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Marketing Essays

Result for Subject Marketing:
19702 essays
Rolls-Royce Aviation and the Development of TotalCare Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
As the discussion highlights the life cycle of the products delivered by Rolls-Royce and competition is not enduring in such a mature market. Competition realised the need for innovation as well, however Rolls-Royce was delivered a new opportunity to be a compliant engine supplier to American Airlines.
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Technical Communication and Ethics Marketing Essay
1 pages (303 words) , Download 2 , Essay
Free
The company has also placed a parental figure in the background of the drawing and included instructions with the drill telling the owner to keep the product away from children. In terms of what must be changed to avoid implied warranty liability, the company breaches its claim by breaking the implied warranty.
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Marketing Strategies Suggestions for a New Delicatessen Marketing Coursework
7 pages (2357 words) , Download 2 , Coursework
Free
The word “delicatessen” is of German origin and means “a delicacy or delicacies”. A village with a community of 8000 to 9000 people would definitely serve as a stepping stone to a more concerted effort at marketing deli products on a larger scale (Mintel, 1995). However, any marketing effort must take care to study the population statistics or demographics.
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Market Brief for Sagatiba Plc Marketing Case Study
7 pages (2049 words) , Download 5 , Case Study
Free
Cachaça has evolved alongside the country’s intellectual, political, and artistic movements since it first appeared at the beginning of the Sixteenth Century’ (Sagatiba.com). It is extremely necessary to mention, that in 2000, it was taken over by South American Company B4 which is owned by Marcos de Moraes. 
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Consumer Behavior - Buying, Having, Being Marketing Essay
8 pages (2361 words) , Download 5 , Essay
Free
Marketing strategies for Sunny Nissan requires an in-depth understanding of the motivating factors and how motivation works to influence the purchase decision. The attitudes of consumers also play a pivotal role in the auto industry in influencing their purchases. For the marketing strategies of Sunny, motivation, an attitude has been focused upon. 
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Marketing Methods in ALDI Company Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
 Aldi is an Australian retailer of food, drinks, and grocery that started its operations in January 2001 and is currently operating over 200 stores all over major Australian cities. According to its website, the company is also the recipient of the 2009 Australian Retailer of the Year due to its remarkable growth and development.
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German Car Makers Marketing Essay
5 pages (1313 words) , Download 2 , Essay
Free
Key factors and trends in this environment can be identified by using Porter’s five forces model. Here, the world car market is divided into cheap and cheerful markets and premium markets depending on the nature of the demand of the customers. So buyer's bargaining power is the key. Chrysler’s sales are not rising because today buyers have different options, each of which is equally good.
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Complex Media Semiotics Marketing Essay
5 pages (1413 words) , Download 3 , Essay
Free
Saussure, a famous linguist, is one of the early developers of semiotics. Roland Barthes, Greimas, Julia Kristeva, Jakobson are important in modern semiotics. In its course of development, semiotics had close ties with linguistics, structuralism, and social psychology. Structuralism looks at language as a set of signs.
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An Assessment of the Auto Industry of Europe: Prospects for Growth and Development Marketing Essay
23 pages (5750 words) , Download 2 , Essay
The study tells that like many other industries, the European auto industry also faces some threats. These threats can be avoided if the car industry uses new technology, innovative ideas and skilled labour to produce the best they can. Bringing the driving experience to a customer can help as market consumers nowadays do not just the product itself but the entire experience associated with using it.
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Has the Definition of Marketing Changed Marketing Essay
2 pages (617 words) , Download 2 , Essay
Free
The author states that marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints- technical (economic) and ethical (social)- create the transactions or flows which resolve market separations and result in exchange and consumption.
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Starwood Group of Hotels and Resorts Marketing Plan Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
Starwood group of hotels is one of the biggest groups of hotels and resorts. It was incorporated in 1980, and two of their largest brands Sheraton and Westin Hotel and resorts have been serving the market for over 60 years. The group operations are divided into two main segments: hotel and vacation ownership and residential operations.
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Innovation in a market economy Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that some people will make entirely new products or services where as some others try to incorporate new ideas and features to the existing ones. In any case, the human generation is indebted to innovation process and the innovators for contributing such wonderful products and services to the human world.  
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Service Marketing, Objectives, Strategies and Planning Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Marketing objectives are no more a trivial subject for business entrepreneurs and advertising companies. Before launching a new product every company would design new promotional strategies to persuade their targeted consumers to buy their product. The major portion of their budget is being spent for the same purpose. 
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A Market Systems Peculiarities Marketing Essay
1 pages (303 words) , Download 2 , Essay
Free
The three basic market systems are Perfect Competition, Monopoly, and Oligopoly. Perfect Competition is a market system defined by a number of buyers and sellers, similar type of products, and a low cost of production. In Perfect Competition, the role of an economist is to identify the barriers that may hamper the free play of demand and supply. 
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Strategic Management and Marketing: Morrisons Supermarket Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Using the PEST diagram for analysis, Morrison’s operates in a market environment where commerce is actively promoted by governmental leadership. The UK is a market-driven society and the role of business is to enhance general society and is often supported by legislation which favors the role of business and commercial trade relationships.
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The Benefits and Drawbacks of the Focus Groups and Surveys Marketing Term Paper
7 pages (1750 words) , Download 5 , Term Paper
Free
 A good marketer is one who uses the insights from others to help improve and interpret the past performance and improve future performance. Cultural studies and communicational studies is a subject with a high need for research and studies, and the secret of any successful study in this field is the type of research method being used. 
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Brand Creation and Advertising Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Segmentation of the market as per the demographic compulsions is yet another factor that contributes towards more dominant market position vis-à-vis common needs and concept that reaches across the race, culture, color and nationality. Advertisements are the most prolific example of segmented marketing where the contents of advertisements are decided by the target group.
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Service Marketing Questions Marketing Assignment
5 pages (1468 words) , Download 2 , Assignment
Free
Ethical misconduct comes about as a major problem within the service firms because there is no element of keeping a check on the dealings of consumers with the service stewards and sales clerks. Usually, small favors are done here and there which go unchecked and hence leave a bad taste in the mouth as far as the entire service sector is concerned.
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US Harley Davidson Motorcycles Advertising in Japanese Market Marketing Case Study
6 pages (1932 words) , Download 2 , Case Study
Free
In the process of analyzing, one or more local publications in Japan will be gathered to allow the researcher to differentiate it with the typical Harley Davidson motorcycle advertisements. After going through the history of Harley Davidson motorcycles in the US, the researcher aims to relate the product with the Japanese market.
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Red Bull GmBH Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Given a macro view of the present market condition and the present market status of the Austrian company, it is more likely that the company is going to succeed with its new launch. In the beginning, health organizations were quite suspicious that the company might be selling products that could be in case drugs.
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The Considerations of Pricing Strategies in Multiple Industries Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The author states that consumer behavior and their willingness to pay for a particular product or brand name at a certain price impacts the pricing activities of a business, as well as the regulatory and legal environment, and can also be influenced by competitor pricing as part of strategic business rivalry in similar product markets.
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The Detailed Advertisement Marketing Essay
2 pages (663 words) , Download 2 , Essay
Free
The author states that the advertisement is for an international MBA study program conducted across the three world capitals of Dubai, Singapore, and Sydney or Toronto to provide the experience of the business environment and cultural patterns in these three cities, thereby being initiated into the global business environment.
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Free Art Market Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The downside to a free art market is a lack of a safety net, or comfort zone, for the artist. Although the artist in a free market is free to choose their own subject matter, they are also not protected from external changes in the market environment and forces of competition, as they would be under a patronage based system.
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Huffman Trucking - Tools For Business Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to the report The goal is to get the merchandise delivered on or before the schedule. And to see that the objective is met, one tool that can be used to evaluate, monitor and at the same time improve the quality and raise productivity of the business. The Global Positioning System can be used as a tool.
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Consumer Culture Positioning, High-Tech and High-Touch Product Positioning Marketing Assignment
7 pages (1758 words) , Download 2 , Assignment
Free
Generally, culture is a dynamic and ever-evolving concept that consists of a vast body of rituals, norms and traditions that are based on mutually accepted and widely shared perceptions among members of society. Culture, in a sense, identifies a society and gives it a distinct flavour and personality.
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The Advantages of Sponsorship for Businesses Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
The major benefit of sponsorship is the reinforcement of the image of the sponsoring brand. As the company sponsors an entity such as another company, an individual or an event, the company is linked and associated with the attributes of the sponsored entity. If the associations are in line with the company's brand image, the greater the reinforcement of the brand image.
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Place Branding Marketing Research Proposal
12 pages (3000 words) , Download 2 , Research Proposal
Free
Branding has for long been one of the most important tools for multinational corporations, who use it to drive forward their strategies with an aim to create a distinguishing impact for their customers. In a fiercely competitive market environment driven by the power of the consumer, branding is an important asset for any business entity.
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Independent Study Project Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
According to the report branding has become a buzz word of any industry in today’s world. The pronounced effect of branding and rebranding can be felt in service industries. This is mainly due to the nature of business that is done in this sector; the company needs to be in the minds of the customer. Branding has been the cynosure of the industry.
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Influence of Reference Groups on Purchasing Behavior Marketing Case Study
7 pages (2013 words) , Download 2 , Case Study
Free
Reference groups can influence the consumers in many ways like informational influence, motivational influence, utilitarian influence, and value-expressive influence. Family influence on purchasing can be of different types like husband dominated, wife dominated and children dominated. Peers and society can influence consumers in making purchasing decisions in many ways.
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Fair Trade vs Free Trade Analysis Marketing Report
7 pages (1993 words) , Download 2 , Report
Free
It’s organized in such a way that the current movement seeks to ensure economic and social justice to developing nations through higher (or rather fair) prices to producers, while at the same time, ensuring that the environment is sustained and not destroyed. The movement advocates various basic requirements to create awareness of the products.
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Integrated Advertising Promotion and Marketing Communications Marketing Case Study
8 pages (2483 words) , Download 2 , Case Study
Free
The cues relate to reciprocation, consistency, social proof, liking, authority, and scarcity. These six cues automatically lead a person to the peripheral route. By character, ELM is a scientific theory that portrays people as reactors to a motivation. It provides a platform for making a desired reaction or assists. 
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International Luxury Fragrance and Toiletry Brand Pink Company Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
The target market for Pink (The brand) ranges from older women to teenage girls. The affluent market in the USA, Japan, China, Europe, the Middle East, and India is our target. An overwhelming boom in female employment market also boosted the fragrance industry and it is more likely to be accessible by every age group. 
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Market Position of Riverview Regional Medical Center Marketing Case Study
8 pages (2097 words) , Download 5 , Case Study
Free
In 1991 RRMC was sold to Health Management Associates (HMA), a national health administration company that owns and operates in excess of 50 similar facilities located around the country. Since they were founded in 1977, HMA has experienced steady growth by focusing on a core group of hospitals located in rural communities in the Southeast and Southwest with 30,000 to 400,000 in population.
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W.C. Russell Moccasin Company Marketing Article
3 pages (750 words) , Download 2 , Article
From this paper it is clear that the company runs ads in high-end hunting magazines and relies mainly on word-of-mouth. However, it will be sending monthly email newsletters to a list of 8,000 people owning a pair of its boots. The firm traces beginnings to founder Will Russell when he began selling hand-sewn boots in 1898.
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Exploration of The Cultural Challenges that French Companies Face in Attempts to Penetrate the Italian Market Marketing Essay
84 pages (21000 words) , Download 2 , Essay
The paper will analyzes the disparities and similarities between Italian and French culture and explore the challenges and merits that these present to marketers seeking to introduce French products into Italian markets. It analyzes a French firm that is making a breakthrough into the Italian market and analyzes the approaches that the company has employed.
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Which Markets AIBO Can Look for as Alternatives to US and Japan Markets Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The new features and benefits in AIBO needed for US markets can be determined by some of the industry observations and practices. The Sony CEO’s initial reaction “What can AIBO do?” on AIBO, as noted by Prof. Youngme Moon (2001) in his case study, very aptly indicates that “utility” of this product is of prime importance to customers.
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Market Net as a New Approach to Providing Marketing Students with a Place to Find All the Marketing Knowledge Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
A through analyzes of the various marketing websites has been made here to gain an understanding of the various benefits that the users might gain from the other websites as well. This survey has been designed to identify the personalities and the opinions of the users and to use this as a mode of improving the website.
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A Conceptual Framework of Alliance Failure Marketing Essay
2 pages (596 words) , Download 4 , Essay
Free
Notably, the only way that one can succeed is by taking advantage of the global operational differences, opportunities, and similarities to come up with competitive means of marketing products to meet global objectives. The main aim of global marketing is, therefore, to be in control of the market through comprehensive skills only acquired. 
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The Applicability of the Elaboration Likelihood Model to Understanding Consumer Behaviour Marketing Coursework
8 pages (2325 words) , Download 2 , Coursework
Free
Advertising is a vast and complicated field as it brings about varied outcomes for prospective customers. Consumers assimilate and interpret the messages at various levels of their consciousness – for example, ads may lead to generating interest or liking for a product or the advertising message may bring about a change in behavior and lead to the actual purchase.
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E-Marketing Strategy-Business Issues Marketing Case Study
12 pages (3342 words) , Download 3 , Case Study
Free
The author of the paper under analyses accentuates that the customer has to physically be present and give up on other activities to shop. On the other hand, others are beginning to realize that the customer is rushed for time and offer their wares on the online shop thus reducing the visiting time for them.
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Analysis Of Asos Online Marketing Strategies Marketing Essay
9 pages (2570 words) , Download 5 , Essay
Free
It is very important for online fashion retailers to provide their customers with detailed information about their products. Crucial marketing goals are the promotion of their own brand and surely invading new markets. ASOS holds one of the first places among the UK fashion e-tailers in its online marketing effectiveness. ASOS sells not just clothes but style, helping people embody the images they want to copy or allowing people to buy clothes.
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Customer Relationship Marketing: ESSENTIAL PHONES Marketing Case Study
8 pages (2244 words) , Download 2 , Case Study
Free
Last but not least ESSENTIAL PHONES, in order to improve or to foster better relationships with their customers, do different and unique thongs in order to motivate them. Everything which they do for their customers always helps in improving their personal or business life. This is one of the biggest reasons behind the success of ESSENTIAL PHONES. 
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Marketing Management Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Planning is a central task of marketing and always starts with the gathering of information and a business’s success depends on many factors (Cant et al 2000). For instance, the size of the market segments, preferences of consumers, actions of competitors and distributors all interact to produce the results of a given marketing plan.
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Weird Products Slimming Pills Marketing Term Paper
11 pages (3070 words) , Download 2 , Term Paper
Free
A clear section that deals with the various controls for the evaluation of the marketing plan have also been included. Clear analyses of the competitors and the factors that affect the introduction of the company have also been included. The internal factors like the strengths, weaknesses of the company have also been included within this report.
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Marketing Plan for AUP Coffee Marketing Case Study
9 pages (2275 words) , Download 2 , Case Study
Free
Promotional people can answer questions about the product, as well as convince the people to buy it, using wit and flowery words.  Billboards can only do so much with its colours, design, and catchy tag lines.  It is, however, more beneficial for the product to have it advertised by a medium with a brain.
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A Strategy for Competing against Apple Inc Marketing Case Study
8 pages (2421 words) , Download 2 , Case Study
Free
The quest for delivering far more to the consumers at lower prices with greater functionality has meant that electronic designers and manufacturers must now think in terms of incorporating a lot into the VLSI chip. It is not possible for electronic designers to design sophisticated and highly complex electronic products out of discrete components.
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Consumer Behavior and Marketing Action Marketing Term Paper
4 pages (1265 words) , Download 2 , Term Paper
Free
It is a process that involves the determination of the guiding principles of purchasing goods or services. The outcome is psychological in the sense that decisions are not tangible, but from the customer’s behavior, one can easily tell that a certain decision has been made (Assael, 1995; Belk, & Askegaard, 2003). It is a process.
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Relation of Consumers Buying Habits to Marketing Methods Marketing Research Proposal
7 pages (1750 words) , Download 6 , Research Proposal
Free
The factors responsible to stimulate an interest in a scientific approach to decision making as categorized by the said authors are the manager’s increasing demand for more and better information, the availability of sophisticated quantitative techniques, information overload if discipline is not employed in the process.
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Picking up the Lego Pieces Legos Turnaround or Not Marketing Case Study
8 pages (2547 words) , Download 5 , Case Study
Free
Faced with a rather accurate reading of its market (shrinking), its product portfolio, its corporate size (smaller than its global competitors), and its profits (downward due to decreasing revenues and increasing costs), the management chose to enter new markets by offering new products while keeping its naïve attitude towards profitability (of a secondary nature).
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Advertisements and Tourism Websites Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The author states that tourism websites have become popular primarily because they are able to provide the customers with the necessary information and services that facilitate their desire of relaxation and at the same time increase their appetite for adventure. People have the inherent urge for adventure and tourist industry.
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