Conclusion- Marketing research - Essay Example

Google Market Research (Presented by) (Presented to) Lecturer Topic Google’s current position s is not baldly off thought there is a difference from the desired poison. The current strengths giving the company a competitive edge over others in the industry are many. The company has built brand equity over its 13 years in business. It has created loyal customers and a favorable public image with its strong brand equity. It will be hard for other upcoming competitors to match the Google’s brand equity.

The company operations are profitable in terms of return on investments; with strong profitability the company gets more resource to plough back into advancement (“Google inc., swot,” 2008)The company’s experience has gained it a competitive advantage, for instance Google is available in 88 languages unlike its competitors. The user-interface is easy-to –use and simple for the users thus preferable over others. Google’s advanced search engines are fast and accurate because they are in order of relevancy to the search topic (“Google inc.

, swot,” 2008). It will take the competitors a while to build advanced search engines that can challenge Google search. The company has a chance to better as there more opportunities; the number of people willing to spend on online presence and the internet is rapidly increasing. The company can develop a mass-market portal to compete with MSN/Yahoo, it also has a browser: Google chrome (“Google inc., swot,” 2008) .All of these increases business opportunities. The company should solve its internal weaknesses such as political issues, address the threats such as competitors companies, look for solutions to content piracy issues and move on.

So far so good but the company has potential to bridge the gap between the current position and the desired position.