Marketing Plan Executive Summary A marketing plan is one of the important elements of a business plan. A significant marketing plan includes several strategic action plans. A successful marketing strategy is the important support of a marketing plan (Kerin, Hartley and Rudelius 23)…
Download full paperFile format: .doc, available for editing
Download file to see previous pages
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the organization is trying to establish their business in Stockholm. Moreover, several favorable aspects like high disposable income of people, favorable social tradition, economic development, political stability, availability of advanced technology and resources have encouraged the organization to enter in the business field. The organization is trying to achieve competitive advantages through effective product differentiation strategy and sustainable business operation. The aim of the study is to reveal the potential business opportunities for the particular business venture. The marketing plan includes situation analysis, business objectives and goals, target market analysis, a marketing mix frame work. The strategic plans have implemented in this study to achieve the business objectives. Finally, the study will locate implementation and control of the stated objectives. Situation Analysis An internal situation analysis has been provided in this study. SWOT Analysis This strategic analytical tool will determine Finch Wine Bar’s internal strengths, weaknesses and external opportunities, threats. A summarized table of SWOT analysis has been provided in the appendix part. Strengths The business operation place is the most crowded place in the country. Skilled management team and differentiated product range will help the organization to create a potential customer base. Availability of several international and domestic wines will increase the core competency of the wine bar. Effective customer service and closed-line product and service technology will bring efficiency in the business process. Significant waste management system and water recycle facility are the most significant strengths of this organization. It will help to increase the brand reputation of the organization. Weaknesses Lack of brand awareness in the mind of the customers is one of the greatest weaknesses of the organization. Lack of sufficient resources at initial stage of business operation will limit the organization to achieve significant business output. Lack of effective relationship with distributors and suppliers can affect the supply chain management process of the organization. Opportunities The Swedish market is potential for wine bar business. Recently Sweden has joined WTO that will increase the business activities. Festive seasons and favorable location will help the organization to more number of customers. High disposable income of people and technological development of the nation will encourage the organization to undertake aggressive business strategy. Threats The Swedish wine bar market is highly competitive due to presence of several potential Organizations. Several political threats including licensing problem can affect the business Process of Finch wine bar in near future. Recent economic recession and European financial crisis has affected restricted the buying decision of middle class people. Now-a-days, the tendency of Swedish people is changing towards the healthy drinks and green tea consumption. Focus and Goal Settings Business
...Download file to see next pagesRead More
Cite this document
(“Marketing Plan Term Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1480507-marketing-plan
(Marketing Plan Term Paper Example | Topics and Well Written Essays - 1250 Words)
“Marketing Plan Term Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1480507-marketing-plan.
The report has also analyzed the external business environment of USA, which is a necessary task while developing a marketing plan. The report has also conducted SWOT analysis for identifying the strengths, weaknesses and also the external threats & opportunities.
Goals CEO's Goals: Determine the optimal number of employees and payroll for executives Devote at least 30% of the budget to marketing activities Marketing Goals: Achieve $35,000 in sales four months after opening by offering up to15 services per day Have a customer return rate of up to 85% by the end of the first year Expand the number of services offered to 45 by the end of the first year Provide services that are customized as per the client’s requirements Strategic Goals: Establish as a high-end, profitable beach business for top quality, customized spa facilities in Virginia Tactical Goals: Establish exclusive contract with travel agents to attract tourists Provide exclusive membershi
My company is already practicing the social media marketing and some activities have been partly successful. However, the fans and followers are not active according to the company’s expectations. Social Media Plan Overview The organization’s goals for social media entail developing and increasing people’s interests in the products and gaining market shares by providing services to clients through the social media.
The product being launched is a handheld retinal scanning device that uses laser technology to instantly recognize the patient, offering hospitals, emergency crews and other clinical staff members an instantaneous patient profile and history. This device is
The author states that the recent economic downturn has made the current consumer base to change the grocery-shopping trend. The current customer base includes young singles; younger childless couples and mile aged childless couples. On equal measure, the current target audience includes the married women with children and busy mothers.
The café combines the concept of resting and technology, ie, the café will sell technology related design products along with the beverages. The customers get an overall experience of having coffee along with shopping. Therefore,
So, basically, this is a coffee & tea shop. The concept of the shop is extremely different from all the existing players. The cafe combines the concept of resting and technology, i.e., the cafe will sell technology-related design products along with the beverages.
In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize everything for them.
10 Pages(2500 words)Term Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
with a personal 20% discount.