This assignment analyzes a management model that facilitates an organization’s interaction with its customers through a developed system of technologies. This paper seeks to explore five approaches that the organization, Rock Foundations, a real estate agency, will use to serve customers…
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The assignment "Marketing: Customer Relationship Management" analyzes a management model that facilitates an organization’s interaction with its customers through a developed system of technologies. This paper seeks to explore five approaches that the organization, Rock Foundations, a real estate agency, will use to serve customers. The organization targets middle-income earners.
Since our products are primarily of high quality to warrant high prices, Rock foundations’ property prices will be significantly higher than those offered by other agencies will. This aims at establishing brand imaging based on prices. The organization has a variety of property to fit a diversified customer base. Product quality is the basis of our marketing strategy. A policy has consequently been enacted for a team of experts to research on quality aspects of the organization’s property for approval and to avail quality information to interested parties for customers’ confidence. The organization groups its target market into segments with common characteristics. Action responses to the needs are then tailored to suit the customers’ features, an element that aims at maximizing customers’ utility. The company aims at appreciating its customers through gifts, after sales services and post contractual communications with the aim of developing long-term relationships, and of using the customers as marketing agents. Efficient application of these approaches will positively contribute to the organization’s competitive advantage.
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These were chosen as most appropriate for its pizza products for two distinct reasons: First, Pizza Hut uses very high quality ingredients that are designed to satisfy the discriminating appetite especially over that of competition. Under the VALS2 Network, the most appropriate market segments are those who are status oriented and maintain characteristics of image-consciousness, who are attracted to products with premium aspects, and are relatively affluent (Boone & Kurtz, 302).
In fact, there are more than 222,000 military positions that are not accessible to women. Combat positions have come into focus because women are attached to combat units in Afghanistan but are not found suitable for the same in their home soil! Non inclusion of women in various positions within American military not only violates constitutional rights of women for equal opportunities but also reflects adversely on the efficiency of American military services.
Customer Relationship Management Abstract In the today’s era of technological, scientific, and industrial boom, organizations are now surging ahead and transmitting its data about their customers, sales activities, marketing techniques, and other practices from manual to automated systems that integrate and interlink the inter-departmental processes with each other on a single platform.
This enables the company to maintain the customers and gain a competitive edge against its major competitors in the market. Maintaining a good relationship with customers requires a company to practice customer-focused activities effectively. For instance; a good customer service, improved quality and reduced prices of products enables a company to attract new customers and retain the current customers.
In this perspective, many companies are facing the dilemma of how to conduct their business. Discarding traditional marketing strategies entirely will be almost impossible as it has been used for ages. However, the organisations are also in dire need of new strategies, not only to increase growth but also to maintain relationship with its customers.
Correspondingly, this essay flows with an intention to gain an in-depth knowledge about the various utilities of Customer Relationship Management (CRM) in the 21st century business context. This essay has also been focused on the facts of the historical evolution of CRM in the strategic marketing initiatives.
By 2000, the nursing shortage worsened due to aging of work force and thus there was an increase in the demand for registered nurses. "The current shortage is the product of several trends including: steep population growth in several states, a diminishing pipeline of new students to nursing, a decline in RN earnings relative to other career options, an aging nursing workforce, low job satisfaction and poor working conditions that contribute to high workforce attrition rates, and an aging population that will require intense health care services." (Gerson, J & Oliver, T.
nd it is important for an organization to have a customer relationship management system as it helps in managing the interaction between the firm and its clients whether it is sales or related to services the firm provides. The customer management system plays a crucial role in