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Marketing Essays

Result for Subject Marketing:
19702 essays
International Trade Unions 1 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
They have also developed a way of reconciling pressures between the status quo and the continuing worldwide changes that china is presently facing. Furthermore, considerable progress has been witnessed in extending the activities and representation of trade unions to become more differentiated (Pringle, 2011).
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Developing Networking Communication Marketing Assignment
3 pages (1022 words) , Download 3 , Assignment
Free
They are (1) application of appropriate personal style in leveraging and understanding the requirements and resources for the event; (2) discerning networking events that would strategically provide rewarding returns; (3) effective application of planning skills; (4) being able to empower and engage human resources for the event.
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Marketing Management: Marks and Spencer Marketing Essay
6 pages (1915 words) , Download 2 , Essay
Free
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and range of products, and this leads to decreased dependence on the UK; though they are also widening their international focus.
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Analysis of Persuasion in Dove Real Beauty Sketches Marketing Essay
6 pages (1708 words) , Download 3 , Essay
Free
The Dove Real Beauty Sketches is an advertisement that the Unilever Company produced with the objective of describing to women that they are beautiful naturally. This is because women think that they are less beautiful than they should be, therefore, they search for artificial beauty in the world. The company created the film while conducting research that indicated that only 4 % of the women in the globe describe themselves as being beautiful.
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Promotional Aspects of Rolex Company Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Kazmi and Batra (2009) note that most companies operate in a very competitive environment today. Therefore, one of the best ways to stay ahead of the park is to adopt an effective marketing strategy that takes into consideration all the marketing mix of a product or service.
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Committees of Advertising Practice Codes of the UK Marketing Essay
11 pages (3235 words) , Download 2 , Essay
Free
Globalization and liberalization of the world economy have facilitated the growth of trade and commercial activities. The living standards of individuals all over the world have improved with the rise in the aggregate availability of goods and services. At this juncture, corporate firms entail a high degree of market competition with each other.
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Profitable Marketing Communications Marketing Essay
9 pages (2473 words) , Download 2 , Essay
Free
While preparing for international expansion, it is critical to understand the overall political, economical, social, technological as well as legal, and environmental aspects. It is rather important to have synergy in terms of the vision and long-term goals of the firm as well as the host nation. In the current case, an expensive line of women's bathing suits is to be launched internationally.
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How the company seeks to deliver customer value Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
There is uncertainty and increasing pressures on organizations operating around the globe which makes the objective of delivering real customer value quite hard to achieve while maintaining company profit margins also. It is the tendency of leading organizations to shrewdly measure customer satisfaction and then use myriad smartly engineered strategies to that effect in order to efficiently address the challenge of maintaining customer loyalty in the face of fierce competitiveness.
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Is Gross Domestic Product a Good Measure of Wealth and Well-Being Marketing Essay
7 pages (2035 words) , Download 2 , Essay
Free
It is essential to state that in most countries, the standard of living of the people is determined by the per-capital GDP of the nation. The growth of any country is also determined by the growth rate of GDP. Thus the Gross Domestic Product of a country is the determinant of the well-being of the economy.
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Strategic Planning for Digital Marketing Communications Marketing Business Plan
13 pages (3579 words) , Download 13 , Business Plan
Free
The economy of the UK had been fragile for a long time. This poor condition of the United Kingdom’s economy has slowed down the business process to a remarkable extent. The food and drink industry of the United Kingdom (UK) is considered as the largest manufacturing sector that contributes £20.5 bn Gross Value Added (GVA) to its economy.
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Food Cultures and Consumption Marketing Research Paper
4 pages (1156 words) , Download 2 , Research Paper
Free
The world has people belonging to a wide variety of cultures and people of every cultural origin has some specific food habits. In the era of globalization, although the cultural and socio-economic aspects are integrating across the countries, every community still holds on to their food culture (Goodman, 2009).
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Social Marketing Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
DTAC is Thailand’s second largest cellular phone company, which is owned by Norwegian-based company named as ‘Telenor’. Thailand is known for having its own way to respond and appreciate branding and advertising. Nike’s social marketing campaign slogan is ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011.
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Prohibited and restricted imports on meat to EU Marketing Essay
3 pages (750 words) , Download 2 , Essay
their impact on marketing activities of Meat exporters in EU countries. Since the crisis that UK has to go through because of Mad Cow disease, countries in the European Union have adopted strategies to protect meat consumers in their countries, from buying prohibited and restricted meat.
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Information Searches Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Marketers should provide enough information concerning the attributes of the product. The marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision.
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OXO Kitchen Gadgets : Developing marketing strategy on a budget Marketing Essay
3 pages (750 words) , Download 2 , Essay
It has been very successful with sales increasing by 50% each year since its inception Question 1 Oxo has a huge base of royal customers. Having carved out a niche for itself in the industry, the manufacturing giant has cultivated an ever-increasing market for its products.
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Sainsbury's the Supermarket Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Sainsbury's the Supermarket The year of establishment of this venture was in 1869 by John James and Mary Anne Sainsbury and its growth became evident in the Victorian era with it being the pioneers of self-service retailing in the UK. Other than dealing with supermarket chains, this business venture also has investment interests in the banking and property markets.
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Why was the original marketing mix extended for the service sector Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Why was the original marketing mix extended for the service sector? Table of Contents Table of Contents 2 Introduction 3 Discussion 4 A Definition and importance of service marketing 4 What is service marketing? 4 The importance of 4p’s 4 B the service marketing Triangle 5 The extended P’s for the services marketing 6 Effectiveness of Expanding Traditional Marketing Mix to Service Organization 6 Effectiveness of the elements of service sector 9 Findings 9 Conclusion and recommendations 10 References 11 Introduction In this age of competitiveness and economic downturn, presentation of appropriate services to the customer is the prime requirement of any service organization without which an
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Snacks and Pastries Business Market Marketing Essay
5 pages (1467 words) , Download 2 , Essay
Free
Acquiring timely and accurate information about the marketplace as well as the overall environment is what defines market research. The information acquired should drive the business to better business strategies, products, decisions and actions, which mean that researchers should be able to understand and adjust information collected while considering the underlying business issues.
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Members of the Supply Chain Marketing Case Study
3 pages (974 words) , Download 2 , Case Study
Free
By the use of distributors among other members of the supply chain, firms are able to effectively place their products near their customers. However, the majority of CEOs and CFOs mostly in international companies have continued to associate the poor financial performance of their firms with the failure of supply chains.
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UNIQLO in China Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In order to clearly identify the marketing problems of a particular organization, it is highly required to critically analyze the marketing strategy along with different situational dimensions. In this regard, an in-depth analysis of internal along with external environmental factors has long been witnessed to enable the organizations in critically identifying their respective marketing problems (Wiid and Diggine, 2009).
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How Businesses Use Learning and Memory to Affect Consumers Marketing Essay
8 pages (2319 words) , Download 2 , Essay
Free
Encoding involves the receipt of information which is then processed or combined with other stimuli. Storage is the creation of a permanent record of information that has been encoded. Retrieval is the process of recalling information that has been processed in response to a particular cue or stimulus.
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Marketing Communication Tools Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
According to the paper communication starts right from the development of brand’s slogan and has never ending limits, when it comes to influencing consumer behavior in the favor of the brand. Marketers and researchers in the field of marketing communication has observed that marketing communication has stayed in the core functional area of businesses and proved to be as vital asset for the organization.
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Sustainability in Global Context Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
Longevity of a business is a basic objective to most managers. An entrepreneur must employ effective operational features to safeguard both the longevity and the profitability of the business. As a wind turbine manufacturer, VESTAS must determine appropriate ways of sustaining its market share thus sustaining its longevity
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Opportunity of Marketing Pharmaceutical Brand in the UK Marketing Assignment
10 pages (2785 words) , Download 2 , Assignment
Free
The paper analyses the external and internal environment of the UK with the help of the technique of marketing audit.  With the help of SWOT analyses, the strength, weaknesses, opportunities, and threats of the organization of Bursti are recognized in the markets of the UK among other players.
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Information Systems and Business Processes Marketing Essay
3 pages (750 words) , Download 2 , Essay
This approach usually applies the systematic attempts towards attaining continuous business improvement, efficiency, and effectiveness in its flexibility, innovation, and integration of technology. Therefore, the video game business will apply the business process management in its business plan for its effective, efficient, and for flexibility that would allow changes in functionality and hierarchical management.
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International Marketing Environment in Australia Marketing Assignment
9 pages (2682 words) , Download 4 , Assignment
Free
The Australian economy has experienced a steady growth rate averaging 3.4% annually. It has been on the boom since the 1980s and is barely affected by the world’s economic downturn. Australia has some strong sectors including the mining, agricultural, services, and tourism sectors that offer huge potential markets to international marketers.
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Diverse Portfolio of Omnicom Group Marketing Essay
3 pages (750 words) , Download 7 , Essay
Free
What makes Omnicom Group different from other advertising agencies is that it has unique and highly diversified service offerings ranging from conventional media adverts to specialty communications. These diversified offerings help the organization alleviate the risks associated with reliance on just one segment of the business.
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Sustainability and the Green Supply Chain Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
Sustainability and the Green Supply Chain Table of Contents Introduction 3 A Brief Background of BP plc 4 Sustainability Report of BP plc 6 Green Supply Chain Report of BP plc 10 Conclusion 14 References 16 Introduction In today’s contemporary business world, the concepts of sustainability and green supply chain can be identified as interrelated with each other.
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Positioning and the Relevance of Department Store Marketing Essay
10 pages (2734 words) , Download 3 , Essay
Free
Generally, all the departments have a contribution to the success of the departmental store and in most cases, all departments are under the same roof. They have different roles such as offering customer care, after-sale services, restocking merchandising and control of all the operations in the store.
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Marketing Analysis of Cartier Marketing Essay
10 pages (3121 words) , Download 4 , Essay
Free
The stimuli related to the brand that evokes various behavioural responses of the consumers are due to various features of the brand which are namely, the communications of the brand, the packaging of the products offered under the brand names and the market environment created by the brand strategies of the company (Aaker, 1996, p.47).
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Strategic Marketing: Types Of Market Segmentation Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Strategic marketing is used by businesses to attract, maintain the existing and the new customers in the target market (Aaker, 2005, 20). On the other hand, market segmentation strategy can be successful, if the company diverts its resources to understand and access the customer’s needs.
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Consumer Perception, Needs and Motives Marketing Essay
9 pages (2828 words) , Download 2 , Essay
Free
Consumer perception can be affected by a number of variables defining the nature of the stimulus. Nature can include any variable such as unique color, huge or very small size, odd placement, or prime placement of a print advertisement. Anything that makes a stimulus eye-catching or attention-seeking affects a consumer’s selection of elements for perception.
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Southwest Airlines Marketing Strategies Marketing Essay
12 pages (3393 words) , Download 2 , Essay
Free
The company wants to provide every people in the world the opportunity to fly. The company has the intention of providing the employees with a work environment that would be a stable one and there would be equal opportunity for all the employees in the organization irrespective of any cast, creed, religion, gender, or sexual orientation to grow in their career and nurture their talents.
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Contemporary Retail Environments - the Shopping Experience Marketing Essay
13 pages (3933 words) , Download 2 , Essay
Free
Generally, a retailer must offer its customers value for the product and ease of shopping with an enjoyable shopping experience. Shopping is an activity that involves the buying behaviour of individuals based on several factors such as the level of convenience, accessibility, environment and comfort.
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CocoBanas Cocoa Beans Marketing Research Paper
12 pages (2000 words) , Download 2 , Research Paper
Free
The author analyses the Canadian cocoa bean market looking at the market segment, opportunities, market size and competitors. He also looks at the market constraints and market environment and market mix in relation to the entry of CocoBana into the Canadian market. CocoBana is a joint venture business operated by Prince Khalid of Saudi Arabia.
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American Airlines - Pressures within the industry or the competition [Scandal] Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The delays in the maintenance had been a cause of regulatory concern, as well as a probable cause of various problems in the airplanes, including incidences where seats detached in mid flight causing concerns over the well-being and security of passengers.
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Job Fair: Walmart Marketing Essay
3 pages (866 words) , Download 3 , Essay
Free
All the deals that seem better than the ones offered are made a reality at Wal-Mart. Before giving you the possibilities available in Wal-Mart I will give you a brief history of the mall and services and goods available. Walmart was based on a store that was purchased by Walton in Bentonville in 1950.
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How Development of New Products Changed due to Situational Changes Marketing Essay
12 pages (3267 words) , Download 4 , Essay
Free
The concept of innovation is used by organizations or entrepreneurs in order to make they're future safe and secure. This means that to hold a competitive position in the future (post-economic crisis world) most of the organizations or entrepreneurs desire to invest huge amounts of revenues over innovation.
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The Success of Louis Vuitton in the Japanese Market Marketing Assignment
4 pages (1173 words) , Download 7 , Assignment
Free
Japan has boasted of being Louis Vuitton’s most profitable market, and after the economic downturn, Louis Vuitton had to adapt to the Japanese market to allow it to sustain its consumer market. The iconic brand is considered French, but over the past decade, Japan has demonstrated its love and passion for its products.
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The Strength of the Companies Marketing Coursework
4 pages (1102 words) , Download 2 , Coursework
Free
Furthermore, this reflects a well-thought-out segmentation strategy whereby the company has developed different dairy brands for different customer segments, thereby catering to the unique preferences, tastes, and needs of each. However, one weakness reflected is that of high operating expenses.
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Penetration Pricing Marketing Essay
3 pages (750 words) , Download 3 , Essay
This method of marketing strategy aim is to lower the price of new products or services thus making the customers to be attracted to the firm. Lowering of prices makes competition stiff in the market and this makes rivals to look for other alternatives to compete with the firm that lowers the prices of products and services.
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How the Company Seeks to Deliver Customer Value Marketing Essay
8 pages (2311 words) , Download 4 , Essay
Free
The main aim of this report is to analyze the way Apple Inc has been delivering customer value. Conversely, this discussion will focus on elaborating factors such as competitive advantage, analysis of PC and devices market with the positioning sustainability of PCs, MP3 Players, and Smartphones (Agnello, 1).
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Organizational Objectives - Samsung Company Marketing Essay
8 pages (2099 words) , Download 6 , Essay
Free
This paper seeks to evaluate the strategies employed by Samsung in order to deliver customer value. The paper starts by outlining the historical background of the company as well as its objectives. The main part of the paper will discuss as brand and product portfolio of Samsung, objectives, pricing strategies, promotional mix and distribution strategies.
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The Evolution of E-Marketing Tools Marketing Research Paper
4 pages (1078 words) , Download 3 , Research Paper
Free
The telegraph made it possible for marketers to send information over a long distance (Belch and Belch, 2012). E-Marketing is very flexible, and this is because it allows companies to create a target marketing campaign that can reach a wide audience. E-marketing is also cost-effective because a company can reach its target audience at a very lower cost as compared to other types of advertising.
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Increase in health issues: the role of the media in adverting junk foods Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
In line with this, this paper aims at analyzing how the media uses catchy images to target children and teenagers and tempt the aforementioned into buying these junk foods. Junk foods advertisements have taken up a lot of advertisement space on all media in contemporary times.
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Foreign Direct Investment in Emerging Markets in China Marketing Essay
10 pages (2948 words) , Download 3 , Essay
Free
Management skills from foreign investors are implemented in the host country. Foreign direct investments (FDI) have been viewed as the best financing tool in emerging markets. As stated above, emerging markets create new technologies which can increase productivity and create new jobs in the host country.
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Evaluation of the Pending Merger of American Airlines and US Airways Marketing Research Paper
4 pages (1248 words) , Download 2 , Research Paper
Free
Currently, there is a pending merger of American Airlines and US Airways which is projected to affect American airline networks and operations in different ways. This paper gives an evaluation of the prospected merger of the two airlines and what it entails in the airline marketplace especially in the United States of America.
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Competitive Advantage through Marketing - Andersen Holdings Private Healthcare Marketing Essay
11 pages (3074 words) , Download 2 , Essay
Free
Andersen Holdings Private Healthcare is a company that focuses on the healthcare service business. The company has a wide international presence and has adopted several strategies that would put the company in a position of competitive advantage compared to the other companies operating in the same sector.
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Interview a Family Business Leader Marketing Essay
3 pages (750 words) , Download 2 , Essay
The restaurant is famous for roasted duck and has a history more than 20 years; locals and foreigners both often visit the restaurant. Famous Zhang Liqun used to supervise the restaurant, but after his death, his son Xou Liqun has taken charge of the restaurant.
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Lululemon Marketing Analysis Marketing Research Paper
6 pages (1625 words) , Download 3 , Research Paper
Free
Lululemon athletic a is an athletic wear store selling high-quality performance wear mainly meant for women and was founded in 1998 by Dennis Chip Wilson in Vancouver, British Columbia. The primary focus is women leading a healthy lifestyle and is determined to achieve it in a more comfortable but fashionable manner.
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