Problems Faced in the Communication Process and Ways to Improve It - Research Paper Example

? Research Paper: COMPANY ANALYSIS of the Table of Contents Task 3: Individual Report 3 Task 3 Process of communication inan organization 3 Task 3.2: Problems faced in communication process and ways to improve it 4 Task 3.3: Implementing improvement in the communication system 6 Task 3.4: Personal plan to improve self communication 7 Task 3: Individual Report Task 3.1: Process of communication in an organization Organizational communication can be defined as the procedure by which actions of an organization are collected and matched with the goals of both the individual and the organization. Communication enables the connection between the organization and the departments, stakeholders and team (Pardey, 2007). Many organisations are using different forms of media to carry out its communication goal. The media consists of different forms of communication that are newly been developed. These are basically computer based and internet linked. Social media has created a buzz in every industry. All industries including the airline industry has adopted the use of social media in their business and marketing process. The reason why social media gained the hype is that these media permit interactive exchange with the end users (Gerson, 2010). The exercise of this type of media in corporate internal and external communication has changed every aspect in airline industry. Emirates, a Dubai based airlines, wholly owned by the government of Dubai, has embraced social media approach for marketing and communication and also for crisis management when the airlines face bad weather conditions. In 2011, Emirates hired a digital agency that developed a Facebook page for the carrier. This was the initial step for the carrier towards the social media footprint (Rahal, 2010). The main goal behind this move is to develop a “touching connection” with the customers and contact maximum number of customers who use airlines as their mode of travel. The initiative provided a platform for the carrier to make a channel for greater convenience through which the customers can reach the airlines. The brand became well known and prestigious among the mass and the carrier got brand loyal customers (Bilal, 2011). Emirates had also launched 29 whimsical animated ads in 14 languages to show the lighter side of language. The animated ads were the next step of the global airline’s “Share a Smile’ campaign and was the part of the global brand campaign known as “Hello Tomorrow” launched in April 2012. The ads featured crew members of Emirates who were expressing unusual greetings and expressions from all over the world. The “Share a Smile” campaign not only created communication of linguistic skills among the multilingual crew and international crew it also helped in building cultural understanding in a light- hearted way amongst travellers (Kimberley, 2013). Task 3.2: Problems faced in communication process and ways to improve it The goal of advertising is not only to alter the demand curve but also to shift the curve upward and to the right. For an industry it means that it either brings in new customers in to the market or encourages the existing customers to use the service more frequently whenever needed. For an airline, the demand can increase if the passengers of competitors shift to their airlines (Kraft, 2003). This results in competitive advertising where all the airline companies are advertising to retain their market share. Some airline companies’ gives stress upon the reliability, comfort and convenience of air travel and some purely gives stress on the non-existent advantage that they have (Van, 2012). The advertisements in Facebook and the animated ads are provided by Emirates to give travelers specific information about the scheduling and the price. Though the advertisements in Facebook and the animated ads attracted customers to the carrier but it failed to achieve success in long term because of the problem faced by Emirates (Shearman, 2011).The problems that are faced in the existing communication process are the following: 1. Facebook is not accessible to all. Social networking is not well known among older age people who can be a frequent traveler. 2. Competitors of Emirates are taking the same strategies that Emirates have taken to attract customers and also to retain the existing customers. 3. The animated ads thus provided by the carrier could not make sense in many of the countries including China, Japan as it failed to deliver the main essence of the ads (Guffey, 2008). Emirates should analyze the market very well and divide it according to the age groups and then strategies the communication process so that it can refer to each and every people in the different communities of the world. The following are the few methods by which the carrier can reach to more customers and increase its market share. It is the new communication system which the carrier can undertake in order to make improvement. Direct mail – The carrier can send mails to the prospective customers and also to the existing customers of the carrier informing them about the schedules of the airlines and also the price. E-mail messages – The corporate clients of the carriers should be send e-mail messages so that they can stay in touch with the timings and the modified timings of the flights. Magazines and newspapers – Magazines and newspapers are good source of information for the customers and for airlines it is a good communication process. Advertisements in the magazines and newspapers give the price of the flights and also the timings of the flights (Brown, 2001). Along with the existing processes that carrier is using the carrier can also use the above methods to improve the communication process. Social networking is not accessed by each and every person so it can be a barrier for the company to reach those customers who does not use social networking. Task 3.3: Implementing improvement in the communication system The existing communication process of Emirates has proved to be successful but if the carrier overcomes few of the limitations then it can be at a very good ranking in the list of good airline companies. The new communication system can bring in the following benefits to the organisation so as to improve the communication process as a whole. 1. More customers can be acquired if the customers are well informed about the airlines and the comforts they give. The information given in the newspapers and magazines attract a lot of customers since newspaper is read by the mass. 2. The magazines can reflect the whereabouts of the airline company and thus the customer can know about the company better. The magazines can also carry the experiences of the existing customers. There should be separate section for the customers to share their views about the company and the type of comfort and price the carrier give. This may trigger people to be the new customer of the carrier. 3. Corporate customers are very busy with their work; they do not get the time to check the timing of the flights, if they are late or early. They check in mails very frequently so sending mails about the time change and new flights would be fruitful to this class of people. Task 3.4: Personal plan to improve self communication Communicating with others is an essential part of every life which may be in an organisation or in personal life. Communication is a continuous process and if broken, affects both in personal and organisational life. Interaction with others is necessary in order to make a place for oneself in the large world. Through communication one can understand you and can stand beside you when faced with problem. Personal communication is essential for any individual, since they do not want to get isolated from their closed ones. Through communication, personal skills are also nurtured and thus the capability of the person increases. For me, communicating with the teachers and the professors is very important. If it is not done correctly then there arises huge misunderstanding between the student-teacher relationships. I get attracted by many advertisements which I see every day but at the end of the day I realise that few have made that place in my mind thus I tell my parents about it. Hence, I find that advertisement is very important for an organisation. The effective advertisements are those advertisements which stir the emotions of the individual and force them to purchase the product/service that has been advertised. I feel that communication process is essential for both an organisation and also for an individual. Through different communication process an organisation informs their customers about their products/services and thus helps the customers in making the right choice for them. Through effective communication process a person can express his/her feelings and make others understand about his/her state or what he/she is trying to tell. Reference Bilal, H. (2011). How the airline industry is using social media to fuel growth. Infographics. Retrieved from http://socialtimes.com/how-the-airline-industry-is-using-social-media-to-fuel-growth-infographic_b67702. Brown, S. (2001). Communication in the design process. New York: Spon Press. Gerson, S. (2010). Technical communication process. New Jersey: Prentice Hall. Guffey, M. (2008). Business communication. Connecticut : South-Western Cengage Learning. Kimberley, S. (2013). Emirates rolls out a series animated ads in 14 languages. Campaign. Retrieved from http://www.campaignlive.co.uk/news/1171180/. Kraft, G. (2003). Advertising cost in Airline industry. Transportation Economics. Retrieved from http://www.nber.org/chapters/c7053.pdf. Pardey, D. (2007). Understanding the communication process in the work place. Burlington: Pergamon Flexible Learning. Rahal, F. (2010). Emirates airlines launch mobile phone booking. Infographics. Retrieved from http://thenextweb.com/me/2010/05/23/emirates-airlines-launches-mobile-phone-booking/. Shearman, S. (2011). Emirates targets rival airlines with facebook strategy. Infographics. Retrieved from http://www.marketingmagazine.co.uk/news/1105265/Emirates-targets-rival-airlines-Facebook-strategy/. Van, R. (2012). Southwest airlines rule the social atmosphere, dominating facebook and twitter. Infographics. Retrieved from http://www.prweb.com/releases/2012/5/prweb9536405.htm. Read More