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Open Table System in Blackshop Restaurant - Coursework Example

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The paper “Open Table System in Blackshop Restaurant” considers that until recently special human touch gave the restaurant a competitive advantage, but growing business needs to implement computerized reservation system - Open Table - to avoid mistakes due to the human factor…
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Open Table System in Blackshop Restaurant
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Download file to see previous pages The Cerny brother emphasized on the concept of human tough and considers the tremendous success of the restaurant for the same. However, it is seen that extensive work done manually gives rise to mistakes which consequently affects the quality of services and impacts on the revenue too. The project makes an analysis of the present conditions of operations for the restaurant. Based on the above it puts forth reasons why an online reservation system called Open Table must be incorporated. The relative advantages of doing the same are presented in the project. Finally, a suitable operational strategy has been recommended in the project. This includes the market analysis, marketing, and advertising plan, reservation system, and operations for the restaurant. The quality of services and the role of the front office staff have also been highlighted in this regard.
In order to know whether the Open Table system should be incorporated into the organization, it is important to understand the functions of the system and its relevance in the organization. Open Table was established in the year 1998 and operated a website which connected numerous reservation-taking restaurants and customers who dined at the restaurants (Huber, Larmaraud, Li & Williams, 2009, p.1). Open System is a reservation, guest management, and table management software designed for the restaurants. The software and hardware systems of smoothened the process of automation of reservations, table management by replacing the conventional methods of reservations by restaurant hosts and hostesses using pen and paper. The system is used by users for the construction of customer databases which fosters guest recognition and allows targeted e-mail marketing. Moreover, the open system also helps the restaurants to save cost and time, improve their services, attract businesses, and increase revenue in terms of the numbers of diners and also improve efficiencies with tools of table management. The system was primarily aimed at the independent restaurant groups, restaurants, hotels and resorts. The system has been adopted by numerous customers across different nations like Canada, United States, United Kingdom, France, Germany, Japan, and Spain. The main advantage offered by the system is that it allows its users to allow electronic reservations using their website. ...Download file to see next pagesRead More
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