We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Best Buy Website: An Overview - Research Paper Example

Comments (0) Cite this document
Best Buy website Best Buy website: An Overview Part 1. Overview: Website Characteristics & Marketing Implications Best Buy Company is a US based consumer electronics retailer that and operates in America, Mexico, Canada and Puerto Rico. Their business involves not only electronics but also other merchandise for example software, computers, music, DVDs, mobiles phones, digital cameras, video cameras, home appliances, musical equipment, health and fitness related equipment etc…
Download full paperFile format: .doc, available for editing
Polish This Essay93.7% of users find it useful
Best Buy Website: An Overview
Read TextPreview

Extract of sample
"Best Buy Website: An Overview"

Download file to see previous pages They also believe in being the best while at the same time enjoying their work, and ingraining a customer centric approach as a routine part of the workplace. (Buy) Placement is in stores and selling through its website as well. Best Buy is a customer oriented business so products are those that customers actually need. The placement is for the customer who earns an income of about 75,000 dollars and possibly has kids, and has has an averga eage of 38 years. (Buy) And even though Walmart and Costco are its competitiors, Best Buy allows customers to shop online. And their recent strategy is to follow Walmart’s mantra of low prices everyday in order to be more competitive and cost effective. (Heller, 2011) Best Buy also offers other oppurtunities than just products and services such as the option of assissting business people in making their own websites, having an additional website called Best Buy On which helps further in making purchase decisions and has videos that help in making decisions. (Buy) However, there are certain disadvantages as well. Best Buy has a low customer service satisfaction rate. A survey showed that their customer service and satisfaction rate was lower than that of Amazons. (Mui, 2012) Also, their price sturcture has always been high, and is sometimes even higher on the website and therefore they either need to make their product more competitive or lower down their prices. (Mui, 2012) Part 3. Consumer Characteristics Consumers are divided into Angels and Devils. Angels are the core market of Best Buy. Devils are those who browse through the website, gather information and spend time on the website, but do not make any purchases. Best Buy wants to develop relationships with Angels, and that too a one-on-one relationship. The Angels ar divided into: Jill, which is a mother who is busy and suburban, Barry, who is a tech savy individual with some amount of influence, Ray, a family guy who needs to look out for prices, Mr. Storefront, who owns his own business and Buzz who is young and is obssessed with gadgets. The marketing strategy to each of these and the assisstance given to them vary as well. Online the formats cannot be changed and all types of products are offered however there are assocuates to help them get what they want. However, geographically, they follow a format, since Best Buy keeps a database and will analyze if a particualr segement lives in a particualrly locality and build their store’s format according to the segment i.e. Buzz store etc. (Buy) Part 4. Branding Strategy Best Buy follows a strategy of innovation which is found in its brand as well. They also have a large number of their own exclusive brands. (Buy) Best Buy has also set an example for brand consistency across online and offline media. Their branding on their website and in the stores is the same, except some prodicts online are more expensive. A marketing team is what brings about brand integrity and consistency across channels of communication. Over the years, in order to endure the test of longevity, brands went through a smash test: this meant that a brand was broken down to see that if such a scenario was to occur in practical life, the broken pieces of the brand could still be recognizable as part of the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Best Buy Website: An Overview Research Paper Example | Topics and Well Written Essays - 2000 words”, n.d.)
Best Buy Website: An Overview Research Paper Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/marketing/1454810-analyze-a-companyyies-online-strategies
(Best Buy Website: An Overview Research Paper Example | Topics and Well Written Essays - 2000 Words)
Best Buy Website: An Overview Research Paper Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/marketing/1454810-analyze-a-companyyies-online-strategies.
“Best Buy Website: An Overview Research Paper Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/marketing/1454810-analyze-a-companyyies-online-strategies.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Overview of Labor Relations
Procedural justice is enhanced when individuals feel that they have contributed to the process, and biases has not been witnessed, while distributive justice means equal distribution of tangible resources such as pay, praise among others. Question 1 Employees’ dissatisfaction with their job gives rise to many serious problems for any organization.
5 Pages(1250 words)Research Paper
Best Buy CEO Chairman Relationship
Apparently, the previous CEO, Brian Dunn, 51 years of age and married, was reported to have been observed and found to have had several social meetings, calls, text messages and other innuendos with a 29-year old female employee. As disclosed, Schulze was “notified about the allegations of inappropriate behavior in December and confronted Dunn, who denied any inappropriate conduct or romantic relationship with the employee” (Dorfman and Geller par.
5 Pages(1250 words)Research Paper
Best Buy Company Paper
Financial Data 6 III.. Competitive Analysis IV . Current News 9 V. Prediction 9 VI. Conclusion/Recommendation 9 Annex 1 Financial Statement 11 Annex 2 Competitive Analysis table 13 Bibliography 14 Abstract This paper discusses Best Buy Company. The conduct of a market report is needed to understand needs of the customers and to ensure success of the business.
6 Pages(1500 words)Research Paper
Multimedia and the Internet
The website of Computer Stores has been simply designed with a decent background and an interactive front page. The website contains menus and links that can carry the user onto other pages that contain more information related to the specific link. The website is easy to read with simple sentences, a good font and a color scheme.
4 Pages(1000 words)Research Paper
Best Buy SWOT
While strengths and weaknesses are internal, opportunities and threats are external factors (Internet Center for Management and Business Administration, Inc.). What we consider as firm's strengths are "its resources and capabilities that can be used as a basis for developing a competitive advantage" (Internet Center for Management and Business Administration, Inc.).
3 Pages(750 words)Research Paper
Evaluation of Tell website
ld bring to the company including the ability to expose their products and services to millions of potential new customers, learn more about their prospective customers and answer their questions about the products and services, offer customer support and service, present an
20 Pages(5000 words)Research Paper
Lease vs Buy
This will therefore make use of cost benefit analysis by presenting the advantages and disadvantages for each option to buy or lease the building. Areas to be discussed include the source of financing, cost, and salvage
10 Pages(2500 words)Research Paper
Course Project - Best Buy
Paul, Minnesota which earned them $173000 in sales for the first year (Pederson & Gant, 2004). Four years later Schulze took over the company after buying out his partner and went
3 Pages(750 words)Research Paper
WAN, Architecture Overview
around the globe are fighting tooth and nail to adopt a networking technology that will facilitate optimal achievement of business goals (DiMarzio, 2001). One the key features in promoting business competitiveness is the adoption of Wide Area Network (WAN) connectivity. On this
6 Pages(1500 words)Research Paper
Let us find you another Research Paper on topic Best Buy Website: An Overview for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us