The Use of Internet Marketing by Apple Inc - Dissertation Example

In topical time, technology is a vital influence and underlines the choice of implementation strategies of the international marketing mix and furthermore “enables the more effective control of a firm’s diverse international activities.” (Bach, 2007, p. 3). From the above-mentioned quotation, it is understood that marketing has taken a new dimension with the emergence of the Internet. In this age of Information Technology (IT) most companies are exploring their business to another level by diversifying their resources and expanding their business on the global platform.

With the help of the Internet, companies are utilizing this opportunity to go to every extent to increase their sales, promote their products and services. In simple words, it can be explained that Internet marketing helps to market the business online.The increase in the number of online businessmen over a period of time made Internet marketing even more popular and important these days. With the emergence of the Internet, the traditional marketing idea has changed. The broad networking model helped to change the organizational function related to the marketing campaign, altering products or changes in the service based on feedback from the customer, shareholders, and others related to the companies.

Today E-commerce has become important for every company starting from small ventures to MNCs, public or private sectors, and the common public in general, even to those who are not accessible to the Internet also by effective word of mouth or another medium like radio television, etc (Costa, 2001; Keinan, 2000). The online medium provides a faster rate of innovation than the conventional channel (Lee, 2001, p. 12). Thus today's Internet marketing has transformed to a higher level with lightning speed with respect to website design and usability advances, e-commerce facility, optimization of search engines, pay per click marketing strategy, web analytics initiative via social media, from the booking of bus-train-flight tickets to search for a holiday destination, from online education to online gaming, online examination to online shopping, all competing to attract the attention of the busy marketers (Bailey, 2011).

And even more important to that is to constantly check on the budget and monetary condition Internet facility played a crucial role. It has helped a lot in taking cost-cutting measures in various ways. The companies are saving their expenses on ticket fares and the entire cost of overseas conferences of the delegates in terms of e-conference and e-meeting by also keeping track of regular know-how. The role of the Internet in marketing thus plays a very influential part in everyday life as well as in business.

With the emergence of e-marketing, it has become easy to access consumer goods at the doorstep. People can purchase their favorite items sitting at home or from their comfort zone. Pizza could be ordered with one click. Any information from any part of the world would be accessible with a click of the mouse. Now even mobile phones also provide Internet facilities with the invention of the high-end featured gadgets. Hence in every possible way the Internet has become more friendly and a part of daily life.

Social networking sites are growing like creepers which also provide advertisements from different companies, helping customers know about a particular product while accessing their favorite websites.