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Marketing Essays

Result for Subject Marketing:
19895 essays
Strategic Marketing in Nike Marketing Assignment
13 pages (3824 words) , Download 6 , Assignment
Free
Nike has mostly focused on premium pricing for the company. The consumer perception regarding the brand has helped them to achieve the desired market effect (Moon, 2014). However, when they will include a value addition in their marketing process, the price of the products and services must be able to support the marketing strategy.
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Atlantic Quench Cranberries Ltd Marketing Essay
14 pages (4936 words) , Download 2 , Essay
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The new advertisements of its premium products will likely boost up their sales and the introduction of the low sugar content products will gain popularity among the extremely health-conscious consumers. Thus, it can be stated that all the marketing strategies and future planning will eventually turn in the company’s favor and will result in its sustainability and growth in the competitive market.
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Brunel Business School and Social Media Marketing Coursework
6 pages (1978 words) , Download 2 , Coursework
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The school knows all these strengths, but it has never been so keen on the full implementation of these benefits. My professional to Brunel Business School is they appoint a person within the organization to monitor the content on social media. Another plan would be to re-explore the information needed by the school and provide the exact target group.
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Operationalizing the Consumer Perception Marketing Essay
1 pages (250 words) , Download 3 , Essay
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ective since it allows managers at all levels to interact with their clients to understand the customers’ needs, interests, perceptions and level of satisfaction with the services provided. In the former case, the management is quite distant from the customers, making it quite
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Porters Diamond Theory Application: The Case of Apple Inc Marketing Case Study
10 pages (2700 words) , Download 20 , Case Study
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The modern technological market is a very diverse and competitive area of business. It tests a company on all fronts including the innovativeness, its structure, and resolves to ensure continued success in its dealings. One exemplary operative in today’s cutthroat field of technology is Apple Company. 
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Analyze opportunity Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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Unlike in the past where fast foods were left for individuals with very busy schedules, who could not drop home for a meal, individuals from all lifestyles are driven towards consumption of fast foods as their major foods due to their convenience. As
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What Is International Marketing for Joes Ice Cream Company Marketing Coursework
4 pages (1402 words) , Download 2 , Coursework
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The author of the paper states that when a company has no boundaries, and it targets overseas countries, then it is engaged in international marketing. International marketing thus involves the firm in making more than one marketing merge decision beyond national boundaries, where it is currently positioned (Doole, & lowe, 2008: 75).
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Social Media and the Digital Trends Chanel Marketing Case Study
1 pages (268 words) , Download 3 , Case Study
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 N°5 is one of the leading brands manufactured and retailed by Chanel. In a media resource, the marketers of the company developed a systematic advert that combines a number of videos and posters to advertise the brand of both female and male perfumes. On Facebook, for example, the marketers have created a number of pages and groups through which the marketers interact.
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Small Movie Theater-Industry Analysis Marketing Research Paper
8 pages (2321 words) , Download 2 , Research Paper
Free
It is quite essential to state that the movie theater industry is predicted to have an overall risk of Medium-Low over 2015. This is due to the favorable movements in the disposable incomes among the people as well as the number of broadband connections. The structural risk is estimated to be medium-low.
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Target Market of Notedesks Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
The author of the paper states that notedesks aim to help improve learning efficiency for their students, remove technological distractions during lectures and encourage class interactivity. The personalized and three seat Notedesks will be targeted towards universities with smaller classrooms.
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Two unique innovation considerations: logistics and healthy OI wk3 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Market niche innovation is the establishment of a new and improved market segments with which the firm can offer products and services for a value,
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Internal Organization Analysis of Cisco Marketing Essay
8 pages (2187 words) , Download 3 , Essay
Free
To identify the root cause of these devastating drops in sales, we will analyze the company internally before and after the bubble, provide the networking industry analysis using the porter five forces framework, and provide a SWOT analysis for Cisco Systems Company. We will proceed with the implementation of the strategy that we believe will help Cisco goes through the economic downturn.
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Marketing Strategies, Tactics, and Techniques Marketing Assignment
2 pages (563 words) , Download 3 , Assignment
Free
Suppose Fisher-Price wants to run a simple experiment to evaluate a proposed Chatte Telephone design. It has two different groups of children on which to run its experiment for one week each. The first group has the old toy telephone, whereas the second group is exposed to the newly designed pull toy with wheels, a noisemaker, and bobbing eyes.
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The Sale of Pre-Packaged Salads Marketing Essay
2 pages (664 words) , Download 3 , Essay
Free
Most will prefer to spend on salads than on fast foods, which are unhealthy. In addition, those who want to obtain their ideal self-image of a slim physique will also make a choice of what to purchase depending on their goals. These will prefer salads due to their nutritional value, and the fact that these are healthy to eat.
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Pay per Click Campaigns Sales for the Lead Generation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The words arrangement is to capture the attention of the insecure in the society, they are user friendly and give confidence to face this condition and show there is hope from Alba Botanica® Natural Hawaiian Skin Care Products.
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Marketing Communication Plan for Divine Chocolate Company Marketing Essay
10 pages (3037 words) , Download 5 , Essay
Free
Divine chocolate is a Fair-trade company that connects Ghana’s cocoa farmers into the global market. As opposed to its competitors, it is the only brand that has its farmers holding 45% of the shares in the company. Divine is still struggling to gain recognition in a highly dominated industry, a major player in this sector includes Cadbury, Nestle, and Master food.
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Customer Relations Management Marketing Essay
4 pages (1221 words) , Download 2 , Essay
Free
The proposed customer relations management system for the company is sales force automation. Before delving into the major components and structure of this customer relations management system, it will be emphasized that this is selected as it makes room for as much involvement of technology-based software and teamwork as possible (Chen and So, 2002).
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Analyzing and Reporting Results Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The Mercedes-Benz had a straightforward strategy for attaining the maximum for the money used up in the Advertising campaign, a plan that
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Product Life Cycle (Response 3) Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
In respect of the case of IPhone 4, life cycles can be viewed from three levels from a managerial perspective (Hunt,2010). The first level is the product category life cycle, represented by the sales of the IPhones
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Social Media and the Prosperity of the Company Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
customers are able to create communities where they hang out and discuss various features offered by products in the market; these discussions are held through social networking sites such as Twitter, Myspace, Facebook, and LinkedIn. On the other hand, companies are able to create pages on these social networking sites.
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Last One Standing Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Elmira produces classic style retro appliances inclusively stoves, refrigerators and microwave ovens, which are valuable to its customers and to whom the company is associated with (partners and shareholders).
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Discuss why brand extensions are an important brand growth strategy Marketing Essay
1 pages (250 words) , Download 4 , Essay
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homogeneous in nature are overwhelming the consumers and brand extensions can be a great way in helping the consumers in making their choices in an easier manner. Brand extensions are fruitful for organizations because these extensions gain quick acceptance from the retailers
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Learnscape simulation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
If the targeted audience are Generation X, Y and Z, then the images should be reflective of that age grouping. Additionally, considering Bright Roads does provide services to the elderly who have
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The Definition and Scope of Marketing Marketing Essay
2 pages (622 words) , Download 4 , Essay
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Marketing defines a set of activities, entities, and procedures that develops and transfers utility objects to different stakeholders. It involves formulation and communication of information that can generate utility to different stakeholders to a subject entity and such stakeholders may be customers, the community, and contractual parties to an institution’s activities.
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We Print Company Analysis Marketing Assignment
7 pages (1912 words) , Download 2 , Assignment
Free
Through this, we will get an opportunity to meet several existing and potential clients and competitors (Kerin 83). In the long run, we will reap several benefits which will increase our chances of exercising our dominance over the new market. First, attending these fairs will grant us an ample opportunity to come across some of our competitors.
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Promotion and Education Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The main message to be relayed to customers will relate to the products unique qualities that enable users to access wifi connections regardless of their geographical locations. Other messages to be relayed include
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Apple Pay in the US Marketing Essay
13 pages (3945 words) , Download 4 , Essay
Free
With technological advancement, consumers are looking for easier and more convenient means of making payments. The mobile phone has evolved into a gadget that supports a number of functions To add to the list, modern smartphones now act as payment devices, thereby eliminating the use of cash and cards every time consumers make purchases.
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Marketing Opportunity Marketing Assignment
5 pages (1343 words) , Download 4 , Assignment
Free
Most of the service provision businesses use paid adverts to reach out to a wider market (Stellema, 2012). This is common among the high end spas and salons. While these paid adverts have proved to be effective, personal contact is more important for a business that wants to retain most of its customers and also engage in viral marketing.
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Effect of Luxury Cars on the UK Market Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The two close competitors that are Mercedes-Benz and Audi are expanding enormously over the last two years. Britain has grown to become a Europe leading market for luxurious cars. The recorded have shown that there are other companies that are doing better in the industry like Jaguar, which may reach a point of dominating the market in future.
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Finish the part of "Market Structure and Competitive Analysis in Nigeria" (2 pages, need references) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In Nigeria, the energy market is benefitting form the gradual reduction in the monetary value of solar photovoltaic modules, which is being triggered by developmental aid on both bilateral and lateral fronts. For many years,
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The Events for the Day Care for Sick Children Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
At present, there is no other Day Care Center that offers services for sick children in the area. This type of service is currently a growing trend in other parts of the country and is quite successful in its operations. The management sees this opportunity to offer this service mainly to families with parents who cannot afford to miss work.
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The Collapse of the Thai Baht Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Finance one was a major company in Thailand, the Thai government suspended the shares of the company and also tried its best to make an acquisition, a small Thai bank was supposed to acquire the much-troubled company but this failed to happen and the shares of the company plummeted further which only made matters worse.
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Pepsi Cola International (PCI) in Ukraine Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The sales of the company have been increasing in Former USSR with the passage of time however there are several logistics and distribution issues and challenges that the company faces. This case analyses the challenges and issues faced by Pepsi Cola International in Ukraine particularly related to distribution, logistics etc.
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Perfume Advertising Adaptation Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The essential of a successful advertisement is when the image of a celebrity matches up with product’s precise image, it is only then the message will be effective. The person who perceives an advertisement often sees a multiple type of good
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Methods of Building Customer Loyalty Marketing Essay
1 pages (478 words) , Download 2 , Essay
Free
“Just in time” is a term used to describe the result of a process of manufacturing that finished its work just at the scheduled time. It reduces set-up time, lessens storage space needed, assumes an extent of input stability cost, and insists on precision. It leads to time wastage in traffic jams, a supplier can depend on one manufacturer.
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Technology Beyond the Mind Marketing Essay
2 pages (691 words) , Download 2 , Essay
Free
The world wants everything processed, consumed, responded to at a relatively fast and immediately accessible pace. When manufacturing companies envisioned producing instant products (instant coffee, instant noodles, no-cook food recipes), innovators and entrepreneurs could not seem to get the most of getting their products and services at the flicker of one’s eye or the click of one’s fingertips.
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Strategic Marketing and Marketing Planning Process Marketing Essay
5 pages (1370 words) , Download 2 , Essay
Free
As times change, the overall concept of marketing changes. While several decades ago the purpose of marketing was to sell, today it is in delivering value to potential clients. Grönroos (2006) states that it involves not only creating, communicating, and delivering value, but also building and supporting customer relationships is beneficial for the company and the stakeholder's manner.
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Fashion Marketing of Luxury Branding Marketing Literature review
6 pages (1827 words) , Download 2 , Literature review
Free
Fashion pushes and reflects social and cultural boundaries. Fashion has turned into a fascination and special industry due to the mix of business, technology, and aesthetics. It is a huge business and engages a large number of people with a variety of skills and talents in order to offer customers a wide range of fashion apparel.
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The Value of the Customer Marketing Article
3 pages (819 words) , Download 2 , Article
Free
A productive relationship between customers and sellers should be able to yield customer loyalty to the business. Where a business has a vibrant marketing department, customers are able to identify and own the business brand. Customers who are treated with respect by marketers make them have positive comments about the business to other customers.
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Coco Chanel - Fashion Merchandising Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
This paper analyzes the fashion marketing of Coco Chanel. Coco’s mother passed on when she was a six year old girl, leaving her and her four siblings under the care of her father. Her father soon gave them to various relatives as life became miserable. Coco Chanel ended up in an orphanage, where she mastered the art of sewing.
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Marketing Research assignment 5 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Particularly, this paper evaluates the concepts of mathematical differences, managerially important differences and statistical significance. Marketing and mathematics work conjointly, for example, companies
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Marketing Planning and Strategy Project 1/2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
, our services are far reaching and our markets have expanded rapidly in the recent years because of our obligation to quality and effectiveness in delivery of service. We seek to be the trusted organization of choice for client support in any concerns involving technology. In
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New Product: Super-Treadmill Marketing Essay
2 pages (684 words) , Download 2 , Essay
Free
The treadmills made before power machines were used in industries in order to harness the power of individuals when working. The current treadmills have conveyor belts, which are powered by an electric motor. The belt provides a platform where the person using it stays while doing. The user of the treadmill has to either walk or run on the platform in correspondence to the speed of the treadmill.
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Search engine marketing Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
extranet and air space communication and have enhanced cost effectiveness, more online bookings, price integrity and easy reach of targeted segments of customers (Kennedy & Hauksson, pg.67). Their major characteristics relate to speed, effectiveness and vast storage. Players
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Building Customer Loyalty Marketing Essay
21 pages (6257 words) , Download 2 , Essay
The immense focus on customer loyalty is principally ascribable to the fact that it indicates prospects of the future generation of revenue, profitability, and business continuity. Also discerned from the literary analysis, the three commitment component model provides a comprehensive framework, upon which an establishment can build its loyalty programs.
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Analysis of Earth Hour's Branding Campaigns Marketing Essay
8 pages (2153 words) , Download 2 , Essay
Free
The appropriateness of any advert is characterized by the essence of the face which indicates the essence of brand differentiation ad consumer’s behaviors. Articulating Earths Hours branding campaigns, we formulate that the advert has great underlining facts on impressive logistic, monetary and creative effort that comes as a result of great advertisement production.
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Fashion marketing Spanish group Inditex Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
This essay analyzes the Spanish group Inditex marketing. The target market of Bershka highly focuses on the group of those young people (men & women) who are curiously motivated and interested towards the new trend of clothing. There is a professional designer team behind the brand, who tries their best to bring out the latest designing clothes.
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Domino as a Fast-Food Restaurant Marketing Essay
6 pages (1734 words) , Download 3 , Essay
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The company should also be increasing its culinary culture so as to increase its customer satisfaction by serving them as per their preferences. In order to increase the real-time efficiency, the company should however be focused on increasing its efficiency and be emphasizing the continuous development in its menu (Henry, 2010).
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Consumer Market and Consumer Buyer Behavior Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The firm began in 1997 with its focus on the design and equipment manufacturing and development of design for devices. The technology adapted advanced products such as PDAs,
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Components of the IMC Plan Marketing Research Paper
4 pages (1271 words) , Download 2 , Research Paper
Free
RPS Group is an international consultancy firm that offers advice on the best practices regarding the production and exploration of natural resources, energy and oil and gas products. The main objective of the campaign was to rid the public of all the misconceptions surrounding waste management by turning the awareness and knowledge of waste management into practical action.
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