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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Analysis Of Dairy Milk Oreo Chocolate In The United Kingdom Market Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
It is important to conduct a market research and finds a market niche or need to satisfy by providing the goods and services to the people (Zikmund & Babin 2013, p 1). A good market research provides the entrepreneur with the most viable idea and the best way of approaching the business.
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The Evidence of the Existence of a Global Kids Segment Marketing Essay
12 pages (3342 words) , Download 2 , Essay
Free
The best strategy is to use the best fit for all of these tools. The famous kid's channel Cartoon Network conducts marketing research along with the global marketing research company Taylor Nelson Sofres, such market research is the key for the cartoon channel to stay on top as the global expert on children (Parasuraman, Grewal & Krishnan, 2006).
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Background Analysis and Insights into Media Consumption Marketing Essay
12 pages (3260 words) , Download 2 , Essay
Free
Millward Brown specializes in advertising awareness, tracking and provides examples where Gross Rating Points correlate well with ad awareness. This enables them to give advice about the required number of Gross Rating Points needed to achieve an awareness target. In turn, awareness can be linked to more tangible marketing objectives like sales or market share via an econometric model.
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Importance Of Internal And External Communication Strategies Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Internal communication is a very important component in international marketing and an essential part of multinationals that is far more vital compared to domestic organizations. Internal communication serves different functions in an organization such as expressive function, informative function, social function, and control function.
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Possibilities of a Solar Firm in Germany Marketing Research Paper
11 pages (3124 words) , Download 3 , Research Paper
Free
The crisis in Ukraine, for instance, threatens to undermine the political stability of the entire continent and threatens to destabilize the peace that had been won in the recent past, while the overall weakness in the economies of Europe threatens likewise to derail the growth that has been achieved in some sections of Europe, notably in Germany.
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Marketing Monster Energy Drink in Ukraine Marketing Essay
10 pages (2734 words) , Download 2 , Essay
Free
The products will retain the world-famous Monster Energy brand. The success of this marketing campaign will be measured by increased awareness of the product within the Ukrainian market. The goal of its social media campaign will be targeted to reach a combined total of 200,000 fans on Twitter and Facebook within a time period of 12 months.
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Linking Marketing to Other Functional Areas Part II Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Specifically, I am confident that your organization can emphasize on training so much that it will be possible to have a jellying cross-functional team without thinking of possibilities of workplace frictions and conflicts (Perreault Jr,
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Business Plan for a Start-Up Business Truck Business in the Marketplace of Al Ain City Marketing Term Paper
28 pages (7479 words) , Download 3 , Term Paper
The fundamental concept of the proposed food truck business is to provide mobile food services to customers in Al Ain City. The products that will be offered to the target consumers are beef burgers, grilled chicken burgers; side dishes such as French fries, green salads; and beverage items include shakes, coffee, tea along with oranges.
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Development of Solar Lamps Instead of Using Electricity Marketing Essay
1 pages (509 words) , Download 2 , Essay
Free
The change has caused the electricity companies to raise their charges such that the majority population will lack the necessary income; hence, will not afford the products' stipulated prices. Arguably, the people who use electricity sourced from hydroelectric projects will be financially incapable of accessing the service because of their low incomes.
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Addonney Beauty Shop Marketing Coursework
16 pages (4000 words) , Download 3 , Coursework
Free
Addoony is an e-commerce company designed to become the market leader in Web-based sales of beauty services and products. The shop is located in Qatar. Although many Internet companies have recently joined the market and created stiff competition and failed, the Internet is expected to support several e-commerce businesses for many years to come.
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Marketing Program Adopted by Ford Marketing Coursework
8 pages (2443 words) , Download 4 , Coursework
Free
The opportunities of Ford are its positive attitude towards green vehicles, which are generally preferred by the customers as it is very fuel-efficient; Ford is considered to be a fuel-efficient vehicle as it has alternative fuel and hybrid engines which will substitute during times of increase in price for fuel.
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Do Manufacturers of Products for Children Have Special Obligations to Consumers and Society Marketing Case Study
1 pages (288 words) , Download 2 , Case Study
Free
Generally speaking, it is essential to state that businesses in the contemporary corporate world are facing stiff competition that has necessitated them to be socially responsible.  Manufacturers of products used by children have special obligations and responsibilities to the children and society.
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Indonesia - language, culture and customs Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
In this scenario, there is the intention of introducing a snack bar in Indonesia.Therefore, understand various issues relating to the country such as geography is crucial.
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EXECUTIVE SUMMARY OF BUSINESS PLAN Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Although it is generally believed that the global textile industry has matured, yet the reality is that it is still growing. Predictions are that the global textile and clothing
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Social media Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
My selection of Facebook is mainly based on the success story the social network has impacted on the family business. In addition, the use Facebook has been embraced by all
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Apples Current Competitive Position, Marketing Strategy Marketing Research Paper
6 pages (1544 words) , Download 2 , Research Paper
Free
Apple has partnered with IBM in spreading Apple-based apps into the corporate market because most companies rely on smartphones and tablets to carry out field operations and access the internet. Through such an initiative which is expected to be launched by mid-2015, Apple has a competitive advantage since it currently has more market shares than Google Android in the enterprise market.
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Mobile Marketing Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
With the technological advancement, there has been a combination of technology and every aspect of business operations of which even marketing was not left behind. The fusion of technology and marketing has helped in spreading increased awareness about business products all over the country. 
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C&C Marketing Strategy Recommendations Marketing Case Study
12 pages (3393 words) , Download 2 , Case Study
Free
Today most companies are moving away from mass marketing and instead adopting market segmentation and targeting as their strategy which involves the identification of market segments, selecting the ones to be targeted with the organizational resources and efforts and then position the product in these chosen segments with the suitable marketing mix.
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Marketing Research as a Base for Formulating Marketing Decisions Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Marketing research is fundamental in formulating marketing decisions – the decisions of what consumer segments to serve with what products/services, at what price, through which channels, and with what type and amounts of promotion. It builds an extensive internal database so that decision-makers can identify marketing opportunities and problems as well as plan programs, and evaluate performance.
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Features of Horizontal Product Differentiation Marketing Essay
7 pages (1990 words) , Download 4 , Essay
Free
It can be found in the market that curtains of identical qualities are available in different colors. Similarly, having been made with the same quality material, there could a wide variety of shirts for males with different styling. These are all practical examples of horizontal product differentiation in product markets.
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The Japanese Market for Xbox 360 with the Main Focus on Strategic Transfer Pricing Techniques Marketing Research Paper
10 pages (3133 words) , Download 2 , Research Paper
Free
Transfer pricing is typically concerned with inter-country level transactions on sales of goods and services, patenting and licensing, lending and borrowing of money, payment of interest and so on taking place among branches or between the parent company and subsidiaries of a multinational organization.
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A Strategic Marketing Assignment on Etisalat Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
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The telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year. The market is very wide and has as many as almost 250 million mobile subscribers.
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Possible New Products Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that unfortunately, there are also those products that did not do nearly as well, and are currently sitting on their shelves and collecting dust. These are the products that can lead to the potential downfall of any given company or business. The one thing that keeps modern business corporations alive and successful today is innovation.
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What Is Successful Marketing Research Marketing Essay
4 pages (1133 words) , Download 3 , Essay
Free
To understand the phenomenon of ‘marketing research objectives it is necessary to first be aware of the concept of marketing and what it is? According to Silk (2006) marketing is an action that creates and exchanges value between an organization and a customer. If this is to be believed then marketing is definitely in line to play a pivotal role in aligning an organization’s decision-making process.
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Global Marketing and Social Responsibility Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
In addition, I have undergone various diploma courses that include Public Relations, Sales and Marketing, Corporate Governance, and Human Resource Management. With my experience and considering the labor market especially in my country of interest, I will have been
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The in Thing: E-Marketing Assessment Marketing Essay
12 pages (3289 words) , Download 2 , Essay
Free
The business assumes the role of an intermediary, connecting toy manufacturers and inventors with retailers and household customers. The business is organized as a strategic business unit, one such strategic business unit is serving the households, while the other strategic business unit is acting as a distributor to other retailers and specialty stores.
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Digital Marketing: Opportunities and Challenges Marketing Assignment
6 pages (1500 words) , Download 5 , Assignment
Free
The author states that digital marketing control the one-of-a-kind and dynamic features of interactive media: shopping and purchases can be carried out online; services can be customized or personalized to suit individual customer; it facilitates communication; and through interactive media, each customer can be recognized and focused on individually.
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Major Issues on the Purpose of Business Marketing Essay
4 pages (1232 words) , Download 2 , Essay
Free
Companies encounter decisions that involve deciding which consumers have a positive customer lifetime value and are therefore most commendable for venture (Levitt, 2006). Businesses do so by producing goods and services that meet the requirements of people or customers. Thus, customers or consumers become the mainstay of business (McKenna, 1991).
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Health care marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This provides the marketers with the opportunity to attract the youth market using the social media websites since this is not only a very cost effective way of marketing, but also assists them in the collection of
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Loans for consumer durables: International Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Money lending to citizens for payback after some time with interest charges is termed as loans. Financial institutions that give loans target to gain interest at the end of the grace period. Interest rates vary depending on repayment time and use of the loans. Some of the various uses include mortgage loans, personal loans, and automobile loans.
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Advertising strategy Marketing Assignment
2 pages (500 words) , Download 7 , Assignment
Free
It is referred to as gaining of information through 5 senses and give meaning to particular information. These are the concepts of advertisements that can draw attention and provides awareness to the viewer (Yeshin). These are the
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Proposed research direction Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The interesting part is that this research is applicable in virtually any luxury market regardless of the location and demographics. This effect also stays immune to financial crisis and is still pronounced in an economic downturn. A
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Ranging and Merchandising of a Selected Product Category at Tesco Marketing Case Study
9 pages (2250 words) , Download 4 , Case Study
Free
Tesco is replacing traditional food stores by supermarkets in different operational countries. The choice of the supermarket as a part of the selected food retail category is relevant as it is one of the major contributors in the growth of the economy. Tesco is the largest supermarket in the United Kingdom, and the food business is one of the key providers of the revenue.
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The Adoption of Information Technologies and Behaviour of Consumers Marketing Research Paper
19 pages (5846 words) , Download 2 , Research Paper
Free
Through information technology, the world is like a small place where everybody can reach and share information rapidly and efficiently. The world has turned out to be a global village. The innovation in information technology has affected the lives of people. Individuals could communicate easily through electronic mails than before.
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Respect your elders Marketing Article
2 pages (500 words) , Download 3 , Article
Free
nd through the utilization of case study examples, Stein and Devaney show that small businesses still reap the rewards of higher levels of consumer responsiveness to direct mailing strategies, television and other print advertisements as promotional tools. The article asserts
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Global Brand Management Strategies Marketing Case Study
11 pages (2948 words) , Download 2 , Case Study
Free
When it comes to the identification of future markets, L’Oreal is a step ahead of its competitors. With the use of its powerful brands, the company has extended to enchanted territories. La Roche-Posay and Vichy, which are the major brands of the company in France, have done tremendous coverage in the country.
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Marketing Function That Determines the Profitability of the New Smart TV Marketing Essay
9 pages (2370 words) , Download 2 , Essay
Every commercial organization has a key objective to achieve profitability within the shortest time possible. This implies that the marketing department must employ effective market research in order to determine the best mechanisms of introducing and marketing the product in order to achieve the profitability desired.
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Organizational analysis of the Nike Company Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The company is having prestigious image in sports garments and sneaker industry. Nike is having a well vested and protected brand power that it can use in order to win the hearts and minds of the clientele in developing parts of the world as well. The athletes and other sportsmen and women have been known to favor Nike whenever they can.
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Influence of Age and Income on Consumer Behavior in Holiday Market Marketing Essay
6 pages (1822 words) , Download 2 , Essay
Free
The processes and activities that people undertake while choosing, purchasing, using, and or disposing of products aimed at generating satisfaction explain consumer behavior according to Belch. Consumer behavior as would be understood to imply the choices and decisions made while buying and consuming services and goods is a multifaceted discipline.
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The Persuaders Critique Marketing Article
1 pages (280 words) , Download 2 , Article
Free
It focuses on how marketers have discovered diverse ways of marketing their products and the fact that they are continually searching for new ways to attract new customers. It focuses on their research method techniques that enable them to understand the preferences of their consumers and how they can influence their loyalty to market many goods.
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The Effect of Culture in International Marketing Marketing Essay
15 pages (4261 words) , Download 2 , Essay
Free
According to Appadurai (1990), a contemporary social-cultural anthropologist has recognized disjuncture and difference in the global cultural economy that the world is always altering culture all the time, and tension between the difference of cultural homogenization and cultural heterogenization might cause the problem of global interaction.
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The Online Shopping Behaviour of Modern Generation Marketing Essay
18 pages (4724 words) , Download 2 , Essay
Free
The regular shoppers of fashion products stated that the salesman in traditional stores exaggerates excessively, wherein online stores, the consumers have the freedom to judge products without the influence of the salesmen. As stated by one regular online shopper, “I am not concerned about stealing credit card information.
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Buffalo Wild Wings Company Marketing Essay
6 pages (1694 words) , Download 2 , Essay
Free
The accessibility of its wide range of dishes can be increased by Buffalo Wild Wings by opening more outlets in the UK market. The core practices of the restaurant chain would remain the same and these practices and confidential information would be shared by the company with all its franchisees in this market.
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The Royal Opera House Muscat Marketing Essay
14 pages (3946 words) , Download 7 , Essay
Free
The first recommendation is effective communication of the offerings and benefits of the Royal Opera House, with the objective of attracting local and foreign customers to visit Oman and nearby places such as Saudi Arabia. The second recommendation is to minimise the operational costs through effective budget segregation.
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Effective Selling-Sales Report Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
P&H ARCHITECTS INT’ L Co. Ltd is an international architectural design company that provides custom design to full spectrum of residential homes, commercial spaces and builder models. The company operates as a full- service interior design firm that has hard earned reputation for the extraordinary creative work and attention to detail.
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International Strategy and Pertaining Changes in the Mexican and Canadian Automobile Industry Marketing Case Study
7 pages (2026 words) , Download 3 , Case Study
Free
Studies suggest that the surge of changes has occurred since the recession, which significantly eroded Canada’s manufacturing sector. Canada had advantages in terms of high skilled labour and government grants, but Mexico is no less in these aspects. In Mexico, labour charges are low, but that does not mean that the labour quality is poor.
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Introduction to Marketing Marketing Research Paper
8 pages (2186 words) , Download 2 , Research Paper
Free
The company also has its own firm from which it grows its raw materials for export. Some of the raw materials are also imported processed and exported, e.g. the rhyme, this is because the environmental conditions which prevail in Kenya are not conducive for rhyme growing though it’s a vital ingredient of some of its products.
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Las Vegas Marketing Campaign Analysis Marketing Essay
5 pages (1666 words) , Download 2 , Essay
Free
The City of Las Vegas is currently being marketed as a single product, catering to a wide variety of consumers. As an appropriate brand positioning strategy, the company has created the “What happens in Vegas, stays in Vegas” promotional campaign, designed to illustrate that the saucy, somewhat-devilish and exciting experience of Las Vegas will not only guarantee full-blown excitement but anonymity as well.
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Application of Marketing Principles at Nokia Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Communication is one of the most important issues in the current time. So I recently bought a new Nokia phone. A mobile phone is a necessity because it helps me to be in constant contact with my family and friends. My last phone was also a Nokia so when I had to buy a new instrument, I decided to go for this brand only.
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Iclude 2 in-text citations and place the reference on the reference page Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Samsung understands that because the needs and preferences of the consumers are always changing from time to time, it is important for the company to be able to keep up to such changes in terms of the products that they are launching in the markets. With every product that
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