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Marketing Essays

Result for Subject Marketing:
19702 essays
Factors that organisation can utilise to help build brand equity Marketing Essay
21 pages (5250 words) , Download 2 , Essay
In undertaking the branding process, it is not only important to win new clients but also maintain the current clients, to ensure business expansion is realized.
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Application of Implementing Quality Management System Marketing Essay
11 pages (3429 words) , Download 2 , Essay
Free
Quality excellence awards across different countries can be briefed as; Europe- EFQM Excellence Model is used to determine the receiver of European Quality Award, USA-  Baldrige National Quality Award is given to companies who have performed when it comes to ensuring quality, Australia- Australian Business Excellence Awards is given to companies performed well to improve quality of production.
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Services and Relationship Marketing Management Marketing Research Paper
6 pages (1572 words) , Download 3 , Research Paper
Free
In today’s highly competitive and fast-changing global business environment, businesses are increasingly becoming responsive to market trends developing a strategy towards sustainability and enhanced profitability. Market forces such as globalization, technological advancements, shifting consumer needs, and increasing demands, in addition to pressures of increased competition, have necessitated the adoption of strategic relationship marketing.
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The Environment of the Mobile Phone Market in Chile Marketing Essay
8 pages (2589 words) , Download 2 , Essay
Free
The study has been prepared for understanding the environment of the mobile phone market in Chile. The main focus of the study is proposing a recommendation of the entry strategy of Apple into the Chilean market. The study will start with a brief introduction of Apple Inc and its products. It will reflect the recent internal problems of the company and the targeted customers.  
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Influences of economics and marketing on relationships in the global food supply chain Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Introduction Food is one of the basic needs of the society and since ancient times a number of governance initiatives have been introduced for improving food security. Food scarcity, spoilage of food and over-abundance in certain areas have been the central theme for many a riots and social unrest within communities.
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Online Assessment with Specific Reference to Samba Bank Marketing Essay
4 pages (1251 words) , Download 2 , Essay
Free
The Samba bank offers a wide range of financial products and services for commercial purposes. Notably, Samba Bank is a publicly listed company. I had been working for the bank as a Financial Adviser since 2005 and in 2007, the bank promoted me to become its Branch Manager in Riyadh, Saudi Arabia.
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E-marketing in the library of Birmingham Report Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The internet platform offers a massive potential for marketers to market their products and services to global populations in the most efficient and effective way, therefore, reducing business costs incurred in direct traditional advertising option.
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Impact of Social Media on Marketing in Saudi Arabia Marketing Research Proposal
6 pages (1831 words) , Download 2 , Research Proposal
Free
Research objectives are the most important elements of a study. It is often regarded as the foundation of research work. Moreover, the scope of the research is also established on the basis of the objectives of the study. This study principally aims to examine the impact of mobile search &social media on brand awareness, marketing.
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The Use of Internet Marketing by Apple Inc Marketing Dissertation
59 pages (10554 words) , Download 2 , Dissertation
The 21st-century revolutionary world is the era of rate race competition. Life has become faster and easier in this age of high-end technology and innovation. This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work, and school projects and building the nation on a large scale.
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Background of the Hotel Industry in Macau Marketing Dissertation
33 pages (9812 words) , Download 4 , Dissertation
In addition to the specific information for Galaxy Casino, the study aimed to explore the role of the internet and WOM in consumers’ perceptions. Moreover, eWOM influences the behaviour and attitude of the consumer in decision making on the behaviour of the consumers relating to the hotel industry is also assessed in the study.
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Starbucks Marketing Strategy Marketing Essay
5 pages (1425 words) , Download 2 , Essay
Free
Cloths and apparel are worn dependent on geographical areas. The kind of weather and climate in a region affects the kind of clothing which is worn in a specific area. Once the firm has identified the various climates within the market, it will be possible to now have the right marketing strategy (Ranchhod & Gurǎu, 2007). It will also help in delivering the right products to the right market.
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Marketing Strategies of Bervet Beer Company Marketing Assignment
19 pages (5117 words) , Download 3 , Assignment
Free
The Bervet Beer Company’s history can essentially be traced back to the year 2000 when a scientist helped to invent the company. Since then the company has managed to successfully grow in leaps to emerge as a successful company whose logo is found to be quite distinct in Africa. The company first sold its beer at a lodge that happened to have been located near the company’s factory in May 2000.
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Christian Diors Existing and Recommended Luxury Brand Strategies Marketing Assignment
15 pages (5241 words) , Download 4 , Assignment
Free
The author of the paper will begin with the statement that established by a French fashion designer, Christian Dior sells a wide range of fashion clothing for men and women of all ages, footwear, accessories, leather goods, fragrance, beauty products like make-up and skincare products, jewelry, and timepieces (Christian Dior, 2013a). 
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Effect of the Economic Downturn on a Manufacturing Company Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The company's main concern was what action to take with regard to the workforce. With fewer production facilities, the company needed to reduce the number of labor hours by twenty per cent. There were several factors that affected the decision, most important was how to deal with a company union which strongly opposed a lay-off of any employee.
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From Local to Global: Strategies for International Development Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
According to the report merger and acquisition has become a popular facet in the automobile industry that has created huge opportunities for the automobile companies via creation of new technology and innovative models. The technology platform of Fiat is huge, which can be used in bringing more innovative products.
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External Environmental Analysis of the Coffee Industry Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
Unique selling proposition (USP) of the company Pret A Manger is its ability to offer foods cooked by natural ingredients and fresh material which are free from harmful chemicals (Pret A Manger, 2013a). The shop has established more than 290 shops across the globe but the United Kingdom is the core business market for the company.
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Marketing Philosophy and Strategy Marketing Research Paper
6 pages (1914 words) , Download 2 , Research Paper
Free
The research conclusions assert that while, technological advancements such as the Contemporary Marketing Practice (CMP) framework, Hybrid Distribution Systems, and Demand Change Remediation have significantly aided the effectiveness of marketing practices, ethical and legal issues such as concerns regarding consumer online privacy and targeting children via marketing efforts still need to be addressed.
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Evaluating the Work of the Team at Marks and Spencer Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
If successful businesses are analyzed, then it can be found that businesses that not only concentrate on their products but also focus on their services are able to do well than those that do not emphasize their services (Kumar, 2008). This, therefore, highlights the importance of better customer services as better services lead to more satisfied and loyal customers.
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Commercial Aircraft Marketing to Carriers Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
It has been apparently observed there lay immense number of airline companies presently in the global market. It is quite important for airline or aircraft manufacturer industry to maintain a better affiliation with different airline industries for the purpose of accomplishing their predetermined business targets by a greater level.
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Sony High Fidelity System Marketing Term Paper
13 pages (3945 words) , Download 2 , Term Paper
Free
After two years of consecutive negative growth, the consumer electronics industry of the United Arabian Emirates has experienced solid growth. The sector has been growing at a rapid pace for the last few years, but 2012 was a breakthrough year, as, during this period, the industry generated the highest ever revenue.
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Starbucks Brand Strategy Marketing Coursework
9 pages (2652 words) , Download 4 , Coursework
Free
The origin of the word “brand” has come from the original Norwegian word “brand” which means to burn. The farmers used to put some burn identification marks on the livestock to distinguish the possession. This still happens to the main objective of branding or brand building in modern-day business as well.
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Wine Bar Marketing Plan Elaboration Marketing Term Paper
5 pages (1388 words) , Download 5 , Term Paper
Free
A marketing plan is one of the important elements of a business plan. A significant marketing plan includes several strategic action plans. A successful marketing strategy is the important support of a marketing plan (Kerin, Hartley, and Rudelius, 23). The wine bar business is one of the profitable businesses around the world.
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Evaluation of the Company's Strategy - Case of Marks and Spencer Marketing Assignment
14 pages (4023 words) , Download 2 , Assignment
Free
The strength of Marks and Spencer lies in creating exclusively branded products that cannot be replicated by other retailers. It believes in abiding by the government policies both to protect its commercial objectives and also to make a contribution towards the development of policy for the benefit of the broader public.
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A New Line of Organic Products for an Existing Company Marketing Assignment
9 pages (2250 words) , Download 4 , Assignment
Free
According to the paper several important aspects have been taken into concern while devising an effectual marketing plan for the company. These aspects embraced conducting market analysis, identifying the target marketsas well as buying behavior of the customers and performing competitor’s analysis among others.
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Product Launch Plan Marketing Essay
3 pages (750 words) , Download 2 , Essay
The company may consider concentrating on universal values based on a focus on cultural values; in fact, this would involve targeting certain ethno-centric segment of millennial populace. The company ought to target the group of customers due to their nature of being optimistic and practical; in fact, they are attracted to being associated with companies with idealistic, with an impact on the world.
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Business Proposal for Lexiliap Fashion Boutique Marketing Research Paper
4 pages (1317 words) , Download 2 , Research Paper
Free
Leixlip Fashion Boutique is a new product that is set to revolutionalize the way individuals choose what to wear depending on the occasion. The products are meant for individuals regardless of their age, gender, social or ethnic background. The concept is built on providing value for money to all clients so that they make Lexiliap Fashion Boutique their choice destination for their fashion wear and accessories needs.
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Education Goes Global Marketing Coursework
15 pages (4412 words) , Download 3 , Coursework
Free
In order to reach the target market, LSFB will use advertisements, personal communications, and exhibitions. The key objectives for LSFB in Africa include enhancing the market share in order to augment the number of students served by it, enhancing the brand value, increasing the revenue, and enlarging the number of campuses in the education segment of Africa.                        
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The Evolution of the Concept of Sustainable Marketing Marketing Essay
8 pages (2357 words) , Download 3 , Essay
Free
Social and ecological issues are the important trends of the 21st century. Taking the growth of the global population into account, it is safe to say that such challenges are not likely to disappear in near future. On the other side, marketing can contribute to the development and diffusion of sustainable innovations in the form of the use of solar energy, organic food,  and energy conservation.
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South West Airlines Marketing Admission/Application Essay
8 pages (2000 words) , Download 3 , Admission/Application Essay
Free
The author states that the major political issues which have made the airline sector unstable are the rise in terrorist attacks in the past few years. A major break down was the terrorist attack on the Pentagon, which highly alerted the airline sector as a whole. Demand for air services reduced drastically after the incident.
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How South Korean Students Make Decision for Choosing Master Course Abroad Marketing Dissertation
87 pages (9801 words) , Download 2 , Dissertation
Premium+
The aptitude of higher education institutions to survive and develop can only be promoted by up-to-date knowledge and information on the higher education environment, and more particularly acquiring marketing and communication stratagems that may influence students making resolutions on which university to register for their master courses abroad.
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E Market Business Plan Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
This has helped people to develop ways to negotiate means to buy and purchase products from people who stay in distant places without necessarily visiting the people who possess such commodities.
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Steps you can take to make online system safe for customers Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Latest developments in technology can be found in various industries, but there are certain markets which gains more than the rest. Reduction in cost of production, easier ways of networking, rise in employment levels are some of the major benefits that we have been reaping in the last few decades due to the progress in technology.
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Company Analysis of the Ford Corporation Marketing Essay
8 pages (2283 words) , Download 2 , Essay
Free
Even though Henry Ford had great skill and craftsmanship in building cars, his skill was not enough to propel him into success. The Ford Motor Corporation was established with the assistance of the then president of the German- American bank, John Gray, and a coal dealer known as Alexander Malcomson.
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Strategic Marketing Marketing Coursework
4 pages (1010 words) , Download 4 , Coursework
Free
UK coffee and the sandwich market are significantly growing due to the presence of several leading branded coffee and sandwich chains. Caffe Nero Group Ltd. is one of the popular coffee chains in the UK. The organization is popular for its high-quality coffee and effective fresh food items.
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The Acquisition and Retention of Customers Marketing Essay
9 pages (2558 words) , Download 2 , Essay
Free
Quality and price play an important role in the acquisition and retention of customers. Companies, which seek to become price leaders, tend to attract more customers if they also ensure the quality of products. With the increased competition between companies, there is a need to have unique strategies to attract and retain customers. To achieve this, the market mix becomes imperative.
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Pension Fund SWOT Analysis & Strategy Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
Introduction More than thousands of years the word culture is conceptualized by philosophers, historians, sociologists and anthropologists. In addition, a set of beliefs, values, norms and thinking for behavior of all members of society and their common understandings of each other is called culture.
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The Influence of Corporate Social Responsibility on Taiwanese Consumers Purchase Intention Marketing Research Paper
47 pages (10042 words) , Download 4 , Research Paper
The CSR notion initiated from Anglo-Saxon countries, predominantly the U.K. and the United States of American (Matten and Moon, 2004; Maignan, 2001). With a more Western cultural tradition, most empirical implementations of CSR have been carried in these countries. Contrastingly.
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Treasure Hunt: Inside the Mind of the New Consumer Marketing Book Report/Review
3 pages (750 words) , Download 2 , Book Report/Review
Free
What the author offers in this book is a window into consumer minds regarding what to buy and why to buy. Having written the book in 2006, the messages he sent and the examples that he gave of consumers and companies still feel much updated. Michael J. Silverstein sends a core message that people will have two options either to trade up or down their buying patterns.
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The Cognitive Impression of Advertisement Marketing Book Report/Review
8 pages (2193 words) , Download 3 , Book Report/Review
Free
This article named “Journal of Advertising” written by a Taiwanese writer named Chingching Chang was composed for Taiwanese University. The article focuses on the advertising subject and has abstract and well-defined content. This is interesting as it gives a lively opening to the article. The article focus on the cognitive impression of advertisement and the impact it has on the media. 
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Marketing Strategy of Aer Lingus Marketing Assignment
20 pages (5000 words) , Download 10 , Assignment
Free
Recommendations After analyzing the marketing strategy of Aer Lingus, it has become evident for the researcher that the Irish airline is moving through an industry shift where international airlines are consolidating the industry through merger & acquisition of small airlines.
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Marketing Aspects of Food Drinks Marketing Research Paper
9 pages (2585 words) , Download 2 , Research Paper
Free
The organization should concentrate to expand their business in several developed economies. This strategy will make them a strong global brand. Moreover, an effective positioning strategy and target marketing strategy will help the organization to increase the brand name recall in the customer’s mind. Last but not the least; it is recommended that Lucozade should implement a more differentiation strategy.
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Explaining and Exploring the Concepts of Sustainability Marketing Marketing Essay
8 pages (2627 words) , Download 2 , Essay
Free
Considering the growing competition facing organizations today and the pressure to outperform others in the market, there is increased emphasis on adopting new forms of management practices, strategic planning, and collaborative efforts for effective outcomes. While economic pressures govern organizational strategies, their social responsibilities have also assumed increased significance.
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Social Marketing at the Right Place and Right Time Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
In the given research paper, it is also described that here everyone can share ideas about taste and preferences for a particular brand. Social media has curbed the marketer’s control of brand management and promotion. Social media has curbed the marketer’s control of brand management and promotion.
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Apple Store Homework 5 - Competitive Analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
These compete with Apple basing on different business factors such as pricing, product design, merchandise mix, visual presentation, channel design, and target customer. Nonetheless, Apple has been able to compete with these channels favorably in order to remain profitable in the market.
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MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place) Marketing Coursework
3 pages (750 words) , Download 3 , Coursework
Free
Use of direct selling of work based on buying or designing target list 2. Mailing letters and brochures directly to the targeted clients 3. Developing a fundamental brochure website that has services that are offered and contact information 4. Online advertisement with Google 2.
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Foreign Market Entry and Its Implication Marketing Essay
10 pages (3015 words) , Download 6 , Essay
Free
Starbucks should focus on providing its customers with incentives that foster customer loyalty and retention. These incentives are meant to promote buyer action and enhance company sales. Some of these include a 10-cent discount when customers use their own reusable containers, free app download from iTunes or weekly songs, as well as free Wifi internet usage.
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Strategic Marketing of Energy Industry Marketing Assignment
5 pages (1515 words) , Download 2 , Assignment
Free
It is an advent for any organization to utilize the available resources to their maximum level. Since resources are scarce, maximum utilization will open up more opportunities for the concerned company (Proctor, 2013). The adoption of newer technologies is of utmost importance to remain competitive in the market.
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Shadow shopping paper Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
She parked her saloon car just near the entrance of the supermarket and she seemed to be in a hurry. Immediately after taking the shopping basket, she followed the path of household, checked the price tag and collected some goods and put them in the basket.
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Visit Britain: Marketing Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Table of Contents 2 Company overview 3 Internal Environment Analysis 3 External Environment Analysis 3 Collection of data from market segment 3 Findings and Analysis 5 New product for VisitBritain 6 Pricing strategy 7 Advertising campaign 7 Conclusion 8 Reference 9 Company overview VisitBritain is a tourism agency operating in Britain1.
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Customer Relationship Management Marketing Coursework
4 pages (1197 words) , Download 2 , Coursework
Free
It improves shareholder value as it helps establish a proper relationship with customer segments. Apart from establishing, maintaining, and enhancing relationships, CRM also helps to terminate the relationship with customers when necessary, to ensure the objectives of all parties are met (Grönroos, 1996 cited in Boedeker, 1997).
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