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Nazomi Restaurant Marketing - Case Study Example

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The aim of this study is to examine the marketing strategy at the Nazomi restaurant, which specializes in Japanese cuisines. The author suggests that successful marketing provides an integrated and consistent offering to potential customers that satisfy their needs and wants…
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Nazomi Restaurant Marketing
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Download file to see previous pages Being the Japanese restaurant plus a nightclub, Nozomi offers traditional Japanese varieties including sushi, rice, etc as well as various cocktail drinks. Music plays a key role in setting the mood and tempo inside the restaurant and the club. The staffs at Nozomi also seem to be courteous and knowledgeable. Nozomi gets a lot of media spotlight due to visits by famous celebrities. With certain external factors influencing its operations, it has to come up with effective marketing strategies.
Restaurants are a common phenomenon all over the world, and among them are specialized ones, which focus only on particular cuisines instead of going for multi-cuisines. These single cuisine restaurants have sprung world over, particularly in foreign countries, providing single cuisine delicacies of a particular country. Among the country based cuisines which are popular in foreign countries apart from the interest in their home countries are Italian cuisine, Indian, Mexican, Chinese, Japanese, etc. Japanese Cuisines have gained popularity in various parts of the world, and Nozomi is a restaurant which specializes in Japanese cuisines. It was founded in July 2005 by Marios George with head Chef Nassar Laziri. It is located on Beauchamp Place in Knightsbridge, in the South West part of London, UK. Marios Georgallides or Marios George for short previously owned a slew of nightclubs including Attica and then shifted his focus to restaurants, which also doubles up like a nightclub. “It’s one of the greatest restaurants in London, redefining the eatery/nightclub boundary” (Light 2009). Predominantly a Japanese restaurant, it has features of a trendiest nightclub as well with a bar and a Disc Jockey (DJ) playing continuous music ...Download file to see next pages Read More
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