StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
Globalization and the New American Economy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Due to globalization, companies and countries benefit by exploiting the knowhow and resources of inbound companies as well as by spreading across to
Preview sample
Market Segmentation Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
oes into the marketing of each product is rather extensive as companies try to figure out who to sell their product to, how much to sell their product for, and how to go about pushing their product into the forefront of the public’s increasingly short attention span. One of
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
The Role of Human Capital in the New Global Economy Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The author states that the economy faces a labour shortage crisis, which fails to meet the desired level of skill requirement of the society and economy on the whole. Thus, it is crucial that nations maintain a certain amount of skill within the economy which meets its output and productivity requirement. 
Preview sample
Sports commercials Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The first advertisement that I believe is very effective in terms of marketing is the MLB’s “I Live For This” campaign. There are two different versions of this ad, but they both capture the interest of the viewer in dissimilar ways. The first ad contains Derek Jeter, who talks about the emotions he feels when he plays baseball in front of his fans
Preview sample
Travel Development and Construction Rail Terminals Marketing Essay
21 pages (6039 words) , Download 2 , Essay
The crux of the problem is the marketing issues that are needed to be resolved before a strategy is developed. These issues are the internal and external environment that may have impacts on the operations of the company.  Understanding these environments will steer the decisions of the company as to its future operations.
Preview sample
Competition and Brand Performance of Fairy Liquid Marketing Assignment
6 pages (1701 words) , Download 3 , Assignment
Free
The concept of brand positioning and the Blue Ocean Strategy was being applied in Fairy’s case when new brand extensions were introduced. Every brand is revamped and repositioned when the need arises. Besides the repositioning, Fairy used the concept of building long-term brand equity through the product’s consistent performance.
Preview sample
Marketing Mix for McDonalds Marketing Essay
2 pages (652 words) , Download 2 , Essay
Free
At Mcdonald's, the price of a product may change from one outlet to another as it is affected by the location of the outlet and also because there are different franchises. A pricing strategy for the low-fat blueberry muffin should be such that it is consistent at every outlet. A sales-oriented pricing strategy could be to give coupons on each purchase.
Preview sample
The Interpretation of Marketing Strategy on the Rise of Wong Lo Kat Marketing Essay
43 pages (11741 words) , Download 2 , Essay
The project firstly introduced relevant literature from research, which provided a theoretical understanding of the development of strategy, the decision making of marketing strategy and the market study. Within this section, details such as the market segmentation, target market selection and the market orientation and others were studied.
Preview sample
Overcoming Smoking Problems among the Youth Marketing Research Paper
7 pages (1930 words) , Download 2 , Research Paper
Free
The data should be enough to raise an alarm for parents and other youth institutions to act against smoking as a maladaptive behavior among the youth. Parents may try their best to prohibit smoking among their children; however, efforts at home may not be enough to guide the youth towards the right path.
Preview sample
Case Study Of the Marathon Petroleum Corporation Marketing Assignment
5 pages (1411 words) , Download 2 , Assignment
Free
The retail price of gasoline increases with an increase in global demand for crude oil. Bulk purchase is one of the major methods to keep the price at the pump the same even though global crude oil production is decreased. Another moratorium on deepwater drilling may cause considerable gas price rises in the United States.
Preview sample
The Importance of Marketing for Business Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This article will explore the subject of the importance of marketing to businesses under the following divisions: helps businesses create value for customers; helps businesses create lasting relationships; relating directly; social CRM; business to business (B2B) relationships; capturing value from customers; customer loyalty and retention; growing share of customer.
Preview sample
How to Achieve Success with Social Media Marketing Essay
9 pages (2297 words) , Download 3 , Essay
Free
It's a given that everybody wants success – businessmen, young adults, students, parents – everybody. However, each individual has his or her own way of measuring this success.  Some may view it as making loads of money, (Watson 2004), while others may perceive success as the fulfillment of their goals and maximizing their potential.
Preview sample
Analysis Of Buying Decision And Consumer Behavior Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
Primarily, assumed risk can be lessened by a search for product reviews prior to the purchase. Moreover, the consumer can transfer from one form of assumed risk to another form that is of less effect on the understanding of purposes if this technique is unsuccessful. Also, the buying transaction can be delayed, hence postponing a risk scenario.
Preview sample
Brook Army Medical Center - Environment Analysis Marketing Essay
4 pages (1110 words) , Download 3 , Essay
Free
Brook Army Medical Center (BAMC) is part of the United States Army Medical Command and is situated at Fort Sam Houston in San Antonio. It contains the Army Burn Center, while at the same time being a University of Texas Health Science Center. Today, the hospital has a 450-bed JACHO accredited facility; and its size can be expanded to 653 beds in times of a catastrophe.
Preview sample
Aunt Jemima as an Example Racial Superiority and Stereotyping Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
One of the ways that companies adopt to promote their products is through advertising. It can be through the print or visual media; it can also happen by developing a brand or a highly recognizable logo for a company’s products. But, in some instances an advertising strategy (subtly or blatantly) racist.
Preview sample
Different Segmentation Bases Marketing Essay
2 pages (835 words) , Download 3 , Essay
Free
To entice our customers into getting involved with our brand we shall offer stock options to successful modifications of the laundry detergents that arose out of consumer participation. We shall also utilize the guilty verdict of Procter & Gamble, Unilever, and Henkel detergent price-fixing to appeal to consumers that they will get the right prices for the right value.
Preview sample
Make a recommendation to Apple Inc Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
These are: systems thinking, personal mastery, mental models, building shared vision and team learning (Senge). Jobs should create an effective learning setup at all levels by applying Senge’s five learning
Preview sample
The Financial Performance of Macey and Daley Marketing Assignment
7 pages (1933 words) , Download 2 , Assignment
Free
Daley’s expenses are under control and its cost of sales seems to be minimized which has allowed much greater profit than Macey’s despite Macey having an upper hand in terms of the dollar value of sales. Daley’s profitability ratios show a much better picture than Macey’s. Daley is also efficiently utilizing the fixed assets it has invested in.
Preview sample
Report on the Case Study of the Red Bull Brand Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper gives information that brand equity is the creation of positive brand attitudes or service (Schroeder et al, 2006). In other words, brand equity involves the creation of attitudes and perceptions that will enable a consumer to identify a product from alternatives offered by competitors.
Preview sample
Ford Motor Company Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
As the report, Ford Motor Company, declares company’s mission statement is reminiscent of a reflection of its core principle, identity, and values. Ford Motor Company operates its business throughout the world and endows with ‘personal mobility’ for the communities. The company is committed to serve the people with enthusiasm.
Preview sample
Marketing Communications - Product Awareness and Attributes Marketing Essay
11 pages (3266 words) , Download 3 , Essay
Free
Integrated marketing communication has been defined by the American Association of Advertising Agencies as “a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines” (Fitzgerald, Arnott 2000, p. 4).
Preview sample
A University Guide for the 21st Century Marketing Essay
14 pages (3822 words) , Download 2 , Essay
Free
While the reputation of the university has been solidified across a number of rankings systems, and while there has been a transformation in the increase of diversity among the overall student population, there are fewer students enrolled. The study asks how best can the Sunday Times University Guide be adapted as providing a framework and background for a Durham University marketing strategy?
Preview sample
Role of Walmart in Its Channel Network Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Walmart’s centralized approach and the number of sales it makes every year gives it the power to act as a leader in its channel. The network that Wal-Mart has built up over the years is the rationale for its powerful channeling. The service strategy at Walmart is satisfying its customers and building long-term relationships with them.
Preview sample
Assignment 2 Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The responses of the questions will be analyzed amongst each other to give a picture of why do the target market consumes energy drinks, from where they make their purchase, what brand personification does Power – O need to carry in order to be
Preview sample
Global Organizations and Nation States Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The paper tells that IMF and World Bank use an extremely effective tool and that is “debt”. Debt allows the lender to get hold of the debtor’s resources, raw materials, infrastructure, and others on the cheapest possible terms. Furthermore, both these institutions attach many preconditions on the receiving nations for borrowing money.
Preview sample
The Process of Market segmentation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The paper has attempted to explain the concept of ‘market segmentation’ in the simplest and easiest way possible. For many marketers, however, the task does not qualify to be as simple. Length surveys and procedures are involved in the process of market segmentation. It is very important that effective segmentation is conducted.
Preview sample
Marketing Strategies for Reaching Teens Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
These attitudes reveal no product or brand loyalty and their perception of not being influenced by others. Therefore, it is not a great idea to market aggressively to teenagers.In addition, Mediamark (2003) also indicated that market challenges influence teenagers’ buying behavior.
Preview sample
The Young and Elder Consumers of SONY in the United Kingdom Marketing Essay
3 pages (891 words) , Download 2 , Essay
Free
The consumer demand for goods and services specifically targeted for the elderly in many countries will continue to rise between the years 2000 to 2040.  Econometric studies forecast a direct effect of a shift of the age structure, together with changes in the level and distribution of spending power, so that there will be an “increased intergenerational heterogeneity in total spending”.
Preview sample
Consumer Behavior Analysis Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
It is therefore recommended that companies today, continue to use traditional research methodologies for ensuring that it gains insight into how the operational environment is influencing consumer behavior. In the meantime, business organizations should subscribe to each of the tools provided for by Radian6
Preview sample
The Impact of the Recession on Consumer Behaviour and on Marketers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
According to the research findings, it can, therefore, be said that value-conscious consumers continue to drive new methodology in distribution, advertising and promotional strategy in multiple industries. Typical psychographics does not work effectively if consumers see price and value as their main selection determinants.
Preview sample
Hersheys BreathSaver Product Overview Marketing Research Paper
4 pages (1089 words) , Download 2 , Research Paper
Free
One of the major developments that the industry has experienced over the last several decades is the expansion of the industry to accommodate innovativeness and creative marketing. Product lines have grown each day with every player creating an impression that has stabilized the industry in various ways, including an ever-increasing definition of the market.
Preview sample
Production Opportunities Marketing Assignment
1 pages (393 words) , Download 3 , Assignment
Free
Since Michelle can only produce one-fourth the number of chickens compared to potatoes, her opportunity cost of producing chickens is 4 potatoes per chicken. Since James can only produce twice the amount of potatoes compared to chickens, his opportunity cost of producing potatoes is 0.5 chickens per potato.
Preview sample
Perceptions that consumers have for the different marketing messages Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The three selective processes discussed in this paper are the selective exposure, selective retention and selective perception process. These processes tend to affect the consumer buying decisions strongly and therefore the marketing messages need to be appropriate for the target market of the organization so that consumers absorb the message in the right way and buy the products.
Preview sample
The Development of a Marketing Plan for the LED Firefly Lamp Marketing Case Study
12 pages (3718 words) , Download 3 , Case Study
Free
The technological environment for producing the product is again in favour of the product. It uses solar-powered cells for being operated, which requires a high tech use of technology. For reuse of the battery, the battery needs to be charged, which may require adapters, which is another form of technology being applied.
Preview sample
Brands Cannot be Expected to Last Forever Marketing Essay
2 pages (500 words) , Download 32 , Essay
Free
The brand is a concept that creates a distinct image for a company by which one makes out the company’s product from that of others in the market. Market experiences show that highly reputed brands have the potential to dominate the market. However, as it is said, “brands cannot be expected to last forever even though they have been largely accepted in the market”.
Preview sample
A New Campaign for the Grape Growers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
For the purpose of the advertisement, the theme will be on a kind of eye-catching image. A cartoon image of a bundle of grapes, wearing a pair of glasses, a lab coat and a stethoscope (Effectively portraying an image of a doctor grape), with a large line of text that says “Ask me about how I can save your life.” Followed by a website link.
Preview sample
The Formation and Evolution of Sony Ericsson Alliance Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
This paper highlights that Sony Ericsson Mobile Communication (SEMC), a Joint venture with equal interest by Sony and Ericsson was formed under the name and style in 2001 merging their mobile phone business worldwide. The new company was launched on October 1, 2001, after the approval of boards of both the companies. 
Preview sample
Team Discussion Marketing Essay
1 pages (400 words) , Download 2 , Essay
Free
Week three was a very challenging week for me. I learned a lot during the week in the classroom discussion. In class, we talked about the different factors that affect the product development process. It is important for companies to perform good market research prior to introducing any product into the marketplace.
Preview sample
Market Structure of Software Business Marketing Case Study
9 pages (2416 words) , Download 4 , Case Study
Free
The criterion has got to be met: Market dominance, lack of close substitutes and barriers to entry. Clearly, Microsoft is the dominant firm in the operating systems industry. In spite of the fact the way Microsoft achieved its supremacy, the users decisively prefer to use Windows above the rest of the operating systems which is why the industry truly shaped a Monopoly.
Preview sample
The Four Service Marketing Myths Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
Economic exchange is what keeps an economy running, therefore the marketing activities play an important role and authors are working on these concepts with high interest. The main interest for making the tasks normative is that goods production should be made more service-like instead of focusing on service production to be more like goods.
Preview sample
The Networker Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The essay considers the success of the company to be due to the networking skills of Saad Mohensi, who is described as having contacted several influential people in the course of one interview to ensure that he got the facts straight. This ability to immediately retrieve information from such people as the Vice-President of Afghanistan.
Preview sample
Cold War Fifties & Advertisements Marketing Essay
9 pages (2288 words) , Download 3 , Essay
Free
The above points indicate that the 1950s Cold War advertisements served to fuel the tension between the US and communism and the USSR.  The more that people watched these ads, the more they supported the Cold War, and the more that they developed negative feelings for communism and the USSR.  Some images may range from the most subtle to the most blatant, but they still serve the purpose of the US propaganda against communism and the Cold War.
Preview sample
Marketing exam model answer Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
In the contemporary environment of competitive global business, marketing has evolved to encompass various inter-related issues and factors that impact customers’ changing preferences. The products therefore have become secondary to the requirements of customers.
Preview sample
How Venture Capitalists Evaluate Potential Venture Opportunities Marketing Essay
1 pages (325 words) , Download 12 , Essay
Free
In general, venture capitalists are mostly focused on the tactical aspects of the company with which they want to invest. They examine the potential revenue stream of the product versus the strategy to achieve the market share. The venture capitalists analyze the tactical aspects of the market and team.
Preview sample
Marketing AMA Code of Ethics Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author points out the positive and negative effects of non-compliance with AMA code of Ethics to the company as well as to the society. It is considered to be an ethical issue because the issue involves one party benefiting at the expense of another, the customers. Consumers nowadays are more intelligent than how one thinks them to be.
Preview sample
Online Shopping versus Shopping In-store Marketing Essay
1 pages (382 words) , Download 48 , Essay
Free
According to the research findings, it can, therefore, be said that in the case of online shopping, customers can spend more time shopping compared to that of shopping in a retail outlet. Shopping online is the least tiresome. Therefore, there is enough and more time for customers to make the best product choice.  
Preview sample
Marketing Plan of Grace Kennedy Company Limited Marketing Term Paper
8 pages (2000 words) , Download 5 , Term Paper
Free
Grace Kennedy manufactures consumer products such as tin mackerels, sausages, sardines, cooking oil, tin beans, tin vegetables, corn meal, and flour as well as other necessary products the public needs. With staff of over four hundred persons, the company’s management team works to ensure that production is of the best quality.
Preview sample
Business-to-Business Marketing Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
As the paper outlines, communication has always been one of the most significant and fundamental strategic areas of an organization's success. A company may have the best or most innovative services and products, but if it’s internal and external communications are not strong, then the demand for the products or services raises a flag of concern (Moore, 2011).
Preview sample
Social Marketing Campaign for Youth Gangs Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
The report starts with a literature review exploring the nature and extent of young gang problem in the U.S. It is followed by the review of the barriers to attitude and behavioural changes among the teenage gang members or the youth. It also determines the target market. Finally, it proposes the social marketing campaign.
Preview sample
Restrictions on American Imports of Japanese Autos Marketing Essay
2 pages (527 words) , Download 3 , Essay
Free
Japan's industry increased competition has led to government injunctions such as implementing tariffs and quotas on foreign automobiles as well as playing a role in the failure and subsequent bailout of General Motors. The lack of protection against Japanese automakers likely had very little to do with the financial collapse because imposing tariffs would have had as much downside economically.
Preview sample
    13801 - 13850 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us