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Marketing Essays

Result for Subject Marketing:
19702 essays
#3 - Stakeholder Analysis and Engagement Plan Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
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To achieve this, the health experts come on board. They are hired by FCI to implement the program. Finally, women and children who
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Journal Entry 1: Interview of a Marketing Professional Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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It is very vital to the success of any company. According to the Marketing Director, the most basic information that any marketing professional should know is its
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EBay Website Profile Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
eBay is celebrated American e-business company specializes in consumer to consumer auction business. The company is headquartered at San Jose, California, USA. The e-business giant was established by Pierre Omidyar in the year of 1995 (eBay, 2012). eBay website uses exceptionally vivid and flashy boundary and content to attract customers.
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Company under Different Market Structures Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The author states that a large number of small firms comprise the market for perfect competition. Each firm is small compared to the entire market. The comprising firms set the identical products. The customers, as well as the firms, are well informed about the prices. There are no barriers to entry for other firms to enter the market.
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Chapter 8 : Identifying Market Segments and Targets Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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Second City Elite geo-cluster also exerts high purchasing power. They live in small cities with comfortable life styles. There is a market for books, theater and stage drama among these
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Customer Research Strategy of Pfizer, Inc Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
According to the report Pfizer, Inc has to be creative in building strategic relationships with the hospitals and pharmacies. Internal engineering assessment is important in pharmaceutical industry but not sufficient to meet growing market competition. They have to progress towards gaining customers’ brand loyalty.
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Importance of Departmental Factoids for Customers Marketing Assignment
1 pages (389 words) , Download 2 , Assignment
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In order to make sure that everyone has a clear understanding of key terminologies so that there is no confusion for everyone, it is important for organizations to circulate a list of departmental factoids along with details about them so that they are able to ensure that everyone is on the same ground and business operations will be conducted.
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KLM Royal Dutch Airlines Marketing Activities Marketing Research Paper
4 pages (1204 words) , Download 2 , Research Paper
Free
KLM Royal Dutch Airlines or simply KLM airlines is the flag carrier airline of the Netherlands. Although KLM was founded by Albert Plesman on 7th October 1919, the company originally commenced its operations on 17th May 1920 by operating its first flight from London to Amsterdam (‘History’ KLM, para.1).
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Answer the Questions Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Weighing scales also result in systematic errors because they are not reliable and can result to under measuring (McDaniel and Roger, Pp 12). This is part of systematic error because it is something that is unchanged. Random error is something that is predictable by an
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Research Process Marketing Essay
2 pages (542 words) , Download 3 , Essay
Free
Step 1: Conduct secondary data analysis. Step 2: Do qualitative research. Step 3: Determine methods of collecting quantitative data (survey, observation, and experimentation) Step 4: Determine the definition of the information needed.
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The Life of Mitt Romney Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Mitt Romney has good policies but people fail to feel his sentiments on issues that affect ordinary Americans. One of the ways this has come out is by Mitt Romney's failure to sound so original in his campaign scripts. When people perceive a leader as honest, then he passed the likability test. He presents himself as Obama’s direct contrast.
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Reliance Baking Soda of Stewart Corporation Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Regnante contemplates increasing the profit by majorly marketing RBS. RBS is a favorite because it is an established brand; however, Regnante is doubtful if RBS will generate the required profit since is an old-fashioned and mainstay product. In the case, to develop a definitive plan, Regnante conducts a background research on past promotion strategies.
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Managing Big Data in the Organization Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
 Instead of the impersonal data collection modes of the past, these companies have now realized that it is better to deal with potential customers on a more personal basis so that data that are more reliable can be collected. Due to the availability of a lot of data that is brought about by social networks and consumer websites and it is making it difficult for these companies to handle. 
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Case Study 2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Some of these brands include Cingular, Procter & Gamble and Pepsi. According to MTV, there are approximately 350,000 registered users who spend an average of 36 minutes during each visit (Klaassen, 2007). The senior Vice President at MTV, Tim Rosta, affirms that the virtual
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Case Study 1 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In the case study about marketing efforts, there was a virtual Laguna Beach experiment and the Bank of America from the Internet. Both these case
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Marketing trend (Importance of brand identity) 2 Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Brand may refer to people, commodities and ideas. It could also mean the process of positioning, targeting, and communicating an offer. Within a business setting, it includes the product characteristics, brand image, support and company reputation (Stern,
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Marketing trend (Internet and online marketing) Marketing Admission/Application Essay
2 pages (500 words) , Download 3 , Admission/Application Essay
Free
It is growing fast enough to become a highly competitive marketing source and force. To best understand and comprehend how the internet is used for marketing, one has to have diverse knowledge on what it requires, and how best to use the knowledge
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Emotional Response of Expedia and EBags Websites Marketing Essay
2 pages (586 words) , Download 2 , Essay
Free
The author states that the first thing that catches the sight of an audience on the EBags website is the big sale of discounted products. The offer reads “Designer sale, up to 50% off.” This poses a challenge to all customers opening this site in search for designer products. It will make the customer inquisitive to understand the product on offer.
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This Holiday Give Electronics, Not Socks Marketing Article
1 pages (260 words) , Download 2 , Article
Free
Choosing a gift for a family member or a close friend can be a stressful time, especially if you are unsure of what they would want. For this reason, only, the purchase of gift cards will not slow down anytime soon. It is up to retailers to come up with incentives to get customers to use their gift cards, preferably by a certain date.
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Customer satisfaction/dissatisfaction youtube video Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The conversing parties unanimously agree on the fact that customers constitute one of the most critical concerns for a business entity. What is interesting in this video is the fact
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Apple as a Favourite Brand Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Most of the products manufactured by Apple are suited for business use. However, the products manufactured by the company are extremely costly. In most developed countries, the unique nature of Apple products is highly appreciated. Therefore, as a purchasing officer for a business, the author would buy Apple computers for the company.
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Marketing trend (Importance of brand identity) Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The factors that affect decision making among consumers should not be a cause for worry among companies. They should be capable of changing with these factors in order to satisfy the growing need of their clients. Marketing brands are there for the
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Marketing trend (Internet and online marketing) Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
In most cases, traders usually identify these online trends through analyzing them technically (Caroline, 2004). This paper will discuss how the online marketing trends have a major impact on the external factors of consumer
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The Success of Nordstrom and Tesco Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Tesco has already established itself as the market leader in the United Kingdom, so there is not much more improvement on offer there. Of course, Tesco will still continue to add customers, but at a much slower rate than in previous years. One area that Tesco could look at is opening stores in poorer countries.
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Marketing: Comparative Analysis of Motorcycle Companies Marketing Assignment
1 pages (314 words) , Download 3 , Assignment
Free
Indian Motorcycle banked on its legendary image “hitting the road in 1901, Indian was not only the first American motorcycle, but it was also the world's best-selling bike and, having introduced the first V-twin motorcycle to the world in 1907, the most technologically advanced” (Indian Motorcycle 1).  
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Value Creation, Communication, and Evaluation Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
One of the main challenges is stiff competition from similar businesses in the market. Nevertheless, the organization competes favorably with its competitors and still maintains its market size. This is mainly by
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Apple Products Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Since the inception of Apple I in July 1976, there have been numerous developments in the Apple industry. Considering the history of Apple products, the company begun by introducing the Apple I in the
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Understanding Marketing Strategic Planning Processes (Marketing Idea Product Plan) Marketing Research Proposal
1 pages (250 words) , Download 2 , Research Proposal
Free
Off 2 Gran Grans will provide assistance services, such as house cleaning and errand running for medications and groceries, with a supplementary service for visitation (Gran, Gran), consisting of concierge service and
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The Components of a Good Marketing Strategy Marketing Essay
1 pages (282 words) , Download 2 , Essay
Free
 Effective marketing strategy relies on constantly analyzing and identifying the fast-changing preferences of the customers. It is essential for marketers to know the pattern of customers’ buying behavior so that they can develop new products or add value to the existing ones to make them attractive for the customers. Speed, differentiation, and tools to showcase the features of the product have become critical issues.
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Planet feedback Assignment Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Most of these are expressing customers’ negative response to Dell’s product and service offerings. Customers actually address their concerns to customer service, so it is not by far some contents of the letters should have
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Consumer Decision Support System Marketing Case Study
2 pages (561 words) , Download 3 , Case Study
Free
The speed, reliability, and security issues from telecom services have become major priority areas for customers. The online activities that include e-commerce and confidential communication, people are increasingly looking for service providers that can guarantee these factors. In today’s hi-tech time, people are using the internet and wi-fi to access a huge database of information.
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Starbucks Financial and Business Analysis Marketing Essay
17 pages (4377 words) , Download 2 , Essay
Free
The paper attempts to provide financial and business analysis of Starbucks Corporation while examining the company’s mission and vision statement. The paper will make an earnest attempt to discuss many issues faced by Starbucks in the 21st century and four factors related to the issues discussed in Starbucks ' case.
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Strengths, Weaknesses, Opportunities and Threats of Apple Inc Marketing Assignment
8 pages (2273 words) , Download 4 , Assignment
Free
Apple has shown to have a high potential of returns. This means that the company is quite a safe bet when a person is looking to invest. The company needs to be more aware of its human rights record especially when it seeks to partner with companies based out of the country. In China, the human rights record is not as stellar as in the U.S.
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Digital Marketing: Opportunities and Challenges Marketing Assignment
6 pages (1500 words) , Download 5 , Assignment
Free
The author states that digital marketing control the one-of-a-kind and dynamic features of interactive media: shopping and purchases can be carried out online; services can be customized or personalized to suit individual customer; it facilitates communication; and through interactive media, each customer can be recognized and focused on individually.
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Marketing Activities of Long Beach Seafood Restaurant Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
The study leads to the conclusion that Long Beach restaurant started their business twenty years ago by serving customers and visitors with sea-foods such as Black Pepper Crab of Singapore. Slowly the demand for the restaurant’s dishes witnessed a rise in the local market. The restaurant won various awards nationally and internationally owing to the taste and quality of their dishes.
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Reflexion Research Report Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
There are various types of research methods and these are used extensively by researchers to formulate interpretations of various data sets.
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Alta Gracia Marketing Case Study
1 pages (274 words) , Download 5 , Case Study
Free
The author states that Joseph Bozich would not have been able to pursue to Alta Gracia experiment if the company was a publicly-traded enterprise because profit would have been the focus. Because his company was self-funded, he can decide to set it up the way he wants.
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Risks Assessment of Work Environment of Titanic Cove Resort Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This paper gives information that the primary reasons, which are the origin of these hazards, including non-compliance with the WHS legislation, lack of health and safety training programs, lack of consideration of senior managers towards these issues and lack of measures for the treatment of risks associated with these hazards.
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The Promotional Function in JCPenney Marketing Case Study
1 pages (251 words) , Download 2 , Case Study
Free
JCPenney is a large retailer maintaining three different sales channels. These include tangible bricks-and-mortar facilities, distributed catalogs to household consumers, and a sales website where customers can purchase products for delivery. These channels are integrated and all managed by the parent company, thus maintaining no marketing intermediaries.
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Vodafone: Marketing Channels Marketing Assignment
1 pages (307 words) , Download 6 , Assignment
Free
Marketing channels can be defined as those ways through which the company distributes its products and services to its customers. It includes direct marketing, indirect marketing in which intermediaries are involved. After reviewing a recent study, it became evident that companies utilizing channel marketing have edge over those who don’t.  
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Marketing: Why am I a Good Salesman Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
There are certain characteristics in me that make me a perfect candidate for becoming an entry-level sales profession. For example, I am eloquent and have a powerful expression. I can introduce the customers to the products in such a convincing and appealing manner that they feel like buying it.
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Sports Marketing Plan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
From a high of 4.1 percent GDP growth in 2011 quarter four, GDP growth in the first quarter of 2011 was about 2 percent, and for the last quarter about 1.7 percent, with GDP growth
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Amazon's Kindle Fire Aspects of Consumer Behavior Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
It is therefore necessary for Amazon to keep these aspects in mind whenever it does its marketing because if it does not, then its products would not long survive the very competitive market environment of the modern
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Phenomenal Success of a Netflix Company Marketing Essay
18 pages (4712 words) , Download 3 , Essay
Free
Net Present Value, Internal Rate of Return and Payback Period are the techniques that have been used to evaluate whether the project should be accepted or rejected. With the results found, NPV of investing in Dubai is positive and its IRR is also higher than the hurdle rate, therefore the project of investing in Dubai should be accepted.
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Marketing: Customer Relationship Management Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Rock Foundations seeks to develop an efficient customer care personnel that is informed of trends in the housing industry such as prices, designs, locations, and the involved legal environment. This aims at readily availing services for customers’ and potential customers’ utility. It also intends to use price as its brand marketing strategy.
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The Main Problem of Ensuring Financial Security for Teachers Marketing Coursework
2 pages (759 words) , Download 3 , Coursework
Free
Student's Response: As the primary point of contact for this particular school, I’m responsible for the overall responsibility of many things; however, I am choosing to focus on one issue at a time. Therefore, the most pressing question is in this economically challenged culture, how can I provide the teachers more financial security? 
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Customer Relationship Management and Business Intelligence Marketing Assignment
1 pages (618 words) , Download 2 , Assignment
Free
Spent a day or two each quarter in the homes of P&G's consumers, identifying new opportunities, and underpinning his mantra to the business that "the customer is boss." A retail client of mine wanted to increase the number of shoppers buying the higher value products in their range and believed a key issue was its packaging.
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Primary Marketing Problem - Toyota Motor Corporation Marketing Essay
4 pages (1123 words) , Download 2 , Essay
Free
Generally speaking, Toyota Motor Corporation is a renowned Japanese automobile company. The automobile giant has its headquarters in Toyota, Aichi, Japan, which was established by Kiichiro Toyoda in the year 1937. Toyota entered the USA market by doing a joint venture with General Motors in the year 1984.
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Mass Marketing and Micromarketing Marketing Assignment
2 pages (638 words) , Download 2 , Assignment
Free
Many people consider the consumption of wine to be an integral part of the fine dining experience. These people believe that besides being pleasurable to consume, wine often enhances and compliments the taste of fine food. To the extent that they believe this, having wine available in a fine dining establishment satisfies the needs of a variety of consumers.
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Marketing Mix and Customer Decision-Making Marketing Article
2 pages (498 words) , Download 3 , Article
Free
Emphasis is given to the critical role of travel agents in the development of the travel industry, not only in Indonesia but also worldwide. A survey was conducted among the customers of three travel agents in Indonesia. The survey aimed to reveal the relationship between the marketing mix and consumer decision-making.
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