Marketing Essays

The proposal of the tunnel connecting England and France under the English Channel has been a matter of planning and cost overrun business over the decades. When it could not be denied that a tunnel would serve a significant advantage over the traditional ferry services that were used to operate between Dover, England and Calais, France, the main factor that served as the restraining force was a concern for national security and cost issues.

The concept of marketing is the provision of the right goods and services at the right time, price, and place to the right people and with the right promotion and communication. It is a broad term that encompasses human activities relating to the market. It could be said to be a social process through which needs and wants are obtained by the creation and exchange of products and values.

Marketing research is defined as a “scientific method in searching for the truth about marketing phenomena”. In most cases, marketing research can be utilized to allow our client to learn more about a certain problem and/or opportunities related to marketing. Making full use of the marketing mix is highly recommended.

The cars, which have been analyzed in this project, feature in the upscale mid-size car segment. The marketing strategies undertaken by the companies in order to create awareness and generate sales have been thoroughly studied. The respective branding strategies and unique features of the cars are also discussed.

Market research is conducted to determine the major consciousness of health options in relation to the taste and preferences of UK consumers based on secondary sources. It is observed that the demand for low-fat food products has augmented significantly. Moreover, the consumption trend of the consumers has shifted from the taste factors towards the health value of the foods.

According to a market study conducted by the research firm Euromonitor, store brands improved their share of the US salad dressing market from 10.3% in 2008 to 14.4% in 2012. During this period, Wish-Bone’s shares significantly dropped from 10.6% to 9.1%. This is one of the major reasons Unilever planned to sell Wish-Bone to Pinnacle Foods. 

A sovereign state performs its affairs without interference or hindrance. The Modus operandi of cybersquatters refers to the behavior required for a successful crime commissioning. It refers to what the criminal has to do to succeed. It involves elements such as successful crime setup, protection of identity and operative escape.

Terpstra, Foley, and Sarathy (2012) observe that the business environment has become more competitive than ever before. This is the case in Canada where the business environment is very competitive. Therefore, to gain a competitive advantage, companies are increasingly exploring international markets that present a better opportunity for expansion.

It is famous for the production of cask ales and bottled beers from its brewery in the Cleobury Mortimer. This brewery has seventeen full-time staff members. Their products are brewed using local ingredients from barley growers and hop farmers who are located within a distance of thirty miles from the breweries.

The financial capability of Samsung is measured through its key financials which show that Samsung Electronics has 214.075 trillion South Korean won worth of assets and employing 326,000 employees. The company targets the international market as it makes a variety of products tailored to meet the needs of various market segments.

The affordable healthcare act, which is commonly known as Obama Care, has introduced a whole lot of new opportunities as well as hurdles for health marketers and insurance providers. However, even as the Affordable Healthcare continues to elicit divergent views as to how it will affect the healthcare delivery in the United States.

For a long time since the Tesco Stores Supermarket was started, it focused on the UK market and also focused on a narrower product range (James, 2012).

It enables the teachers and staff to carry out more comprehensive analyses. The marketing department has smart and clear goals and objectives that enhance the use of the SWOT analysis tool. The department ensures that all the key stakeholders within the University buy into the set goals and objectives before exploring the marketing industry.

Biasness was a challenge faced in the method of data collection and case study chosen for the survey. The data collection was bound to be biased depending on customers who were available on that day of the interview. Since the interviews were face to face with the enumerators, only customers who would be traced on that day would be interviewed.

These sites have many people from different locations with diverse interests on various products and services. Consequently, using these sites allows sellers or firms to reach many people with an interest in their products and services. My case is no exception since I

This research will attempt to understand and demonstrate the preference and habit of Chinese ladies towards the consumption of luxury brands and with respect to preference of Eastern and Western brands. The research objective demanded more focus on the teenagers as well as the young girls and ladies who are between the age group 18-30 years.

MLC asserts that it can help families go through their lives, without sacrificing their “wants.” The commercial also sends the message that thought parents may not understand their children, MLC

One of the strongest ways in which Meredith segments its market is by gender, targeting advertising and publishing efforts solely around the

The technical solutions need to fulfill the same standards.  Customers expect premier system answers to come together and measure the logistics service provider’s success.  The service providers need system solutions, which can provide, reusability, flexibility, and one that is multi-customer based.

Apple has shown to have a high potential of returns. This means that the company is quite a safe bet when a person is looking to invest. The company needs to be more aware of its human rights record especially when it seeks to partner with companies based out of the country. In China, the human rights record is not as stellar as in the U.S.

In this scenario, we shift the focus to a new product service called Tailgetters, which is a company similar to Passion Parties. The Tailgetters

We must have rhetorical analysis skills to also understand the explicit and implicit agenda of other people. With these critical and analysis skills, we can avoid being manipulated and lied to. Politicians and marketers cannot easily deceive us, for instance. Hence, rhetorical skill is critical to a happy and autonomous life. 

Test marketing is a stage of product development in which a product and its plan of marketing is exposed to a carefully selected sample of a population in order to make a reject or accept the decision on a new product introduced in the organization before the new product is fully launched (Booz and Hamilton 31).

According to Wolf & Medikonda (2012, p, 7) and Christley (2007), nuclear submarines use an onboard nuclear power reactor to allow long voyages. Nuclear-powered submarines are extremely reliable. The power that drives the propellers on the submarine comes from an

published by the “Socialmedia Today Website”, it was apparent that approximately 94% of marketers utilize blogs to access information in relation to marketing statistics (http://socialmediatoday.com n.d). Samsung, being one of the largest global mobile service providers,

The differences in the business environment in Asia and Europe can be considered to result in the differences between Li & Fung and Inditex. While Li & Fung is headquartered in Hong Kong, Asia, Inditex has its headquarters in Spain, Europe. The business environments in these regions are quite different, thus have an effect on the companies that operate in the regions.

A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal, and Environmental) that influence an organization. It can be used in a range of different scenarios and can guide people professionals and senior managers in strategic decision-making.

As the author of the paper tells, today, Starbucks has grown to nearly 18,000 retail stores in 60 countries serving millions of customers every day (Starbucks 2013).  Starbucks operates under the mission of  “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks 2013).

It is integrated with the core business strategy to derive financial returns not only for the company but also to provide positive social impacts to its community. Arguably, CSR creates a positive impact on society by strengthening the corporate strategy of the business, which in turn helps in developing society at large.

Montevideo’s purchasing power parity is $30 billion, while Salto’s is $5 billion. According to Distance Calculator (2014), rental car locations in Montevideo are Puerto de Montevideo, west of Montevideo, Carasco located in central Montevideo, Colonia near Atento, along Acevedo Diaz highway, and Colonia Nicolich north of De Carrasco International Airport.

Segmentation is key in media production as it allows advertisers to understand their audiences with an aim of designing advertisements that suit the different target groups. The following essay explains how market segmentation for pre-tween girls works, by providing a product that is desirable by targeted groups.

Footwear is the garments worn the feet for the protection of the feet or fashion. Throughout the middle Ages period, men and women wore patterns, commonly seen as the predecessor of the modern high-heeled shoe.

Meredith understood the concepts of latent demand by acknowledging the users strong need for his products even though he could not fully satisfy the needs. He

This case describes that the employees of Rio Tinto have faced serious problems during the time of the earthquake. They were stuck in the office for a long time and were having problems communicating with their families. The company was not helping them in handling the situation. The case also explains that the company has not provided any transport service to its employees after the natural disaster.

It is important to understand that, as long as different products are produced promotional research is important as it will raise awareness of the merchandise therefore improving on the sales produced. It is important that we understand that

The cult following, the unique marketing mix elements, and the favourable press all combine to create a marketing force that has become unstoppable in many ways, and these elements have bred a new brand that can rival Apple and the more established giants in consumer electronics. More about this will be said in the proceeding discussion.

Control limits Upper control limit = 6.33 + (0.06/ (3)1/2) = 6.43 Lower control limit = 6.33 - (0.06/ (3)1/2) = 6.23               The control for the weight of the boxes is not bad. Each set has three boxes, the first two boxes have a weight that is within the weight limit of 6.2 and 6.4 ounces, but the third box to be added to complete the set exceeds the limit.

The market trend seen within the jewelry industry is a paradigm toward custom, unique pieces and limited production items. Such makes Africa a viable market given its massive population of approximately 1.2 billion people.

A majority of people today like to visit restaurants to have breakfast, lunch, dinner, hi-tea or to party with their family, friends, relatives, co-workers, partners etc. They have an inclination to spend money on quality food, drinks and a refreshing environment so that they could refresh themselves after their soporific routines and hectic schedules.

The author states that Kindle is an e-reader device that was launched in 2007 and is now in its fourth generation and lots of improvements and advancements have been introduced over a period of time. The main characteristic features of this device are, book reading, blogs, newspapers, and all important documents.

The demand for paper is huge. In the United States alone there are 2,200 newspapers. The total production of paper worldwide in 2011 was 4,341,000 tonnes of paper (Paper, 2011). An advantage of the product is that banana

IMC incorporates the 4P’s in a number of ways to ensure that an organization and its products stay at the top. Lack of management expertise makes it rather difficult for people in an organization to run a successful marketing plan. However,

ising media that was deemed available for the new product launch (tablet) are presented as follows: (1) television; (2) social media; and (3) newspapers. The television was noted to be the most expensive; yet has strength in terms of ability to vividly reach and demonstrate the

Customer experience (CX) is everything related to a business that affects a customer's perception and feelings about it. Customer experience (CX) focuses on the relationship between a business and its customers. It includes every interaction, no matter how brief and even if it does not result in a purchase.

Samsung’s launch of its Gear Fit, which is expected to go on sale with its new smartphone, the Samsung Galaxy S5, was laced with a marketing theory that caught my attention. Samsung made good use of segmentation by categorizing the current consumer market to suit its launch and demonstrated a good understanding of its marketing environment.

Customer relations are also very crucial for customers will consumer where they fill that their expectations are met, to ensure this, I will prove good customer relations in the business. To win the market share, I must do better than my competitors this will be through the provision of high-quality goods and services to my customers (Michael, 2006).

The uploading done on social media constitutes t 53% of what travelers experienced as well as others' comments. As a result, this process feed into the desires of people up and close to social media. The impact of this is the never-ending ‘e-word of mouth’. The use of social media marketing strategies has received a lot of concern from stakeholders.

The research indicated that the two companies used marketing as a means to capture the target population for their products and services. It was also established that initial market research would provide the best alternative for the companies to obtain an in-depth understanding of the market and buying trends. 

Marketing research being a process, which ultimately links the perception of customers and marketers, identifies opportunities and problems. The end goal is to assess, come up with refined evaluations of the market to improve performance. It is information-oriented and as such thrives on the accuracy of the information acquired.

After all, as an organization, we believe in guaranteeing the right product at the right price, at the right time and in the right place. We will do all that we can to satisfy our diverse clients’ needs. For this to be accomplished, we will need to adopt the most appropriate marketing strategies based on McCarthy’s Four Ps.