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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Creates Value: What Does It Mean Marketing Assignment
1 pages (479 words) , Download 2 , Assignment
Free
Most manufacturers of consumer products “turn” their product lines at roughly 20% a year, because turnover is a measure of the efficiency of the firms in the management of their products. Turning the product lines by 20% a year ensures the reduction of the overhead costs, and thus an increment in profitability.
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Advertisement as a Monetization Strategy Marketing Case Study
7 pages (1955 words) , Download 3 , Case Study
Free
Consequently, the strategy that Twitter took in going about its challenges is questionable, and it could probably be a factor that hinders its fast growth. Even after identifying various ways and spaces that would enable Twitter to generate higher revenues, such as advertisement, the slow implementation of the strategy consistently dragged progress.
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Working Party Guidelines for Apps on Smart Devices Marketing Essay
2 pages (314 words) , Download 2 , Essay
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The author supports his thesis by outlining some of the specific ways through which the protection of the privacy of users of smart devices can be ensured. Some of the strategies include transparency, free and meaningful consent, security measures to protect personal data as well as purpose limitation, and data minimization.
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The Investigation of Consumer Behaviour on Purchasing Luxury Brand Names Online Marketing Essay
54 pages (10225 words) , Download 2 , Essay
When new media and technology, through social media and other Internet venues, made their mark on the commerce world, many corporations and businesses began engaging their customers through these means. Over the last five years, in particular, the Internet, social media, and mobile communications have developed exponentially, allowing many to increase their sales to a much wider audience.
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Reynolds Defense Firm Marketing Assignment
1 pages (263 words) , Download 2 , Assignment
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The customers of the firm are the individuals that face DUI charges. The firm utilizes communication as the key to ensuring that it achieves success in its business activities. At first, the firm adopts a stellar legal representation, which ensures that its clients are fully satisfied with the business activities.
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Impact of Social Media marketing on Business Performance Marketing Essay
6 pages (1669 words) , Download 4 , Essay
Free
They are likely to shift their attention towards the new products. Furthermore, through intensive advertising, the company can be able to convince these customers that the products meet the expectations of the target market. As a result, the customers are likely to test the products and later become loyal to them. Lastly, there is a huge potential in social media as a tool for research.
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Issues Arising from Brand Awareness in Children Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Constant guidance is the need of the hour in this case scenario as well as the responsibility on the part of the advertising professionals is also very much required in the present times. As one can see, today’s child is not only much more talented but also understands what his or her parents would never have heard about in their tender ages.
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Marketing of Coca Cola during the Olympic Games Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Without question most people consider the soft drinks to be a fast-moving consumer good. And whilst it may be the case that some people are likely to spend a much higher portion of their income in soft drinks one could argue that a soft drink does not represent a significant portion of one’s income. 
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Issues with Chinese Made Goods - Toys, Food Marketing Essay
1 pages (401 words) , Download 2 , Essay
Free
In view of the ever-increasing rejection of Chinese goods, many Chinese business houses have incorporated corporate social responsibility and global law-abidance in their business models. The same include guarantee of high-quality products and services by the business enterprises, among other issues.
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Marketing of Apple Company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The company has a global retail store outlet with a direct sales force with third-party resellers and online systems. Since September 25, 2010, the company had a global count of 317 retail outlets with 233 of these in the US. The company targets the educational market directly through its direct sales force.
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Brands Cannot be Expected to Last Forever Marketing Essay
2 pages (500 words) , Download 32 , Essay
Free
The brand is a concept that creates a distinct image for a company by which one makes out the company’s product from that of others in the market. Market experiences show that highly reputed brands have the potential to dominate the market. However, as it is said, “brands cannot be expected to last forever even though they have been largely accepted in the market”.
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The Development of a Marketing Plan for the LED Firefly Lamp Marketing Case Study
12 pages (3718 words) , Download 3 , Case Study
Free
The technological environment for producing the product is again in favour of the product. It uses solar-powered cells for being operated, which requires a high tech use of technology. For reuse of the battery, the battery needs to be charged, which may require adapters, which is another form of technology being applied.
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Information and Data Requirements Marketing Research Paper
1 pages (470 words) , Download 2 , Research Paper
Free
This will help to understand what exactly the course has in store for the students and how it can help them in their careers. This will also give an idea of what are the attributes that need to be included in the program. Information needs to be gathered from various quarters (mainly intellectuals and experts in the field) on the future of the program and the need for such a program.
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(Oral Presentation script) Ethical problems in international marketing Marketing Essay
2 pages (500 words) , Download 4 , Essay
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The researcher focuses the role of the marketing manager in developing effective international marketing strategies and policies. This research draws upon the major ethical problems,
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Customer Relationship Management and Business Intelligence Marketing Assignment
1 pages (618 words) , Download 2 , Assignment
Free
Spent a day or two each quarter in the homes of P&G's consumers, identifying new opportunities, and underpinning his mantra to the business that "the customer is boss." A retail client of mine wanted to increase the number of shoppers buying the higher value products in their range and believed a key issue was its packaging.
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The Importance of Brand Name Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author states that Tide remains one of the most profitable product of the world’s largest consumer products producing company P&G because of its reputable brand name and the tireless efforts it takes to maintain the brand positioning it has gained early in the market. There are very few brand names associated with products directly.
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Target Market Marketing Research Paper
1 pages (250 words) , Download 6 , Research Paper
Free
market by carefully choosing their target market based on the features of the product and distinct need of the customer that can be satisfied through their product offering. Anheuser-Busch has developed a product called a zero calorie beer. The product has been developed
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Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
In order to fully address customer needs, the tastes and preferences of the customer have to be identified and put into consideration when operationalizing strategies to capture the target market (Daviron & Ponte, 2006). In so doing, understanding the diversity
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Marketing Products and Services in a Dynamic Environment Marketing Assignment
9 pages (2607 words) , Download 2 , Assignment
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The designated roles of the customers and the firms entail a range of factors that determine the various forms that determine the connection between the processes and the outcomes of the products. The modern environment is dynamic and requires the application of a range of strategies that might be relied upon to increase the aspect of value.
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Price Comparisons Marketing Term Paper
1 pages (250 words) , Download 2 , Term Paper
Free
Due to alleviation of miscellaneous expenses like rent, electricity bills, online pricing is low and full of discounts compared to a retail department store. Presence of coupons eases shipping charges in online trading hence low price
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Business Policy and Strategic Management of Coca-Cola Marketing Essay
7 pages (1898 words) , Download 2 , Essay
Free
The company is headquartered in Atlanta Coca Cola is the largest beverage company in the globe that offers more than 500 brands in more than 200 countries (Srivastava & Verma, 2012). The brand portfolio includes carbonated beverages, non-carbonated energy drinks, waters, juice drinks, ready-to-drink coffees, and teas.
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Porters Diamond and Uppsala Models to Improve the Sustainability and Demand of an Organization Marketing Essay
10 pages (2872 words) , Download 2 , Essay
Free
Penetrations into international or foreign markets also help to intensify the demand and brand image of the organization in the market. As a result, such type of penetration helps to improve the total sales and position thereby amplifying its reputation in the market among other contenders. Due to these reasons, the maximum extent of the organization's desire to expand its operations into foreign markets.
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Advertising and Promotions: Nandos Loyalty Card Marketing Assignment
14 pages (3804 words) , Download 2 , Assignment
Free
One of the major techniques that will be used to measure the success of the promotional plan is by comparing the sales prior to and after the promotion. High sales after promotion will thus indicate the plan has attained its objective. Similarly, positive feedback from the customer is also an indication that the plan is successful.
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Distribution Strategy Issues Marketing Article
1 pages (276 words) , Download 2 , Article
Free
These different parties could have contributed to part of the product’s production in one way or the other, or packaging, or repackaging. By the products passing through different parties, until it ultimately gets to the final consumer, there is normally a price change that takes place. Normally this price change is always to transfer the costs.
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Global Marketing and the Digital Revolution Marketing Research Paper
1 pages (250 words) , Download 9 , Research Paper
Free
Jurras (2012) argues that over the years advances in the digital technologies have significantly affected the lives of people and societies throughout the world. The emergency of the mobile phone as a replacement for the telegram or
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Case Study: International Market Research at Mayo Clinic Marketing Case Study
2 pages (500 words) , Download 15 , Case Study
Free
The strategic expansion of our business is achievable through either physical relocation or expansion through new firms in other areas while maintaining the physical location of the mother business. The expansion should take into account the economic and
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Tambrands Companys Marketing Strategies Marketing Assignment
5 pages (1570 words) , Download 2 , Assignment
Free
The Mexican model advertising the P&G products having similar physical characteristics, religious and cultural practices would be an added advantage. It is particularly difficult to identify the origin of the model however the concept of close similarity helps the country women to relate to the advertisements placed (Emily and Miriam, 2000).
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Advertising Approaches based on Maggi Brand Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The prime mission of the company is to make food better that helps people to live a better life. The segmentation of the product is based on the habit and lifestyle of urban families. The recipients of the advertising are youth, working women, office goers, and kids. The two-pronged strategy devised by Nestle to pull kids on the fun plank.
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Milk Consumption Marketing Marketing Assignment
2 pages (812 words) , Download 2 , Assignment
Free
From the response got from the respondent after the interview process, it came out that the respondent had a strong love for the brand of product. It is, therefore, an assumption that the brand had a taste of feeling coupled with demand in the market structure following the respondent's answer. The brand according to the respondent was nutritious since it contains fruits with it.
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The Ford Motor Company Manufacturing Plants Across Continents Marketing Statistics Project
8 pages (2475 words) , Download 4 , Statistics Project
Free
Company and environment analysis will help in the making of better-informed decisions especially with regard to risk assessment and management. The analysis consists of PESTEL, SWOT, VRIO framework, and Porter's Five Forces model analysis. The result of these analyses significantly influences strategy formulation that follows thereafter.
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Innocent smoothies Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Although the company had existed for a long time and was able to leverage its reputation of producing high-quality healthy foods, the Olympics was the first major outdoor occasion. In addition, it
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Marketing Plan -marketing stratgy-target customer Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
on of the key target buyers; competitive market segments, distribution channels, product positioning, pricing strategy, research and development and expenditure strategies. In addition, the marketing strategy should define the business and position the product as a leading
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Impact of Black Fridays to Employees Marketing Term Paper
2 pages (754 words) , Download 3 , Term Paper
Free
During Black Fridays, a large number presents a risk of infection with airborne diseases such as TB. Records on Black Friday indicate that in the past, even some police officers have succumbed to injuries as they try to enforce the order. On the other hand, due to a lot of customers present in the stores, workers are forced to work several hours resulting in fatigue and stress.
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Perceptual Mapping on Positioning of the Brands Marketing Assignment
8 pages (2400 words) , Download 5 , Assignment
Free
It has a high brand presence. It is a recognized brand throughout the world and has an integrated distribution channel positioning its brand as a premium brand creating a niche for itself. The company has sufficient production units around the globe to satisfy its customer needs. Mercedes do not go for car distribution dealers as they directly appoint showroom dealers to reduce distribution cost.
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Marketing Plan for Atlantic Quench Cranberries Inc Marketing Essay
5 pages (1586 words) , Download 3 , Essay
Free
The marketing professionals have developed a number of analytical tools and techniques which help them gain an understanding of the marketing environment and subsequently develop marketing strategies. These include SWOT analysis, PEST analysis, Porter’s five forces analysis, etc. Out of these SWOT analyses is the most widely used technique (Downey, 2007).
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The Effects of Culture on Marketing of Clothing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
For instance, in most European cultures, there is little control on dressing code among citizens. Thus, freedom of dressing is paramount and one can put on as per tastes and preferences.
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Marketing Strategy Marketing Research Paper
12 pages (3000 words) , Download 4 , Research Paper
Free
The Sage software increases the speed of information transfer in all its offices. Sage is one of the leaders in the field of supplying companies with software that will lessen the time needed to record, group, tabulate, analyze and communicate all business and money transactions. Its major product is a business software.
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The Concept of Event Marketing Marketing Essay
11 pages (3082 words) , Download 2 , Essay
Free
The product or service here is the ‘launch’ of the product and this paper will prepare a marketing plan for this service. Event organizers now augment their “product” through a variety of add-on services and activities (Green, 2001). The objective of this is to enhance and broaden the event’s appeal.
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Jack Limited Marketing Strategy Marketing Research Proposal
5 pages (1536 words) , Download 2 , Research Proposal
Free
Jack Limited needs a new Marketing Strategy. The management team needs to find out what would entice the target market into buying Jack’s products, and consequently, to bring in sales to the company. The main objective is to learn about the buying habits and preferences of the target market to effectively offer the right products at a given time.
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Developing a Marketing Mix Marketing Term Paper
6 pages (1659 words) , Download 2 , Term Paper
Free
Marketing Communications mix with the extended marketing mix LCCs should carry out the various aspects of the marketing communication mix in a localized and personalized manner, by using both ATL and BTL form of promotion. That is, it can promote its services by first advertising about it in local newspapers.
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Customer Perceived Value Marketing Literature review
8 pages (2000 words) , Download 4 , Literature review
Free
The numerous accounts and points of view available, it seems like things boil down to one message: There are four fundamental constructs that are central for the development and maintenance of an organization’s relationship with its customers or stakeholder groups: trust, commitment, service quality, and customer satisfaction.
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Relation of Consumers Buying Habits to Marketing Methods Marketing Research Proposal
7 pages (1750 words) , Download 6 , Research Proposal
Free
The factors responsible to stimulate an interest in a scientific approach to decision making as categorized by the said authors are the manager’s increasing demand for more and better information, the availability of sophisticated quantitative techniques, information overload if discipline is not employed in the process.
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Segmentation Targeting Positioning Marketing Essay
1 pages (389 words) , Download 2 , Essay
Free
Market Segmentation is the initiative of dividing a product or services into various categories to survive in the competitive market and meet the needs of every purchaser. Proper segmentation is realized where customers with a common need are placed together and the demand strategy should differ from the needs of the other customers, (Capon, 2009).
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The Profitability of Zara Brand Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Unlike similar apparel retailers, the company controls most of the steps in designing, manufacturing, supply chain, and product distribution. Its stores sell clothes for men, women, and children. ZARA segments its market by sex. It produces products that target men, women, and children. ZARA subdivides its products into shoes.
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Marketing Strategy of Toyota Energy-Saving Vehicle in UK Market Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This research is being carried out to evaluate and present a definition of the energy saving car before going on to consider Toyota’s current marketing strategy. Finally, the research will attempt to consider a number of options open to Toyota in the future in order to maintain and develop a competitive advantage.
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Marketing Management for Tourism Industry Marketing Lab Report
11 pages (2950 words) , Download 3 , Lab Report
Free
It involves an array of businesses ranging from hotels, resorts to travel agencies and airlines. Banyan Tree Hotels and Resorts are among the main players in the Asian Tourist markets and, since, its entry in 1994, it has grown at a tremendous rate to establish a global brand. It is founded by Mr. Ho Kwon Ping and his wife Mrs. Claire Chiang.
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Walt Disney Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Team work, cooperation and communication, were highly emphasized. Disney’s first gamble of adding synchronized sounds in cartoon, something that had never been heard of before, paid off, in 1928. At this time, Disney Company majored on the production of animation films and cartoons.
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The Global Environment and Global Activities Marketing Essay
2 pages (902 words) , Download 4 , Essay
Free
The global aerospace industry along with the defense sector is valued at 920 billion US dollars as of the year 2009 (IMAP & Clear Water, 2011, p.3). According to the IATA, the global airline industry registered a profit worth 18 billion US dollars against a loss of 9.9 billion US dollars in the previous year.
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Chap 11 Video Harley Davidson Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Due to the popularity of the brand there are plenty of independent reviews of Harley Davidson products. I do not think that the internet is hurting the ability of the firm to provide personal selling. The employees of the company provide a
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Target Market Marketing Coursework
2 pages (500 words) , Download 6 , Coursework
Free
It should be precise, clear and measurable to help measure its success after a campaign. A message would be successful only if it would appeal to the target audience, thus the need to
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