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Marketing Essays

Result for Subject Marketing:
19895 essays
Bargaining Power of Suppliers and Buyers Marketing Case Study
4 pages (1220 words) , Download 3 , Case Study
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The US has a very strong culture of flying, which is similar to the popularity of road transport in developing countries. As such, it is extremely unlikely that any other transport mode can overtake flying. The US airline industry is extremely competitive. It is easy for competitors to be partially or completely locked out of the market if they cannot keep up with market conditions and changes.
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Social Media Campaign - Starbucks Marketing Essay
9 pages (2584 words) , Download 3 , Essay
Free
The company has adopted tactics for arousing customers’ interest in its products through social networks. It has incorporated advertising websites into its marketing strategy such as the one sponsored by Austin’s advertising department at the University of Texas. The site has an extensive collection of links that are related to any advertising field.
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Customer-Based Brand Equity Model - Gucci Marketing Essay
3 pages (2277 words) , Download 15 , Essay
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Gucci is one of the leading luxury product brands. The company was founded in 1921. It deals in high-end fashion accessories and apparel. In 2013, the company ranked 38th position in the list of top brands. Gucci has around 376 stores throughout the world. It holds a strong brand image in the fashion luxury industry. It is the biggest-selling Italian brand.
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That of Tien Yen Chyn Marketing Essay
1 pages (333 words) , Download 2 , Essay
Free
He not only provided some concrete arguments to consolidate his claim and to defend his views, but he also underlined the basic precepts of Critical Thinking which every doctor should embody before ushering into the work. What I liked most in Tien’s journal is this smoothness while shifting from an idea to another.
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Discussion Question wk5 dq2 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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Marketing Association’s in 2009 and 2010 edition that companies got over 1000% returns in yield for every dollar they invested for direct marketing campaigns as compared to conventional indirect methods of marketing. It is effective for products with a specific and identified
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Branding and Communications: Building Lives Charity Marketing Essay
13 pages (3791 words) , Download 2 , Essay
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Since the goal of this non-profit organization is to assist youths in gaining better education, all marketing communications must be geared toward markets that will find benefit in this service provision and find a personal connection to BLC goals. There is a platform of community knowledge of Building Lives Charity that an integrated marketing campaign can build upon.
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Overview of the Event City of Manchester Marketing Essay
8 pages (2266 words) , Download 2 , Essay
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The city gets the chance to hold the events after competitive bidding. Competitive bidding is mostly pertinent in government agencies, and the law suggests that these agencies should place all their contracts to bid and award the contract to all bidders. This results in establishing market values, reduce dishonesty, bias and fraud (Davidson & Rogers 2006).
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The Marketing Mix Marketing Communications Analysis (Promotion) Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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In order to attract new consumers and retain the loyalty of the existing customers, the company recently launched a promotion campaign referred to as call me campaign. The section below discusses major strategies
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Application of Descriptive Statistics Marketing Essay
2 pages (500 words) , Download 3 , Essay
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This paper seeks to discuss application of descriptive statistics in a business set up. Using the business environment at Daimler, the paper explores application of descriptive statistics in
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Foodservice Marketing Marketing Essay
1 pages (477 words) , Download 0 , Essay
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Its merchandising techniques are breathtaking and have attracted many customers to buy its products. The retail store has a website where it displays and advertises its products. The e-commerce platform is mostly found at its Canadian restaurants. The website has breathtaking images that attract customers to buy their products.
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Value-Based and Cost-Based Pricing Strategies Marketing Essay
8 pages (2088 words) , Download 2 , Essay
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Cost-based pricing is a technique of pricing that takes into account the cost of producing a product. To make a profit, a business needs to cover the cost of producing a unit of production. Therefore, a certain amount is added to the cost of production and becomes the price of the product. Usually, the amount is a certain percentage of the total cost.
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The Nebula Furniture Business Plan Marketing Term Paper
10 pages (2616 words) , Download 2 , Term Paper
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However, the industrial and economic performance of this firm is highly affected by a number of economic variables. The performance of the firm is highly dependent on economic factors and other industrial factors. The future of the project is founded on how well the firm is able to maintain a sustainable economy and sound financial policy.
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Consumer Decision-Making Process Marketing Research Paper
1 pages (356 words) , Download 4 , Research Paper
Free
The decision-making process entails three broad categories, including routine response behavior, limited decision making, and extensive decision making.  In this paper, I will describe a purchase decision scenario that I have involved in, requiring extensive decision-making, and particularly describe the stage, among the five, that required more of my attention.
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Impact of Culture on Fashion Designs Marketing Essay
13 pages (3948 words) , Download 3 , Essay
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But the biggest part of the picture emerges when a designer decides to adopt fashion designing as a profession. I am a student of fashion studies and I have decided to adopt it as a profession in the future. For this reason, it plays a key role in my personal development that I must know the fashion trends prevailing across the globe.
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Analysis of Marketing by Ogden Marketing Essay
2 pages (644 words) , Download 3 , Essay
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The readers of Mother Earth News and Utne Reader are basically the ones living in rural areas who want to have a healthy lifestyle and have a special tendency towards nature. Motorcycle Classics is devotedly read by young, and old-aged people who are true motorcycle enthusiasts and live the dream of collecting information about the great iron rider
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The World is becoming flatter Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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I totally agree that technology has reshaped how the world economical, social, financial or political systems should work. Today, people can collaborate and compete globally via the internet. “Internet opens new
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Marketing Management case Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
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Ideal liquidity degrees are basic to an organization and its loan bosses inside a business or industry that does not give a relentless and foreseeable money stream. They are likewise a key indicator of an organizations capability to make opportune instalments to
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Strategic Management and Marketing for the Luxury Brand Bvlgari Marketing Essay
11 pages (3412 words) , Download 8 , Essay
Free
Bvlgari will maintain its own branded bricks-and-mortar retail outlets in order not to inter-mix the brand with other competing brands in upscale shopping districts. Bvlgari has maintained a brand identity that speaks of exclusivity and superior sophistication over competition which must be sustained.
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Business Model Used by PepsiCo Marketing Research Paper
17 pages (4830 words) , Download 7 , Research Paper
Free
Although PepsiCo is a market leader, it is still hard for them to retain the market share in this competitive environment. So they need to shift their focus on image building so that it can result in increasing brand-loyal customers. PepsiCo has always been a leading company in beverages advertising and promotions.
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Financial Analysis of Sainsbury Marketing Case Study
11 pages (2750 words) , Download 5 , Case Study
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The company has an operational experience of more than 140 years which further makes it the oldest supermarkets chains. The company has a commendable reputation of providing high-quality products to the customers which further ensure it to acquire a maximum number of loyal customers through ensuring higher satisfaction level amid them.
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The Digital Revolution Marketing Research Paper
10 pages (750 words) , Download 3 , Research Paper
Free
Yoffie (1997) identifies several drivers for digital convergence in industries and marketplace including digital and communication technologies, government deregulation and development of managerial creativity.  Digital convergence has several implications for industries and markets (Yoffie, 1997).
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Marketing Management of the Coca Cola Company Marketing Essay
12 pages (3685 words) , Download 2 , Essay
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The dispute was based on the bottling plant which was using up the water in large quantities and contaminating the water near public places. So this plant was terminated (Srivastava, 2008). An NGO working for environmental issues gave a report of a larger amount of pesticides in the beverages and the largest market share was of Coca-Cola.
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Consumer behavior project Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
These phones have the ability of taking videos, photos, and playing music. They also have internet connectivity and services such as web browsing and GPS. The company has made sure that they improve the products regulars
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Cereal Aisle Analysis Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
I had visited a nearby grocery store to conduct a thorough analysis on cereals aisle. My major objective was to identify change in consumer behavior while purchasing cereals. Different target group encompasses different procedure of consumer decision making. I visited Buehler’s Fresh Foods which is a nearby grocery store.
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Marketing Plan for HIV Drug Marketing Essay
18 pages (5021 words) , Download 2 , Essay
Free
The marketing mix comprises standard factors like product, price, place, and promotion. These factors are applicable to any kind of product or service. The promotional aspect of the marketing mix is usually considered to be marketing communication. It is all about conveying a common message across different media channels so as to ensure that it reaches the target audience.
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Marketing as an Artwork Marketing Personal Statement
2 pages (500 words) , Download 5 , Personal Statement
Free
It takes thorough knowledge, deep thinking, prudent planning, teamwork, dedication, and commitment to successfully market a product or service. All these elements combined in one profession make it worth more than just a source of income. The satisfaction and feeling of accomplishment that comes with the success of a product or service because of effective marketing is overwhelming.
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Digital Marketing Communication Channels of Nike Marketing Essay
7 pages (2047 words) , Download 2 , Essay
Free
The Nike+ FuelBand utilizes accelerometer technology. The use of the accelerometer enables the recording of the various activities, which are then converted to NikeFuel points. A NikeFuel point is a measurement unit. Several of Nike’s sporting goods devices utilize the NikeFuel points as a point system to measure physical activity.
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Overview of the iPhone Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
The company that develops this brand is Apple Inc. And is also the company that sells the iPhone. The iPhone runs on its operating system by the name of iOS. The principal ever iPhone was divulged in January 2007 by the then C.E.O. He depicted the iPhone as a progressive and my serious item that is five years' in front of other cellular telephones.
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Eight Demand States with Respect to Bifocal Lenses for Glasses Marketing Assignment
8 pages (2300 words) , Download 2 , Assignment
Free
Apart from the core benefits, basic product values, expected and augmented values, there can be some benefits that are likely to arise in the future. The potential product value encompasses all the possible augmentation values as well as any product benefits that may come in the future (Kotler and Keller, 2006, p. 373). 
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International Marketing Assessment Marketing Essay
13 pages (3030 words) , Download 2 , Essay
Free
Moreover, the political and legal environment does not try to ensure competition and is open to mergers. Therefore, it is advisable for firms to create the industry as monopolistic one since the same suits maturing industry in the best way (Czech Invest – Investment and Business Development Agency, pp. 5-19, 2010).
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The Debate between Barrack Obama and Mitt Romney Marketing Essay
3 pages (1015 words) , Download 2 , Essay
Free
It was on 3rd October 2012 when the first presidential debate between Barrack Obama and Mitt Romney took place. The encounter lasted for around 90 minutes and various topics conversed during the course of the discussion. Some of the eminent personalities and analysts have highlighted that the discussion was perhaps the best thing that happened for Mitt Romney in the context of his presidential campaign.
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Consumer Behaviour and research Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
An interested potential buyer intending to purchase services or products will look for information concerning various corporations offering those services or products. He or she will utilize such sources like internet, and even friends (Bryman
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PESTLE Analysis of Starbucks Marketing Essay
6 pages (1611 words) , Download 2 , Essay
Free
Aggressive business expansion strategy is the major competency of Starbucks. First of all, they should promote their products through social media networks in which they can create huge brand awareness. Then the organization should give the free trial to get the r5espoinse of customers on the new product.
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Discussion Week 3/CAC Florida Medical Centers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
As far as the bases by which CAC might segment the South-Florida market are concerned, three variables will be suggested. The first of this has to do with psychographics, which emphasizes on the thoughts
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Self Assessment Marketing Term Paper
1 pages (250 words) , Download 2 , Term Paper
Free
In order to mitigate commercial effects of this marketing vice, managers employ various techniques, which include the merchandise budget planning. Toomey
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National Brands vs. Private Labels Marketing Term Paper
1 pages (250 words) , Download 2 , Term Paper
Free
Consumers are therefore likely to purchase the national-labeled brand goods because of their higher quality despite the higher price placed on them. The national labeled brands, therefore from this perspective, offer greater
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The Marketing Trends that Nike Uses Marketing Case Study
16 pages (4349 words) , Download 4 , Case Study
Free
These contents, as per their marketing and physical merits, do not find anything better than social media to roll. However, the same advantages are sometimes meshed and can act as disadvantages. One intimidating aspect is that magnification of minor faults can occur. This causes exaggeration but counters campaign elements.
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Fully Integrated International Company Marketing Assignment
1 pages (485 words) , Download 2 , Assignment
Free
I am writing to you this letter because I believe I have all the necessary qualifications, experience, and qualities that would help your company prosper. In addition, I know you are targeting customers from Asian countries, especially India. I have worked as a salesperson for renowned companies such as BMW in India.
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Macro Environment of the UK Food Industry Marketing Essay
12 pages (3577 words) , Download 2 , Essay
Free
The individuals to impact are normally the buyers and each one of the individuals who influence their choices, and obviously, the last purchasers who consume the food. The points of the advancement may be to generate quick deals, to empower brand distinguishment, and to "teach" the purchaser on another sort of product profit or trademark.
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IT Industry in London - Datapact 4ps Analysis Marketing Essay
4 pages (1140 words) , Download 3 , Essay
Free
The company must develop and come up with effective policies that will ensure they establish and maintain a market niche in the market. How the company will apply the concept of the 4p’s of marketing will therefore determine the chances of success in its business. 4 p’s of marketing entails the following marketing elements: price, product, promotion, and place.
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Brand Management: Mercedes Marketing Essay
11 pages (3206 words) , Download 3 , Essay
Free
Brand extension has been an important policy for the company as one way of satisfying their customer and competing with rival companies. However, it is crucial for the company to focus on extending its brand to produce aircraft. This will not only satisfy the long-term vision of the company to dominate on land, air, and sea but also increase its customer population.
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Payless Shoe Source Paying Less for Fashion Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
This might seem like an incongruent marketing mix, whereby the product and the promotion are seemingly communicating a high price and high fashion image, but the price is actually quite reasonable. This was a substantial risk, but the former positioning was not cutting it, with recent changes in the shoe retailing industry.
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Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Marketing Admission/Application Essay
1 pages (250 words) , Download 15 , Admission/Application Essay
Free
In a consumer-oriented world, ethical marketing is becoming more important because of its consideration for society and environment although it involves some challenges. For business activities,
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Marketing Ethics and Regulations Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Hence, align with the legal environment whereby they will result to the right choices. In their quest to result to the appropriate choices, these codes inquire marketers religiously embrace basic professional
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Marketing Aspects Audits of S.B. Cottone Marketing Essay
7 pages (1968 words) , Download 2 , Essay
Free
S.B. Cottone does not have the capabilities to market its products to all the segments identified. This segment has many markets that include real estate developers, financial and mortgage companies, contractors, residential buildings, small businesses, and enterprises. In this case, the firm has not had enough capacity to capture all of these markets.
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Business to Business Marketing and Supply Chain Management Marketing Assignment
14 pages (4337 words) , Download 2 , Assignment
Free
It is essential for the marketers of B2B to recognize their client’s requirements before executing any advertising or marketing tactics. The social media theory for business-to-business marketers has been analyzed. In order to assist the organizations in augmenting their sales, the business-to-business marketers create materials that provide more knowledge about the industry and product.
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The Concept of Segmentation & Marketing Environment in Porsche Automobile Marketing Term Paper
2 pages (500 words) , Download 4 , Term Paper
Free
Porsche Company has several ranges of high-end vehicles for their different customer market. The process of segmentation starts with the basis of it all, the product. Buyers’ behaviour differs in terms of usage, intentions and loyalty to Porsche. Citizens
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Effective Marketing Strategy in Retail: Simon and Smith Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
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The purpose of any business either big or small is to bring in customers to increase sales and definitely to have more profits. This purpose can only be achieved through a marketing strategy that is ongoing and current. In the case, Simon and Smith are partners in a medium-sized specialty store for women which currently experiencing good business conditions.
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How eBay Has Succeeded as Online Marketplace Marketing Coursework
1 pages (250 words) , Download 3 , Coursework
Free
EBay was also successful as it was an effective way and large companies used it in selling their goods in bulk therefore as a result of this enabling the company to become the world’s largest online marketplace. Joshi shows customers find it easy in selling and buying any product ranging from real estate to appliances and carts. 
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Marketing planning for iPhone 4s Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
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Features of the new iPhone 4s include an upgraded apps processor, a higher resolution, an advanced camera module, and a cellular radio. Apple is targeting a wider global market, and with its upgraded features, there are hopes of doing well
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