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Marketing Strategies - Assignment Example

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BERVET Beer Company Marketing Strategies (Name) (Institution) BERVET Beer Company Executive Summary The Bervet Beer Company’s history can essentially be traced back to the year 2000 when a scientist helped to invent the company. Since then the company has managed to successfully grow in leaps to emerge as a successful company whose logo is found to be quite distinct in Africa…
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Marketing Strategies

Download file to see previous pages... However, by the year 2006, Bervet Beer Company had managed to establish itself among the most popular beer companies operating in the African region (Smit, 2009). Company Introduction The beer company’s main headquarters are found to be primarily based in Lusaka, Zambia where they are hosted in a large firm. The firm has grown to establish a myriad of structures and facilities in various regions around the world. Bervet Beer Company has managed to set up operations in about seven different countries that are seen to mainly be concentrated in the northwest. The Bervet Company currently owns three manufacturing facilities and an estimated more than twenty five different sales locations. Bervet Beer Company is widely considered to be the largest beer company operating in the northwest region of Africa. The company’s product offering is seen to include a wide range of various beer brands and services that help make it more attractive to the customers. The range of alcoholic drinks that are offered by the company are seen to include a number of beers, low content alcohol beer, wines as well as non-sugar beers. In addition to this, the company offers these drinks in a number of different sizes and packaging. The different sizes include disposable bottles, tins, litter returnable bottles as well as plastic bottles. Some of the more popularly known brands offered by the company include Kiboko, Kegi and Chura. Bervet Beer Company has managed to establish a number of programs and foundations that help it provide assistant in a number of beneficial services to the community. One of these services is seen to include the teaming up of the company with an NGO company called LGC with the aim of providing various health services to the community. Bervet Beer Company is also keen to engage in a number of various corporate initiatives that help to empower both women and girls across the entire African region by providing them with sufficient economic support. Bervet Beer Company also helps provide water and various sanitation services to different people across Africa who might not be in a position that enables them to access the critical sanitation services and water. To further its overall growth agenda, Bervet Beer Company is planning on targeting the European market. The company’s European market segment is seen to include various players such as the private sector, retailers, individual customers, the government as well as wholesalers. One of key strategies that will be employed by Bervet Beer Company to target customers in the European market will be for the company to have specific lines Europe. The company predicts that it will manage to achieve relatively very high sales figures due to the quality and large variety of beer product offering that is made by the company. Another key marketing strategy that will be employed by the company is that the company hopes to open more outlets as well as reduce the price of its beer in the European region. In its marketing strategy, Bervet is currently targeting lodges, bars and big restaurants as possible outlets for its products. Bervet Beer Company’s market plan is seen to aim to ensure that the company provides the best pricing, quantity and quality to its customers. If this plan is successfully executed, it will not only befit the ...Download file to see next pagesRead More
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