The Impact of social Networking on Customer Loyalty - Thesis Example

This essay stresses that Facebook is one of the widely use social networking websites around the world. The number of users of social media is increasing with the passage of time however youngsters are more inclined towards using of social media than people of other ages. Moreover most of the people are logging their accounts on a daily basis and thus, it has encouraged businesses to use social media to convey their marketing messages as well. Social media websites are used for different purposes, one of them is that people do research and gather information about the products and services.

Social Networking Sites are a very important part of Web 2.0. SNSs have become a powerful force in shaping public opinions on virtually every aspect of commerce. SNS imply word-of-mouth marketing, and have an increasing influence on customers’ purchase decisions and in turn affects customer loyalty. The study of this topic has been really interesting due to the image that the social media portray in the society. Although there was not so much time and mean I managed to have convenient samples for a small case study, which is thus a hindrance to generalize the result of the finding.

However convenient sample could provide springboard for further research. The work could have been easier if only the questionnaire has been done based on the theory chapter. Due to some misunderstanding some theories were not letter consider as to be one hence some theories has to be included latter. So the challenge was to make sure that the new.