StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Nazomi Restaurant Marketing - Case Study Example

Comments (0) Cite this document
Summary
The aim of this study is to examine the marketing strategy at the Nazomi restaurant, which specializes in Japanese cuisines. The author suggests that successful marketing provides an integrated and consistent offering to potential customers that satisfy their needs and wants…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Nazomi Restaurant Marketing
Read Text Preview

Extract of sample "Nazomi Restaurant Marketing"

Download file to see previous pages Being the Japanese restaurant plus a nightclub, Nozomi offers traditional Japanese varieties including sushi, rice, etc as well as various cocktail drinks. Music plays a key role in setting the mood and tempo inside the restaurant and the club. The staffs at Nozomi also seem to be courteous and knowledgeable. Nozomi gets a lot of media spotlight due to visits by famous celebrities. With certain external factors influencing its operations, it has to come up with effective marketing strategies.
Restaurants are a common phenomenon all over the world, and among them are specialized ones, which focus only on particular cuisines instead of going for multi-cuisines. These single cuisine restaurants have sprung world over, particularly in foreign countries, providing single cuisine delicacies of a particular country. Among the country based cuisines which are popular in foreign countries apart from the interest in their home countries are Italian cuisine, Indian, Mexican, Chinese, Japanese, etc. Japanese Cuisines have gained popularity in various parts of the world, and Nozomi is a restaurant which specializes in Japanese cuisines. It was founded in July 2005 by Marios George with head Chef Nassar Laziri. It is located on Beauchamp Place in Knightsbridge, in the South West part of London, UK. Marios Georgallides or Marios George for short previously owned a slew of nightclubs including Attica and then shifted his focus to restaurants, which also doubles up like a nightclub. “It’s one of the greatest restaurants in London, redefining the eatery/nightclub boundary” (Light 2009). Predominantly a Japanese restaurant, it has features of a trendiest nightclub as well with a bar and a Disc Jockey (DJ) playing continuous music ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Nazomi Restaurant Marketing Case Study Example | Topics and Well Written Essays - 2500 words, n.d.)
Nazomi Restaurant Marketing Case Study Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/marketing/1745736-review-of-nazomi-restaurant
(Nazomi Restaurant Marketing Case Study Example | Topics and Well Written Essays - 2500 Words)
Nazomi Restaurant Marketing Case Study Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/marketing/1745736-review-of-nazomi-restaurant.
“Nazomi Restaurant Marketing Case Study Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/marketing/1745736-review-of-nazomi-restaurant.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Nazomi Restaurant Marketing

Fashion Caf: Lack of Entrepreneurial Persistence

The vision behind the themed restaurant was to market food and sex as used to be with night clubs and restaurants. This time the owners planned it by way of offering burgers and chips to suit the body-conscious crowd. The theme was to use the girls as enticement and the entrepreneur thought that it would be easy to raise the money to foot their bill. Investors were easily attracted because each felt they owned the models. Because of the stars around the venture gained publicity on CNN and BBC. Buti raised $3 million within a short period and run only three restaurants – in New York, London and New Orleans (Berkman, 2011). The vision behind the themed restaurant was to market food and sex as used to be with night clubs and re...
7 Pages (1750 words) Case Study

Marketing - McDonald's Restaurant

... events arraying from Little confederacy to the Olympic sports competitions. The company also puts together coolers of orange munchies with its logo obtainable for local proceedings of all types. Nonetheless, TV has played a fundamental role within the company's advertising stratagem for eternity. This paper will present a rhetoric analysis of McDonald’s Restaurant and various conclusions with reference to the manner in which that rhetoric is truthful. McDonald’s Commercial from the year 1967 is rhetoric to put McDonald’s on the market. The commercial features pathos, to a great deal. All the way through the commercial is buoyant music, as well as kids singing as regards to being happy, particularly at McDonald’s. McDonald’s does...
5 Pages (1250 words) Essay

Marketing Plan of a Hawaiian Restaurant

...?I. Overview: This report outlines a marketing plan and it covers the following components: operation, insurance component, and risk analysis. The report covers a lot of details about how this Hawaiian restaurant market intends to offer delicious food stuffs and how it will employ wonderful staff members and chefs who will work there. The marketing plan will also highlight how the Hawaiian restaurant will be transformed through the use of social media to boost its popularity in order to attract many customers. The marketing plan also highlights in detail the operational strategy that will be used by this Hawaiian restaurant as well as its organization structure. These components are essential since they can determine the success...
9 Pages (2250 words) Assignment

Restaurant

... 28 February 2008 Spirit of a Restaurant A good restaurant goes beyond serving sumptuous dishes that satisfy the taste buds-it should fulfill the other senses and convey a sense of well-being to the customer. This completeness is exemplified by Fukuda Restaurant in Irvine, California which serves healthy and delicious meals in its minimalist restaurants by its customer-oriented crews. A diner who first enters the eatery will be overwhelmed by the warm greetings extended by their waiters. Courtesy and politeness, as in the Japanese culture, is shown to customers by bowing. When taking orders, these crews are very patient and courteous taking time to explain the recipes to customers who are unfamiliar with Japanese cuisine. They are very...
2 Pages (500 words) Case Study

Marketing Plan for a New Restaurant

..."Marketing Plan for a New Restaurant" The Challenge: There are many hotels and restaurants around the world which have established a good reputation;hence it is a difficult task to introduce a new hotel service with distinguishing features. The well known restaurants and hotel chains cause a big threat to the newly opened restaurant. The restaurant and hotel industry has been developing day by day. Increasing competition and rising number of hotel visitors have made it more difficult for the hotel management to manage the quality of food, environment and innovations in their business. The main aim of hotel and restaurant industries is to maximize their profits. However, the competition has made it difficult to maintain their position...
10 Pages (2500 words) Case Study

Marketing Research for Santa Fe Grill Restaurant

It was found that females consumers were more concerned with the internal environment and prices, unlike males. Male customers were found to be more interested in quicker restaurant service, unlike females who showed better tolerance level.

The target market comprises of families (extended and single parent), individuals and groups. It was revealed from the research that usually females were interested in eating outside at food restaurants because it relieves them from preparing food at home after work/job. Hence, it would be recommended that Santa Fe Grill should develop special food meals and packages by targeting single-parent families (females and children).

Indeed, all customers were concerned with food...
2 Pages (500 words) Assignment

Lombardi's Italian Grill Restaurant Marketing Strategy

...Marketing Strategy #1 One can say that Monica is doing less than average in terms of her sales and profits. Considering the size of her restaurant, it should be making better than just earning $4,200 per week. Since Lombardi is the only restaurant in the shopping center, it should be capturing a large market of the center, but presently its revenues do not show evidence of such. This may also be an indication that its location is not exactly where its target market is. #2 The current marketing strategy of Monica is just so-so. She probably did not have a comprehensive marketing plan when she opened Lombardi. A marketing plan is essential because the plan will set her objectives for the restaurant and the strategies that she...
2 Pages (500 words) Case Study

Marketing Activities of Long Beach Seafood Restaurant

...Critical Analysis on Marketing Activities of Long Beach Seafood Restaurant Introduction With the increasing growth of seafood restaurants, it can be stated that the Long Beach restaurant chain of Singapore plays a significant role by considering the interest of various regions globally. The Long Beach seafood restaurant is believed to be quite well known for its exceptional offerings of different seafood to its customers. The restaurant is located in the East Coast Parkway and the other divisions of it are located in different places including Marina, East Coast Seafood Centre along with IMM Building in Singapore. The restaurant was founded in the year 1946 with its earliest division at Bedok Resthouse and delivered various seafood items...
16 Pages (4000 words) Essay

E-marketing plan for Aljarafe Restaurant

...E-marketing plan for Aljarafe Restaurant Synopsis of the brand Aljarafe restaurant is an upmarket eatery that prides itself in theprovision of high quality food that target a wide market. With a strategic location in the city of Manchester, the restaurant offer a variety of meals and food related services including outside catering among many others. The restaurant will offer varied cuisines as it seeks to perfect in the art of product and service diversity. As such, the restaurant will offer both traditional and modern cuisines coupled with other specialized cuisines such as the Spanish cuisine, the Arabian cuisine, the French and English cuisines among many others. Besides diversity and quality of service, the restaurant will offer...
8 Pages (2000 words) Essay

Challenges Faces Holiday Inn

...). To improve on sales of the restaurant, management decided to change their brand name. The action was intended to change the perception of the guests. Changing the perception of the guests would improve on sales. The increase in sales will be an outcome from fooling guests that the products in this case, which are pizza, are from a different restaurant ‘Napoli pizza’. Management of the restaurant also decided on changing delivery boxes to the room service. They also changed the brochures for each guesthouse to indicate ‘Napoli pizza’ and their phone number had a different prefix and would be as ‘Napoli pizza (Vilcox & Mohan, 2007). Ethical issues In marketing, various ethical issues should be adhered in the process of business...
4 Pages (1000 words) Essay

Integrated Marketing Communications for McWendys Restaurant

..., such as ‘pay per click’ schemes, e-mails, affiliates, channels for webinar, Search Engine Optimization articles, Facebook marketing, podcasts, RSSs and other traditional media like TV and radio are part of online marketing channels. Channels evolving offline marketing will include the use of billboards, public relation tactics, radio & television media, mail orders and use of traditional print channels, such as newspapers and magazines. With the use of all the elements of marketing mix (i.e. product, price, place, promotion & packaging), a company is able to develop the IMC (Kotler, 2000). In this paper, the intention is to suggest IMC strategies for McWendy’s, a local restaurant serving fast food to the community, to launch its products...
8 Pages (2000 words) Case Study

Heartwood Vegan Restaurant: Communication Marketing Analysis

...Communication Marketing Analysis Communication Marketing Analysis Heartwood Vegan Restaurant Product Heartwood Vegan Restaurant is a Canadian vegetarian restaurant located in Halifax, NS. Its products consist of vegetarian organic menu and offers gluten-free meals on request. Heartwood, however, do use some little dairy on some products, which is also indicated in the menu. Everything is made within Heartwood, with quality, fresh ingredients. The business makes their own requirements: they grow their sprouts and bake their sourdough bread. Their menu is broad, with almost every vegetarian delicacy from vegan cheezecakes, scratch veggie burgers and kamut-crust vegan pizzas normally served gluten-free on request. Heartwood Vegan Restaurant...
6 Pages (1500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Nazomi Restaurant Marketing for FREE!

Contact Us