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Marketing Essays

Result for Subject Marketing:
19930 essays
Advertising and Public Relations Marketing Essay
2 pages (500 words) , Download 14 , Essay
Free
It is evidently clear from the following discussion that mass communication can be referred to as an academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media which includes print media, radio, television, and film.
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Challenges in The Music Industry Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This work examines the challenges that have come with the new environment. It then proposes the possible solution to enable the music industry players make money amid worldwide falling CD sales.
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Marketing Strategy: EJ's Innovation and More Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
In order for a business to grow and achieve market leadership, it must create a strong market orientation. The company must seek to understand customer needs and develop its marketing strategies in response to those needs. The strategies should aim at attracting, satisfying and retaining target customers.
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B2B and B2C Marketing Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
It is so because, though the cost is objective the benefits he will drive out of the car would be to some extent the subjective measure. In the case of ACE car rentals, the cost-benefit analysis is essential because, that car would be used to generate the revenue, thus cost-benefit analysis is not only possible but essential too. 
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BDD Proposal to HMC: Multidivisional Marketing Marketing Essay
3 pages (866 words) , Download 2 , Essay
Free
The author states that in response to the requirement of HMC, BDD is considering applying the planned multidivisional marketing program approach, which may be applicable to the HMC account. HMC is at aims to reduce the financial budget of whatever business venture is applicable.
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Introducing an Innovative Product to the UK Market Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The process of introducing a successful brand in today’s market especially the global market can be lengthy and an uphill task. There are a variety of ideas and suggestions on the most successful way of the market a product either a service or a good. In all the suggestions, however, the main focus is on the consumer.
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Strategic marketing (Merton Industries) Marketing Case Study
2 pages (500 words) , Download 10 , Case Study
Free
It is of little value to have a strategy if there is deficiency either in the resources or the expertise to implement it. This essay will examine the marketing strategy adopted by Merton Industries. Merton Industries is a private company which manufactures a full line of medium- to high-priced carpet which is basically for the residential segment.
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Type of a Diversification Strategy on the Part of Waitrose Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
With the reduction in a number of suppliers, now only the big players remain in the business of supply. Role of these supplier firms has also changed over time, as these companies have also become multinationals with procurement being done from different countries. The strategy of ‘Category Leadership’ being adopted by Waitrose.
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Research Paper Critique and Summaries Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
More importantly, it means that marketers would be in a position where they can identify the marketing approaches to which a specific culture/group of consumers is most vulnerable to and, accordingly, maximize the effect of their campaigns.
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Services Marketing and Characteristics of Services Marketing Essay
3 pages (750 words) , Download 2 , Essay
Services are intangible, that is, they can not be touched, sighted or felt. A waiter at a restaurant or a banker at a bank provides services which can not be touched or felt. The satisfaction that a customer derives from intangible services is based on the process of receiving these services rather than the actual outcome.  
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Strategic Marketing: Analyzing The Buyers Behavior Marketing Term Paper
9 pages (2250 words) , Download 3 , Term Paper
Free
Buyers exert an all-pervasive influence in any market. They determine the manner in which the various goods and services must be packaged by varying marketing efforts before they are presented on shelves for sale. In more cases than one marketer discovers such buyer behavior only through final acceptance or rejection of the products.
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Marketing Concepts and Tutbury Crystal Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Employing several known marketing concepts and models, this treatise probes into the character of Tutbury Crystal, how it started and evolved, its present classification and designation and a few market components that can and will encroach on its growth and development in the international marketing. 
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Marketing Communications Management at ALDI Group Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
ALDI has a long-standing reputation of “keeping it cheap so that shoppers can too”. Discount food retailer ALDI Group has become one of the world's biggest grocery chains. By offering deeply discounted prices on about 700 popular food items and weekly special buys, it had cultivated customers who are “Cheap and Cheerful”.
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Online Consumer Engagement Marketing Literature review
11 pages (2750 words) , Download 5 , Literature review
Free
Customer engagement is one such strategy that can significantly improve customer satisfaction. As the name suggests customer engagement is the commitment of the customer with the company or the product. As Mc Ewen suggests, “if you don't make a connection with your customers then satisfaction is worthless" (Mc Ewen, Fleming, 2003).
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Sustainable Product Design Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The design has a tremendous impact on the quality of a product or service. Poor designs may not meet customer needs. Costly designs can result in an overpriced product that loses market share. Similarly, if the design process is too lengthy, the competitor may capture the market by being the first to introduce the new products, services or features.
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Debate on Deliberate and Emergent Strategy Marketing Case Study
10 pages (2500 words) , Download 6 , Case Study
Free
The deliberate versus emergent strategy debate, therefore, is more about form than substance, an intellectual attempt to understand the strategy beast. Each school contains practical nuggets of wisdom any manager desiring to succeed in a changing world must know by heart. This then is the challenge: understanding such a complex process.
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Haier Global Analysis Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
Going global will enable Haier to distribute its markets and become more strong in its own markets. Entering into newer markets will also enable Haier to acquire good knowledge about the technology and skills to operate. Haier has been depended on the infrastructure for better logistics and supply chain to deliver its customers.
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Marketing Plan for Dale Lighthouse Property Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Societal Marketing is relatively a new market approach and has features distinct from the traditional standard marketing approach and promotes the balancing of consumer needs, the firm's profitability and improving the welfare of the society. The main theme behind this new marketing philosophy is to get the people to respond spontaneously.
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International Sales Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
International market expansion is perhaps becoming the most preferred option for business organizations to grow and expand in the current age of turbulent market condition. International expansion can be carried out in licensing, franchising, partnerships and establishment of wholly owned subsidiaries and manufacturing units in the foreign nation.
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Customer Orientation Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Customer orientation has been described as a set of beliefs which are used in sales which postulate that customers needs and satisfaction has to be given priority in business and in the operation of an organization. It is a concept that focuses on the interaction between the organization and customers in view of the competitors in the market.
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Consumer Oriented Marketing Marketing Essay
2 pages (540 words) , Download 2 , Essay
Free
The author states that consumer has taken a more powerful position in the whole marketing mix and marketing concept, so much so that even marketers now have to think about each and every consumer detail while deriving a successful marketing promotion campaign. It will be imperative for the success of the marketing campaign.
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The Idea of Relationship Marketing Marketing Essay
2 pages (554 words) , Download 3 , Essay
Free
The author states that assessment would also be made over the significance of business, professional, and personal relationships, and interactions, in social networks. Furthermore, there would be a formulation of a coherent framework of fundamental principles of Relationship Marketing and a comparison and contrast would be presented.
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Marketing Management of Fast food Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Market segmentation involves the use of a database on consumer behavior in a certain market. For successful segmentation, there is a need to have a large segment. In this case, the fast food market has a large market and therefore segmentation can be done. Segmentation variables will include Geographic, Demographic, Psychographic and Behavioural variables.
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Global Marketing at AOL Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Effective international marketing depends upon an effective marketing system employed by a company. As OAL is dynamically evolving entities operating within a dynamically evolving environment, some means of evaluation of the way in which the two interacts has to be found to enable them to be better matched.
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The Japanese Market Analysis for Exxon Mobil Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The Japanese economy is one of the most developed economies in the world. In term of GNP, it is the second economy in the world after the USA. However, for Exxon Mobil the most important point is that it is one of the largest consumers of energy resources (the fourth)) and the second largest importer of energy.  
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International Marketing: The Furniture Production Marketing Essay
10 pages (2000 words) , Download 3 , Essay
Free
This paper is presented in the form of the report, which has been virtually requested by my boss from the new international marketing manager hired by our enterprise. The aim of this work is to create through a report on the markets our enterprise can expand to, the challenges, barriers, and benefits which will be gained as a result of this expansion.
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Social Influences in the Stock Market Marketing Assignment
3 pages (819 words) , Download 2 , Assignment
The author states that while it might be logical to expect that a particular investor would calculate the fiscal strength of a company, determine a minimum return on investment, and act accordingly, research indicates otherwise. Social factors are just as likely to compel an investor’s decision as any quantitative financial data.
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Developing Marketing Strategies and Plans Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The current business environment requires vigilance, strong reactions to external markets and extra product offerings. Gone are the days when business would only focus on the needs of their clients; this approach is no longer viable in the market today. Companies need to keep a close eye on their competitors.
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Impact of E-shopping Facilities on Saudi Consumer Decision in Purchasing Behavior Marketing Research Proposal
9 pages (2250 words) , Download 3 , Research Proposal
Free
Many businesses have been shifted to the internet for reaching out to their consumers. E-shopping facilities that are provided to the Saudi consume have modified the decision in purchasing behavior. There has been an interesting impact on the Saudi consumer decision in purchasing behavior of the e-shopping facilities. 
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Marketing Myopia Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
The author states that the new economy is based upon digital revolution and management of information about customers, products, prices, competitors and every aspect of the marketing environment. Companies must carefully monitor their customers and competitors, continuously improve their value offerings.
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Nation Branding Marketing Dissertation
40 pages (10000 words) , Download 2 , Dissertation
Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide. It is more expanded than classical product brand strategy and it involves political activities. Nation branding is getting very popular since many countries try to develop a national brand.
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To What Extent is BP Guilty of Greenwashing Marketing Literature review
10 pages (2500 words) , Download 2 , Literature review
Free
The increasing preference, among consumers and the society at large, for products and companies with minimal adverse impact on the environment and world climate have cause more and more companies, essentially multinational firms to make false claims about the environmental impact of their products and activities.
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Standardization and Differentiation of Coca-Cola Products Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
Differentiation assists the company to reduce the elasticity of prices due to increased brand loyalty. This allows the reduction of the need to be a low-cost producer; thereby allowing the company to raise its profit margins. The features are usually made worth a premium which the consumers are usually willing to pay.
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History of the Department Store Marketing Report
8 pages (2251 words) , Download 2 , Report
Free
The grand and glorious days of the 19th-century department store are gone. Once saddled to the train and trolley tracks as a necessary means to get customers to the store, transportation improvements would move the stores to the suburbs and further define our use of space. The stores, named for icons like Macy and Fields, became the leading edge in innovation in design, materials, and style.
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Marketing plan: Secosana bags Marketing Essay
8 pages (2000 words) , Download 10 , Essay
Free
It is now an enormous challenge for the SECOSANA Company, an amateur bag company to gain the challenger role in the Philippine market. SECOSANA Company aims to gain at least an additional 10% of the market share upon the introduction of its new product line.
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Mixing the Ideas of Marketing Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Marketing is often thought as something simple that can be done by anybody, and that it doesn’t take a lot to market something effectively. However, marketing is a complex and difficult science and requires a person to be well researched in the field and to have a good idea of what type of marketing strategy to use in what different situation.
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Product Positioning in the Duncan Industries Marketing Essay
2 pages (532 words) , Download 2 , Essay
Free
The author states that the reason is that communication through personal channels can be more persuasive than non-personal channels. Nonpersonal channels like advertisements in magazines, newspapers, etc., will reach only the wage earners and they, of course, do not have much to about the Duncan industry product.
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Purchasing the Products by E-mail Marketing Essay
3 pages (815 words) , Download 2 , Essay
The author states that the company, which keeps track and records his credit purchases, eyed him as a potential subscriber for its newly launched card because he definitely fits the profile of their targeted user. The second solicitation was from an insurance company. It states that the company got his name through a referral from one of his colleagues.
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The Theoretical Framework of Social Marketing Marketing Essay
8 pages (2417 words) , Download 2 , Essay
Free
Social marketing is a calculated process aimed towards bringing about a behavioral change for a social good. It is a modification of the traditional product and service marketing. In other words it’s the planning and implementation of programs intended to bring about social change using concepts from commercial marketing. It also  applies marketing as well as other concepts and techniques such as advertising, consumer research and promotions .
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International marketing-country of origin, foreign and domestic consumer predispositions Marketing Essay
3 pages (750 words) , Download 3 , Essay
The apparel industry is very mature in Italy and Spain and more fashion companies have decided to penetrate further into these markets (Arnold, 2003). The fashion companies in Europe produce high quality clothing line by purchasing the yarn from the Italian manufacturing units.
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A critical assessment of marketing analysis tools Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
A Critical Assessment of Marketing Analysis Tools Background Companies are often challenged externally or internally to examine their positioning in the given marketplace, business or industry. To complement this, a multitude of models and theories have been established (Koch, 2000).
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Globalization and Modern Society Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Marx saw history as an unfolding process of growth and development in which one form of political economy gave way to another. Thus in ancient times, there was slave-based economy. Then there was feudal serfdom. Thereafter came the rise of industry and capitalism, typified by the 1789 French Revolution.
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The 4Ps of Marketing Used by Quiznos and Subway Marketing Research Paper
4 pages (1000 words) , Download 5 , Research Paper
Free
The author states that Subway and Quiznos are two similar companies that serve submarine sandwich to their target customers. As the pioneer of submarine sandwich in the US, Subway opened its first store in Bridgeport, Connecticut back in 1965. The company offered franchising options in 1974 because of the owners’ desire to expand the business.
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Story hotel --- distribution channels Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information about the hotel.
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Market Realities and the Maximalization of Consumer Good Marketing Essay
4 pages (1199 words) , Download 2 , Essay
Free
Due to the fact that little choice exists within both models, price setting necessarily occurs to a greater or lesser extent depending on the particular situation engaged with.  Additionally, both of these forms of competition deviate from the ideal form of capitalism due to the fact that the consumer is no longer in charge of maximizing his/her utility within the given context. 
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Marketing Plan for Moods Caf Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The café serves light food and a moderate range of snacks along with soft drinks and non-alcoholic drinks. The restaurant has been operating for more than a decade and serves an established base of customers who predominantly visit the store to have a quiet time in the relaxing environment of Moods Cafe. It believes in the word of mouth marketing.
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Federal open market committee Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This has impact on the rates of inflation, employment, job creation, productivity and a whole lot of other factors that form part of our financial and economic well being and affect the National Statistics and state of the economy.
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Preparing the Marketing Audit for Market Entry - Sony Corporation Marketing Essay
11 pages (3321 words) , Download 2 , Essay
Free
Sony Corporation or Sony as it is known commonly is a Japanese multinational conglomerate that is headquartered in Tokyo, Japan. The company primarily focuses on electronic products in the consumer and professional markets. Sony has enough experience in launching new products in the overseas market. As the firm gains experience, it understands the global strategy more clearly.
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Enhancing Competitiveness through Strategic Marketing Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
A profile of the target market is then drawn to mark its demographics, size and buying patterns. From there, the marketing strategy as employed by most businesses today goes into specifics. The organization evaluates its strengths and weaknesses to determine how much time, energy and cost will it spend on the marketing effort. 
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Worlds Largest Toy Company Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The company owned manufacturing units in China, Thailand, Indonesia, Malaysia, and Mexico along hundreds of independent contractors in many countries such as China, Thailand, Mexico, the Far East, and Australia. Wal-Mart Stores, Target corporations and toys for us were the retailer outlets through which most of the revenue the company had in 2000.
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