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Marketing Essays

Result for Subject Marketing:
19897 essays
Segmentation, Targeting and Positioning to Circulate to all employees Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Market segmentation involves a marketing strategy for dividing customers into groups that can be served more effectively and efficiently (Strydom, pp 161). Normally, customers with similar taste and preferences are grouped together and segments are totally different from each other (Strydom, pp 161).
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EasyJet Strategic Management Marketing Essay
3 pages (750 words) , Download 5 , Essay
Easyjet as a company was founded by Stelios Haji-Ioannou in1992 with humble beginnings as it started with wet-leased planes (SeatMaestro, n.d). The company grew from the humble beginnings from where it managed to get its air operator’s license and turned to a leader in the industry
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Communication in the Marketing of Financial Services Marketing Essay
8 pages (2091 words) , Download 2 , Essay
Free
The study of financial services marketing has significantly helped me to gain information that I was totally unaware of. Such learning has enabled me to develop and garnish my skills. In addition, learning of financial services marketing has provided me with an opportunity to open up my thinking process which would eventually help me in the forthcoming years.
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Nokia: Marketing Strategy Marketing Research Paper
14 pages (4056 words) , Download 3 , Research Paper
Free
The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share.
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International marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Adaption, in contrast to standardization, essentially consists of ensuring that a company’s service or good is localized so that it mirrors the preferences of the consumers in different geographical locations.This is usually a much more expensive concept to integrate because there will be different raw materials required for the different branches of a company located in different nations.
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Management Strategy of Budweiser Marketing Term Paper
11 pages (3324 words) , Download 3 , Term Paper
Free
It is focused on meeting consumer needs. In addition, the company concentrates on ensuring that there is a sustainable and secure environment through, and the company can attain this through recycling waste and treating the waste that is released into the environment. The company has brands that are traded locally, and internationally.
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Marketing Plan of Beats by dre. Assignment: Part D Marketing Essay
3 pages (750 words) , Download 2 , Essay
Thereafter, the marketer should incorporate the needs of the consumers with the plans of the organization in promoting Beats by Dre in the market. According to Kotler & Armstrong (2012), incorporating of people’s ideologies is fundamental to success in marketing hence the reason marketers use similar approach in their duties.
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Digital Marketing of Levi Strauss & Co Marketing Essay
8 pages (2220 words) , Download 4 , Essay
Free
The company is widely known for its Denim brand of jeans sold across the globe. Levi Strauss & Co. received its first US patent for manufacturing denim jeans or blue jeans in 1873. The company was founded by Levi Strauss and is being controlled by the private owners or descendants of the company and is headquartered in San Francisco, USA.
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The Fashion Industry and the Role of the Media in Shapin Marketing Dissertation
68 pages (17000 words) , Download 2 , Dissertation
This study discovers The Fashion Industry and the Role of the Media in Shaping These Perceptions. Keeping count of weight and height became important, and these preset ‘ideal’ numbers became the popular perception. It has been for promoting their products by fixing the so-called imperfections by breaking the prior image into segments.
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External Factors Responsible for Commercialization in the International Markets Marketing Essay
8 pages (2498 words) , Download 2 , Essay
Free
The key elements in the development and commercialization of the new product would include market development and penetration agility, markets share momentum with a suitable competitive advantage, and profitability, which measures the rate of return concept as well as the shareholder’s growth (Ardalan, 2009).
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Information and Communication Technology Marketing Research Paper
7 pages (2163 words) , Download 2 , Research Paper
Free
The invention of the printing press allowed communication at a massive scale through the use of magazines and newspapers.  Then the technological invention made them speeded up the communication with digital technology. Use of computers in Information technology has become crucial in modern societies for processing of data and thus save effort and time.  
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Reasons why the Proof for the Existence of God is Necessary Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
Operations of all companies today largely depend on the actions of the leaders. All companies strive towards a common purpose for their output. It is worth noting that individual employees also rely on the management team of the organization for a common goal.
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US airways's new Market - China Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
US airways's new Market - China Considering the urge of the western countries to establish a strong foothold on the Asian continent in order to expand their aviation industry, US airways invading China seems to be a plausible option. The US Airways is one of the key players in the aviation industry in the US.
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Marketing Objectives of Aberdeen Beach Marketing Essay
12 pages (3521 words) , Download 2 , Essay
Free
While Aberdeen beach has been experiencing some troubles, tourism volume in Scotland has increased as compared to last year. With respect to the tourism industrial climate, it is assumed that: Perceived insecurity will reduce local tourism volumes by 4% Competition from Blackpool Beach will decrease income from both inbound international tourism and local tourism by a considerable margin.
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Luxury Consumption in China Marketing Literature review
18 pages (4500 words) , Download 2 , Literature review
Free
Though, the luxury goods manufacturing industry is operating in a favorable environment, there are numerous challenges that are still causing lapses in the development of this industry. These challenges might include globalization of industries, intense competition; majority of the luxury markets has reached to a maturity stage and the highly complex consumer preferences towards consumption of luxury branded goods (Hauck & Stanforth, 2007).
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Integrated Marketing Communications Marketing Essay
6 pages (2125 words) , Download 5 , Essay
Free
The customer relations that will be maintained by the organization through integrated marketing communication will lead to a value increase in the organization's products brands (Kitchen, &Pelsmacker, 2004, p 147). For instance, Coca-Cola applied a communications method to attract and retain customers through its website and CSR.
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Company Analysis: Starbucks Coffee Marketing Essay
9 pages (2511 words) , Download 6 , Essay
Free
Starbuck Coffee Company is a very successful company in the local and international beverage market and its presence in the market has been higher than its competitors for a long time. This is due to the appropriate organizational structure which ensures that the human capital plays their respective roles efficiently.
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Digital Marketing Techniques Marketing Essay
14 pages (3500 words) , Download 7 , Essay
Free
The author states that the world of digital media is revolutionizing at an inconceivable velocity. It is transforming the way we intermingle and communicate with each other. People are accepting the digital technology in order to communicate in ways and are flawlessly integrating it in their daily lives.
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IKEA:Internal Analysis Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The value chain analysis categorizes the various processes within an organization into different stages whereby each stage is linked to the other and generates value for the organization. The key aim of this analysis is to measure the value generated by each link/ stage and calculate the total profit likely to be earned by the organization.
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Key Difference between Consumer and B2B Marketing Marketing Assignment
11 pages (2750 words) , Download 5 , Assignment
Free
According to the findings, it can, therefore, be said that business markets are much larger than the consumers market and the transaction that happens between organizations tends to have a greater impact on the economy as well as on the welfare of the people as compared to transactions which take place between the business and consumers.
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Digital Marketing Strategies for Coca-Cola Company Marketing Essay
8 pages (2453 words) , Download 7 , Essay
Free
Coca-Cola Company was established in 1886, became an international company in 1984 and doubled the number of its marketing destinations in 1960. According to Senker and Foy (2012), the expansion in business size made the company expand its product line as well through the introduction of Sprite in 1961, Tab in 1963 and Fresca in 1966.
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Hot Dog Cart Business in the United Kingdom Marketing Essay
10 pages (3058 words) , Download 2 , Essay
Free
In the first part of the project, an introduction to the concept of the business has been given. The next portion of the project continues with the industry analysis of the UK fast food industry followed by the SWOT Analysis of the business. Then the strategies which should be implemented in the new market have been suggested to the business using porter’s generic strategy and Ansoff’s matrix.
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Integrated Marketing Communication Programme for Rapanui Marketing Essay
11 pages (3055 words) , Download 3 , Essay
Free
Integrated marketing communication can be defined as the way of integration of all the methods pertaining to the promotion of a brand in order to promote a specific product or service among the targeted customers. Its goal is to make all aspects of marketing communication like sales promotion, advertising, direct marketing, public relations, online communications, social media and personal selling work together as a unified force.
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Do Social Networks Encourage Sports Participation Marketing Dissertation
38 pages (9703 words) , Download 4 , Dissertation
Social networking has been created with a view to sharing information easily and conveniently. Throughout the years, it has grown and diversified. Currently, it’s competing with e-mail and text messaging. Various internet sites have emerged like MySpace and Facebook. They are designed to create a profile containing personal information that others can view.
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The benefits of blogging Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
If a blogger is a good writer and knows the subject matter well, they can gain a following that rivals or exceeds that of a traditional journalist. A blogger who generates a lot of traffic to their website can also monetize the website by placing ads on it that link to other sites.
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Fashion Caf: Lack of Entrepreneurial Persistence Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The author states that Fashion Café was in the restaurant business which itself is tough, and the theme restaurants face even tougher challenges. Supermodels like Claudia Schiffer, Naomi Campbell, Elle Macpherson, and Christy Turlington joined hands with Tommaso Buti and the brainchild was Fashion Café. 
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Pornography and Sexual Addiction in Teenagers Marketing Essay
22 pages (6175 words) , Download 2 , Essay
Pornography addiction has become a growing problem in teens ages 11 to 18. Generally, more boys than girls are affected. The problem has intensified because of the Internet and teens’ are able to go to pornography sites several times a day. In reality, teens only have to click that they are over 18 to enter a site because there is no way to filter out their age at these sites.
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The Planning and Implementation of Integrated Marketing Communication Marketing Essay
54 pages (8358 words) , Download 2 , Essay
Multinational companies dedicate a trеmеndous amount of tіmе, еconomіc, аnd mаnаgеrіаl resources to launching their existing brands, products, and services in new markets, due to the potential ROI that emerging markets offer for expanding sales, revenue, and profit in company operations.  Nevertheless, over 40% of these new market introduction campaigns may fail to achieve the intended results.
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Segmentation and Marketing at McDonald's Marketing Research Paper
4 pages (1189 words) , Download 3 , Research Paper
Free
There are few American companies that have had as much impact on society and business as the king of fast food joints, McDonald's. According to the company’s official website, Mcdonald's has over 32,000 restaurants in 117 countries and serves over 64 million people every single day (“Our Company”, 2011).
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Company Critical Analysis: the American Telephone and Telegraph Corporation Marketing Research Paper
9 pages (2517 words) , Download 2 , Research Paper
Free
Launched from New Haven, Connecticut in 1878, AT&T, working under the aegis of the American Bell Company gradually spread its business into major towns of the country. Established in the early 19th Century, Bell’s own company, the ‘Bell System’ was taken over by the American telecommunication giant during the formative years of its establishment.
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Estimate the Market Size Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Nearly all the most influential food markets, big shopping malls and entertainment centers comes under location in the downtown area of Adelaide and is the primary source of attraction for the people living in the suburbs around. Therefore, an estimation and postulation that Onkaparinga is the best possible area can prove to be influential for the potential customers of Hopgood’s and Noarlunga centre is a bus interchange and a business centre for Onkaparinga.
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Segmentation and Targeting Marketing Essay
5 pages (1473 words) , Download 2 , Essay
Free
Segmentation and positioning prove significant when the product is standard, and one rival product is not able to offer what another cannot. Targeting requires analysis of the income distribution of potential and mature markets to realize whether to introduce a new target market or not.
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Product and Branding Strategies Marketing Essay
4 pages (1091 words) , Download 4 , Essay
Free
Quality and high prices are not just the only attributes of the product of Starbucks Coffee. Starbucks coffee is of high quality and it is ensured that there is a consistency of quality and taste throughout the globally operating chain (Bussing-Burks, M. 2009).
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Burberry - Successful Brand Leadership Marketing Essay
9 pages (2570 words) , Download 7 , Essay
Free
Burberry is a fashion company that produces and markets males’, females’, and kids’ clothing along with accessories and perfumes. The company was established in the year 1856 and at present, it is regarded as one of the leading international luxury brands. As of the year 2006, Burberry ran almost 58 stores which have become 111 by 2010 (Burberry, 2010).
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The Influence of Marketing through Culture and Tradition in Kuwait Marketing Research Paper
6 pages (1800 words) , Download 3 , Research Paper
Free
Kuwait is an Arab country with a very rich culture because of the diverse combination of different people. This culture exerts its influence on the marketing strategies employed by most firms. Company’s use specific strategies for particular situations in order to purposely get a competitive advantage, increase their market share, and improve their sales.
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Marketing Function and Strategy Audit Marketing Article
3 pages (750 words) , Download 3 , Article
Free
The stores offer general merchandise, fuel, health care and pharmacy among other things. The company runs approximately 2,394 customary and hard-discount store, comprising 899 authorized Save –A –Lot stores. The company makes approximately $ 38 billion of sales yearly.
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Investigating Foreign Market Marketing Essay
4 pages (1128 words) , Download 2 , Essay
Free
The Argentinean customers desire to use imported food products printed in Spanish and also desire a personalized approach in regard to the product markets. However, the legislative conditions in Argentina are considered to be quite favorable for the formation of contracts with exporters and thereby helping in the trade of imported commodities (Nebraska, 2011).
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Marketing Planning Marketing Coursework
4 pages (1226 words) , Download 2 , Coursework
Free
The vision of the company is to become “the earth’s favorite little food company” (Innocent 2011, p1). Innocent wants to become the company that generates delicious, natural, ethical, and healthy food and makes it available to the world (Innocent 2011, p1). The current competitors in the market include Tropicana (PepsiCo), Happy Monkey etc.
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Gathering Information in Marketing Marketing Term Paper
6 pages (2040 words) , Download 3 , Term Paper
Free
Understanding the potential market requires an understanding of the people's needs, the buying behavior, and the buying motivations. People buy products because they want to satisfy a certain need. Understanding the market requires an examination of the macro and micro trends. First involves an understanding of the market environment in six areas.
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Marketing Campaign for Ocean Spray Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This case deals with the introduction of ‘OrbitTM Easy Open’ lid because it was researched and analysed that nearly about 40% of the women has problems in opening traditional glass jar. Thus Ocean Spray has invested huge amount of money on this re launch of the product with different packaging and style in order to suit the needs of the customers.
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Proxy Meeting, Lecture, and Workspace Attendant Marketing Article
5 pages (1313 words) , Download 2 , Article
Free
Proxy Meeting, Lecture, and Workspace Attendant product design exploit this idea to the fullest. It can be adapted with advanced operating system environments like those of Mac OS, which helps it to be run inside a secure server environment or virtual private network. Moreover, the device also includes a number of security enhancements.
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Theoretical Concepts of Consumer and Shopping Behavior Marketing Essay
8 pages (2308 words) , Download 6 , Essay
Free
This study reveals that consumers become brand conscious when it comes to buying occasional products. Consumer behaviour is dynamic in nature and it’s hard to exactly predict what consumer actually wants. The purchasing behaviour of the consumers depends upon the intensity and type of purchase.                  
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Distribution Channels and Strategies Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Producers are always dependent upon these channel members so as to distribute their goods as wide and as deep as possible in the various geographic locations. It is essential for the manufacturer that their distribution channel functions efficiently as their sale will significantly depend upon them (Channels of Distribution (2011).
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Environmental Factors at General Motors Marketing Research Paper
4 pages (1165 words) , Download 2 , Research Paper
Free
In most countries, it operates through its direct subsidiaries. The World automobile market has expanded manifold in the last few decades. During the ‘50s through the '70s, the US manufacturers played a dominant role in automobile markets but thereafter the onslaught of companies from Japan such as Toyota, Honda, Mitsubishi, and Nissan.
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Rekindling the Interest in InterContinental Hotel-Holiday Inn Marketing Essay
3 pages (991 words) , Download 2 , Essay
Free
The dwindling number of customers necessitated that the InterContinental Hotel-Holiday Inn come up with a way to lure old customers. The marketing communications plan also included the objective of attaining new and regular customers. Different solutions were suggested but it was decided that rewarding customer loyalty was the best way forward.
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Diversity Plan for Abercrombie & Fitch Marketing Essay
5 pages (1426 words) , Download 4 , Essay
Free
Besides, it is headquartered in New Albany with several offices globally. Abercrombie & Fitch operates in the consumer clothing industry that is fiercely competitive. The main competitors of Abercrombie & Fitch include up-market clothe firms, e.g. Aeropostale. The teen apparel retailer has had consistent good performance in terms of profitability.
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The Ways Of Competitive Advantage Development Marketing Assignment
7 pages (1500 words) , Download 3 , Assignment
Free
Small and medium enterprises exhibit a variation in terms of market orientation as well as brand orientation. A critical assessment of the growing, stable, and declining SMEs reveals considerable differences in terms of strategy and policy formulation to respond to the contemporary market trends (Reijonen 2012).
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The Marketing Mix Marketing Coursework
5 pages (1327 words) , Download 2 , Coursework
Free
The assignment will also analyze two brand category examples and relate any relationship that may exist between them and the customers. It will also look at Professor Susan Fournier’s argument about the existence of a relationship between consumers and brands. The assessment will finally justify the existing relationship between consumers and brands.
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Appraisal of Online Campaign in Terms of Current Issues Impacting E-Marketing Marketing Essay
8 pages (2424 words) , Download 2 , Essay
Free
The creative promotion approach has been observed to be one of the most utilized methods in the modern-day business environment. This approach can also facilitate maximizing the extent of coverage of the products of an organization. The reasons for selecting a multimedia marketing campaign for Samsung will be discussed upon.
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People Tree Marketing Communication Plan Marketing Dissertation
12 pages (3000 words) , Download 5 , Dissertation
Free
People Tree is a popular retail fashion chain, based in United States (People Tree, 2013a). People tree is recognized as a pioneer in Fair trade and sustainable fashion (People Tree, 2013b). The objective of the company is producing ethical and ecologically acceptable fashion. The company thrusts heavily on fair trade.
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