StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
Current Company and Industry Situation and Challenges - Computer Village Marketing Essay
15 pages (4223 words) , Download 2 , Essay
Free
Computer Village is a retail and sales company focusing on the IT industry selling used and new computers and accessories along with providing necessary services such as network administration, assembly maintenance and system analysis.  The company began its operations in 1988 and is based in San Dimas, Los Angeles.
Preview sample
Consumer Relationship and Personal Selling Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Personal selling by definition is important despite technology.  Personal selling refers to the process of influencing the customer to make a specific purchasing decision (Kalb, 1997). Personal selling has some advantages for sales’ personnel that distinguishes it from other promotional techniques.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Marketing Mix Critique and Analysis: Masters Home Improvement Stores Marketing Assignment
9 pages (2578 words) , Download 4 , Assignment
Free
In a modern business environment, businesses are finding it harder to navigate through the market and satisfy the consumers' needs as the number of issues in the marketing environment increases. These factors affect Masters Home Improvement Stores, which is a recent Australian store retailing home appliances to customers.
Preview sample
Understanding eWOM (electronic word of mouth) effect on consumer purchase decisions Marketing Research Proposal
8 pages (2000 words) , Download 4 , Research Proposal
Free
The findings of the study also have some empirical values such as, 1- findings of the research can be used by companies to design their digital marketing and product strategy and 2- research findings can help social media marketers to decide their search engine optimization (SEO) strategy.
Preview sample
Resume Workshop Marketing Essay
4 pages (1028 words) , Download 2 , Essay
Free
I was excited to attend the resume workshop because there were many things that I did not know and most of them will be useful for me later on in my career. I already knew roughly what information was to be included on a resume, but it was nice to be shown how it should be done professionally. It is really important to have a professional essay because that is the first thing that employers will look for.
Preview sample
Coca-Cola's Marketing Strategies Marketing Research Paper
12 pages (3080 words) , Download 2 , Research Paper
Free
The rationale for Coca-Cola’s capability to withstand the World Cup storm, which saw a lot of other sponsors with eggs on their faces, is because Coca-Cola’s drive for the support of the team consisted mainly of events that were organized before the competition began, thus ensuring that its name was almost invisible.
Preview sample
How CRM be Applied in the Life Insurance Company Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The idea of this research emerged from the author’s interest and fascination in how Customer Relationship Management is applied in the Life Insurance Company in China. The paper also makes an appropriate recommendation which is aimed at enabling the company to achieve even much greater results with their CRM strategies.
Preview sample
Scarcity, Opportunity Cost and Margin Analysis, Handy Dandy Guide Marketing Essay
6 pages (1851 words) , Download 2 , Essay
Free
This paper primarily intends to highlight certain economic concepts namely economic learning including scarcity, opportunity cost and margin analysis, Handy Dandy guide, REMM-Decision Making model, along with evaluating certain economic systems such as circular flow, market failure and command among others.
Preview sample
Application of CRM in the life insurance Company in China and in a company of Ping An Life Insurance of China Marketing Dissertation
8 pages (2000 words) , Download 2 , Dissertation
Free
The interactive experience provided by the company has a great ability to establish, nurture and sustain long-term customer relations, enabling them to come back for more services. The goal of the company in applying CRM is to enhance the customer relationship into greater profitability by increasing repeat purchases rates and reducing customer acquisition costs that may lead to losses for the company.
Preview sample
Noble Energy INC: A Brief Overview Marketing Case Study
14 pages (3936 words) , Download 2 , Case Study
Free
The industry is highly globalized, and the company chose for the analysis, Noble Energy, has international operations. Since the business environment of each country differs to a certain extent, analyzing every context will be complex. The entire world needs to be considered as a single market. This study will only focus on the US market.
Preview sample
The Channel Market, Competition, and Distributions Patterns of Rolex Company Marketing Research Paper
10 pages (2805 words) , Download 6 , Research Paper
Free
Rolex is one of the leading names in the luxury wristwatch industry and is considers a status symbol worldwide. Since the company has been successfully meeting demands of its consumer and consistently introducing creative and innovative designs in the market, the management and distribution strategies followed by the wristwatch manufacturer is of great interest.
Preview sample
International marketing-country of origin, foreign and domestic consumer predispositions Marketing Essay
3 pages (750 words) , Download 3 , Essay
The apparel industry is very mature in Italy and Spain and more fashion companies have decided to penetrate further into these markets (Arnold, 2003). The fashion companies in Europe produce high quality clothing line by purchasing the yarn from the Italian manufacturing units.
Preview sample
International Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
According to the paper foreign branding is marketing and an advertising term which describes the implied superiority or cachet of several products and services with attractive foreign-sounding names. Several manufacturing or service providing organizations use foreign branding strategies in order to attract significant number of target customers towards the brand.
Preview sample
Steve Madden Footwear Marketing Analysis Marketing Essay
7 pages (1986 words) , Download 2 , Essay
Free
Marketing communication, therefore, is being conceptualized as an approach to business, making it an integral part of business strategy and planning. Integrated marketing communication helps to exploit various platforms of media to market the products and services and reach a wider database of customers.
Preview sample
Individual Internet Assignment Marketing Essay
3 pages (750 words) , Download 2 , Essay
A product strategy needs integration with pricing, promotion as well as distribution. Product strategies are specific as compared to business strategies in that they guide for direct marketing of individual products. Such specific decisions include specificity in; target market definition, product features, price, distributors and programs for marketing communication.
Preview sample
Tesla Motors Products Marketing Essay
6 pages (1825 words) , Download 3 , Essay
Free
Major Markets. Tesla electric cars are eco-friendly but costly vehicles. Previously the target markets of the company were the rich developed economies in the world. However, with time this has changed and the company now targets the growing middle classes in the emerging economies in the world like China, Russia, etc.
Preview sample
Service and relationship marketing Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
The author discusses theories and practical applications of service blueprint with respect to the organisation. Subway will have five components all together performing front stage and back stage operations. The elements of Subway’s physical evidence include exterior facilities, interior facilities and signage.
Preview sample
Maple Ridge Engineering Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
Maple Ridge Engineering. This project involves an assessment of the technical aspects of the business, in relation to its GEMS system. The system is still under development and is focused on the business support functions within Maple Ridge. From the website, there are sufficient information posted by the users and are instrumental in restructuring the system for optimization purposes.
Preview sample
Assignmnet for marketing Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Simple gestures such as call center employees helping Todd to overcome his initial problems, and a landlady ironing his clothes were some of the examples of cultural acceptance and its importance (Jeffcoat, 2007). In the first few scenes, Todd found it difficult to define the purposes of products to his employees; however, once he understood the basic traditions, e.g., the cow being a sacred animal, he began to communicate well with them.
Preview sample
Cloverleaf PLC Case Analysis Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The study was meant for analysing the causes that led to the failure of Cloverleaf PLC and Mr. Goodman, the sales executive of the company. The study made it evident that the company did not fail for one particular reason. It has been found that the high price of the product is one of the major obstacles that led to failure.
Preview sample
The role of social media in managing customer relationship Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
‘Consumerism’ is the pivotal goal or motto of almost all the enterprises in the modern world. Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships.
Preview sample
Effect of Overpricing with Different Combinations of Other 3 Ps Marketing Essay
4 pages (1105 words) , Download 2 , Essay
Free
What I have done throughout this simulation, is to overprice the backpacks that I have to sell except for the first turn where I sold the backpack at a reasonable price to further compare the result with overpricing. What happened in my first turn was that even though the price that I had set was reasonable enough as other backpacks that are available on the market.
Preview sample
Global Image of Espoir Cosmetics Marketing Essay
3 pages (885 words) , Download 2 , Essay
Free
Vasylko Mazur, the head of Espoir’s operations in Eastern Europe, believes that as a beauty business, Espoir will be better off using a beauty queen as an endorser, instead of a global marketing campaign that depends on an international American film and its actors, while Natasha Singh thinks that “the Espoir woman is smart, independent, a risk taker".
Preview sample
The Role of Social Media in Managing Customer Relationships Marketing Essay
20 pages (5435 words) , Download 2 , Essay
Free
The marketing managers have deployed varied CRM technologies, which have been charged by integration of varied technological solutions, systems and processes (Trainor, et al., 2010).   The CRM concept has helped companies to understand, anticipate and analyze the needs of current and potential customers.
Preview sample
Saudi Consumers Perceptions and Reactions Marketing Research Proposal
14 pages (3000 words) , Download 2 , Research Proposal
Free
Research questions and background of the research has also been discussed in this proposal and in suitable cases, the researcher has taken help of research works of previous researchers to validate the argument. Theoretical framework and hypothesis are also developed in the light of existing literature.
Preview sample
The cultural and market dimensions between the USA and China Marketing Assignment
7 pages (750 words) , Download 4 , Assignment
Free
The conclusion from this study states that the Chinese appear to be witnessing great difference from the Americans in their cultural values and market and commercial systems predominantly in respect of power development, individuality, uncertainty avoidance and LTO. Somehow, they are fast chasing the Americans in the race of hitting the tremendous economic targets.
Preview sample
Analysis of IKEA Marketing Marketing Essay
6 pages (1664 words) , Download 3 , Essay
Free
While offering high-quality furniture to customers at easily affordable prices, IKEA focuses on a number of factors in order to segment the target market (IKEA, 2013a). The primary market segmentation focuses on age, income level, lifestyles, family life cycle, etc. Although the company does not provide the best quality products in the market it is well known because of the cheap price offerings for the quality products.
Preview sample
Ben and jerry's Marketing Essay
3 pages (750 words) , Download 7 , Essay
Free
With a geocentric orientation, Ben & Jerry’s management is concerned, for instance, that if it enters Japan through Seven-Eleven, the latter might “control” Ben & Jerry’s more than the company anticipated since Seven-Eleven is already the company’s major distributor in the U.S.
Preview sample
Consumer Behavior phenomenon analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
As such, the following analysis will analyze the market for taxi applications, to include applications for iPhone, android, and other platforms, with respect to the following determinants: consumer behavior, why consumers integrate with the product or service being offered, and what marketers are doing as a means of enhancing or reducing the consumption of the product or service offering.
Preview sample
Marketing Strategies for StarHub Internet Marketing Research Paper
7 pages (2083 words) , Download 3 , Research Paper
Free
The plan discusses various levels of sub-plans that have to be executed in order to attain a higher level of positioning and market presence in the most volatile industry of internet services. The focus of the proposed plan will remain on internal processes as true customer satisfaction will always come from quality products and services.
Preview sample
Red Bull Brand Equity Marketing Assignment
6 pages (1918 words) , Download 3 , Assignment
Free
It is neither a recreational drink, on the one hand, nor a medicinal drink, on the other. Red Bull is the first of its kind in the global market and carved out for itself a new category that did not exist before. This distinction and the elements that built it are the sources of brand equity. Brand equity is defined as added value.
Preview sample
Professional Marketing Application in Steve Marden Limited Marketing Essay
7 pages (2033 words) , Download 2 , Essay
Free
This research paper analyzes vital marketing issues facing Steve Madden Ltd. and brings to the fore various elements that are to be addressed in the Integrated Marketing Campaign. It also identifies critical challenges including economic, competition and communication. The paper discusses some of the communication objectives and campaigns that categorize the target audience in terms of demographic, geographic and psychological factors.
Preview sample
Marketing and brand innovation: Apple Inc. case Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
From the case study, it is clear that the major reason for the sudden fall in the Apple market share was licensing. Apple’s tiff rival Microsoft had licensed its operating system to the PC manufacturers while Apple was against it. In order to ensure that Apple remains a dominant force in the MP3 and cell phone segment, the organization will have to do more than just innovation.
Preview sample
The assignment is to develop an advertising strategy for a franchise of your choosing Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
The Hotel is widely distributed all over the world in about 4600 locations. The hotel serves around 157 million guest nights per annum. The hotel enjoys a vast size of about 678,000 rooms in 4600 hotels around the world. Currently, the hotels have grown to about 100 countries, and its plans for expansion are underway.
Preview sample
Economic environment effect on Build-a-Bear Marketing Essay
3 pages (750 words) , Download 2 , Essay
They are known as external economic environment factors. They are referred to as external since these are economic factors that a business establishment has no control over. One such factor is consumers’ income. Consumers’ income is the amount of revenue consumers are able to generate as a result of economic activities.
Preview sample
If Robots Are to Clean Our Homes, They'll Have To Do It Better than a Person Marketing Essay
3 pages (1122 words) , Download 2 , Essay
Free
The field of medicine and medical practices has witnessed an unprecedented level of advancement. Innovative ideas among scientists and doctors resulted in numerous inventions in the field of medical practices.  These advancements included convenient methods of treatment which provided great ease of use to the doctors helping them to ensure the safety and convenience of their patients.
Preview sample
A SUMMARY OF dissertation Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Top class brand of wine are being imported in high amount from markets such as France, Italy and Australia (Bobik, 2012). As a result of the changing demographics, wine marketers are shifting their target market to young, elite Chinese graduates of age group 20-35.
Preview sample
Marketing Plan for a new Fair Trade Company Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
According to the research findings, it can, therefore, be said that the new firm would face strong rivalry from its competitors and also from the chief substitute of coffee, i.e., tea. If the company can adhere to its objectives and implement its marketing plans, it would be also to become successful in the long run.
Preview sample
Marketing Attack Strategies of a New Service in Bakersfield Marketing Assignment
13 pages (3777 words) , Download 3 , Assignment
Free
The marketing attack strategies include discount offers, loyalty-based discounts, memberships, bulk demand offers, and other packages. The information regarding these packages and offers will be delivered through the website and brochures. The business will further use trained staff to communicate and deal with the customers.
Preview sample
Why Vsauce Website Can Be Interested Marketing Essay
3 pages (966 words) , Download 2 , Essay
Free
VSauce plays an important role in promoting creativity in an industry where science and technology have taken over even in the simplest activities which have captured the interests of all age brackets. Technological advancements in web hosting services and server distribution necessitate the community and/or content website to have several visits.
Preview sample
Antitrust Practices and Market Power Marketing Essay
5 pages (1459 words) , Download 3 , Essay
Free
Most of the contemporary economies follow free-market principles, that allow aggregate demand and supply thresholds to manipulate the equilibrium price levels. Though most modern economies exhibit laissez-faire principles, still they abide by the norms of the mixed economic systems. In the mixed economies, the government checks the power of the private enterprises that may threaten the social welfare of the individuals.
Preview sample
Temporal and PEST Environment - Influence on Changing Business Environment Marketing Essay
4 pages (1196 words) , Download 2 , Essay
Free
The political, economic, social, and technological environments influence the business environment. Nokia which attained the position of the technological market leader in the 1990s was unable to identify the recent changes in the market share of the company due to the temporal changes in the political, economic, social, and technological environment in the telecommunications industry.
Preview sample
Factors Influencing Performance of Multi-Level Marketing SalesForce in Direct Selling in Thailand Marketing Dissertation
48 pages (9493 words) , Download 4 , Dissertation
Direct selling is one of the oldest selling methods in the world. Despite being the “oldest method of marketing”, direct selling is still considered as a potential marketing channel for many companies and entrepreneurs worldwide. In fact, direct selling is considered one of the most effective and successful distribution channels for so many international and local firms today.
Preview sample
Joint Venture entry mode of Marks and Spencer in China Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
According to the study conducted, M&S, in spite of being a globally recognized brand, had to deal with certain specific difficulties while entering the markets in the Asia Pacific region, especially in China being strongly affected by the cross-cultural divergences and considerably different customer preferences compared to the Western markets.
Preview sample
Critical Issues Facing Steve Madden Ltd Marketing Essay
5 pages (1572 words) , Download 2 , Essay
Free
Some of the selling ideas were analyzed and the key benefits for major selling ideas were revealed. Various communication objectives were provided and the researchers analyzed the targeted market. The research provided the major selling ideas and also included the key benefits. Lastly, the researcher included a brief conclusion, which was a short summary of the research paper. 
Preview sample
Marketing Plan for a New Fair Trade Coffee Company Marketing Coursework
9 pages (2250 words) , Download 3 , Coursework
Free
According to the report the focus of the essay is in engaging all of the stakeholders in trade in continuous and fruitful dialogue, with an eye towards replacing short-sighted emphases on profits with a longer-term sustainability-focused emphasis when it comes to doing trade and conducting business.
Preview sample
Sustainable Strategy Management at Tesco Marketing Coursework
8 pages (2360 words) , Download 2 , Coursework
Free
The world of the 21st century is moving at a rapid pace. The development of telecommunications technology since the beginning of the previous decade along with the fast penetration of the internet and various technological gadgets has resulted in the process of evolution of a highly connected digital world. The well-connected digital world has become the birthplace of various trends of globalization.
Preview sample
Evaluation of the Company's Strategy Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
In order to survive and continue to expand it has developed an effective strategy in order to confront the uncertainty and aims to provide its customers with a great shopping experience and to improve the performance of its stores worldwide.
Preview sample
Tesco PLCs Strategic Planning and Implementation Marketing Coursework
9 pages (2433 words) , Download 3 , Coursework
Free
Tesco PLC’s strategic planning and implementation have favored the application of various frameworks that have allowed the company to achieve tremendous success in the UK. However, the dynamics of the external environment, competitive pressures, economic instability and drastically changing consumer preferences have adversely impacted the company’s success in recent years.
Preview sample
Marketing Plan for a Fair Trade Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The report discusses the SWOT and PESTLE analysis for the business of the fair trading firm. The demand and business of the confectionary market in U.K. is increasing significantly with time. At is highly rational to study the business of Chocolies in this industry. The report throws light on the importance of fair trading in the contemporary world.
Preview sample
    15801 - 15850 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us