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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Management Step through for Mega Bastard Corporation Marketing Essay
8 pages (2216 words) , Download 2 , Essay
Free
The marketing environment consists of those external factors to a firm that impacts the ability of the firm to undertake marketing activities. These are external circumstances, conditions, and realities that firms must face up to, and must take as givens, in crafting marketing strategies, and in coming up with viable product and business ideas.
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SWOT RESEARCH AND ANALYSIS Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
The other forte is the number of qualified staff. California State University San Marcos boasts of a highly qualified staff capable of handling the new program and propelling
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Benefits of Integrating Marketing Communication Marketing Essay
12 pages (3113 words) , Download 5 , Essay
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Companies are also faced with barriers related to restricted creativity. Teams that are involved in coming up with an integrated marketing campaign face the challenge of making sure that the campaign fits with the goals of the campaign. This means that they need to be created, but their idea should be related to the goals of the campaign.
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Services marketing: Concepts, Strategies and Cases Marketing Research Paper
9 pages (2389 words) , Download 5 , Research Paper
Free
Abu Dhabi Commercial Bank is a part of the wide banking industry. It was founded in 1985. This commercial bank is a public shareholding with limited liability. Abu Dhabi Investment Authority holds approximately 65% of the total shares of this bank. The remaining percentage of shares is held by other individuals.
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Marketing Ethics Issues Marketing Essay
10 pages (2678 words) , Download 2 , Essay
Free
Moreover, it helps to educate the public about the products and services that are in the market; hence, increasing sales. Therefore, advertising provides consumers with information so that they can make informed decisions. Therefore, marketing managers have the responsibility of ensuring that they reduce advertisements that encourage underage drinking (Mohan, 2009, pg 27).
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Logistics and distribution Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This is followed by transportation from the processing factories to the processor/manufacturer. Finally transportation to supermarkets and retails. Milk transportation requires refrigerators which may not be a reality
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Service Marketing Questions Marketing Assignment
5 pages (1468 words) , Download 2 , Assignment
Free
Ethical misconduct comes about as a major problem within the service firms because there is no element of keeping a check on the dealings of consumers with the service stewards and sales clerks. Usually, small favors are done here and there which go unchecked and hence leave a bad taste in the mouth as far as the entire service sector is concerned.
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Customer Satisfaction in Ritz Marketing Research Paper
7 pages (2134 words) , Download 2 , Research Paper
Free
The concept of customer satisfaction has evolved over the years. Various organizations are attempting to reach the zero defects standard and subsequently increased the amount of investment is made to capture, count and eliminate defects. Dr. Deming, the father of the quality movement, has opined that ‘quality’ is defined by the consumers.
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Internationalisation in Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Internationalization simply means going aboard. Technology has made it possible today for firms to go international today easily. Globalization has allowed companies to extend their operations to the foreign markets. Many firms now in search of profitable returns continue to move abroad.
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Ernst and Young - Marketing for financial services Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Ernst and Young through its 35,000 financial advisors located on a worldwide basis provide a host of financial services to its diversified client base. (Ernst and Young named top consulting organization for financial services, 2010).
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General Motors and Saturn Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
A market segment that GM should focus on is in building green cars. There is a huge demand for hybrid and electric car models in the United States. Saturn should invest more money in research and development to introduce a fully electric car. The electric car should be capable of reaching more than 100 miles per battery charge.
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Hersheys BreathSaver Product Overview Marketing Research Paper
4 pages (1089 words) , Download 2 , Research Paper
Free
One of the major developments that the industry has experienced over the last several decades is the expansion of the industry to accommodate innovativeness and creative marketing. Product lines have grown each day with every player creating an impression that has stabilized the industry in various ways, including an ever-increasing definition of the market.
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Marketing Mix for McDonalds Marketing Essay
2 pages (652 words) , Download 2 , Essay
Free
At Mcdonald's, the price of a product may change from one outlet to another as it is affected by the location of the outlet and also because there are different franchises. A pricing strategy for the low-fat blueberry muffin should be such that it is consistent at every outlet. A sales-oriented pricing strategy could be to give coupons on each purchase.
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Reflexion Research Report Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
There are various types of research methods and these are used extensively by researchers to formulate interpretations of various data sets.
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Nintendo Reviving a Company Transforming a Market Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Nintendo considers hardcore gamers and teenage gamers. Nintendo spends a lot of time in hardcore gamers and earns plenty from the hardcore gamers. Nintendo focuses more on games that are enjoyable to play instead of
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Marketing Plan III Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Age-wise, target customers will certainly be the adults at age 40 and above. The distinctive characteristic of this class and age of people is that they are always ready to make necessary changes in their life patterns as per the needs
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Develop a Services Marketing Plan of Fitness First Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
Free
According to the paper starting from situation analysis in which internal and external environments are analyzed this paper look into the current marketing, pricing and physical evidence strategies of the company and after identifying the gaps suggest a new marketing plan which is well justified by giving proper explanation for the suggested amendments in each of the element of the marketing mix.
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The marketing communications plan for ultime HP TV Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The plan focuses on the launch year for a new in-home entrainment system released by the company, which is known as the Hewlett-Packard TV pad.
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Marketing management fresh and fresh Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
With intense competition in every industry, simply making customers aware of the products and services of the organization is a strategy that will result in an organization lost in the fog.
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Principles of Marketing Communications Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Marketing communication can be understood as a critical subset of the overall marketing concept idealized and implemented by organizations across industries. Marketing communications helps in identifying and establishing the relationship of an organisation with its consumers as well as other stakeholders.
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Marketing of Lifestyle Electronics Marketing Essay
5 pages (1347 words) , Download 4 , Essay
Free
The name of the start-up company is Lifestyle Electronics. It is a retail company selling everyday and lifestyle electronic products. The products will come from big and respectable brands known across the globe. The major products can be categorized as follows: Consumer electronics- It will include products such as televisions, washing machines, personal computers, digital cameras, air conditioners, refrigerators.
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Marketing communication (REPORT) Marketing Essay
3 pages (750 words) , Download 3 , Essay
The ‘just do it’ tagline has been very inspiring to the subsequent sports generations that have traversed the sporting arenas. By adding the term possibilities in the tagline, Nike + wants to pull everyone out of their comfort zone and
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Ralph Lauren Rugby 's Fail Reasons and Re-Launch Marketing Strategy Marketing Essay
12 pages (3390 words) , Download 2 , Essay
Free
Rugby being a part of the parent company Ralph Lauren provides trendy and preppy clothes for youngsters including both men and women. Rugby is a part of Ralph Lauren has a lot of advantages over its competitors and allows Rugby to push its brand in the brand successfully creating a good brand image in the mind of the target customers.
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Branding Strategy- Nike Inc.U.K Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
The fundamental marketing activity of an organization is to convey a positive and optimistic brand image in the minds of its consumers. Currently, there is an insane proliferation of brands in the marketplace which has created a “do or die” situation for the marketers and brand managers all around the world.
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Marketing Management Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
According to the author of the text, sStrategic planning, today often requires collaboration with other firms while carefully observing other competitors. It is also stressed that in order to achieve competitive advantage in the market share an organization must therefore first build a strong relationship within itself.
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Approach to Marketing vs Value Approach Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
All the best techniques are used in this case to convince the customers about the goodness of the products. The place manufacturer is used as a task to deliverthe products
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Amazon Prime - Repositioning Strategy Marketing Essay
1 pages (338 words) , Download 4 , Essay
Free
Amazon Prime is a membership service related to the Amazon online store. The unique feature of the service is that it offers free two-day shipping on items purchased in online shopping stores along with access to Amazon Prime’s video service. Currently, the price of the service is $99 on an annual basis (Kline, 2014). 
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Residential Fieldtrips: Adding Value to Marketing Education and Student Experience Marketing Book Report/Review
14 pages (3899 words) , Download 2 , Book Report/Review
Free
Various interventions have been developed and introduced in the curriculum. Above all, employers are looking at individuals that not only have good grades but also have the capacity to perform a given task confronted with the challenge. They advocate for individuals that are creative, problem-solvers, hardworking, and diligent.
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Wholesale Medical Marijuana Distribution Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The Wholesale Medical Marijuana Distribution farm is a farm that is dedicated towards the production of medical marijuana on a large scale. The farm partners with the major health institutions in the production of marijuana for the therapeutic
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Social progress Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Social progress index describes the measure of the situation in which a society has strategies of improving the lives of citizens through
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Starbucks Coffee Marketing Plan Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
This essay will look at the marketing plan for Starbucks Coffee Company. Starbucks is a leading coffee maker and seller located in the US. Its core aim is to manufacture and sell coffee products. This firm has several outlets in the US and other countries. The company provides products as opposed to services, its marketing strategy is service oriented.
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Marketing Research Gilligans Backpacker Hotel Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
In a nutshell the processes used in market segmentation are explained. The next section describes the positioning of the services and products of the company. The options that can be considered in positioning and targeting as well as the benefits are explained.
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Operations Management at Disneyland Paris Resort Marketing Essay
6 pages (1822 words) , Download 2 , Essay
Free
Disneyland is one of the most recognized amusement parks in the world. The theme park was founded in the year 1923 by Walt Disney. The Walt Disney Company aimed at producing unparalleled entertainment experiences for people based on its fun-filled environment, joy rides, creative studio entertainment, and quality restaurants. 
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Launching a Cigarette Product Called F&H Cigarette Marketing Essay
6 pages (1758 words) , Download 2 , Essay
Free
The techniques that are employed in marketing include choosing market segmentation and targeting a market through analysis of the market, in addition to understanding the behavior of consumers. Marketing activities like promoting a product in marketing are different from production or manufacturing, which involves producing a product that is intended to serve a particular target market.
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Strategic Management Accounting for Shareholder Value Maximisation Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Shareholder value maximisation has been a revolutionary notion shifting the focus of management efforts towards shareholders’ interests and investor protection. Management acts as the agent of shareholders who are the real owners of a company and therefore are expected to work in the best interest of shareholders.
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The Power Of Advertisement Marketing Essay
2 pages (500 words) , Download 7 , Essay
Free
Leave aside cosmetics and apparel commercials, but even the commercials for baby products have shapely and beautiful mothers. This is because we like to see bodies that are in shape and bodies that can somehow arouse us. So nudity might not be used by the advertisers but they definitely use sex indirectly to touch our most basic drive.
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IPhone Product Sales Plan Marketing Research Paper
19 pages (4750 words) , Download 3 , Research Paper
Free
The product iPhone can be considered as one of the leaders in the mobile technology market due to the fact that the particular technology was able to set not only a trend but it had changed the manner by which the market and the consumers behave on the basis of establishing a choice of purchase.
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Analyzing Hertz Global Holdings Performance Marketing Research Paper
15 pages (4166 words) , Download 2 , Research Paper
Free
This was a drastic reduction from the nine companies that were operating in the United States several years before, and points to the unique strategies that were implemented by each of the now dominant partners, and their ability to maximize revenues while providing excellent services and satisfaction to their customers at the same time.
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IMC factors influencing for foreign decision making towards Thailand: Phuket Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
Because of this, the Thai government should consider marketing communication plans for influencing tourists on whether or not to travel to Thailand. As such, Thai tourist centers should consider Integrated Marketing Communication (IMC) as a means to help form
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Generational Marketing and Social Media Marketing Case Study
5 pages (1283 words) , Download 3 , Case Study
Free
Some of the social media types include: Audio music sharing Blogs Online gaming Photo sharing Podcasts Social networking Social news sites Video sharing Virtual worlds, and Wikis Dell is a company that manufactures computers- Dell computers. The target audience for Dell computers is the institutions because they require computers for both learning purposes and institutional operations.
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Solutions for Stay at home fathers and mothers from a marketing perspective Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
For this end, most of them end up compromising to stay at home whiles the other partner who may be gainfully employed continue in the labor front as the bread winner of the family. But because
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The Public Concern on GM Crops Food Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
GM crops food is first produced within the framework of the biotechnology industry to offer improved agricultural technologies to the industry’s basic customers, who are the farmers and citizens in the industrial world. They are possibly beneficial to developing-world citizens and the biotech industry, who are the producers.
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Brand Extension Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
The author states that distribution will be dependent on outside firms because of the high costs involved in establishing own distribution centres. Al-Mara Crème and Soap will virtually be everywhere including supermarkets, discount pharmacies, and high-status retailers within the vicinity of Lavington Green Village.
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SWOT Analysis of Trader Joes Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
Low prices, excellent brand value, new products and services, an excellent supply chain, and a huge loyal customer base are some of the strengths of Trader Joes. Being one of the largest grocery chains not only in America but also in the whole world, Trader Joes enjoys huge popularity among consumers in America.
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Background History of Facebook and the Expected Future Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Facebook is one of the modern organizations that offer social networking services to millions of clients across the world. When Mark Zuckerberg, aided by Andrew McCollum and Eduardo Saverin launched Facebook in February 2004, it was a mere idea that was purposely meant to enhance social relationships within Harvard University.
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Social Networking Marketing Coursework
4 pages (1211 words) , Download 2 , Coursework
Free
One of the major strengths of Facebook, compared to other social networking sites, has been its continued development of new and unique features and applications that enhance user experience. Since its establishment in 2004, Facebook has added several features and applications based on the prevailing trends and user preferences.
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How two major supermarkets in the Australian market carry out their business Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
This research is distinct from others in that it tries further openly to recognize the features that establish the association between store picture and the feelings towards that store. The research acknowledges that whereas several different types of research have been carried out on store picture and its effect on store loyalty and if picture straight away affects contentment.
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Introducing Five Guys Burgers to Kuwait Marketing Assignment
11 pages (3591 words) , Download 4 , Assignment
Free
Rising disposable incomes as a result of high public sector wages, lack of competitive presence in the Free Trade Zone, and social aspects of ostentatious consumption are advantageous for building a brand in this country. The company seeks out franchising and joint venture opportunities as a means of market entry.
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Launching a new product for P&G in Nigeria Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
P&G organisation has adopted and implemented three different market segmentation strategies such as demographic, psychographic and behavioural segmentation. It is always important for a shampoo manufacturing and distributing organisation to determine a target market according to income, gender and age group of target customers.
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International marketing assignment Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Studies have revealed that the country is among the 20 biggest economies in the globe and has also been ranked at position 22 out of 185 due to ease of doing business in the country and boasts of having the largest Arab economy (Shoult 3). The political risks include changes
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