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Marketing Essays

Result for Subject Marketing:
19702 essays
Project Management: Scantel Project Marketing Essay
8 pages (2500 words) , Download 2 , Essay
Free
From a coherent review of the case study and the network diagram, it is possible to discern and identify the many concerns facing the Scantel Management with regard to this project.The product has a considerable potential given that it is skilfully developed, it consists of five major systems.
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The Benefits of Aloe Vera and How to Use Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
New findings have indicated that the leaves of the plant have plenty amount of nutrients and trace elements that will enhance good health. Iodine, iron, copper, and zinc are the trace elements which are present in Aloe Vera. Besides, it also has vitamins, amino acids, organic germanium, and fatty acids.
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The Significant Level of Success of Marks and Spencer Stores Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
It is important to segment the market and decide on a particular group that will serve as the target market. The marketing team needs to reconcile the attributes of products perceived to be ideal by the consumers and the attributes of the products as developed by the company. The other marketing initiatives necessitate the identification of the price.
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Coca Cola and Their Marketing Techniques Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The author states that during the second world war the company sold soft drinks to US soldiers and as a result of the company set up bottling plants in other regions, this led to the widespread popularity of the drink all over the world which was as a result of US soldiers when they returned home from the war.
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Operations Strategy in a Global Market: Cost or Price, Quality, Delivery Speed Marketing Coursework
6 pages (1887 words) , Download 3 , Coursework
Free
United Plastics Group in the United States has had to face the threat of labor-cost advantage abroad despite foreign producer's disadvantages of longer time to market, higher transport and inventory costs, quality concerns, and longer response times. The company agrees with other U.S. based molding companies that molding must specialize. 
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Diageo-Marketing Marketing Case Study
11 pages (2750 words) , Download 4 , Case Study
Free
Today, companies compete with more efficient strategies. Technology has added another dimension to the concept of marketing. Customers have more choices and better access to different cost options. Strong marketing strategies will determine the success or failure of an organization operating in these dynamic conditions.
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British market for chocolate Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
There is just an imagination and desirable understanding to meet their needs by various chocolate brands. But various brands say that they’ve formulated the chocolate to suit the palate of British public which is more used to milk chocolates.
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Integrating Research Methods with Marketing Decisions Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Since Ford wants to find out the basic consumer behavior for potential Taurus buyers, it will find observation and surveys help to find the solutions. As an in-depth survey is also an option, observations will be the best option in descriptive research method, giving the participants a chance to rate the options. 
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Identification and Recommendation of Alternative Strategies for McDonalds Marketing Research Paper
11 pages (2750 words) , Download 6 , Research Paper
Free
The fast food market is nearing saturation in many developed countries. That means further growth will have to happen at the expense of a competitor. The food service of the company has been criticized for not maintaining an acceptable level of standard. The McDonald’s menu is considered less attractive than its rivals.
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Gun and Trade Show in Tyler of Texas Marketing Essay
3 pages (869 words) , Download 2 , Essay
Free
The author states that the types of shows will help the company to make prospects into customers. The after-sale grievances of the customers can be known and management can take steps accordingly. These shows are useful in knowing the customer base, knowing their grievances, to introducing the products to prospects.
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How Marketing has changed because of the development of technology Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The author analyses such topics as applying technology and handling competition in the internet marketing, wireless and mobile technologies. He describes the analysis applicable to the data, quantitative and qualitative analysis, and the marketing strategies. In the end the author makes a conclusion and offers an action plan and time table.
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Enhancing Competitiveness through Strategic Marketing Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
A profile of the target market is then drawn to mark its demographics, size and buying patterns. From there, the marketing strategy as employed by most businesses today goes into specifics. The organization evaluates its strengths and weaknesses to determine how much time, energy and cost will it spend on the marketing effort. 
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Customer Orientation Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Customer orientation has been described as a set of beliefs which are used in sales which postulate that customers needs and satisfaction has to be given priority in business and in the operation of an organization. It is a concept that focuses on the interaction between the organization and customers in view of the competitors in the market.
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Segmentation in Food Retail Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The research will have to determine what issues are most important in the Muslim community with regard to retail grocery services, and formulate a strategy to advise the process of successfully targeting the Muslim market segment. I believe that while Tesco currently has several different customer loyalty schemes.
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The Employability Assessments Marketing Essay
3 pages (750 words) , Download 2 , Essay
The employability assessment has emphasized that author is in a preparation for a more tedious task in the job market—choosing the best career which will enable him to maximize the knowledge and skills he has acquired from my disciplines, his previous job employment, his interaction with other people, and his association with various organizations.
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Free Market Commitments of the European Union on a Pragmatic Practice Basis Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The Italian government imposed a statistical levy on imports and exports. This government policy had to be discontinued, as in the perspective of the Commission and Court of Justice it was equivalent in effect to a customs duty. Member states also had to dismantle quantitative restrictions on goods sold to each other.
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Google and Competitors Marketing Essay
3 pages (750 words) , Download 2 , Essay
The search engines prove to be a great company during such hardship. Google is one of the key search engines offering a number of features to the internet community. A global technology leader in its area of expertise, Google has been consistently on the lookout for ways to improve the ways people connect with information.
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Abercrombie & Fitch Positioning Strategy Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Marketing mix refers to factors and conditions that a business has control over, and which are great contributors to success of failure of the business. Positioning strategy for a brand is very important and any company that is well and able to do it has great chances of registering success (Powers and Loyka, 2010).
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Role of Twitter in Managing Customer Relations Marketing Dissertation
16 pages (4929 words) , Download 2 , Dissertation
Free
The evolution of the internet as a communicational mechanism has helped companies in considering each and every individual as a potential customer. The organization is not limited to any one nation or region and it has transformed into a global entity. The global entity has no borders and therefore, it is fulfilling the needs and wants of all the customers in the world.
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ACQuire Technology Solutions Marketing Case Study
7 pages (1927 words) , Download 2 , Case Study
Free
The current ratio indicates the liquidity position of the company. A high current ratio of the company indicates the company is efficient in generating the current asset from the current liabilities acquired by the company. This shows that the company is effectively utilizing the capital borrowed and generating profits.
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Growth Strategy of Business Class in Air Arabia Marketing Term Paper
6 pages (1639 words) , Download 2 , Term Paper
Free
It is important for the organization to consider a diversification growth strategy in order to improve the performance of the business-class segment. The organization is already focusing on the concentration strategy as the organization maintains its low-cost strategy for the passengers of the economy class segment.
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Strategic Management Analysis - Better Place Marketing Essay
7 pages (1920 words) , Download 2 , Essay
Free
Better Place, a start-up company, is changing its transportation mode from relying on the combustion engine that is internally destructive to electric power derived from renewable materials. As a way of overcoming the current technology limitations as well as making use of the shelf hardware, the company is extensively distributing infrastructure to offer opportunities for ubiquitous charging so as to meet the driver requirements.
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Strategic Management Analysis - Better Place Marketing Essay
5 pages (1393 words) , Download 2 , Essay
Free
‘Better Place’ was a company that operated in the locomotive industry whose headquarters were based in California while the department of research and development was based in Israel. Better Place’s missions: The Company rode on the main mission as being to reduce and ultimately stop the use of oil by vehicles (Etzion and Struben, 2011, p. 2).
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Part 2: Individual Report (15%) Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The company has been moving forward to upgrade its technology and go for internationalization of its operations. This report will take a look at the market entry strategy of Fujairah Cement Industries in India and analyses the marketing environment which the company will face in India.
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Analysis of UK Fashion Retail Environment Marketing Essay
7 pages (1923 words) , Download 2 , Essay
Free
One of the key political decisions which affect the industry is the rate of tax levied on the retailers by the governments. Presently the corporation tax was cut down to 20 percent so that it can stimulate the economic activity of the industry. But with a rising deficit, the government can increase the tax at any time.
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Tv channel comparison Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
People might watch news, movies, documentaries, game shows, reality shows, talent shows, series, programmes, cartoons, advertising and listen to music. Different channels attract different segments of people depending on channel’s quality and diversity of programs, qualified broadcasters and many other aspects.
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Chateau margaux:launching the third wine Marketing Essay
10 pages (2500 words) , Download 7 , Essay
Free
This will involve the examination of the business environment and the industry. Through this, there will be the review of marketing strategy and communication components in order to define a marketing strategy to the company.In order to formulate a good marketing strategy, there is the need to conduct a critical review of the external environment
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Producing a Marketing Plan for Tesco Marketing Essay
8 pages (2216 words) , Download 3 , Essay
Free
Tesco PLC is one of the leading business entities operating in the global retail sector. A key strength of Tesco has been its ability to grow continually by offering greater value for the customers and keeping itself cheaper than its consumers. Another strength of the company is the wide-ranging product line that is able to attract a diverse range of customers, thus minimizing its market risks.
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Customer Portfolio Management Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Customer Portfolio Management [Student’s Name] [Course Title] [Instructor’s Name] [Date] Customer Portfolio Management Introduction Customers are considered as an asset for a business, because; these customers are the one who influence policy and business strategy development.
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Significance of Customer Portfolio Management in Modern Business Environment Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Significance of Customer Portfolio Management in Modern Business Environment Introduction Today the business world is facing too many challenges when it comes to rapidly changing customer needs and new business practices. In the new business environment, organisations cannot run their business successfully unless they are well informed about the needs of their different customer groups.
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CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Name: School: Course Title: CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT Lecturer: Date of Submission: CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT 1.0 Introduction The competitiveness of the global economic market calls for the need for corporations and companies to put in place readily evolving strategies.
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Integrated Marketing Communication and Electronic Relationship Marketing Essay
6 pages (1738 words) , Download 3 , Essay
Free
With the availability of technology and information, consumers have become more knowledgeable and smarter than ever. As a result, purchasing decisions have become much more concise, calculative as well as complex, where consumers go through a lot of information and data before making any final purchasing decisions.
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How Maintaining Relationship Can Be Profitable and Beneficial to Organizations Marketing Essay
6 pages (1801 words) , Download 2 , Essay
Free
Modern organizations have understood how the maintenance of relationships can be profitable and beneficial to them in long run. In this context, it is stressed on the fact that relationship capital of an organization is the total summation of trust, experience, and knowledge that the company has regarding its distribution partner, suppliers, employees, and customers.
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Potential Economic Impact on Marketing Strategies Marketing Essay
10 pages (3006 words) , Download 2 , Essay
Free
IKEA has always been concerned about the wholesome economic development of the business and for this purpose, sustainability has always been an integral part of the core business model. This has lowered the cost of production for the company which in turn has provided them cost leadership. This also allows the company to maintain its environmental standards.
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Economic Environment in Which Barratt Developments PLC Operates Marketing Essay
11 pages (3224 words) , Download 4 , Essay
Free
The report appraises the performance of the company in the past years and it was noted that the company has been experiencing an improvement in its financial performance. In the comparison of the company’s performance to that of its competitor, Taylor Wimpey Plc it is noted that it posted lower profits due to huge expenditure arising from huge debt repayment.
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Market Strategy, Market Positioning and Marketing Mix Marketing Assignment
5 pages (1386 words) , Download 4 , Assignment
Free
Metrao is a brand name that is made up of a wide range of calorie calculators. This can be attributed to the marketing strategies applied by the company. In a highly competitive environment such as the personal care sector, it is important for Metro to improve its marketing in addition to organizational approaches to meet the customers’ needs.
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Analyzing DHL from the Air - Freight Sector Marketing Essay
8 pages (2463 words) , Download 2 , Essay
Free
While conducting the external analysis, PEST analysis and Porter five forces have been considered and in the case of internal analysis, various aspects such as assets, strengths, weaknesses, and customer segmentation, are kept in view. The analysis highlighted the potential threats and opportunities that the organization can face and it highlights the strengths and weaknesses of the organization.
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Importance of sustained economic growth, Marketing Essay
3 pages (750 words) , Download 2 , Essay
The economic growth figures and contributions made by different regions to the overall economy of the UK have been presented in Appendix I. The last column of the table presents an overall view of the percentage share of the UK total GVA for each of the NUTS1 regions.
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Luxury Consumption in China Marketing Literature review
18 pages (4500 words) , Download 2 , Literature review
Free
Though, the luxury goods manufacturing industry is operating in a favorable environment, there are numerous challenges that are still causing lapses in the development of this industry. These challenges might include globalization of industries, intense competition; majority of the luxury markets has reached to a maturity stage and the highly complex consumer preferences towards consumption of luxury branded goods (Hauck & Stanforth, 2007).
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International Marketing - Companys Rationale behind Internationalisation Marketing Essay
10 pages (2837 words) , Download 2 , Essay
Free
Of notable concern is the fact that organizations during the contemporary period operate in global environments and their activities are affected by a wide range of factors. It can be noted that there are major environmental influences that affect global and international markets. As such, this paper seeks to evaluate the factors that impact Kentucky Fried Chicken (KFC).
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Exploring University Students' Perception of Healthy Eating and Food Consumption Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
This research paper aims at exploring student’s Perception of Healthy Eating and Food Consumption among students enrolled in the university. The nature of this research necessitates the use of a subjective approach because it will enable explorative research in coming up with findings based on inductive reasoning. Primary data for this research was collected through in-depth interviews. Qualitative approach brings out actual reality as seen through the eyes of the participant.
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Marketing Idea for Live Healthy Eat Fresh Company Marketing Essay
11 pages (2993 words) , Download 3 , Essay
Free
Marketing research provides the necessary information about the consumer to the marketer to enable him or her to evaluate and monitor marketing actions so as to develop a robust marketing program that will the interests of the consumers (Arora and Mahankale 2). This research identifies a marketing idea for Live Healthy Eat Fresh Company, which is a specialized diet center.
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Consumer Behaviour on Facebook Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The social commerce as discussed in the case study of “Social Commerce-The New Retail Frontier” has shown significant contribution towards the consumer buying behaviour. The case study shows that the consumer buying behaviour has changed dramatically with the inculcation of the social commerce, which is considered as the part of the e-commerce.
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Key Words in Marketing - Customer Relationship Management Marketing Essay
7 pages (2434 words) , Download 2 , Essay
Free
Following the Industrial Revolution and subsequent industrialization of countries, the companies and consumers grew more distant, owing to quicker manufacturing techniques, complex organizational hierarchy, and employee-maintained distribution channels. This gave rise to the era of transactional marketing, where the relationship enjoyed was based on delivering products and receiving payment.
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Business-to-Business Marketing Issues Analysis Marketing Term Paper
5 pages (1286 words) , Download 2 , Term Paper
Free
This process is high risk associated comparing to the traditional consumer marketing process as the organizations have to focus on a narrow target segment. In addition to this, the effective business performance of the firms in business marketing significantly depends upon the strong relationship between the organizations and their business clients.
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Marketing of Services Issues Marketing Term Paper
5 pages (1306 words) , Download 3 , Term Paper
Free
There, the consumer and the seller interact, combined with the tangible commodities which facilitate communication or performance of the service. But the people within the built environment can influence and shape the physical space; hence the social environment is also included in the expanded definition of the servicescape.
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A Critical Asessment of the Boston Matrix and its practical application in BMW Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
A critical assessment of the Boston Consulting Matrix and its application in BMW. Report on critical assessment on the Boston Matrix and its application in BMW Executive summary The report aims at critically evaluating the branding concept and providing strategic guidelines on how organizations must engage in strategic marketing audit activities.
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Justification for Revising Marketing Strategy for Qatar Airways Marketing Assignment
20 pages (5000 words) , Download 3 , Assignment
Free
The airline is continuously undergoing growth and expansion into newer destinations. With the marketing objective to enhance its brand image and brand preference in the underserved markets, an analysis of the macro-and micro-environment has been conducted. The current marketing policies have been reviewed.
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Consumer Behavior in Haircare Industry Marketing Speech or Presentation
5 pages (1319 words) , Download 3 , Speech or Presentation
Free
The market has been saturated by a surplus of products that allow customers to fully modify their hair in the most effective ways. More than half of the global consumers treat hair care as an important part of their beauty regime. Most consumers are concerned by a wide range is matters connected to haircare, which range from greasy hair to dandruff.
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Convergence/Divergence of the Global Market Marketing Article
7 pages (2306 words) , Download 2 , Article
Free
The underlying issue that is behind this debate is whether national culture or ideologies oblige societal values or not. Marketing managers, who believe that economical ideologies lead to value enhancement generally, support a convergence perspective. On the other hand, those who believe that national culture affects in augmentation of value are the ones who believe in divergence.
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