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Interpretivism denotes a research method that lays importance on deductive reasoning and is thus in contrast to positivism. For the deductive reasoning process, the researcher interprets data keeping in mind the context and meaning of the observed phenomenon, and hence is a qualitative process (Carson et al., 2001; Denzin & Lincoln, 2003).
Pragmatism denotes an attitude that reflects efficiency and utility (Thayer, 2011). The researcher interprets the data in a manner that serves his purpose best. In this sense, it can be said that pragmatism combines both qualitative and quantitative aspects of data collection and interpretation.
Investment decision in the selected chemical companies is to be based on a analysis of the data of each firm at micro-level, in the macro-context of the chemical industry. It entails both quantitative and qualitative analysis. Hence, the Researcher is choosing the pragmatism methodology for this
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For the sake of providing the best understanding, it will be appropriate to recap important elements of the research in order to make the research methodology meaningful. They following phases represent the objectives at hand: 3.1.1 Phase 1 To provide an understanding of the main objective of teaching and maintaining art in the curriculum of students in Iraq.
uantitative with hypothesis testing), interpretivism (qualitative with hypothesis generalizations) and realism are the different types of research philosophies, each has its own purposes and advantages.
According to Taylor et al., (1995) quantitative data is numerical in form.
This study examined four major factors to examine their contribution to customer loyalty; (a) price (b) location (c) standard of service and (d) brand name. The SERVQUAL method is examined in the context of the catered
However, it does so with the aim of generating innovations and theory to solve educational research questions and issues. For this reason, it differs from other common research approaches like lab experiment research, action research,