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Marketing Essays

Result for Subject Marketing:
19914 essays
Product development Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
Product development process is basically an introduction of a new product which every company has to go through at a certain point of time. Individual’s needs and wants change with time, therefore it is essential for the organization to tailor an existing product or develop a new product in accordance to those needs.
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Analysis of Procter & Gamble Marketing Research Paper
4 pages (1156 words) , Download 3 , Research Paper
Free
William Procter, a candle maker, and James Gamble, a soap maker, founded this giant and Fortune 500 Corporation in 1837 (corporate profile, web). Procter and Gamble (P&G) are based in Cincinnati, Ohio. The Corporation manufactures a wide variety of consumer goods, including household, beauty, wellness, and health products.
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The Key Characteristics of Providing Services Marketing Research Paper
6 pages (1514 words) , Download 2 , Research Paper
Free
This was achieved through advertisements as well as the word of mouth also. One of the key criteria used by APM to recruit new franchisees was to observe the behavior and attitude of the person willing to apply for the franchise. One of the tasks involved was to assess the willingness of the person to show closer association with dogs.
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The Construct Lifestyle in Market Segmentation - the Behavior of Tourist Consumers Marketing Essay
4 pages (1403 words) , Download 2 , Essay
Free
Marketing is done to benefit the consumer as much as the marketer (Appiah, 2003). This is because, without the marketer, the consumer will not have access to the products and services he needs. It is for this all-inclusive benefit of marketing that the act of marketing should be supported by every means possible to succeed.
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Globalizing a New Enterprise Marketing Essay
4 pages (1328 words) , Download 3 , Essay
Free
Series of causes have currently left the company in a situation where it is battling with employee retention and growth retardation. In the view of the Managing Director, going global would solve the problem. The need to go global could also be described as one of the problems of the company.
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Principles of Marketing for Business Marketing Essay
4 pages (1250 words) , Download 2 , Essay
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Marketers can use this theory in conducting market research about the consumer behavior of a target market audience. It is a well-known fact that a successful product is largely one that can satisfy the needs and wants of the customers. Hence marketers spend considerable time and resources trying to figure out the demands of the customers.
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Phone Price War Drags Sony Ericsson to Loss Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The subsidiary of the Sony Company has recently witnessed losses due to a reduction in the shipment (Thomas). The reduction in the shipment of the product is articulated to increased competition, which is a witnessed 20% decline comparing the attribute to the previous year.
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Student as a Product Assignment Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The company is looking to employ a marketing research analyst with the capabilities of analyzing markets, competitor intelligence and formulating customer satisfaction surveys through the conduct of case studies and market research. While the job does not provide specific academic qualifications, it specifically details viable personal skills such as self organization, drive to succeed, fluency in Spanish, French or German and strong written and verbal English.
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Online Store vs Physical Store Marketing Assignment
4 pages (1176 words) , Download 3 , Assignment
Free
In a physical store, shoppers can easily find themselves strolling endlessly along the many aisles in search of an item even when aisle signs are there to direct them. In addition to this, online stores have a search box, such as that found on the Wal-Mart homepage, which allows one to specify accurately what one wants to buy. All products further fall into categories for different markets. 
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American Airlines Innovation Marketing Research Paper
7 pages (2056 words) , Download 3 , Research Paper
Free
Generally speaking, it is essential that American Airlines is among the top five biggest airlines in operating revenues and in customer miles transported.  It is a subordinate of the AMR Corporation and its main offices are in Fort Worth, Texas, bordering with its biggest core the Dallas Worth International Airport.
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Internal Analysis and SWOT Analysis of Toyota Company Marketing Essay
3 pages (907 words) , Download 3 , Essay
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Most of Toyota's companies produce automobiles, automobile parts, and commercial and industrial vehicles. Toyota has its headquarters in Toyota city. Toyota Motor Corporation is a subsidiary of Toyoda, and it was established in 1937. Toyota has been the largest automobile manufacturers in Japan (Algoe, 2012).
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Low Stability of Brand-Attribute Associations Article Critique Marketing Essay
4 pages (1206 words) , Download 2 , Essay
Free
Brand attributes are a bundle of features that highlight the physical and personality aspects of the brand. Brand attributes have definite roles in increasing brand loyalty. Brand loyalty is the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure.
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Healthcare Marketing Analysis Marketing Research Paper
4 pages (1000 words) , Download 4 , Research Paper
Free
The author states that the key strategy of promotion for this hospital is provision of top quality services, which leaves clients and patients satisfied. Failure of an organization to recognize the target market is an accurate anticipation of heavy losses and a possibility that such an organization will close down.
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Global Marketing, Consumer Behavior, and Market Segmentation Marketing Essay
4 pages (1090 words) , Download 3 , Essay
Free
Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Business Dictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.
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Industry Sector Performance Marketing Essay
5 pages (1445 words) , Download 2 , Essay
Free
Such industries include auto and truck dealerships, home improvement industries, computer systems, home furnishings and fixings, and residential construction.  These industries seem to have the best performance mid-and long-term. At the same time, this is justified by steady performance in the credit services industry (Morningstar, 2012).
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Brand Identification Plays in Brand Loyalty and Brand Promotion Marketing Essay
8 pages (2377 words) , Download 5 , Essay
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This research will use a positivistic approach to assess the impact of a specific variable, CBI on outcomes like customer loyalty and customer satisfaction.  A positivistic approach aim is to enable the researcher to collect data in an objective manner (Aronowitz and Ausch, 2000) and to discard extraneous variables and to hence prevent the context from affecting the quality or the integrity of the collected data.
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Application of Ansoff Matrix to Zara Marketing Case Study
8 pages (2000 words) , Download 17 , Case Study
Free
Strategic planning is one of the most critical aspects of the management process as it allows the management to plan things and to identify what needs to be achieved (Armstrong, 1985). Managers use different models, matrixes, and tools while formulating strategies and plans (Cravens, and Piercy, 2008).
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Consumer Psychology and Buying Behaviour Marketing Essay
10 pages (2250 words) , Download 2 , Essay
Free
The author explains that the second part entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. It is important to ensure that it introduces the approved product and/or service for the market.
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Apple Market Analysis Marketing Case Study
7 pages (1981 words) , Download 2 , Case Study
Free
Most of the consumers in developed markets like the USA, Canada, etc. highlight that the usage of Apple’s products provides them with a style quotient while customers of the developing markets attach the usage of this product as a symbol of status among their peers. The consumers of Apple all over the world are highly gadget-friendly.
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Apple iPad Marketing, Mission Statement of Coca-Cola Marketing Assignment
4 pages (1095 words) , Download 2 , Assignment
Free
I would classify Apple iPad as the star product of the company. A star product has a high market share as well as a high growth rate. As Apple’s iPad is a revolutionary product, it is generating a good number of sales and the sales of the product are expected to grow in recent years as customers are catching on to the touch screen phenomenon.
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How Hidden Fractures Still Threaten the World Economy Marketing Case Study
4 pages (1060 words) , Download 2 , Case Study
Free
The purpose of the work is to find the situation of civic life in the capital region of Canada. The research is being conducted among the General Canadian, new Canadian, and the youths in the capital. The analysis is being conducted for the research work. Many of the general Canadian and new Canadian think that the environment is not safe enough as the pollution level is increasing day by day.
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Valuable Competitive Strategy of McDonalds Marketing Research Paper
6 pages (1802 words) , Download 4 , Research Paper
Free
McDonald's greatly highlights working as a team and incorporates everyone from suppliers to crewmembers with the aim of promoting lean customs all over the business. The assembly line method promotes a high level of individual dependability for every task, whereas multi-skilling allows employees to become skilled at all phases of the operation.
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Business plan for a restaurant Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
SWOT analysis For the restaurant business to become successful, it is vital to carry out a SWOT analysis for it. Strengths The restaurant’s strength lies on its location. The Waterloo station provides an appropriate site to gain a customer base from the train commuters.
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Marketing campaign by Easyjet Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The company will want to deliver a positive and consistent message with each of the contacts. It will lead to total marketing communication strategy which will aim at building stronger relationships with customer by showing how the customers can get help to solve their problems from the company and its products.
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Pricing Option for Whirlpool Marketing Research Paper
3 pages (981 words) , Download 3 , Research Paper
Pricing is even more important when introducing cutting-edge technology or products. This paper discusses the most appropriate pricing option available for Whirlpool. As the product manager for Whirlpool’s line of washing machines, skimming would be the best pricing method to choose when pricing the new washing machine’s price.
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Consumer Behaviour - Case of Redbull Marketing Case Study
4 pages (1149 words) , Download 4 , Case Study
Free
Red Bull’s implication that the company is only facilitating the need to buy the product arouses significant motivation in the consumer base to use the product as an energy drink. Starting from distributing free cases of the energy drink at gyms, schools, and different buildings where they could find their consumer base, Red Bull started with a viral advertising policy.
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Monsanto Company's Ethical Issues Marketing Research Paper
4 pages (1208 words) , Download 3 , Research Paper
Free
Monsanto is one of the largest and leading American companies, but it has faced several key issues of addressing corporate social responsibility and public image. The company has received varied attention from the public because of several aspects. Monsanto is a large company that is dedicated to sustainable agriculture, but many people perceive their business moves as attacking other businesses.
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Strategic leadership2 Marketing Essay
3 pages (750 words) , Download 2 , Essay
42). The organization’s value and brand name augments if they efficiently operate in foreign markets (Sullivan & Sheffrin 2003, p. 20). The other reasons for going international differs, which entail development of international standards, significant customer access, privatization programs, enhanced communications, decreased barriers in trading activities, enhanced information technology, transportation and distribution, and cultural convergence (Freedman 2004, p.
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The Role of Direct Marketing in Privacy of People Marketing Essay
6 pages (1728 words) , Download 3 , Essay
Free
Direct marketing invades people’s privacy. This is evident from telemarketing calls, direct mails and emails sent to people without their permission, door-to-door marketing in the community, and marketing through television. Invasion allegations should prove that marketing activity has interfered with an individual’s physical existence.
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Investigation of Financial Conservatism in the United Kingdom and China Marketing Dissertation
32 pages (9090 words) , Download 4 , Dissertation
Theories of financially conservative policies are compared to gain insight into relationships between economic-financial crises and the strategies or firms that are considered financially conservative. The financial data from conservative firms is analyzed empirically to prove the hypothesis that economic and financial crises and the structure of financial policies based upon conservative idioms are mutually inclusive.
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Background of the Hotel Industry in Macau Marketing Dissertation
33 pages (9812 words) , Download 4 , Dissertation
In addition to the specific information for Galaxy Casino, the study aimed to explore the role of the internet and WOM in consumers’ perceptions. Moreover, eWOM influences the behaviour and attitude of the consumer in decision making on the behaviour of the consumers relating to the hotel industry is also assessed in the study.
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Advertisers Do Have a Responsibility to Society Marketing Literature review
3 pages (750 words) , Download 2 , Literature review
Advertising plays an important role in society today. Without advertising, most companies that rely on advertising would lack ways of ensuring that their products reach customers. Companies use different methods to advertise their products. These methods have changed over the years, as well as the role and purpose of advertising.
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4 Ps of Marketing Marketing Term Paper
9 pages (2250 words) , Download 5 , Term Paper
Free
Public Relations focus on the creation of a favorable business image. It is the practice of spreading information between the organization and its customers. It may involve the achievement of publicity by an organization from its audience by using various topics of public interest or other news items which do not need direct payment.
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Marketing Concept of Coca Cola Marketing Case Study
7 pages (2215 words) , Download 7 , Case Study
Free
The author gives recommendations that can improve the existing customer relationship management system of Coca Cola. The marketing concepts will help an organization to identify the local competitors and manage their marketing campaigns effectively. The goals would be achieved through the identification of various resources.
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Implications of Launching a New Product Internationally Marketing Research Paper
3 pages (926 words) , Download 2 , Research Paper
Free
Launching new products internationally is crucial for the success of the company. Commercialization is the new method whereby the company introduces new brands and production strategies in the market; the practical new product launch is the last stage of the development of a new product and the stage where many resources are used for product sales, promotion, advertisement, and marketing of products.
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American Association of Advertising Agencies Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
4A’s could help Cardinal Health by offering advisory services on management-related issues such as distribution strategies among others. Moreover, hiring 4A’s research service would help the corporation in knowing the target market, target mass, and the innovative strategies that Cardinal Health could take to become a major player.
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Evaluating Strengths and Weaknesses in Making Choices Marketing Case Study
9 pages (2593 words) , Download 4 , Case Study
Free
Design house partnerships usually involved relatively long lead times but produced unique products with very high margins, nearly always carrying the design house’s brand. Linda Fleet was enthusiastic about these developments. This type of joint venture relationship plays to its strengths. CDS’ design expertise gains its entry into the partnership.
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Quality Analysis of the L-3 Vertex Logistics Solution Marketing Research Paper
10 pages (2863 words) , Download 2 , Research Paper
Free
The Vertex Logistics Solutions Company is a Logistics firm that is based in Vancouver. In this sense, it offers its numerous clients in-depth warehousing as well as distribution services. The company also provides both multinational and domestic companies with distributions services that are superior. These ones are channeled to different points in North America and beyond.
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The Factors of BRL Hardy's Post-Merger Success Marketing Case Study
7 pages (1758 words) , Download 4 , Case Study
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Steve Millars’ criticism on the matter got Carson thinking about the whole and reflecting on the Machopo where the financial investment in the branding, packaging and launch expenses was relatively small and it is from this instance that Carson understood the real financial risk that could be experienced later in contracts.
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Homeland Security - Historical Trends Marketing Essay
4 pages (1121 words) , Download 2 , Essay
Free
The need for credible defence of the homeland is not a new or recent phenomenon. In fact, the issue has been at the center stage of US government policy since the foundation of the republic. The next section describes some of the issues, events and factors that have influenced the notion of homeland security over the past 200 years.
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Marketing management Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
This essay discusses that the facts and records also represent that the dairy sector is amongst the industries that is one of the fastest growing sectors in contrast to the other sectors. However, the mainstream growth has come under expectation to come from the developing world that includes Africa, several parts of Asia, and few others.
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Marketing Communication of Adidas Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
According to the research findings it can therefore be said that the marketing communication objectives of Adidas are specific to different product categories that cater to certain niche markets and address their specific needs through the marketing and communication channels most effective for that segment.
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Marketing Objectives of Tesco Marketing Essay
1 pages (262 words) , Download 2 , Essay
Free
By completing the marketing plan that I have developed for Tesco, I have learned various things and developed insights into marketing. The study has enabled me to understand how marketing plans are developed and equipped me with knowledge on how to analyze both internal and external environments as a basis for the development of marketing objectives and the adoption of marketing strategies.
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Use of Integrated Marketing Communication Method Marketing Essay
10 pages (2792 words) , Download 2 , Essay
Free
This creates a seamless approach and experience to customers, and the information is presented in a similar and unified tone (Pickton, & Broderick, 2005). This helps to strengthen the brand's main message. This approach aims to make all aspects of marketing communication work together as a unit as opposed to allowing each to be isolated.
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Sony and the Marketing Mix Marketing Essay
13 pages (3780 words) , Download 2 , Essay
Free
Sony International Corporation is a Japanese multinational company with its headquarters in Tokyo Japan. Its founders were Akio Morita and his counterpart Masaru Ibuka. They popularly used the nickname; the Sonny boys since they are the ones who came up with this outstanding innovation saw the light of the day in the late 1950s when the two decided to go commercial with the Sony concept.
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Cayce Pollard and the significance of logos and advertizing in pattern recognition Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The characteristics of Cayce are one which is able to point out and define logos, colors, trends and fashions from the aesthetic viewpoint. Cayce is important in the book because of these recognitions and the ability to take the regular images, logos and trends and allows them to stand out.
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Comparison of ASUS and HP Marketing Coursework
5 pages (1250 words) , Download 2 , Coursework
Free
HP deals in electronic devices and has been an innovative contributor to the electronics market since the early nineteen forties and has made a difference ever since (Hp official webpage). Recently Hp has launched its Slate 500 Tablet PC which is the product which would evolve the electronic world forever;
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Marketing of Wine Sector in Hong Kong Marketing Essay
8 pages (2222 words) , Download 2 , Essay
Free
The per capita wine consumption of Hong Kong legal drinkers is an average of 3.3 liters which is higher than Japan (2.3 liters) and Singapore (1.9 liters) (Suen, 2009). Hong Kong wine consumption is expected to reach 4.2 liters by 2012. Despite the financial tsunami, the development of the Hong Kong wine market has high growth potential.
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How to do Consumer Characteristics Influence Buying Behavior Marketing Research Paper
9 pages (2532 words) , Download 3 , Research Paper
Free
The research will also lead to the surveillance that consumer enormously varies in age, income, education, taste and quite a lot of other factors. In addition, the consumer characteristics that influence their purchasing habits also include elements such as cultural, social, personal, and psychological characteristics.
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Service Quality Model and Airline Companies Marketing Essay
8 pages (2463 words) , Download 3 , Essay
Free
The articles bring out a number of factors that relate to service quality and that include competition, operational and financial features.   The first article focuses on the existing association between different service quality dimensions and the satisfaction of low-cost carriers. The second article looks at the effect that service quality has on the image of airlines and the behavioral intentions of passengers in the future.
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