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Marketing Essays

Result for Subject Marketing:
19914 essays
Strategic Leadership and Innovation at Apple Inc Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
This research will begin with the statement that Apple Inc, a name that drives and dominates the world of electronics and gadgets in modern times. Ranging from music players to mobile phones to computers and tablets. It is the de jure king of electronics. Achieving this status does not come without performing something extra ordinary.
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Strategic Marketing Audit for Marks and Spencer Marketing Essay
10 pages (2932 words) , Download 9 , Essay
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Strong competition is a serious threat to the company. Examples of companies keeping Marks and Spencer, not at ease are Tesco, Asda, and Sainsbury. The companies not only provide value-added products but also quality items to build customer trust and loyalty. In the sector of clothing, there exist Next, Gap, Top Shop, and other upcoming outlets.
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Learning Reflection Marketing Essay
1 pages (250 words) , Download 2 , Essay
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In addition, owing to the multiple features, the Galaxy S III is meant for customers, who like technology. This supports different Google Mobile services and has many exciting features. Furthermore, it has a good design, is light in weight, and comes in different cool
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Marketing of Mobile Jacuzzis Marketing Essay
2 pages (523 words) , Download 2 , Essay
Free
A mobile Jacuzzi can be argued to contain the utility that suits the need to satisfy the consumer specially. Firstly, it is apparent that this would help in reducing costs associated with buying, installing, and maintaining. This is arguably true because since Jacuzzi is not to be used at all times, the need to hire is consistence with the urge to use it occasionally.
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Video report Marketing Movie Review
2 pages (500 words) , Download 2 , Movie Review
Free
through corporate social responsibility, companies globally have to invest part of their profits in taking care of the society, either environmentally or financing social activities and affairs. An example of social
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Marketing Communications: Interactivity, Communities, and Content Marketing Book Report/Review
15 pages (4683 words) , Download 6 , Book Report/Review
Free
The integrated marketing communication plan will serve as a roadmap to turn the direction of the business to achieve the desired level of success. This plan aims to provide a better understanding of the strategies taken into consideration to increase the overall engagement level of customers within the market while influencing the customers to purchase the products offered by Cupcake Central.
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Is SWOT Analysis Deeply Flawed and Should It Be Applied as a Modern Marketing Tool Marketing Essay
8 pages (2367 words) , Download 3 , Essay
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The SWOT analysis has been extensively used for the analysis of the key strengths, weaknesses, opportunities, and threats of businesses and also for the purpose of classroom analysis that segregates between facts and figures to bring in a concise overview of the strategic landscape. However, despite such huge popularity and global acceptance, the SWOT analysis largely falls short of ineffectiveness.
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Customer Satisfaction in Qatars Banking Sector Marketing Essay
7 pages (2347 words) , Download 3 , Essay
Free
By adopting a quantitative method to the research study, the researcher aims to identify the gap between customers’ expectations and customers’ perceptions towards Al-Khalij Bank’s services. The selected sample consists of 15 respondents. The results reflect that the customers are somewhat satisfied with the services they receive at Al-Khalij Bank.
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Branding: the Brand Development Process Marketing Research Proposal
7 pages (2496 words) , Download 5 , Research Proposal
Free
Architecture is defined as a strategic relationship existing between the varying brand levels that support the business objectives used to ensure that brand equities are reciprocally retained over time. With a clear level of branding architecture, an organization can decide on the level of branding that will receive the greatest support.
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The Success of IKEA in the International Market Marketing Research Paper
19 pages (5504 words) , Download 7 , Research Paper
Free
Through its strategic plan, the company launches new types of products in its existing market and introduces its existing products in new markets. Only with the help of effective business product and process expansion, IKEA is able to sustain its position as the leading furniture retailer in the international market.
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SWOT Analysis Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
The company is encouraging a move to greener technology by creation of fuel efficient cars. Ford motor company is present in emerging markets especially parts of Asia. This will give them a significant growth in
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BAs Mission and Vision Statement Marketing Case Study
2 pages (613 words) , Download 2 , Case Study
Free
Connected to this, the environment, due to the growing need to carry out businesses and for people to fly, really had a lot of opportunities for more airlines to operate in order to provide adequate services to the growing demand. However, the macro environment is susceptible to a lot of risks such as attacks that affect it greatly. This has led to a significant decline in demand as much as there has been a steady rise in airline services.
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Strategic Marketing of Cutco Corporation Marketing Essay
1 pages (346 words) , Download 2 , Essay
Free
The following is an analysis of the marshaling evidence that supports the identified problems and the recommended course of action. Under the assumption that the knives of Cutco Corporation will be sold in all Oreck stores, it is recommended that the corporation should only sell this brand to specific regions in the United States where the company’s brands are well-known.
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Outline of the question/problem/symptoms Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
For that reason, the vice president sought other option to find a solution to the problem, which was the marking of the five film series. The
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Green Mountain Coffee Roasters Fair Trade Coffee Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
They have revolutionized the whole coffee industry with their beverage preparation (Keurig Green Mountain, 2014). This project will look into their marketing strategies which will
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Mize Company - Expecting Changes in Terms of Customer Gain, Churn Rate, and Retention Rates Marketing Essay
9 pages (2211 words) , Download 2 , Essay
Free
New Customer gain: It is obtained using the formula, new customer gain = number of customers at the end of the time period- number of customers at the start of the time period (Allio, 2006). This metric is key to the marketing team and entails doing analytics that can be used to nullify the notion that marketing does ‘not do numbers.’
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Marketing - the Usage of Different Media to Promote Various Products and Services Marketing Essay
7 pages (2172 words) , Download 2 , Essay
Free
The study will describe the usage of different media to promote various products and services. The choice of media and promotional techniques also varies as per the budget of the overall project. Most brands require the proper advertisement to effectively create an impression on the mind of the targeted audiences (Belch and Belch, 2003). 
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Marketing Management Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
In most cases, a strong customer relationship means that the client keeps doing the business with the company or the provider for long periods (Kotler & Keller, 2011, p. 173). Additionally, it means that the
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Selfridges to Launch Gender Neutral Retail Concept Marketing Article
2 pages (500 words) , Download 3 , Article
Free
In fact, it was asserted in the article, according to the Selfridge’s creative director, Linda Hewson, “the Agender project ‘is not about
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Marketing Strategies and Marketing Programs of JetBlue Airways Corporation Marketing Research Paper
21 pages (5555 words) , Download 4 , Research Paper
JetBlue Airways created its Customer Bill of Rights to protect its customers from unexpected inconveniences. This Customer Bill of Rights was prompted by the February 2007 Valentine's DaValentine'srDay'sed. This storm was caused by an organizational meltdown, which resulted in particularly elevated levels of cancellations and controversies.
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Brave Software Company's Marketing Plan Marketing Term Paper
4 pages (1144 words) , Download 2 , Term Paper
Free
The company aspires to positioning itself as an industry leader within the next six months, providing best quality products to its customers. Intentions of increasing the current market share in terms of customer numbers are the driving force of the company. The company aims at receiving recognition in the industry by acquiring the gold award for best calendar software solutions of the year.
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Recommendations for RedBull Cola on the Strategic Planning Level Marketing Case Study
5 pages (1526 words) , Download 2 , Case Study
Free
For example, the development of a television spot in which a stressed mother is overloaded with problems and the bull comes crashing through the kitchen wall with a four-pack of RedBull hanging from its horns. With a hefty smile and a sigh of relief, the homemaker pats the bull and gingerly takes her energy pack surprise.
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Fiat Agrees to Spin Off Non Car Making Division Marketing Essay
1 pages (318 words) , Download 3 , Essay
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Fiat’s intention to adapt to flexibility by splitting the group to develop a division on non-car assets and merge economies upon integration with Chrysler and other huge manufacturing firms altogether reflect the author’s agreement to the position that places globalization on the necessity of interdependence.
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Baskin Robins Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
Baskin-Robins would use secondary data that examine other organizations that have changed their logo in the past to determine the effect the change had on their customers. Moreover, Baskin Robins can use Syndicated data that relate to its industry. Syndicated data is a
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Marketing Case Study Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Use of consumer premiums is also necessary. There are promotional efforts to create demand of consumers by encouraging consumers to buy from retailers who buy from wholesalers and manufacturer. For this guard strategy, the product should have high demand; there
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Tourism research Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Tourism contributes 4.4 percent of the worlds GDP. It provides employment to about 200million people worldwide. In tourism research, there are regularly agreed-upon essentials that must be described by the methodology in order for research
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Toyota Corporation Organizational Analysis Marketing Research Paper
7 pages (1979 words) , Download 3 , Research Paper
Free
Toyoda is the largest automobile maker by production and sales. The company was founded in 1937 by Kiichiro Toyoda. The production system of Toyota is based on lean philosophy which implies that production considers the way they spent resources for any objective other than making value targeting the customers which in turn may be wasteful.
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Phillip Morris Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Moreover, there is prevalence of fake cigarettes manufactured without authorization of the brand owner. Phillip has taken some measures to curb illegal sale of cigarettes (Philip Morris International, 2012). This is by
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Week 4 A 2 Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Using prototyping will help her to get clients responses before developing actual system. This will also help clients to get used to the operation of the system earlier. Using prototype will be cost effective for her as she
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Marketing Communication - American Goods Wholesale Club Marketing Essay
4 pages (1266 words) , Download 3 , Essay
Free
American Goods Wholesale Club (AGW) is service providing company. This company provides products that are produced in America to local retailers as well as to club members. The club has planned to expand its business operations in the market of China with the intention of improving profitability as well as expanding business operations in the international market.
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What Process Would You Go Through to Determine a New Concept for the Hunt Room Marketing Essay
4 pages (1018 words) , Download 3 , Essay
Free
The first point that none of the shareholders in the discussion discussed was any type of vision or scope for the rate of return that they would expect the new Hunt Room to generate.  This is a primary question due to the fact that the slated remodelling is expected to total not less than 500,000 USD.
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Analyze 7Ps in Year 10 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The high quality of the athletic footwear company products makes their products be preferred by the customers. Customers who purchase the shoes get value for their money and thus maintain their purchases. Athletic footwear further improves the quality of their existing
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Free topic Marketing Research Proposal
1 pages (250 words) , Download 2 , Research Proposal
Free
The company holds top positions 15th and 25th on Forbes lists of ‘The World’s Biggest Public Companies’ and ‘The Worlds Most Powerful Brands’ respectively [2]. However,
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Starting a Small and Medium-Sized Enterprises Marketing Essay
7 pages (2277 words) , Download 5 , Essay
Free
This project has helped in understanding the internal market structure of the computing industry. The most important aspect of starting a business is that it should be able to cover its costs in the process. In order to do so, complete knowledge of the market structure is essential (Pinson and Jinnett, 2006). 
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Service Situation - Transportation by Taxi from Watford to Brentwood Marketing Essay
6 pages (1559 words) , Download 2 , Essay
Free
This is arguably the most special characteristic of service products and is the most difficult characteristic to appreciate. This is because services are highly perishable as compared to products. The challenge comes when a person asks themselves how, for instance, the services of a taxi company are considered to be more perishable than, say, fresh vegetables and food products.
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Consumer Behaviour Theory Marketing Coursework
5 pages (1571 words) , Download 3 , Coursework
Free
It is important to state that the work at hand presents the point that while a consumer behaviour theory is quite good in helping marketers to understand many things about the customers’ actual intention, say in the purchase, it still remains to contribute nothing in telling about how consumers act in real life.
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Consumer Buying Behavior Marketing Essay
9 pages (2315 words) , Download 2 , Essay
Free
Marketing is one of the vital practices in an organization that contributes significantly to the success of the organization in terms of the achievement of sales and revenue goals and objectives. In this report, the researcher will attempt to explain and analyze consumer buying behavior, its theories, and factors affecting buying decisions, ways to conduct market research, and customer responses.
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The Major Elements of the Marketing Process Marketing Assignment
6 pages (1569 words) , Download 3 , Assignment
Free
International marketing differs from domestic marketing because it is governed by laws. Different nations have different laws governing marketing. This poses a challenge to a domestic organization. It entails elaborate understanding social backgrounds of consumers, who are challenging compared to the domestic market.
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The Marketing Communication Campaign for the Moveo Foldable Electric Scooters Marketing Assignment
13 pages (4006 words) , Download 3 , Assignment
Free
The new ultra-light MOVEO foldable electric scooter is made of light carbon fiber material in a design of an organic shape. This great innovation is a new category of electric scooters because they can be folded instead of being left outside in the parking. The MOVEO foldable electric scooter weighs as little as 25 kilograms.
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Co-creating Services and New Paths to Value Marketing Term Paper
9 pages (2338 words) , Download 2 , Term Paper
Free
The benefits spread over three categories affecting customers’ services and users, the service design program, as well as the entire institution involved in the design project. It is important to comprehend that the benefits closely relate to the process of enhancing the creative process, management of the project, the service process.
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Global Corporate Marketing Strategies of Bankings Marketing Essay
8 pages (2609 words) , Download 2 , Essay
Free
RBS has been successful in its effort to enter the Chinese market with the help of a Hybrid Strategy. In order to sustain their success in the market, they need to have innovative marketing strategies (Rogers, 2001). They can increase their awareness and make the target customers interested in the bank’s offerings by delivering free gifts.
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Social Media Marketing Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
An observation of Jacob’s Grill indicates that one of the challenges that it faces is with regard to how they are able to serve their customers. They are not able to predict demand for the day and this means that they are not able to serve the customers effectively and fast. When a customer orders for a custom meal, the customer has to wait for too long.
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Target Marketing Strategy and positioning of Popeye Marketing Case Study
7 pages (2107 words) , Download 3 , Case Study
Free
The critical incident includes the postings of the blogs on Popeye marketing strategies. According to the postings, the Popeye is considered to be an attractive place. The ambience and the food quality are found to be more attractive. The experience of Popeye Singapore seems to be ok because of the good and spacious place.
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Relevance of Market Decision Making Marketing Assignment
2 pages (532 words) , Download 2 , Assignment
Free
Retailers and fashion designers in early 2000 realized that customer preference was shifting to the European suit styles, which were slimmer and less baggy than American suit styles. A marketing plan should focus on consumer preferences. Thus, designers such as Dior Homme, Raf Simons, and Thom Browne started the slim-fit trend to accommodate this shift in clothing culture.
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The Importance of Market Research for Verizon Wireless Marketing Research Paper
4 pages (1106 words) , Download 2 , Research Paper
Free
Marketing research is a broader aspect of the business that focuses on different things such as the competitor, the product, the price and also the need for its product and identifies the possible way of how to stamp its market share in its industry (Howard, 2012). It focuses on market research of different types but the core type of marketing research is product research.
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Conceptual Framework of Corporate Branding Marketing Assignment
14 pages (4115 words) , Download 3 , Assignment
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Corporate branding was the major area of concern in this particular study. It can be stated that corporate branding as a concept is highly distinguishable from the product branding approach. Product branding is associated with product features and promotional campaigns. On the contrary, corporate branding is solely responsible for creating an appropriate corporate image.
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Marketing analysis or external scanning Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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Health industry is projected to continue to grow rapidly in Saudi Arabia because of huge investment by the government in this sector. The scope for the business of gym for autistic
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Waters Bottling Company Marketing Essay
4 pages (1114 words) , Download 3 , Essay
Free
Advertising is a component of the promotion mix (Lamb, 2012). It deals with creating awareness among customers regarding crystal clear, granite-filtered mountain water. It is a crucial step in marketing because the process involves strategy selection, analyzing the expenditure, and advertising media selection.
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Marketing Plan for AUP Coffee Marketing Case Study
9 pages (2275 words) , Download 2 , Case Study
Free
Promotional people can answer questions about the product, as well as convince the people to buy it, using wit and flowery words.  Billboards can only do so much with its colours, design, and catchy tag lines.  It is, however, more beneficial for the product to have it advertised by a medium with a brain.
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New Ideas About Marketing and Marketing in Politics Marketing Article
1 pages (284 words) , Download 2 , Article
Free
Politicians need to appear knowledgeable and sincere and appear to be a good person. The opposition is always trying to jam your message and prevent you from communicating properly. This article is meant to be explanatory or educational and provide reasons why Obama and the Democrats are in trouble as the mid-term elections approach.
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