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Marketing Essays

Result for Subject Marketing:
19885 essays
Impact of the Micro Environmental Factors on McDonalds Marketing Book Report/Review
12 pages (3292 words) , Download 4 , Book Report/Review
Free
McDonald's company operates in more than 34000 local restaurants and more than 80 percent of the restaurants are owned through franchising methods (McDonald, 2013g). The food products of McDonald’s include hamburgers, cheeseburgers, chicken wraps, French fries, milkshakes, and desserts of varied flavors (McDonald, 2013i).
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Change in Trends, Economic, Political and Legal Environment for Marketing Marketing Assignment
4 pages (1165 words) , Download 2 , Assignment
Free
After studying the course I developed an understanding that the physical global marketing environment holds significant importance for marketers today. The intense competition in the industry and strive to maximize cost efficiency and gain competitive advantage have motivated the marketers to understand the varying cultures (Keegan and Green, 2012).
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Company Analysis: Globalization of China vs the United States Marketing Research Paper
15 pages (3888 words) , Download 3 , Research Paper
Free
Application of steel is used in many industries such as construction, automobiles, machinery, transportation, and many others. The global steel output was over 1547 million tons for the year ending 2012. The steel industry has experienced superior growth during the last two decades but after the global financial crisis, the industry suffered sluggishness in demand.
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Marketing in Real World Marketing Research Paper
4 pages (1185 words) , Download 2 , Research Paper
Free
Marketing is a push tactic that involves promoting either service or product as a way of promoting sales. An organization must employ the best marketing strategies as a way of boosting sales of its products or services. Marketing largely depends on the scope and nature of a business and industry (Silk, 2006).
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Steve Madden Footwear Marketing Analysis Marketing Essay
7 pages (1986 words) , Download 2 , Essay
Free
Marketing communication, therefore, is being conceptualized as an approach to business, making it an integral part of business strategy and planning. Integrated marketing communication helps to exploit various platforms of media to market the products and services and reach a wider database of customers.
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Current Branding Strategy of Cinnabon Inc Marketing Assignment
8 pages (2370 words) , Download 4 , Assignment
Free
Maintaining and leveraging the value of the brand is very important for Cinnabon. They have already established themselves in the market as a reputed brand. While choosing their partners in business they should select carefully so that their brand image is enhanced. Protection of the brand from legal rules and rights is also important. 
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Operational Structure of European Multilateral Clearing Facility Marketing Assignment
14 pages (3909 words) , Download 2 , Assignment
Free
As far as the services provided by LCH Clearnet is concerned, clients can benefit from the innovative clearing and settlement services provided by the company which they conduct by working in accordance with the regulators as well as their clients. This helps the company to provide services that are appropriate to the needs of its customers.
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Economic Environment in Which Barratt Developments PLC Operates Marketing Essay
11 pages (3224 words) , Download 4 , Essay
Free
The report appraises the performance of the company in the past years and it was noted that the company has been experiencing an improvement in its financial performance. In the comparison of the company’s performance to that of its competitor, Taylor Wimpey Plc it is noted that it posted lower profits due to huge expenditure arising from huge debt repayment.
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Value Discipline, Generic Strategy, and Grand Strategy for Barnes and Noble Incorporated Marketing Essay
3 pages (857 words) , Download 2 , Essay
Its main business is under retail catering to the needs of various customer segments. Even though it has already become the largest in its industry, however, there is still room for its further expansion and such could be achieved by evaluating some alternatives it should take in order to realize further growth.
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The Relationship Between Analysis of Consumer Behavior and Strategic Marketing Planning Marketing Term Paper
8 pages (2147 words) , Download 3 , Term Paper
Free
Consumer behavior is deeply influenced by cultural factors such as buyer culture, subculture, and social class. Analysis of consumer behavior is very important for managers because it helps them develop marketing strategies in accordance with the mindset of the consumers. Strategic marketing is a consumer-based approach to products.
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Social and Cultural Marketing Marketing Coursework
11 pages (3476 words) , Download 2 , Coursework
Free
Marketing is described as an activity carried out by businesses to increase product sales and make huge profits. Marketing has however evolved over the years and it now plays new roles in modern society by adding to the existing fund of the available knowledge about marketing (Kotler and Zaltman, 1991 p 480).
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The Embry Investment Group: Recommendations to Acquire Marketing Research Proposal
9 pages (2440 words) , Download 2 , Research Proposal
Free
CAE is positioned as a perspective object for investments. The Company has ensured its safety, efficiency, world recognition, and intentions to go global in the fields of the aircraft industry, healthcare industry, and mining. Therefore, the EIG has a triple perspective of making reliable investments and receiving essential bonuses.
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The Central Intelligence Agancy (CIA) Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
The agency also analyze the information in order know the hidden threats and then convey it to the US official decision makers. Finally the agency implements the action plans according to the direction of decision maker which are in favor of America’s interest.
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Critical Analysis of the Code - Coca-Cola Enterprises Marketing Essay
9 pages (2631 words) , Download 4 , Essay
Free
The historical origins of Coca-Cola can be traced back to 1899 (Coca-Cola Enterprises, Our story, 2012). Its successful existence for more than a century can be attributed to the organization’s firm belief in conformity to ethical, moral and legal standards as embodied in its code of business conduct (CBC) (Coca-Cola Enterprises, Code of Business Conduct, 2012).
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Marketing Communications in Hospitality Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Marketing is the pre-sales activities in a bigger perspective which gives the extra fuel to the products to get identified in the market. The proper marketing activities would help the products to get distinguishable identity among the same kinds of products in the market.
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He impact of IT in branding for the teenage market Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Since most of these products are priced as low therefore they are almost within the reach of the youngsters therefore making them more attractive. It is however, also critical to note that many organizations have actually started to use these new innovations to increase the advertising and exposure of their products to their chosen market.
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Advertising: information or manipulation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
They understood the real potential behind advertising, since it was considered to be the most powerful medium by which information of the products and the services, that are being produced and rendered by any business firm is being made available to the general public.
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Internet Marketing Marketing Term Paper
6 pages (1250 words) , Download 3 , Term Paper
Free
The author defines Internet marketing as “the marketing of a variety of commodities as well as useful services by using Internet technology as its channel of distribution and communication”. Less operating cost of distribution of information and access to international viewers are its elementary advantages that have been observed.
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Free Market Vs Regulation Marketing Essay
13 pages (3000 words) , Download 3 , Essay
Free
The author of the paper will try to identify the conditions where this topic comes to the fore i.e. in places where a change into the system has to be made; be it additional or mere substitution and then look at the pros and cons of the thesis statement in light of the work of many renowned economists.
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Kubota Lawn Mower with a Weedeater Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
However with changing times these machines have started making use of technology. This has resulted into the evolution of land mowers with smart looks and efficient functioning. Mention has to be made about one of the few companies that took this challenge and went on to design such energy efficient equipments, which is none other than the Japanese company called Kubota Corporation.
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How Important Are innovations in DeBeers Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
A customer perceives the value of his purchase in terms of his/her needs, product’s reputation, brand power, peer recommendation, price, distribution channels, retail access, post-purchase guarantees/warranties/services and disposal. A marketer falls back upon one or more of these tools of marketing to combat threats from substitute products.
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Nine-Step Problem-Solving Process Applied to Classic Airlines Marketing Assignment
8 pages (2366 words) , Download 2 , Assignment
Free
The industry is extremely important because it allows for the formation of the global tourism industry and air travel serves a vital role in international commerce as thousands of items are transported each day through airplanes. A company that has enjoyed success in the industry for over 25 years is Classic Airlines.
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Marketing Plan: IKEA Marketing Research Paper
12 pages (3340 words) , Download 4 , Research Paper
Free
IKEA is a global leader in home furnishing. It has come a long way since it was founded by Ingvar Kamprad in Sweden in 1943. It remains to be the largest retailer of furniture in 267 countries worldwide. The analyses made in this plan showed that IKEA is indeed a strong brand to contend with and is capable of expanding and growing further.
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Dinner in the Sky. Export in Pakistan from the UK Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Dinner in the Sky. Export in Pakistan from the UK. Dinner in the Sky is a restaurant with its head office in Guildford UK. It presents a unique idea and experience of taking its diners literally to the sky. The restaurant itself if suspended by cables which are operated by cranes on the ground.
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Cultural Sensitivity in China Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The author states that the first cultural issue that will largely influence company A’s approach is that of terms of reference and language. Standard Chinese is considered as the official language derived from mandarin. Company A should emphasize on the choice of language to use in marketing their brands.
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Precise Software Solutions Existing Operations Marketing Case Study
9 pages (2268 words) , Download 2 , Case Study
Free
The existing customers could raise complaints with the company, thus necessitating Precise to clarify with many difficulties. The prospective customers could also hate the product, leading to its total failure. It is clear that it would be perilous for a company including Precise to launch a product without its complete set of functionalities.
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AIDS is a Mass Murder Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The researcher of this paper presents the method of social marketing that is basically adapting with commercial marketing methods to focus on the social front instead of a product promotion. The social marketing programs can also help populations overcome problems and lead of effective HIV/AIDS prevention.
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Strategy and Structure of Optical Distortion Inc to Fit the Competition Marketing Case Study
4 pages (1031 words) , Download 3 , Case Study
Free
Having been invented in 1965 by Robert D Garrison and the chicken farm owner in Oregon, ODI has continued to grow and expand in the poultry industry. By purchasing patents and other legal rights, it dedicated itself to providing a solution to birds that suffer from cannibalism and improve the retention problems by debeaking them. The aim was to increase egg production and meat for its customers.
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Traits of Small Businesses visa-a-vis Well Resourced Large Companies Marketing Essay
10 pages (2866 words) , Download 2 , Essay
Free
Small businesses can achieve sustained growth through merging with other businesses which are critical in resource sharing. Small businesses should implement internet technologies in order to overcome their location barrier as well as increase their turnover. Small businesses should also maintain financial statements which are critical in accessing debt financing.  
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Organizational Structure and Behavioral Analysis Marketing Term Paper
5 pages (1503 words) , Download 2 , Term Paper
Free
A small organization focusing on informal communication aspects more works on flat structures (Nicholas, 325). The matrix organizational structures help in the effective combination of both functional and project-based operations in a concern. Functional denotes the hierarchy of functions while project denotes the incorporation of complexity unto such.
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Global Marekting and Ethics Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
Social norms play a significant role in global marketing of automobile industries. Several firms mix their strategies (pricing, cost calculations, product differentiation etc.) to sell their models in different market segments depending upon varied social norms of those respective places.
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Drivers of the Cunard Cruise Ship Business Marketing Essay
11 pages (2997 words) , Download 4 , Essay
Free
Profitable Cruise ship marketing includes global marketing strategies. The cruise ship industry continuously generates an increasing trend. The same trend is considered a mainstream instead of a niche holiday. The trend shows that the ships are the destination goals of many of the cruise ship clients within the United Kingdom market segment. 
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The Participation Rate Marketing Research Proposal
6 pages (1500 words) , Download 2 , Research Proposal
Free
The author states that the employment rate consists of individuals who worked for pay or profit during the survey week. This includes all individuals who have worked part-time or had temporary jobs. It also includes all full-time, year-round employees. Individuals are still considered to be employed, even if they did not work during the survey week.
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Skipper Charter Airline Marketing Research Proposal
3 pages (750 words) , Download 2 , Research Proposal
Given the highly competitive nature of the contemporary business environment, companies and organizations need to come up with effective marketing plans and proposals to increase market share. Skipper Charter Airlines is no exemption. Skipper charter Airlines is a small charter organization based in Miami that operates between Bahamas and Florida.
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Reassessment of Battery-Free Remote Control in the US Marketing Research Paper
4 pages (1073 words) , Download 2 , Research Paper
Free
Product assessment verifies and validates the operational characteristics of a given product and if possible, its development cycle. The objectives of a product assessment are to establish the uniqueness, development potential, and define the idea. It helps to establish if an idea is right for implementation, profitability, production, and performance.
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The Market Positioning of the Chocolate Brands Marketing Essay
6 pages (1829 words) , Download 5 , Essay
Free
The top five brands in the chocolate industry taken into consideration for analyzing the positioning of each of the brands are Cadbury which comprises 15% of the market share followed by Mars which also has a 15% market share. Both the brand manufactures chocolate of high quality but differs in pricing strategy.
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Compliance in Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Consumer Research Essay (Compliance in Marketing) Insert Name Insert Grade Course Insert Tutor’s Name 19th November 2012 Consumer Research Essay (Compliance in marketing) Part 1 Introduction Customers play an important part in any business. However, there have been developed methods of services provision where customers do not deal directly with their service providers.
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Success Strategy and Business Factors of the Sift Company Marketing Essay
11 pages (2921 words) , Download 2 , Essay
Free
This childhood baking experience along with her passion propelled her dessert bar into the Bay Area spotlight. Andrea has also received help from her husband who manages the finances of Sift and is at times in the business offering a helping hand in the baking and delivery all in an effort to make Sift a better business and a successful one too.
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Dell Inc SWOT Analysis Marketing Essay
6 pages (1766 words) , Download 2 , Essay
Free
Michael Dell founded Dell Inc in 1984. It is one of the world’s leading suppliers of personal computers and other electronic accessories. The company designs, manufactures, markets, distributes, and services, personal computers, printers, servers, storage systems, and peripherals. The company’s headquarters are in Round Rock, and it employs more than 60,000 people across the globe.
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UK Footwear Market Marketing Case Study
8 pages (2000 words) , Download 9 , Case Study
Free
At the time of recession, some companies got recovered including Retailer Faith which administrated its place in the period 2010 April. At the same time, some brands like “Stylo PLC” were badly affected as were posed to deepest threats of the recession 2008. Changes in fashion and consumer behavior have also been influential (Key Note 2012).
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Global Marketing Strategy for Entering New Markets Marketing Essay
8 pages (2450 words) , Download 3 , Essay
Free
The induction and diffusion of the effects of globalization have been fast-forwarded in a tremendous manner by the easy availability of high-speed internet connectivity. The availability of information in the various forms of virtual media like online media forums, social networking sites, and blogs has significantly contributed to the faster dispersion of the effects related to globalization.
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Topic in Instruction Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
4 Reference 6 Bibliography 6 Why is the internet a particularly good promotional medium for Harley-Davidson? The internet has been acting as one of the most popular means of promotion for many brands and one such brand is Harley Davidson. The internet provides new means for advertisers in order to communicate with the consumers.
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Trap-Ease American:The Big Cheese of Mousetraps Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
For example, performing a competitor analysis would identify if there are other, more effective mouse capturing devices available as substitutes to this new product. If research identifies that there are more hygienic or humane methods of mice-trapping available, they may have to adjust the new innovation to benchmark these features.
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Principles of Persuasion Marketing Essay
3 pages (750 words) , Download 2 , Essay
Therefore, salespersons have to ensure they use various principles of persuasion to end up selling their products and services. However, it is a deeply indulging job that requires patience and commitment from both parties. Apparently, it is an easy job for experienced personnel who have a liking for their job and have mastered the strong points of negotiating with a client (Dillard and Pfau 518).
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Recommendations for JJ Rossy Bar Problems Marketing Essay
5 pages (1535 words) , Download 2 , Essay
Free
As a bar in the downtown part of Halifax, it caters to students from the local University. JJ Rossy’s faces competition from nightclubs and bars that are within a walking distance. Even though JJ Rossy’s and Peddler’s, which is its sister bar, are run under similar systems of inventory, JJ Rossy’s has been unable to keep a clientele.
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Personal Marketing Plan Submitted in Fulfillment of the Requirements for Hospitality Marketing Essay
7 pages (2004 words) , Download 2 , Essay
Free
This marketing plan shows all my skills and qualifications relevant to the tourism industry. Tourism is an extremely crucial area in today’s world because of the increasing demand in the industry with many people trading worldwide. As a matter of fact, the sector of tourism in the world is one of most diversified.
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Volunteer Tourism Communication - Global Vision International Marketing Assignment
10 pages (2678 words) , Download 2 , Assignment
Free
Individuals can be able to volunteer in areas such as construction projects, teaching projects, and even wildlife and terrestrial conservation. The organization gives the volunteers the opportunity to work in areas of their interest. Although the volunteer opportunities seem attractive, most individuals are discouraged by the costs of volunteering that are charged when applying for the programs.
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The Case Analysis of Kraft Foods Inc Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The long term objectives would be to venture into new markets especially in the developing countries. Their capital base would allow them to offer prices that are relatively equivalent to the purchasing power of the customers in these countries. It is known that the purchasing power parity of the citizens of the third world economies is low.
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Differentiation Generic Strategy of Spinneys Supermarket Marketing Research Paper
4 pages (1352 words) , Download 3 , Research Paper
Free
The dynamic manner in which the business environment is changing has prompted various businesses to align their operations in relation to these changes. The competitive nature of the business and the increasing operating costs of doing business have seen many firms draft various strategies to remain competitive in their industry.
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Market Performance of General Mills Company Marketing Case Study
3 pages (909 words) , Download 2 , Case Study
Free
Over the years, the management and progress of the company have been very unstable. The main strategic problem is that the company has lacked a good strategy to follow in defining its market, what they deal in, and the way of expanding its company. The other main problem of the company is the tactical nature they use to do their activities.
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