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Marketing Essays

Result for Subject Marketing:
19930 essays
Thomas Nat's Cartoon Marketing Essay
1 pages (304 words) , Download 0 , Essay
Free
Advertising agencies forts help fill newspapers by placing ads not writing them. Magazines capitalized on the manufacturing’s need for national exposure when selling their ad space. One man brought these techniques to the political arena. Known as the “Father of Political Cartoons,” Thomas Nast invented the elephant and jackass icons.
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Free Market Commitments of the European Union on a Pragmatic Practice Basis Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The Italian government imposed a statistical levy on imports and exports. This government policy had to be discontinued, as in the perspective of the Commission and Court of Justice it was equivalent in effect to a customs duty. Member states also had to dismantle quantitative restrictions on goods sold to each other.
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The Impact of E-Commerce on the US Labour Market Marketing Dissertation
24 pages (6000 words) , Download 2 , Dissertation
This discussion talks that an industry-based approach is needed due to the fact that the diffusion of E-Commerce is of dissimilar magnitude in each industry; it is undoubted that the “Information” sector has been affected the most whilst the effect on “Construction” sector has been of “‘second”’ order.
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Bottled water Economics research Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
The author states that increase in land, labor, capital and entrepreneurship costs, which are necessary to produce goods, will lead to a decline in the quantity of products supplied. If the cost of making plastic bottles, workers wages and electricity costs increase, then more suppliers will produce little at the existing market price.
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Advertising and promotions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Thus, the companies have to find ways and methods to influence and persuade present customers buy and use their services and products.Christmas campaign launched by Victoria's Secrets was aimed to inform potential buyers about price reductions and invectives, new products and services proposed by the company.
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Olympic Marketing Strategy for Lenovo Enterprise Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Kotler, Philip, Keller, and Lane describe marketing as a set of processes that are undertaken by an organization in order to create, communicate and add value to the products that the organization deals with. The aim of marketing is to create awareness and a relationship to the customers in a manner that will be beneficial to the organization.
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The Emotional Connection Between the Target Market and Brand Marketing Essay
1 pages (250 words) , Download 2 , Essay
Emotional connection is even more critical if your target market is female. Women already control or influence over 80 percent of the purchases in the United States. The original Oscar Mayer “My bologna has a first name…”. The present-day Oscar Mayer campaign is still working to lure moms in a similar fashion.
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The UK Housing Market Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
Reports suggest that British housing market has slowed considerably since last summer, therefore if the government announces a scheme for the first time buyers allowing them to borrow £50,000 of their mortgage at 1%, a very low rate of interest, this is bound to give the housing sector something to cheer about.
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Barclaycard's Marketing Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Free
The paper tells that strategic corporate outcomes of Barclaycard have been associated with a more complex set of developments that have taken place within the industry in the recent past. Barclaycard is a value parameter and therefore managing and sustaining its growth momentum in an internationally diverse strategic operational environment is determined by a number of factors.
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How Do Marketing Communications Build and Maintain Strong Brands Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Brand image has turned out to be the crucial factor to distinguish the major players in the global economy. In this technology-driven world, companies striving to be the leaders of the market are always under constant pressure to implement excellent marketing strategies. These days it is very important to have good marketing strategies.
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Advertising plan for BMW 3-Series Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Initially known as Bayerische Flugzeug-Werke in 1916,the firm changed its name to Bavarian Motor Works in 1917 as it grew rapidly during the war years.In 1923,BMW put together its first motor vehicle,a motorcycle,followed by its first car in 1928,a version of Austin 7,which was built and commercially sold under license.
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Market Challengers, Market Followers and Market Nichers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Some advertisers indicate the competition in their advertising through symbols while others generate this psychology of comparison by presenting features that are comparable to the popular features of the competition.
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Semiotic Analysis is Lanvin Paris Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Central to this is the construction of an understanding of meanings (Chandler 2002). Semiotics often bears important anthropological linkage and dimensions in which it involves the idea that every cultural event or phenomenon can be studied as communication.
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Service Marketing of Tiger Airways Australia Marketing Essay
9 pages (2588 words) , Download 2 , Essay
Free
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs creates service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
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Marketing Communication Plans Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
The business must, therefore, implement specific policies to streamline its operations with the view of maximizing profitability based on the above. However, PEST analysis, on the other hand, investigates political, economic, social and technological factors that affect the operations of the business.
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The Benefits of Aloe Vera and How to Use Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
New findings have indicated that the leaves of the plant have plenty amount of nutrients and trace elements that will enhance good health. Iodine, iron, copper, and zinc are the trace elements which are present in Aloe Vera. Besides, it also has vitamins, amino acids, organic germanium, and fatty acids.
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Radio and Newspaper Advertisements Marketing Research Paper
3 pages (1062 words) , Download 2 , Research Paper
Body shock ltd which is a nationwide chain of fitness centers. Its management believes strongly in the use of local advertising means to promote their services hence spending money with local radio stations and newspapers. Expenditures on radio and newspaper advertisement together with profit generated for last year can be observed.
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Efficient Markets Hypothesis Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The efficient capital market hypothesis as applied to stock markets has affected the thinking of investment managers, corporate finance officers, and investors. This paper explains what the hypothesis is about based on a chapter in the textbook written by Elton, Gruber, Brown, and Goetzmann, and provides a critical assessment.
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Marketing Research on Internet Television Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The paper dwells on the rapid popularity increase of computers at the cost of television in Britain. The study examines the use of various digital devices, like computer, ipod, mobile phone, and personal digital assistants (PDA), instead of TV. The work provides a survey with the sample of the questionnaire and description of the interview and focus group respondents.
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Shaping Marketing Decisions Based on Consumer Behavior Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Consumer behavior could be viewed at as that process that a customer goes through, right from the time they decide to make a purchase, and includes the evaluation of alternative products or services, the decision to make a purchase, the acquiring of goods and services, the after purchase evaluation by a customer.
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Internal Marketing: Knowledge Management Marketing Essay
22 pages (5500 words) , Download 2 , Essay
The e-commerce and online business has really facilitated the people nowadays. They can draw money, deposit money, transfer money and shop nay thing on the internet in seconds. People can also share the information with the people from various countries. The internet has really brought a revolution in the world of information technology.
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Service Marketing: Starbucks Coffee Company Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Starbucks has always efficiently used ICT for its growth. It was one of the first to provide wireless Internet access in its stores that succeeded in bringing more customers especially students and office employees in search of a network and of course a cup of coffee in the process. Recently Starbucks offers downloadable music in its stores.
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The Impact of Internet Use of Business-to-Business Marketing Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The author states that the changing world has then placed much emphasis on the importance of communication for effective marketing. This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centered.
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Data Mining and Data Fusion for Direct Marketing Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
 Data mining and data fusions are the exploration and analysis, by automatic or semiautomatic means of large quantities of data in order to discover meaningful and potentially useful information, such as patterns, knowledge rules, regularities, etc.  There are also many other terms which carry a similar or slightly different meaning, such as knowledge discovery.
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Sport and Energy Drinks Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
Marketing research is not a one-time effort and must regularly be conducted to determine the environment and scan for opportunities. Coca Cola is already extending Full Throttle into Sugar-Free Full Throttle based on the rising concerns that sugar-filled drinks are causing obesity in children and have passed white bread in carbohydrate content.
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Free Trade and Protection Marketing Essay
3 pages (750 words) , Download 2 , Essay
Till now the modalities and priorities of the international trade negotiations were primarily orchestrated by the developed world, led by the US and the Europe. However, the highlight of the negotiations held in July 2008 was the blatant refusal of the developing world voiced by India and China.
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Corporate Strategy : Examination Questions (Mark&Spencer) Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
In order to gain a more understanding and knowledgeable viewpoint on this company, there are several questions that must be asked, including:what are the key issues Involved Here? Why are These Key Issues?
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Tourism Hotels and Leisure Ltd Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The company has a close and strong relationship with supporting industries like airlines, car rentals and automobile clubs. Connections between affiliates are strengthening with annual meetings and an active intranet system, trough it QA (Quality Assurance) program, the company is committed to ensuring that all of their employees are motivated.
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Cross-Cultural Administration, Mattel Inc Fall Marketing Essay
8 pages (2527 words) , Download 2 , Essay
Free
As the Coca Cola Company has demonstrated, the ability to think globally and act locally can be a source of competitive advantage. A greater deal of time and money spending is sometimes necessary to become an insider (Lipman, 1988). In a similar way, Mattel’s marketing strategy has been executed.
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Royal Dutch/Shell Group Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The goals focus on the overall strength and independence of the company and its products or services, flexibility of overall offerings, and marketing differentiation.
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Experience Branding: A Review on Chatswood Chase Marketing Essay
3 pages (750 words) , Download 2 , Essay
The center is predominantly a bit deprecinctualized because of less number of retailers operating from it. Once the center allocates space to more retailers, it will eventually get more precinct. The center’s atmosphere is really pleasant with a great ambiance and it is designed for a free movement, so as to facilitate customers. 
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The Bargaining Power of Supplier Marketing Research Proposal
10 pages (2680 words) , Download 2 , Research Proposal
Free
The author states that the number and capability of the competitors play a key role. The product is the first entrant in this market and has an edge. In addition, it is also patented in Hong Kong and China. The initial monopoly gained by the product should be used prudently to acquire and establish a brand name.
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Consumer Behaviour: Meaning Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The first thing my eyes saw was a good collection of trade-ins. “Good idea,” I thought, “In two weeks is Christmas, maybe I can afford something small?!” So I went into the shop and the smiling face of the Indian shop assistant met me at the tiny counter. The shop itself wasn’t big either. I asked for the cell make I liked: Nokia 2103.
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Social media - internet forum,email and picture sharing Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
When the size and business of a company expands the need for the distribution of these products to their target customers also increases.In this scenario,the Internet marketing is the most excellent way that offers higher potency and access to international markets for the marketing of products.
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Google and Competitors Marketing Essay
3 pages (750 words) , Download 2 , Essay
The search engines prove to be a great company during such hardship. Google is one of the key search engines offering a number of features to the internet community. A global technology leader in its area of expertise, Google has been consistently on the lookout for ways to improve the ways people connect with information.
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The Market Risk and the Developments in It Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
One of the greatest drawbacks of historical simulation methods is the assumption that if the current distribution is greatly deviating from the historical distribution of the asset prices than historical simulation methods can provide extremely distorted results and can result into poor decision making. (Lin et. al. 2005).
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Advertising: Principles and Practice: Promoting Products Marketing Essay
6 pages (1657 words) , Download 4 , Essay
Free
Products are central to most organizations whether they are in the form of tangible goods. Manufacturers have been concerned with the design and production of products, whilst retailers have had the task of gathering together a relevant and inspiring selection of goods and making them available to consumers at convenient locations and times.
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Manchester United Background, Pricing Strategy Marketing Research Paper
15 pages (3750 words) , Download 3 , Research Paper
Free
The club reportedly has a playing side with revenue from ticket sales, a media side to manage broadcasting and Internet rights to its matches and stars, and a merchandising and commercial side, which collectively aim to turn fans of the first into customers of the second two in their bid for brand extension (Maidment, 2004).
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Apple Industry and Innovation Journey Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Apple Inc. is a US-based multinational corporation that focuses on the design and manufacture of consumer electronics and closely related software products. The company was established in Cupertino, California on April 1, 1976, engaged in designing, developing, selling and supporting a wide range of personal computers, portable media players.
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Marketing Communications - Marketing Insights from A to Z Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
It was not quite authentic about judging people in a sense that they would be compensated somehow if the company would invest in bringing famous entertainers and would allow them to have drinks and cocktails and all that fun stuff, the company failed to realize that they had so many other tasks to perform as well. 
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Branding Concepts, Brand Extension and Multi-brands Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
According to William Weilbacher in his book ‘Brand Marketing’, brands work only when they are developed using strategies which deliver value and customer satisfaction. In this context, what is required is innovations to be implemented, but such innovations must be subtly implemented and they must not be loud and confusing for the consumer. 
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Fashion Retailer Zara Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
This essay analyzes the marketing of Zara that brought success to company. The total number of shops for the Inditex’s eight fashion distribution chains now stands at 2,244 in Europe, America, the Asia-Pacific region, the Middle East and North Africa. Overall, 322 new stores were launched in 2004 with 97 new Zara stores.
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NSPCC Marketing Marketing Essay
7 pages (2075 words) , Download 3 , Essay
Free
However, one could argue that such basic expressions as smiling and frowning appear in so many contexts and so often that they have become symbols of emotion (NSPCC Home Page 2008). In sum, NSPCC activities are based on traditional marketing aimed to meet the needs and demands of the target audience. NSPCC uses traditional methods and promotional techniques in order to attract the attention of donors and the general public.
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Mortgage Markets Marketing Essay
6 pages (1613 words) , Download 2 , Essay
Free
These bonds can become liquid when the firms unwind their positions due to losses. The other firm's loss will create liquidity in the illiquid GSEs. The trends that affect the mortgage market are the losses and gains in the international markets as they are interconnected.
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Advantages and disadvantages of private labels Marketing Essay
7 pages (1750 words) , Download 2 , Essay
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There are many categories of private labels such as, store brands, store sub-brands, umbrella branding, individual brands and exclusive brands.In order to fully discuss private labels, an original company, Macy's, has been used as an example in this essay.
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Market analysis in Abu Dhabi Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The real estate market condition in the United Arab Emirates is, as a whole, facing a boom. It has the most secure and profitable market in whole Gulf region. Abu Dhabi is currently enjoying real estate investment from all over the world. The Abu Dhabi market possesses number of opportunities in the real state sector.
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Rhetoric Analysis of a Music News Website Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
College students who download illegal mp3s without paying via peer-to-peer networks are the primary perpetrators; their illegal actions deprive the record industry's employees of their salaries. This issue is very important as we are all surrounded by it everyday and most important of all, it is in fact illegal.
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Marketing plan for Milk Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
An established milk beverage manufacturer is introducing a completely new product - flavored milk beverages for the segment 6-12 years old. The marketing plan for this product will be as follows
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Strategic Marketing at Wachovia Corporation and Organization Control Marketing Assignment
13 pages (3512 words) , Download 2 , Assignment
Free
The application of the “Next Logical Product” approach has been well constituted by Wachovia Corporation through serving the micro-segments of its household market. The company has segmented its operations based on consumer needs as is evident by its check cards that are based on convenience and demographics.  
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Social Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Social marketing can be used to modify behavior such as the antismoking campaigns that have been launched on behalf of various health organizations. The National Cancer Institute, a government agency, publishes numerous fact sheets on the methods and benefits of smoking cessation (Fact sheets: Tobacco/Smoking cessation). This information is designed to de-market a product by modifying behavior with the goal of decreasing consumption.
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