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Marketing Essays

Result for Subject Marketing:
19914 essays
Target Groups for Marketing and Advertising Campaigns Marketing Essay
6 pages (1528 words) , Download 2 , Essay
Free
The most relevant reference groups for the brand of toothpaste are arguably parents across the different HLC groups, from young single parents to full nest parents, to delayed full nest parents, because of the way these groups make the purchase decisions for household items for the rest of the family.
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Positioning Statement Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
BENEFIT: A rich and satisfying experience of having incredible glass beads, fashion jewelery stones, and machine cut chatons that provide a high level of customer satisfaction and pleasure for the customers. BRAND PERSONALITY: Premium quality, contemporary and
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Using Marketing Channels and Price to Create Value for Customers Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
For this product, the direct and indirect marketing strategies are used. The first is directly to the customer, while the other uses the distributors to get in touch with the wholesalers before they reach a retailer who provides it to the
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Standardisation versus Adaptation Marketing Literature review
8 pages (2000 words) , Download 4 , Literature review
Free
The globalization and internationalization processes have opened various geographic locations and new markets for firms from all over the world. These have also increased the complications of various operations related to financial, marketing or manufacturing of various products. Standardization, on one hand, offers various companies to maintain a consistent image across all the markets.
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The Marketing Practice For Unsigned Independent Artists And Their Music Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
For unsigned independent artists and their music online marketing models and a mix οf 4Ps and 4Cs can produce excellent results. Kotler et al (2001) recognize "4 Ps" that encompass an organizations entire competitive marketing strategy: product, price, promotion, and place.
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Online Shopping Facility of Chocolate For Ever Marketing Coursework
6 pages (1741 words) , Download 2 , Coursework
Free
They have been satisfying local people and the tourists with their unique delicacies in chocolate. Apart from selling chocolates in the shop, the company is also quite efficient in supplying orders to a variety of weddings and parties.
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Marketing Stratagy of Dunkin Donut's Marketing Case Study
1 pages (250 words) , Download 4 , Case Study
Free
The company increases the value of its brand by selling only ‘fresh products’ to the consumers. Dunkin’ Donuts has a policy that they will throw away any coffee left in the kettle after 18 minutes and serve only fresh coffee to the consumers. This gives great value to its products as people know that whatever they are buying from the place.   
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Business improvement and change for Cadbury plc UK Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Cadbury plc, which was previously known as Cadbury Schweppes plc is a sweet shop company. The Company is occupied in the confectionery trade, with contribution across the three classes of chocolate, gum, and candy.
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Implementation, Strategic Controls - Online State of the Art Educational Portal Marketing Essay
5 pages (1314 words) , Download 2 , Essay
Free
Educational institutions have been a target for many entrepreneurs. With an increasing population, the demand for education is increasing significantly. This provides a good option for a business venture. According to Nykiel (2003), this venture has a 70% possibility of making a cut as a successful business or venture.
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Company Development - The Rate of Television Advertisements Marketing Case Study
4 pages (1492 words) , Download 2 , Case Study
Free
The rate of television advertisements is based on per second or per minute contract (i.e. 10-second spot, 1-minute spot, etc.). Therefore, television commercial production companies should produce infomercials that are effective in conveying the product or service benefits offered by their clients without consuming too much time.
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Applications of software: Microsoft Excel and Statistical Package Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The author states that applications of software such as Microsoft Excel and Statistical Package for Social Science (SPSS) are examples of technological uses that facilitate data analysis into customer care process. Similarly, technology has facilitated communication between involved stakeholders in customer relationship management.
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Oreo Multiple National Corporation Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Communication is also being done through the internet and the radio, and this has become the people’s way of life. The change and spread of technology today has made it easier for firms to market their products, and for charitable organizations to receive service support and donations.
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Current Customer Services and Expectations of Samsung Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The core idea that has evolved from the overall discussion is that Samsung has established itself as a globally leading electronics company not only in terms of products but also with regard to the delivery of superior customer services. It has been observed that the company always prepares itself in order to provide accurate services.
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Sales Layout for ONTELA PICDECK Marketing Essay
8 pages (2133 words) , Download 3 , Essay
Free
Ontela, a technology solutions company is planning to enter the market with its first offering, Picdeck. Ontela’s PicDeck is a one-of-a-kind picture transfer facility that eliminates the hectic process of connecting one’s phone to the PC through a wire in order to use them on social networking sites or store them in a systematic order.
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International Service Marketing Marketing Essay
9 pages (3047 words) , Download 2 , Essay
Free
In the current era, the extent of communication between nations has significantly increased. This has helped to enhance the prosperity of the airline industry. Presently, the industry is characterized by a high degree of competition and relatively lower profit margins. Though economic surplus generation is relatively low for the firms in this industry, yet it should be noted that fixed costs in business for these firms are very high.
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Defining Market Segmentation Based on Several Advertisements Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Benefits sought from consuming the beverage. Many people are interested in the benefits they get from consuming a particular product. In this case, coke is refreshing and there are also special brands for people with special cases like zero coke. People’s lifestyle also has an impact on their choice of coke as their preferred drink.
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Yearly Integrated Marketing Communication Campaign for Nike Marketing Coursework
6 pages (1507 words) , Download 4 , Coursework
Free
The product brand of choice in the Integrated Marketing Communications Campaign is Nike. The business will need to involve itself so much in trade promotional and product promotional communications and campaigns. This is to cater to the stimulation of more demand for the Nike brand of product.
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Global Marketing of Uniqlo in the UK Market Marketing Essay
11 pages (3376 words) , Download 2 , Essay
Free
In the UK with the increasing demand for fashion brands among the youth, the company had a huge opportunity to grow and expand its business in the UK. It also got the benefit from the point that the consumers have looked to shift their preferences from their home country to the foreign markets. The branding and the advertisements used by the company have enabled the company to create good brand awareness.
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Fashion Industry Analysis Marketing Assignment
9 pages (2879 words) , Download 2 , Assignment
Free
The governments of the US and the UK must devise certain legal measures in order to bring down the imitation of creations by competing brands. In this manner, it would create a fair market for fashion products, wherein the brands with better-skilled personnel in the creativity department can have an edge over the others.
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The Secrets of Website Persuasion Marketing Assignment
7 pages (1931 words) , Download 2 , Assignment
Free
Empathy can be achieved by truly connecting with the customer on a personal level. This would be achieved by handling complaints and queries effectively. The sales representative should be trained in such a manner that he conveys his care to the customer. Empathy can also be achieved by keeping a track of customer's wish lists and purchases.
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Marketing Creates Value: What Does It Mean Marketing Assignment
1 pages (479 words) , Download 2 , Assignment
Free
Most manufacturers of consumer products “turn” their product lines at roughly 20% a year, because turnover is a measure of the efficiency of the firms in the management of their products. Turning the product lines by 20% a year ensures the reduction of the overhead costs, and thus an increment in profitability.
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Advertisement as a Monetization Strategy Marketing Case Study
7 pages (1955 words) , Download 3 , Case Study
Free
Consequently, the strategy that Twitter took in going about its challenges is questionable, and it could probably be a factor that hinders its fast growth. Even after identifying various ways and spaces that would enable Twitter to generate higher revenues, such as advertisement, the slow implementation of the strategy consistently dragged progress.
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Working Party Guidelines for Apps on Smart Devices Marketing Essay
2 pages (314 words) , Download 2 , Essay
Free
The author supports his thesis by outlining some of the specific ways through which the protection of the privacy of users of smart devices can be ensured. Some of the strategies include transparency, free and meaningful consent, security measures to protect personal data as well as purpose limitation, and data minimization.
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The Investigation of Consumer Behaviour on Purchasing Luxury Brand Names Online Marketing Essay
54 pages (10225 words) , Download 2 , Essay
When new media and technology, through social media and other Internet venues, made their mark on the commerce world, many corporations and businesses began engaging their customers through these means. Over the last five years, in particular, the Internet, social media, and mobile communications have developed exponentially, allowing many to increase their sales to a much wider audience.
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Reynolds Defense Firm Marketing Assignment
1 pages (263 words) , Download 2 , Assignment
Free
The customers of the firm are the individuals that face DUI charges. The firm utilizes communication as the key to ensuring that it achieves success in its business activities. At first, the firm adopts a stellar legal representation, which ensures that its clients are fully satisfied with the business activities.
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Impact of Social Media marketing on Business Performance Marketing Essay
6 pages (1669 words) , Download 4 , Essay
Free
They are likely to shift their attention towards the new products. Furthermore, through intensive advertising, the company can be able to convince these customers that the products meet the expectations of the target market. As a result, the customers are likely to test the products and later become loyal to them. Lastly, there is a huge potential in social media as a tool for research.
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Issues Arising from Brand Awareness in Children Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Constant guidance is the need of the hour in this case scenario as well as the responsibility on the part of the advertising professionals is also very much required in the present times. As one can see, today’s child is not only much more talented but also understands what his or her parents would never have heard about in their tender ages.
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Marketing of Coca Cola during the Olympic Games Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Without question most people consider the soft drinks to be a fast-moving consumer good. And whilst it may be the case that some people are likely to spend a much higher portion of their income in soft drinks one could argue that a soft drink does not represent a significant portion of one’s income. 
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Issues with Chinese Made Goods - Toys, Food Marketing Essay
1 pages (401 words) , Download 2 , Essay
Free
In view of the ever-increasing rejection of Chinese goods, many Chinese business houses have incorporated corporate social responsibility and global law-abidance in their business models. The same include guarantee of high-quality products and services by the business enterprises, among other issues.
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Marketing of Apple Company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The company has a global retail store outlet with a direct sales force with third-party resellers and online systems. Since September 25, 2010, the company had a global count of 317 retail outlets with 233 of these in the US. The company targets the educational market directly through its direct sales force.
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Brands Cannot be Expected to Last Forever Marketing Essay
2 pages (500 words) , Download 32 , Essay
Free
The brand is a concept that creates a distinct image for a company by which one makes out the company’s product from that of others in the market. Market experiences show that highly reputed brands have the potential to dominate the market. However, as it is said, “brands cannot be expected to last forever even though they have been largely accepted in the market”.
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The Development of a Marketing Plan for the LED Firefly Lamp Marketing Case Study
12 pages (3718 words) , Download 3 , Case Study
Free
The technological environment for producing the product is again in favour of the product. It uses solar-powered cells for being operated, which requires a high tech use of technology. For reuse of the battery, the battery needs to be charged, which may require adapters, which is another form of technology being applied.
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Information and Data Requirements Marketing Research Paper
1 pages (470 words) , Download 2 , Research Paper
Free
This will help to understand what exactly the course has in store for the students and how it can help them in their careers. This will also give an idea of what are the attributes that need to be included in the program. Information needs to be gathered from various quarters (mainly intellectuals and experts in the field) on the future of the program and the need for such a program.
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(Oral Presentation script) Ethical problems in international marketing Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The researcher focuses the role of the marketing manager in developing effective international marketing strategies and policies. This research draws upon the major ethical problems,
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Customer Relationship Management and Business Intelligence Marketing Assignment
1 pages (618 words) , Download 2 , Assignment
Free
Spent a day or two each quarter in the homes of P&G's consumers, identifying new opportunities, and underpinning his mantra to the business that "the customer is boss." A retail client of mine wanted to increase the number of shoppers buying the higher value products in their range and believed a key issue was its packaging.
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The Importance of Brand Name Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author states that Tide remains one of the most profitable product of the world’s largest consumer products producing company P&G because of its reputable brand name and the tireless efforts it takes to maintain the brand positioning it has gained early in the market. There are very few brand names associated with products directly.
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Target Market Marketing Research Paper
1 pages (250 words) , Download 6 , Research Paper
Free
market by carefully choosing their target market based on the features of the product and distinct need of the customer that can be satisfied through their product offering. Anheuser-Busch has developed a product called a zero calorie beer. The product has been developed
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Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
In order to fully address customer needs, the tastes and preferences of the customer have to be identified and put into consideration when operationalizing strategies to capture the target market (Daviron & Ponte, 2006). In so doing, understanding the diversity
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Marketing Products and Services in a Dynamic Environment Marketing Assignment
9 pages (2607 words) , Download 2 , Assignment
Free
The designated roles of the customers and the firms entail a range of factors that determine the various forms that determine the connection between the processes and the outcomes of the products. The modern environment is dynamic and requires the application of a range of strategies that might be relied upon to increase the aspect of value.
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Price Comparisons Marketing Term Paper
1 pages (250 words) , Download 2 , Term Paper
Free
Due to alleviation of miscellaneous expenses like rent, electricity bills, online pricing is low and full of discounts compared to a retail department store. Presence of coupons eases shipping charges in online trading hence low price
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Business Policy and Strategic Management of Coca-Cola Marketing Essay
7 pages (1898 words) , Download 2 , Essay
Free
The company is headquartered in Atlanta Coca Cola is the largest beverage company in the globe that offers more than 500 brands in more than 200 countries (Srivastava & Verma, 2012). The brand portfolio includes carbonated beverages, non-carbonated energy drinks, waters, juice drinks, ready-to-drink coffees, and teas.
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Porters Diamond and Uppsala Models to Improve the Sustainability and Demand of an Organization Marketing Essay
10 pages (2872 words) , Download 2 , Essay
Free
Penetrations into international or foreign markets also help to intensify the demand and brand image of the organization in the market. As a result, such type of penetration helps to improve the total sales and position thereby amplifying its reputation in the market among other contenders. Due to these reasons, the maximum extent of the organization's desire to expand its operations into foreign markets.
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Advertising and Promotions: Nandos Loyalty Card Marketing Assignment
14 pages (3804 words) , Download 2 , Assignment
Free
One of the major techniques that will be used to measure the success of the promotional plan is by comparing the sales prior to and after the promotion. High sales after promotion will thus indicate the plan has attained its objective. Similarly, positive feedback from the customer is also an indication that the plan is successful.
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Distribution Strategy Issues Marketing Article
1 pages (276 words) , Download 2 , Article
Free
These different parties could have contributed to part of the product’s production in one way or the other, or packaging, or repackaging. By the products passing through different parties, until it ultimately gets to the final consumer, there is normally a price change that takes place. Normally this price change is always to transfer the costs.
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Global Marketing and the Digital Revolution Marketing Research Paper
1 pages (250 words) , Download 9 , Research Paper
Free
Jurras (2012) argues that over the years advances in the digital technologies have significantly affected the lives of people and societies throughout the world. The emergency of the mobile phone as a replacement for the telegram or
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Case Study: International Market Research at Mayo Clinic Marketing Case Study
2 pages (500 words) , Download 15 , Case Study
Free
The strategic expansion of our business is achievable through either physical relocation or expansion through new firms in other areas while maintaining the physical location of the mother business. The expansion should take into account the economic and
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Tambrands Companys Marketing Strategies Marketing Assignment
5 pages (1570 words) , Download 2 , Assignment
Free
The Mexican model advertising the P&G products having similar physical characteristics, religious and cultural practices would be an added advantage. It is particularly difficult to identify the origin of the model however the concept of close similarity helps the country women to relate to the advertisements placed (Emily and Miriam, 2000).
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Advertising Approaches based on Maggi Brand Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The prime mission of the company is to make food better that helps people to live a better life. The segmentation of the product is based on the habit and lifestyle of urban families. The recipients of the advertising are youth, working women, office goers, and kids. The two-pronged strategy devised by Nestle to pull kids on the fun plank.
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Milk Consumption Marketing Marketing Assignment
2 pages (812 words) , Download 2 , Assignment
Free
From the response got from the respondent after the interview process, it came out that the respondent had a strong love for the brand of product. It is, therefore, an assumption that the brand had a taste of feeling coupled with demand in the market structure following the respondent's answer. The brand according to the respondent was nutritious since it contains fruits with it.
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The Ford Motor Company Manufacturing Plants Across Continents Marketing Statistics Project
8 pages (2475 words) , Download 4 , Statistics Project
Free
Company and environment analysis will help in the making of better-informed decisions especially with regard to risk assessment and management. The analysis consists of PESTEL, SWOT, VRIO framework, and Porter's Five Forces model analysis. The result of these analyses significantly influences strategy formulation that follows thereafter.
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