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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Health Intervention in Hospitals General Medical Services Ltd Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
When designing the structure and the operational framework of a healthcare organization, one of the most important issues is the level of services provided to the general public. The above level has to be in accordance with a series of specific requirements that are related both with the healthcare industry.
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Grunert's Total Food Quality (TFQ) Model Aid Food Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper illustrates that food industry firms in the UK sustained to attain greater efficiencies through the use of technology for inventory management and merchandising. Retail merchants control labor costs, their principal operating expenditure, by using checkout scanners and computer programs that help in labor arrangement.
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Retail giant in the world Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The Wal-Mart’s history dates back to 1945, when Sam Walton opened the 1st retail outlet in Newport, Akansas with a capital of US$ 20,000. This initial outlet operates a franchise outlet of Butler Brothers chain. Subsequently three more outlets were opened under franchise agreements and profit sharing practices were introduced with his managers, which largely contributed to the rapid growth of the business.
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Sampling the Focus Group Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Clustering and stratifying are two different methods of grouping a target population. The elements within an ideal stratum should have similar measurements on the variable of interest, but there should be large differences in the variable of interest among strata. As in the case of HCC, we divided customers in different stratum according to their age group.
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The E-Commerce Marketplace Marketing Case Study
4 pages (1314 words) , Download 2 , Case Study
Free
Duplicating websites and imitations are common in e-commerce. Customer satisfaction seems to be the keyword for success. Amidst all these challenges amazon.com rose from the traditional brick and mortar industry and made a name for itself, today it is one of the five most recognizable brands on the internet.
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Standardisation versus Adaptation Marketing Literature review
8 pages (2000 words) , Download 4 , Literature review
Free
The globalization and internationalization processes have opened various geographic locations and new markets for firms from all over the world. These have also increased the complications of various operations related to financial, marketing or manufacturing of various products. Standardization, on one hand, offers various companies to maintain a consistent image across all the markets.
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Role of Marketing Information Marketing Case Study
6 pages (1697 words) , Download 2 , Case Study
Free
With the macro indicators as described above and the marketing mix prescribed, it must be expected that in the first two years of its launch into India Starbucks can become a brand to reckon within this country. The rest of the proposed marketing mix has already been outlined above: product to cater to Indian tastes, etc. 
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Companys Market Analysis Marketing Report
9 pages (2362 words) , Download 4 , Report
Free
Sofas, dining furniture, office chairs, and desks are some of the popular products that they supply through their high street stores. To keep the customers happy and satisfied, EKON maintains the quality of its furniture. But then again, an organization has to be innovative and come up with new products to attract more customers.
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Segmentation,targeting & positioning Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Nike has gained much attraction among the marketing expert after its ambush marketing strategy in Atlanta-Olympics 1996. This paper starts with the simple definitions and introduction on Marketing and than moves to the strategy section, where it discuss the latest strategic moves of these companies.
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A Direct Marketing Campaign for a Consumer Product Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author says that the audience will fill up a survey questionnaire to determine their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products.
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Staff Satisfaction in Market Competition Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the report the Employment Engagement Study performed by Melcrum in the United Kingdom confirms the U.S. study, reporting that at least half of their respondents saw improvement in customer satisfaction and production after initiating employee engagement and incentive programs.
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Marketing Management: Toyota Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Performance of Camry was not encouraging in the European market but it was highly successful in USA market. In the essay the researcher analyses the factors which are responsible for it and tries to find out the possible area’s where improvements can lead to the success of the variant in the same market.
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Product Design and Development Management Marketing Case Study
8 pages (2386 words) , Download 3 , Case Study
Free
The paper shows that successful branding involves the creation of an organizational culture dedicated to delivering brand promises, from identifying consumer preferences, to product design and development and to marketing communications, consistent with brand values. Brand management is not a status quo equation.
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McDonald's Restaurant Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
McDonalds is the largest restaurant Company in the world with 30,000 restaurants of which 8000 are Company owned, 18,000 owned by franchisees and 4000 owned by affiliated companies. Worldwide sales was $19.1 billion US dollars in 2004, which is remarkable in the intensely competitive restaurant sector.. Annual sales for the fiscal year ended 2004 was $32.00M in sales.
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Segmentation in the Holiday Market Marketing Case Study
7 pages (1890 words) , Download 2 , Case Study
Free
Segmentation of the holiday market is essential for an increase in the monetary profit. It not only sets a crucial base for competition in the market. But also substantiates product existence in many ways. The approach of segmentation requires knowledge of different essential components or elements of the existing market. 
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The Retail Grocery Market Marketing Case Study
7 pages (1990 words) , Download 3 , Case Study
Free
As defined by ONS, the grocery market is the total turnover through all food stores except for petrol sales. The grocery market was worth £119.8 billion in 2005, an increase of 4.2% in 2004. Groceries account for 13.1% of all household spending, making it the third-largest area of expenditure, first is housing and second transport.
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Logistics and E-Commerce Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
“Logistics is defined as the process of planning, implementing and controlling the flow and storage of goods and services and related information from the point of origin to the point of consumption. In this internet age logistics service providers are heavy users of e-commerce, due to pressure to cut costs and move goods more efficiently and faster in a real-time environment”
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McDonald's Marketing Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
McDonald's is the world’s leading global fast food service retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 119 countries each day. Its golden arches have become synonymous with hamburgers and are one of the world's most recognised, well-known and valuable brands. It holds a leading share in the globally branded quick service restaurant segment.
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How does the woman consumer get affected by the fashion inner store environment Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
Proper lighting is crucial in a fashion store. It follows the principle, “Change the lighting and you’ll increase your profits”. Non-glaring white lights are used. Direct lighting makes skin look 5 to 10 years older. Indirect use of non-glaring white light makes women look younger.
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Rationale of New Product Selection: Xfm Corporation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The strategy required in the choice of a new product for a company already involved in business activity has to be such that it addresses the changes seen in the existing market segments needs or addresses new segments of market that the company wishes to tap. In addition, the icing on the cake would be to select a new product that provides support for the existing line of product.
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Henkel KGaA: detergents division. Global branding issues in the european market Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Global branding is becoming a bigger challenge day by day as it is no longer possible to isolate a brand and its image. Global branding helps to conceive and control a brand’s global direction. The brand’s core values have to be defined and communicated. Effective communication requires the latest methods and this is the challenge that any brand faces.
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Building Starbucks as a company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The success of the Frappuccino, a cold coffee drink ideal for hot weather, was the result of Schultz’s reinvention. A cold drink was not part of the Starbucks vision, but customers loved it, so Schultz allowed it. It was a hit! Starbucks entered the music business as customers loved the music playing in the stores.
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Results in Marketing of Korean Culture Marketing Dissertation
14 pages (3668 words) , Download 3 , Dissertation
Free
The Korean Gross Domestic Product (GDP), has been appreciably enhanced due in large part to the interest exhibited by other Asian countries of the region in the quality and content of Korean presentations. The bourgeoning industries (television, movie, and tourism), have combined to create a groundswell of opportunities for business, and countless opportunities for employment in all sectors.
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Marketing Strategy and Planning (Two Product Portfolio Analysis models) Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
Product portfolio analysis allows companies to evaluate the product categories in terms of internal and external factors contributing to market dominance in lucrative high potential markets. While portfolio analysis tools have contributed significantly to the success of firms such as General Electrics and Shell International Chemicals Ltd, care and caution should be exercised to evaluate investment and divestment decisions in depth and in context of the current as well as future market situations.
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Ocean City is the best place to be Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
From little tots looking for rides, games, and cotton candies, to the young and the adventurous looking for non-stop action and for older folks seeking a relaxing view of the beach, Ocean City is the place to be. The fun starts with packing things for Ocean City. All one needs is a toothbrush and a swimsuit. Reservations can be done online.
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The Importance of Recruitment and Selection of Sales People Marketing Essay
5 pages (1629 words) , Download 2 , Essay
Free
The success of a business depends upon the volume of sales generated by its sales force. In most cases, the sales representative is the first person from a business whom the customer is likely to meet and his/her opinion of the business is likely to be conditioned by the impression gained from the salesperson.
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How to Use Marketing Strategy to Improve Sunform Supermarket's Performance Marketing Dissertation
16 pages (4000 words) , Download 3 , Dissertation
Free
According to the report satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance or outcome in relation to his or her expectation. If the performance falls short of expectations, the customer is dissatisfied. If the performance exceeds expectations, the customer is highly satisfied.
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Implementation of Strategic Change at eBay Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author of the essay casts light upon the existing difficulties that the company "eBay" experiences nowadays. For instance, it is suggested, it would be useful for eBay management to have strategies to prevent eBay from being used for illegal money laundering, which has the possibility of eBay becoming involved in Police investigations.
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Restructuring Asean: A New Approach of Co-Operation between South East Nations Marketing Thesis
57 pages (10187 words) , Download 3 , Thesis
Regionalism turns out to be a procedure formed by the rate of globalization and liberalization that will need the management and growth of connection and associations with the outside world at several stages. The responsibility of regionalism will be to make sure that certainty in security as well as financial spheres. 
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Marketing Strategies for HILTON in Europe Marketing Essay
9 pages (2250 words) , Download 7 , Essay
Free
Hilton has almost managed to regain its success of 2000. Analysts say that the company will perform even better in future. The roots of its prosperity lie in present times. The researcher focuses on franchising strategy of Hilton company, it's famous brand and also provides the detailed analysis of Hilton customers and market.
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Exploitive Marketing Targeting Minority Communities: A Debate Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Exploitive marketing essentially targets the vulnerabilities of the people of target market segment – like the minorities. The companies target two major vulnerabilities of the minorities – susceptibility and disadvantage. Targeted marketing by virtue of market segmentation is a popular strategy that works very well for many organizations.
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Services Over the Internet Marketing Essay
12 pages (3243 words) , Download 3 , Essay
Free
This paper seeks to illustrate the effectiveness of internet marketing by comparing the website of two airlines thus trying to highlight aspects of internet marketing, especially the efficiency of the websites in maintaining traffic, fostering brand strength, brand commitment, and at the same time getting results.
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International Marketing - Assessing Your Business Opportunities Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The main political factors which we need to consider are Political state scenario in these countries, sovereignty, taxes on the product, and the law governing scenario and corruption levels if present. If we consider the backdrop of the political scenario in the countries of Hong Kong, Japan and South Korea, the following issues are highlighted. 
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Reform in Road Freight Marketing Essay
2 pages (581 words) , Download 2 , Essay
Free
The author states that the marketing mix of the company is not solely focused on knowing the needs of the customers, but the company is also extending effort in knowing its customers more through the establishment of better customer care and consulting services. The most influential marketing communication elements are advertising tools.
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Marketing management and strategy - The UK music industry Marketing Essay
21 pages (5250 words) , Download 2 , Essay
The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.
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Semiotic Analysis is Lanvin Paris Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Central to this is the construction of an understanding of meanings (Chandler 2002). Semiotics often bears important anthropological linkage and dimensions in which it involves the idea that every cultural event or phenomenon can be studied as communication.
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Limited Collection Brand in Marks & Spencer Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
This research will aim at setting market targets against which results can be evaluated. It also works out the time needed to make the presence felt. To calculate the right price as the price is the value of the product we offer and a sum which can be afforded by the customers. Market research is an orderly, objective way of learning about people -the people who buy from you or might buy from you.
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Research Plan for Shopping Habits in Sunderland Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
There were 10-12 contestants in each focus group at shopping bazaars of Sunderland for this review. Participants were expectant to talk liberally without any fear of displeasure, but with the mediator maintaining power. The purpose was to look for consistencies in, for instance, actions, and awareness or purchase intention.   
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Analysis of the Various Marketing Channels Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
Business organizations are facing intense competition and it is important that they adopt effective marketing channels and good relationship marketing so that the goods that they manufacture get to the end consumers. The physical component involves the distribution of goods and services from the manufacturer to the end user who is the consumer.
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E-Marketing in Amazon Company Marketing Essay
14 pages (2750 words) , Download 4 , Essay
Free
The author states that Amazon entered the market with the acquisition of mobipockets.com which is based in Paris. Amazon adopted a hush hush attitude towards the acquisition of the company that is now its subsidiary that sells products digitally online. It provides books online as a download for some amount of money.
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How to Develop Effective Naming Rights Strategies Marketing Essay
3 pages (1 words) , Download 2 , Essay
Free
Sports brands offer a lucrative market as according to sources: ‘Marketing professionals around the world recognize the power of sports brands and content as a consumer draw.  As a result, advertising and sponsorship in sports are big business. As Associate General Manager I would select companies like Nike, and Reebok and a firm like Uni Lever as sponsors.
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The UK Foreign Holiday Market Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
In general, the typical UK foreign tourist is becoming much more experienced. A foreign holiday is now an annual event for many, and in the long-run, the industry should be optimistic since population changes and an oversupply of aircrafts are expected to fuel a travel boom in the next few years to come.
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Marketing and Product Life Cycle Marketing Case Study
1 pages (370 words) , Download 3 , Case Study
Free
The author states that moving from the introduction to maturity, it is strongly recommended that strategies are aligned with the changes in the customers’ perception and other industry players’ expected responses. The introduction of the Key Ring in the market will be accompanied by wide publicity efforts.
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The Advantages and Challenges of Export Marketing Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
It is emphasized that a company’s site can be very much helpful in entering and expanding the export market. If a company wishes to use the Internet for marketing its business, then Web site is the best investment for such a company. A good Web site with all the necessary information about the goods and services.
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Marketing Communication Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The nature of an advertisement is so that few can escape the clutches of its message. Its quick, catchy and repetitive characteristics at the very least allow it to attract or lure the attention of the general populace. Then again, an advertisement at its very worst could directly or indirectly introduce or encourage negative behavior in its viewers.
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E-Commerce Application Development Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
Any business activity that takes place online (through the Internet) be it the buying and selling of goods and services, collaboration with business partners and other electronic transfers can be referred to as e-commerce or e-business. There are various types of e-commerce classified according to the partners of the business process. 
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International Fashion Marketing Marketing Assignment
20 pages (5000 words) , Download 2 , Assignment
Free
This paper analyzes the fashion marketing internationally. The trend that is now seen is that the expansion is targeted to expanding markets like India, China, South America, South Africa, Russia, China (but not Hong Kong), India, Sri Lanka, Cambodia, Vietnam or certain eastern European countries (Hungary, Slovakia, Slovenia, Romania, Latvia, etc)
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Interactive Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Haeckael (1998. pp64-66) developed an empirical generalization on dimensions of interactivity that generate an overall impact on the interactions occurring.
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Effect of Branding on Consumer Buyer Behaviour within the Grocery Sector Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
In order to sell products, organizations resort to various strategies. Each company has its strategy structured in accordance with market factors as well as product strengths. This may mean that an organization has to consider various angles in order to make sure its products enter a market and sell successfully.
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Control of British American Tobacco Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The tobacco industry continues to be an important industry in the global market, it has developed over the years from a small industry into a big multinational industry. In the recent past, the industry has been under big pressure from the different governments and the international health organizations such as W.H.O on health grounds.
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