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Marketing Essays

Result for Subject Marketing:
19897 essays
Abacus Business Solution Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Companies around the world are trying to speed up their system of operation in order serve a maximum number of customers. To speed up the operation process, companies are implementing several tools and techniques; Point of Sale system is one of them. POS terminals are the places where the transaction between the buyers and sellers are completed.
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Market Periphery Surrounding the Business Environment of IKEA Marketing Essay
18 pages (5081 words) , Download 4 , Essay
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The aim of the marketing plan is to ensure that the company is able to establish its product successfully amid the rapidly altering competitive market scenario. In this regard, it has been observed that the incorporation of effective marketing strategies is quite significant for the success of any business.
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Branding and Its Importance to Marketing Marketing Assignment
4 pages (1179 words) , Download 2 , Assignment
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Marketing involves the determination of new markets and the satisfaction of the current demand from the already existing market. A new product lacks an already existing market; the marketing of a new product, therefore, requires heightened promotion in order to increase product awareness in the market.
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Macroenvironment of Loreal Company Marketing Essay
7 pages (2093 words) , Download 2 , Essay
Free
L’Oreal is renowned for its overseas expansion processes and continues to expand its operations in various countries across the world. L’Oreal is one of the largest players in the cosmetics industry and focuses extensively on increasing its market share and profitability by capturing a heterogeneous variety of markets all across the globe.
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Yahoo Corporation - The Evolution of Strategy Marketing Essay
4 pages (1098 words) , Download 2 , Essay
Free
The company suffers quite slow speed in innovation and launching of new products, which accounts largely for strategic strengths with the competitors. Frequent managerial changes contribute greatly to the instabilities observed with the corporation. The competitors exploit a lack of mobile strategies with the company.
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Life, Don't Miss It Marketing Book Report/Review
2 pages (500 words) , Download 13 , Book Report/Review
Free
They become obsessed with becoming rich at the expense of their happiness. Ideally, the main reason for making enough money is to derive life worth, but do rich people have life worth? Someone can have enough money, but fail to have a good life. Rich people often focus on
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Marketing Mix and the 7Ps Marketing Assignment
5 pages (1250 words) , Download 6 , Assignment
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Businesses that need to make an impressive performance in the market have to make constant changes in the 7P’s, to conform to the needs of the market. A business that makes constant changes appeals to the market, as the demand market feels its objectives are satisfied with the products. To begin with, there is the product in the marketing mix.
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Internationalisation of Whole Foods Market Company Marketing Essay
10 pages (3053 words) , Download 3 , Essay
Free
The company should embrace an online marketing system to help expand its market and popularize its name. The company should also use social media as a means of interacting with consumers and monitoring consumer feelings about the operations of the company. Social media will help get quick responses from consumers and pass information to them at the lowest costs.
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Brand McDonalds Marketing Assignment
12 pages (2500 words) , Download 3 , Assignment
Free
The brand is anything and everything that identifies a product and differentiates it from that of other company’s products. A Brand may use name, design, term and distinguishable features to identify and differentiate a company. The huge Brands have the same fate as beauty queens. 
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Capability Analysis of Samsung Mobile Marketing Case Study
12 pages (3000 words) , Download 4 , Case Study
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The company also employs a legal and ethical process to procure and transport materials like tantalum or coltan. Certain mining regulation makes it illegal to mine particular materials from areas like Congo. Samsung ensures that all of its raw materials are procured from legal sources like the US, Thailand, Russia, etc (Samsung, 2008).
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The Impact of Mobile Marketing on Mobile Users Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Organizations rely on the fact that, most consumers of their products and services are most likely to carry their mobile devices with them in a standby state. Therefore, this makes are more likely to receive
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What are some ways in which Facebook can be used by b2c marketers Marketing Essay
1 pages (250 words) , Download 2 , Essay
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is an opportunity for marketing companies to exploit diverse techniques across different channels depending on demographic accessible to them (Kotler). The Web has emerged as the best place for many consumers where most of them do shopping research. Facebook pages is a great
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Marketing Strategies Development Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
Integration of marketing communication activities can avoid confusion and disaffection in the minds of consumers and buyers offering a comfortable identity to customers and staff. Agencies who support the marketing communication process can take a more holistic and strategic stance to their client’s business, concentrating on strategic development.
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Appropriate Marketing Strategy for Glenmeadie Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
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The Glenmeadie company is currently facing a marketing dilemma; it has invested heavily in its front end operations in order to improve its relations with its customers, which is an excellent short term strategy because it has produced a jump in sales which has far exceeded the Company’s expectations.
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MarketingMarketing Mix: Budweiser Marketing Essay
1 pages (477 words) , Download 5 , Essay
Free
The author states that derived from the German adjective that describes something or someone from the city of Budweis, Bohemia, Czech Republic, Budweiser has become a household name in every continent due to its catchy tag and simple labeling. Despite its renowned popularity, it has inevitably suffered setbacks in its marketing aspect.
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Analysis of the Marketing Communications Campaign of FMCG Brand of Heineken Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Fast moving consumer goods (FMCG), also known as consumer packaged goods are generally those goods that are frequently required by the consumers and include both packaged and non-packaged goods. Heineken Beer Brand is one of the leading FMCG brands. It is essentially a European beer brand diversified internationally. 
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Marketing in nutrition Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In trying to project about the future of frozen foods, one ought to understand the cutting line between the merits and disadvantages. Through an in-depth understanding of these, it would be possible and easy to lay strategies for their forward propagation and proper marketing. Some of the advantages of frozen food include, brief preparation, time lengths or long cooking process, good flavored meals in desirable sizes, which are easily served.
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Global Operations Management Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Internet and cellular phone availability are mandatory. Infrastructure is extremely important in supporting the economic growth of a region (Worldbank). The company also must have sufficient capital to
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The Concept of the Price of a Product Marketing Essay
1 pages (288 words) , Download 2 , Essay
Free
The price chosen must cover all the expenses and achieve a positive net income. A tool that can be used to determine how many units must be sold at a particular price to cover all the expenses of the company is the break-even analysis. Another factor that companies must consider when setting a price is the market value.
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How Our Customers Buy the Product Marketing Assignment
1 pages (283 words) , Download 2 , Assignment
Free
 Our customers buy the product because they are aware that not only is our brand associated with quality, but the company is loyal to its target market and strives to deliver on all aspects. We know that business is not all about making a profit because there are other important facets involved. We want our customers to view our company as an entity that is sensitive and responsive to their needs.
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Research Project for NetFlix/WK2/RES351 Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
The questions that will be asked will be clear and carefully designed to avoid infringing the rights of the respondents. The research will make sure his/her personal bias and opinions do not interfere with the research outcome (Kimmel, 1989). The research will
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A Career In Marketing Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
For the firm that I have chosen, Zara, what was unique about the firm is that its vision statement and/or corporate mission statement did not reflect the fact that the firm was ultimately focused on the consumer. Rather, the firm chose instead to focus on the environmental sustainability aspect of its product lines.
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Environmental Sustainability in Fashion Supply Chains Marketing Research Paper
10 pages (2500 words) , Download 5 , Research Paper
Free
The paper has pointed out that the personal beliefs and value systems of customers can direct the purchasing decision of customers while purchasing eco-fashion products. Knowledge about the benefits of sustainability of eco-fashion products can direct the purchasing behavior of Generation Y customers.
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Buyer Behavior - Theoretical and Empirical Foundations Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Input variables involve, brand and symbolic quality, price, availability, distinctive, and services. Output variables involve purchase behaviour, intention, attitudes, and attention. The behaviour of a consumer is determined by the level of involvement in buying decision and consumer degree of involvement determines why he/she is motivated. 
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Key Strategic Service Marketing Issues Marketing Coursework
14 pages (3906 words) , Download 2 , Coursework
Free
The market has a highly competitive landscape with the major players being Marks and Spencer, Next Plc, Primark Stores, Arcadia Group, H&M, Zara, Cruise Fashion, Topshop, Matalan, River Island. The industry is a highly competitive industry where every company is implementing new strategies to take up more market share.
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Discussion week 8 The Importance of Social Media and Web Analytics Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
able to effectively use YouTube to develop customer loyalty through capturing the interests of teenage women in creating innovative shirts using only scissors as the tool (Robson, 2012). Likewise, by creating clear, accessible and more structured instructional videos, Salina was
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Mini case study Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
97). Basically, ethics refers to “the rules or principles that define right and wrong conduct,” (Robbins, 1993, p. 14). The ethics of a firm often derive from its values
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Market Analysis of Choice-Based-Conjoint Study Marketing Assignment
5 pages (1546 words) , Download 2 , Assignment
Free
To be able to determine the total sales that the company will receive based on the product to be introduced, there was a need to conduct an estimate of the potential market share. Market share is referred to as the percentage of a company or the total sales of a market that are earned within a specific timeframe.
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Marketing channel article Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company’s projections for the fourth quarter are also below analysts’ forecasts. Revenue is expected to range between $27.3 billion and $30.3 billion while profits are expected to range between a loss of $570million and $430 million. On the
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How Can Social Media Be Used as a Powerful Marketing Tool in a Small Business Marketing Research Paper
17 pages (4532 words) , Download 2 , Research Paper
Free
The case study is about Twinklestars Children Clothes (TCC),  a small business run from the home of its owner who designs and makes children’s clothes. Facebook was its first attempt at marketing its products to people outside her own small social network of family and friends who have been her constant customers.
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The Right Way to Manage Unprofitable Customers by Mittal Marketing Essay
1 pages (370 words) , Download 2 , Essay
Free
The author states that the proper way to deal with them is not to end a relationship with such customers and instead follow a five-step procedure to deal with them and incur profits from them.  First, an organization needs to identify the reason due to which the customer was causing losses and assess their overall relationship with the organization.
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Gucci and Prada Strategies Marketing Essay
4 pages (1132 words) , Download 3 , Essay
Free
Gucci and Prada focus on a similar strategic plan. They utilize a differentiation strategy. This is an effort by both firms to satisfy the diverse needs of the high-end market. This aims at increasing revenue by increasing the number of customers. Gucci and Prada have a wider range of markets including clothing, fragrances, handbags and other accessories (Som & Blankaert, 61).
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Comparing the UK Marketing Strategies at Dominos and Pizza Hut Marketing Essay
6 pages (1510 words) , Download 3 , Essay
Free
The UK pizza market, for example, recorded increased sales of 16% in the period between 2008 and 2013. Volume growth for the pizza market rose partially as a result of popularity and demand for chilled pizza. The UK pizza market is dominated by Pizza Hut, which has delivery and restaurant operations; and Domino’s mainly runs a home delivery operation.
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Target Groups for Marketing and Advertising Campaigns Marketing Essay
6 pages (1528 words) , Download 2 , Essay
Free
The most relevant reference groups for the brand of toothpaste are arguably parents across the different HLC groups, from young single parents to full nest parents, to delayed full nest parents, because of the way these groups make the purchase decisions for household items for the rest of the family.
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Positioning Statement Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
BENEFIT: A rich and satisfying experience of having incredible glass beads, fashion jewelery stones, and machine cut chatons that provide a high level of customer satisfaction and pleasure for the customers. BRAND PERSONALITY: Premium quality, contemporary and
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Using Marketing Channels and Price to Create Value for Customers Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
For this product, the direct and indirect marketing strategies are used. The first is directly to the customer, while the other uses the distributors to get in touch with the wholesalers before they reach a retailer who provides it to the
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Standardisation versus Adaptation Marketing Literature review
8 pages (2000 words) , Download 4 , Literature review
Free
The globalization and internationalization processes have opened various geographic locations and new markets for firms from all over the world. These have also increased the complications of various operations related to financial, marketing or manufacturing of various products. Standardization, on one hand, offers various companies to maintain a consistent image across all the markets.
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The Marketing Practice For Unsigned Independent Artists And Their Music Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
For unsigned independent artists and their music online marketing models and a mix οf 4Ps and 4Cs can produce excellent results. Kotler et al (2001) recognize "4 Ps" that encompass an organizations entire competitive marketing strategy: product, price, promotion, and place.
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Online Shopping Facility of Chocolate For Ever Marketing Coursework
6 pages (1741 words) , Download 2 , Coursework
Free
They have been satisfying local people and the tourists with their unique delicacies in chocolate. Apart from selling chocolates in the shop, the company is also quite efficient in supplying orders to a variety of weddings and parties.
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Marketing Stratagy of Dunkin Donut's Marketing Case Study
1 pages (250 words) , Download 4 , Case Study
Free
The company increases the value of its brand by selling only ‘fresh products’ to the consumers. Dunkin’ Donuts has a policy that they will throw away any coffee left in the kettle after 18 minutes and serve only fresh coffee to the consumers. This gives great value to its products as people know that whatever they are buying from the place.   
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Business improvement and change for Cadbury plc UK Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Cadbury plc, which was previously known as Cadbury Schweppes plc is a sweet shop company. The Company is occupied in the confectionery trade, with contribution across the three classes of chocolate, gum, and candy.
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Implementation, Strategic Controls - Online State of the Art Educational Portal Marketing Essay
5 pages (1314 words) , Download 2 , Essay
Free
Educational institutions have been a target for many entrepreneurs. With an increasing population, the demand for education is increasing significantly. This provides a good option for a business venture. According to Nykiel (2003), this venture has a 70% possibility of making a cut as a successful business or venture.
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Company Development - The Rate of Television Advertisements Marketing Case Study
4 pages (1492 words) , Download 2 , Case Study
Free
The rate of television advertisements is based on per second or per minute contract (i.e. 10-second spot, 1-minute spot, etc.). Therefore, television commercial production companies should produce infomercials that are effective in conveying the product or service benefits offered by their clients without consuming too much time.
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Applications of software: Microsoft Excel and Statistical Package Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The author states that applications of software such as Microsoft Excel and Statistical Package for Social Science (SPSS) are examples of technological uses that facilitate data analysis into customer care process. Similarly, technology has facilitated communication between involved stakeholders in customer relationship management.
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Oreo Multiple National Corporation Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Communication is also being done through the internet and the radio, and this has become the people’s way of life. The change and spread of technology today has made it easier for firms to market their products, and for charitable organizations to receive service support and donations.
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Current Customer Services and Expectations of Samsung Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The core idea that has evolved from the overall discussion is that Samsung has established itself as a globally leading electronics company not only in terms of products but also with regard to the delivery of superior customer services. It has been observed that the company always prepares itself in order to provide accurate services.
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Sales Layout for ONTELA PICDECK Marketing Essay
8 pages (2133 words) , Download 3 , Essay
Free
Ontela, a technology solutions company is planning to enter the market with its first offering, Picdeck. Ontela’s PicDeck is a one-of-a-kind picture transfer facility that eliminates the hectic process of connecting one’s phone to the PC through a wire in order to use them on social networking sites or store them in a systematic order.
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International Service Marketing Marketing Essay
9 pages (3047 words) , Download 2 , Essay
Free
In the current era, the extent of communication between nations has significantly increased. This has helped to enhance the prosperity of the airline industry. Presently, the industry is characterized by a high degree of competition and relatively lower profit margins. Though economic surplus generation is relatively low for the firms in this industry, yet it should be noted that fixed costs in business for these firms are very high.
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Defining Market Segmentation Based on Several Advertisements Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Benefits sought from consuming the beverage. Many people are interested in the benefits they get from consuming a particular product. In this case, coke is refreshing and there are also special brands for people with special cases like zero coke. People’s lifestyle also has an impact on their choice of coke as their preferred drink.
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Yearly Integrated Marketing Communication Campaign for Nike Marketing Coursework
6 pages (1507 words) , Download 4 , Coursework
Free
The product brand of choice in the Integrated Marketing Communications Campaign is Nike. The business will need to involve itself so much in trade promotional and product promotional communications and campaigns. This is to cater to the stimulation of more demand for the Nike brand of product.
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