Free Marketing Essay Examples and Topics | Page 339

Effect of Advertising in Brand Promotion Marketing Dissertation

50 pages (10309 words) , Download 4 , Dissertation

There are several ways to communicate with the customers and where the product itself, the price, and the place too communicates with the customers there are some specific communication tools available for companies to reach the target audiences. The promotion mix elaborates on different ways via which a company can target its current and potential customers.

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Integrated Marketing Communications Tools on Brecon Jazz Festival Marketing Case Study

7 pages (1750 words) , Download 3 , Case Study

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As business and marketing have become a lot more competitive in nature; marketers are looking to adopt a lot more integrated approach in case of promotion by using all the elements of the promotional mixes to maximize the impact of the communication. For event marketers, use of IMC would be critical to the success of the organizers both in order to create awareness and increase sales.

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Market Analysis of Energy Drinks Marketing Assignment

16 pages (4396 words) , Download 5 , Assignment

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The owner of Krafting Daeng was requested to manufacture and market a new energy drink with a completely new flavor. The main objective of Red Bull was to sell energy drinks with a unique taste that appealed to the people living in western countries. It sold more than one million cans in its first year and decided to expand into UK, USA, Hungary, and Germany during the tenure 1992 to 1997.

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Case Study Analysis: Alpen Bank Marketing Case Study

8 pages (2000 words) , Download 4 , Case Study

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The case study deals with the analysis of the business strategy of the launch of credit card in Romania by the Alpen bank. The bank has planned for a business strategy to launch a credit card in Romania but only if it can bring in a profit of € 5 million in the consumer bank segment.

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Market Segmentation of Orbitz Marketing Essay

21 pages (4750 words) , Download 2 , Essay

The researcher of this essay aims to analyze various kinds of segmentation not only market segmentation. The conclusion from this study states that if Orbitz adopts the market penetration strategy effectively then it would be able to garner attention from potential customers and also yield sufficient amount of profits from its introductory travel services.

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Reflection on Flip the Funnel by Joseph Jaffe Marketing Admission/Application Essay

5 pages (1250 words) , Download 2 , Admission/Application Essay

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As a means of illustrating how Jaffe’s approach differs from the traditional approach, the analysis will consider the old paradigm alongside the new one put forward by Jaffe as a means of providing the reader with an informed understanding of the differentials between the two as well as a brief discussion of the strengths and weaknesses of both.

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Marketing Strategies of Samsung Electronics and Apple Incorporated Marketing Essay

10 pages (2500 words) , Download 5 , Essay

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and Samsung Electronics are some of the major players with subsidiaries across the globe owing to their huge customer base. Apple Inc. mainly manufactures computers, mp3 players, and smartphones while Samsung Electronics is involves in the manufacture, distribution, and sale of a wide range of products including televisions, digital cameras, smartphones, audio and kitchen appliances.

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Marketing Retailing Stores in Saudi Arabia and Britain Marketing Research Proposal

10 pages (2833 words) , Download 2 , Research Proposal

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Understanding customer behaviors becomes essential in developing marketing strategies aimed at increasing sales volume in retail outlets. The research aims at understanding consumer behaviors through undertaking comparative research. This understanding remains an essential component in the development of services.

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Marketing Research on Advertisements Marketing Research Paper

4 pages (1110 words) , Download 2 , Research Paper

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Marketers are always sin constant attempts of understanding the behavior of the consumers day in and day out which therefore presents a challenge to almost all marketers as to how to be influential in terms of shaping the consumption behaviors of the consumers so as to favor the products that they are selling in the market.

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Sustainability and the Green Supply Chain in Ford Motor Company Marketing Essay

12 pages (3651 words) , Download 4 , Essay

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In relation to the automobile industry, it can often be viewed that the demand for vehicles has been constantly increasing throughout the globe. Correspondingly, The Ford Motor Company is regarded as one of the leading and renowned automobile companies in the world. The company is based in Michigan, US, and operates in excess of 200 nations across the world.

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Contemporary Retailing Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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The subject of interior decoration has huge scope and is applicable to numerous fields of business. The term interior decoration goes with decoration of home, supermarkets as well as retail counters.

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Marketing high street fashions Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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The author states that social networking satisfies low-cost marketing in a difficult economy and also provides opportunities for a more interactive relationship with buyers in key segments. He thinks that all-in-all, the high end fashion market must remain devoted to exclusivity in order to guarantee sales results and better image protectionism.

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Marketing report (Strategic analysis of Primark Stores Ltd.) Marketing Assignment

17 pages (4250 words) , Download 4 , Assignment

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Primark Stores is a leading clothing retail distributor known for its low priced quality fashion clothes. Its growth strategy is drawn from acquisition, mergers and expansions. It is contemplating to enter the markets of China, India and South Africa aside from internal developments in its markets.

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Service encounter journal and analysis Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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The researcher discusses his five experiences with different companies in which, he has been given a poor customer service. Some of the companies he will discuss are very famous and his complaint might sound inconsistent with the quality of service generally given by these companies, but he is writing what happened to him.

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Hollywood's Dominance in the Global Market: Strategies and Approaches to Growth Marketing Essay

14 pages (3500 words) , Download 2 , Essay

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This research will attempt to examine the different trends to understand how media should continue to approach expanding the market and working toward new mediums within Hollywood. The concepts which are associated with Hollywood are creating a global demand that is monopolizing the culture of film internationally.

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Operations Strategy Marketing Coursework

11 pages (2750 words) , Download 6 , Coursework

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1.0. Introduction This paper will discuss the operations strategy process for three companies that operate in the UK’s Quick Service Restaurant (QSR) industry, namely: McDonald’s, Subway and KFC. The paper shall focus on the market-led operations strategy process placing emphasis on the use of Hill’s methodology.

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Job Satisfaction-Job Performance Relation Marketing Essay

11 pages (3239 words) , Download 2 , Essay

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The paper deals with the critical analysis of two research journals, i.e. ‘A Longitudinal Analysis of Satisfaction and Profitability’ by Bernhardt & et. al. (2000) and ‘The Job Satisfaction-Job Performance Relation: A Qualitative and Quantitative Review’ by Judge & et. al. (2001).

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Facebook Inc Marketing Term Paper

14 pages (3714 words) , Download 4 , Term Paper

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Facebook Inc. Facebook was launched in 2004. It is a social network with millions of active users. Most of its users use it on their mobile appliances. Before using it, the users are required to register. After registering, a personal profile is then created which includes friends, photos, and other areas of interest.

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The Duality of Beer Marketing: Marketing to Businesses and Consumers Marketing Term Paper

12 pages (3193 words) , Download 2 , Term Paper

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There is substantial research evidence that it is the market itself that creates the necessity to segregate consumer marketing from business marketing to maintain a competitive edge. The goal of major beer producers is to link brand professionalism or exploit brand equity with business customers while establishing connective consumer relationships.

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Social Networking Site Marketing Marketing Dissertation

61 pages (10012 words) , Download 2 , Dissertation

The term can be described as how statistical data is gathered, presented, and interpreted. The methodology differs from one research to another. The methodology is extensively used in diverse academic fields. The fields include nursing, medicine, business, physics, engineering, education, philosophy, psychology, sociology, literature, feasibility study, and the like.

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Marketing Strategy of Pacific Coffee Company Marketing Business Plan

11 pages (3179 words) , Download 13 , Business Plan

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The author argues in a well-organized manner that the coffee retail business is the most flourishing business in the economic recession. With every business facing difficulties in operations, the coffee retail business enjoys growth (Roast Magazine, 2012). One such company is Pacific Coffee Company; a subsidiary of China Resources Enterprise Ltd.

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Dell inc Strategic Analysis Report Marketing Essay

16 pages (4000 words) , Download 3 , Essay

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Dell Incorporation (Dell Inc.) is regarded as one of the global leading IT (Information Technology) organisations which offer broad assortment of computing solutions as well as services to its potential global customers. The organisation directly provides its different effective services through its own distribution channels throughout the globe.

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Guillermo furniture store scenario Marketing Essay

2 pages (500 words) , Download 2 , Essay

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The company had a good business going due to the fact that the firm faced minimal competition, low labor costs, and the firm was able charge a premium price for its products. Then suddenly things changed as a new competitors enter the marketplace.

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Marketing Luxury Brands: The Case of True Religion Apparel, Inc Marketing Case Study

3 pages (750 words) , Download 9 , Case Study

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Luxury brands have usually been linked to the central competences of premium pricing, high quality, craftsmanship, creativity, innovation, and exclusivity, all of which are embodied by the True Religion brand. These product features provide consumers the gratification of not merely owning posh accessories or clothing but the additional psychological satisfactions like a feeling of prestige and high self-confidence that prove to themselves and to others that they are a member of an elite group who can afford these expensive products.

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The Challenges of Internet Technology in the Area of Marketing Marketing Research Paper

5 pages (1250 words) , Download 3 , Research Paper

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According to the paper the marketers and customers are facing continuous challenges due to internet technology because improper mishandling of the technology brings various hardships. In this paper, an analysis has been conducted regarding the challenges of internet and it has been found that internet technology despite the fact that is greatly advantageous, in certain cases, is detrimental for the purpose of marketing.

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Market leadership strategies. Netflix, Walt Disney, Wal-Mart, Apple and Toyota Marketing Essay

4 pages (1000 words) , Download 3 , Essay

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The company makes car models of higher quality, better performance, greater fuel efficiency, and better overall value than the competition. The Toyota cars throughout the years have become very popular because they retain better resale value than other car auto makers.

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Case analysis - Coke and Pepsi learn to Compete in India Marketing Term Paper

3 pages (750 words) , Download 36 , Term Paper

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The following literature would shed particular light on introducing the two company campaigns used to penetrate the Indian market and the problems faced in doing this. This paper would also give appropriate suggestions to those highlighted difficulties and hence come up with possible and alternated solutions while simultaneously providing other recommendations as well.

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Japan Buys More of Euro Bailot Bond Marketing Article

3 pages (750 words) , Download 3 , Article

These bonds were issued to help avert the European debt crisis. Japan’s purchase of the bonds is motivated by its fear of a possible European crisis which would create a serious global financial crisis. Since Japan’s economy is largely dependent on exports, a worldwide financial crisis will definitely impact negatively Japan’s economy.

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The Leadership Team of Kellogg Company Marketing Case Study

8 pages (2000 words) , Download 4 , Case Study

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Over 100 years of its operations in the industry, the company has enormously expanded its operations and at present has manufacturing units throughout 18 countries of the world and market reach in over 180 countries. The company founded by W. K. Kellogg is historically known to be the leader in innovation, industry, and marketing (Kellogg Company, 2011).

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Production Challenges at Shuzworld Marketing Term Paper

13 pages (3417 words) , Download 2 , Term Paper

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To increase production efficiency, the managers have the great responsibility of realigning operations including the production flow layout, making changes to the staffing plan, as well as other logistics such as warehousing and distribution. The memorandum looks at three key issues at the Shuzworld namely improvement of the current workflow.

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Ann Taylor Brand Analysis Marketing Term Paper

6 pages (1571 words) , Download 4 , Term Paper

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According to an opinion, “customer-based brand equity is the differential effect that brand knowledge has on consumer response to the marketing of that brand” (Kotler, Keller, Koshy, and Jha, 252). The theorists add that the brand possesses positive customer-based brand equity when consumers respond more favorably to the way the brand is marketed.

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Marketing Communications of Facebook Marketing Essay

6 pages (1500 words) , Download 4 , Essay

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The success of marketing decisions is depended on a series of factors. Marketers need to take into consideration the position of the firm involved in its industry but also the market trends, which they are likely to change continuously. A series of marketing techniques is available to marketers in order to develop effective marketing plans.

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Bubble Tea in Singapore Marketing Research Paper

3 pages (750 words) , Download 3 , Research Paper

Ice merged types of the drinks, like the slushies, are as well offered, typically in fruit tastes. Pearl milk tea (PMT) is among the favorite types of bubble tea. This type is referred to as Boba milk tea in the United States of America. It comprises of small balls prepared by pearls that have tapioca starch.

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The Marketing Management Marketing Essay

4 pages (1157 words) , Download 2 , Essay

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This is followed by branding and packaging activities where the appearance and aesthetics of the product are taken care of. Distribution involves deciding the right mode and channels of selling and managing the product supply chain. Promotion involves marketing advertising, communication, sales promotion, and maintaining public relations.

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Why There Are Numerous Challenges Experienced by the COSCO Company Marketing Research Paper

4 pages (1000 words) , Download 2 , Research Paper

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China follows the rules of free trade and the shipping industry of China experiences an evident breakthrough in the service sector of the shipping industry. COSCO could survive during the post-crisis period and it continues fighting for potential customers on the background of the dynamically changing global market.

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External Marketing Environment Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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The author states that the organization’s management must first understand the external environment in order to plan for the future. A firm is frequently oblivious to the factors that affect its future. A marketer can comprehend the marketing environment through conducting a marketing research.

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Simulation and Decision Making Marketing Essay

2 pages (500 words) , Download 2 , Essay

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The business also has to come up with plans and simulation models that direct it to achieve its objectives. These models play a major role of preventing instances such as project failure. Hence, a project can only be implemented once the trials in the models prove to be successful.

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Michael Murphy Brand Analysis Marketing Essay

3 pages (831 words) , Download 2 , Essay

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Many people would associate youthfulness with creativity and aggressiveness; characteristics that the parties are gunning for in surviving in the current political climate. Murphy’s compelling biography attracted the attention and empathy of the delegates and party members. Murphy’s message is geared towards enhancing democracy and equality.

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International Marketing Environment Issues Marketing Essay

4 pages (1112 words) , Download 2 , Essay

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Thus, international marketing has become a necessity for organizations to survive the global competition. Trading blocs have grown in larger numbers with increasing tensions with the need for globalization trying to resolve such issues. Social changes have also taken place affecting the economy of the world in general.

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Global Marketing Strategy. Project Shakti Marketing Essay

4 pages (1000 words) , Download 3 , Essay

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Global Marketing Strategy. Every organization in the world of today is started with the objective of making profits unless it is a parastatal. Thus, business organizations will strive to gain and maintain customer loyalty, to obtain a satisfying market share and maintain it.

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Service Quality & Customer Satisfaction Marketing Essay

3 pages (750 words) , Download 4 , Essay

The author states that to regulate service delivery, supervisors tend to enforce procedures and rules on the staff to restrict their discretion and autonomy. These similar procedures and rules are envisioned to restrict the magnitude of service delivered for the client and the subsequent absence of customization.

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Issues in AmFam Health Policy Marketing Essay

3 pages (843 words) , Download 2 , Essay

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Health insurance is one of the key policies that are sold by various insurance companies. In some cases, however, these services fail to satisfy the needs of the people to whom they are given. One of the insurance companies that offer these services around America is American Family Insurance commonly known as AmFam.

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Market Oriented Product Innovation Marketing Case Study

8 pages (2000 words) , Download 2 , Case Study

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The study evaluates the critical success factors of the Samsung Galaxy S series and analyzes the strategic options that have been utilized to achieve those success factors. Further, the strategic option tools have also been utilized for deeper insights into the strategic implementation and its impact on the company.

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Online Bookstore E-marketing Marketing Term Paper

4 pages (1000 words) , Download 2 , Term Paper

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Online Bookstore E-marketing Name: Institution: ONLINE BOOKSTORE E-MARKETING Introduction The ability for a customer to buy books online provides him/her with an ultimate personal experience. It makes it possible for anyone to procure books that are tailored to their specific interests on any day and at any time.

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Repeat Purchases, High and Low Involvement, Organizational Purchasing and Consumer Satisfaction Marketing Assignment

5 pages (1250 words) , Download 2 , Assignment

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Repeat Purchases. It is crucial for marketers to ensure repeat purchases for profitability reasons and for ensuring long-term loyalty to a particular brand. As it is related to profitability, when a consumer is willing to repurchase a product, it ensures that there will be stable revenues.

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Agency or in house advertising Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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These factors will assist the company before and during the formulation of marketing and advertising strategies. After reviewing the case, an analysis has been done which is mentioned in the subsequent sections of this paper. They are: Lack of Expertise in Relevant Field Improved Technological Features such as Graphics, Animation etc Improved and Unique Advertisement Concepts/ Ideas etc Changing Trends in the field of Advertisement Protection from communication mistakes in messages, which are delivered through advertising.

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Market Segmentation Marketing Essay

3 pages (750 words) , Download 4 , Essay

This is where the diversity of demand brought by any business entity into the marketplace are properly understood and characterised. It is developed by identifying a given number of identical market segments which are of a justifiable size, can be distinguished, customer oriented, profitable and can be easily accessed, and then selects a target group(s) for its marketing operations.

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Managing People - British American Tobacco Marketing Essay

3 pages (1035 words) , Download 2 , Essay

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Flexible working refers to working according to the needs of an employee according to Romer (2011, 6). Flexible working entails part-time work, flexible working hours, leave, part-year working, and variable year working (Romer 2011, 6). Flexible working can also allow an employee to work remotely or at home as long as the expectations are met.

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Black & Decker (SWOT analysis) Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

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Black & Decker is one of the world’s biggest manufacturers of power tools and accessories. The products range from the smallest of screwdrivers which are used rarely by domestic consumers to heaviest parts of machinery used at the industrial scale. The products are classified into two categories: home use and industrial use.

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Gold Coast Tafe marketing and survey research Marketing Case Study

4 pages (1000 words) , Download 3 , Case Study

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The focus group technique will be used to research the GCIT brand’s effectiveness with regards to different segments of the target market. A small number of individuals can be brought together to talk about the topic. A moderator is used to co-ordinate the discussion and the persons selected for the focus group have to be of a shared background and possess similar experiences in their education preferences (Krueger & Casey, 2010).

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Marketing Essays