We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Service Experience Diary Report: Mystery Shopper - Assignment Example

Comments (0) Cite this document
Service Experience Diary Report: Mystery Shopper Table of Contents Executive Summary 3 Diary 3 Background 3 Pre-purchase Stage 3 Consumption Stage 3 Satisfaction Rating 4 Analysis 4 Title: Retro Dinner Customer Service Analysis 5 Expectation Theory 5 Satisfaction Theory 5 Service Mix: 8Ps Framework 6 Opportunities and Threats 8 Conclusion and Recommendation 8 References 10 Executive Summary This assignment is a service experience diary report…
Download full paper
Service Experience Diary Report: Mystery Shopper
Read TextPreview

Extract of sample
Service Experience Diary Report: Mystery Shopper

Download file to see previous pages... This study will provide an overview of mystery shopping activities in a London based restaurant known as Retro Dinner. This assignment is divided into two parts namely Diary and analysis. The diary part will provide the record of mystery shopping activity. Then the study will analyze the overall judgement and feeling about the provided service by Retro Dinner based on the mystery shopping experience. Diary This diary is a record book of the mystery shopping activities. It will help to formulate an effective analysis and recommendation at the end of the study. Background I am an undergraduate international student of London business school. I am 20 years of age. This mystery shopping will help to understand the expectation and satisfaction level of the customers in terms of organizational customer services. This practical curriculum will help me to achieve important knowledge about the important of effective customer services that will enhance my future career growth. Pre-purchase Stage I made a plan to visit the restaurant in the evening during the rush hour. This will help me to identify the actual quality of service of Retro Dinner. I drove around the lane four times in order to find an appropriate parking space. Finally I managed to park my car near the restaurant. Consumption Stage Finally I entered in the restaurant. The environment and exterior of the restaurant looked attractive. The store manager and two waiters greeted immediately. Soon the shift managers asked about several needs like seating preferences and number of people. He gave the lists of special menus for that evening. Moreover, he was very polite in nature. After 5 minutes, one of the waiters asked about the drink orders. Most importantly, the restaurant does not offer special drinks. I ordered for a glass of coke. Then the waiter replied that we can go through the menu card. Within 2-3 minutes the waiter returned with the ordered drink. After serving the drink, he immediately asked whether I have decided for the dinner menu or not. I made an order of one regular cheese burger with Caesar salad. The waiter asked if I want any appetisers. Moreover, he suggested me to have fried prickle. According to him, it will increase the taste of hamburger. Finally, I indicated that I do not want any kind of appetisers. However, the food arrived within 12-15 minutes. The hamburger was warm. The waiter served the open-faced burger with pickles and chips. The pickle was crisp and chips and burger were tasty. Moreover, the salad was large and served fresh. During that point of time, the waiter asked if I would like to refill the drink. Within 2-3 minutes the store manager came to my table. He asked me whether the dinner was prepared according to the satisfaction or not. I immediately replied with yes as the food was so testy and healthy. However, I was fully satisfied with the food and services. After the dinner, a dessert tray was bought. I decided to order split a pineapple in pie ala mode. Finally, the desert came within 8-10 minutes. The dessert was so delicious. Overall the quality of food was good and healthy. Moreover, the food was reasonably prices. The in-room service was very friendly. The restaurant was adequately decorated and restrooms were clearly marked and clean. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Service Experience Diary Report: Mystery Shopper Assignment”, n.d.)
Retrieved from https://studentshare.org/marketing/1482058-service-experience-diary-report-mystery-shopper
(Service Experience Diary Report: Mystery Shopper Assignment)
“Service Experience Diary Report: Mystery Shopper Assignment”, n.d. https://studentshare.org/marketing/1482058-service-experience-diary-report-mystery-shopper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Reflective Diary
I have also realized that the most important part of the change is communicating the right messages on several levels and interchanging this with actions that will benefit the company. By analyzing my own work environment, I have realized that the gaps in a company hinder a business from moving forward, specifically with applications to theories within the work force.
6 Pages(1500 words)Assignment
Placement Experience Report
The Tettenhall Wood Special has a population of 57 pupils; 20 of which have autism spectrum disorder. The school’s setting is like of any other normal school and has the necessary resources that are crucial in catering for the special children. The resources incorporate a resource room for handling pupils with low grades.
3 Pages(750 words)Assignment
Migrating Health Information system to cloud computing : an experience report
Cloud computing offers new way of storing, indexing, and the sharing of information. It delivers the software and the hardware over the internet thus ensuring the delivery of information anytime and anywhere at a high speed. Consequently, cloud system posses a challenge to privacy, confidentiality, and security of healthcare information.
6 Pages(1500 words)Assignment
Marketing Research- Report on service encounters
Furthermore, services marketing as a core competency will be also evaluated along the course of the study. In order to accomplish this assignment theories and literature of services marketing will be consulted and the service experiences encountered by me in the first week of the assignment will be evaluated on the backdrop of the theories.
8 Pages(2000 words)Assignment
Evaluate costa customers service approach through observation and a Mystery shop (report )
oducts and the condition of the premises are taken note of, and later compared to the standards expected of coffee outlets in this hospitality industry. The SEF is a 10 point questionnaire that the shopper answers after visiting the shopping outlet. The outcomes are then
9 Pages(2250 words)Assignment
Secret shopper (mystery shopper)
nt, is the fact that an individual must be satisfied and confident with regards to the level of customer service that is represented within the particular venue. Naturally, location, price, promotion, and other factors have a very resilient level of impact with regards to
3 Pages(750 words)Essay
Service Experience Diary Report (restaurant)- A
The analysis is based on various theories like, the SWOT analysis and the 7P’s, so as to highlight various aspects of restaurant business. These tools also help in identifying strong points of the
8 Pages(2000 words)Assignment
Field Experience report
That remains to be an excellent place for those who are interested in airplanes and cosmic developments. It is worse to mention that this museum retains a huge variety of interesting objects and attracts attention of millions visitors each year. It must be admitted that
4 Pages(1000 words)Assignment
The Mystery of Capital
A common characteristic in former communist and third world countries is the lack of appropriate access to formal property as well as property rights. In most cases, property is owned, through informal neighborhood associations that are also often illegal.
5 Pages(1250 words)Assignment
Mystery Shopper Assignment
I carried a mystery shopper form when i visited each of the companies. The mystery shopper form was useful in recording my observations. I used the form to record my experiences with each travel agency, which was useful in
5 Pages(1250 words)Assignment
Let us find you another Assignment on topic Service Experience Diary Report: Mystery Shopper for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us