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Marketing Essays

Result for Subject Marketing:
19930 essays
Can an Effective Crisis Management Plan in PR Be Prepared Beforehand Marketing Essay
14 pages (3870 words) , Download 2 , Essay
Free
The situation of crisis usually occurs due to any kind of theft issues, legal disputes, flood, fire, accident, or manmade disasters. Crisis situation can also emerge as a result of the media publication, in terms of business appropriateness and ethical standards. In order to overcome crisis issues, appropriate planning is needed.
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Smart Airlines Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
The author of the paper comments on the services provided by Smart Airlines. Namely, it is mentioned that Smart Airlines will be a national carrier whose mission is to connect the United States and the rest of the globe. Besides, the middle-sized carrier will operate with profit while utilizing flight safety, as well as customer satisfaction with the quality of services.
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The Role of Trademarks and Logos in Successful Market Performance Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
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 World Intellectual Property Organization has opined that “Any sign, or any combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings, shall be capable of constituting a trademark.” (WIPO, 2003). The trademarks and logos may include a vivid and wide choice of words, letters, numerals or figures.
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Hyundai and Hankook Manufacturing Companies Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This research will begin with the statement that the motor car industry comprises many players who operate in various geographical regions. Due to the desire to reach the remote market and fetch good profits, particular motor companies extend their operations by investing in remote markets to reduce extra costs that may involve ferrying of their products to far markets.
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Glass Phone Market Prospects Marketing Case Study
11 pages (2778 words) , Download 2 , Case Study
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The idea of Glass Phone was developed by the huge spending and expansion of mobile phone products and the demand for innovative features of expensive mobile phones within people. The Glass Phone will be marketed in the emerging markets of Asia which has shown enormous potential for growth in the mobile phone market.
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Integrated Marketing Communication and Customer Satisfaction Strategy Marketing Assignment
3 pages (1068 words) , Download 2 , Assignment
Satisfaction measures involve three psychological elements for evaluation of the product or service experience: cognitive (thinking/evaluation), affective, and behavioral (current/future actions). In order to have maximum customer satisfaction, Globaltechno should endeavor to gain customer satisfaction in all these elements.
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Google in China Analysis 2 Pham Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
s Internet search market industry in 2005 will be good for Chinese users and Google, because it will provide another option for users and will enhance Google’s revenues, as well as its economies of scale and scope. Google struggles in following the various and complex internet
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Target Market, Segmentation, and Marketing Mix Approach Marketing Essay
2 pages (583 words) , Download 4 , Essay
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Complacency in growth was mainly attributed to the maturity of some of its products as well as a rising threat from aggressive competitors and increased cost for innovation. It should be taken into consideration, that this made the company consider segmentation as a means of rejuvenating sales and growth. 
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Main Aspects Of Consumer Behavior Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Various issues or effects of production of products that are treated as unethical are violations of human rights, animal rights, environmental guidelines, etc. Ethical consumer ratings are in place to empower consumers to make ethically informed decisions. In the current case, the consumer is empowered with this knowledge by GoodGuide.
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The Five Modes of International Transportation Marketing Essay
1 pages (331 words) , Download 7 , Essay
Free
The PCF model was reportedly developed by American Productivity and Quality Center (APQC) for the purpose of defining work processes comprehensively along with five operating processes (developing vision and strategy; developing and managing products and services; marketing and selling products and services). 
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Shades of Blue: Strategic Plan Marketing Term Paper
12 pages (3196 words) , Download 2 , Term Paper
Free
The mission of Shades of Blue is to provide various beautiful flowers to the customers. Shades of Blue will use advanced technology to identify and serve customers within a five-mile distance from Castleberry Hill. The mission statement clearly identifies the core competency of the business that is the use of advanced technology.
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Marketing: Comparative Analysis of Motorcycle Companies Marketing Assignment
1 pages (314 words) , Download 3 , Assignment
Free
Indian Motorcycle banked on its legendary image “hitting the road in 1901, Indian was not only the first American motorcycle, but it was also the world's best-selling bike and, having introduced the first V-twin motorcycle to the world in 1907, the most technologically advanced” (Indian Motorcycle 1).  
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Customer satisfaction/dissatisfaction youtube video Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The conversing parties unanimously agree on the fact that customers constitute one of the most critical concerns for a business entity. What is interesting in this video is the fact
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Bucking the Trend on the UK High Street Marketing Essay
14 pages (3693 words) , Download 2 , Essay
Free
The organization should introduce loyalty cards as done earlier by the retailers in the industry. This would give the company a chance to create a bond with the customers. With these loyalty cards, the customers should be provided with discounts on certain items. This will help the company to enhance its sales and revenues in the market.
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International Marketing Project 1/1 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
tly sell their products locally as well as internationally and operate with international companies as either competitors or suppliers, which make their engagement in global issues more significant. The increasing use of English as an international language and the use of the
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Marketing Strategy of Electronics Company G Marketing Essay
7 pages (1933 words) , Download 2 , Essay
Free
The product objective of the company is to extend the product line. The company already has been quite successful with its existing product line. So, this provides an incentive for the company to introduce a new line of small appliances. This would endow the company with better market shares in the kitchen appliance segment.
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Advertising - Pawnshop Kings Marketing Essay
2 pages (523 words) , Download 3 , Essay
Free
Through advertising, it is easy to convince consumers to buy the product. Pawnshop Kings has the potential to grow. However, customers and lovers of music can admire the band depending on how well it selects its music. While taking into account that the band has the diverse ability to record different types of genres, it is very difficult choosing from the available options.
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Marketing case analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The decision will be made based on the profitability that each provides to the lodge. The other marketing problem that exists is the decision as to whether the frontier strategy that initially existed should be carried forward to the following year. The decision
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Casino questoin Marketing Term Paper
1 pages (250 words) , Download 2 , Term Paper
Free
The strategy aids to provide a different gaming solution to clients (Kilby & Fox 56). The casino is well vast with qualities that best suit the demands of clients. In fact, the casino has
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Integrated Marketing Communication Strategy for McDonalds Corporation Marketing Essay
5 pages (1624 words) , Download 2 , Essay
Free
During the contemporary period, it can be observed that there are two major factors that are changing the face of today’s marketing communications (Kotler and Armstrong, 2010). Marketers are shifting away from mass marketing and it can be seen that a leap in new information and technology development has resulted in the emergence of a host of information and communication tools.
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Analysis of Goldman Sachs Activity Marketing Case Study
12 pages (3597 words) , Download 3 , Case Study
Free
The company enjoys the market with only a few competitors to worry about because of the government policies that companies are required to meet before being given the go-ahead to operate. Moreover, globalization has led to the use of highly sophisticated technology which is not readily available in the market.
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Brands That Needs to Identify the Segmentation, Targeting, and Positioning Strategy Marketing Essay
3 pages (1033 words) , Download 5 , Essay
Free
Alphen introduces a new and innovative approach to their business of confectionery and food products. It also provides the best level of services at a competitive price. The cereals are rich in carbohydrates, protein, vitamins, and minerals making them a good source of nutrients for both children and adults. Walson Food Distributors, have brands like Alphen, Granola, Kellogg, Post, and many more.
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Developing a Marketing Communications Plan Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
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The Antro Group Company from Hungary designed the carbon Moveo foldable scooter to make its way into the today market by offering an alternative, cheap and affordable mode of transport (Monika 2013). The scooter itself weighs about 25kg just like a regular e-bike and is much easier since it does not need parking space.
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Aboriginal Art vs Traditional Art Marketing Essay
1 pages (430 words) , Download 3 , Essay
Free
Traditional aboriginal art originated from the aboriginal people who live in Australia. Aboriginal art originated approximately 60,000 years ago, and it had numerous distinctive styles. Traditional aboriginal art is a major income earner in Australia. It is also a popular tourist attraction and tourist shopping product.
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Objectives of Promotional Strategy of Plush Karaoke Marketing Essay
4 pages (1136 words) , Download 2 , Essay
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Upon identification of the target market, the marketer has all the ideal ideas on how best he or she can ensure the organization's services or products reach them (Steinke 141). However, a majority of businesses have been found to employ a mix of personnel selling, advertising, public relation, and sales promotion as the means through which they promote their services and product.
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Market Penetration and Branding Marketing Coursework
1 pages (250 words) , Download 4 , Coursework
Free
Sales promotion activities are often classified into either trade promotions or consumer sales promotions (Davis 169). Consumer sales promotions are activities, majorly advertisements that are used to make the consumers aware of specific products thereby drawing their attention to purchasing the products or services.
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Marketing Analysis of Vivienne Westwood Marketing Case Study
12 pages (3694 words) , Download 42 , Case Study
Free
Analysis in the paper has been divided into three major parts such as external and internal analysis and competitive position. The internal analysis comprises of strengths and weaknesses of the brand along with its resources and competencies. The external analysis encompasses industry analysis as well as prevalent opportunities and threats. 
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Segmentation and Target Market Marketing Coursework
6 pages (1580 words) , Download 3 , Coursework
Free
Market segmentation involves several steps. Firstly, the organization needs to define its market. Secondly, it needs to break down the market into small categories that it can focus on given its budgetary constraints and expertise. The process is guided by several factors including behavioral, demographic, psychographic, and geographic factors.
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How Brand Community Practices Create Value Marketing Essay
11 pages (3008 words) , Download 2 , Essay
Free
The quality of services that will be offered by Motel Burundi will also be enough evidence to increase the sales plan of the Motel as most customers love the quality for their money. By being offered the best services, customers will select Motel as a destination choice to build its image while accruing profits and encouraging plans for further expansion processes.
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Dark Roast (Tim Hortons) Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
ents the forecasts sale estimate of 2.5% and 4.2%.These results strongly indicate that the 2014 financial year sales of Tim Horton Dark Roster was positively and excessively impacting the share earnings of the year which is more than the company guidance range on shares of $3.17
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Exploring Strategy: Starbucks Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The Starbucks Company, established in 1971 is one of the leading coffee companies in the globe. Researchers have described Starbucks as among the top companies by different researchers. It focuses on selling premium coffee in its unique coffee houses and giving customers a unique experience.
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Psychology of Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
ocesses that occur between the time the potential consumer receives the stimuli (the enticing note for sale) and the time they decide on whether to make the purchase. The authors Kolter and Keller (2012) argue that four key psychological processes (motivation, perception,
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The Capabilities and Marketing Strategies of McDonald's Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
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McDonald's has diverse sources of revenues, and they emanate from royalties, rent, and fees that are paid by its franchisees. Another important source of its revenue includes profits earned from its operated restaurants. In the year 2011, the company was able to make a profit of 5.5 billion dollars, and this amounted to an annual revenue of 27.5 billion dollars.
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The Internal and External Stakeholders of a Company Marketing Essay
2 pages (635 words) , Download 2 , Essay
Free
The primary sector constitutes the jobs with long-term tenure and the employees are motivated by the inclusion of incentives and perks. The secondary market is characterized by temporary jobs which lack retention security and the workers are hired for a very short or undefined span of time (Kar and Datta, 2015).
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Consumer behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Sometimes, change in consumer behaviour can result to ant consumption, compulsive consumption and consumer addiction. This behaviour is also triggered through advertising that has a great
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A Streamlined Strategic Management System Marketing Term Paper
1 pages (485 words) , Download 3 , Term Paper
Free
CPK has more than 250 outlets in 32 American States and nine foreign companies. Through this differentiation, the company has utilized this opportunity to build its brand in the Pizza industry. Having realized the increase in the number of temporary competitors, the company has adopted a strategy to improve its brand image further.
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Bargaining Power of Suppliers and Buyers Marketing Case Study
4 pages (1220 words) , Download 3 , Case Study
Free
The US has a very strong culture of flying, which is similar to the popularity of road transport in developing countries. As such, it is extremely unlikely that any other transport mode can overtake flying. The US airline industry is extremely competitive. It is easy for competitors to be partially or completely locked out of the market if they cannot keep up with market conditions and changes.
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Social Media Campaign - Starbucks Marketing Essay
9 pages (2584 words) , Download 3 , Essay
Free
The company has adopted tactics for arousing customers’ interest in its products through social networks. It has incorporated advertising websites into its marketing strategy such as the one sponsored by Austin’s advertising department at the University of Texas. The site has an extensive collection of links that are related to any advertising field.
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Customer-Based Brand Equity Model - Gucci Marketing Essay
3 pages (2277 words) , Download 15 , Essay
Free
Gucci is one of the leading luxury product brands. The company was founded in 1921. It deals in high-end fashion accessories and apparel. In 2013, the company ranked 38th position in the list of top brands. Gucci has around 376 stores throughout the world. It holds a strong brand image in the fashion luxury industry. It is the biggest-selling Italian brand.
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That of Tien Yen Chyn Marketing Essay
1 pages (333 words) , Download 2 , Essay
Free
He not only provided some concrete arguments to consolidate his claim and to defend his views, but he also underlined the basic precepts of Critical Thinking which every doctor should embody before ushering into the work. What I liked most in Tien’s journal is this smoothness while shifting from an idea to another.
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Discussion Question wk5 dq2 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Marketing Association’s in 2009 and 2010 edition that companies got over 1000% returns in yield for every dollar they invested for direct marketing campaigns as compared to conventional indirect methods of marketing. It is effective for products with a specific and identified
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Branding and Communications: Building Lives Charity Marketing Essay
13 pages (3791 words) , Download 2 , Essay
Free
Since the goal of this non-profit organization is to assist youths in gaining better education, all marketing communications must be geared toward markets that will find benefit in this service provision and find a personal connection to BLC goals. There is a platform of community knowledge of Building Lives Charity that an integrated marketing campaign can build upon.
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Overview of the Event City of Manchester Marketing Essay
8 pages (2266 words) , Download 2 , Essay
Free
The city gets the chance to hold the events after competitive bidding. Competitive bidding is mostly pertinent in government agencies, and the law suggests that these agencies should place all their contracts to bid and award the contract to all bidders. This results in establishing market values, reduce dishonesty, bias and fraud (Davidson & Rogers 2006).
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The Marketing Mix Marketing Communications Analysis (Promotion) Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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In order to attract new consumers and retain the loyalty of the existing customers, the company recently launched a promotion campaign referred to as call me campaign. The section below discusses major strategies
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Application of Descriptive Statistics Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
This paper seeks to discuss application of descriptive statistics in a business set up. Using the business environment at Daimler, the paper explores application of descriptive statistics in
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Foodservice Marketing Marketing Essay
1 pages (477 words) , Download 0 , Essay
Free
Its merchandising techniques are breathtaking and have attracted many customers to buy its products. The retail store has a website where it displays and advertises its products. The e-commerce platform is mostly found at its Canadian restaurants. The website has breathtaking images that attract customers to buy their products.
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Value-Based and Cost-Based Pricing Strategies Marketing Essay
8 pages (2088 words) , Download 2 , Essay
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Cost-based pricing is a technique of pricing that takes into account the cost of producing a product. To make a profit, a business needs to cover the cost of producing a unit of production. Therefore, a certain amount is added to the cost of production and becomes the price of the product. Usually, the amount is a certain percentage of the total cost.
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The Nebula Furniture Business Plan Marketing Term Paper
10 pages (2616 words) , Download 2 , Term Paper
Free
However, the industrial and economic performance of this firm is highly affected by a number of economic variables. The performance of the firm is highly dependent on economic factors and other industrial factors. The future of the project is founded on how well the firm is able to maintain a sustainable economy and sound financial policy.
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Consumer Decision-Making Process Marketing Research Paper
1 pages (356 words) , Download 4 , Research Paper
Free
The decision-making process entails three broad categories, including routine response behavior, limited decision making, and extensive decision making.  In this paper, I will describe a purchase decision scenario that I have involved in, requiring extensive decision-making, and particularly describe the stage, among the five, that required more of my attention.
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Impact of Culture on Fashion Designs Marketing Essay
13 pages (3948 words) , Download 3 , Essay
Free
But the biggest part of the picture emerges when a designer decides to adopt fashion designing as a profession. I am a student of fashion studies and I have decided to adopt it as a profession in the future. For this reason, it plays a key role in my personal development that I must know the fashion trends prevailing across the globe.
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