We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Social Media Strategies of Walmart and Costco - Admission/Application Essay Example

Comments (0)
Social Media Strategies of Walmart and Costco Introduction The way people and organizations communicate has changed because of new inventions and innovations in technology. The Internet has paved the way for social media which many commentators call the new game…
Download full paper

Extract of sample
Social Media Strategies of Walmart and Costco

Download file to see previous pages... But for organizations, it is an improvement for their marketing strategies. Social networking sites allow individuals and organizations to interact and know each other. For firms, this is one of the cheapest forms of marketing and advertising. Examples are facebook, twitter, and LinkedIn. Through these websites, people of different cultures are connected. Some websites have unique history. Facebook was founded by Mark Zuckerberg and two of his friends; their primary aim was to connect with fellow Harvard students. Now, almost all kinds of people use facebook or twitter to interact. Organizations use these sites to communicate with their customers. It is an effective form of communication and interaction. For organizations, this is revolutionary and less costly form of marketing. They can improve their products and services and they are able to know their market segment better. Walmart’s account with facebook sounds enjoyable for children and young customers. Through this site, children can communicate with Walmart’s action and complaint department quickly. Costco’s products and services are also displayed at facebook. Costco has the same feel with kids, the way Walmart does. Marketing Marketing involves the promotion and selling of products and services. Philip Kotler (as cited in Laurence & Patel, 2009, p. 51) emphasized the needs and wants of customers in the definition of marketing. The Chartered Institute of Marketing focused on “identifying, anticipating and satisfying the customers” (Laurence & Patel, 2009, p. 51). Marketing involves selling, advertising, packaging, transporting of products. The marketing concept states that an organization should provide products that satisfy the customers’ needs through organizational activities that also help the organization to achieve its goals. (Jobber & Lancaster, 2003, p. 11) Customer satisfaction is a significant aim of the marketing concept. A firm has to find out what satisfies customers. The organization must continue to alter, adapt and develop products to keep pace with customers’ changing desires and preferences. The marketing concept stresses the importance of customers and emphasizes that marketing activities begin and end with the customers. (Jobber & Lancaster, 2003, p. 1) A marketing strategy can be likened to a recipe. The ingredients are the marketing functions. Recipes vary according to the dish, so different marketing strategies require differing blends of functional ingredients. If a minor ingredient is miscalculated or forgotten, a recipe may not be successful. The same is true with marketing strategy where all functional ingredients depend on each other for success. But marketing is not just providing products and services. It is also about delivering changing benefits to the customer’s changing needs. The American Marketing Association defines marketing as a set of activities and processes that focus on the delivery of products for the benefit and value of customers and clients, including all the stakeholders in the interconnected activity of business. (Laurence & Patel, 2009, p. 51) A part of marketing is customer relationship management (CRM) which is about maintaining positive relationships with customers, focusing on customer loyalty and adding value to the relationship. This is where social media marketing comes in. CRM is about marketing and analysis of customer behavior. Chaffey (as cited in King & Burgess, 2007) ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Leadership Strategies regarding Costco Company
Center of discussion in this paper is Costco as a wholesale merchandise corporation having a large network of warehouses spread along different regions in the European and Asian markets. The company earns competitive advantage in conducting sales of both branded and private label products at highly competitive prices across the different global regions. \
4 Pages(1000 words)Essay
Business proposal social media plan
Stone Goose Company is in the Information Technology sector. The company is into software development business. The company is using various kinds of promotional channels but efforts are on to use a different promotion channel like social media for promoting its new antivirus product.
4 Pages(1000 words)Admission/Application Essay
Social media
This facility appears to be the cheapest source for information, channel and connectivity for promotion of any business. Rapid attention has been gained by the social media due to the penetration of internet in our day to day urban life. Almost all of the business organizations find their indispensible presence on the social media websites in order to target their customers.
3 Pages(750 words)Admission/Application Essay
Price Adjustment Strategies
The organization must provide a pricing policy as 1) selecting the pricing objective, 2) Determining demand, 3) Estimating costs, 4) Analyzing competitors’ costs, prices
1 Pages(250 words)Admission/Application Essay
Writing Supplement: Do social media and instant communication pose obstacles to such reflection and serious thinking How can college students practice serious reflection in our always connected and instantaneous world
Social media and instant communication have become part of our generation’s everyday life. Facebook, Instagram, twitter, whatSapp and the internet have become the thinking centers of most people especially the young generation. Whether these determine the
3 Pages(750 words)Admission/Application Essay
The impact of social media and instant communication to college students imagination
Today the answer to a question comes as quickly as one asks their IPhones, IPads, laptops, and computers. There is no research really required, just a, potentially, unreliable and “cut and dry” answer. The answer may be correct but the
3 Pages(750 words)Admission/Application Essay
Privacy of social media
This is because they have used these platforms to share their individual information on the internet. For instance, there have been moments where people post their photos as well as those of their family members and friends. Though social media has its benefits, which include
5 Pages(1250 words)Admission/Application Essay
The business strategy of Walmart
Wal-Mart achieved incorporation in the year 1969, and it was officially known as Wal-Mart stores Inc (Copeland and Christine, 28). Mr. Walton embarked on an expansion strategy, in the year 1969, opening branches in various cities and states within America. By 1970,
6 Pages(1500 words)Admission/Application Essay
Strategic Choice and Evaluation (Walmart)
On the other hand, inflation also raises the total costs of everything hence making retaliatory prices to increase. The cost of benefits is likely to rise due to their very structure (Tovstiga, 2013). Therefore, profit improvement and cost
5 Pages(1250 words)Admission/Application Essay
Relationship of Social Media and Imagination
Social networks have been developed for the purpose of communication of as many people as possible, and this has resulted into their being
3 Pages(750 words)Admission/Application Essay
Let us find you another Admission/Application Essay on topic Social Media Strategies of Walmart and Costco for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us