Nobody downloaded yet

Visit Britain: Marketing - Assignment Example

Comments (0) Cite this document
Summary
VisitBritain is a tourism agency operating in Britain.It markets Britain all over the world and aims at developing the tourism industry.This paper looks into the marketing activities of the company and proposes a new product for the firm…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Visit Britain: Marketing
Read TextPreview

Extract of sample
"Visit Britain: Marketing"

Download file to see previous pages It markets Britain all over the world and aims at developing the tourism industry in the country. This paper looks into the marketing activities of the company and proposes a new product for the firm along with its pricing and advertising strategies. Internal Environment Analysis Strengths Niche destination knowledge of Britain Excellent supplier relationships Reputation in marketplace is strong Adequate financial resources Destination Specialist designations Online Reservation System Weaknesses Less variety of food Lack of training in management and customer service Lack of co-ordination and co-operation among the employees Limited choice of destinations Outdated pricing catalogues External Environment Analysis Opportunities Development of new products with exciting prices Capture new market segments Strengthening eco-tourism Development of brand awareness in new markets Threats Threat of new entrants due to low cost of entry New offers at low cost made by competitors Indirect competition from substitutes, such as, local tourism agencies Collection of data from market segment A group of 50 foreign tourists have been questioned in order to gain information regarding their visit to Britain and their comments on the kind of arrangements made by the agency, VisitBritain. Given below is the summary of the information gathered and followed by it is the analysis and the findings from the analysis of the data. The country from which the visitor has come from: The visitors that have been questioned were all foreign tourists. Their country of origin has been asked to find out the countries from which the majority of tourists come to visit Britain through VisitBritain. In other words, it can be analyzed from their responses the popularity of the company in the different countries and how well the company is being able to draw the foreign tourists. The tourists have come from different countries in Europe, as well as from the other continents. The countries from which the visitors have come are; Poland, Germany, France, Latvia, Ireland, Sweden, Spain, Switzerland, Austria, Armenia, Macedonia, Monaco, Brazil, Peru, Chile, Colombia, Kenya, Zimbabwe, Mauritius, India, Sri Lanka, Pakistan, Japan, China, Thailand, United Arab Emirates, New Zealand, Fiji, Australia. The age group of the tourists: The tourists have been asked to reveal their age. The age group has been asked with the purpose of finding out the age group of population that is mainly availing the services offered by the company. By analyzing the data it would be possible for the company to improve its services in sync with the requirements of the other age groups that are availing the services of the company at a lesser rate. It has been found that they are in the age range of 25 years to 70 years. The majority of the visitors are middle aged and the age group containing the bulk of the visitors touring Britain through VisitBritain are aged between 30 years and 55 years. Type of holiday: The type of holiday spent by the tourists is important information for the company for conducting analysis. The type of holiday generally spent by the tourists indicates the kind of the features and attributes offered to them and the evaluation of the tourists regarding the company and its offers. To the questions asked, some of the tourists have answered that they have come to visit Britain as a family tour or to spend a vacation with friends and a number of newly married couples have said that they have come to spend their honeymoon period in Britain. Number of night stays in Britain This questioned is aimed at understanding ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Visit Britain: Marketing Assignment Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1479998-you-are-the-marketing-manager-for-visit-britain-in
(Visit Britain: Marketing Assignment Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/marketing/1479998-you-are-the-marketing-manager-for-visit-britain-in.
“Visit Britain: Marketing Assignment Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1479998-you-are-the-marketing-manager-for-visit-britain-in.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic Planning for International Tourism (Identify a National Tourism Organisation)
Strategic planning, as a process ‘for preparing a direction and a broad programme of activity for an organization’ (Veal 2002, p.88), is used as a tool for increasing the competitiveness of organizations. At the level of the state, strategic planning ensures the stabilization of the national economy and the increase of the power of a country as a member of the international community.
8 Pages(2000 words)Essay
Denver Art Museum Visit
The museum is located in Denver, in Colorado and serves as an art museum. It is privately owned educational resource center with non-profit making aims. The museum was started with the objective of improving the lives of the residents of Colorado. This was to be achieved through undertaking of various activities such as obtaining, preserving and presenting of works of art that occur in both permanent collections and temporary exhibitions.
4 Pages(1000 words)Assignment
Marketing Strategies
The company first sold its beer at a lodge that happened to have been located near the company’s factory in May 2000. The company’s humble beginning can be exemplified in the fact that only 60 dollars was used in the company’s expansion process during its first years, a factor that caused the company to mainly operate at a loss for that first year.
18 Pages(4500 words)Assignment
Marketing to South Asians in Great Britain
There is a vast wealth of technology at helping marketers focus specific products toward specific people, with an eye toward maximizing each advertising dollar (Mitchell and McGoldrick, 1994). Segmentation in marketing has a clear logical basis (Green, 1977; Wind, 1978; Kalwani and Morrison, 1977; Mahajan and Jain, 1978).
6 Pages(1500 words)Assignment
Strategy for marketing wine in Britain
A detailed analysis of the wine industry in 2000 has been covered based on the four Ps model of Product, price, promotion, and placement. (McCarthy : 1999). Briefly product marketing provides inputs for development based on consumer preference and demand, a facet totally neglected by old World wine producers of Europe.
8 Pages(2000 words)Essay
Campus Visit - Utilizing Resources
The university has many resources to make students feel comfortable on campus while away from their homes and families. This paper will take a look at some of these resources. It is but natural that a new environment will
3 Pages(750 words)Assignment
Museum Visit 1
The pieces of art displayed, embraced life in them. The showcases appealed the viewers to see through them a time and civilization, which was thought to have a strange dream like influence on
2 Pages(500 words)Assignment
Museum Visit
Their religion was a polytheistic religion (believing in many gods) with one short period of one god (monotheism). They believed in about 700 different goddesses and gods
2 Pages(500 words)Assignment
ANTH 2 Museum Visit
They were more concerned with the preservation of the body. There was also a writing stone called Rosetta. Ancient Egyptians were polytheists and were the central part of the Egyptian community. They believed in many gods and
2 Pages(500 words)Assignment
Visit
The religion is followed by over 900 million people of India and Nepal. To understand more about Hinduism – its rituals, beliefs, and value system, I chose an auspicious day of Maha Shivratri (a great spiritual night)
8 Pages(2000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Visit Britain: Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us