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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing Management Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
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In most cases, a strong customer relationship means that the client keeps doing the business with the company or the provider for long periods (Kotler & Keller, 2011, p. 173). Additionally, it means that the
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Selfridges to Launch Gender Neutral Retail Concept Marketing Article
2 pages (500 words) , Download 3 , Article
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In fact, it was asserted in the article, according to the Selfridge’s creative director, Linda Hewson, “the Agender project ‘is not about
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Marketing Strategies and Marketing Programs of JetBlue Airways Corporation Marketing Research Paper
21 pages (5555 words) , Download 4 , Research Paper
JetBlue Airways created its Customer Bill of Rights to protect its customers from unexpected inconveniences. This Customer Bill of Rights was prompted by the February 2007 Valentine's DaValentine'srDay'sed. This storm was caused by an organizational meltdown, which resulted in particularly elevated levels of cancellations and controversies.
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Brave Software Company's Marketing Plan Marketing Term Paper
4 pages (1144 words) , Download 2 , Term Paper
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The company aspires to positioning itself as an industry leader within the next six months, providing best quality products to its customers. Intentions of increasing the current market share in terms of customer numbers are the driving force of the company. The company aims at receiving recognition in the industry by acquiring the gold award for best calendar software solutions of the year.
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Recommendations for RedBull Cola on the Strategic Planning Level Marketing Case Study
5 pages (1526 words) , Download 2 , Case Study
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For example, the development of a television spot in which a stressed mother is overloaded with problems and the bull comes crashing through the kitchen wall with a four-pack of RedBull hanging from its horns. With a hefty smile and a sigh of relief, the homemaker pats the bull and gingerly takes her energy pack surprise.
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Fiat Agrees to Spin Off Non Car Making Division Marketing Essay
1 pages (318 words) , Download 3 , Essay
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Fiat’s intention to adapt to flexibility by splitting the group to develop a division on non-car assets and merge economies upon integration with Chrysler and other huge manufacturing firms altogether reflect the author’s agreement to the position that places globalization on the necessity of interdependence.
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Baskin Robins Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
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Baskin-Robins would use secondary data that examine other organizations that have changed their logo in the past to determine the effect the change had on their customers. Moreover, Baskin Robins can use Syndicated data that relate to its industry. Syndicated data is a
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Marketing Case Study Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Use of consumer premiums is also necessary. There are promotional efforts to create demand of consumers by encouraging consumers to buy from retailers who buy from wholesalers and manufacturer. For this guard strategy, the product should have high demand; there
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Tourism research Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Tourism contributes 4.4 percent of the worlds GDP. It provides employment to about 200million people worldwide. In tourism research, there are regularly agreed-upon essentials that must be described by the methodology in order for research
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Toyota Corporation Organizational Analysis Marketing Research Paper
7 pages (1979 words) , Download 3 , Research Paper
Free
Toyoda is the largest automobile maker by production and sales. The company was founded in 1937 by Kiichiro Toyoda. The production system of Toyota is based on lean philosophy which implies that production considers the way they spent resources for any objective other than making value targeting the customers which in turn may be wasteful.
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Phillip Morris Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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Moreover, there is prevalence of fake cigarettes manufactured without authorization of the brand owner. Phillip has taken some measures to curb illegal sale of cigarettes (Philip Morris International, 2012). This is by
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Week 4 A 2 Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
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Using prototyping will help her to get clients responses before developing actual system. This will also help clients to get used to the operation of the system earlier. Using prototype will be cost effective for her as she
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Marketing Communication - American Goods Wholesale Club Marketing Essay
4 pages (1266 words) , Download 3 , Essay
Free
American Goods Wholesale Club (AGW) is service providing company. This company provides products that are produced in America to local retailers as well as to club members. The club has planned to expand its business operations in the market of China with the intention of improving profitability as well as expanding business operations in the international market.
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What Process Would You Go Through to Determine a New Concept for the Hunt Room Marketing Essay
4 pages (1018 words) , Download 3 , Essay
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The first point that none of the shareholders in the discussion discussed was any type of vision or scope for the rate of return that they would expect the new Hunt Room to generate.  This is a primary question due to the fact that the slated remodelling is expected to total not less than 500,000 USD.
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Analyze 7Ps in Year 10 Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The high quality of the athletic footwear company products makes their products be preferred by the customers. Customers who purchase the shoes get value for their money and thus maintain their purchases. Athletic footwear further improves the quality of their existing
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Free topic Marketing Research Proposal
1 pages (250 words) , Download 2 , Research Proposal
Free
The company holds top positions 15th and 25th on Forbes lists of ‘The World’s Biggest Public Companies’ and ‘The Worlds Most Powerful Brands’ respectively [2]. However,
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Starting a Small and Medium-Sized Enterprises Marketing Essay
7 pages (2277 words) , Download 5 , Essay
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This project has helped in understanding the internal market structure of the computing industry. The most important aspect of starting a business is that it should be able to cover its costs in the process. In order to do so, complete knowledge of the market structure is essential (Pinson and Jinnett, 2006). 
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Service Situation - Transportation by Taxi from Watford to Brentwood Marketing Essay
6 pages (1559 words) , Download 2 , Essay
Free
This is arguably the most special characteristic of service products and is the most difficult characteristic to appreciate. This is because services are highly perishable as compared to products. The challenge comes when a person asks themselves how, for instance, the services of a taxi company are considered to be more perishable than, say, fresh vegetables and food products.
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Consumer Behaviour Theory Marketing Coursework
5 pages (1571 words) , Download 3 , Coursework
Free
It is important to state that the work at hand presents the point that while a consumer behaviour theory is quite good in helping marketers to understand many things about the customers’ actual intention, say in the purchase, it still remains to contribute nothing in telling about how consumers act in real life.
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Consumer Buying Behavior Marketing Essay
9 pages (2315 words) , Download 2 , Essay
Free
Marketing is one of the vital practices in an organization that contributes significantly to the success of the organization in terms of the achievement of sales and revenue goals and objectives. In this report, the researcher will attempt to explain and analyze consumer buying behavior, its theories, and factors affecting buying decisions, ways to conduct market research, and customer responses.
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The Major Elements of the Marketing Process Marketing Assignment
6 pages (1569 words) , Download 3 , Assignment
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International marketing differs from domestic marketing because it is governed by laws. Different nations have different laws governing marketing. This poses a challenge to a domestic organization. It entails elaborate understanding social backgrounds of consumers, who are challenging compared to the domestic market.
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The Marketing Communication Campaign for the Moveo Foldable Electric Scooters Marketing Assignment
13 pages (4006 words) , Download 3 , Assignment
Free
The new ultra-light MOVEO foldable electric scooter is made of light carbon fiber material in a design of an organic shape. This great innovation is a new category of electric scooters because they can be folded instead of being left outside in the parking. The MOVEO foldable electric scooter weighs as little as 25 kilograms.
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Co-creating Services and New Paths to Value Marketing Term Paper
9 pages (2338 words) , Download 2 , Term Paper
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The benefits spread over three categories affecting customers’ services and users, the service design program, as well as the entire institution involved in the design project. It is important to comprehend that the benefits closely relate to the process of enhancing the creative process, management of the project, the service process.
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Global Corporate Marketing Strategies of Bankings Marketing Essay
8 pages (2609 words) , Download 2 , Essay
Free
RBS has been successful in its effort to enter the Chinese market with the help of a Hybrid Strategy. In order to sustain their success in the market, they need to have innovative marketing strategies (Rogers, 2001). They can increase their awareness and make the target customers interested in the bank’s offerings by delivering free gifts.
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Social Media Marketing Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
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An observation of Jacob’s Grill indicates that one of the challenges that it faces is with regard to how they are able to serve their customers. They are not able to predict demand for the day and this means that they are not able to serve the customers effectively and fast. When a customer orders for a custom meal, the customer has to wait for too long.
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Target Marketing Strategy and positioning of Popeye Marketing Case Study
7 pages (2107 words) , Download 3 , Case Study
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The critical incident includes the postings of the blogs on Popeye marketing strategies. According to the postings, the Popeye is considered to be an attractive place. The ambience and the food quality are found to be more attractive. The experience of Popeye Singapore seems to be ok because of the good and spacious place.
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Relevance of Market Decision Making Marketing Assignment
2 pages (532 words) , Download 2 , Assignment
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Retailers and fashion designers in early 2000 realized that customer preference was shifting to the European suit styles, which were slimmer and less baggy than American suit styles. A marketing plan should focus on consumer preferences. Thus, designers such as Dior Homme, Raf Simons, and Thom Browne started the slim-fit trend to accommodate this shift in clothing culture.
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The Importance of Market Research for Verizon Wireless Marketing Research Paper
4 pages (1106 words) , Download 2 , Research Paper
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Marketing research is a broader aspect of the business that focuses on different things such as the competitor, the product, the price and also the need for its product and identifies the possible way of how to stamp its market share in its industry (Howard, 2012). It focuses on market research of different types but the core type of marketing research is product research.
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Conceptual Framework of Corporate Branding Marketing Assignment
14 pages (4115 words) , Download 3 , Assignment
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Corporate branding was the major area of concern in this particular study. It can be stated that corporate branding as a concept is highly distinguishable from the product branding approach. Product branding is associated with product features and promotional campaigns. On the contrary, corporate branding is solely responsible for creating an appropriate corporate image.
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Marketing analysis or external scanning Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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Health industry is projected to continue to grow rapidly in Saudi Arabia because of huge investment by the government in this sector. The scope for the business of gym for autistic
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Waters Bottling Company Marketing Essay
4 pages (1114 words) , Download 3 , Essay
Free
Advertising is a component of the promotion mix (Lamb, 2012). It deals with creating awareness among customers regarding crystal clear, granite-filtered mountain water. It is a crucial step in marketing because the process involves strategy selection, analyzing the expenditure, and advertising media selection.
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Marketing Plan for AUP Coffee Marketing Case Study
9 pages (2275 words) , Download 2 , Case Study
Free
Promotional people can answer questions about the product, as well as convince the people to buy it, using wit and flowery words.  Billboards can only do so much with its colours, design, and catchy tag lines.  It is, however, more beneficial for the product to have it advertised by a medium with a brain.
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New Ideas About Marketing and Marketing in Politics Marketing Article
1 pages (284 words) , Download 2 , Article
Free
Politicians need to appear knowledgeable and sincere and appear to be a good person. The opposition is always trying to jam your message and prevent you from communicating properly. This article is meant to be explanatory or educational and provide reasons why Obama and the Democrats are in trouble as the mid-term elections approach.
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Definition of Marketing and Nutritional Supplements Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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From my opinion, marketing deals with search for, and satisfaction of personal or organizational clients needs after wining their confidence. I thus consider it a management process within which new or existing clients are familiarized with products and the organization
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Wide Product Mix of ConocoPhillips Company Marketing Essay
2 pages (609 words) , Download 2 , Essay
Free
Natural gas gathering, processing, and marketing; and (4) chemicals and plastics production and distribution (“ConocoPhillips Fact Sheet: Third Quarter 2011”). From these activities, the organization has a wide product mix that is broadly categorized as consumer products and business products each of which has a line of products within it.
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Methodology chapter in my dissertation Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Observation of facts, which are allowed to speak for themselves, takes precedence over logical or theoretical analysis. It avoids any distortion that might occur due to analysis. Hence, for this method, the subject
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Marketing product and pricing Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Through the use of advertisement and the ever so powerful word of mouth, the consistent theme of PS3 has created a strong brand image. Sony PS3 solid brand image has been reinforced and poses as a powerful purchase
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Information for Marketing - Mission and Objectives of the European Islamic Investment Bank Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The year of 2006 was a time for the bank’s establishment in the Islamic market place both in the UK and overseas. More objectives and problems to be addressed were the implementation of a bespoke IT systems solution, operational policies, and procedures that were intended to robust and allow for flexibility.
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Market research in another country Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Russia’s climate, economic conditions, and its increasing demand for hard surface floor products make it the ideal spot for Inside Edge to introduce
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Strategies of Mandarin Oriental Hotel Group Using Five Forces Theory Marketing Essay
4 pages (1345 words) , Download 5 , Essay
Free
Five Forces Theory is generally used by the business managers of different organizations for comprehending its strengths as well as weaknesses in this highly competitive business market. The theory comprises certain imperative factors that can be better understood with the help of the following graphical representation.
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Marketing Presentation Marketing Essay
1 pages (342 words) , Download 3 , Essay
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Contrary to this, her performance has declined in the last few years, which has become a great concern to Dave Parrett, the sales manager in Ace chemicals. The possible causes of this deterioration are lack of recognition, stagnation of ranks in the company, lack of bonus remuneration based on performance, and possible performance reviews.
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Economic and Social Factors Influencing Indian Hotel Industry Marketing Assignment
11 pages (3360 words) , Download 3 , Assignment
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While positioning itself as a luxury hotel, Jumeirah must price the services reasonably, so that the extra costs levied for its specific services do not overload the consumers. The prices should also be competitive as the industry is heavily loaded with other players. Developing relationships with consumers.
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The Management of the Rainforest Cafe Marketing Research Paper
5 pages (1542 words) , Download 3 , Research Paper
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Various organizations operating in different industries realize that the employees feel stressed due to the present day competitive scenario. An individual is also stressed as he strives to balance professional and personal life. The companies, therefore, organize parties and functions which can act as stress busters for the employees.
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Mix strategy for Mobile Services Provider Vodafone Marketing Essay
13 pages (3250 words) , Download 3 , Essay
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The author explains that Vodafone is the largest telecommunications company, and its headquarters are located in Newbury, England. The company was formed in 1982 but has since established itself as a worldwide brand. The company is a joint venture between Racial Electronics and Millicom and the Hambros technology.
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Mission Statement and Marketing Research Marketing Essay
1 pages (250 words) , Download 2 , Essay
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A well stated mission should precisely state the organization history, dream, the value structure of management, the future of the external environment as well as the future corporate resources that will support the corporate
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Apple - Function and Form Marketing Essay
8 pages (2737 words) , Download 2 , Essay
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The differentiation element of Porter’s generic strategy entails the effective designing of the products and services of a company subject to those products of its rivals. Apple has been successful in designing its devices with a new look in a bid to be identified by the customers in comparison to the other companies.
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Short Answers on Merchants of Cool Marketing Assignment
1 pages (504 words) , Download 7 , Assignment
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In this study, MTV focused on learning the teens by visiting their homes and collecting personal information. They did this by asking them personal questions and go through their belongings such as their music albums. The researchers also got involved in the teens’ lives by accompanying them to social places such as to nightclubs.
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Consumer Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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nal buyers and consumers, and they have several things according that they change their behavior such as economic conditions and occupations, and marketers acquire different strategies to influence consumers’ buying behaviors (Paul & Olson, 2010). Issues that can occur from
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Marketing Services Versus Products Part II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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A good example of service customization is the guided tour. Depending where the tourists would want to go, travel agencies can arrange for
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Orthopedic Bracing Market in the US Marketing Research Paper
7 pages (1941 words) , Download 3 , Research Paper
Free
Most traditional health insurers provide coverage for back braces provided that the back braces are deemed necessary medically and that they adhere to the criteria laid out for durable medical equipment. Certain insurers do not cover a new brace’s cost if the patient has been provided with one over the past few years.
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