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Marketing Essays

Result for Subject Marketing:
19897 essays
Launching a Cigarette Product Called F&H Cigarette Marketing Essay
6 pages (1758 words) , Download 2 , Essay
Free
The techniques that are employed in marketing include choosing market segmentation and targeting a market through analysis of the market, in addition to understanding the behavior of consumers. Marketing activities like promoting a product in marketing are different from production or manufacturing, which involves producing a product that is intended to serve a particular target market.
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Strategic Management Accounting for Shareholder Value Maximisation Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Shareholder value maximisation has been a revolutionary notion shifting the focus of management efforts towards shareholders’ interests and investor protection. Management acts as the agent of shareholders who are the real owners of a company and therefore are expected to work in the best interest of shareholders.
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The Power Of Advertisement Marketing Essay
2 pages (500 words) , Download 7 , Essay
Free
Leave aside cosmetics and apparel commercials, but even the commercials for baby products have shapely and beautiful mothers. This is because we like to see bodies that are in shape and bodies that can somehow arouse us. So nudity might not be used by the advertisers but they definitely use sex indirectly to touch our most basic drive.
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IPhone Product Sales Plan Marketing Research Paper
19 pages (4750 words) , Download 3 , Research Paper
Free
The product iPhone can be considered as one of the leaders in the mobile technology market due to the fact that the particular technology was able to set not only a trend but it had changed the manner by which the market and the consumers behave on the basis of establishing a choice of purchase.
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Analyzing Hertz Global Holdings Performance Marketing Research Paper
15 pages (4166 words) , Download 2 , Research Paper
Free
This was a drastic reduction from the nine companies that were operating in the United States several years before, and points to the unique strategies that were implemented by each of the now dominant partners, and their ability to maximize revenues while providing excellent services and satisfaction to their customers at the same time.
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IMC factors influencing for foreign decision making towards Thailand: Phuket Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
Because of this, the Thai government should consider marketing communication plans for influencing tourists on whether or not to travel to Thailand. As such, Thai tourist centers should consider Integrated Marketing Communication (IMC) as a means to help form
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Generational Marketing and Social Media Marketing Case Study
5 pages (1283 words) , Download 3 , Case Study
Free
Some of the social media types include: Audio music sharing Blogs Online gaming Photo sharing Podcasts Social networking Social news sites Video sharing Virtual worlds, and Wikis Dell is a company that manufactures computers- Dell computers. The target audience for Dell computers is the institutions because they require computers for both learning purposes and institutional operations.
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Solutions for Stay at home fathers and mothers from a marketing perspective Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
For this end, most of them end up compromising to stay at home whiles the other partner who may be gainfully employed continue in the labor front as the bread winner of the family. But because
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The Public Concern on GM Crops Food Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
GM crops food is first produced within the framework of the biotechnology industry to offer improved agricultural technologies to the industry’s basic customers, who are the farmers and citizens in the industrial world. They are possibly beneficial to developing-world citizens and the biotech industry, who are the producers.
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Brand Extension Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
The author states that distribution will be dependent on outside firms because of the high costs involved in establishing own distribution centres. Al-Mara Crème and Soap will virtually be everywhere including supermarkets, discount pharmacies, and high-status retailers within the vicinity of Lavington Green Village.
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SWOT Analysis of Trader Joes Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
Low prices, excellent brand value, new products and services, an excellent supply chain, and a huge loyal customer base are some of the strengths of Trader Joes. Being one of the largest grocery chains not only in America but also in the whole world, Trader Joes enjoys huge popularity among consumers in America.
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Background History of Facebook and the Expected Future Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Facebook is one of the modern organizations that offer social networking services to millions of clients across the world. When Mark Zuckerberg, aided by Andrew McCollum and Eduardo Saverin launched Facebook in February 2004, it was a mere idea that was purposely meant to enhance social relationships within Harvard University.
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Social Networking Marketing Coursework
4 pages (1211 words) , Download 2 , Coursework
Free
One of the major strengths of Facebook, compared to other social networking sites, has been its continued development of new and unique features and applications that enhance user experience. Since its establishment in 2004, Facebook has added several features and applications based on the prevailing trends and user preferences.
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How two major supermarkets in the Australian market carry out their business Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
This research is distinct from others in that it tries further openly to recognize the features that establish the association between store picture and the feelings towards that store. The research acknowledges that whereas several different types of research have been carried out on store picture and its effect on store loyalty and if picture straight away affects contentment.
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Introducing Five Guys Burgers to Kuwait Marketing Assignment
11 pages (3591 words) , Download 4 , Assignment
Free
Rising disposable incomes as a result of high public sector wages, lack of competitive presence in the Free Trade Zone, and social aspects of ostentatious consumption are advantageous for building a brand in this country. The company seeks out franchising and joint venture opportunities as a means of market entry.
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Launching a new product for P&G in Nigeria Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
P&G organisation has adopted and implemented three different market segmentation strategies such as demographic, psychographic and behavioural segmentation. It is always important for a shampoo manufacturing and distributing organisation to determine a target market according to income, gender and age group of target customers.
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International marketing assignment Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Studies have revealed that the country is among the 20 biggest economies in the globe and has also been ranked at position 22 out of 185 due to ease of doing business in the country and boasts of having the largest Arab economy (Shoult 3). The political risks include changes
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Resume for Social Marketing of a Facebook Page Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Basically, my idea of adopting Facebook as the most effective tool in social marketing emerged after I conducted thorough research on how our company was going to increase its sales, and further maintain a competitive advantage bearing in mind that there are numerous companies selling similar products across the country.
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Competitive Strategy of Apple Marketing Research Paper
11 pages (3066 words) , Download 3 , Research Paper
Free
Samsung Electronics is the biggest technology and innovative business on the planet as far as income. However, it has low gross revenues and overall net revenues. The authors added that despite the fact that its Smartphone business is truly gainful, Samsung's net revenue is low because of its semiconductors deals and aggressive value cuts.
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PEEST factors that have impacted on your selected product line recently Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
to gain market share in the international market, releasing it in 150 countries as a successor of the Samsung Galaxy S4 to compete against the HTC One M8, the LG G3, and the Apple iPhone 6 Plus (Doff & Suhartono, 2014: p1). This paper will conduct a PEEST analysis of the
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The Benefits of Social Media Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
As the report stresses one important feature of successful marketing has been noted to be the establishment of a strong relationship between the medium of marketing and the recipient of what is being marketed. The need to ensure that the platform used in marketing matches up with expectations of consumers cannot be underestimated. 
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Advertising strategies - Denim jeans Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
For any company, product segment helps in simplifying advertising and maintenance effort used. Market segmentation, on the other hand is where a company divides its market into different
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Capstone Project -- eBay (Written Assignment) Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Differentiation of the product to meet the expectation of different consumer demand will be the best approach to the market. The use of online platform cannot be ignored in this century. Social media like twitter and facebook
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KOPI Restaurant Social Media Strategy: Results Marketing Assignment
8 pages (2151 words) , Download 4 , Assignment
Free
With many people asking questions about the restaurant and being answered, the social media team uses that opportunity to sell the company’s products and services (Washenko, para 5). This is important in increasing the number of customers, who often go telling others about the kind of services that they have received in the restaurant or any other business.
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Where Do We Want to Be and How Do We Get There Marketing Case Study
8 pages (2126 words) , Download 2 , Case Study
Free
The aforementioned sustainability thrusts of Stora Enso are significant issues which it should continue to consider in attaining its marketing objectives. It should be noted that all the programs developed and put in place by Stora Enso to ensure sustainability is an essential factor in attaining its strategic marketing objectives. 
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Integrated Marketing Communications Marketing Term Paper
5 pages (1819 words) , Download 3 , Term Paper
Free
Another important thing that has been learned is the consistency in branding and packaging that speaks for the organization, the product, and the brand. The packaging is an important tool for branding and communication, especially in the packaged food market. Competition in the food industry is very intense and packaging is an essential part.
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Contemporary Issues in Marketing- Toyota Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Technology today plays a crucial role in marketing. This is because it has redefined the roles of traditional marketing tools and new modes of communicating and interacting with the consumers have evolved. This has brought the customer closer to the brand and has helped in building a stronger bond with the consumer.
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Building your marketing plan/ week 3 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This information however, will be more effective if it can be leveraged through social media as many believe that restaurant operators can only successfully operate if they are good at understanding and analyzing the
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To design, conduct and report on a marketing research project of your choice Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
However, dominant as Red Bull has been, it shares the energy drink market with other competitors, among them, Euroshopper. Despite its small market share in comparison with Red Bull, Euro shopper has adopted its
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Explain a Marketing Concept Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Right product offering creates new demands from the customers. For that one needs to focus not on existing wants of the customers but it becomes important to understand the underlying needs of the
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Customer Loyalty Value Is Now the Key to Corporate Success Marketing Essay
12 pages (3533 words) , Download 2 , Essay
Free
The significance of customer satisfaction reduces when a firm has boosted bargaining power. For instance, cell phone arrangement providers (e.g. like AT&T and Verizon) take part in an industry that is an oligopoly, where simply a few suppliers of a definite product or service exist (Paladino, 2011, 76).
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Market Size and Future Demands Marketing Essay
1 pages (341 words) , Download 4 , Essay
Free
Superdry has managed to create a standing and substantial customer base  (MLS  2012:1). This is an opportunity for the brand; in the absence of competition, they should focus on expanding their clientele and introducing new designs in order to keep the clients interested. They should take advantage of this void of external pressure.
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Product Example of a Test Market Marketing Assignment
9 pages (2449 words) , Download 2 , Assignment
Free
The new Beats by Dr Dre pill speaker is in its introduction phase as consumers have just heard about it. The product has a high price in order to recoup their initial expenses, which have been sunk into marketing the products (Stark 25). The product has just appeared in print and electronic media in adverts.
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Principles of Strategic Marketing Management Marketing Essay
16 pages (4492 words) , Download 5 , Essay
Free
The strengths and weaknesses of the firm’s current marketing strategy would be described as follows: a1) extremely high range of products (2012 annual report, p.3), a2) a particular scheme, the ‘AppleCare Protection Plan’ (2012 annual report p.5) has been introduced by Apple for ensuring customer support is kept at significantly high levels.
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Increasing Canadians Pride in Their Capital Marketing Essay
6 pages (1663 words) , Download 2 , Essay
Free
The results from the Ipsos-Reid indicate that there is a need for a comprehensive evaluation of the target segments identified by the NCC. There should be precision in the definition as this will help determine the best methods of delivering the chosen message. A targeted approach is the most appropriate given the budget constraint.
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Ethnic Marketing Possibilities and Its Ethics Issues Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Hungary is an example of a segmented society following immigration in the past centuries and the ethical mix is important to enterprises’ marketing strategies. The researchers investigated the applicability of ethnic marketing among Germans in Hungary with a focus on the group’s identity and the effects of the identity on consumer behavior. 
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Operational Management Issues for Services - Mapping a Service Operation Marketing Essay
4 pages (1140 words) , Download 2 , Essay
Free
The turnaround in aircraft particularly refers to the process of loading, unloading repairing and examining the aircraft within an allotted time period. Moreover, it includes different activities which must be performed in order to ensure a safe and secure flight experience. The pilot, cabin crew, tower heads, front and back-office personnel and the security in-charge officers are the major participants of aircraft turnaround processes.
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The Ellen Show Assignment Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Adding to the fight are sections about standard individuals doing unprecedented things, and different recreations that oblige group of onlookers
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Product Placement as a new method of advertising Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In the 'veiled' advertising that appears on TV or in the movies, there is, obviously, a distinct advantage: the advertising message is embedded in the gist of the work of art, but people - no matter they like it or not - certainly perceive the information and keep it in mind; it comes out when they see the product on the shop shelf.
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The Outlet Collection Jersey Gardens Shoppers Guide Marketing Essay
1 pages (306 words) , Download 2 , Essay
Free
In fact, 46 Street is also known as Little Brazil. New York is home to fashion and the best shopping place on earth. The Outlet Collection Jersey Gardens Shopper’s Guide offers the best and wide spectrum of men's and women's collection wear at a reasonable price and with excellent services. Our shop offers elegant brands like Gucci, Hugo, Prada, Luis Vittion, Channel and many more.
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Corporate Social Responsibility of The Body Shop International PLC Marketing Essay
10 pages (2899 words) , Download 4 , Essay
Free
The Body Shop PLC is a natural beauty brand. The cosmetics company operates in 60 markets over the globe. The company focuses highly on establishing social, environmental, ethical transparency in its practices. It is the first international cosmetics brand that was recognized under Humane Cosmetics Standard for their “Against Animal Testing Policy”.
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Advertising Campaigns: Jacobs Restaurant and Grill Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The author analyzes marketing strategy of the Jacob’s restaurant and grill, its target market, age group and financial and economic demographics of the target market. Due to the business structure and model, Jacob’s Restaurant and Grill in Dallas Texas is facing the problem of not having enough customers.
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Consumer behavior. iPhone 6 Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The essay outlines the consumer buying behaviour. It can be referred to as that behaviour of consumers who purchase goods for their personal use and not for business or commercial purposes. One requires the knowledge of the underlying factors that influences purchases and the consumption process in order to understand this buying behaviour.
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Business Concepts and Product - SmartHand Marketing Essay
6 pages (1558 words) , Download 2 , Essay
Free
At times, they face the challenge of moving through the notes that are presented on the screen or even point to a particular position with ease. The time is taken to move to the classroom to accomplish these tasks is massive. As such, there is a need to improve it while making it easier for the teacher to explain different points. 
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Colgate Max Fresh: Global Brand Roll Out Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author states that in the United States, consumers of toothpaste among other oral products are literate and investigate for a number of features in the products they purchase. The case shows that the market in the United States is conscious of the nature of the products and, therefore, seeks therapeutic benefits in such products.
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Benetton Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
Why should Benetton improve the teenager positioning? The reason being that teenagers take up new products quickly. They also spend a lot more on clothes as opposed to other age groups making up the young
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Marketing strategy Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
In 2014 the company launched it latest product in the market with the name of iPhone 6. The iPhone 6 is available to the customers in various packages,
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Laduree Aviation Catering Company Overview Marketing Coursework
9 pages (2546 words) , Download 2 , Coursework
Free
Due to its expansion and ever-increasing market base, it has since increased the number of its employees to offer adequate and quality services to the airlines. The company conducts annual research on how to provide services that will meet the specific needs of every airline, and as such, Laduree Aviation Catering has improved its yearly profitability.
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Marketing Export: Marks and Spencer Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
The author determines the exportation potential of a product first requires an assessment of the success of the product in the domestic market. He recommends adequate market research and consultation before the implementation of the exportation strategy. The customers’taste and preference dictate the company’s products and product design.
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Consumer Behavior and Marketing Implications Marketing Coursework
1 pages (536 words) , Download 2 , Coursework
Free
Consumer behaviors are always critical in controlling the type of marketing strategies employed by different companies in various measures, as well as, ways. Both small-scale and large-scale businesses may always employ certain approaches as well as techniques relevant to changes in consumer behavior (Dietrich and Media, 2015)s.
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