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Marketing Essays

Result for Subject Marketing:
19897 essays
Consumer Psychology and Buying Behaviour Marketing Essay
10 pages (2250 words) , Download 2 , Essay
Free
The author explains that the second part entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. It is important to ensure that it introduces the approved product and/or service for the market.
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Apple Market Analysis Marketing Case Study
7 pages (1981 words) , Download 2 , Case Study
Free
Most of the consumers in developed markets like the USA, Canada, etc. highlight that the usage of Apple’s products provides them with a style quotient while customers of the developing markets attach the usage of this product as a symbol of status among their peers. The consumers of Apple all over the world are highly gadget-friendly.
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Apple iPad Marketing, Mission Statement of Coca-Cola Marketing Assignment
4 pages (1095 words) , Download 2 , Assignment
Free
I would classify Apple iPad as the star product of the company. A star product has a high market share as well as a high growth rate. As Apple’s iPad is a revolutionary product, it is generating a good number of sales and the sales of the product are expected to grow in recent years as customers are catching on to the touch screen phenomenon.
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How Hidden Fractures Still Threaten the World Economy Marketing Case Study
4 pages (1060 words) , Download 2 , Case Study
Free
The purpose of the work is to find the situation of civic life in the capital region of Canada. The research is being conducted among the General Canadian, new Canadian, and the youths in the capital. The analysis is being conducted for the research work. Many of the general Canadian and new Canadian think that the environment is not safe enough as the pollution level is increasing day by day.
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Valuable Competitive Strategy of McDonalds Marketing Research Paper
6 pages (1802 words) , Download 4 , Research Paper
Free
McDonald's greatly highlights working as a team and incorporates everyone from suppliers to crewmembers with the aim of promoting lean customs all over the business. The assembly line method promotes a high level of individual dependability for every task, whereas multi-skilling allows employees to become skilled at all phases of the operation.
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Business plan for a restaurant Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
SWOT analysis For the restaurant business to become successful, it is vital to carry out a SWOT analysis for it. Strengths The restaurant’s strength lies on its location. The Waterloo station provides an appropriate site to gain a customer base from the train commuters.
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Marketing campaign by Easyjet Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The company will want to deliver a positive and consistent message with each of the contacts. It will lead to total marketing communication strategy which will aim at building stronger relationships with customer by showing how the customers can get help to solve their problems from the company and its products.
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Pricing Option for Whirlpool Marketing Research Paper
3 pages (981 words) , Download 3 , Research Paper
Pricing is even more important when introducing cutting-edge technology or products. This paper discusses the most appropriate pricing option available for Whirlpool. As the product manager for Whirlpool’s line of washing machines, skimming would be the best pricing method to choose when pricing the new washing machine’s price.
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Consumer Behaviour - Case of Redbull Marketing Case Study
4 pages (1149 words) , Download 3 , Case Study
Free
Red Bull’s implication that the company is only facilitating the need to buy the product arouses significant motivation in the consumer base to use the product as an energy drink. Starting from distributing free cases of the energy drink at gyms, schools, and different buildings where they could find their consumer base, Red Bull started with a viral advertising policy.
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Monsanto Company's Ethical Issues Marketing Research Paper
4 pages (1208 words) , Download 3 , Research Paper
Free
Monsanto is one of the largest and leading American companies, but it has faced several key issues of addressing corporate social responsibility and public image. The company has received varied attention from the public because of several aspects. Monsanto is a large company that is dedicated to sustainable agriculture, but many people perceive their business moves as attacking other businesses.
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Strategic leadership2 Marketing Essay
3 pages (750 words) , Download 2 , Essay
42). The organization’s value and brand name augments if they efficiently operate in foreign markets (Sullivan & Sheffrin 2003, p. 20). The other reasons for going international differs, which entail development of international standards, significant customer access, privatization programs, enhanced communications, decreased barriers in trading activities, enhanced information technology, transportation and distribution, and cultural convergence (Freedman 2004, p.
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The Role of Direct Marketing in Privacy of People Marketing Essay
6 pages (1728 words) , Download 3 , Essay
Free
Direct marketing invades people’s privacy. This is evident from telemarketing calls, direct mails and emails sent to people without their permission, door-to-door marketing in the community, and marketing through television. Invasion allegations should prove that marketing activity has interfered with an individual’s physical existence.
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Investigation of Financial Conservatism in the United Kingdom and China Marketing Dissertation
32 pages (9090 words) , Download 4 , Dissertation
Theories of financially conservative policies are compared to gain insight into relationships between economic-financial crises and the strategies or firms that are considered financially conservative. The financial data from conservative firms is analyzed empirically to prove the hypothesis that economic and financial crises and the structure of financial policies based upon conservative idioms are mutually inclusive.
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Background of the Hotel Industry in Macau Marketing Dissertation
33 pages (9812 words) , Download 4 , Dissertation
In addition to the specific information for Galaxy Casino, the study aimed to explore the role of the internet and WOM in consumers’ perceptions. Moreover, eWOM influences the behaviour and attitude of the consumer in decision making on the behaviour of the consumers relating to the hotel industry is also assessed in the study.
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Advertisers Do Have a Responsibility to Society Marketing Literature review
3 pages (750 words) , Download 2 , Literature review
Advertising plays an important role in society today. Without advertising, most companies that rely on advertising would lack ways of ensuring that their products reach customers. Companies use different methods to advertise their products. These methods have changed over the years, as well as the role and purpose of advertising.
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4 Ps of Marketing Marketing Term Paper
9 pages (2250 words) , Download 5 , Term Paper
Free
Public Relations focus on the creation of a favorable business image. It is the practice of spreading information between the organization and its customers. It may involve the achievement of publicity by an organization from its audience by using various topics of public interest or other news items which do not need direct payment.
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Marketing Concept of Coca Cola Marketing Case Study
7 pages (2215 words) , Download 7 , Case Study
Free
The author gives recommendations that can improve the existing customer relationship management system of Coca Cola. The marketing concepts will help an organization to identify the local competitors and manage their marketing campaigns effectively. The goals would be achieved through the identification of various resources.
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Implications of Launching a New Product Internationally Marketing Research Paper
3 pages (926 words) , Download 2 , Research Paper
Free
Launching new products internationally is crucial for the success of the company. Commercialization is the new method whereby the company introduces new brands and production strategies in the market; the practical new product launch is the last stage of the development of a new product and the stage where many resources are used for product sales, promotion, advertisement, and marketing of products.
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American Association of Advertising Agencies Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
4A’s could help Cardinal Health by offering advisory services on management-related issues such as distribution strategies among others. Moreover, hiring 4A’s research service would help the corporation in knowing the target market, target mass, and the innovative strategies that Cardinal Health could take to become a major player.
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Evaluating Strengths and Weaknesses in Making Choices Marketing Case Study
9 pages (2593 words) , Download 4 , Case Study
Free
Design house partnerships usually involved relatively long lead times but produced unique products with very high margins, nearly always carrying the design house’s brand. Linda Fleet was enthusiastic about these developments. This type of joint venture relationship plays to its strengths. CDS’ design expertise gains its entry into the partnership.
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Quality Analysis of the L-3 Vertex Logistics Solution Marketing Research Paper
10 pages (2863 words) , Download 2 , Research Paper
Free
The Vertex Logistics Solutions Company is a Logistics firm that is based in Vancouver. In this sense, it offers its numerous clients in-depth warehousing as well as distribution services. The company also provides both multinational and domestic companies with distributions services that are superior. These ones are channeled to different points in North America and beyond.
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The Factors of BRL Hardy's Post-Merger Success Marketing Case Study
7 pages (1758 words) , Download 4 , Case Study
Free
Steve Millars’ criticism on the matter got Carson thinking about the whole and reflecting on the Machopo where the financial investment in the branding, packaging and launch expenses was relatively small and it is from this instance that Carson understood the real financial risk that could be experienced later in contracts.
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Homeland Security - Historical Trends Marketing Essay
4 pages (1121 words) , Download 2 , Essay
Free
The need for credible defence of the homeland is not a new or recent phenomenon. In fact, the issue has been at the center stage of US government policy since the foundation of the republic. The next section describes some of the issues, events and factors that have influenced the notion of homeland security over the past 200 years.
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Marketing management Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
This essay discusses that the facts and records also represent that the dairy sector is amongst the industries that is one of the fastest growing sectors in contrast to the other sectors. However, the mainstream growth has come under expectation to come from the developing world that includes Africa, several parts of Asia, and few others.
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Marketing Communication of Adidas Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
According to the research findings it can therefore be said that the marketing communication objectives of Adidas are specific to different product categories that cater to certain niche markets and address their specific needs through the marketing and communication channels most effective for that segment.
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Marketing Objectives of Tesco Marketing Essay
1 pages (262 words) , Download 2 , Essay
Free
By completing the marketing plan that I have developed for Tesco, I have learned various things and developed insights into marketing. The study has enabled me to understand how marketing plans are developed and equipped me with knowledge on how to analyze both internal and external environments as a basis for the development of marketing objectives and the adoption of marketing strategies.
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Use of Integrated Marketing Communication Method Marketing Essay
10 pages (2792 words) , Download 2 , Essay
Free
This creates a seamless approach and experience to customers, and the information is presented in a similar and unified tone (Pickton, & Broderick, 2005). This helps to strengthen the brand's main message. This approach aims to make all aspects of marketing communication work together as a unit as opposed to allowing each to be isolated.
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Sony and the Marketing Mix Marketing Essay
13 pages (3780 words) , Download 2 , Essay
Free
Sony International Corporation is a Japanese multinational company with its headquarters in Tokyo Japan. Its founders were Akio Morita and his counterpart Masaru Ibuka. They popularly used the nickname; the Sonny boys since they are the ones who came up with this outstanding innovation saw the light of the day in the late 1950s when the two decided to go commercial with the Sony concept.
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Cayce Pollard and the significance of logos and advertizing in pattern recognition Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The characteristics of Cayce are one which is able to point out and define logos, colors, trends and fashions from the aesthetic viewpoint. Cayce is important in the book because of these recognitions and the ability to take the regular images, logos and trends and allows them to stand out.
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Comparison of ASUS and HP Marketing Coursework
5 pages (1250 words) , Download 2 , Coursework
Free
HP deals in electronic devices and has been an innovative contributor to the electronics market since the early nineteen forties and has made a difference ever since (Hp official webpage). Recently Hp has launched its Slate 500 Tablet PC which is the product which would evolve the electronic world forever;
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Marketing of Wine Sector in Hong Kong Marketing Essay
8 pages (2222 words) , Download 2 , Essay
Free
The per capita wine consumption of Hong Kong legal drinkers is an average of 3.3 liters which is higher than Japan (2.3 liters) and Singapore (1.9 liters) (Suen, 2009). Hong Kong wine consumption is expected to reach 4.2 liters by 2012. Despite the financial tsunami, the development of the Hong Kong wine market has high growth potential.
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How to do Consumer Characteristics Influence Buying Behavior Marketing Research Paper
9 pages (2532 words) , Download 3 , Research Paper
Free
The research will also lead to the surveillance that consumer enormously varies in age, income, education, taste and quite a lot of other factors. In addition, the consumer characteristics that influence their purchasing habits also include elements such as cultural, social, personal, and psychological characteristics.
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Service Quality Model and Airline Companies Marketing Essay
8 pages (2463 words) , Download 3 , Essay
Free
The articles bring out a number of factors that relate to service quality and that include competition, operational and financial features.   The first article focuses on the existing association between different service quality dimensions and the satisfaction of low-cost carriers. The second article looks at the effect that service quality has on the image of airlines and the behavioral intentions of passengers in the future.
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SWOT Analysis Is Deeply Flawed and Should Not Be Applied as a Modern Marketing Tool Marketing Essay
7 pages (2140 words) , Download 2 , Essay
Free
Marketing involves making the ideas, services, or goods produced by an organization accessible by the targeted consumer. In a bid to achieve this objective of marketing, marketing tools that have been developed are aimed at assisting the organization to make the most viable decision. One such marketing tool is the use of SWOT analysis.
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Apple Inc. Business Analysis Marketing Essay
4 pages (1108 words) , Download 3 , Essay
Free
Jobs would later return and guide the organization to eminence, and Apple, Inc. is today the world’s most profitable technology company. In determining future investment viability several perspectives are advanced.  One of the most overarching considerations is Apple, Inc.’s SWOT analysis. The organization’s current strengths are multi-varied. 
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Strategic Business of KFC Marketing Essay
9 pages (2550 words) , Download 2 , Essay
Free
A marketing plan of an organisation provides a direction to its marketing activities which in turn assists it to achieve its pre-defined vision and mission. However, it entirely depends upon the research, consideration and evaluation of the marketing plan. It plays a significant role in aligning the marketing strategies developed by an organisation with its determined goals and objectives.
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Marketing through Online Social Networking Communities Marketing Essay
6 pages (2041 words) , Download 2 , Essay
Free
What began as closed groups and small online communities has now evolved into a phenomenon that has changed the way marketers look at branding and marketing in this day and age of social networking sites. With 150 million people logging onto Facebook each time, the strategy to capturing this consumer base is straddled with the number game.
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Marketing Communication Strategy of Standard Chartered Bank Marketing Essay
7 pages (2090 words) , Download 4 , Essay
Free
Standard Chartered is the bank providing the services of British Multinational Banking and Financial Services having headquarter in London, United Kingdom. Standard Chartered Bank operating a network of more than 1700 branches in more than 70 countries and working with almost 87,000 employees all over the world.
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Place Assignment: Burger King Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
With internet, buyers could access websites of certain business organizations offering certain products, place their orders, and wait for processing, and delivery done through certain channels. Internet or online shopping saw high growth rate of unemployment as shop attendants were replaced by the internet technology.
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Bank Practice and Management Inclusive of Ratios and Graphs - Maybank Marketing Essay
10 pages (2569 words) , Download 2 , Essay
Free
Maybank was incorporated on 31st, May 1960 but it opened up its doors on 12 September 1960. The bank grew rapidly and was listed on the Kuala Lumpur Stock Exchange in 1962 (Maybank 8). By the end of its second year in operation, Maybank had opened up branches in other parts of Malaysia as well as in other countries such as Brunei, Singapore, London and Hong Kong.
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NASCAR Marketing Strategies Marketing Research Paper
4 pages (1185 words) , Download 2 , Research Paper
Free
The NASCAR Company uses different types of ads. Each race fan spreads news of the NASCAR race events. The company uses the news report advertising genre. The news networks report the race results of the NASCAR race events. The newspaper, radio, television, and the Internet genre report NASCAR race schedules, results, and other topics.
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Changes in Samsung Marketing Strategy Marketing Research Paper
4 pages (1033 words) , Download 3 , Research Paper
Free
The aim of the strategic marketing strategy as the latest strategy is to improve the sale of the brands of the company from a lower percentage of 55%-90%. Alongside this, the company through strategic marketing would wish to create a new market-driven strategy and create valuable designs for their customers. Samsung capitalizes on cheap technology.
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Maximising Sales and Client Base of Contemporary Art Gallery Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The main aspect of the paper is the success of any business, its dependency upon its mission statement and objectives (long run and short run) which should be very clear to everyone from the management to the employees and from the suppliers to the clients. The clarity of the objectives leads the organization to work in the correct dimension.
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4 Ps (pace, price, promotion, production) analysis Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The four aspects are the commonly known components of marketing, which the management in companies has to carefully control, whether under pressure of internal or external constraints of the marketing environment. They need to be approached differently to come up with the right decision to implement and enforce customer relationship with the company, simply because they are essential determinants of how the potential customers get to view the company and its products or services.
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Pioneering Innovative Companies - Sustaining First Mover Advantages Marketing Essay
14 pages (4187 words) , Download 2 , Essay
Free
Being the innovator in providing smartphone technologies, Research in Motion was able to establish barriers to new market entry by building loyalty to the company and the Blackberry brand. Such loyalty, however, does not occur overnight or within a vacuum without publicity and promotion.
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Integration of Marketing Communication Marketing Essay
4 pages (1166 words) , Download 3 , Essay
Free
These kinds of consumers find it important to know where their products come from. They want to purchase Fair Trade products like Arnott’s Tim Tams Chocolate Biscuits since they find it important that with purchasing that product, and assist those who have manufactured it. Next, Fair Trade products will support the integrity of Arnott’s Tim Tams Chocolate.
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Search Engine Advertising Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Sale leads which are made from main phrases and words searches are always the best qualified and also they have the highest buying probability. Regular search engine advertising is therefore fundamental in increasing a company’s chases of improving sales of products and services considering the importance of search engines to internet users.
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Hunter Boots Marketing Case Study
3 pages (1010 words) , Download 2 , Case Study
Free
To many, Hunter — which held a royal warrant, and was established in Edinburgh as the North British Rubber Company in 1856 — became a brand as quintessentially British as afternoon tea, queuing, and talking about the weather.
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Comparative Analysis of Tesco PLC and Primarks Capacity Management Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This report evaluates the capacity management and planning of the two renowned retail companies operating in the UK, Tesco PLC and Primark which have a long history of serving millions of customers every year. The retail services offered by both companies have a marked difference, but it conducts an analysis which undertakes a review of their strategies.
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Evaluation of the Role and the Effectiveness of the Federal Reserve in Stabilizing the Current Economy Marketing Essay
8 pages (2076 words) , Download 2 , Essay
Free
Over the years, the system and structure in the federal reserve have evolved to meet the effects of the economic crisis and the great depression in the economy. The Federal Reserve System was created under the Federal Reserve Act in order to address the issue of panic in the banking industry and acts as the final checkpoint and regulator in the clearing system and the banking industry.
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