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Marketing Essays

Result for Subject Marketing:
19914 essays
Haier Global Analysis Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
Going global will enable Haier to distribute its markets and become more strong in its own markets. Entering into newer markets will also enable Haier to acquire good knowledge about the technology and skills to operate. Haier has been depended on the infrastructure for better logistics and supply chain to deliver its customers.
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Marketing Plan for Dale Lighthouse Property Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Societal Marketing is relatively a new market approach and has features distinct from the traditional standard marketing approach and promotes the balancing of consumer needs, the firm's profitability and improving the welfare of the society. The main theme behind this new marketing philosophy is to get the people to respond spontaneously.
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International Sales Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
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International market expansion is perhaps becoming the most preferred option for business organizations to grow and expand in the current age of turbulent market condition. International expansion can be carried out in licensing, franchising, partnerships and establishment of wholly owned subsidiaries and manufacturing units in the foreign nation.
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Customer Orientation Marketing Essay
9 pages (2250 words) , Download 2 , Essay
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Customer orientation has been described as a set of beliefs which are used in sales which postulate that customers needs and satisfaction has to be given priority in business and in the operation of an organization. It is a concept that focuses on the interaction between the organization and customers in view of the competitors in the market.
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Consumer Oriented Marketing Marketing Essay
2 pages (540 words) , Download 2 , Essay
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The author states that consumer has taken a more powerful position in the whole marketing mix and marketing concept, so much so that even marketers now have to think about each and every consumer detail while deriving a successful marketing promotion campaign. It will be imperative for the success of the marketing campaign.
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The Idea of Relationship Marketing Marketing Essay
2 pages (554 words) , Download 3 , Essay
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The author states that assessment would also be made over the significance of business, professional, and personal relationships, and interactions, in social networks. Furthermore, there would be a formulation of a coherent framework of fundamental principles of Relationship Marketing and a comparison and contrast would be presented.
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Marketing Management of Fast food Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
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Market segmentation involves the use of a database on consumer behavior in a certain market. For successful segmentation, there is a need to have a large segment. In this case, the fast food market has a large market and therefore segmentation can be done. Segmentation variables will include Geographic, Demographic, Psychographic and Behavioural variables.
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Global Marketing at AOL Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Effective international marketing depends upon an effective marketing system employed by a company. As OAL is dynamically evolving entities operating within a dynamically evolving environment, some means of evaluation of the way in which the two interacts has to be found to enable them to be better matched.
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The Japanese Market Analysis for Exxon Mobil Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The Japanese economy is one of the most developed economies in the world. In term of GNP, it is the second economy in the world after the USA. However, for Exxon Mobil the most important point is that it is one of the largest consumers of energy resources (the fourth)) and the second largest importer of energy.  
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International Marketing: The Furniture Production Marketing Essay
10 pages (2000 words) , Download 3 , Essay
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This paper is presented in the form of the report, which has been virtually requested by my boss from the new international marketing manager hired by our enterprise. The aim of this work is to create through a report on the markets our enterprise can expand to, the challenges, barriers, and benefits which will be gained as a result of this expansion.
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Social Influences in the Stock Market Marketing Assignment
3 pages (819 words) , Download 2 , Assignment
The author states that while it might be logical to expect that a particular investor would calculate the fiscal strength of a company, determine a minimum return on investment, and act accordingly, research indicates otherwise. Social factors are just as likely to compel an investor’s decision as any quantitative financial data.
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Developing Marketing Strategies and Plans Marketing Essay
10 pages (2500 words) , Download 3 , Essay
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The current business environment requires vigilance, strong reactions to external markets and extra product offerings. Gone are the days when business would only focus on the needs of their clients; this approach is no longer viable in the market today. Companies need to keep a close eye on their competitors.
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Impact of E-shopping Facilities on Saudi Consumer Decision in Purchasing Behavior Marketing Research Proposal
9 pages (2250 words) , Download 3 , Research Proposal
Free
Many businesses have been shifted to the internet for reaching out to their consumers. E-shopping facilities that are provided to the Saudi consume have modified the decision in purchasing behavior. There has been an interesting impact on the Saudi consumer decision in purchasing behavior of the e-shopping facilities. 
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Marketing Myopia Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
The author states that the new economy is based upon digital revolution and management of information about customers, products, prices, competitors and every aspect of the marketing environment. Companies must carefully monitor their customers and competitors, continuously improve their value offerings.
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Nation Branding Marketing Dissertation
40 pages (10000 words) , Download 2 , Dissertation
Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide. It is more expanded than classical product brand strategy and it involves political activities. Nation branding is getting very popular since many countries try to develop a national brand.
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To What Extent is BP Guilty of Greenwashing Marketing Literature review
10 pages (2500 words) , Download 2 , Literature review
Free
The increasing preference, among consumers and the society at large, for products and companies with minimal adverse impact on the environment and world climate have cause more and more companies, essentially multinational firms to make false claims about the environmental impact of their products and activities.
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Standardization and Differentiation of Coca-Cola Products Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
Differentiation assists the company to reduce the elasticity of prices due to increased brand loyalty. This allows the reduction of the need to be a low-cost producer; thereby allowing the company to raise its profit margins. The features are usually made worth a premium which the consumers are usually willing to pay.
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History of the Department Store Marketing Report
8 pages (2251 words) , Download 2 , Report
Free
The grand and glorious days of the 19th-century department store are gone. Once saddled to the train and trolley tracks as a necessary means to get customers to the store, transportation improvements would move the stores to the suburbs and further define our use of space. The stores, named for icons like Macy and Fields, became the leading edge in innovation in design, materials, and style.
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Marketing plan: Secosana bags Marketing Essay
8 pages (2000 words) , Download 9 , Essay
Free
It is now an enormous challenge for the SECOSANA Company, an amateur bag company to gain the challenger role in the Philippine market. SECOSANA Company aims to gain at least an additional 10% of the market share upon the introduction of its new product line.
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Mixing the Ideas of Marketing Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Marketing is often thought as something simple that can be done by anybody, and that it doesn’t take a lot to market something effectively. However, marketing is a complex and difficult science and requires a person to be well researched in the field and to have a good idea of what type of marketing strategy to use in what different situation.
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Product Positioning in the Duncan Industries Marketing Essay
2 pages (532 words) , Download 2 , Essay
Free
The author states that the reason is that communication through personal channels can be more persuasive than non-personal channels. Nonpersonal channels like advertisements in magazines, newspapers, etc., will reach only the wage earners and they, of course, do not have much to about the Duncan industry product.
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Purchasing the Products by E-mail Marketing Essay
3 pages (815 words) , Download 2 , Essay
The author states that the company, which keeps track and records his credit purchases, eyed him as a potential subscriber for its newly launched card because he definitely fits the profile of their targeted user. The second solicitation was from an insurance company. It states that the company got his name through a referral from one of his colleagues.
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The Theoretical Framework of Social Marketing Marketing Essay
8 pages (2417 words) , Download 2 , Essay
Free
Social marketing is a calculated process aimed towards bringing about a behavioral change for a social good. It is a modification of the traditional product and service marketing. In other words it’s the planning and implementation of programs intended to bring about social change using concepts from commercial marketing. It also  applies marketing as well as other concepts and techniques such as advertising, consumer research and promotions .
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International marketing-country of origin, foreign and domestic consumer predispositions Marketing Essay
3 pages (750 words) , Download 3 , Essay
The apparel industry is very mature in Italy and Spain and more fashion companies have decided to penetrate further into these markets (Arnold, 2003). The fashion companies in Europe produce high quality clothing line by purchasing the yarn from the Italian manufacturing units.
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A critical assessment of marketing analysis tools Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
A Critical Assessment of Marketing Analysis Tools Background Companies are often challenged externally or internally to examine their positioning in the given marketplace, business or industry. To complement this, a multitude of models and theories have been established (Koch, 2000).
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Globalization and Modern Society Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Marx saw history as an unfolding process of growth and development in which one form of political economy gave way to another. Thus in ancient times, there was slave-based economy. Then there was feudal serfdom. Thereafter came the rise of industry and capitalism, typified by the 1789 French Revolution.
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The 4Ps of Marketing Used by Quiznos and Subway Marketing Research Paper
4 pages (1000 words) , Download 5 , Research Paper
Free
The author states that Subway and Quiznos are two similar companies that serve submarine sandwich to their target customers. As the pioneer of submarine sandwich in the US, Subway opened its first store in Bridgeport, Connecticut back in 1965. The company offered franchising options in 1974 because of the owners’ desire to expand the business.
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Story hotel --- distribution channels Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information about the hotel.
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Market Realities and the Maximalization of Consumer Good Marketing Essay
4 pages (1199 words) , Download 2 , Essay
Free
Due to the fact that little choice exists within both models, price setting necessarily occurs to a greater or lesser extent depending on the particular situation engaged with.  Additionally, both of these forms of competition deviate from the ideal form of capitalism due to the fact that the consumer is no longer in charge of maximizing his/her utility within the given context. 
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Marketing Plan for Moods Caf Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The café serves light food and a moderate range of snacks along with soft drinks and non-alcoholic drinks. The restaurant has been operating for more than a decade and serves an established base of customers who predominantly visit the store to have a quiet time in the relaxing environment of Moods Cafe. It believes in the word of mouth marketing.
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Federal open market committee Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This has impact on the rates of inflation, employment, job creation, productivity and a whole lot of other factors that form part of our financial and economic well being and affect the National Statistics and state of the economy.
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Preparing the Marketing Audit for Market Entry - Sony Corporation Marketing Essay
11 pages (3321 words) , Download 2 , Essay
Free
Sony Corporation or Sony as it is known commonly is a Japanese multinational conglomerate that is headquartered in Tokyo, Japan. The company primarily focuses on electronic products in the consumer and professional markets. Sony has enough experience in launching new products in the overseas market. As the firm gains experience, it understands the global strategy more clearly.
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Enhancing Competitiveness through Strategic Marketing Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
A profile of the target market is then drawn to mark its demographics, size and buying patterns. From there, the marketing strategy as employed by most businesses today goes into specifics. The organization evaluates its strengths and weaknesses to determine how much time, energy and cost will it spend on the marketing effort. 
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Worlds Largest Toy Company Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The company owned manufacturing units in China, Thailand, Indonesia, Malaysia, and Mexico along hundreds of independent contractors in many countries such as China, Thailand, Mexico, the Far East, and Australia. Wal-Mart Stores, Target corporations and toys for us were the retailer outlets through which most of the revenue the company had in 2000.
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Entry into Chinese and Indian Retail Markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Porter (1986) argues that there is no single global strategy, which can be used as a model formula. He contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing.
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The Structure of the PR Campaign Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
Some countries may have different ideas and needs, and some countries may have certain policies against or work for our products. We also would need to make sure to keep into consideration if we have any competing products in different markets, as well as the ethical considerations of working with different cultures and different markets.
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Features of Perfectly Competitive Market Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
A market is a “social arrangement that allows buyers and sellers to discover information and carry out a voluntary exchange of goods and services”. In an economy, there are different kinds of market structures that a firm should operate in, depending on what industry the firm is affiliated and what goods and services it sells. 
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The Marketing Research Discussions and the Understanding of the Marketing Mix Concept Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
In the end, it is important, to sum up, the whole discussion that has been mentioned here with regards to marketing philosophies, research basis, branding strategies, and segmentation and positioning. All of this has led one to believe that getting work done within the contexts of marketing and indeed the organization is pretty easy to start with.
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Response to Wall Street Journal Article Entitled: Cash-Rich Firms Feel Pressure to Spend Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The object of this paper is to answer certain questions regarding the corporate economic actions and trends set forth in Gregory Zuckerman’s article entitled, “Cash-Rich Firms Feel Pressure to Spend” as published in the 11 July 2005 issue of The Wall Street Journal.
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McDonalds New Zealand Marketing Case Study
1 pages (274 words) , Download 4 , Case Study
Free
The author states that by introducing new offerings but also enhancing the healthiness of traditional products, McDonald’s New Zealand managed to drive sales up – even doubling profits – once more. In order to bring home a ‘healthier meal’ message, McDonald’s New Zealand taped into a set of strategic communication tools.
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X Phone marketing plan Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
This is attributed to the expected lower consumer and business confidence brought about by high interest rates. Recognizing the popularity and wide acceptance of mobile phones in the country, demand for these products will not be dampened by the weaker economic outlook.
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Needing the Unnecessary by James B. Twitchell Marketing Article
2 pages (500 words) , Download 2 , Article
Free
Source credibility definitely has its effect on consumers. Credibility refers to a person’s perception of the truth of a piece of information. In advertisements, marketing communication occurs between two or more parties to increase sales. If the sender is perceived by the receiver to be an authentic informer.  
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International Trade and Competition Marketing Research Proposal
6 pages (1707 words) , Download 2 , Research Proposal
Free
Globalizing an organization's operations can be generalized by saying that an organization seeks to enter new markets. Yet entering new markets means committing the limited resources required to produce a targeted return on the investment which could have been put to other marketing decisions each having their own return on investments, or we may also say that globalization has its opportunity cost.
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Investigation the Consumer Needs and Quality Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Marketing is the basic need for the current market condition. Marketing creates awareness regarding products or services through marketing techniques like public relations, trade, and consumer promotions. Marketing is either important to acquire new customers or to retain and expand the relationship with existing customers.
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The promotional strategy of British Airways Marketing Coursework
28 pages (7000 words) , Download 3 , Coursework
Throughout this assignment it has been the intention to be independent in the processes and results. The analysis on the Ansoff Matrix as well as the 4P’s , it analysis the customer service and how vital it is for British airways . it thus can be concluded that , on the base of the given literature BA has a strong promotional strategy , this strategy keep it customer loyal to it
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Social Influences in Marketing Marketing Essay
2 pages (504 words) , Download 2 , Essay
Free
The author states that another example is when joining special-interest and hobby organizations. These affiliations are centered on the prevailing common interest, and oftentimes this results in either a competitive or herd mentality amongst its members, especially if it is a hobby and leisure organization such as a car club.
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Important Steps to Marketing Success Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
The author states that the public chooses the companies that are familiar to them, and if there is enough advertising to make your company or your product stand above others of its kind by establishing a name or a recognizable brand, the chance of success increases. This calls for a logo that has the potential to be so unique.
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Millennium Pest Control Service Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Auxiliary services offered by the company are advising the farmer on various issues concerning farming beside other consultancy services. The firm is located in London along Queen Elizabeth’s Street just behind the famous Hilton Hotel. Their plant and offices are housed on the first, second and third floor of Justas Towers.
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Word of Mouth in Marketing Marketing Essay
2 pages (575 words) , Download 7 , Essay
Free
The author states that behavior involves informal, non-commercial communication between consumers, and this interaction is oftentimes considered more credible vis-à-vis commercial sources of information. This is because people feel that the general opinion of friends, family, and acquaintances are more reliable.
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Advertisement of cars Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Mercedes is popular brand and automobile, and its market is the elite class, in particular, the Europeans and Americans. The E-class series of Mercedes has never targeted the middle-income group, and has tried to appeal the corporate owners, industrialists, governmental officers and business tycoons – age group between 35 and 60years.
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