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Marketing Essays

Result for Subject Marketing:
19914 essays
Public Opinion Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The role of public opinion has grown with the increase of human literacy and awareness as society and public in general nowadays have a strong power of influence on organisations, companies, politicians, and others. While in general
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Analysis of the Marketing Strategy of Economy Chain Hotel Industry Marketing Essay
40 pages (10210 words) , Download 3 , Essay
The Chinese hospitality industry is experiencing stronger demand for economy hotels which is attributed to the rapid development of the tourism and domestic economy. The economy hotels foundation in China is marked by a traditional full-service framework which is very strong in offering guest room function but has a weak provision for ancillary facilities.
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Entrepreneurial Marketing Competency Marketing Outline
4 pages (1167 words) , Download 3 , Outline
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It is critical to identify entrepreneurial marketing competencies and to establish how they are manifested at specific levels of entrepreneurial growth (Uslay & Ndubisi, 2014: p11), which, in this case, is at the marketing decision-making phase. The first entrepreneurial marketing competency is judgment competency, which is especially important in the decision-making stage of entrepreneurial marketing.
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Contemporary Issues in Fashion Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
According to the report growing demand for sustainable production of clothes and other apparel products is motivating the manufacturers to use technologically advanced processes and instruments to manufacture and design trendy clothes. Earlier, the manufacturers used traditional way to manufacture clothes.
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Marketing: Mini-Cooper Marketing Case Study
8 pages (2206 words) , Download 3 , Case Study
Free
BMW has developed many innovative marketing strategies to boost the sales of Mini Cooper which has yielded positive results. Customized marketing and micro marketing strategies were used extensively by BMW instead of the boring mass marketing for boosting the sales of Mini Cooper. Talking billboards, innovative brand development strategies were some other marketing criteria used by Mini Cooper.
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Google in the Mobile Handset Market Marketing Case Study
7 pages (1762 words) , Download 2 , Case Study
Free
The growing trends towards Smart-phone and the increased market share of Google from 2009 September to December shows that Google has greater opportunities for dominating the market. The Android technology which is built-in Nexus One will be an additional quality and factor that helps gain more control over the market.
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The Marketing Mix and Opportunities of Serco International Inc Marketing Assignment
4 pages (1050 words) , Download 2 , Assignment
Free
Serco sees possibilities for growth in outsourcing possibilities and currently looking at selected opportunities in the UK, Europe, North America, the Middle East, India and Australia. The company sees opportunities first in the public sector reform, and in the pressures to improve government service while keeping taxes low. 
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Advertisements in Men's and Women's Magazines Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
 Parker alleged that “profit constitutes the ‘bottom line’… that defines what lies inside business ethics and what is assumed to be outside it”. Were the profit-making motive sufficient ethical justification, then advertisers could abuse their roles and still remain ethical. But since the law requires any formal assertion in an advertisement to be substantiated or risk suit for misrepresentation.
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Case Study Of the Marathon Petroleum Corporation Marketing Assignment
5 pages (1411 words) , Download 2 , Assignment
Free
The retail price of gasoline increases with an increase in global demand for crude oil. Bulk purchase is one of the major methods to keep the price at the pump the same even though global crude oil production is decreased. Another moratorium on deepwater drilling may cause considerable gas price rises in the United States.
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The Marketing Opportunities for Cotton On to Reinvent Its Image Marketing Assignment
7 pages (1984 words) , Download 3 , Assignment
Free
One of the most widely used business principles is the 80-20 Pareto principle which states that 80 percent of new business will come from 20 percent of existing customers. This makes knowing and nurturing relationships with existing customers even more valuable. The struggle is when a brand wants to expand its image and market.
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Channels and Intermediaries for Marketing Plan and Promotion Strategy Marketing Term Paper
4 pages (1162 words) , Download 2 , Term Paper
Free
Three strategic elements of the marketing mix are promotion, product, and price. Businesses regard the strategy of marketing channels as rather what remains after more essential promotion, product, and price strategies have been considered. In recent years, however, many businesses have taken a keen interest in this area.
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Marketing Management Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The increase in prices is mainly focused on the developing countries around geographical regions that are not accessible. The rise in the prices
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Discussion question Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
However, the new iPad from Apple Inc., iPad 3 is seemingly the best tablet in the market. This is due to its advanced applications and features. The new iPad 3 has a retina display, 5 megapixel camera, and 4G LTE
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Pop Culture Ads Authenticity Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Although the male model seems to be drawn closer to the woman model as he seemingly loves how she smells, the manner in which it was portrayed, employing nudity or sex is a form of environmental degradation or commoditizing human beings. The use of this line of perfume should not be associated with getting physical satisfaction or love.  
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Sales Promotion and Management Marketing Essay
10 pages (2928 words) , Download 2 , Essay
Free
Today’s globalized business environment has resulted in high competition among business enterprises that deal in the same products. Industry rivalry has been denoted by a number of strategies aimed at convincing prospective customers to purchase highly differentiated by potentially similar products (Meade et al, 2009).
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The Health Impact of Cigarettes Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Consumer safety is a big issue in marketing and general business, but in the case of cigarettes, it is consumers that are responsible to make decisions that are good for their health status. Governments and many different special interest groups have provided society with scientific knowledge about the dangers of cigarettes.
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What Is MEC Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company also gears itself toward strengthening its organizational structure. It employs qualified personnel who promotes the welfare of the company and all the shareholders. The company invests in community infrastructure by building schools, roads, and hospitals. This is aimed at enhancing corporation with the outsiders.
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What type of society do you wish to live in Will you be living in Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Marriage is an important part of our culture in China and I hope to get married in the next 5-10 years. 3rd response: The economy of China may even
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Internet Marketing - Context-Based Mobile Marketer Marketing Essay
4 pages (1144 words) , Download 2 , Essay
Free
This text message alert on my location is another great invention for the future that ensures that one does not pass up the location where they are going. The line is long and my number will not be up for the next ten minutes according to the estimation by google glass. This is enough time to go looking for shower gel. 
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Case Study of Apple Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The Resource-Based Model of above-average returns is one of the strategies that Apple can apply in order to remain dominant and innovative in a competitive environment. The strategy
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Marketing Analysis Of Dairy Milk Oreo Chocolate In The United Kingdom Market Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
It is important to conduct a market research and finds a market niche or need to satisfy by providing the goods and services to the people (Zikmund & Babin 2013, p 1). A good market research provides the entrepreneur with the most viable idea and the best way of approaching the business.
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The Evidence of the Existence of a Global Kids Segment Marketing Essay
12 pages (3342 words) , Download 2 , Essay
Free
The best strategy is to use the best fit for all of these tools. The famous kid's channel Cartoon Network conducts marketing research along with the global marketing research company Taylor Nelson Sofres, such market research is the key for the cartoon channel to stay on top as the global expert on children (Parasuraman, Grewal & Krishnan, 2006).
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Background Analysis and Insights into Media Consumption Marketing Essay
12 pages (3260 words) , Download 2 , Essay
Free
Millward Brown specializes in advertising awareness, tracking and provides examples where Gross Rating Points correlate well with ad awareness. This enables them to give advice about the required number of Gross Rating Points needed to achieve an awareness target. In turn, awareness can be linked to more tangible marketing objectives like sales or market share via an econometric model.
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Importance Of Internal And External Communication Strategies Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Internal communication is a very important component in international marketing and an essential part of multinationals that is far more vital compared to domestic organizations. Internal communication serves different functions in an organization such as expressive function, informative function, social function, and control function.
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Possibilities of a Solar Firm in Germany Marketing Research Paper
11 pages (3124 words) , Download 3 , Research Paper
Free
The crisis in Ukraine, for instance, threatens to undermine the political stability of the entire continent and threatens to destabilize the peace that had been won in the recent past, while the overall weakness in the economies of Europe threatens likewise to derail the growth that has been achieved in some sections of Europe, notably in Germany.
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Marketing Monster Energy Drink in Ukraine Marketing Essay
10 pages (2734 words) , Download 2 , Essay
Free
The products will retain the world-famous Monster Energy brand. The success of this marketing campaign will be measured by increased awareness of the product within the Ukrainian market. The goal of its social media campaign will be targeted to reach a combined total of 200,000 fans on Twitter and Facebook within a time period of 12 months.
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Linking Marketing to Other Functional Areas Part II Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Specifically, I am confident that your organization can emphasize on training so much that it will be possible to have a jellying cross-functional team without thinking of possibilities of workplace frictions and conflicts (Perreault Jr,
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Business Plan for a Start-Up Business Truck Business in the Marketplace of Al Ain City Marketing Term Paper
28 pages (7479 words) , Download 3 , Term Paper
The fundamental concept of the proposed food truck business is to provide mobile food services to customers in Al Ain City. The products that will be offered to the target consumers are beef burgers, grilled chicken burgers; side dishes such as French fries, green salads; and beverage items include shakes, coffee, tea along with oranges.
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Development of Solar Lamps Instead of Using Electricity Marketing Essay
1 pages (509 words) , Download 2 , Essay
Free
The change has caused the electricity companies to raise their charges such that the majority population will lack the necessary income; hence, will not afford the products' stipulated prices. Arguably, the people who use electricity sourced from hydroelectric projects will be financially incapable of accessing the service because of their low incomes.
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Addonney Beauty Shop Marketing Coursework
16 pages (4000 words) , Download 3 , Coursework
Free
Addoony is an e-commerce company designed to become the market leader in Web-based sales of beauty services and products. The shop is located in Qatar. Although many Internet companies have recently joined the market and created stiff competition and failed, the Internet is expected to support several e-commerce businesses for many years to come.
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Marketing Program Adopted by Ford Marketing Coursework
8 pages (2443 words) , Download 4 , Coursework
Free
The opportunities of Ford are its positive attitude towards green vehicles, which are generally preferred by the customers as it is very fuel-efficient; Ford is considered to be a fuel-efficient vehicle as it has alternative fuel and hybrid engines which will substitute during times of increase in price for fuel.
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Do Manufacturers of Products for Children Have Special Obligations to Consumers and Society Marketing Case Study
1 pages (288 words) , Download 2 , Case Study
Free
Generally speaking, it is essential to state that businesses in the contemporary corporate world are facing stiff competition that has necessitated them to be socially responsible.  Manufacturers of products used by children have special obligations and responsibilities to the children and society.
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Indonesia - language, culture and customs Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
In this scenario, there is the intention of introducing a snack bar in Indonesia.Therefore, understand various issues relating to the country such as geography is crucial.
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EXECUTIVE SUMMARY OF BUSINESS PLAN Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Although it is generally believed that the global textile industry has matured, yet the reality is that it is still growing. Predictions are that the global textile and clothing
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Social media Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
My selection of Facebook is mainly based on the success story the social network has impacted on the family business. In addition, the use Facebook has been embraced by all
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Apples Current Competitive Position, Marketing Strategy Marketing Research Paper
6 pages (1544 words) , Download 2 , Research Paper
Free
Apple has partnered with IBM in spreading Apple-based apps into the corporate market because most companies rely on smartphones and tablets to carry out field operations and access the internet. Through such an initiative which is expected to be launched by mid-2015, Apple has a competitive advantage since it currently has more market shares than Google Android in the enterprise market.
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Mobile Marketing Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
With the technological advancement, there has been a combination of technology and every aspect of business operations of which even marketing was not left behind. The fusion of technology and marketing has helped in spreading increased awareness about business products all over the country. 
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C&C Marketing Strategy Recommendations Marketing Case Study
12 pages (3393 words) , Download 2 , Case Study
Free
Today most companies are moving away from mass marketing and instead adopting market segmentation and targeting as their strategy which involves the identification of market segments, selecting the ones to be targeted with the organizational resources and efforts and then position the product in these chosen segments with the suitable marketing mix.
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Marketing Research as a Base for Formulating Marketing Decisions Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Marketing research is fundamental in formulating marketing decisions – the decisions of what consumer segments to serve with what products/services, at what price, through which channels, and with what type and amounts of promotion. It builds an extensive internal database so that decision-makers can identify marketing opportunities and problems as well as plan programs, and evaluate performance.
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Features of Horizontal Product Differentiation Marketing Essay
7 pages (1990 words) , Download 4 , Essay
Free
It can be found in the market that curtains of identical qualities are available in different colors. Similarly, having been made with the same quality material, there could a wide variety of shirts for males with different styling. These are all practical examples of horizontal product differentiation in product markets.
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The Japanese Market for Xbox 360 with the Main Focus on Strategic Transfer Pricing Techniques Marketing Research Paper
10 pages (3133 words) , Download 2 , Research Paper
Free
Transfer pricing is typically concerned with inter-country level transactions on sales of goods and services, patenting and licensing, lending and borrowing of money, payment of interest and so on taking place among branches or between the parent company and subsidiaries of a multinational organization.
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A Strategic Marketing Assignment on Etisalat Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
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The telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year. The market is very wide and has as many as almost 250 million mobile subscribers.
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Possible New Products Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that unfortunately, there are also those products that did not do nearly as well, and are currently sitting on their shelves and collecting dust. These are the products that can lead to the potential downfall of any given company or business. The one thing that keeps modern business corporations alive and successful today is innovation.
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What Is Successful Marketing Research Marketing Essay
4 pages (1133 words) , Download 3 , Essay
Free
To understand the phenomenon of ‘marketing research objectives it is necessary to first be aware of the concept of marketing and what it is? According to Silk (2006) marketing is an action that creates and exchanges value between an organization and a customer. If this is to be believed then marketing is definitely in line to play a pivotal role in aligning an organization’s decision-making process.
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Global Marketing and Social Responsibility Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
In addition, I have undergone various diploma courses that include Public Relations, Sales and Marketing, Corporate Governance, and Human Resource Management. With my experience and considering the labor market especially in my country of interest, I will have been
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The in Thing: E-Marketing Assessment Marketing Essay
12 pages (3289 words) , Download 2 , Essay
Free
The business assumes the role of an intermediary, connecting toy manufacturers and inventors with retailers and household customers. The business is organized as a strategic business unit, one such strategic business unit is serving the households, while the other strategic business unit is acting as a distributor to other retailers and specialty stores.
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Digital Marketing: Opportunities and Challenges Marketing Assignment
6 pages (1500 words) , Download 5 , Assignment
Free
The author states that digital marketing control the one-of-a-kind and dynamic features of interactive media: shopping and purchases can be carried out online; services can be customized or personalized to suit individual customer; it facilitates communication; and through interactive media, each customer can be recognized and focused on individually.
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Major Issues on the Purpose of Business Marketing Essay
4 pages (1232 words) , Download 2 , Essay
Free
Companies encounter decisions that involve deciding which consumers have a positive customer lifetime value and are therefore most commendable for venture (Levitt, 2006). Businesses do so by producing goods and services that meet the requirements of people or customers. Thus, customers or consumers become the mainstay of business (McKenna, 1991).
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Health care marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This provides the marketers with the opportunity to attract the youth market using the social media websites since this is not only a very cost effective way of marketing, but also assists them in the collection of
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Loans for consumer durables: International Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Money lending to citizens for payback after some time with interest charges is termed as loans. Financial institutions that give loans target to gain interest at the end of the grace period. Interest rates vary depending on repayment time and use of the loans. Some of the various uses include mortgage loans, personal loans, and automobile loans.
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