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Marketing Essays

Result for Subject Marketing:
19914 essays
The Cheesecake Factory Marketing Plan Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
According to the research findings, it can, therefore, be said that the mission of the Cheesecake Factory is to create an environment where the satisfaction of their guest is their highest priority. The mission statement of the company would remain same for the company operating anywhere in the world.
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Choice of Brand Strategy for Metroville Cars Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that the Metroville will get the image of being an old friend, a companion that reminds one of better times. Images can also be shown of the ergonomic interior, trendy dashboard and the magnificent exterior as the car is on the move. The end of the advertisement would show the Metroville coming in to be parked in an average household.
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Marketing Management - Kelloggs Marketing Research Paper
10 pages (2727 words) , Download 2 , Research Paper
Free
In this paper, we are going to analyse various functions of marketing such as customer segmentation, consumer behaviour pattern, cultural influences on buying decisions and acceptance of the product and most importantly how the product should go from strength to strength for more profit and market advantage.
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Marketing Communications Programme of Adidas Marketing Essay
8 pages (2438 words) , Download 4 , Essay
Free
According to Fill (2009, p.912), “communications audit is a process that can help assess whether an organization is communicating with its consumers and other stakeholders in an effective and meaningful way.” Typically, a communication process involves the sender (or marketing team), who encodes the message in a particular way, then sends it through a channel of transmission.
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Product Life Cycle Marketing Model Marketing Essay
6 pages (2017 words) , Download 2 , Essay
Free
The company finds and develops a new idea about a product. At this stage, different aspects of information regarding a product are translated and incorporated into a single or unified product that is considered new. The product is taken through various changes that demand more time and money at this development phase and this must be done before exposing the product to ultimate consumers through pilot projects.
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Changes in the Travel and Tourism Market Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The last five years have been a roller coaster ride in the travel and tourism markets. The pendulum has consistently swung both ways with respect to boom and decline in the tourism trends worldwide. It is a market that is very important for any economy and is capable of creating more jobs per million currency investments than any other market or industry.
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McDonalds Takes the Blame for Obesity Marketing Essay
3 pages (1066 words) , Download 2 , Essay
The western world and in Europe believe that fast foods are responsible for obesity, and the recent escalating rates. It is further complicated on account of the food production companies, by the involvement of prominent personalities. Obesity is a global issue with the world health organization assigning it the same hazard magnitude as that of cigarettes.
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Situational Analysis of BMW - Marketing Strategic Alliance and Launching a Model of BMWi Marketing Essay
8 pages (2446 words) , Download 4 , Essay
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BMW is one of the leading automobile companies in this 21st century. Since its instigation, BMW has been primarily focused on using advanced automotive technologies with due consideration to a secure drive along with rendering significant environmental awareness. The company is well known for its exceptional designs with high-quality luxurious elements.
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Increasing Physical Activity Among Youth Australians Marketing Essay
4 pages (1208 words) , Download 2 , Essay
Free
The research shows that kids aged 7-15 are prone to overweight and obesity. Australian parents involve their kids in active activities to keep them in healthy conditions. To help the parents curb this problem, provisions on how to involve the youngsters in physical are shared. The parents need to be conscious of what to do and what not to do.
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Enterprise Resource Planning System Analysis -TD Bank Marketing Assignment
14 pages (3735 words) , Download 3 , Assignment
Free
Vendors provide specialized and specific ERP systems and solutions making the industry more competitive. The common ERP software that is applicable in the banking industry includes; Vendors on large businesses which include SAP and Oracle. The two offer ERP software for multi-language, multi-facility, and enterprises that are operated in billions.
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Marketing Issues Exam Analysis Marketing Essay
4 pages (1199 words) , Download 2 , Essay
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In this case, the franchise identifies the University of Delaware students as the main target population, which will promptly offer the franchise a ready clientele base. Therefore, the initial marketing strategy should focus on this group of consumers to ensure that they become the earlier adopters of the products that the franchise offered.
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Business Models, Narrative and Numbers About a Pharmaceutical Company Marketing Essay
10 pages (2988 words) , Download 3 , Essay
Free
This paper has aimed to analyze the business model of Pfizer and also evaluated its significance and applicability in the strategic functions of the company. Pfizer’s shift in the business model was for meeting the changing requirements of the present pharmaceutical market. The focus was shifted from research to commercialization.
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Buyers' Behaviour and Consumers Attitude Marketing Essay
8 pages (2296 words) , Download 2 , Essay
Free
The consumers’ attitudes toward online downloadable film services based on Fishbein analysis are the following;  Attributes of 1 to 5 scale where 5 is most important and 1 is least important Ao =    biei where Ao =   Attitude toward the object (brand); bi = belief about the brand’s possession of the attribute; ei = evaluation of the attribute as being good or bad.
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Market segmentation as a basic ingredient of the marketing strategy Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The conclusion from this study states that market segmentation is the key to achieving quite a few tasks, as far as an organization within this day and age is concerned. It allows the business companies to find out where they are going wrong and how best to maneuver so as to achieve their intended goals and objectives
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Social Nation by Barry Libert Marketing Essay
6 pages (1661 words) , Download 3 , Essay
Free
In the book, it is revealed how employees, businesses, companies, customers, and partners can make use of social technologies to be heard, produce and market their products and services better. The core purpose of why the author writes the book is to show how effective if business managers and team leaders utilize and make use of the developed new social technologies and social interactions.
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Analysis of Accessories and Gifts Manufacturing Industry: Coach, Inc Company Marketing Assignment
4 pages (1287 words) , Download 2 , Assignment
Free
During 2012, the price of the company shares rose by 20.9%; net sales increased by 14.5% to $4.76 billion, direct-to-consumer sales rose by 16.1% to $4.23 billion, comparable sales in Coach’s North American stores increased by 6.6%. Coach opened 9 new retail stores and 26 new factory stores and brought the total number of retail and factory stores to 354 and 169, respectively, in North America.
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The Most Effective Way to Understand Contemporary Culture Marketing Essay
4 pages (1124 words) , Download 2 , Essay
Free
Falk and Falk (2005) define culture as the set of customs, values, and beliefs of people of a particular society. In other words, it is the way of life of a particular section of society, country, or class at any given time. However, history tells us that culture is not static rather an element that keeps changing as the emerging new beliefs and trends replace the older ones.
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Segmentation, Targeting and Positioning to Circulate to all employees Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Market segmentation involves a marketing strategy for dividing customers into groups that can be served more effectively and efficiently (Strydom, pp 161). Normally, customers with similar taste and preferences are grouped together and segments are totally different from each other (Strydom, pp 161).
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EasyJet Strategic Management Marketing Essay
3 pages (750 words) , Download 5 , Essay
Easyjet as a company was founded by Stelios Haji-Ioannou in1992 with humble beginnings as it started with wet-leased planes (SeatMaestro, n.d). The company grew from the humble beginnings from where it managed to get its air operator’s license and turned to a leader in the industry
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Communication in the Marketing of Financial Services Marketing Essay
8 pages (2091 words) , Download 2 , Essay
Free
The study of financial services marketing has significantly helped me to gain information that I was totally unaware of. Such learning has enabled me to develop and garnish my skills. In addition, learning of financial services marketing has provided me with an opportunity to open up my thinking process which would eventually help me in the forthcoming years.
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Nokia: Marketing Strategy Marketing Research Paper
14 pages (4056 words) , Download 3 , Research Paper
Free
The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share.
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International marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Adaption, in contrast to standardization, essentially consists of ensuring that a company’s service or good is localized so that it mirrors the preferences of the consumers in different geographical locations.This is usually a much more expensive concept to integrate because there will be different raw materials required for the different branches of a company located in different nations.
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Management Strategy of Budweiser Marketing Term Paper
11 pages (3324 words) , Download 3 , Term Paper
Free
It is focused on meeting consumer needs. In addition, the company concentrates on ensuring that there is a sustainable and secure environment through, and the company can attain this through recycling waste and treating the waste that is released into the environment. The company has brands that are traded locally, and internationally.
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Marketing Plan of Beats by dre. Assignment: Part D Marketing Essay
3 pages (750 words) , Download 2 , Essay
Thereafter, the marketer should incorporate the needs of the consumers with the plans of the organization in promoting Beats by Dre in the market. According to Kotler & Armstrong (2012), incorporating of people’s ideologies is fundamental to success in marketing hence the reason marketers use similar approach in their duties.
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Digital Marketing of Levi Strauss & Co Marketing Essay
8 pages (2220 words) , Download 4 , Essay
Free
The company is widely known for its Denim brand of jeans sold across the globe. Levi Strauss & Co. received its first US patent for manufacturing denim jeans or blue jeans in 1873. The company was founded by Levi Strauss and is being controlled by the private owners or descendants of the company and is headquartered in San Francisco, USA.
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The Fashion Industry and the Role of the Media in Shapin Marketing Dissertation
68 pages (17000 words) , Download 2 , Dissertation
This study discovers The Fashion Industry and the Role of the Media in Shaping These Perceptions. Keeping count of weight and height became important, and these preset ‘ideal’ numbers became the popular perception. It has been for promoting their products by fixing the so-called imperfections by breaking the prior image into segments.
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External Factors Responsible for Commercialization in the International Markets Marketing Essay
8 pages (2498 words) , Download 2 , Essay
Free
The key elements in the development and commercialization of the new product would include market development and penetration agility, markets share momentum with a suitable competitive advantage, and profitability, which measures the rate of return concept as well as the shareholder’s growth (Ardalan, 2009).
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Information and Communication Technology Marketing Research Paper
7 pages (2163 words) , Download 2 , Research Paper
Free
The invention of the printing press allowed communication at a massive scale through the use of magazines and newspapers.  Then the technological invention made them speeded up the communication with digital technology. Use of computers in Information technology has become crucial in modern societies for processing of data and thus save effort and time.  
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Reasons why the Proof for the Existence of God is Necessary Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
Operations of all companies today largely depend on the actions of the leaders. All companies strive towards a common purpose for their output. It is worth noting that individual employees also rely on the management team of the organization for a common goal.
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US airways's new Market - China Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
US airways's new Market - China Considering the urge of the western countries to establish a strong foothold on the Asian continent in order to expand their aviation industry, US airways invading China seems to be a plausible option. The US Airways is one of the key players in the aviation industry in the US.
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Marketing Objectives of Aberdeen Beach Marketing Essay
12 pages (3521 words) , Download 2 , Essay
Free
While Aberdeen beach has been experiencing some troubles, tourism volume in Scotland has increased as compared to last year. With respect to the tourism industrial climate, it is assumed that: Perceived insecurity will reduce local tourism volumes by 4% Competition from Blackpool Beach will decrease income from both inbound international tourism and local tourism by a considerable margin.
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Luxury Consumption in China Marketing Literature review
18 pages (4500 words) , Download 2 , Literature review
Free
Though, the luxury goods manufacturing industry is operating in a favorable environment, there are numerous challenges that are still causing lapses in the development of this industry. These challenges might include globalization of industries, intense competition; majority of the luxury markets has reached to a maturity stage and the highly complex consumer preferences towards consumption of luxury branded goods (Hauck & Stanforth, 2007).
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Integrated Marketing Communications Marketing Essay
6 pages (2125 words) , Download 5 , Essay
Free
The customer relations that will be maintained by the organization through integrated marketing communication will lead to a value increase in the organization's products brands (Kitchen, &Pelsmacker, 2004, p 147). For instance, Coca-Cola applied a communications method to attract and retain customers through its website and CSR.
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Company Analysis: Starbucks Coffee Marketing Essay
9 pages (2511 words) , Download 6 , Essay
Free
Starbuck Coffee Company is a very successful company in the local and international beverage market and its presence in the market has been higher than its competitors for a long time. This is due to the appropriate organizational structure which ensures that the human capital plays their respective roles efficiently.
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Digital Marketing Techniques Marketing Essay
14 pages (3500 words) , Download 7 , Essay
Free
The author states that the world of digital media is revolutionizing at an inconceivable velocity. It is transforming the way we intermingle and communicate with each other. People are accepting the digital technology in order to communicate in ways and are flawlessly integrating it in their daily lives.
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IKEA:Internal Analysis Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The value chain analysis categorizes the various processes within an organization into different stages whereby each stage is linked to the other and generates value for the organization. The key aim of this analysis is to measure the value generated by each link/ stage and calculate the total profit likely to be earned by the organization.
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Key Difference between Consumer and B2B Marketing Marketing Assignment
11 pages (2750 words) , Download 5 , Assignment
Free
According to the findings, it can, therefore, be said that business markets are much larger than the consumers market and the transaction that happens between organizations tends to have a greater impact on the economy as well as on the welfare of the people as compared to transactions which take place between the business and consumers.
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Digital Marketing Strategies for Coca-Cola Company Marketing Essay
8 pages (2453 words) , Download 7 , Essay
Free
Coca-Cola Company was established in 1886, became an international company in 1984 and doubled the number of its marketing destinations in 1960. According to Senker and Foy (2012), the expansion in business size made the company expand its product line as well through the introduction of Sprite in 1961, Tab in 1963 and Fresca in 1966.
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Hot Dog Cart Business in the United Kingdom Marketing Essay
10 pages (3058 words) , Download 2 , Essay
Free
In the first part of the project, an introduction to the concept of the business has been given. The next portion of the project continues with the industry analysis of the UK fast food industry followed by the SWOT Analysis of the business. Then the strategies which should be implemented in the new market have been suggested to the business using porter’s generic strategy and Ansoff’s matrix.
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Integrated Marketing Communication Programme for Rapanui Marketing Essay
11 pages (3055 words) , Download 3 , Essay
Free
Integrated marketing communication can be defined as the way of integration of all the methods pertaining to the promotion of a brand in order to promote a specific product or service among the targeted customers. Its goal is to make all aspects of marketing communication like sales promotion, advertising, direct marketing, public relations, online communications, social media and personal selling work together as a unified force.
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Do Social Networks Encourage Sports Participation Marketing Dissertation
38 pages (9703 words) , Download 4 , Dissertation
Social networking has been created with a view to sharing information easily and conveniently. Throughout the years, it has grown and diversified. Currently, it’s competing with e-mail and text messaging. Various internet sites have emerged like MySpace and Facebook. They are designed to create a profile containing personal information that others can view.
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The benefits of blogging Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
If a blogger is a good writer and knows the subject matter well, they can gain a following that rivals or exceeds that of a traditional journalist. A blogger who generates a lot of traffic to their website can also monetize the website by placing ads on it that link to other sites.
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Fashion Caf: Lack of Entrepreneurial Persistence Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The author states that Fashion Café was in the restaurant business which itself is tough, and the theme restaurants face even tougher challenges. Supermodels like Claudia Schiffer, Naomi Campbell, Elle Macpherson, and Christy Turlington joined hands with Tommaso Buti and the brainchild was Fashion Café. 
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Pornography and Sexual Addiction in Teenagers Marketing Essay
22 pages (6175 words) , Download 2 , Essay
Pornography addiction has become a growing problem in teens ages 11 to 18. Generally, more boys than girls are affected. The problem has intensified because of the Internet and teens’ are able to go to pornography sites several times a day. In reality, teens only have to click that they are over 18 to enter a site because there is no way to filter out their age at these sites.
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The Planning and Implementation of Integrated Marketing Communication Marketing Essay
54 pages (8358 words) , Download 2 , Essay
Multinational companies dedicate a trеmеndous amount of tіmе, еconomіc, аnd mаnаgеrіаl resources to launching their existing brands, products, and services in new markets, due to the potential ROI that emerging markets offer for expanding sales, revenue, and profit in company operations.  Nevertheless, over 40% of these new market introduction campaigns may fail to achieve the intended results.
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Segmentation and Marketing at McDonald's Marketing Research Paper
4 pages (1189 words) , Download 3 , Research Paper
Free
There are few American companies that have had as much impact on society and business as the king of fast food joints, McDonald's. According to the company’s official website, Mcdonald's has over 32,000 restaurants in 117 countries and serves over 64 million people every single day (“Our Company”, 2011).
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Company Critical Analysis: the American Telephone and Telegraph Corporation Marketing Research Paper
9 pages (2517 words) , Download 2 , Research Paper
Free
Launched from New Haven, Connecticut in 1878, AT&T, working under the aegis of the American Bell Company gradually spread its business into major towns of the country. Established in the early 19th Century, Bell’s own company, the ‘Bell System’ was taken over by the American telecommunication giant during the formative years of its establishment.
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Estimate the Market Size Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Nearly all the most influential food markets, big shopping malls and entertainment centers comes under location in the downtown area of Adelaide and is the primary source of attraction for the people living in the suburbs around. Therefore, an estimation and postulation that Onkaparinga is the best possible area can prove to be influential for the potential customers of Hopgood’s and Noarlunga centre is a bus interchange and a business centre for Onkaparinga.
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Segmentation and Targeting Marketing Essay
5 pages (1473 words) , Download 2 , Essay
Free
Segmentation and positioning prove significant when the product is standard, and one rival product is not able to offer what another cannot. Targeting requires analysis of the income distribution of potential and mature markets to realize whether to introduce a new target market or not.
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Product and Branding Strategies Marketing Essay
4 pages (1091 words) , Download 4 , Essay
Free
Quality and high prices are not just the only attributes of the product of Starbucks Coffee. Starbucks coffee is of high quality and it is ensured that there is a consistency of quality and taste throughout the globally operating chain (Bussing-Burks, M. 2009).
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