Indian Wood in the Market - Assignment Example

1. Indian wood has captured a niche market by making handmade wood specialty items. 2.. The first c for value is where the appreciates the Amish culture and handmade products. The second c for cost is for how cost is how affordable the price is to the customer. The third c for convenience is how Indian Wood is located in a flea market that offers an array of other shops. Finally, the last c for communication deals with how Indian Woods promote their business by offering unique items.3. Commercial retailer4.

The Amish décor and workshop of the Indian market reinforce the allure of purchasing Amish products made with Amish pride5. Indian Wood could expand to another part of town or another city that has an appreciation for Amish handmade products.6.Indian Woods have a competitive advantage because its products are unique to the flea market.7. The target market is customers who have an appreciation for Amish handmade wood products.8. Indian Wood offer handmade wood products and a variety of pastries and jellies on specific days of the week.9. The store creates value by offering a unique product.

The value can be appropriated to the store itself and the overall flea market as the originality grows the overall customer base.10. Trader’s Joe and Costco may adversely impact Indian Wood as they can offer mass-produced items with similar appeal at a lower cost. The price reduction may be alluring to Indian Wood customers. However, those customers who genuinely appreciate the idea of the Amish attraction would probably remain loyal.11. Second Avenue may want to exert the most cost-efficient mediums of advertisement such as newspaper prints, coupon packages, and maybe radio.12. Mass media style13.

The value proposition is the affordability of the clothing to the consumer and allowing the client to earn income with no monetary investment.14. Soliciting. It can give the store recognition and expose them as a community-based business.15. 2 ways to build customer relationships are to first offer reduced prices and the second is to give an exceptional level of customer service.