultures, reference groups, opinion leaders, family life cycles and social classes. Similarly, the purchase situation also has an impact upon the consumer decision making procedure.
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Pricing Analysis 1 VO Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It should be high enough so that it covers the cost with a percentage of mark-up, but not so high as to discourage the loyal and possibly potential customers (Lacobucci, 2009, 100). However, the graph in the
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Products, Brands & Their Distribution Marketing Essay
2 pages (500 words) , Download 2 , Essay
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People prefer branded products because firstly these companies understand the customers’ requirements well and secondly they provide high quality products. In case of Jewelry, consumers do have a good relationship with the jewelry
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Principles and Practice of Marketing Marketing Essay
6 pages (1250 words) , Download 2 , Essay
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An elementary probability random sampling method is choosing fundamental units in a way that each subject in the population has a level chance of inclusion. The sampling frame contains a list of students undertaking various courses. If sampling is with replacement, each subject of the student population will have the similar probability of selection.
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What Is a Distribution Channel in Business and How Does It Work Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
ne organization to the next owing to the features of the said organization such as geographical coverage, size of the firm, costs of distribution, and organizational policies. As such, a channel of distribution can be very short. This involves a direct transaction from the
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Market of Harley Davidson in the US Marketing Essay
5 pages (1431 words) , Download 2 , Essay
Free
The achievements of Harley Davidson are remarkable for giving the Motorbike industry a new face of designs and innovations. This report is conducted to analyze the performance of Harley Davidson in the US market and in the global market along with and the challenges faced by Harley Davidson in the US Motorbike industry after meeting recession in the economy.
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Patients Like Me: An Online Community of Patients Marketing Case Study
2 pages (500 words) , Download 11 , Case Study
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Patients Like Me was developed from a personal passion during the time when Heywood’s elder brother was suffering from the ALS or the Lou Gehrig’s disease. It provides patients with a platform whereby they can exchange information about their diseases or illnesses and issues related to the treatment they are undergoing.
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The Trends of Performance of Palm Inc Marketing Case Study
5 pages (1451 words) , Download 2 , Case Study
Free
Software called HotSync® has the ability to link hand computing devices with computers or databases and synchronizing the data that one wishes to synchronize. These devices also have memory storage capacity that comes in the form of Random Access Memory software which is computer-based memory storage. Software exists that enables the users to access the internet or to use corporate data.
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The Marketing Plan: How to Prepare and Implement It Marketing Assignment
8 pages (2111 words) , Download 4 , Assignment
Free
Essentially, foreign marketing is simply domestic operations in a foreign country. The techniques used in international are mainly those of the home country. The glaring differences vary from scope of operation, the benefits, political relations, barriers, and the share of technology (McDonald, 2007).
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Sections of Land Association Marketing Essay
9 pages (2565 words) , Download 2 , Essay
Free
The unlawful natural life exchange is pushing the world's wild creatures to elimination. Creatures are constantly caught from the wild for not just their body parts - to be utilized within universal pharmaceutical arrangements and for embellishing things - however progressively to supply man's blasting interest for "extraordinary" pets.
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Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market Marketing Essay
1 pages (250 words) , Download 30 , Essay
Free
This essay explores some implications the absolute threshold has on an elderly target market with a view to establish success in sales to such markets.Age stratification theory has been widely used to explain the response of the elderly to advertisements in events targeted to them
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The Relationship Between Being a Member and a Non-Member of an Athletic Team Marketing Assignment
10 pages (3408 words) , Download 2 , Assignment
Free
The study assumes three different methods of data analysis. For the correlations, 2-sample t-tests were run to identify the relationship between being a member, a male/female, owning a car, or smoking and the intensity of exercise as well as the type of exercise. Questions are related to gender and choice of exercises.
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Pros and Cons of a Sporting Brand Image Marketing Term Paper
7 pages (1844 words) , Download 2 , Term Paper
Free
In a Brand image like in our case, ken turkey fried chicken, an advertisement, and customer relations are crucial to boost any business performance, sells and sensitizing a brand. A brand image is a tool which when well managed can positively change people’s purchasing behaviors and advertisement is one of the main driving forces for any firm.
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Marketing Concepts & Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Secondly, I will be progressing with my second degree and at the same time, I will have gained experience from the various programs I plan to undertake the internship program as well as the Management Trainee program immediately
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What is RFID technology In what ways can it improve supply chain functioning Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
To get rid of these problems, companies are taking the global chain supply chain management more seriously and are eliminating informational and procedural bottlenecks to ensure increased efficacy in their
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Customer-Centric Approach in Marketing Marketing Essay
6 pages (1778 words) , Download 3 , Essay
Free
For a long time, customer-centric models of marketing have gained popularity within the business environment. As many organizations depend on customer behaviors, it is evidence that customers play a central role within the business environment. As organizations develop their business models, they consider the customers as a priority, and all products and services are designed to suit the customers' tastes.
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The Marketing of Services: Music Retailers Marketing Essay
8 pages (2236 words) , Download 2 , Essay
Free
Both companies use the 8Ps in the extended marketing mix. However, the approaches differ in one way or the other due to their lines of operation and the targeted segments. When it comes to products, both companies sell music and entertainment services. However, HVM has diversified to also offer other services like music training and recording services.
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Advertising in the Canadian HR Reporter Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
The  Canadian HR Reporter has approximately 9,000 subscribers and 46,800 readers publishing biweekly.  72% of its subscribers were in senior management positions in human resources.  Kaminsky has to decide which of the two options he would use for his promotional campaign.  He has to get it right this time because he could no longer afford to make a mistake.
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How Lean Management Can Be Applied to a Grocery Retailer Marketing Essay
3 pages (1127 words) , Download 5 , Essay
Free
Lean necessitates a very simple workflow, which helps in the elimination of loss of time, efforts, motifs, and materials. With the acceptance of the lean approach, managers of small and big organizations can be able to reduce any activities that do not add any value to the business, moreover, it also reduces activities that directly influence as well as prevent potential business problems.
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Brand Strategy for Growth of the Company Marketing Assignment
4 pages (1303 words) , Download 3 , Assignment
Free
Brand marketing is the heart of a company’s endeavor for success. The outfit demands commitment and desire to find the best strategy, mix, and allocation of resources. It is crucial to understand the market and competitors. Brand managers are able to draw a plan for local branding and international branding when aiming at the larger market.
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International Marketing Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Therefore, the skills that a company requires to operate effectively in the international market should relate to effective planning, accurate conception and timely execution of the production, promotion, distribution and pricing of the
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Impact of Integrated Marketing Communication on Consumer Behaviour Marketing Essay
10 pages (3110 words) , Download 3 , Essay
Free
The aim of Mihart’s article is to outline the impact of integrated marketing communications in the consumer decision-making process. Scholars have studied understanding the relationship between IMC and consumer behavior consistently in a bid to find out the factors that drive consumers' purchase decisions.
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Case study about international expansion Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Since the company had established 92 fine dining steak establishments, the firm did not see a major need. It saw not value in diversifying in new restaurant types. In the diversification approach, the strategy was aimed at providing new types
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Effect of Mobile Commerce on Business Marketing Assignment
2 pages (816 words) , Download 2 , Assignment
Free
Since mobile commerce can be done over the phone makes it convenient enough for most people since it can be done anywhere including at places of work. People who are very busy with their lives working can do a number of things through mobile commerce including accessing banking services and paying for bills without having to make frequent visits to banks or to offices that offer them services.
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Analysis Of Asos Online Marketing Strategies Marketing Essay
9 pages (2570 words) , Download 5 , Essay
Free
It is very important for online fashion retailers to provide their customers with detailed information about their products. Crucial marketing goals are the promotion of their own brand and surely invading new markets. ASOS holds one of the first places among the UK fashion e-tailers in its online marketing effectiveness. ASOS sells not just clothes but style, helping people embody the images they want to copy or allowing people to buy clothes.
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Complex Media Semiotics Marketing Essay
5 pages (1413 words) , Download 3 , Essay
Free
Saussure, a famous linguist, is one of the early developers of semiotics. Roland Barthes, Greimas, Julia Kristeva, Jakobson are important in modern semiotics. In its course of development, semiotics had close ties with linguistics, structuralism, and social psychology. Structuralism looks at language as a set of signs.
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Globalisation Of Marketing Design and Innovation Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
This paper is entitled to recognize the changing characteristics of television since its invention in the early 1900s. In this context, the changing characteristics can be easily identified in the history of the television industry. Its shape, color, sharpness, feasibility, and customer choices have changed rapidly over time.
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Market Research for Imago Architects Floating Glass Staircase Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Market research involves primary research of which first-hand information are gathered by the researcher about product preferences. For the purpose of the floating staircase, the market researcher may use various tools to gather data such as interviewing consumers of interior design firms, designers, or retailers. 
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Marketing Strategy - Netflix versus Blockbuster Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
A company’s strategy is its lifeline in maintaining a competitive advantage over rivals in the market. One such avenue is through focusing on consumer convenience and preempting changes in the market. In the movie industry, there has been a shift from traditional company-market interaction due to the advent of new technology which enhances consumers’ opportunities for viewing movies.
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Kraft Foods Inc Local and Global Operations Marketing Research Paper
6 pages (1735 words) , Download 3 , Research Paper
Free
Kraft does not only have a presence in the United States but has a very strong international presence.  The company has famous brands like Oreo, Kraft Cheese, Tang and Jell-O in their product portfolio that have become household names. In fact, the top-selling seven brands of the company alone are responsible for USD 1 billion worth of revenue (IBM Client Reference).
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Franchising Strategy Adopted by KFC to Grow Their Business into a Global Organization Marketing Essay
3 pages (993 words) , Download 2 , Essay
Free
Generally, KFC has a very strong base in the United States with a presence in most cities and towns. The company has established a strong franchise base with decade-old relationships with franchisees. The US market had peaked providing impetus for the company to expand in other countries around the world.
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Analysis of the President Campaign through Market Research Process Marketing Essay
4 pages (1115 words) , Download 2 , Essay
Free
The United States will conduct its presidential elections in November 2012. Presidential electors will have a chance to officially elect both the President and the Vice President of the United States. President Obama who is the incumbent is running for his second term while his main challenger is Mitt Romney who is a former Governor of Massachusetts.
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National Branding vs Private Branding Marketing Essay
3 pages (750 words) , Download 3 , Essay
National Branding is the kind of branding which promotes a national product for the people, while private branding promotes an individual product in the market. National branding is a process through which a product is distributed and marketed nationally under the brand name of the producer or the manufacturer of the product themselves.
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Strategic Marketing Management of Oxford Business College Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
“Oxford Business College is an independent education and training establishment specializing in a range of higher-level business management courses, offering those embarking on their careers an alternative route to a degree, postgraduate or professional qualification.” (Oxford Business College, 2012) OBC is one of the most sought-after business schools in the region. 
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Why Marketing Through Social Media is Effective Marketing Article
1 pages (250 words) , Download 2 , Article
Free
Numerous people go online for just about everything, and this includes social interaction as well as sales, even more than those that go to watch television or go out driving, which makes online advertising much more flexible
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The Fashion Channel Case Marketing Case Study
3 pages (750 words) , Download 12 , Case Study
Free
By using the “fashionista” segmentation method as an alternative, the Fashion Channel has both an advantage and a disadvantage. From the case as given by Stahl, the base number of some the years used is capable of producing a net income of more than $100 million.
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Management as an Important Aspect of an Organization's Development and Growth Marketing Research Paper
8 pages (2140 words) , Download 2 , Research Paper
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The 35-year-old had graduated from the London School of Management with a degree in Business Management. When Kenny rose to the realm of the chief executive, his tenure at the company became problematic. He had been a good friend who guided the CEO by giving him hands-on advice on how to handle and manage crises.
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You decide Vancouver symphony orchestra Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
We also look forward to maintaining the loyalty of subscribers who have been there since September 86. Please note that survey on the respondents on average, most of
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Consequences of The Medical Reform Law Marketing Essay
1 pages (250 words) , Download 2 , Essay
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Health care is achieved by providing medical services to the people for the sake of maintaining and improving one’s mental and physical health (Zawacki , Bell and French R.). Due to the importance it
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