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Marketing Essays

Result for Subject Marketing:
19702 essays
Indian Wood in the Market Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The Amish décor and workshop of the Indian market reinforce the allure of purchasing Amish products made with Amish pride. Indian Wood could expand to another part of town or another city that has an appreciation for Amish handmade products. Indian Woods have a competitive advantage because its products are unique to the flea market.
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Marketing product and pricing Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Through the use of advertisement and the ever so powerful word of mouth, the consistent theme of PS3 has created a strong brand image. Sony PS3 solid brand image has been reinforced and poses as a powerful purchase
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The Importace of Soap Packaging Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Not only do the symbols used on the packaging symbolize the nature of the soap, but the soap sectors also use different color boxes to define the function of soap. The soap department now offers a vast selection of soaps and attempt to reveal the purpose of the soap by using select packaging that varies in color, and symbols located on the box.  
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Marketing planning for iPhone 4s Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Features of the new iPhone 4s include an upgraded apps processor, a higher resolution, an advanced camera module, and a cellular radio. Apple is targeting a wider global market, and with its upgraded features, there are hopes of doing well
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Methodology chapter in my dissertation Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Observation of facts, which are allowed to speak for themselves, takes precedence over logical or theoretical analysis. It avoids any distortion that might occur due to analysis. Hence, for this method, the subject
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Starbucks: Can the Brand be Revitalised Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to some analysts, the strategy of ongoing expansion of stores has resulted in decreasing the quality of the service and at the same time has cannibalized the overall sales. Along with this the strategy of diversification into different areas like promoting movies, offering hot food and starting different themed shops.
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Develop a new idea for existing company Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
asy pump packaging allows the user to simply push the top of the container and get your face wash instead of flipping a cap, pouring it out and capping the bottle again with soapy hands. Ponds over the years has produced skin care creams for over a period of century with many
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Adidas Marketing Communication Marketing Research Paper
6 pages (1751 words) , Download 3 , Research Paper
Free
This study was aimed at determining the marketing communication strategies used by Adidas and the participants were the employees of the company and members of the public. The employees of Adidas were helpful in providing information about how the company formulates effective marketing communication strategies to ensure that they are the number one choice for consumers interested in sports equipment and apparel.
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Kraft Marketing: Oreos Globally Marketing Case Study
2 pages (500 words) , Download 32 , Case Study
Free
 The most common ritual associated with Oreo consumption is the “twist, lick and dip” ritual. First, we twist the Oreo biscuit to separate the part with the cream and lick it, and then we dip the cookie in milk and consume it. The brand has formed a strong association with milk. 
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Entrance in the UK Market of Kei Wah Bakery from Hong Kong Marketing Term Paper
16 pages (4000 words) , Download 2 , Term Paper
Free
The success of products in the global market is not guaranteed. Indeed, products or services, which are successful in a particular market, may fail to respond to the needs of a new market. The key characteristic of successful brands is their ability to be easily adapted to the market conditions of most countries internationally. 
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Challenges of an Interactive Marketplace Marketing Article
2 pages (602 words) , Download 2 , Article
Free
The convergence of media - marked by the consolidation of television, radio, and print - has led to a dramatic shift in the communications platform: from one-to-many communication in which the company stood as the sole provider of information about its products and services, to one-to-one communication in which consumers rely not only on the company.
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Integrated Marketing Communication and Customer Satisfaction Strategy Marketing Assignment
3 pages (1068 words) , Download 2 , Assignment
Satisfaction measures involve three psychological elements for evaluation of the product or service experience: cognitive (thinking/evaluation), affective, and behavioral (current/future actions). In order to have maximum customer satisfaction, Globaltechno should endeavor to gain customer satisfaction in all these elements.
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Marketing Ethics and Regulation Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
However, there are a lot of things people need to know and consider to be able to make this possible. One of the most important guidelines in doing so would come from the code of ethics. Code of ethics is a list of guidelines and
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Marketing of a Coca-Cola Brand Marketing Essay
1 pages (470 words) , Download 2 , Essay
Free
Potential customers are young and old trendy people who work actively both in sports and in everyday living. They are long-distance travelers, drivers or night-time workers, top sportsmen, athletes, racers, triathlon runners, pupils, or students. They could be found anywhere around the world, but mostly in target areas of Coke like the US, Western European market, Great Britain, Germany, Spain, Mexico and Latin America.
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Two unique innovation considerations: logistics and healthy OI wk3 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Market niche innovation is the establishment of a new and improved market segments with which the firm can offer products and services for a value,
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Marketing Strategies of Bonobos in the Market of the United Kingdom Marketing Assignment
24 pages (6483 words) , Download 2 , Assignment
Bonobos the only online men's wear in New York has been experiencing a great and steady flow since its operation. The company was able to break even immediately after a year of operation and is expected to triple its net revenue in the future. The company aims in providing a complete solution to men shopping with best-fitted apparel.
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The Tragic Decline of BlackBerry Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author states that the release of the BlackBerry Playbook that claimed to topple down Apple’s Ipad was an epic failure the users and techies dismissed the product as being a major let down. Harry McCracken in his article deemed it as being tremendously disappointing and lose of customer interest.
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Pepsi Cola International (PCI) in Ukraine Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The sales of the company have been increasing in Former USSR with the passage of time however there are several logistics and distribution issues and challenges that the company faces. This case analyses the challenges and issues faced by Pepsi Cola International in Ukraine particularly related to distribution, logistics etc.
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Customer Loyalty at Ritz Carlton Hotel Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
According to Ritz Carlton, a loyal customer is one who shows an intention of coming back to the hotel and the customer`s willingness to behave in a manner as to suggest he is
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How eBay Has Succeeded as Online Marketplace Marketing Coursework
1 pages (250 words) , Download 3 , Coursework
Free
EBay was also successful as it was an effective way and large companies used it in selling their goods in bulk therefore as a result of this enabling the company to become the world’s largest online marketplace. Joshi shows customers find it easy in selling and buying any product ranging from real estate to appliances and carts. 
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Marketing Ethics Discussion Marketing Essay
1 pages (318 words) , Download 2 , Essay
Free
A good public relations department in an organization designs a public image for the company such that both employees and the general public view the company in good light. A good public relations strategy ensures that what customers expect from the organization is what they get. Consequently, when they get satisfied with the organization’s performance.
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Marketing Strategy and Marketing Plan of Pizza Hut Marketing Essay
2 pages (641 words) , Download 7 , Essay
Free
Pizza Hut is an American restaurant chain. It has around 5,600 franchises in almost 94 countries. Pizza Hut holds a strong position in the Food and Beverage industry due to the uniqueness and variety of the menu. Pizza Hut is a subsidiary of Yum! Brands, Inc. They rank among the world’s largest restaurant companies. 
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MKT501 Strategic Marketing - Mod 4 SLP Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Selling and promotion are important parts of the marketing strategy because they create product or service awareness that stimulates customer desires or wants. If he or she is not aware of a new offering, they may never
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The Mission of Heineken Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Heineken Company should widely use the opportunity of being at the top of the list of Breweries Companies, to make huge profits. Most youths perceive the beer as unexciting and believe that it belongs to old people. Hence, the company loses a significant market of the youth who will be probably future clients. 
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Marketing Synthesis - Postie Plus Group New Zealand Ltd Marketing Research Paper
6 pages (1795 words) , Download 2 , Research Paper
Free
 “Competitive advantage is a way of measuring whether the company has sufficient strength and expertise to dominate or succeed in the chosen market”. Competitive advantage refers to the resource base and ability of a business to grow and survive in a given business. The growth and survival relate to how well it does in relation to other businesses that compete with it and its ability to remain profitable and expand.
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EBay as an Online Auction Marketplace Marketing Case Study
1 pages (452 words) , Download 4 , Case Study
Free
Others have failed because they have not been unable to address these factors which eBay has given attention to, time and again. The believability factor for the buyers and sellers has largely boosted the online auction marketplace business and given eBay an uplift in terms of just about all issues and factors (Anderson & Simester, 2003).
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Consumers are Passive Victims Manipulated Into Buying Commodities They Cannot Resist Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This essay researches customers and product manufacturers, that bank heavily on the abilities of consumers in purchasing their goods in order to establish their products in the market. Consumers and their behavior are analyzed in the essay as well as their rights to take independent decisions while purchasing goods and services.
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Marketing discussion Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Commerce: - Dell’s website is intended for commercial transactions hence its safety has been ensured. This has been communicated to the customers thus ensuring them of their safety in all their commercial transactions. Also the website provides aspects that facilitate commercial transactions e.g. registration, credit card approvals, order tracking and delivery options.
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Analysis of Marketing Strategies Marketing Assignment
4 pages (1436 words) , Download 2 , Assignment
Free
Sony Corporation is said to be a pioneer of the marketing technique of Market Skimming. This technique makes full use of new offerings bring introduced in the affluent markets and then slowly coming down in price to capture the bigger middle-class markets. It pursued the same strategy with its high definitions of television in the 1990s.
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The Impact of Dressing Room Lighting Directions on Consumer Marketing Essay
2 pages (756 words) , Download 2 , Essay
Free
The consumer should be motivated and influenced by the success of the business, so the environment should be made accordingly. In the clothing business, the importance of the dressing room is very important nowadays. It is the dressing room where the consumer decides to purchase and not to acquire the clothing items. 
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Xbox 360 with Kinetic System Marketing Essay
2 pages (520 words) , Download 2 , Essay
Free
The author states that the console has many features including the ability to watch DVD movies. There are hundreds of different games that have been developed by programmers across the world. Another nice feature of the product is its memory of 250 GB. The feature that sets the console apart is the kinetic system.
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Marketing Mix & Marketing Mix Planning with Nutritional Supplements Marketing Assignment
2 pages (500 words) , Download 8 , Assignment
Free
Consumer products/services include those that are purchased by customers for final consumption while industrial products/goods are
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Wide Product Mix of ConocoPhillips Company Marketing Essay
2 pages (609 words) , Download 2 , Essay
Free
Natural gas gathering, processing, and marketing; and (4) chemicals and plastics production and distribution (“ConocoPhillips Fact Sheet: Third Quarter 2011”). From these activities, the organization has a wide product mix that is broadly categorized as consumer products and business products each of which has a line of products within it.
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Business Continuity Management Marketing Essay
1 pages (388 words) , Download 2 , Essay
Free
After the president, Obama prohibited drilling in new places before the cause of this explosion was known, the CEO of the BP Company Tony Hayward spoke. He said that the company would take responsibility for the spill, pay all genuine rights, and be responsible for the clean-up cost (Jennings 365).
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Ponds Soft and Smooth Face Wash Marketing PowerPoint Presentation
4 pages (1146 words) , Download 3 , PowerPoint Presentation
Free
After thorough research and creative rallying, I’ve decided to launch the very first face wash brand in the Pond’s portfolio. Certain attributes of the product such as foam-based composition, safe and mild formula, ergonomic packaging etc. perch it right up there with high-quality face washes. However, the local manufacturing and packaging mean the brand has a pricing advantage.
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Analyzing an Article That Provides the Visual Representation of the Elections Marketing Assignment
5 pages (1254 words) , Download 2 , Assignment
Free
News articles need to support their arguments with facts, figures, and statistics, also sources’ and witnesses’ quotes where needed.  We have to learn to expound the factual details, to build a level of trust between the writer and the reader. News articles teach us to avoid being biased and exercise objectivity as much as possible.
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Effective Promotion Strategies Marketing Essay
5 pages (1526 words) , Download 2 , Essay
Free
Promotion strategies refer to well planned, formulated and strategized phenomenon that enables the brand offered to become a household name. The success of any promotion strategy depends on the implementation of such strategies. Based on the fact that promotion is essential in the development of a marketing plan, this consists of a marketing mix.
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Glass Phone Market Prospects Marketing Case Study
11 pages (2778 words) , Download 2 , Case Study
Free
The idea of Glass Phone was developed by the huge spending and expansion of mobile phone products and the demand for innovative features of expensive mobile phones within people. The Glass Phone will be marketed in the emerging markets of Asia which has shown enormous potential for growth in the mobile phone market.
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KONE: The MonoSpace Launch in Germany Marketing Essay
8 pages (2209 words) , Download 2 , Essay
Free
From the paper, KONE’s new product, MonoSpace is suitable only for 8-person and 13-person elevators with an operating speed of one meter per second usable in buildings less than 12 floors. This product could be a replacement for hydraulic and gear traction elevators, but not suitable for high-rise buildings.
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Marketing Strategy of UKs Leading Provider of Mobile Phones and Broadband Marketing Research Paper
10 pages (2818 words) , Download 3 , Research Paper
Free
New products and service enter into the industry and in order to serve the customers better, O2 and other such companies have to keep abreast of the change and evolve their own strategies to cater to the customers.
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Conclusion- Marketing research Marketing Essay
1 pages (250 words) , Download 9 , Essay
Free
It will be hard for other upcoming competitors to match the Google’s brand equity. The company operations are profitable in terms of return on investments; with strong profitability the company gets
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Planet Starbuks: Caffeinating the World Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
Starbuck has evolved to become a reputable firm for its coffeehouses. It has cut a niche in the business world by changing the way people in America and around the world view
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How Brand Awareness Can Gain Competitive Advantage To Companies A Case Study Of Coca Cola Company In UK Marketing Dissertation
49 pages (12250 words) , Download 3 , Dissertation
The researcher of the dissertation investigates the consumer aptitude regarding the efficacy of Coca-Cola branding campaign. This will help to determine how individuals perceive the brand and where they developed those perceptions. After analyzing how consumers feel about the brand, we will be able to developed a formula for brand efficiency.
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The Development of Product Placement or Advertisement in Different Countries Marketing Literature review
4 pages (1291 words) , Download 2 , Literature review
Free
The literature review will look at product placement in various movies. The literature review will look at the development and use of product placement in the USA, Sweden, and Switzerland. Also, the study analyzes how product placement is utilized in different TV shows and movies in, different countries.
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Consumer behavior class:blueshield plus Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
They also wanted it to be a simple process so that the old people would easily understand. BlueShield wants its audience to know that they will always be there to serve them all the time that is why they can call 24 hours before
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Strategic Management and Business Policy Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The aim of the paper is to show the major outsourcing mistakes that people make. They include: over estimating on the savings made on costs. Outsourcing in itself saves money but only when done with prior caution. Usually, companies expect unrealistic cut on costs so much after outsourcing.
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Marketing-Retailer Issues Marketing Essay
1 pages (297 words) , Download 2 , Essay
Free
This iPod is available at both Wal-Mart online and Best Buy online but at varying prices. Best Buy online offers the iPod at a price of $279.98, while at Best Buy the same iPod model is offered at a price of $274.99 (Best Buy). At Wal-Mart, they offer free shipping services to a store that is near you or convenient for you.
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Market Strategies of Panera Marketing Assignment
1 pages (479 words) , Download 3 , Assignment
Free
Panera Bread could relate them with the local market and thus have its stores located in 37 states. It targeted the local people and community and is known for its great neighbourhood. It is committed to creating an ambience and culture within Parena which is inviting, embracing and warm. The strategy of ‘Think Local, Act Local’ fits the company.
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Avon: The Case of Andrea Jung Marketing Case Study
2 pages (500 words) , Download 8 , Case Study
Free
Jung’s efforts to modernize Avon and its product line to make its traditional sales model more appealing to contemporary women, as well as her work to internationalize the company, has led to an expansion of profits and increased respect for her role as a visionary corporate leader in the competitive field of women’s cosmetics and perfumes.
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Professional Writing/ AT7T AND VERIZON Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
Free
The digital communication is deemed as a fun way of communication. The costs of this however are huge. Formal communication is highly sensitized on where the leaders are in
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