Marketing Essays

According to an opinion, “customer-based brand equity is the differential effect that brand knowledge has on consumer response to the marketing of that brand” (Kotler, Keller, Koshy, and Jha, 252). The theorists add that the brand possesses positive customer-based brand equity when consumers respond more favorably to the way the brand is marketed.

The success of marketing decisions is depended on a series of factors. Marketers need to take into consideration the position of the firm involved in its industry but also the market trends, which they are likely to change continuously. A series of marketing techniques is available to marketers in order to develop effective marketing plans.

Ice merged types of the drinks, like the slushies, are as well offered, typically in fruit tastes. Pearl milk tea (PMT) is among the favorite types of bubble tea. This type is referred to as Boba milk tea in the United States of America. It comprises of small balls prepared by pearls that have tapioca starch.

This is followed by branding and packaging activities where the appearance and aesthetics of the product are taken care of. Distribution involves deciding the right mode and channels of selling and managing the product supply chain. Promotion involves marketing advertising, communication, sales promotion, and maintaining public relations.

China follows the rules of free trade and the shipping industry of China experiences an evident breakthrough in the service sector of the shipping industry. COSCO could survive during the post-crisis period and it continues fighting for potential customers on the background of the dynamically changing global market.

The author states that the organization’s management must first understand the external environment in order to plan for the future. A firm is frequently oblivious to the factors that affect its future. A marketer can comprehend the marketing environment through conducting a marketing research.

The business also has to come up with plans and simulation models that direct it to achieve its objectives. These models play a major role of preventing instances such as project failure. Hence, a project can only be implemented once the trials in the models prove to be successful.

Many people would associate youthfulness with creativity and aggressiveness; characteristics that the parties are gunning for in surviving in the current political climate. Murphy’s compelling biography attracted the attention and empathy of the delegates and party members. Murphy’s message is geared towards enhancing democracy and equality.

Thus, international marketing has become a necessity for organizations to survive the global competition. Trading blocs have grown in larger numbers with increasing tensions with the need for globalization trying to resolve such issues. Social changes have also taken place affecting the economy of the world in general.

Global Marketing Strategy. Every organization in the world of today is started with the objective of making profits unless it is a parastatal. Thus, business organizations will strive to gain and maintain customer loyalty, to obtain a satisfying market share and maintain it.

The author states that to regulate service delivery, supervisors tend to enforce procedures and rules on the staff to restrict their discretion and autonomy. These similar procedures and rules are envisioned to restrict the magnitude of service delivered for the client and the subsequent absence of customization.

Health insurance is one of the key policies that are sold by various insurance companies. In some cases, however, these services fail to satisfy the needs of the people to whom they are given. One of the insurance companies that offer these services around America is American Family Insurance commonly known as AmFam.

The study evaluates the critical success factors of the Samsung Galaxy S series and analyzes the strategic options that have been utilized to achieve those success factors. Further, the strategic option tools have also been utilized for deeper insights into the strategic implementation and its impact on the company.

Online Bookstore E-marketing Name: Institution: ONLINE BOOKSTORE E-MARKETING Introduction The ability for a customer to buy books online provides him/her with an ultimate personal experience. It makes it possible for anyone to procure books that are tailored to their specific interests on any day and at any time.

Repeat Purchases. It is crucial for marketers to ensure repeat purchases for profitability reasons and for ensuring long-term loyalty to a particular brand. As it is related to profitability, when a consumer is willing to repurchase a product, it ensures that there will be stable revenues.

These factors will assist the company before and during the formulation of marketing and advertising strategies. After reviewing the case, an analysis has been done which is mentioned in the subsequent sections of this paper. They are: Lack of Expertise in Relevant Field Improved Technological Features such as Graphics, Animation etc Improved and Unique Advertisement Concepts/ Ideas etc Changing Trends in the field of Advertisement Protection from communication mistakes in messages, which are delivered through advertising.

This is where the diversity of demand brought by any business entity into the marketplace are properly understood and characterised. It is developed by identifying a given number of identical market segments which are of a justifiable size, can be distinguished, customer oriented, profitable and can be easily accessed, and then selects a target group(s) for its marketing operations.

Flexible working refers to working according to the needs of an employee according to Romer (2011, 6). Flexible working entails part-time work, flexible working hours, leave, part-year working, and variable year working (Romer 2011, 6). Flexible working can also allow an employee to work remotely or at home as long as the expectations are met.

Black & Decker is one of the world’s biggest manufacturers of power tools and accessories. The products range from the smallest of screwdrivers which are used rarely by domestic consumers to heaviest parts of machinery used at the industrial scale. The products are classified into two categories: home use and industrial use.

The focus group technique will be used to research the GCIT brand’s effectiveness with regards to different segments of the target market. A small number of individuals can be brought together to talk about the topic. A moderator is used to co-ordinate the discussion and the persons selected for the focus group have to be of a shared background and possess similar experiences in their education preferences (Krueger & Casey, 2010).

Comparison of Marketing Strategies Table of Contents Table of Contents 2 Overview of the Company 3 Service marketing mix for British Airways in UK’s and USA’s perspective 3 Product 4 Pricing 5 Promotion 6 Place 8 People 8 Process 9 Physical Evidence 9 Conclusion 10 Overview of the Company British Airways is located in Waterside, close to London Heathrow Airport in UK.

Recommendations • It should further enhance its customer services and develop an organizational culture that empowers employees. By increasing the number of customer service agents it would be able to provide passengers with improved personal service and emotional support and security at the time of crisis.

Our criteria for selecting one or a few sellers to participate in the contract are brands and end-users feedbacks about them. Statistics won’t like so I used to collect feedback from different types of end-users. One of the trickiest parts is contract negotiation, as a project manager, I always see to it that the contract would always in favor of the company. 

They are more knowledgeable and sophisticated than the standard consumers. They are characterized as industrial, institutional, intermediate and government or public sector organizations. The industrial organizations are usually more risk averse and will buy more proven brand name products.

Midland News Association (MNA Media) is the largest independent regional news company in the UK. The company is owned and operated by the Graham family of Wolverhampton. Two of its daily titles, Express & Star and the Shropshire Star, are Britain’s biggest selling regional daily newspapers and sell more than 200,000 copies every day.

The research paper elaborates the fact behind the obsolescence of landline usage in the United States of America (USA). In the 20th century the USA has been the leader in landline density in the world. Slowly with the advent and the rapid response in the usage of wireless phones and Voice Over Internet Protocol (VoIP) the usage of landlines has come to the verge of extinction in the USA.

There are stakeholders called consumers who have the power and freedom to choose from thousands of services and product offerings. The objective of marketing communication is to provide a platform where businesses are able to attract and retain all interested parties and stakeholders are made aware of the value of services and goods offered to them (Rossiter and Bellman, 2005).

The financial crisis had various effects on the economies of many countries such as reduction in the level of employment due to poor economic performance which went on for a long period, reduction in the wealth of consumers, and poor performance of the major business, which made some collapse. These worsen the living standards of the citizens.  

VSauce plays an important role in promoting creativity in an industry where science and technology have taken over even in the simplest activities which have captured the interests of all age brackets. Technological advancements in web hosting services and server distribution necessitate the community and/or content website to have several visits.

According to the paper foreign branding is marketing and an advertising term which describes the implied superiority or cachet of several products and services with attractive foreign-sounding names. Several manufacturing or service providing organizations use foreign branding strategies in order to attract significant number of target customers towards the brand.

Additionally, legal and environmental factors will also be discussed (completes PESTLE analysis). Under Porters 5 Forces analysis, the 5 forces that influence any given industry will be discussed. These include powers handled by the supplier and the buyer, threat of substitution, competitive rivalry, and threat of new entry.  

These fabrics are offered in a variety of styles and help regulate body temperature and increase performance in all weather conditions. Under Armour sells their products worldwide and are worn by many athletes in various sports, as well as people with active lifestyles.

The celebrity endorser is a ubiquitous feature of modern marketing and millions of dollars are spent annually on celebrity endorsements contracts. There are often three types of endorsers: the celebrity, the professional, and the typical consumer. For celebrities, it is often a huge victory when they are under a contract with big corporations.

Australia has given the major emphasis on exporting manufactured goods. Australia has a strong infrastructure along with stable institutions to support its trading activities. It is rich in skilled workforce and agricultural produces. Australia has been adopting Technology in its business environment.

The research explores the ways through which the Nike persuades the viewers towards its brand. The slogan of this campaign is named as, “Find Your Greatness.” The spot was launched during London Olympics 2012. The core purpose of this advertisement was to cater masses by taking advantage of Olympic coverage and alert television audience.        

The interior design industry has witnessed tremendous growth over the last decades. This is particularly so in Canada, where the industry has grown tremendously in the past few years. The growth is partly attributable to the strengthening of the economy and the increasing number of homeowners who seek interior designers to beautify and charm their homes.

According to the paper this shows the popularity of the product and the acceptance among general public. The response that this product received led to Apple continuously trying to innovate and add new features to its new versions. In this report we will first analyse the marketing mix of iPad, which is the four key elements of marketing, Product, Price, Place, and Promotion.

Toyota has experienced brand reputation problems in the European market, making it critical to enter new markets to offset revenue losses in this part of the world. Recurring recalls have damaged the brand and a new market opportunity, Brazil, could produce revenue growth until the brand is able to re-establish its quality reputation in Europe.

People enjoy coffee while reading books, listening music or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for.

The study of economic development of a country studied based on the parameters of per capita growth in income, generation of large scale employment opportunities, increase in the level of national income and growth in the export and import activities owes due to the actions of the entrepreneur.

This paper discusses some of the problems that might be encountered by logistics, in the distribution and supply chain management and how the internet does influences trends in the marketing channels. The paper also talks about to what extent are these segments measurable, accessible, substantial, differential and actionable.

This will be followed by monitoring the results, such as the ROI and the activity on the website. Analysis and traffic will be created to build the right alternatives in finding the results and in recognizing the trust among customers. All of the reviews will be monitored before going into final use; however, these will also help to add to the campaigns and the growing structure of the website.

A service industry refers to the industry that provides services for people but does not result in the productions of goods. It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is the hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 on the Fortune 500 list.

The changing dynamics of the average feminine physique coupled with the average weight of individual consumers forces apparel companies to be even more flexible with their overall product offerings and evolve with changing market demands. Currently, in the United States alone, the average size of a single article of woman’s apparel that is sold is a size 14.

Relationship with the third part vendors tends to provide a viable means for retailers in order t grow their business cost-effectively and manage the resources. Therefore it can be said that the use of multiple channels tends to create significant opportunities for the retailers to increase revenue and target as well as interact with the customers.

International marketing can be recognized as the marketing activity that is conducted by companies in overseas markets. It can further be referred to as company-level marketing criteria in the global market. It comprises the market determination along with other parameters such as targeting, marketing mix, entry-mode choice, and tactical decisions so that the firms can vie in the global markets.

In the business spectrum, business people survive through their capacity to develop products that align with the expectation of their customers all over the world (Trocchia & Luckett, 2013, p. 36). The concept of understanding how these customers act and react in response to certain marketing dynamics is a very important concept for any person who engages him or herself in the world of business.

The study will propose a marketing plan for Masafi’s mineral water. The project will start with the mission and vision of the organization. Following these, the study will provide a brief history of Masafi.  A PLC and BCG matrix has been implemented for the purpose of the study. Then a market analysis has been conducted in order to understand the customer value and current customer trend.

The company holds a market share of 40% in an oligopoly marketplace. Perceptual maps are used in the simulation to develop a positioning strategy. A perceptual map is the visual representation of the customer’s perception of a brand. In the simulation I served the role of marketing manager.

Advertisement can generate new leads for personal selling by the salesmen and middlemen for being able to augment the buying psychology beforehand. Effective advertisements can create a positive image about the brand and improve the parameter of public relations of the company. Advertisements are often used in a conjoint manner with direct marketing to attract customers to the point-of-purchase display.