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Marketing Essays

Result for Subject Marketing:
19895 essays
Product Positioning in the Duncan Industries Marketing Essay
2 pages (532 words) , Download 2 , Essay
Free
The author states that the reason is that communication through personal channels can be more persuasive than non-personal channels. Nonpersonal channels like advertisements in magazines, newspapers, etc., will reach only the wage earners and they, of course, do not have much to about the Duncan industry product.
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Purchasing the Products by E-mail Marketing Essay
3 pages (815 words) , Download 2 , Essay
The author states that the company, which keeps track and records his credit purchases, eyed him as a potential subscriber for its newly launched card because he definitely fits the profile of their targeted user. The second solicitation was from an insurance company. It states that the company got his name through a referral from one of his colleagues.
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The Theoretical Framework of Social Marketing Marketing Essay
8 pages (2417 words) , Download 2 , Essay
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Social marketing is a calculated process aimed towards bringing about a behavioral change for a social good. It is a modification of the traditional product and service marketing. In other words it’s the planning and implementation of programs intended to bring about social change using concepts from commercial marketing. It also  applies marketing as well as other concepts and techniques such as advertising, consumer research and promotions .
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International marketing-country of origin, foreign and domestic consumer predispositions Marketing Essay
3 pages (750 words) , Download 3 , Essay
The apparel industry is very mature in Italy and Spain and more fashion companies have decided to penetrate further into these markets (Arnold, 2003). The fashion companies in Europe produce high quality clothing line by purchasing the yarn from the Italian manufacturing units.
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A critical assessment of marketing analysis tools Marketing Essay
5 pages (1250 words) , Download 3 , Essay
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A Critical Assessment of Marketing Analysis Tools Background Companies are often challenged externally or internally to examine their positioning in the given marketplace, business or industry. To complement this, a multitude of models and theories have been established (Koch, 2000).
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Globalization and Modern Society Marketing Essay
3 pages (750 words) , Download 3 , Essay
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Marx saw history as an unfolding process of growth and development in which one form of political economy gave way to another. Thus in ancient times, there was slave-based economy. Then there was feudal serfdom. Thereafter came the rise of industry and capitalism, typified by the 1789 French Revolution.
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The 4Ps of Marketing Used by Quiznos and Subway Marketing Research Paper
4 pages (1000 words) , Download 5 , Research Paper
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The author states that Subway and Quiznos are two similar companies that serve submarine sandwich to their target customers. As the pioneer of submarine sandwich in the US, Subway opened its first store in Bridgeport, Connecticut back in 1965. The company offered franchising options in 1974 because of the owners’ desire to expand the business.
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Story hotel --- distribution channels Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information about the hotel.
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Market Realities and the Maximalization of Consumer Good Marketing Essay
4 pages (1199 words) , Download 2 , Essay
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Due to the fact that little choice exists within both models, price setting necessarily occurs to a greater or lesser extent depending on the particular situation engaged with.  Additionally, both of these forms of competition deviate from the ideal form of capitalism due to the fact that the consumer is no longer in charge of maximizing his/her utility within the given context. 
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Marketing Plan for Moods Caf Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The café serves light food and a moderate range of snacks along with soft drinks and non-alcoholic drinks. The restaurant has been operating for more than a decade and serves an established base of customers who predominantly visit the store to have a quiet time in the relaxing environment of Moods Cafe. It believes in the word of mouth marketing.
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Federal open market committee Marketing Essay
4 pages (1000 words) , Download 2 , Essay
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This has impact on the rates of inflation, employment, job creation, productivity and a whole lot of other factors that form part of our financial and economic well being and affect the National Statistics and state of the economy.
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Preparing the Marketing Audit for Market Entry - Sony Corporation Marketing Essay
11 pages (3321 words) , Download 2 , Essay
Free
Sony Corporation or Sony as it is known commonly is a Japanese multinational conglomerate that is headquartered in Tokyo, Japan. The company primarily focuses on electronic products in the consumer and professional markets. Sony has enough experience in launching new products in the overseas market. As the firm gains experience, it understands the global strategy more clearly.
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Enhancing Competitiveness through Strategic Marketing Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
A profile of the target market is then drawn to mark its demographics, size and buying patterns. From there, the marketing strategy as employed by most businesses today goes into specifics. The organization evaluates its strengths and weaknesses to determine how much time, energy and cost will it spend on the marketing effort. 
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Worlds Largest Toy Company Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The company owned manufacturing units in China, Thailand, Indonesia, Malaysia, and Mexico along hundreds of independent contractors in many countries such as China, Thailand, Mexico, the Far East, and Australia. Wal-Mart Stores, Target corporations and toys for us were the retailer outlets through which most of the revenue the company had in 2000.
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Entry into Chinese and Indian Retail Markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Porter (1986) argues that there is no single global strategy, which can be used as a model formula. He contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing.
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The Structure of the PR Campaign Marketing Essay
2 pages (500 words) , Download 6 , Essay
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Some countries may have different ideas and needs, and some countries may have certain policies against or work for our products. We also would need to make sure to keep into consideration if we have any competing products in different markets, as well as the ethical considerations of working with different cultures and different markets.
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Features of Perfectly Competitive Market Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
A market is a “social arrangement that allows buyers and sellers to discover information and carry out a voluntary exchange of goods and services”. In an economy, there are different kinds of market structures that a firm should operate in, depending on what industry the firm is affiliated and what goods and services it sells. 
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The Marketing Research Discussions and the Understanding of the Marketing Mix Concept Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
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In the end, it is important, to sum up, the whole discussion that has been mentioned here with regards to marketing philosophies, research basis, branding strategies, and segmentation and positioning. All of this has led one to believe that getting work done within the contexts of marketing and indeed the organization is pretty easy to start with.
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Response to Wall Street Journal Article Entitled: Cash-Rich Firms Feel Pressure to Spend Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The object of this paper is to answer certain questions regarding the corporate economic actions and trends set forth in Gregory Zuckerman’s article entitled, “Cash-Rich Firms Feel Pressure to Spend” as published in the 11 July 2005 issue of The Wall Street Journal.
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McDonalds New Zealand Marketing Case Study
1 pages (274 words) , Download 4 , Case Study
Free
The author states that by introducing new offerings but also enhancing the healthiness of traditional products, McDonald’s New Zealand managed to drive sales up – even doubling profits – once more. In order to bring home a ‘healthier meal’ message, McDonald’s New Zealand taped into a set of strategic communication tools.
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X Phone marketing plan Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
This is attributed to the expected lower consumer and business confidence brought about by high interest rates. Recognizing the popularity and wide acceptance of mobile phones in the country, demand for these products will not be dampened by the weaker economic outlook.
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Needing the Unnecessary by James B. Twitchell Marketing Article
2 pages (500 words) , Download 2 , Article
Free
Source credibility definitely has its effect on consumers. Credibility refers to a person’s perception of the truth of a piece of information. In advertisements, marketing communication occurs between two or more parties to increase sales. If the sender is perceived by the receiver to be an authentic informer.  
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International Trade and Competition Marketing Research Proposal
6 pages (1707 words) , Download 2 , Research Proposal
Free
Globalizing an organization's operations can be generalized by saying that an organization seeks to enter new markets. Yet entering new markets means committing the limited resources required to produce a targeted return on the investment which could have been put to other marketing decisions each having their own return on investments, or we may also say that globalization has its opportunity cost.
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Investigation the Consumer Needs and Quality Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Marketing is the basic need for the current market condition. Marketing creates awareness regarding products or services through marketing techniques like public relations, trade, and consumer promotions. Marketing is either important to acquire new customers or to retain and expand the relationship with existing customers.
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The promotional strategy of British Airways Marketing Coursework
28 pages (7000 words) , Download 3 , Coursework
Throughout this assignment it has been the intention to be independent in the processes and results. The analysis on the Ansoff Matrix as well as the 4P’s , it analysis the customer service and how vital it is for British airways . it thus can be concluded that , on the base of the given literature BA has a strong promotional strategy , this strategy keep it customer loyal to it
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Social Influences in Marketing Marketing Essay
2 pages (504 words) , Download 2 , Essay
Free
The author states that another example is when joining special-interest and hobby organizations. These affiliations are centered on the prevailing common interest, and oftentimes this results in either a competitive or herd mentality amongst its members, especially if it is a hobby and leisure organization such as a car club.
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Important Steps to Marketing Success Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
The author states that the public chooses the companies that are familiar to them, and if there is enough advertising to make your company or your product stand above others of its kind by establishing a name or a recognizable brand, the chance of success increases. This calls for a logo that has the potential to be so unique.
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Millennium Pest Control Service Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Auxiliary services offered by the company are advising the farmer on various issues concerning farming beside other consultancy services. The firm is located in London along Queen Elizabeth’s Street just behind the famous Hilton Hotel. Their plant and offices are housed on the first, second and third floor of Justas Towers.
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Word of Mouth in Marketing Marketing Essay
2 pages (575 words) , Download 7 , Essay
Free
The author states that behavior involves informal, non-commercial communication between consumers, and this interaction is oftentimes considered more credible vis-à-vis commercial sources of information. This is because people feel that the general opinion of friends, family, and acquaintances are more reliable.
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Advertisement of cars Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Mercedes is popular brand and automobile, and its market is the elite class, in particular, the Europeans and Americans. The E-class series of Mercedes has never targeted the middle-income group, and has tried to appeal the corporate owners, industrialists, governmental officers and business tycoons – age group between 35 and 60years.
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Improving Process Marketing Assignment
6 pages (2000 words) , Download 2 , Assignment
Free
As the discussion, Improving Process, stresses Six Sigma at many organizations simply means a measure of quality that strives for near perfection. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects in any process -- from manufacturing to transactional and from product to service.
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Wedgwood - Cultural Differences in the United Kingdom, Japan, and the United States of America Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
Three of the markets that account for 80% of Wedgwood’s sales, the UK, the US, and Japan, face gradually changing social and lifestyle behaviours – increase in single and cohabiting couples, decrease in the number of marriages, more single women, fashion-oriented youth, lower involvement in the traditional aspect of purchasing presents. 
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A Reaction and Opinion on the TIVO Service Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Before services such as TIVO were available if a person wanted to watch a television program they needed to watch the commercials too. Some people would record programs on VCRs, but this was time-consuming.  Now TIVO has enabled people to watch commercial TV programs without watching the ads at all. 
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Advertising media selection Marketing Essay
3 pages (750 words) , Download 2 , Essay
The facts preceding the need for the media plan and advertising include the concern for growing coffee retailers thus increased competition, and due to the recent concentration on expansion, the management is concerned about potential brand devaluing.
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Added Strategies in Marketing Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The value chain of the Hotel Hilton includes all departments within the hotel. They complement each other in bringing out its high-quality services and facilities. Mouthwatering dishes that spoil the hotel’s choosy clients and fast and accurate billing services by the accounting department add value to Hotel Hilton.
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How Recent Credit Crunch Affects Banks Marketing Term Paper
14 pages (3709 words) , Download 2 , Term Paper
Free
As the head of the marketing division for a major financial services company, write a report to the company,s management board that critically evaluates the role of marketing in the creation of sustainable competitive advantage, along with any other issues of financial relevance you care to identify, for instance, stock market valuation.
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Impact of Brand Personality on Consumer Decision Making Marketing Essay
17 pages (3500 words) , Download 3 , Essay
Free
According to the research findings, it can, therefore, be said that five categories as represented by sincerity, excitement, competence, sophistication, and ruggedness provided examples of the aforementioned brand personality that provided insight into how brand personality is used in products we recognize.
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Samsung Electronics Company: Global Marketing Operations Marketing Research Proposal
7 pages (1772 words) , Download 3 , Research Proposal
Free
The author states that being a quality player as well as introducing innovative products without losing cost-effectiveness is a prime focus for most companies. The brand image of Samsung is not well known in international markets. Increasing the brand visibility and strength in technology products will help Samsung to be top in the marketplace.
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European Tourism Marketing Marketing Term Paper
12 pages (3289 words) , Download 3 , Term Paper
Free
According to WTO was due to the decrease in pent–up travel demand which was brought about by the 2001-2003 period. It was in this period that terrorism was at its prominence especially with the bombing of the World Trade Center in the United States thereby forcing people from postponing their travel.
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Ad for Ad Sake Marketing Assignment
4 pages (1194 words) , Download 2 , Assignment
Free
The author states that as a part of the ad trends of the 90’s these advertisements rarely show any interest in revealing the usefulness of the product. They are more concerned with the sub-alter experience of the product users. Today’s ad filmmakers try to create a utopian flavor to the product where the product rules supreme.
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Services Over the Internet Marketing Essay
12 pages (3243 words) , Download 3 , Essay
Free
This paper seeks to illustrate the effectiveness of internet marketing by comparing the website of two airlines thus trying to highlight aspects of internet marketing, especially the efficiency of the websites in maintaining traffic, fostering brand strength, brand commitment, and at the same time getting results.
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Marketing Plan for Product Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Elderly adults represent a separate age segment. Older people comprise a substantial proportion of the population, including the most affluent people. With the attrition in their life space, death of their spouses, and cohort members, older adults rely on mass media for information to a greater extent than do their younger counterparts.
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The Interpretation of Advertisements Marketing Essay
2 pages (538 words) , Download 2 , Essay
Free
The author states that the print advertisement for the Nintendo Wii as seen in the figure below is dynamic and tries to instill a party-like atmosphere. The ad represents a new movement in videogames that is more inclusive, active, and universal. The Nintendo ad demonstrates how emotions and concepts like excitement.
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The Consumer Value from Online Shopping Marketing Research Proposal
5 pages (1250 words) , Download 3 , Research Proposal
Free
This research will begin with the statement that Internet users perform variety of activities on intern like seeking information, entertainment, communication etc. Online shopping is “a process consumer goes through to purchase products or services over the Internet from different e-shops, e-stores, Internet shops, web shops, online store, or virtual stores”.
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Business Plnning to Cope with Turbulent Environment Marketing Assignment
12 pages (3739 words) , Download 2 , Assignment
Free
In order to get the best out of opportunities presented by strаtegic windows, it requires а systemаtic аpproаch to plаnning аnd implementing mаrketing strаtegies. Meаnwhile, а lot of fаctors need to be considered to build up а successful mаrketing strаtegy аnd to cope with the turbulent business environment.
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The Marketing Situation of X Infotech Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Catering to clients across Europe, X Infotech is a relatively smaller organization, which often relies on third-party technicians for client-side maintenance service. Mainframe installations are extremely vulnerable to sudden failure. The complexity of these platforms poses practical difficulties in steady maintenance.
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Internet Marketing in the Airlines Industry: British Airways and Ryan Air Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
British airlines have been using web marketing very extensively and it has installed various modes of marketing the airline via the websites and this has since increased their anticipated profits. To start with through the internet marketing the airline has offered a Google earth vacation views in an attempt to lure more people. 
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Toyota Marketing in China Marketing Case Study
8 pages (2198 words) , Download 2 , Case Study
Free
In the past few years, precisely after its accession to the World Trade Organization (WTO) in 2001, China has seen extraordinary growth in its automotive industry. As the country’s economy is growing progressively and it has vast customer support, China has become a well-known name in the worldwide automobile industry.
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Innovative Marketing and Technology: The Case of Sonic Solutions Marketing Case Study
7 pages (1882 words) , Download 4 , Case Study
Free
As far as I can see, Sonic’s target market revolves mainly around “techy” people that need to save and play their personalized digital media (video and/or audio files) in personal computers and other devices like digital video recorders, digital cameras, iPod, etc. To accomplish its business mission, the company provides computer solutions in making DVDs and CDs.
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The Civil Aerospace Industry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The civil aerospace market in the aircraft construction industry is mainly dotted by two giant manufacturers Airbus and Boeings. Though there are a couple of others around the world, those are concerned with satisfying the local needs within their own pockets of influence, while the majority stake in the international market.
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