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Marketing Essays

Result for Subject Marketing:
19702 essays
The Strategic Implication of E Commerce for the Design and Construction Industry Article Analysis Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The construction industry could perform generic benchmarking into the Indian E-commerce model to find solution applied earlier in this fast-track innovation nation to then apply the knowledge to perform continuous improvement in its e-commerce platforms for both businesses to customer and business to business e-commerce transactions
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Comparison Analysis of Personal Consumption Habits Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The consumer buying process is reliant on a variety of human and environmental factors including those touching on sociological, psychological and various attitudes; both within the consumer and from the external environment. During the course of this module, four specific products from varying industry categories were purchased, including food, clothing, magazines, and technology.
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Marketing Infrastructure & Agricultural Marketing Reforms Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Food production during the Green Revolution saw a four-fold increase. Even though there was a significant increase in food, oilseed and fish production, security, poverty, and management of natural resources remain an area of great concern. With the removal of trade barriers, India also has the challenge to effectively cope with the international trade regime.
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International Marketing Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
In fact, the ability of a firm to influence the consumer choice is considered to be the major indicator for the performance of the firm within its industry. For this reason, it is suggested by Moore that ‘a successful company uses marketing techniques such as focus groups, surveys to discover what particular features consumers desire in a product’.
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Marketing Managment Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
According to the paper businesses are now modifying themselves to accommodate this new phenomenon. Environmental management systems and waste minimization are now being paid more attention to. Journals such as Business Strategy and the Environment and Greener Management International and other reports are being created to support a more ‘green environment’.
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Consumer Exploration for Armani Brand Marketing Case Study
4 pages (1106 words) , Download 2 , Case Study
Free
Giorgio Armani S. p. A. is one of the most well-recognized clothing brands worldwide. It was an Italian company that started in the year 1975. The company deals with a wide range of fashion items with labels such as Armani Jeans, Armani Casa, Armani Junior, Emporio Armani, and many others. These are mainly clothes but also include accessories.
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The Marketing Practice For Unsigned Independent Artists And Their Music Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
For unsigned independent artists and their music online marketing models and a mix οf 4Ps and 4Cs can produce excellent results. Kotler et al (2001) recognize "4 Ps" that encompass an organizations entire competitive marketing strategy: product, price, promotion, and place.
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Maintaining a Good Business Marketing Admission/Application Essay
2 pages (585 words) , Download 2 , Admission/Application Essay
As I am a full-time student this semester, I will also start to look for an accounting job to build up my work experience. However, this does not necessarily mean that I will look only for those jobs. If there are any business-related opportunities, such as marketing and finance, I am more than willing to take on the task.
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Nike Should Achieve Competition Advantage and Re-position Itself Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
It is possible to sаy there will not be an improvement on the mаrket becаuse nаtionаl stаtes аnd compаnies try to protect their mаrket from increаsed competition аnd MNEs (multinаtionаl corporаtions). These strаtegies аre undesirаble for Nike, but they will help to regulаte the mаrket аnd protect locаl firms.
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California Water Pricing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Water is a scarce resource and efficient use of this resource is warranted. We have already seen that allocation and distribution efficiency improves when the trade of water is price rationed. When the economic forces of demand and supply determine the price and quantity of water supply, there is better demand and higher efficiency in the distribution and usage of this scarce resource.
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Marketing Strategies Used Starbucks Corporation Marketing Case Study
10 pages (3541 words) , Download 2 , Case Study
Free
 Starbucks is the world’s eighth-largest consumer foodservice brand, and the leading specialist coffee shop, with a market share of over 38% in 2006. While the company does sell its Starbucks brand coffee through retail outlets, the brand operates solely as a coffee specialist in consumer foodservice.  
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A Marketing Concept Marketing Case Study
8 pages (2227 words) , Download 3 , Case Study
Free
With these, we fathom that marketing aims not only to sell the product before it is even produced at the manufacturer’s end but also make sure that there are repeated purchases on the part of the customer who is a part of the target audience so to speak. Marketing, in essence, is a game plan for the strategic and tactical basis of the products.
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Strategy of the Electric and Musical Industries Marketing Case Study
8 pages (2324 words) , Download 2 , Case Study
Free
Due to the expanded business programs and wider marketing opportunities, the EMI turned out to be one of the largest music companies in the world. “The responsibility of the EMI Marketing department is to deliver to the company incremental revenue through the commercial exploitation of EMI's recorded assets”.
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Gower Ltd Turnover Growth Marketing Case Study
6 pages (1667 words) , Download 2 , Case Study
Free
It currently employs 6 people who are not highly paid, grows potatoes on its own family farm, and does its own processing which presently consists of hand-frying. From a small beginning, it has grown to have a turnover of £ 1 million in 2007 and now aspires to reach a turnover of £ 10 million by 2012.
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Importance of Building a Brand for Kellogg Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Kellogg’s All Bran Brand has been a leading brand in the fiber sector of the cereal market for a long period of time. Kellogg, a leading company in the global market, produces cereal products and other food items like snacks, pastries, cookies etc. One of the main features of Kellogg’s products is that the company offers goods marked for taste and quality.
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Globalisation: The Road Forward or The Road to Nowhere Marketing Essay
19 pages (5000 words) , Download 2 , Essay
Free
Globalisation refers to the increased interconnectivity and social intercourses between people and places located in different regions of the world, specifically in the areas of transportation, information technology and cultural exchanges between different countries of the world in order to establish a peaceful and harmonious world order.
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Vodafone AirTouch Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Vodafone currently has equity interests in 27 countries and Partner Networks in a further 40 countries. It has achieved this status in about three decades with a spate of acquisitions and takeovers. This vertical expansion has never been let up since its formative years and has become its planned positioning strategy in its objective of becoming.
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The Managerial Theories Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The standard economic theory would indicate that the more managers are offered to work in a firm, the greater their motivation to work, and the more attractive employment in the firm is to those searching for a new position. The microeconomic theory also predicts that the more one is paid for one's work, the more hours one will work.
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The Concept Of Marketing Mix Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The service product must be tailored to customer needs, priced realistically, distributed through convenient channels and actively promoted to customers. The organization must continuously be aware of trends in the size and structure of each market in which its services compete, and the organization must monitor what its competitors are doing.
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Importance Of Building A Band For An Organisation Marketing Essay
7 pages (1753 words) , Download 2 , Essay
Free
 Nevertheless, the current value of brands to organizations, although significant, is constrained by the failure of identification.  It is within the context of the stated that despite the existent, and considerable value, it is believed that value can be maximized through identification, as in the association of a firm with its brands.
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Reasons and Dynamics of Shift of Voice X's Marketing Position Marketing Case Study
6 pages (1676 words) , Download 3 , Case Study
Free
In the recent past, Voice X’s main distribution was through channel 2 targeted at gaining a share of the Students and Home Users segments. From the past experience, it is clear that the product exceeds the expectations of these users and is overpriced for these segments, at least with the current customer preferences.
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Morepan Positioning Strategy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As the discussion highlights in the case of Morepan, it may be noted that the new policy adopted by Sushil Suri has focused upon creating economic value and customer surplus for the customer, through entering into strategic arrangements to maximize its ability to supply products as lower costs to customers. 
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Wal-Mart Effect Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
In any marketing sector marketing plan is considered to be very important and a thoughtful business plan cannot be overemphasizes because much hinges on it: financial support, management of the available resources like operation and finances, credit from suppliers, promotion and marketing.
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Stock Market of China and USA Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Financial systems, just like political systems, require checks and balances to ensure that no part of the system becomes too powerful. But US policy-makers, driven by an ideological belief in the virtues of unfettered free markets, sat idly by as capital markets, and the investment banks that dominate them, systematically eroded every attempt to control them.
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The product Pepsi Cola Marketing Essay
5 pages (1000 words) , Download 4 , Essay
Free
It is fit and proper to discuss first on the short historical background of how Pepsi came to be – its founder and short origin, and how it got its name, up to the present time where it has survived through the times and has taken a new name and role in business. Pepsi Cola was first invented or introduced by Caleb Bradham in the late 1800s.
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The Novelty of Whole Foods Market Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The plan provides the details of how to achieve these objectives. Once the plan is formulated it needs to be implemented. The implementation process must be detailed to the minutest degree as this is the crux of the whole strategy. WFM’s mission statement has been spelled out as the stakeholder philosophy.
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Analysis of Sony Corporations Blu-Ray Technology Marketing Case Study
4 pages (1000 words) , Download 5 , Case Study
Free
DVD sales are a tremendous market that generated nearly $900 billion in sales in 2006 (Plunckett Research, 2007). Sony’s Blu-Ray technology is a great research topic of great interest since is one of the two main technologies that will dominate the high definition market which is a hot market trend.
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Effects of National Culture on the Marketing Strategies Marketing Dissertation
22 pages (5500 words) , Download 2 , Dissertation
The purpose of this study is to determine what effect national cultural has on the marketing strategies of business. Since marketing strategy is different for each type of business the only way to successfully study marketing strategy to national culture is to limit the study to one specific type of business.
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Business to Business Marketing: Case of Ingersoll Rand Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
The conclusion from this paper states that through market segmentation, different branches of the sales outlets can target different groups of customers in order to more effectively satisfy customers and respond to their unique needs quickly and effectively. Hence a demarcated organization is recommended in the case of Ingersoll Rand.
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The Marketing Mix of Costa Coffee Marketing Case Study
9 pages (2516 words) , Download 3 , Case Study
Free
Globalization has affected, in one way or other, across the board in almost all the economies. The field of marketing is no exception. There were the days when selling was prevailing in the economies rather than marketing. The entire aim used to be to generate revenue, but now the aim of satisfying customer has been given a key significance. 
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Literature Review on the role of IMC in building and maintaining brand equity Marketing Article
10 pages (2500 words) , Download 3 , Article
Free
IMC is the well judged and efficient use of product promotional tools that involve the creation and persuasion of ideas so that a far-reaching, explicit and effective message is communicated to the targeted audience.
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International Marketing Theories Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Companies like Unilever, Procter & Gamble, Gillete, Reckitt Benckieser etc. are multinationals and have brands that target enormous number of customers all over the world.
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Study of on-line marketing of banking and financial services Marketing Essay
59 pages (14750 words) , Download 2 , Essay
The study concludes that the ChinaTrust bank website appears the best from the customer service point of view, while the ICDC bank website is useful for customers seeking lots of guidance and directions. The HSBC bank site mostly targets English speaking customers.
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Analysis of French wine come-back fuels market scrap Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The will shift to another product that has the same benefits, uses or quality but they are offered at lower prices. Marketing, at an advanced stage includes the use of PEST analysis and the deep analysis of the many factors that uniquely affect the sales and expenses of a company as it operates it business.
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Role of Persuasion in Advertising Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
The researcher states that it is formed on the basis of psychological and physiological movements which are studied by the advertising and marketing people so that the client (the company people) also remain happy and their business flourishes in the longer run. However, to get this very message down to the intended people is not an easy job to start with.
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Marketing Communications Plan Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The report contains a justification for selecting the specific market segments, the marketing communication tools and a marketing communications plan. The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts.
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The Phenomenal Growth of IKEA Marketing Essay
27 pages (6750 words) , Download 2 , Essay
This essay demonstrates that times change and products and organizations must change with the times. The strategy should be inventive. It is a thought process that requires perception and flexibility. Determining the strategic drivers of the company is the primary task of top management. This mission is aided by above assessments.
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Independent Marketing Consultanting for Haagen-Dazs Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Marketers should focus on the target country’s geographical location. It is necessary for the manager to determine the areas wherein sophisticated and high earning individuals normally shop or usually hang out. This will make the manager be able to reach out to the potential buyers of Haagen-Dazs ice cream.
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Purpose and Mission Marketing Dissertation
20 pages (5000 words) , Download 2 , Dissertation
Free
The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts. The mission is accomplished and is reflected in the documentation of the report.
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Marketing Proposal for Daimler Chrysler Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This essay demonstrates that based on Daimler Chrysler dataset it is been found out that there was a declined car market trend from 1990 to 2004. Also, in 1990 there was the value of 23.9 percent while in 2004 there was only 18.3 percent. This gives a wake-up call to the companies under Daimler Chrysler.
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Usefulness of Demographic Information in Segmentation Marketing Coursework
8 pages (2180 words) , Download 2 , Coursework
Free
Over a period of time Marketing has evolved to the extent that it is now a common practice to divide markets into different identifiable segments. This helps in identifying the target audience and delivery of products and service becomes more accurate and the result is satisfactory for the customer as well.
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The Concept of Event Marketing Marketing Essay
11 pages (3082 words) , Download 2 , Essay
Free
The product or service here is the ‘launch’ of the product and this paper will prepare a marketing plan for this service. Event organizers now augment their “product” through a variety of add-on services and activities (Green, 2001). The objective of this is to enhance and broaden the event’s appeal.
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Marketing Opportunity of Kralogie Germany Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author states that based on several reports, using famous personalities in advertising hair care and other related products could effectively increase the company’s annual sales. Since the quality of Kèralogie products has been proven effective in treating hair related problems.
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Providing Ethical Alternatives Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The market became a certified organic foods handler in 2003, to meet the needs of consumers who want certified organic products. To become certified by the USDA an organization or farm must go through several subsequent months and years of soil and product testing.
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Telecom Industry: A Study of Direct Marketing Marketing Dissertation
32 pages (8000 words) , Download 2 , Dissertation
The history of the telephone in Britain dates back to 1877 when telephone first arrived there. Sir William Thomson demonstrated the primal telephone invented by Graham Bell to the British Association for the Advancement of Science assembly, giving its description as "the greatest by far of all the marvels of the electric telegraph".
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The concept of sky credit card Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This research is the best example of comparison between two countries namely, the USA and the UK that would help to determine where the concentration should lie in the initial phase of introduction of this interactive credit card. The study also reveals whether people feel it is essential to visit the shop for purchases and what items can be purchased without having to physically visit the shop/merchants.
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Harley Davidson Inc: Marketing Analysis Marketing Case Study
8 pages (2215 words) , Download 2 , Case Study
Free
Harley Davidson Inc is a famous motorcycle company that ranks 45th in Interbrand’s 100 top brands and is frequently listed in the 100 Fortune Big Best companies of the world. In USA it is the predominant player but others like BMW and Honda are fast catching up using newer technologies to produce competing bikes. Other brands too are making a foray in the market.
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The Events for the Day Care for Sick Children Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
At present, there is no other Day Care Center that offers services for sick children in the area. This type of service is currently a growing trend in other parts of the country and is quite successful in its operations. The management sees this opportunity to offer this service mainly to families with parents who cannot afford to miss work.
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Consumer behaviour within financial services Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The evaluation of consumer behaviour is valuable for all industrial sectors around the world because it is mainly through the customer preferences (as explained through the consumer behaviour in the long term) that the needs of the market are being estimated.
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International Commerce Ethics Marketing Essay
4 pages (1292 words) , Download 2 , Essay
Free
The behavior of customers are influenced by their culture, thus marketing efforts have to align with the preferences of the international clients. This paper studies how ethics affect a company’s decision of entering the German market. Riordan Manufacturing is a global leader in the plastics industry with annual sales of over $46 million dollars a year.
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