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Marketing Essays

Result for Subject Marketing:
19895 essays
Healthcare Marketing: Positioning and Differentiation Marketing Research Paper
6 pages (1706 words) , Download 2 , Research Paper
Free
Health plans are undergoing tremendous alterations in the competitive arena that challenge their competitive position. Stagnation in terms of growth has been evident in the commercial market. Various cost containment strategies comprising care, disease have been quite successful in combating healthcare cost trends in the present era.
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The Hershey Chocolate Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Hershey founded it, and at present, it forms part of the biggest and popular chocolate companies in the world. Essentially, the Hershey Company has been in the chocolate industry for more than a century. The popularity of the Hershey Chocolate Company grew when the company revolutionized the chocolate industry by making milk chocolate a common and affordable commodity.
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Justification Analysis of A Security Software Marketing Research Paper
5 pages (1500 words) , Download 2 , Research Paper
Free
Norton is antivirus software to be significantly useful for the company to efficiently run its business activities in the future. It is so because Simmons Company is engaged in the business of providing professional tax services for its clients who are either individuals or any business firms. It needs to make use of computers and the Internet frequently.
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Health care marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Marketing through television and internet is effective because they are available to almost every person in the world and advertising through these channels raise the level of awareness in people about ongoing changes and latest issues in healthcare. If we talk about internet advertising, we can say that it is one of the most effective tools of marketing in the present world.
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Marketing Mix Recommendations for Mintel Marketing Essay
5 pages (1449 words) , Download 3 , Essay
Free
Every single business, whether it is small or big needs to have a sound marketing strategy to meet the objectives of the business. Hygiene is one of the important factors within the food industry and consumers give the highest priority to it. Therefore, it is highly recommended that the company should only sell hygienic and fresh foods.
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BlackBerry Mobile Phones in the United States Marketing Essay
5 pages (1467 words) , Download 2 , Essay
Free
BlackBerry mobile phones have been a device commonly used in communication. It has been on the decline in the recent past years according to the census with regard to this product in the US. Notably, the product gained its base in the United States in the initial stages of its development in which case it was used mostly by adults and less used by the youths during its initial entry into the US market.
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Company analysis of the Qatari Gulf international services Co (http://www.gis.com.qa Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
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The Company was registered under commercial registration number 38200. The GIS Company acquires leases and establishes ownership as a holding Company. The Company’s legal form is a joint stock Company with an operational status. Its headquarters is based at Doha Qatar, Dafna area at 3rd floor Al Saad plaza building.
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IMPORTANCE OF RELATIONSHIP MARKETING Marketing Essay
7 pages (1750 words) , Download 5 , Essay
Free
CONCLUSION Relationship Marketing has gained a dominant position in marketing and business literature. Its importance can be gauged from fact that form of relationship marketing as Customer Relationship Marketing (CRM) is now being identified as strategic goal in business (Jang, 2010).
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Starbucks Strategy Analysis and Evaluation Marketing Essay
10 pages (2741 words) , Download 3 , Essay
Free
The value chain is a system of interdependent and connected activities through linkages. It is embedded in the activity streams of a company where another affects the costs of one activity. A company can gain a competitive advantage by optimizing the coordination of the value chain to create value for services and products, which are more than what it would cost to perform value activities.
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Recruitment of Salesperson Marketing Essay
5 pages (1472 words) , Download 2 , Essay
Free
Efficient recruitment and selection of salespeople are one of the most indispensable tasks within the overall sales management. It incorporates the search for persons who can hold positions that are required by a particular organization. In the practice of recruitment and selection, there is a huge difference between order taking and order getting positions in sales.    
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Strategic Analysis of Apple Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the year 1976. Apple is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Linzmayer, 2004). According to reports the company is currently at the second position in terms of revenue just after Samsung Electronics.
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Global Marketing Objectives and Strategy of the Body Shop Marketing Essay
10 pages (3006 words) , Download 2 , Essay
Free
The process of doing business is getting highly complicated in today’s largely connected business world. The emergence of the internet plays a major role in regards to providing strong lines of connectivity. The flow of information between the developed as well as the developing economies has become easier and faster.
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The Problem of Rival Promotions: Consumer Analysis in Gap Incorporated Marketing Term Paper
9 pages (2472 words) , Download 3 , Term Paper
Free
Gap Inc. has diversified its merchandise offerings from its original foundations of providing blue jeans and record albums to a variety of merchandise that maintains mass-market appeal. Gap not only provides apparel and accessory merchandise in the United States but in Europe as well, competing with major clothing retailers Zara and H&M.
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Marketing Research Issues Marketing Essay
6 pages (4352 words) , Download 2 , Essay
Free
Qualitative research also aims at providing an explicit interpretation of the order, structure, and broad concepts present among participants (Ernst, 2003, p.156). This research method does not alter variables or introduce variations nor does it impose the operational definitions of the research variables on the participants.
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How Targeting Gen Y Market Segment Marketing Case Study
4 pages (1118 words) , Download 2 , Case Study
Free
It is evidently clear from the discussion that both automakers, Toyota and Honda, seem to have noted the increased purchasing power of Gen Y by becoming more innovative in meeting their needs. In this regard, they have introduced new automobiles in the market at a price within reach of the majority of this age group.
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Good-Value Pricing Strategy for Ikea Marketing Case Study
3 pages (856 words) , Download 13 , Case Study
Free
To do so, it pursues a good-value pricing strategy, where it can offer a better life to its customers by providing quality furniture that they can afford. Ikea President Josephine Rydberg-Dumont asserts that the “shopping experience is something that is exciting and talks to many different people”. Ikea makes shopping exciting because of its low prices.
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Success of Coca Cola Brand in Terms of IMC Marketing Assignment
11 pages (3025 words) , Download 2 , Assignment
Free
Branding is of great benefit to anyone who wishes to attain a wide market. It is necessary for companies and organizations to be careful and watchful when designing a brand name in order to avoid the shocks of poor and non-appealing brands. Brand names should be simple, easy to understand but at the same time distinctive.
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Tescos Marketing Story Marketing Essay
4 pages (1960 words) , Download 2 , Essay
Free
One of the major and all-encompassing marketing concepts highlighted by this article is that of retail management and consumer behavior. The U.K, like its developed counterparts, is facing a change in its demographics with a skewed population pyramid (KPMG, 2013). The so-called “aging population” translates to changing customer habits based on age.
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Strategic Management and Marketing for the Luxury Goods by Vivienne Westwood Marketing Assignment
13 pages (4049 words) , Download 17 , Assignment
Free
Luxury Goods Company Vivienne Westwood has been selected sample organization in the paper and the study will conduct a marketing audit in order to help the sample organization decide on a marketing strategy. Organizations should use both strategic and tactical marketing plans in order to design marketing strategies.
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The American Marketing Association: Marketing Theory Marketing Term Paper
7 pages (2234 words) , Download 2 , Term Paper
Free
This definition of marketing forms the core of all marketing theories that have been developed by various authors. It emphasizes the purpose that marketing has in businesses or organizations. Keeping in mind the concept of marketing theories and techniques, the establishment and operation of a new business venture would be discussed.
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International marketing management Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Polaroid Corporation has been making polarized sunglasses for about 70 years. They were the first to mass produce polarized lenses. They did not restrict their production to sunglasses but also to the production of camera lenses among others. Their success was brought about by the fact that wearing sunglasses was perceived by society to be cool.
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Integrated Social Media Plan for Rockport Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The author states that the mission statement of Rockport emphasizes on becoming a dominant marketer and manufacturer of leather footwear products globally. It can be observed that the business strategies applied by Rockport centrally focuses on promoting adequate innovation designing to provide ultimate comfort and style to its customers.
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Lululemon Marketing Analysis Marketing Research Paper
6 pages (1625 words) , Download 3 , Research Paper
Free
Lululemon athletic a is an athletic wear store selling high-quality performance wear mainly meant for women and was founded in 1998 by Dennis Chip Wilson in Vancouver, British Columbia. The primary focus is women leading a healthy lifestyle and is determined to achieve it in a more comfortable but fashionable manner.
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Information Technology Application in Marketing Marketing Essay
8 pages (2296 words) , Download 3 , Essay
Free
The main question that people look for is from where do these websites generate profit. Nobody is there to serve for philanthropy; obviously, they have their business models that are relatively different from those owned by usual organizations. In this report, the business model of various social media platforms has been explained.
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Marketing research of Holland & Barrett Marketing Essay
15 pages (3750 words) , Download 17 , Essay
Free
Development of marketing plan is a comprehensive task and requires a detailed marketing analysis including external and internal. Realizing the increasing importance of marketing activities, many scholars and academics have developed multiple useful marketing models.
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Federico World Travel Services Marketing Essay
11 pages (3997 words) , Download 2 , Essay
Free
FWTS is an eco-green Corporation that offers world travelers the opportunity to discover the world by pricing hotels, utilizing connections with businesses and co-workers through social networking, offering information about destinations, and booking flights and hotels for all types of vacation. FWTS is concentrated on a friendly eco-green environment.
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The state of the real estate market in UK Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
According to the research findings real estate globalization is an economic life fact where by cross-border savings are becoming common in tangible assets plus the portfolio savings. Most of the global real estate markets face barriers caused by different factors, which include social, political, technological, economic and legal.
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Strategic planning of Apple Brandin in 2011 Marketing Literature review
6 pages (1500 words) , Download 2 , Literature review
Free
Strategic planning is highly linked to improved performance in many organizations when considered from different dimensions. The overall objective of planning strategy is to come up with a map that determines and manages the positioning of an organization. Though others consider it to be time-consuming and sometimes frustrating, strategic planning has been found to lead to quality decision making.
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What is Customer Service Quality Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
What is Customer Service Quality? Customer service includes a series of factors connected to the skills and knowledge of staff to meet the requirements of customers in an effort to meet their needs and ensure they continue doing business with the company.
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Marketing Plan: Jims Cleaning Group Marketing Essay
13 pages (3828 words) , Download 4 , Essay
Free
Jim’s Cleaning management will have to intermittently visit and inspect the manufacturer to whom the outsourcing work of production of cleaning products has been assigned. This will ensure quality products are manufactured and the reputation of the company increases. Jim’s Cleaning should make it mandatory for franchisees to get a customer feedback form filled after the job is over.
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International Marketing of Mcdonalds Marketing Essay
12 pages (3537 words) , Download 3 , Essay
Free
Generally speaking, internationalization and globalization have changed the business environment thereby compelling companies to evaluate their strategies. Companies that operate in international business environments are likely to achieve success if they are able to combine standardization with adaptation.
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Marketing Strategies for Al-Gizza Pizza Restaurant in Abu Dhabi Marketing Research Paper
20 pages (5426 words) , Download 2 , Research Paper
Free
Companies concentrate more on effective strategic activities with a view to meet consumers’ on demand-expectations. In order to be competitive and to survive in today’s fiercely competitive markets, businesses have not only to seek a response from customers but also discover hidden market opportunities and stimulate demand for their goods or services (Kotler and Keller, 2006, p. 10).
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Marketing Strategies of Harley-Davidson, Inc Marketing Essay
24 pages (6686 words) , Download 5 , Essay
The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010).  The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.
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Retailing: United Colours of Benetton and H&M Hennes & Mauritz Marketing Essay
19 pages (5418 words) , Download 2 , Essay
Free
Generally, the retailing industry can be highlighted as one of the dynamic industries of the world. It is often regarded as an ever-growing business that caters to the changing needs of the consumers. The retailing industry is characterized by outlets that offer a wide range of products to customers.
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An Inventor Company Marketing Mix Marketing Essay
10 pages (2634 words) , Download 2 , Essay
Free
It is essential to state that the report details the 7Ps of marketing/mix that a company applies currently including, people, product, price, promotion, place, process, physical evidence and recommendations. This entails the analysis of the immediate external environment in which an investor operates.
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International Marketing Entry Strategy for Cow & Gate in China Marketing Essay
12 pages (3360 words) , Download 3 , Essay
Free
C&G Specializes in producing milk for the healthy development and growth of bottle-fed babies, infants, and toddlers (Cow & Gate, 2013). The company has over 35 products catering to different needs at different ages, all of which provide excellent nutrition to children. They work closely with the medical profession to develop the best foods for babies.
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How Is the Art of Selling in Real-World Retail by Euromonitor International Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
Marketing Research is “a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary research which is collected directly from a respondent”.
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Marketing to children Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Another ethical issue on advertising to children is the involvement of psychologists in advertising campaigns of companies. With the help of psychologists, who understands how a child minds work, firms are able to formulate advertisements that influence children and to those who can influence their choices.
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SWOT Analysis for Medline Marketing Research Paper
4 pages (1079 words) , Download 6 , Research Paper
Free
Medline holds the largest market share in more than a dozen medical product categories and these products are mostly ranked amongst the top position. Innovation is also the strength of Medline. Medline makes the best use of the latest technology. With the changing medical science, it comes up with new innovative products that work even better.
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Market Share Analysis at Dart Group Plc and Jet2holiday Marketing Case Study
3 pages (750 words) , Download 22 , Case Study
Free
Jet2holiday is a part of Dart Group Plc, it operators in aviation and tour operator. Jet2holiday offers packaged tours at a less price because of the variety of elements involved in the overall package. Jet2holidays was launched in 2007 and since then it has been serving its customers with a reasonable package holiday all over the world.
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Pharmaceutical Marketing Scene in the US Marketing Literature review
10 pages (2500 words) , Download 2 , Literature review
Free
The practice of giving and receiving gifts is often considered unethical. However, a deeper look into the issue reaches the age-old ‘chicken or egg’ question. Doctors are not to be blamed for the extreme extravagance from the part of medical companies, and medical companies will not offer any gifts if doctors are not ready to receive.
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McDonald's Strategic Analysis Marketing Essay
3 pages (1056 words) , Download 8 , Essay
Free
One such index is the purchasing power parity index that was based on the difference in the purchasing power of various countries around the world. That is to tell the largeness and bigness of the McDonald’s corporation, though Purchasing Power Parity is not going to be used anywhere in this assignment.
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Introduction of LG Electronics in the LGE Products within the US Market Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
With the listing given on existing products like Apple, the author wishes to explain the similarity in concept to be applied in the product. Testimonials will also prove vital to use in the campaign. The company wishes to apply new media skills to promote the gadget that uses updated trends in technology. 
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Competitive Equilibrium in Exchange Economy Marketing Essay
4 pages (1132 words) , Download 2 , Essay
Free
Moreover, it is assumed that consumers will usually maximize their consumption within the indifference curves with the fact that their individual utilities will not be interdependent. In an exchange economy, Pareto optimality will exist in an instance where one has to be made worse off if another is to be made better(Mackintosh & Andrew pg. 126)
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The Industry of Tobacco Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Globalization is an important factor in the continued success for tobacco companies because they are depending on the idea that underdeveloped nations will not have the sophistication to regulate. The good news is that world organizations have taken an interest in this marketing concept and have intercepted the tobacco industry.
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Differentiation and Brand Positioning Marketing Essay
3 pages (750 words) , Download 2 , Essay
This will mainly include collection, gathering and absorbing of the existing market conditions. It will also focus on the general trends and patterns in the market (Laurel, 2003). In addition, a research design will mainly serve the purpose of providing information concerning such issues as market behaviors, demographics and lifestyle.
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Huawei Ideos Mobile Phone's Analysis through Indifference Curve Theory Marketing Essay
11 pages (3002 words) , Download 2 , Essay
Free
The marketer assists to satisfy these desires and wants through products and services offering. The marketer uses different marketing strategies in order to win the hearts of consumers For a company to sustain, participate and thrive, it is essential that the marketer sees these needs and wants, and supplies products and services more successfully as compared to the other competitors.
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Standardization of International Market Marketing Essay
12 pages (3180 words) , Download 2 , Essay
Free
Policies, laws, culture, and other regulations, which determine the nature of the business environment, may cause the difference. The laws of operations from one company to another are usually different. Standards are usually derived from a certain cultural environment. They encompass some values that are necessarily designed to serve the interests of particular market situations.
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Advertising Strategies Marketing Essay
6 pages (1760 words) , Download 3 , Essay
Free
One of the best examples of harnessing and conceptualizing it in a visual print advertisement is Apple‘s innovative iPhone Campaigns. Conceptually the ads must be considered the benchmark for any successful product campaign as the Apple iPhone has defined the smartphone market in the United States for the better part of a decade. 
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Medical Business Case Analysis Marketing Term Paper
4 pages (1156 words) , Download 2 , Term Paper
Free
The America-based multinational drug company manufactures medicines and vaccines which are aimed at treating a wide range of diseases. Found in 1849 by two cousins, the company has focused on attaining growth through a wide range of acquisitions of other pharmaceutical companies located in various corners of the world.
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