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Marketing Essays

Result for Subject Marketing:
19702 essays
Developing Branding Strategies Marketing Essay
25 pages (7411 words) , Download 4 , Essay
The idea that you are what you buy - that possessions confer status - has long existed and guided some purchasing, as most notably observed by Thorstein Veblen (1899). However, as status became associated with specific brands, the next step historically became the marketing of brand imitations - in some cases, imitations of luxury items.
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Exporting Digital Education to the Middle East Marketing Term Paper
17 pages (4382 words) , Download 3 , Term Paper
Free
The paper provides an overview of the company, education products offered as well as the E-learning industry.  To establish the viability of the proposed venture, situational and market analyses pertaining to the targeted country are conducted.  Moreover, the operations of some potential competitors are assessed.
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The Tourism Industry and It's Success Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
Today's world cannot ignore that cultural heritage along with and in the form of the tourism industry is already at the heart of economic development and makes up a major resource to strengthen a global village identity. But the new economic circumstances that entrust to heritage a greater role, can also be lead to devastating effects.
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Product Development of LOreal Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
 The entire team of the company is committed to attaining significant market share and secure financial interest for the company. The company has specific values attached to its policy, which are endorsed by both, the management and employees. L'Oreal has been successful in the establishment of a healthy professional environment, 
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Marketing Fundamentals Analysis Marketing Term Paper
5 pages (1607 words) , Download 2 , Term Paper
Free
There are three main activities to be carried out before developing marketing strategies. These include segmentation, targeting, and positioning of the product/service. The organization chosen for the case study is Hutchison Whampoa Limited – 3G mobile service UK. Hutchison Whampoa Limited is an international corporation having many diversified businesses.
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Market Microstructure Approach Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
Market structure and design will have a major impact on, liquidity, trading costs and price discovery. It refers to trading rule attributes which include, transparency, protocols, off-market trading, dealer presence, continuity degree, information distribution, continuity degree and order types. (Hamilton, 1994)
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Proposed Marketing Plan for Sainsbury Company Marketing Business Plan
15 pages (3924 words) , Download 9 , Business Plan
Free
Sainsbury’s goal “to deliver an ever-improving shopping experience to our customers with great products and fair prices to exceed customers’ expectations for healthy, fresh, safe, and tasty food” has proven to be a great motivating factor in the most literal sense of the word and its description. They pledge corporate responsibility to raise standards and awareness.
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The Contribution that the Marketing Concept Can Make to the Overall Effectiveness of an Organisation Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
During the last few decades marketing has been challenged to undertake a paradigm shift away from the view of marketing as an optimization problem with an emphasis on product, price, promotion, and distribution and toward a conceptualization of marketing as a set of activities focused on intra-firm and inter-organizational influence processes.
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Markets, marketing and strategy Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The aim of the analysis is to clarify the principal issues, which the companies for the merger face at present, to forecast the possible changes the merger will bring and offer possible solutions for the issues described.
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Marketing Plan for Dale Lighthouse Property Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Societal Marketing is relatively a new market approach and has features distinct from the traditional standard marketing approach and promotes the balancing of consumer needs, the firm's profitability and improving the welfare of the society. The main theme behind this new marketing philosophy is to get the people to respond spontaneously.
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Factors that Influence Consumer Behavior Patterns, when Purchasing Fashion Items Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
The aim and objective of this research is to identify the influence of various factors such as consumer behavior on the demand of fashionable product. It will also try to explore that what factors really motivate the purchase of this product. We will also be comparing the store loyalty of fashionable items and non-fashion items.
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Mapping the Marketing Landscape Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Strategy involves placing the product in an advantageous position in respect to the competitors. It will help the company understand the product's position in the marketplace and define potential customers. Once the company has formed a marketing strategy that defines the product's position, a marketing plan can be written.
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Marketing Plan for Body Scrub Marketing Term Paper
7 pages (1750 words) , Download 4 , Term Paper
Free
While approaching the prospective customer we need to be double sure that the time and convenience must be well taken care of. As we are planning to target the college-going youth, so we need to make sure that the campaign doesn’t start off at around the time when the student community is busy, for example during the exam time. 
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Markets where Possible Government where Necessary Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
We will try to identify the conditions where this topic comes to the fore i.e. in places where a change into the system has to be made; be it additional or mere substitution and then look at the pros and cons of the thesis statement in light of the work of many renowned economists all of which will help us in trying to ascertain a judgment towards the statement at hand.
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Brand Life Cycle and Brand Knowledge Marketing Essay
2 pages (926 words) , Download 2 , Essay
Free
The author hereby argues that brand positioning has much wider implications than product positioning and hence the brand life cycle needs to be viewed from a very different perspective. Both these positioning strategies & hence their life cycle strategies need to be planned differently.
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Consumer Behaviour: Meaning Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The first thing my eyes saw was a good collection of trade-ins. “Good idea,” I thought, “In two weeks is Christmas, maybe I can afford something small?!” So I went into the shop and the smiling face of the Indian shop assistant met me at the tiny counter. The shop itself wasn’t big either. I asked for the cell make I liked: Nokia 2103.
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Relationship Marketing and Customer Service Marketing Literature review
14 pages (3500 words) , Download 3 , Literature review
Free
According to the words of the marketing guru Philip Kotler, the current business arena is turning “hypercompetitive” characterized by the presence of more intense competition among industry rivals. Thus, in order to succeed in their markets, companies are required to revamp their current strategies and put their customers into the center.
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Research for Marketing Decision Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
The key aspects of this assignment are: An understanding the various transcription protocols and assessing a sample transcription for accuracy; Evaluation of the specific questions asked during the interview keeping in mind the overall objective of the research; Analyzing the interview to give a summary of the broad findings which are relevant for the research questions to be answered.
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Effective Communication Campaign for Smith and Nephew Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
The objectives of the communication campaign and the elements involved in marketing communication are focused in detail. Finally the marketing strategy and communication method is selected and applied .There is a detailed analysis on the cost of campaign for budget allocation and finally the effectiveness of the marketing communication campaign is gauged by proven methods.
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Ad for Ad Sake Marketing Assignment
4 pages (1194 words) , Download 2 , Assignment
Free
The author states that as a part of the ad trends of the 90’s these advertisements rarely show any interest in revealing the usefulness of the product. They are more concerned with the sub-alter experience of the product users. Today’s ad filmmakers try to create a utopian flavor to the product where the product rules supreme.
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Prices of Stocks in Efficient Market Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
Company’s intrinsic value which is based on its future performance is dependent on currently available information. Company’s share price changes only with the emergence of new information that is expected to change a company’s profitability. Profitability in an efficient market only exists in response to new information.
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Advertising analysis (Nokia and Apple) Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
As the competition for man's attention arises, advertisement of mobile phones has propagated rapidly. Hence, as a mobile phone user myself, my attention was drawn to two of the latest commercials of mobile phones, each from the above-mentioned mobile phone manufacturers.
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Marketing Strategy for DHL Marketing Case Study
9 pages (2250 words) , Download 5 , Case Study
Free
For DHL, marketing programs should take into account a person's ideal and believed self-images, and help him move from the latter to the former through such factors as product, brand, and advertising. A good marketing program provides the purchaser with a purchasing rationale that is aligned with self-approved reasons for product preference.
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Thomas Nat's Cartoon Marketing Essay
1 pages (304 words) , Download 0 , Essay
Free
Advertising agencies forts help fill newspapers by placing ads not writing them. Magazines capitalized on the manufacturing’s need for national exposure when selling their ad space. One man brought these techniques to the political arena. Known as the “Father of Political Cartoons,” Thomas Nast invented the elephant and jackass icons.
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Commercial Rental Market in Midwestern City Marketing Essay
1 pages (461 words) , Download 3 , Essay
Free
Potential savings are best made by increasing the distance to the airport to a maximum of 20 miles, increasing the distance to the city center to four miles, increasing lease time to four years. The effect of applying these potential saving changes would yield an estimated annual cost per square foot of $27.5.
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System of U.S. Steel Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
U.S. Steel (USS) is the third largest integrated steel producer in the world with an annual production rate of 27 million tons. In 1996, Ford Motor Company threatened to sever all business with U.S. steel primarily because of their inefficient delivery system, rendering Ford incapable of achieving economies of scale.
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Competitive Strategy in Lighthouse Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Its objectives were to build a platform that would enable better response rates to their marketing campaigns, to create a management system and secure funding to expand the business.  A full environmental analysis was undertaken which showed that the Lighthouse has the opportunity to dominate the market and build its brand.
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Services Marketing Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
At its simplest, if you do not have any consumer for the product or service your business offers, then there is no reason for continuing existence (Adcock et al, 1995). A consumer service is “A deed, a performance, an effort” (Rathmell 1966) is not a thing, however something tangible, yet services rely on things for their performance.
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Addidas and Reebok: Market strategy Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
As a base from which to form a constructive evaluation we studied the history of both companies and the marketplace within which they operate, both in terms of size and the competition.
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Marketing Plan for a New Restaurant Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
There are many hotels and restaurants around the world which have established a good reputation; hence it is a difficult task to introduce a new hotel service with distinguishing features. The well-known restaurants and hotel chains cause a big threat to the newly opened restaurant. The restaurant and hotel industry has been developing day by day.
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Relationship Marketing by Dwyers Bathrooms Company Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The relationship marketing model provides the balance achieved by the integrated marketing approach focusing on service and quality. As such the strategy provides an ideal basis for the achievement of competitive advantage. Relationship marketing costs a fraction of what would be incurred in soliciting new customers.
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The Importance of Marketing to Organisations in the Twenty-First Century Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The author of this paper gives the definition of marketing and makes a historical overview of the notion. He talks about marketing management and market segmentation applying such a successful example as Apple Inc. In the conclusion the author describes importance of the marketing in the 21st Century.
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Marketing Analysis of Picture Frame and Furniture Company Marketing Assignment
7 pages (1750 words) , Download 4 , Assignment
Free
The analysis is about analyzing the customers need. We must analyze the perceptions and preferences of our customer. It means segmenting the market correctly and not in the way that most companies think about segmentation. It means having a profound understanding of their attitudes, their knowledge, and their emotions. 
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The Service Blueprints to Determine the Services Level Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The objectives of a service blueprint implemented within a company include; provision of enough time to market a new service into the market, increase service delivery, reduce the cost of delivering services and alignment of an organization to facilitate it to achieve a breakthrough in the service performance within a specified period of time.
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Marketing for a Newspaper Company: The TIMES Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The internet provides a global version of TIMES as well as local versions, all integrated into a singular paper that can be accessed by all. Also e[paper was a necessity as most of the people in today’s fast world do not like to wait for tomorrow to read the latest news. They want to read it as soon as it happens. 
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The Impact of Technology on Organisations Structure and Strategy Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The evolution of information is rapidly changing too, people expect you to know that graphics cards are not cards at all, and tell the difference between software and driver, or how a driver has nothing to do with cars at all. With the changing of technology, management lines are blurred, organisations restructured.
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Showing the Customer Who's Boss Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The German retail company, Hugo Boss, has for years been a powerful name in upscale men’s clothing. The main reason that the Hugo Boss company has been successful is because of the rare combination of quality products, brand integrity, and efficient marketing. Efficient marketing plays an important role in the success of any retail company. 
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A Missin Sttement nd Strtegies f NEXT Plc Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
The UK retаil clоthing mаrket is а diminishing mаrket. The industry is оverwhelmed with cоmpetitiоn frоm cоmpаnies which hаve invested in hi-tech mаchinery leаding tо greаter efficiency оr hаve plаced their prоductiоn tо fаctоries in cheаp lаbоur cоst cоuntries. Mоst pаrt оf the cоmpаnies in this sectоr mаke nоt very high prоfits.
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BDD Proposal to HMC: Multidivisional Marketing Marketing Essay
3 pages (866 words) , Download 2 , Essay
Free
The author states that in response to the requirement of HMC, BDD is considering applying the planned multidivisional marketing program approach, which may be applicable to the HMC account. HMC is at aims to reduce the financial budget of whatever business venture is applicable.
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How Consumer Remember the Product Marketing Essay
2 pages (715 words) , Download 3 , Essay
Free
The author states that when you think of candy, the brand should produce saliva in your mouth. M & Ms had created their popular slogan “ Melts in your mouth, not in your hands”, to activate the memory of the buyer to think of their product. In the case of Hershey’s they have all along been associating their flagship brand Kissables.
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The Theoretical Framework of Social Marketing Marketing Essay
8 pages (2417 words) , Download 2 , Essay
Free
Social marketing is a calculated process aimed towards bringing about a behavioral change for a social good. It is a modification of the traditional product and service marketing. In other words it’s the planning and implementation of programs intended to bring about social change using concepts from commercial marketing. It also  applies marketing as well as other concepts and techniques such as advertising, consumer research and promotions .
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Contributions of the Word-of-Mouth to Marketing Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
Word of mouth marketing is a new marketing speciality that is actionable, trackable, and plannable as any other form of marketing” (Sernovitz, 2006, p.1). Word of mouth marketing includes viral marketing, blogs, communities, e-referrals, loyalty programmes and such other techniques that get customers talking about various products and services.
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Premier Inns Marketing Strategy Marketing Case Study
10 pages (2500 words) , Download 5 , Case Study
Free
We are making a strategic marketing policy for Premier Inn. Our detailed report covers all the aspect to analyze and gives a marketing strategy for the Company.  Furthermore, the report also covers the strategy implementation plan. It not only boosts up the sales of the company but also aggressively brings high yield for the Company.
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The development of a marketing plan for Deloitte Croatia Marketing Essay
32 pages (8000 words) , Download 3 , Essay
Premium+
Deloitte Croatia began its operations on 1 June 1998. Deloitte was the last of the “Big 4” Global Accounting and Business Advisory firms to setup operations in Croatia. To effectively enter the local market, Deloitte Central Europe acquired a local practice to “kick-start” their operations. Last year Deloitte celebrated ten years of operations.
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The Antecedents and Consequence of Trust for Structural Equation Modeling Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Data were collected from 229 SMEs operating in the UK electrical and electronic sector. The results show that reputation, information exchange, and flexibility have a positive effect on trust, while power has a negative effect. The skill was not found to impact trust. In addition, trust has a significant positive impact on the long-term orientation of the relationship among SMEs.
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The Role of the Beijing Brand within the Context of Product Strategy Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
To account for the closest management of Beijing Brand for attracting sponsorships, it is important to put emphasis on the proposal of Keller (1993). According to him, the aims of brand management are: one is financial to estimate the value of a brand more precisely for accounting purposes. The second is strategic to improve marketing productivity.     
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Marketing Mix of Walmart Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Nowadays, marketing communication and advertising are becoming exceedingly important in everyday life. The use of the Internet has augmented the importance of advertising as advertisements about a specific brand or product reach people easier. Moreover, Jones (1995) states that “advertising is capable of a sharp immediate effect on sales”.
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Assessment of Mattel's Global Marketing Strategy for Barbie Marketing Essay
6 pages (1880 words) , Download 4 , Essay
Free
Therefore, a good entry-level strategy for the Mattel Company has involved introducing the fact that Barbie has an international face as it can be modified to cater to any kind of culture or country. In this regard, there has been long-term growth through the management of the immediate and other short-term risks.
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Controversial Television Advertising Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
The presence of various watchdog organizations who analyze television programming and advertisements makes it difficult for objectionable content to reach the viewer’s living rooms. These groups look for offensive or morally negative content but advertisers are wary of giving them anything to object about. 
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Credit Derivatives Market Overview with Focus on Collateralized Debt Obligations Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
This essay focuses on Collateralized Debt Obligations and take up for discussion characteristics, risks and issues associated with Collateralized Debt Obligation. It concludes the paper with uses and implementation methods utilized under CDOs. Credit derivatives are instruments essentially leading to transference of credit risk.
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