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Marketing Essays

Result for Subject Marketing:
19914 essays
Radio and Newspaper Advertisements Marketing Research Paper
3 pages (1062 words) , Download 2 , Research Paper
Body shock ltd which is a nationwide chain of fitness centers. Its management believes strongly in the use of local advertising means to promote their services hence spending money with local radio stations and newspapers. Expenditures on radio and newspaper advertisement together with profit generated for last year can be observed.
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Efficient Markets Hypothesis Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The efficient capital market hypothesis as applied to stock markets has affected the thinking of investment managers, corporate finance officers, and investors. This paper explains what the hypothesis is about based on a chapter in the textbook written by Elton, Gruber, Brown, and Goetzmann, and provides a critical assessment.
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Marketing Research on Internet Television Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The paper dwells on the rapid popularity increase of computers at the cost of television in Britain. The study examines the use of various digital devices, like computer, ipod, mobile phone, and personal digital assistants (PDA), instead of TV. The work provides a survey with the sample of the questionnaire and description of the interview and focus group respondents.
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Shaping Marketing Decisions Based on Consumer Behavior Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Consumer behavior could be viewed at as that process that a customer goes through, right from the time they decide to make a purchase, and includes the evaluation of alternative products or services, the decision to make a purchase, the acquiring of goods and services, the after purchase evaluation by a customer.
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Internal Marketing: Knowledge Management Marketing Essay
22 pages (5500 words) , Download 2 , Essay
The e-commerce and online business has really facilitated the people nowadays. They can draw money, deposit money, transfer money and shop nay thing on the internet in seconds. People can also share the information with the people from various countries. The internet has really brought a revolution in the world of information technology.
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Service Marketing: Starbucks Coffee Company Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Starbucks has always efficiently used ICT for its growth. It was one of the first to provide wireless Internet access in its stores that succeeded in bringing more customers especially students and office employees in search of a network and of course a cup of coffee in the process. Recently Starbucks offers downloadable music in its stores.
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The Impact of Internet Use of Business-to-Business Marketing Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The author states that the changing world has then placed much emphasis on the importance of communication for effective marketing. This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centered.
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Data Mining and Data Fusion for Direct Marketing Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
 Data mining and data fusions are the exploration and analysis, by automatic or semiautomatic means of large quantities of data in order to discover meaningful and potentially useful information, such as patterns, knowledge rules, regularities, etc.  There are also many other terms which carry a similar or slightly different meaning, such as knowledge discovery.
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Sport and Energy Drinks Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
Marketing research is not a one-time effort and must regularly be conducted to determine the environment and scan for opportunities. Coca Cola is already extending Full Throttle into Sugar-Free Full Throttle based on the rising concerns that sugar-filled drinks are causing obesity in children and have passed white bread in carbohydrate content.
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Free Trade and Protection Marketing Essay
3 pages (750 words) , Download 2 , Essay
Till now the modalities and priorities of the international trade negotiations were primarily orchestrated by the developed world, led by the US and the Europe. However, the highlight of the negotiations held in July 2008 was the blatant refusal of the developing world voiced by India and China.
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Corporate Strategy : Examination Questions (Mark&Spencer) Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
In order to gain a more understanding and knowledgeable viewpoint on this company, there are several questions that must be asked, including:what are the key issues Involved Here? Why are These Key Issues?
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Tourism Hotels and Leisure Ltd Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The company has a close and strong relationship with supporting industries like airlines, car rentals and automobile clubs. Connections between affiliates are strengthening with annual meetings and an active intranet system, trough it QA (Quality Assurance) program, the company is committed to ensuring that all of their employees are motivated.
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Cross-Cultural Administration, Mattel Inc Fall Marketing Essay
8 pages (2527 words) , Download 2 , Essay
Free
As the Coca Cola Company has demonstrated, the ability to think globally and act locally can be a source of competitive advantage. A greater deal of time and money spending is sometimes necessary to become an insider (Lipman, 1988). In a similar way, Mattel’s marketing strategy has been executed.
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Royal Dutch/Shell Group Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The goals focus on the overall strength and independence of the company and its products or services, flexibility of overall offerings, and marketing differentiation.
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Experience Branding: A Review on Chatswood Chase Marketing Essay
3 pages (750 words) , Download 2 , Essay
The center is predominantly a bit deprecinctualized because of less number of retailers operating from it. Once the center allocates space to more retailers, it will eventually get more precinct. The center’s atmosphere is really pleasant with a great ambiance and it is designed for a free movement, so as to facilitate customers. 
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The Bargaining Power of Supplier Marketing Research Proposal
10 pages (2680 words) , Download 2 , Research Proposal
Free
The author states that the number and capability of the competitors play a key role. The product is the first entrant in this market and has an edge. In addition, it is also patented in Hong Kong and China. The initial monopoly gained by the product should be used prudently to acquire and establish a brand name.
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Consumer Behaviour: Meaning Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The first thing my eyes saw was a good collection of trade-ins. “Good idea,” I thought, “In two weeks is Christmas, maybe I can afford something small?!” So I went into the shop and the smiling face of the Indian shop assistant met me at the tiny counter. The shop itself wasn’t big either. I asked for the cell make I liked: Nokia 2103.
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Social media - internet forum,email and picture sharing Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
When the size and business of a company expands the need for the distribution of these products to their target customers also increases.In this scenario,the Internet marketing is the most excellent way that offers higher potency and access to international markets for the marketing of products.
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Google and Competitors Marketing Essay
3 pages (750 words) , Download 2 , Essay
The search engines prove to be a great company during such hardship. Google is one of the key search engines offering a number of features to the internet community. A global technology leader in its area of expertise, Google has been consistently on the lookout for ways to improve the ways people connect with information.
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The Market Risk and the Developments in It Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
One of the greatest drawbacks of historical simulation methods is the assumption that if the current distribution is greatly deviating from the historical distribution of the asset prices than historical simulation methods can provide extremely distorted results and can result into poor decision making. (Lin et. al. 2005).
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Advertising: Principles and Practice: Promoting Products Marketing Essay
6 pages (1657 words) , Download 4 , Essay
Free
Products are central to most organizations whether they are in the form of tangible goods. Manufacturers have been concerned with the design and production of products, whilst retailers have had the task of gathering together a relevant and inspiring selection of goods and making them available to consumers at convenient locations and times.
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Manchester United Background, Pricing Strategy Marketing Research Paper
15 pages (3750 words) , Download 3 , Research Paper
Free
The club reportedly has a playing side with revenue from ticket sales, a media side to manage broadcasting and Internet rights to its matches and stars, and a merchandising and commercial side, which collectively aim to turn fans of the first into customers of the second two in their bid for brand extension (Maidment, 2004).
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Apple Industry and Innovation Journey Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Apple Inc. is a US-based multinational corporation that focuses on the design and manufacture of consumer electronics and closely related software products. The company was established in Cupertino, California on April 1, 1976, engaged in designing, developing, selling and supporting a wide range of personal computers, portable media players.
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Marketing Communications - Marketing Insights from A to Z Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
It was not quite authentic about judging people in a sense that they would be compensated somehow if the company would invest in bringing famous entertainers and would allow them to have drinks and cocktails and all that fun stuff, the company failed to realize that they had so many other tasks to perform as well. 
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Branding Concepts, Brand Extension and Multi-brands Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
According to William Weilbacher in his book ‘Brand Marketing’, brands work only when they are developed using strategies which deliver value and customer satisfaction. In this context, what is required is innovations to be implemented, but such innovations must be subtly implemented and they must not be loud and confusing for the consumer. 
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Fashion Retailer Zara Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
This essay analyzes the marketing of Zara that brought success to company. The total number of shops for the Inditex’s eight fashion distribution chains now stands at 2,244 in Europe, America, the Asia-Pacific region, the Middle East and North Africa. Overall, 322 new stores were launched in 2004 with 97 new Zara stores.
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NSPCC Marketing Marketing Essay
7 pages (2075 words) , Download 3 , Essay
Free
However, one could argue that such basic expressions as smiling and frowning appear in so many contexts and so often that they have become symbols of emotion (NSPCC Home Page 2008). In sum, NSPCC activities are based on traditional marketing aimed to meet the needs and demands of the target audience. NSPCC uses traditional methods and promotional techniques in order to attract the attention of donors and the general public.
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Mortgage Markets Marketing Essay
6 pages (1613 words) , Download 2 , Essay
Free
These bonds can become liquid when the firms unwind their positions due to losses. The other firm's loss will create liquidity in the illiquid GSEs. The trends that affect the mortgage market are the losses and gains in the international markets as they are interconnected.
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Advantages and disadvantages of private labels Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
There are many categories of private labels such as, store brands, store sub-brands, umbrella branding, individual brands and exclusive brands.In order to fully discuss private labels, an original company, Macy's, has been used as an example in this essay.
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Market analysis in Abu Dhabi Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The real estate market condition in the United Arab Emirates is, as a whole, facing a boom. It has the most secure and profitable market in whole Gulf region. Abu Dhabi is currently enjoying real estate investment from all over the world. The Abu Dhabi market possesses number of opportunities in the real state sector.
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Rhetoric Analysis of a Music News Website Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
College students who download illegal mp3s without paying via peer-to-peer networks are the primary perpetrators; their illegal actions deprive the record industry's employees of their salaries. This issue is very important as we are all surrounded by it everyday and most important of all, it is in fact illegal.
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Marketing plan for Milk Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
An established milk beverage manufacturer is introducing a completely new product - flavored milk beverages for the segment 6-12 years old. The marketing plan for this product will be as follows
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Strategic Marketing at Wachovia Corporation and Organization Control Marketing Assignment
13 pages (3512 words) , Download 2 , Assignment
Free
The application of the “Next Logical Product” approach has been well constituted by Wachovia Corporation through serving the micro-segments of its household market. The company has segmented its operations based on consumer needs as is evident by its check cards that are based on convenience and demographics.  
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Social Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Social marketing can be used to modify behavior such as the antismoking campaigns that have been launched on behalf of various health organizations. The National Cancer Institute, a government agency, publishes numerous fact sheets on the methods and benefits of smoking cessation (Fact sheets: Tobacco/Smoking cessation). This information is designed to de-market a product by modifying behavior with the goal of decreasing consumption.
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Marketing Communications Campaign to Launch Skys Potential New Portable Media Player Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The integrated marketing communication analysis is necessary before launching the marketing campaign for the new product like Sky+ PMP.  The first phase should analyze retail marketing and the second should explore online marketing. This marketing campaign is aimed at drawing the attention of the consumers.
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The Largest Regional Low-Cost Airline Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Flybe haѕ major baѕeѕ at Birmingham, Ѕouthampton, Belfaѕt, Mancheѕter, Jerѕey, Guernѕey, Inverneѕѕ, Edinburgh and Glaѕgow. It iѕ the largeѕt ѕcheduled airline at Birmingham, Mancheѕter, Norwich, Exeter, Inverneѕѕ, Ѕouthampton, Iѕle of Man, Belfaѕt City, and the Channel Iѕlandѕ. Flybe operateѕ out of more UK airportѕ than any other airline.
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Political Factor Analysis with Respect to the Stockport Shopping Centre Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Through an understanding of the external environment, firms take advantage of the resources available in its environment; define the nature and structure of its activities. In order to maintain service, quality, and logistic standards, companies periodically audit their environment and compared to overall corporate performance through benchmarking.
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The Marketing System in Qatar Marketing Research Proposal
10 pages (2500 words) , Download 3 , Research Proposal
Free
With hardly any other industry available in the Gulf region, most products are imported to sustain the life of flora and fauna. Due to this, the government has encouraged foreign investors to establish their business presence here. Doing business in the gulf is profitable. There is no tax and this generates a lot of revenue for the business houses.
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British Motor Industry and Government Strategy Marketing Essay
7 pages (2080 words) , Download 3 , Essay
Free
The global auto industry is structured along 3 main levels. The “component suppliers” form the first level in this value chain. Next, are the finished goods producers or “assemblers” followed by the dealers and the after-sale-service people. The component suppliers, also known as the “upstream”, are again divided into many sub levels.
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Marketing Saturn Corporation in 1998 Marketing Essay
5 pages (1000 words) , Download 2 , Essay
Free
The GM should not have done something which was not compatible with the Saturn Corporation but since it was the parent company, the one who had to give up was supposed to be the Saturn Corporation itself. The Marketing and Product Planning team looks for companies that have not only the technology for today.
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Strategic Marketing Plan: Flower World Marketing Term Paper
13 pages (3250 words) , Download 4 , Term Paper
Free
All parts of the marketing plan are interlinked and should be considered as a single whole. Successful marketing management requires recognition and authority at the top decision-making level. Marketing programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also on knowledge of external environments.
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Showing the Customer Who's Boss Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The German retail company, Hugo Boss, has for years been a powerful name in upscale men’s clothing. The main reason that the Hugo Boss company has been successful is because of the rare combination of quality products, brand integrity, and efficient marketing. Efficient marketing plays an important role in the success of any retail company. 
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Competitive Strategy in Lighthouse Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Its objectives were to build a platform that would enable better response rates to their marketing campaigns, to create a management system and secure funding to expand the business.  A full environmental analysis was undertaken which showed that the Lighthouse has the opportunity to dominate the market and build its brand.
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Research for Marketing Decision Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
The key aspects of this assignment are: An understanding the various transcription protocols and assessing a sample transcription for accuracy; Evaluation of the specific questions asked during the interview keeping in mind the overall objective of the research; Analyzing the interview to give a summary of the broad findings which are relevant for the research questions to be answered.
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Proposed Marketing Plan for Sainsbury Company Marketing Business Plan
15 pages (3924 words) , Download 9 , Business Plan
Free
Sainsbury’s goal “to deliver an ever-improving shopping experience to our customers with great products and fair prices to exceed customers’ expectations for healthy, fresh, safe, and tasty food” has proven to be a great motivating factor in the most literal sense of the word and its description. They pledge corporate responsibility to raise standards and awareness.
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Marketing Fundamentals Analysis Marketing Term Paper
5 pages (1607 words) , Download 2 , Term Paper
Free
There are three main activities to be carried out before developing marketing strategies. These include segmentation, targeting, and positioning of the product/service. The organization chosen for the case study is Hutchison Whampoa Limited – 3G mobile service UK. Hutchison Whampoa Limited is an international corporation having many diversified businesses.
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The UK Foreign Holiday Market Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
In general, the typical UK foreign tourist is becoming much more experienced. A foreign holiday is now an annual event for many, and in the long-run, the industry should be optimistic since population changes and an oversupply of aircrafts are expected to fuel a travel boom in the next few years to come.
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Reaching the Youth Market in Europe by Euro Teens Marketing Coursework
9 pages (2604 words) , Download 2 , Coursework
Free
Social factors have become the top influencing factors in the decisions that most consumers across the globe make in buying various goods and services. As humans being social animals, there is the need to discuss the various issues and matters of interest that are essential in making life better and enjoyable.
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British market for chocolate Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
There is just an imagination and desirable understanding to meet their needs by various chocolate brands. But various brands say that they’ve formulated the chocolate to suit the palate of British public which is more used to milk chocolates.
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Consumer Decision Making and Competitive Marketing Strategies Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
There is a number of theories relating to the decision-making process, but it is better to use the models of soft model decision making, and it will be also essential to point the reasons of choosing this model. The principal issue identified and to be analyzed in the present work is connected with the growth of passenger traffic. 
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