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The High Street of Britain - Article Example

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This work called "Magazine Article" describes significant impacts upon the purchasing behavior of customers when shopping in High Streets and medieval places. The author outlines the company's appropriate marketing practices as the trend of changing customers’ preferences…
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The High Street of Britain
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Download file to see previous pages High Streets in Britain fundamentally represent broader financial and societal dynamics. Moreover, the towns, as well as the financial centers located in High Streets of Britain, often play a decisive role in forming a sensational setting for retailing. Despite facing numerous financial challenges, the financial centers along with the towns located in High Streets of Britain resemble historic significance that attracts the individuals to visit those extensively (English Heritage, 2013). However, the question argued today among High Street marketers is whether the changes observed in the customer preferences and correspondingly, in their purchase behavior will mark the end of the High Streets or it will make it better in adjustment with the contemporary world scenario.
As reported by Hardman (2013), Mr. Bill Grimsey, a renowned personality in the Food and DIY sector of England argue in favor of the statement that the change has not been well-planned and managed proficiently in the High Streets as he said, “A deeply depressing 20,000 retail businesses, … are now zombie companies … walking dead with £2.3 billion of net liabilities” (Hardman, 2013). The ex-Chief Executive of Tesco, Mr. Terence Leahy, also commented on the death of Britain’s High Streets, however, focusing on a positive result. According to him, the death of High Streets in Britain is just progress, as consumers prefer to shop more conveniently with the aids of online shopping centers and less through ‘medieval’ places. Nevertheless, the statement was again contradicted by Chris Forrester, a marketing expert, who also noted that the High Streets of Britain resemble ‘full of promises’ and simply require adapting towards incessantly changing consumer needs and the challenges from new business models (Forrester, 2013).  According to Terence Leahy, the living standard of the people has enhanced and with the advent of globalization, consumers are favoring huge stores for shopping rather than the medieval labeled High Streets in Britain. Experts reviewing the recent trends in the High Streets of Britain also argued in favor of the notion indicating the death of Britain’s High Street grounded on evidence specifying that it is misleading and potentially damaging for the small medieval stores, which remain to be only a cultural impresa (Fortune, 2013). ...Download file to see next pages Read More
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