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Marketing of Sushi - Research Paper Example

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Summary
The researcher is conducting a study on Market Research of St. Sushi. To enable the researcher to make the necessary conclusions and recommendations for this study, it would be very much appreciated if you answer all the items in the questionnaire.
3. The current marketing strategy of your company enables the company to understand and reach out to the needs of its customers…
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Marketing of Sushi
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Download file to see previous pages 3. The current marketing strategy of your company enables the company to understand and reach out to the needs of its customers. 5 4 3 2 1
4. The current marketing strategy contributes to the company in terms of customer satisfaction and sales increase.
5 4 3 2 1
5. In general, the marketing style of my company is excellent. 5 4 3 2 1
Part 5 Presentation of Data
Perceptions Regarding the campaign
Quality improves:
No. of Respondents who agree
Service design
customer Satisfaction
Increased Competitive Advantage
Increased market share
Reduced customer complaints
Customer loyalty
Cost
30
15
30
30
22
30
10
Rated most important factors for a company (among other factors given)
Cost
Scope
Time (schedule)
Quality of sushi
Safety
5
2
3
20
2
Company's perception of quality
Elimination of defects
A tool to increase profits
A competitive advantage
4
12
14
2. This study will use quantitative research, which uses explanatory methods in describing the variables wherein the data, situations, or other facts collected will be explained...
2. This study will use quantitative research, which uses explanatory methods in describing the variables wherein the data, situations, or other facts collected will be explained or correlated with other data. It is especially useful when conducting a study wherein the data are immeasurable, such as feelings, beliefs, thoughts, and others (Mays & Pope, 2000). Furthermore, the study will be descriptive as it will focus on the conditions set and the nature that surrounds the data and does not focus on the correlation with other collected facts.
In order to come up with the most suitable research approaches and strategies for this study, the research process "onion" is used. This is because conducting a research is like peeling the back layers of an onion-in order to come to the central issue of how to collect the necessary data needed to answer the research questions and objectives, important layers should be first peeled away. With the said process, the researcher was able to create an outline on what measures are most appropriate to be applied in the study.
It is not unusual for a researcher to first think of his res ...Download file to see next pagesRead More
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