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Marketing Essays

Result for Subject Marketing:
19702 essays
The Competitive Forces and Strategic Issues of Zara Marketing Essay
15 pages (4296 words) , Download 5 , Essay
Free
The company is facing a serious issue in regards to the model of operations followed for the process of distributing the merchandise of Zara to outlets all over the world. The company’s choice to opt for a centralized form of distribution helps in achieving economies of scale. This can be viewed as a strong competitive advantage for the company.
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The Process of Evaluating and Establishing the Brand Name Marketing Essay
7 pages (1980 words) , Download 2 , Essay
Free
Developing a brand strategy should be approached very carefully. If approached in the wrong way, it can be a difficult process for a company. Many companies end up having imitations of other brands since they did not approach brand strategy in the right way. There are various factors the company should consider before approaching brand strategy.
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Market Programs and the Marketing Mix of Google Marketing Essay
11 pages (3139 words) , Download 2 , Essay
Free
Google Incorporation has gone literary from a small company started in the year 1995 by two computer university students in Stanford University to an innovative firm that hosts the employment of over 10,000 individuals. Google has a core mission of ensuring that the entire world has an easy and fast way of accessing data on the internet.
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International and Domestic Marketing Environment Analysis Marketing Essay
12 pages (3534 words) , Download 2 , Essay
Free
Many people wonder why a populous country like China has managed to be one of the richest countries in the world. The secret behind this success is SME. In China, there is a readily available market for small cars. The population is experiencing drastic changes in financial status due to the rapidly growing economy.
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Joint Ventures in the Field of Biotech Research Marketing Essay
4 pages (1310 words) , Download 2 , Essay
Free
Biotechnology research is closely related to the evolution of biological science and the application of modern technology to reveal biological facts of life. To understand the impact of joint ventures or partnerships between research companies in the field of biotechnology it emerged as a lucrative domain for a strategic alliance between research partners.
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Approaches to Reduce Absenteeism Marketing Essay
7 pages (2347 words) , Download 2 , Essay
Free
Workplace absenteeism is costly for any company both directly and indirectly in the public or private sector. It is caused by psychological stress, physical factors, illness, discrimination at the workplace, low motivation, poor management, and family issues. Some of these reasons are genuine while others are not genuine.
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How to Overcome Organizational Barriers to Creativity and Innovation Marketing Essay
7 pages (2393 words) , Download 3 , Essay
Free
The outcomes of innovation, executives require to evaluate both the consequences of a failure and opportunities for development that innovation processes provide. The positive impacts of innovation are sustainable development, improved health care, increased productivity, the creation of high-paying jobs, and competitive industries.
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Diversity Plan for Abercrombie & Fitch Marketing Essay
5 pages (1426 words) , Download 4 , Essay
Free
Besides, it is headquartered in New Albany with several offices globally. Abercrombie & Fitch operates in the consumer clothing industry that is fiercely competitive. The main competitors of Abercrombie & Fitch include up-market clothe firms, e.g. Aeropostale. The teen apparel retailer has had consistent good performance in terms of profitability.
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Public Attitude Towards the Banking Sector After the Financial Crisis Marketing Essay
10 pages (3152 words) , Download 3 , Essay
Free
The data collected will be analyzed graphically to ascertain the most prevalent attitudes from the public. The frequency of all the stated attitudes will be graphically represented in order to indicate the most common attitudes. It is also imperative to note that the interviews may produce expressions for attitudes that may not be recorded.
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Opportunities and Threats of Magnesium Fused Ultra-strong Wine Glasses Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
It is vitally important to come up with a catching slogan that can be used to integrate the consumer with the product in a brief few sentences while at the same time not sounding trite or technical.  As such, the following has been determined to be an adequate explanation of the utility that the product offers as well as a marketing line.
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Are Mergers the Most Appropriate Method of Strategic Growth in Today's Marketing Essay
9 pages (2896 words) , Download 3 , Essay
Free
In today’s business environment, it can be argued that mergers are the most appropriate method of strategic growth. The current business environment is dynamic hence it may be wise for companies to merge their operations in order to gain a large market share if the other company is poorly performing.
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International Business Strategy of Starbucks Marketing Case Study
7 pages (1750 words) , Download 4 , Case Study
Free
After Howard Schultz became the president and CEO of Starbucks in 1987, Schultz had to identify some key strategic issues that needed to be looked after so that Starbucks can reach the pinnacle of success. After analyzing the case study the key strategic issues are believed to be market expansion, targeting new customer segments, communication and customer satisfaction (Cowan, 2005, p. 201).
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Is There One Best Way of Managing Change in Business Environment Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Businesses cannot simply replicate a single strategy on every changing requirement. However, in order to equip businesses with the capability to deal with change in crises businesses can outline the mechanism. For instance, the level or the types of resistance expected from company employees can be anticipated to a certain extend. 
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Zara Company Analysis Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
Zara is a leading fashion retailer store in Spain and most parts of Europe. This company has gained a good standing in the industry by its strategy of fast fashion. The analysis of the external market reveals that the rivalry within the firm is medium to high. This is mainly on account of the fact that the industry is in its maturity stage.
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Business Ethics and Corporate Social Responsibility Marketing Assignment
5 pages (1540 words) , Download 2 , Assignment
Free
Although Wal-Mart has been severally accusing of paying its employees’ salaries below the wage rate, taking customers from neighborhood stores and hurting its neighboring communities, and its predatory pricing, in the recent past, it has undergone a major transformation and focused to commit itself on progressive policies aimed towards corporate social responsibility.
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Marketing - Ways in Which E-Commerce Is Practiced Marketing Assignment
8 pages (2423 words) , Download 2 , Assignment
Free
The popular ways in which e-commerce is practiced are all about buying and selling products online. However, there are other activities, which revolve around e-commerce. This means that all the transactions in e-commerce are conducted electronically. E-commerce is the best thing that ever happened, however, some scholars seem to differ with this statement.
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Marketing of services Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
These are the various external factors which are observed to be quite favourable for Beehive marketing when performing its business operations in an effective manner. The internal environment of the company can be analysed in-depth with the identification of its internal strengths as well as weaknesses.
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SWOT Analysis of Nissan Corporation Marketing Research Paper
4 pages (1067 words) , Download 2 , Research Paper
Free
Nissan is the fastest growing brand and among the top three brands in Japan. The existence in the market makes the brand strong. Despite its origin from Japan, Nissan is a global brand with improved brand visibility across the world. The evaluation by Business Week Global Brand Scorecard indicates that it is the fastest-growing brand in the automotive industry.
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Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug Marketing Case Study
5 pages (1517 words) , Download 4 , Case Study
Free
CPS should place into consideration the concerns raised over new weight loss drugs and focus on providing solutions to solve any problems that may arise. In addition, CSP should make up marketing communication strategies that attract consumer awareness, elicit their interest, and arouse their desire hence purchasing the Metabical weight loss drug.
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Blue Ocean Strategy Analysis Marketing Essay
5 pages (1361 words) , Download 4 , Essay
Free
The authors of the book are associated with INSEAD (which is a business school and also a research organization) as professors. The main idea of the book is the creation of a quantum jump in the value proposition for the buyers as well as the company. This shall be done by decimating the trade-off between the parameters of differentiation and low cost.
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Blue Ocean Strategy: Aim and Results Marketing Essay
4 pages (1204 words) , Download 4 , Essay
Free
The strategies are different from other business approaches within the simultaneous significance it offers low cost and differentiation. Compared to different approaches assessing out performances by competition, BOS endeavors to create an entirely innovative marketplace space that would deem the competition as insignificant.
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What Women Want: The Global Marketplace Turns Female-Friendly Marketing Term Paper
20 pages (5000 words) , Download 2 , Term Paper
Free
What Women Want: The Global Marketplace Turns Women Friendly. One single characteristic is common to nearly all living organisms (Ayass, 2009). The characteristic is that most creatures, including humans, have male and female members (Ayass, 2009). One unique feature among humans is a specialized adaption to move sex from a physical or biological characteristic into a fully integrated sociological characteristic.
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Principles of Direct and Database Marketing Marketing Essay
11 pages (3739 words) , Download 3 , Essay
Free
The extent of the privacy issues and concerns presented by direct marketing implies that marketers, governments, and consumers have to come together to curb the augmentation of privacy issues that are raised by direct marketing and online marketing. The establishment of groups strives to inspect privacy-related measures.
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Factors Influencing the Success of the Coca Cola Company Marketing Essay
12 pages (3370 words) , Download 2 , Essay
Free
The company has decided to use price discrimination as one of the main strategies for prising. This is the process through which a company uses different prices in different markets, depending on some factors. In high-income populations, a company may decide to use high prices. However, the cost may be lowered.
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Summary of Mauritian Tourist Industry Marketing Assignment
8 pages (2395 words) , Download 2 , Assignment
Free
The increasing oil prices in the world oil market have also forced airlines and shipping companies to increase fares. This has even forced some people o stay at home rather than burn their savings on fare. Access to some amenities may also affect revisits. Some regions especially in rural areas are not fully developed in terms of infrastructure.
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Tourism Industry in Mauritius Marketing Assignment
8 pages (2187 words) , Download 2 , Assignment
Free
There is also the evolution of small and medium enterprises that sell Mauritian cultural products to the tourists, giving them an income, and thus contributing to the development of the Mauritian economy.  In regard to these developments, it is important and prudent to denote that tourism is a major contributor to the GDP growth rate of the island's economy.
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Application of Market Mix to the Marketing of Fashion Products Marketing Essay
15 pages (4385 words) , Download 2 , Essay
Free
Marketing, for a long time, has been taken to mean promotion, advertisement, or public relations. These are used to carry out the important process of marketing. While each of the aspects can stand alone, they are all required to carry out effective marketing. Marketing requires dedicated efforts which target the clients of a given organization.
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Customer Satisfaction on Company Growth Marketing Research Paper
5 pages (1397 words) , Download 3 , Research Paper
Free
Harriet Weintraub Fashions is a full-service consultation partnership firm that deals with image and communication matters. It is located in the heart of New York. The primary value of this company is customer satisfaction in service delivery. Harriet Weintraub Fashions boasts of over thirty employees employed in various fields and areas in the company.
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Analysis of Environment and the Existing Service Marketing Assignment
8 pages (2506 words) , Download 2 , Assignment
Free
The service proposed through this report, to be included by the organization, would emphasize building customer satisfaction by rendering them with extra services such as serving them with coffee, looking after their conveniences, and clarifying their queries regarding the items showcased in the museum. The management of the organization can also promote the museum in the UK.
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Consumer Behavior of Subscription-Based Home Protection Alarms Marketing Essay
9 pages (2658 words) , Download 2 , Essay
Free
The assessment is on the consumer behavior of subscription-based home protection alarms in homeowners in Chelsea and Kensington areas in London, UK. The research is entirely embedded in the alarm systems. Various opportunities come with the introduction of new alarm systems that are designed to improve consumer needs.
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Personal Branding and Social Media Marketing Literature review
6 pages (2270 words) , Download 3 , Literature review
Free
It’s knowing what’s authentic to you, differentiating from your peers, and relevant and compelling to your target audience, and using that to reach your goals and add value to your employer’ (Martin, 2009, p. 417). This definition appears to cover every aspect of personal branding, from the person owning the brand to his/her competitors.
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Rolls-Royce: Competing Within a Changing World Marketing Admission/Application Essay
16 pages (4669 words) , Download 3 , Admission/Application Essay
Free
The consistent long-term strategy of the company has doubled the revenue and increased the profits by more than five years in the last decade. Furthermore, the order book of the company also provides an excellent vision of future growth of the company along with good opportunities in order to effectively meet the profits margin and cash flow conversion.
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Rekindling the Interest in InterContinental Hotel-Holiday Inn Marketing Essay
3 pages (991 words) , Download 2 , Essay
Free
The dwindling number of customers necessitated that the InterContinental Hotel-Holiday Inn come up with a way to lure old customers. The marketing communications plan also included the objective of attaining new and regular customers. Different solutions were suggested but it was decided that rewarding customer loyalty was the best way forward.
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ZARA CaseQuest Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
Zara Case Quest. The Zara Company operates globally in the apparel industry and is identified as a market leader. This comes as a result of various business strategies adopted by the company in undertaking globalization of operations. The company constitutes of a single manufacturing plant located in Spain, where all products are manufactured (McAfee, Dessain, & Sjoman, 2007).
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The Concept of Marketing Principles Marketing Essay
6 pages (1758 words) , Download 2 , Essay
Free
The link between society’s material requirements and the economic patterns of response is commonly referred to as marketing. Therefore, marketing is a process that ensures the interaction of a product(s) and its consumers and the value of a product or service to its customers (Kotler, Philip & Keller, L. Kevin, 2012).
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Analyzing the impact of Confucianism on customer behaviour and perception of western brands Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Culture is regarded as a significant determinant of consumer behaviour and cultural values are found to play vital roles in influencing consumers in their buying behaviour. Chinese cultural values are major factors that determine and influence Chinese business as well as organisational and leadership practices.
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Mass Customization of Products Marketing Essay
3 pages (924 words) , Download 2 , Essay
McCarthy (2004) defined it as "the capability to manufacture a relatively high volume of product options for a relatively large market (or collection of niche markets) that demands customization, without tradeoffs in cost, delivery, and quality”. Mass customization is considered to be the solution for mass production which has numerous challenges.
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Holistic Brand Positioning of NB Entrust Marketing Essay
8 pages (2435 words) , Download 2 , Essay
Free
NB Entrust is a privately owned business enterprise, which offers UK business property management services for large investment portfolios. The company manages about 12, 500 tenants within 600 properties. It manages leases, upgrades buildings, and collects rent services. NB Entrust was established in 1990 in the UK but it started operating as a subsidiary of NB Real Estate Company.
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Service Experience: EBay Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author states that the idea behind the platform of EBay is to accelerate the pace at which innovation of commerce moves, long term target; reaching, enabling and sustaining the future of commerce. Shopping has been made much easier and simpler to consumers in a deal that is inclusive of all, a target of hosts from buyers and sellers.
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Control of Cold and Flu Marketing Research Paper
4 pages (1022 words) , Download 2 , Research Paper
Free
The company will also position itself as a source of education for individuals in the community who wishes to learn more about the ColdFlu syrup as a drug for the treatment of cold and flu. The goals towards the control of cold and flu will be measured quarterly throughout a financial year. There are milestones and goals to be met and a business plan which outlines the first three years in detail.
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The Future of Business: The Essentials Marketing Research Paper
7 pages (1866 words) , Download 2 , Research Paper
Free
This is the only department that generates revenue for the organization. Thus, more resources should be invested in strengthening them to ensure that they operate at full capacity. Successful marketing departments translate into increased revenue for the organization. Without a functional marketing department, the organization cannot make any sales, which would end up being a failure to the firm.
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Segmentation and Possible Target Markets Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
As a result, the Coca-Cola Company saw the need to isolate women as the target segment market for the coke diet product. The company capitalizes on advertisements to appeal to the female market segment. Marketing Week, over the years, the objectification of men in diet coke adverts serves as a major way of attracting the women customers.
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Case Analysis: Pure Organic Food and Juice Bar Marketing Essay
5 pages (1287 words) , Download 2 , Essay
Free
In 2009, the demand for organic foods was so high, that it represented a $2 billion industry founded on consumer perceptions that organic products were healthier and more environmentally conscious. The Canadian consumer market offered reports that approximately 20 to 25 percent of adults were eating vegetarian meals at least four times weekly.
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Sony Corporation marketing strategy Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
Executive Summary • Sony Corporation is one of the leading Japanese manufacturing as well as service organisations which delivers a wide variety of competitive products in terms of electronics, music and gaming console • It has been observed that the company already has attained huge amount of revenues from its existing gaming products as compared to its competitors
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Kindle Fire Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
For example, it will now be easier to target the high-value customers and those who are long term customers. According to Freytag and Clarke (2001) the behavioral approach segments buyers on the basis of their knowledge, use, loyalty and attitude towards the product.
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The role of retailer branding strategies in Singapore Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Brand is linked with the product by relaying the attributes and character of the product. Additionally the characteristic of a product used to distinguish it from other product is termed as a brand. This means that the attributes associated with the product in terms of the characteristics of the product gives rise to brand.
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The Role of Accounting in the Collapse or Failure of Caja Mediterrneo Bank Marketing Essay
7 pages (2127 words) , Download 2 , Essay
Free
CAM bank has been a recognized financial institution in Spain, which has been serving a large customer base, to the extent of being classified as the fourth largest savings bank in Spain, by the year 2007 (manta 2012, Web). However, the trend has now changed making the bank collapse.
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Digital Channels and Social Media Marketing Essay
7 pages (1750 words) , Download 5 , Essay
Free
According to the paper the culture of digital media is spreading around the world now days. People are becoming more and more aware of ways of using the social networks for their success in professional life. Digital channels have improved our living standards and provide us with more ease in work field. These channels are applied in many fields, for better implementation of techniques and ideas we have in our minds. The best use of digital media is in businesses of different kinds and types.
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Product Marketing - Tips for Successful Green Marketing Marketing Assignment
8 pages (2078 words) , Download 3 , Assignment
Free
The selection of "Green Diapers" is attributable to the rapid growth of consumers’ preference for green products. It is imperative to note that the purchase of green products and utilization of green marketing strategies is rapidly shifting from being a trendy marketing approach to becoming a cultural practice.
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Strategy Formulation Work for MGM Resorts International Marketing Case Study
9 pages (2482 words) , Download 6 , Case Study
Free
Economic factors that are relevant include the long-term economic prospects for its bases of operations, namely the United States and China, with the heavier emphasis on the United States. Long-term prospects remain to be bright, even as short and medium-term challenges include some situational uncertainties in the American economy.
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