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Marketing Essays

Result for Subject Marketing:
19914 essays
Scion Cars Marketing Plan Marketing Essay
1 pages (608 words) , Download 2 , Essay
Free
The Scion brand of cars competes with other leading brands already established in the market. The market for cars is bound to increase based on a recent survey that was carried out on the market that indicated it's bound to increase to 524 billion dollars in three years. The growth rate per year is foreseen to overtake our current growth rate of 5% (Kotler, 1980).
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Social Media Marketing Marketing Essay
9 pages (2632 words) , Download 3 , Essay
Free
Customers always go for adverts that offer useful information. Useful content will arouse the audience’s attention since they could use this information to change how they do their work or how they use their smartphones. Finally, creating content that is easy to share with other people on the same network or across networks.
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Walmart's Marketing Strategies Marketing Research Paper
13 pages (3829 words) , Download 5 , Research Paper
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The global economy over the years transformed from product orientation to service orientation thus leading the customers to request high-quality services as Kotler and Armstrong demonstrate in their research. Wal-Mart adopted marketing strategies to satisfy their customer’s wants by establishing and investing in the brand, and marketing management.
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Perspective on marketings role within your organisation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
For instance, marketing function of the organization will provide operations with sales forecasts necessary in planning production
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Why is Walmart considered to be a channel captain Marketing Essay
1 pages (250 words) , Download 2 , Essay
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Being the largest retailer, Walmart assumes immense power to build, direct, control, and administer brands. There are many popular brands competing with each other in the market; yet, if they must use Walmart as a platform to reach their consumers or have their outlets
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Social Media as the Cost-Effective Marketing Tool for Charities and Commercial Firms Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
This study shall be centered towards analyzing marketing frameworks adopted by two types of organizations – commercial firm and social enterprise. There are different ways to gather information related to a particular study. Primarily research study is classified into two types such as qualitative and quantitative research. 
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SABIC as Public Company Marketing Essay
5 pages (1357 words) , Download 3 , Essay
Free
With net profits of $6.7 billion and an asset portfolio of $90.4 billion according to the 2013 financial reports, SABIC is, without doubt, a global leader in the petrochemical industry. Production has steadily grown from a modest 35metric tons in 2001 to 68.5 million metric tons in 2013.
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Marketing and Sales for Dreamworld Theme Park Marketing Assignment
10 pages (2790 words) , Download 5 , Assignment
Free
Several changes have transpired from 1980 when the company was started including the change of ownership that took place in 1999 (Mathur, 2008). Within this timeframe, different parties have committed to accomplished varied sorts of investment, and the company currently boasts of varied ranges of attractions and rides that are more or less similar to the main theme park.
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Marketing and Financial Plan Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
The method will assure that there is a ready market for their product. Secondly, Enhance should have a connection with other companies. By this, we will be able to source customers from other company. The will increase Enhance number of consumer they reach.
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Accounting and Taxation Issues Marketing Assignment
8 pages (2232 words) , Download 3 , Assignment
Free
Here, the communication reminds the consumers of their needs. Also, communication can be used to remind the consumers of the possible benefits of previous transactions while persuading them to maintain such experiences and relationships with the organization. Through this approach, the organization can provide reassurance and comfort upon purchasing the product.
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The Pixar Marketing Comparative Analysis Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Current comparative analysis report is a part of the creativity module. It will cite the case study of Pixar in terms of analysing the implications of organisational culture, innovation, management constitution and the strategies for developing a new product. Pixar company structure and vulnerability of new product development in the global market.
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Marketing Health Intervention in Hospitals General Medical Services Ltd Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
When designing the structure and the operational framework of a healthcare organization, one of the most important issues is the level of services provided to the general public. The above level has to be in accordance with a series of specific requirements that are related both with the healthcare industry.
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Sanyo 'Aqua' Washing Machine in the Nigerian Market Marketing Report
7 pages (1938 words) , Download 2 , Report
Free
Within the Nigerian market, Sanyo has already established itself as a reputable company. Its product offerings are largely home-based appliances that include DVD players, refrigerators, cameras, mobile phones, and television sets. A product that is yet to be launched within this market is the Sanyo Aqua washing machine.
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Marketing Strategy For The Golar LNG Company Marketing Report
7 pages (1898 words) , Download 3 , Report
Free
Information systems today are crucial to business advancement. They help organizations in every aspect of the business. But there is a need to implement them with great caution and organizations should keep the above-mentioned points in the head in order to implement successful Information Systems.
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Experience with Direct Marketing Marketing Essay
1 pages (294 words) , Download 2 , Essay
Free
Businesses communicate straight to the consumer with advertising techniques such as fliers, catalog distribution, promotional letters, and street advertising. The most common form of direct marketing is direct mail, sometimes called junk mail, used by advertisers who send paper mail to all postal customers in an area or to all customers on a list.”
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Provide an example for five of the ten Price Sensitivity Effects Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
When specific group of medicines are introduced into the market, they are highly priced. However, with changes in treatment approaches, competitors’ invasion and other factors, substitutes to such medicines usually enter with modified price levels. Eventually,
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Profit Implications to the Market Variables Marketing Research Paper
5 pages (1591 words) , Download 2 , Research Paper
Free
Generally, throughout the production and delivery processes, a researcher should establish the key areas of concern. The team should determine the probable number of customers, their loyalties, and devotion to the company’s products, and the market share growth in comparison to that of the competitors.
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Assignment 1 week 3 Marketing Case Study
1 pages (250 words) , Download 4 , Case Study
Free
A system that ensures performance, controls, inputs and outputs and the process works with the minimum and recommended requirements to achieve the goals of the company (Tan and
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Gillete: Product and Marketing Innovation Marketing Case Study
2 pages (500 words) , Download 11 , Case Study
Free
The company may not be facing stiff competition at the moment but judging from its history the likelihood of facing a tougher competition cannot be ruled out for the company. Generally it is
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Microsoft Marketing Strategy Marketing Research Paper
21 pages (5516 words) , Download 3 , Research Paper
Marketing plans play a pivotal role in the profitability of any organization because it deals a variety of aspects of its business. It is actually a range of pursuits, procedures and preferences to produce the products and transfer them to the buyers, partners, as well as the community and thus achieving the strategic objectives of the company.
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Consumer Behaviour and Analysis Marketing Literature review
8 pages (2352 words) , Download 2 , Literature review
Free
The interaction affects three elements of knowledge, affect, and behavior. Consumer behavior affects the pre-purchase activity and the post-purchase outcomes. It influences the stages of evaluation, acquiring, using, and disposing of goods and services. Consumers can be individuals and families or business, industrial and organizational consumers.
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Global Business Situation and Opportunity Analysis Marketing Admission/Application Essay
2 pages (500 words) , Download 5 , Admission/Application Essay
Free
Afterwards the presentation highlight on the details concerning company’s situation and opportunities. Summarily, the presentation will be based on the strategic
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The end of the chapter questions Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Moreover, the service is dedicated to driving commerce marketing for great international brands and retailers by countering the complex challenges they face through innovative solutions and as a result, this
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Defending the Arts Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
In order to understand art properly, we need to understand the components of elements first. Line is the most essential building piece of formal investigation. The first thing which is
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Price-Hike-Train-Wreck - Netflix Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The company recorded sharp reduction in the price of its stocks and reputation of the management was spoiled. The main problem was that customers became angry with the decision of Netflix to do away with its DVD operations and the price hike accompanying it. The loss
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The Marketing Information System Marketing Essay
6 pages (1821 words) , Download 2 , Essay
Free
Marketing managers frequently go through two major problems. There are instances where consumer behavior information is not available completely and on other occasions the information is bulky. A number of sections of information are statistically generated which means that it cannot offer adequate value presently but in the perspective plans.
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Analysis of Dyson Private Limited Company in Conjunction to Competitors and Working Environment Marketing Essay
10 pages (2713 words) , Download 2 , Essay
Free
Dyson Private Ltd.’s main internal strengths are its human resource company, which consists of a highly professional fleet of engineers and scientists including Sir James Dyson himself. Secondly, the company has an edge as a result of the cost-saving which was achieved when the operations such as an introduction of a manufacturing assembly being established in Malaysia.
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Strategic Marketing Communications for Sony Play Station 3 Marketing Essay
8 pages (2409 words) , Download 3 , Essay
Free
Integrated marketing communication is a marketing concept that requires that an organization applies a combination of different methods of promotion that are well-coordinated so that they can comprehensively enable the organization to realize its marketing objectives (Arifin, 2012:147).
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State Agencies - Structure Models Marketing Essay
1 pages (319 words) , Download 2 , Essay
Free
The health facilities normally operate emergency sections and are subjected to the statutes of EMTALA which reflects the conditions that confine their pick and select who to treat. The centers of urgent care operate with a cheaper fee and do not have the space of providing services to patients who do not pay.
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Country Attractiveness of a Hong Kong Marketing Essay
9 pages (2470 words) , Download 3 , Essay
Free
Marketing and promotion of John Lewis will have to take into account the local culture, moral and religious views so that the message is not lost in the translation. Even intercompany communication might be affected due to this. Since recruitment will be done locally, there might be barriers to effective communication apart from the language differences.
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The Effectiveness of Channel Tunnel Built and Operated by Eurotunnel Marketing Essay
4 pages (1216 words) , Download 3 , Essay
Free
The proposal of the tunnel connecting England and France under the English Channel has been a matter of planning and cost overrun business over the decades. When it could not be denied that a tunnel would serve a significant advantage over the traditional ferry services that were used to operate between Dover, England and Calais, France, the main factor that served as the restraining force was a concern for national security and cost issues.
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Principles of Marketing and Branding Marketing Essay
4 pages (1061 words) , Download 2 , Essay
Free
The concept of marketing is the provision of the right goods and services at the right time, price, and place to the right people and with the right promotion and communication. It is a broad term that encompasses human activities relating to the market. It could be said to be a social process through which needs and wants are obtained by the creation and exchange of products and values.
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The Market Research Toolbox Marketing Case Study
7 pages (2466 words) , Download 3 , Case Study
Free
Marketing research is defined as a “scientific method in searching for the truth about marketing phenomena”. In most cases, marketing research can be utilized to allow our client to learn more about a certain problem and/or opportunities related to marketing. Making full use of the marketing mix is highly recommended.
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Unlocking Branding Potential Across Countries Marketing Assignment
11 pages (3311 words) , Download 3 , Assignment
Free
The cars, which have been analyzed in this project, feature in the upscale mid-size car segment. The marketing strategies undertaken by the companies in order to create awareness and generate sales have been thoroughly studied. The respective branding strategies and unique features of the cars are also discussed.
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Development of Low-Fat Sugar-Free Products Marketing Assignment
6 pages (1971 words) , Download 3 , Assignment
Free
Market research is conducted to determine the major consciousness of health options in relation to the taste and preferences of UK consumers based on secondary sources. It is observed that the demand for low-fat food products has augmented significantly. Moreover, the consumption trend of the consumers has shifted from the taste factors towards the health value of the foods.
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Marketing Plan: Why Is Unilever Selling Wish-Bone Marketing Essay
2 pages (597 words) , Download 2 , Essay
Free
According to a market study conducted by the research firm Euromonitor, store brands improved their share of the US salad dressing market from 10.3% in 2008 to 14.4% in 2012. During this period, Wish-Bone’s shares significantly dropped from 10.6% to 9.1%. This is one of the major reasons Unilever planned to sell Wish-Bone to Pinnacle Foods. 
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The Characteristics of a Sovereign State Marketing Assignment
2 pages (584 words) , Download 2 , Assignment
Free
A sovereign state performs its affairs without interference or hindrance. The Modus operandi of cybersquatters refers to the behavior required for a successful crime commissioning. It refers to what the criminal has to do to succeed. It involves elements such as successful crime setup, protection of identity and operative escape.
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Entry into Netherlands Bicycle Lights Market Marketing Essay
2 pages (761 words) , Download 2 , Essay
Free
Terpstra, Foley, and Sarathy (2012) observe that the business environment has become more competitive than ever before. This is the case in Canada where the business environment is very competitive. Therefore, to gain a competitive advantage, companies are increasingly exploring international markets that present a better opportunity for expansion.
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Entrepreneurial Marketing Issues Marketing Essay
10 pages (2739 words) , Download 2 , Essay
Free
It is famous for the production of cask ales and bottled beers from its brewery in the Cleobury Mortimer. This brewery has seventeen full-time staff members. Their products are brewed using local ingredients from barley growers and hop farmers who are located within a distance of thirty miles from the breweries.
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Advertising Campaign for Samsung Galaxy Note Edge Marketing Essay
8 pages (2166 words) , Download 3 , Essay
Free
The financial capability of Samsung is measured through its key financials which show that Samsung Electronics has 214.075 trillion South Korean won worth of assets and employing 326,000 employees. The company targets the international market as it makes a variety of products tailored to meet the needs of various market segments.
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Healthcare Marketing Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
The affordable healthcare act, which is commonly known as Obama Care, has introduced a whole lot of new opportunities as well as hurdles for health marketers and insurance providers. However, even as the Affordable Healthcare continues to elicit divergent views as to how it will affect the healthcare delivery in the United States.
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Choose 1 public Uk company and 1 charity company Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
For a long time since the Tesco Stores Supermarket was started, it focused on the UK market and also focused on a narrower product range (James, 2012).
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Academic and Marketing Excellence in the Education Sector Marketing Coursework
8 pages (2140 words) , Download 3 , Coursework
Free
It enables the teachers and staff to carry out more comprehensive analyses. The marketing department has smart and clear goals and objectives that enhance the use of the SWOT analysis tool. The department ensures that all the key stakeholders within the University buy into the set goals and objectives before exploring the marketing industry.
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Detailed Description of Mark & Spencer Marketing Research Paper
11 pages (3560 words) , Download 3 , Research Paper
Free
Biasness was a challenge faced in the method of data collection and case study chosen for the survey. The data collection was bound to be biased depending on customers who were available on that day of the interview. Since the interviews were face to face with the enumerators, only customers who would be traced on that day would be interviewed.
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Part III Marketing Plan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
These sites have many people from different locations with diverse interests on various products and services. Consequently, using these sites allows sellers or firms to reach many people with an interest in their products and services. My case is no exception since I
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Luxury goods in China Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This research will attempt to understand and demonstrate the preference and habit of Chinese ladies towards the consumption of luxury brands and with respect to preference of Eastern and Western brands. The research objective demanded more focus on the teenagers as well as the young girls and ladies who are between the age group 18-30 years.
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Developing Digital Marketing Strategies for Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
MLC asserts that it can help families go through their lives, without sacrificing their “wants.” The commercial also sends the message that thought parents may not understand their children, MLC
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Video Case Meredith Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
One of the strongest ways in which Meredith segments its market is by gender, targeting advertising and publishing efforts solely around the
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Services and Facilities Offered by Third Party Logistic Provider - RGF Logistics Limited Marketing Research Paper
8 pages (2100 words) , Download 3 , Research Paper
Free
The technical solutions need to fulfill the same standards.  Customers expect premier system answers to come together and measure the logistics service provider’s success.  The service providers need system solutions, which can provide, reusability, flexibility, and one that is multi-customer based.
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Strengths, Weaknesses, Opportunities and Threats of Apple Inc Marketing Assignment
8 pages (2273 words) , Download 4 , Assignment
Free
Apple has shown to have a high potential of returns. This means that the company is quite a safe bet when a person is looking to invest. The company needs to be more aware of its human rights record especially when it seeks to partner with companies based out of the country. In China, the human rights record is not as stellar as in the U.S.
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