Marketing Essays

While Aberdeen beach has been experiencing some troubles, tourism volume in Scotland has increased as compared to last year. With respect to the tourism industrial climate, it is assumed that: Perceived insecurity will reduce local tourism volumes by 4% Competition from Blackpool Beach will decrease income from both inbound international tourism and local tourism by a considerable margin.

Though, the luxury goods manufacturing industry is operating in a favorable environment, there are numerous challenges that are still causing lapses in the development of this industry. These challenges might include globalization of industries, intense competition; majority of the luxury markets has reached to a maturity stage and the highly complex consumer preferences towards consumption of luxury branded goods (Hauck & Stanforth, 2007).

The customer relations that will be maintained by the organization through integrated marketing communication will lead to a value increase in the organization's products brands (Kitchen, &Pelsmacker, 2004, p 147). For instance, Coca-Cola applied a communications method to attract and retain customers through its website and CSR.

Starbuck Coffee Company is a very successful company in the local and international beverage market and its presence in the market has been higher than its competitors for a long time. This is due to the appropriate organizational structure which ensures that the human capital plays their respective roles efficiently.

The author states that the world of digital media is revolutionizing at an inconceivable velocity. It is transforming the way we intermingle and communicate with each other. People are accepting the digital technology in order to communicate in ways and are flawlessly integrating it in their daily lives.

The value chain analysis categorizes the various processes within an organization into different stages whereby each stage is linked to the other and generates value for the organization. The key aim of this analysis is to measure the value generated by each link/ stage and calculate the total profit likely to be earned by the organization.

According to the findings, it can, therefore, be said that business markets are much larger than the consumers market and the transaction that happens between organizations tends to have a greater impact on the economy as well as on the welfare of the people as compared to transactions which take place between the business and consumers.

Coca-Cola Company was established in 1886, became an international company in 1984 and doubled the number of its marketing destinations in 1960. According to Senker and Foy (2012), the expansion in business size made the company expand its product line as well through the introduction of Sprite in 1961, Tab in 1963 and Fresca in 1966.

In the first part of the project, an introduction to the concept of the business has been given. The next portion of the project continues with the industry analysis of the UK fast food industry followed by the SWOT Analysis of the business. Then the strategies which should be implemented in the new market have been suggested to the business using porter’s generic strategy and Ansoff’s matrix.

Integrated marketing communication can be defined as the way of integration of all the methods pertaining to the promotion of a brand in order to promote a specific product or service among the targeted customers. Its goal is to make all aspects of marketing communication like sales promotion, advertising, direct marketing, public relations, online communications, social media and personal selling work together as a unified force.

Social networking has been created with a view to sharing information easily and conveniently. Throughout the years, it has grown and diversified. Currently, it’s competing with e-mail and text messaging. Various internet sites have emerged like MySpace and Facebook. They are designed to create a profile containing personal information that others can view.

If a blogger is a good writer and knows the subject matter well, they can gain a following that rivals or exceeds that of a traditional journalist. A blogger who generates a lot of traffic to their website can also monetize the website by placing ads on it that link to other sites.

The author states that Fashion Café was in the restaurant business which itself is tough, and the theme restaurants face even tougher challenges. Supermodels like Claudia Schiffer, Naomi Campbell, Elle Macpherson, and Christy Turlington joined hands with Tommaso Buti and the brainchild was Fashion Café. 

Pornography addiction has become a growing problem in teens ages 11 to 18. Generally, more boys than girls are affected. The problem has intensified because of the Internet and teens’ are able to go to pornography sites several times a day. In reality, teens only have to click that they are over 18 to enter a site because there is no way to filter out their age at these sites.

Multinational companies dedicate a trеmеndous amount of tіmе, еconomіc, аnd mаnаgеrіаl resources to launching their existing brands, products, and services in new markets, due to the potential ROI that emerging markets offer for expanding sales, revenue, and profit in company operations.  Nevertheless, over 40% of these new market introduction campaigns may fail to achieve the intended results.

There are few American companies that have had as much impact on society and business as the king of fast food joints, McDonald's. According to the company’s official website, Mcdonald's has over 32,000 restaurants in 117 countries and serves over 64 million people every single day (“Our Company”, 2011).

Launched from New Haven, Connecticut in 1878, AT&T, working under the aegis of the American Bell Company gradually spread its business into major towns of the country. Established in the early 19th Century, Bell’s own company, the ‘Bell System’ was taken over by the American telecommunication giant during the formative years of its establishment.

Nearly all the most influential food markets, big shopping malls and entertainment centers comes under location in the downtown area of Adelaide and is the primary source of attraction for the people living in the suburbs around. Therefore, an estimation and postulation that Onkaparinga is the best possible area can prove to be influential for the potential customers of Hopgood’s and Noarlunga centre is a bus interchange and a business centre for Onkaparinga.

Segmentation and positioning prove significant when the product is standard, and one rival product is not able to offer what another cannot. Targeting requires analysis of the income distribution of potential and mature markets to realize whether to introduce a new target market or not.

Quality and high prices are not just the only attributes of the product of Starbucks Coffee. Starbucks coffee is of high quality and it is ensured that there is a consistency of quality and taste throughout the globally operating chain (Bussing-Burks, M. 2009).

Burberry is a fashion company that produces and markets males’, females’, and kids’ clothing along with accessories and perfumes. The company was established in the year 1856 and at present, it is regarded as one of the leading international luxury brands. As of the year 2006, Burberry ran almost 58 stores which have become 111 by 2010 (Burberry, 2010).

Kuwait is an Arab country with a very rich culture because of the diverse combination of different people. This culture exerts its influence on the marketing strategies employed by most firms. Company’s use specific strategies for particular situations in order to purposely get a competitive advantage, increase their market share, and improve their sales.

The stores offer general merchandise, fuel, health care and pharmacy among other things. The company runs approximately 2,394 customary and hard-discount store, comprising 899 authorized Save –A –Lot stores. The company makes approximately $ 38 billion of sales yearly.

The Argentinean customers desire to use imported food products printed in Spanish and also desire a personalized approach in regard to the product markets. However, the legislative conditions in Argentina are considered to be quite favorable for the formation of contracts with exporters and thereby helping in the trade of imported commodities (Nebraska, 2011).

The vision of the company is to become “the earth’s favorite little food company” (Innocent 2011, p1). Innocent wants to become the company that generates delicious, natural, ethical, and healthy food and makes it available to the world (Innocent 2011, p1). The current competitors in the market include Tropicana (PepsiCo), Happy Monkey etc.

Understanding the potential market requires an understanding of the people's needs, the buying behavior, and the buying motivations. People buy products because they want to satisfy a certain need. Understanding the market requires an examination of the macro and micro trends. First involves an understanding of the market environment in six areas.

This case deals with the introduction of ‘OrbitTM Easy Open’ lid because it was researched and analysed that nearly about 40% of the women has problems in opening traditional glass jar. Thus Ocean Spray has invested huge amount of money on this re launch of the product with different packaging and style in order to suit the needs of the customers.

Proxy Meeting, Lecture, and Workspace Attendant product design exploit this idea to the fullest. It can be adapted with advanced operating system environments like those of Mac OS, which helps it to be run inside a secure server environment or virtual private network. Moreover, the device also includes a number of security enhancements.

This study reveals that consumers become brand conscious when it comes to buying occasional products. Consumer behaviour is dynamic in nature and it’s hard to exactly predict what consumer actually wants. The purchasing behaviour of the consumers depends upon the intensity and type of purchase.                  

Producers are always dependent upon these channel members so as to distribute their goods as wide and as deep as possible in the various geographic locations. It is essential for the manufacturer that their distribution channel functions efficiently as their sale will significantly depend upon them (Channels of Distribution (2011).

In most countries, it operates through its direct subsidiaries. The World automobile market has expanded manifold in the last few decades. During the ‘50s through the '70s, the US manufacturers played a dominant role in automobile markets but thereafter the onslaught of companies from Japan such as Toyota, Honda, Mitsubishi, and Nissan.

The dwindling number of customers necessitated that the InterContinental Hotel-Holiday Inn come up with a way to lure old customers. The marketing communications plan also included the objective of attaining new and regular customers. Different solutions were suggested but it was decided that rewarding customer loyalty was the best way forward.

Besides, it is headquartered in New Albany with several offices globally. Abercrombie & Fitch operates in the consumer clothing industry that is fiercely competitive. The main competitors of Abercrombie & Fitch include up-market clothe firms, e.g. Aeropostale. The teen apparel retailer has had consistent good performance in terms of profitability.

Small and medium enterprises exhibit a variation in terms of market orientation as well as brand orientation. A critical assessment of the growing, stable, and declining SMEs reveals considerable differences in terms of strategy and policy formulation to respond to the contemporary market trends (Reijonen 2012).

The assignment will also analyze two brand category examples and relate any relationship that may exist between them and the customers. It will also look at Professor Susan Fournier’s argument about the existence of a relationship between consumers and brands. The assessment will finally justify the existing relationship between consumers and brands.

The creative promotion approach has been observed to be one of the most utilized methods in the modern-day business environment. This approach can also facilitate maximizing the extent of coverage of the products of an organization. The reasons for selecting a multimedia marketing campaign for Samsung will be discussed upon.

People Tree is a popular retail fashion chain, based in United States (People Tree, 2013a). People tree is recognized as a pioneer in Fair trade and sustainable fashion (People Tree, 2013b). The objective of the company is producing ethical and ecologically acceptable fashion. The company thrusts heavily on fair trade.

This is comparable with other parts of the world where every 4 out of five internet users use social networks. Statistics show that in the recent past there has been a significant adoption and use of social media platforms such as Facebook, Twitter, Google, and LinkedIn; moreover, Facebook, Twitter, and LinkedIn are major social network platforms.

Technological assessment of patent drafting and mapping follows only with the development of an advanced medical equipment device. The author of the study has not only focused on the manufacturing of a diabetic monitoring device which is not only a clinical advantage product but also a prerequisite product for every household.

A promotional plan is a detailed schedule that provides the marketing tools, strategies and financial resources that a business intends to use to increase the awareness of a particular product in the market. It is one of the most vital tools essential in planning and enables organizations to launch a product or to increase its awareness in the market successfully.

Firms are continuously striving for capturing and expanding the market with their products and services. In recent times, the world has become a marketplace and the entire population of the world has turned into customers, thanks to technology. Even a few decades back, it used to be a complex job to sell clothing and accessories in a cross country or cross border market.

Chain coffee shops hold a considerable share in the coffee market within the UK, with the main players being Costa, Caffe Nero and Starbucks. The Coffee markets within the UK remain competitive in terms of quality, service, coffee shops’ atmosphere and prices.The effects of the external environment affect coffee markets at relatively low rates.

The mobile phone industry offers various products and services to the users. Cell phones are the major products of the mobile phone industry. The industry offers wide range services, which include communication, messaging, games, entertainment, social interactions, video conferencing, Bluetooth, accessing internet services, taking pictures, recording videos, sharing information, and business services like advertising, marketing, paying bills, following stock markets, accessing financial reports, and research among other services.

The company’s general operations will be analyzed, and possible recommendation made concerning its efforts to improve its current position. 3.0 Marketing Strategy Angels Co. Ltd has employed various marketing strategies in its operations, which mainly touches target market, marketing research, and marketing program.

While preparing for international expansion, it is critical to understand the overall political, economical, social, technological as well as legal, and environmental aspects. It is rather important to have synergy in terms of the vision and long-term goals of the firm as well as the host nation. In the current case, an expensive line of women's bathing suits is to be launched internationally.

The Hardee’s restaurant uses advertising through radio and television in promoting its products. The restaurant also makes use of print media and billboards. It takes part in community service and sponsorships to communicate its commitment to providing customers with a unique fast food experience. There are also online promotions.

Statistics indicate that two-thirds of the products purchased in the fashion industry are women's wear whilst another third is in the form of men's wear (Goworek, 2001). The main purpose for which clothes are purchased in the fashion industry are for work, school, leisure, and domestic wear (Easey, 1999).

A sustainable market is defined as a process of adopting a suitable business practice that creates a better business environment as well as a good relationship with other players in the global world, thus, most companies in their effort to try to portray their environmental and green image, they have to include sustainable marketing strategies into their overall market mix.

In the research, various assumptions have been discussed along with evidences especially related with the Silicon Valley’s semiconductor industry, Detroit region’s automotive industry and the laser industry in Germany. From the evidences, it is observed that the above mentioned industrial firms through initialising the theory of spinoff eventually gained maximum financial leverage.

From this research it is clear that a major issue that holds up in creating an initial strategy for the firms is the timely entrance or exit from the market. A profitable market that gives high returns will always draw more firm entrants while the market that is yielding low returns it will force companies to pursue exit strategies.