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Marketing: Customer Relationship Management - Assignment Example

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This assignment analyzes a management model that facilitates an organization’s interaction with its customers through a developed system of technologies. This paper seeks to explore five approaches that the organization, Rock Foundations, a real estate agency, will use to serve customers…
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Marketing: Customer Relationship Management
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Marketing: Customer Relationship Management

Download file to see previous pages... The assignment "Marketing: Customer Relationship Management" analyzes a management model that facilitates an organization’s interaction with its customers through a developed system of technologies. This paper seeks to explore five approaches that the organization, Rock Foundations, a real estate agency, will use to serve customers. The organization targets middle-income earners.
Since our products are primarily of high quality to warrant high prices, Rock foundations’ property prices will be significantly higher than those offered by other agencies will. This aims at establishing brand imaging based on prices. The organization has a variety of property to fit a diversified customer base. Product quality is the basis of our marketing strategy. A policy has consequently been enacted for a team of experts to research on quality aspects of the organization’s property for approval and to avail quality information to interested parties for customers’ confidence. The organization groups its target market into segments with common characteristics. Action responses to the needs are then tailored to suit the customers’ features, an element that aims at maximizing customers’ utility. The company aims at appreciating its customers through gifts, after sales services and post contractual communications with the aim of developing long-term relationships, and of using the customers as marketing agents. Efficient application of these approaches will positively contribute to the organization’s competitive advantage. ...Download file to see next pagesRead More
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