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Marketing Essays

Result for Subject Marketing:
19702 essays
Globalisations Impact on Fashion and Garment Industry Marketing Dissertation
53 pages (10213 words) , Download 3 , Dissertation
A qualitative case study is conducted in which primary and secondary data are collected. The primary data consist of interviews with 12 SME owners/managers in the fashion and garment industry.  The secondary data consists of browsing the interviewees’ websites, the websites of other SMEs and larger firms in the fashion and garment industry. 
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IKEA marketing concept Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The IKEA Company brand is a strong brand. This is mainly due to its unique cultural branding that portrays the fashionable design and value to ensure the creation of affordable and contemporary furnishing products. The brand symbolizes the unique and tasteful household products that offered at an affordable price that inspires customers.
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McDonald's Brand Attributes, Values, and Personality Marketing Assignment
3 pages (1020 words) , Download 48 , Assignment
Free
McDonald’s is the leading fast-food retailer globally. It has more than 33,000 retail outlets in 119 countries. The organization promises a standard quality of food with the combination of supreme convenience and customer services. The company is famous for its Big Mac burgers, fries, and different food items.
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Studying Marketing, Boosting Up Confidence Level, and Polished Communication Skills Marketing Essay
8 pages (2015 words) , Download 2 , Essay
Free
The course of International Marketing brought an understanding and analytical capabilities in every student of the class. The lectures and the seminars opened new learning opportunities including the formation of new concepts and the removal of old obsolete ones. The objective of the paper is to reflect on my experiences in the group tasks and the learning outcomes from the course.
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Difference between Traditional Marketing and Customer Relationship Management Marketing Essay
7 pages (1993 words) , Download 4 , Essay
Free
Marketing does focus on orchestrating one-on-one communication with early-stage prospective customers and on the routing of new prospects for managing subsequent marketing and selling activities of a firm. Organizations have to compete in the global markets and in these markets, it is impossible to avoid the transfer of goods without the use of protection laws among other different obstacles.
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Marketing and Distribution Management of Samsung Electronics Marketing Essay
8 pages (2306 words) , Download 4 , Essay
Free
Samsung Electronics Co., Ltd is a multinational in the electronics industry. This company is a subsidiary of the Samsung Group of Conglomerates and according to revenue is the largest technology company in the world. It is an industry leader when it comes to the production of electronic equipment such as telecommunication electronics, consumer electronics, home appliances, and semi-conductors.
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Domestic and Global Branding Strategy - Branding, Pricing, and Distribution Marketing Assignment
5 pages (1364 words) , Download 2 , Assignment
Free
As UW offers products in the United Kingdom, its branding strategy shall be based on providing consistent quality products because if a brand of a company fails to make an impression in their own country then it is less likely that the product will become a success outside the country. Therefore, the product shall be based on good quality (Gelder, 2005).
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Strategic Marketing of Wal-Mart in Contrast to its Competitors Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Wal-Mart, of course, ranks highest with regards to product differentiation and falls within a relatively low price range. Comparatively, stores such as Family Dollar and Dollar Tree offer a far lower level of product differentiation but much lower pricing than does Wal-Mart. Likewise, Wal-Mart’s main competitor in the US retail market.
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Advertisement for LibraTech Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Everyone in the world today seeks a way in which he or she can do all his businesses very fast and accurately. Every individual seeks accuracy, speed, efficiency, and compression of data to enhance security and portability.For instance; the generation of today is seeking a way in which it can handle its studies and all readings in general without having to carry around heavy and bulky books.Many individuals are also bugged by the fact that they have to stay in the libraries when they want to gain accessibility to a certain book or when they want to read some specific manuals.What people are looking for is mobility and convenience.People want a reading version whereby they can access all the n
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Repeat Purchases, High and Low Involvement, Organizational Purchasing and Consumer Satisfaction Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Repeat Purchases. It is crucial for marketers to ensure repeat purchases for profitability reasons and for ensuring long-term loyalty to a particular brand. As it is related to profitability, when a consumer is willing to repurchase a product, it ensures that there will be stable revenues.
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Target market and branding (Bayer Aspirin case) Marketing Essay
4 pages (1000 words) , Download 7 , Essay
Free
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.
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Marketing Mix and Segmentation of Sony Marketing Essay
7 pages (2101 words) , Download 2 , Essay
Free
The purpose of this assignment is to know about marketing, its different types, and how Sony Inc uses marketing and applies different marketing tactics to it to sustain in this competitive environment (AMA, 2004). Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name.
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The Importance of Marketing Concepts in a Real-World Business Scenario - Case of Starbucks Marketing Essay
8 pages (2399 words) , Download 3 , Essay
Free
The key purpose of this essay is to underpin the importance of marketing concepts in a real-world business scenario. The essay will try to shed some light on the use of marketing concepts, such as product, place, price, promotion, segmenting, and identifying target market and integrated marketing communication mix, in order to address real-world business challenges.
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Caja Mediterrneo Bank Insolvency Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The author states that in the first nine months of 2009 alone, the bank lost 1.7 billion Euros. The loans that could be considered bad were about 20.8 percent. CAM was formed after 29 financial institutions integrated. The institutions had been formed at different times with the oldest having being formed as early as 1875.
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Local Economic Development Project Case of Walsh Ranch Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
This paper highlights the purposes, served by the Walsh Ranch community, which include economic growth, expanding population needs and development of centres for multiple growth. The project not only aims at providing for its residents but also considers for the environmental factors and encourages its preservation and further cultivation.
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Marketing Communication and External Environment of a Company Marketing Essay
7 pages (2029 words) , Download 2 , Essay
Free
The Azimuth company’s value lies in customer satisfaction. After eight years of successful operation, Azimuth has decided to enter the luxury watch industry in order to increase its market share. The stabilized government policy and strong economical background of Singapore will influence Azimuth to operate in Singapore.
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Online Bookstore E-marketing Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
Free
Online Bookstore E-marketing Name: Institution: ONLINE BOOKSTORE E-MARKETING Introduction The ability for a customer to buy books online provides him/her with an ultimate personal experience. It makes it possible for anyone to procure books that are tailored to their specific interests on any day and at any time.
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Marketing Strategy of Starbucks Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The 2006 Global Quest that saw Starbucks appear stable is yet another proof that more and more needs to be done if Starbucks is to remain a gigantic firm in the coffee making industry. Given that major surveys into the 2006 Global Quest indicate that the best was still on its way, the need to alter the part of the quest is substantial.
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Consumer Behaviour and Research Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The need to satisfy human wants has been present ever since the origin of man. While the desire to fulfill a certain need could be rife, the process of obtaining the necessary product or service is normally complex, owing to the existence of products and services that can fulfill the need, or the shortage of the resources that an individual has.
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Starbucks Brand Analysis Marketing Essay
4 pages (1127 words) , Download 3 , Essay
Free
A brand is a collection of symbols or experiences that is associated with a product, service, or organization (Gupta, 2009, p. 01). The brand of a company reflects the organization’s concept, principles, ethics, and values. Let us take the example of Starbucks and analyze the various aspects of the brand in terms of the brand promise, personality, values, attributes, and identity.
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Superior Grain Inc Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The Canadian Government and Poland had negotiated a new contract for the next year and the expected number of ships would increase from 115 to 135 within the same 8-month period. The concern was whether the increased volume from allotted shipments under a new contract between the Canadian Government and Poland would make building a third wharf a profitable investment.
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Demographic and Psychographic Data for Kudler Fine Foods in Developing Its Marketing Strategies Marketing Essay
4 pages (1126 words) , Download 2 , Essay
Free
This memo will detail aspects of demographic, psychographic data, and explain why the information is important to Kudler Fine Foods' integrated marketing communications plan (IMC). This memo will go into detail on how to develop a marketing plan that would be reliable to use throughout the various platforms of media that will focus on a particular market segment in order to increase Kudler Fine Foods’ customer base.
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The Power of Thinking or Feelings in Crest and Vaseline Advertisements Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
People is a weekly magazine designed for women, with ages ranging eighteen years old to early thirties. Their audiences tend to be college-educated and have middle-class status. The advertisements are geared toward the middle-class, who usually spends a great deal of money on personal care and hygiene products
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The Decline of Dial-Up Internet Service Marketing Term Paper
5 pages (1560 words) , Download 2 , Term Paper
Free
Consumers are seeking opportunities to migrate to metropolitan or suburban areas at a much faster pace than those looking for rural living opportunities. It is in the urban regions of the United States where major, contemporary Internet providers have developed the appropriate technologies and support tools to sustain broadband Internet access.
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International Gaming Research Paper The Philippines Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Manila currently experiences tourism volumes of one million travelers each year (MSN Encarta 1), which continues to provide nearly four percent of total GDP for The Philippines. Manila gained its first casino in 1990, after de-regulation of the industry in an effort to boost national revenues.
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International Gaming Marketing Research Paper
3 pages (1082 words) , Download 2 , Research Paper
Free
Indonesia is one international tourist destination that has allowed casino gambling to be developed as a means of sparking consumer interest in tourism and generating more revenues for urban development. Through commercial and urban development, as well as foreign direct investment from public and private investors, Singapore now boasts tourism as its number one contributor to economic health.
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Market Oriented Product Innovation Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The study evaluates the critical success factors of the Samsung Galaxy S series and analyzes the strategic options that have been utilized to achieve those success factors. Further, the strategic option tools have also been utilized for deeper insights into the strategic implementation and its impact on the company.
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Packaging and Pricing Strategy Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
From this paper, it is clear that the packaging and branding decisions may be more important than physical product decisions. Also, successful promotion of Packaging and Branding concepts have helped to make Lowes Home Improvement Stores the second largest home improvement retailer in the world today.
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Marketing across Culture Marketing Essay
10 pages (2702 words) , Download 2 , Essay
Free
Denon, a manufacturer of semi-professional audio components sells the same basic version of their surround sound receivers using different model numbers and finishes (silver, black, gold-tone) depending on the market in which it is intended to sell. They also limit the warranties depending on where the product is marketed. Why does Denon do this? What else could they do to combat this problem?
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Strategic Analysis of Starbucks Coffee Company Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
Crossing the Atlantic Ocean in the mid of the seventeenth century, coffee replaced beer and became New York’s favorite morning beverage. Coffee has played a vital role as a beverage in the history of America. Howard Schultz, CEO of Starbucks, saw a world of opportunities and therefore came up with a distinct coffee brand and named it as Starbucks.
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Ethics in Marketing Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
This paper will pick three different scandals regarding ethics in marketing and discuss them. These scandals are the Tesco Meat Hoers Scandal, Nestle Infant Milk Formula Scandal and the Mexico Bribery Scandal Challenges Wal-Mart on Corporate Ethics. Tesco Meat Horse Scandal The Tesco meat horse scandal was a food scandal whereby DNA traces of horse meat were discovered in Tesco frozen meat burgers (The British Assessment Bureau, n.d).
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Company Introduction, Market Segmentation, and Product Positioning Marketing Assignment
5 pages (1574 words) , Download 2 , Assignment
Free
UW in a short period of time has become a popular clothing brand and its designs and varieties are admired by a large number of customers in the cities in which it operates. Although the business has been successful and there are satisfactory levels of profits earned by the company, but increase in competition has resulted in a tough competitive environment for the company to operate.
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Universal Fiber and Textile Company: The Practice of Public Administration Marketing Research Paper
8 pages (2060 words) , Download 2 , Research Paper
Free
Certainly, there will be differences that will be created in settling this issue. Turner himself is in a dilemma, and he has a question on how to turn down Ferris's request to become the Deputy Sales Manager when he had done so much for Turner that this might antagonize him and affect his performance in the department.
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Repositioning of Hobnobs Marketing Essay
3 pages (812 words) , Download 5 , Essay
Free
In the field of marketing, positioning describes the process that marketers use to try and create an identity or image for their business, brand, or product in the minds of the targeted market groups (Trout & Rivkin, 2). On the other hand, repositioning is the process of changing an existing brand’s identity relative to a competing product’s identity.
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Apples Business Strategy, Work Model, Employee Management and Leadership Practices Marketing Essay
5 pages (1566 words) , Download 3 , Essay
Free
During critical analysis of its vision and mission statement, an examination of Apple’s compliance to business ethics was also performed. The overall outcome of this analysis elaborates that Apple has made innovation and simplicity a foundation of not only its products but its organizational philosophy as well. 
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Explaining the Meaning of Buyer or Consumer Behaviour Marketing Essay
7 pages (2013 words) , Download 2 , Essay
Free
The essence of marketing is to offer products and services that are needed by the consumers but this process demands investigation of a certain targeted market place especially buyer behavior which puts the buyers at the forefront of the decision-making process towards purchasing a certain good or service (Lancaster & Reynolds, 1999).
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The Chicken Coop Marketing Plan Marketing Case Study
6 pages (1500 words) , Download 5 , Case Study
Free
According to Kaser and Oelkers, marketing research helps to explore a series of issues, also known as research questions that are critical for achieving the targets set through a particular marketing plan. The practical implications of the above views are made clear by referring to the case of the firm under examination, i.e. the Chicken Coop.
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Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Product) Marketing Dissertation
35 pages (8750 words) , Download 2 , Dissertation
Background of the Study With recession impacting the marketing world to a great extent, one the most impacted category was one of luxury products. Luxury products sales declined with the onset of the global recession but as the economies revive now, luxury products are again gaining the attention of marketers around the world.
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The Role of Retailer Branding Strategies within Retail Stores Marketing Essay
14 pages (3875 words) , Download 2 , Essay
Free
The significant growth and rise of technology and communication since the decade’s beginning, along with the emergence of highly sophisticated technological devices promoted by various telecommunication companies around the world, has brought a massive change in the mode of functioning of societies and businesses in various corners of the world.
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A Footwear Manufacturing Company - New Balance Marketing Research Paper
8 pages (2000 words) , Download 4 , Research Paper
Free
The author states that one of the areas that have seen major changes and continues to be unfinished in terms of expected changes in the area of corporate social responsibility. Today, the company is tasked with shifting line of corporate social responsibility from just doing what is right into an integrated business strategy.
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Contemporary Hospitality Management Marketing Essay
4 pages (1224 words) , Download 2 , Essay
Free
The frontline employees have the capacity to influence the employees to revisit business premises repeatedly. Tony Roma has identified the frontline employees are the brand of the restaurant. The company has heavily invested in training these employees to ensure they handle customers efficiently. In the food industry, customer satisfaction and loyalty are largely influenced by frontline service providers.
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Strategic Operations Management and Marketing Management of Classic Airlines Marketing Essay
9 pages (2355 words) , Download 2 , Essay
Free
The success of the company can be measured through the fleet of 375 aircraft operating in more than 240 regions at a daily average of more than 2300 flights. The organization employs a large number of workers; there are 32k individuals working for the airlines and the organization has earned a total of $10m during one year while $8.7 billion have only been earned by the sales department.
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Total Quality Management in RWDI Marketing Essay
6 pages (1786 words) , Download 2 , Essay
Free
There are various concepts that are used by firms and businesses to improve the quality of production. When these concepts are implemented the firm gains by giving satisfactory results to customers. The first concept in TQM is developing customer focus. Customers create the main demand for the products and services that are offered and will have a direct impact on the performance of a business.
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Leatherman Tools Brand Analysis Marketing Essay
3 pages (940 words) , Download 3 , Essay
Free
Today, Hoovers reports that most of the tools produced by Leatherman can squeeze or put a squeeze on a host of items in a little over than ten disparate ways. The pocket tools produced by the company have a dozen ways in which to fold while boasting a rich number of products in the market, averaging thirty products.
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Market Analysis of Leatherman Tool Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
The range of tools the company provides solutions for the expected and unexpected needs of the younger, as well as the luxury market. LT has 29 years of experience and expertise in the business of developing a combination of tools facilitating its customers with a wide range of solutions for action sports, do-it-yourself, emergency, outdoor, and tactical trades.
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Topic in Instruction Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company website of cowgirl chocolate itself can process the promotional target of the company. The top management of the company only has to increase the advertising through the website. Moreover they can do social media marketing or marketing the products through search engines like Google, Yahoo or Ask.com.
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Micro biology 100 Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
People today still remember him for discovering and promoting vaccination to eradicate smallpox. However, Jenner is just one among many other microbiologists who have made significant discoveries that are also important to the contemporary society. Therefore, it is not just to bestow all credit to Jenner, when there are other microbiologists who made significant contributions to this field.
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Analyzing Buyer Behavior Marketing Essay
5 pages (1334 words) , Download 2 , Essay
Free
Arnold Stonewall has hired me as his business manager to help boost business and increase profitability because he has been in the business for over thirty years and now he has noticed a change in fashion and he needs my Input. This is how I analyzed the data from the statistics at hand. I went ahead looked at the grooming and promotion information then interpreted it as shown below.
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Marketing Across Cultures - The Distribution of Products in China, Japan, and India Marketing Essay
12 pages (3285 words) , Download 2 , Essay
Free
In distributing products in China, Japan in India, marketers can expect to experience difficulties in communicating with consumers as a result of language and other cultural differences. For example, although Mandarin is the national language of China, there are at least more than one hundred other languages as a result of a large number of ethnic groups in China.
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Marketing Across Cultures Such as a China, Japan, and India Marketing Term Paper
10 pages (2698 words) , Download 2 , Term Paper
Free
There are One main problem that is likely to be encountered in all three countries is the language barrier. None of these countries have English as the most common language and people communicate in their local dialect most of the time meaning it will be difficult for an individual who is not familiar with them to transact any sort.
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