Free

Ethics in Marketing - Essay Example

Comments (0) Cite this document
Summary
Ethics in Marketing Name: Institution: Ethics in Marketing Marketing ethics refers to the area of applied ethics that deals with the decent principles behind the regulation and operation of marketing (Stevens, 2004). However, there have been a lot of scandals regarding numerous organisations out there regarding their marketing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Ethics in Marketing
Read TextPreview

Extract of sample "Ethics in Marketing"

Ethics in Marketing Ethics in Marketing Marketing ethics refers to the area of applied ethics that deals with the decent principles behind the regulation and operation of marketing (Stevens, 2004). However, there have been a lot of scandals regarding numerous organisations out there regarding their marketing. This paper will pick three different scandals regarding ethics in marketing and discuss them. These scandals are the Tesco Meat Hoers Scandal, Nestle Infant Milk Formula Scandal and the Mexico Bribery Scandal Challenges Wal-Mart on Corporate Ethics. Tesco Meat Horse Scandal The Tesco meat horse scandal was a food scandal whereby DNA traces of horse meat were discovered in Tesco frozen meat burgers (The British Assessment Bureau, n.d). The FSAI - Food Safety Authority of Ireland - carried out tests on a variety of salami and beef products whose expiry dates were from June 2012 to March 2014. Of the 27 meat products examined, 37 percent had positive horse DNA and 85 percent had positive pig DNA. Of 31 meat sample products tested, 21 samples were proved to have pig DNA; however none was found with positive horse DNA. 19 salami samples were examined, but were negative from all unfamiliar DNA. Of the 37 percent of beef samples that were found to have positive horse DNA, Tesco Burgers carried 29.1 percent of these samples (The British Assessment Bureau, n.d). All other examined supermarkets and food chain stores had less than 0.3% horse DNA. This type of meat -horse meat - is not a usual food consumed by people. Religious or sacred groups such as the Jewish or Muslim cannot eat certain types of meat, in particular pig (Brummer, 2012). The obscurity of Tesco burgers is that the plants, from which the meat in question came from, do not produce horse meat. This implies that cross-contamination is not likely, if not possible. According to the FSAI, the existence of horse meat in Tesco burgers is proof of some extensive deception where some people are trying to alternate horse meat for beef. From a business perceptive, the motive for the contagion does not truly matter since a PR disaster has transpired and it will take time for Tesco to recuperate from it. Nestle Infant Milk Formula Scandal The Nestle boycott referred to a boycott initiated on 7th July, 1977, in the US, which was against or opposed the Swiss-based Nestle firm (Stevens, 2004). The boycott swelled in the US, and stretched out into Europe at the start of the 80s. It was provoked by distress about Nestle's "antagonistic advertising" of breast milk alternatives (infant formula), mainly in less financially developed nations, which activists argue that it contributes to the avoidable suffering, as well as deaths of babies, mainly among the deprived nations. Among the activists, Professor Derek Jelliffe along with his wife Patrice, who helped set up the World Alliance for Breastfeeding Action, were mostly influential in helping to organise the boycott and giving it sufficient visibility throughout the world. Some of issues that might arise when deprived mothers switch to these formulas are explained below. Many mothers use less recipe powder, which is essential, so as to make a bottle of formula last longer. Some infants, as a result, get inadequate nourishment from weak mixtures of formula. Formula should usually be mixed with water, and it is regularly contaminated in deprived nations, leading to illnesses in weak infants (Nill, 2003). Many mothers, owing to the low literacy levels in developing countries, are not conscious of the hygiene methods required in the preparation of bottles (Stevens, 2004). Still mothers who are able to interpret in their native language might be unable to interpret the language in which sterilisation instructions are written. A matter that puts the life of innocent infants at risk should not be compromised at all (Whysall, 2000). Mexico Bribery Scandal Challenges Wal-Mart on Corporate Ethics The globe’s largest private employer Wal-Mart, with 2011 trades worth $421.85 billion, is coping with a major blow to its repute after being accused of a sweeping bribery campaign done by senior managers in Mexico keen to enhance the company's expansion in the market. The New York Times explained the Mexican shame as an extended struggle within the corporation that eroded its much revealed commitment to the uppermost ethical and moral standards against its persistent pursuit of expansion (Nill, 2012). According to the news paper report, the mega-super mart was alerted of the state of affairs in Mexico from an ex- senior manager, who elucidated how the firm’s Mexican branch had arranged a campaign of corruption to win market supremacy. However, instead of opting to expand an internal research, Wal-Mart’s seniors decided to close the Mexican branch. In an additional curl, one of those seniors, former Wal-Mart CEO - Lee Scott - at the moment, works at a private equity fund with relations to former presidential candidate Mitt Romney (Shayon, n.d). The New York Times tales the seven-year campaign of immoral behavior, toting up more than $24 million in “deduce payments” and business antagonism, which has made Wal-Mart the prime private employer company in Mexico holding up to 209,000 workers. References Brummer, J 2012, ‘Business ethics: micro and macro’, Journal of Business Ethics, vol. 4, no. 2, pp. 81-91. Nill, A 2003, ‘Global marketing ethics: A communicative approach,’ Journal of Macromarketing, vol. 23, pp. 90-105. Nill, A 2012, ‘Research on marketing ethics: a systematic review of the literature,’ Journal of Macromarketing, vol. 27, no. 4, pp. 256-273. Shayon, S n.d, Brand channel, viewed 26th January 2013, http://www.brandchannel.com/home/post/2012/04/23/Walmart-Mexico-Corporate-Citizenship-042312.aspx Stevens, B 2004, ‘The ethics of the U.S. business executive: a study of perceptions,’ Journal of Business Ethics, vol.54, no.3, pp. 71-163. The British Assessment Bureau n.d, The Tesco horse meat scandal and quality in the supply chain, viewed 26th January 2013, http://www.british-assessment.co.uk/articles/the-tesco-horse-meat-scandal-and-quality-in-the-supply-chain Whysall, P 2000, ‘Marketing ethics: an overview,’ The Marketing Review, vol. 1, no. 2, pp. 175-195. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Ethics in Marketing Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Ethics in Marketing Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/marketing/1466943-ethics-in-marketing
(Ethics in Marketing Essay Example | Topics and Well Written Essays - 750 Words)
Ethics in Marketing Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/marketing/1466943-ethics-in-marketing.
“Ethics in Marketing Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1466943-ethics-in-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Ethics in Marketing

Ethics in Marketing

... Ethics in Marketing The issue of ethics is immensely crucial in marketing research, as well as market research. Ethics deal with whether or not a certain action is upright or evil or right or wrong. Marketing practices continue to present the perception that, within business environments, marketing is the field most susceptible to unethical practices. It is, therefore, deducible that market researchers engage in unethical behavior, which undermines the effectiveness of marketing research and the entire marketing process (Murphy, Gene, Norman and Bowie 56). Volunteer participation is the focal point of marketing research since customer research procedures would ultimately become impractical without cooperation from the public... from which...
6 Pages(1500 words)Term Paper

Ethics in Marketing

...?CASE ANALYSIS al Affiliation) Preliminary Summary The article is based on the concept of applying ethics and social responsibility in marketing of tobacco products in developing countries. It begins by providing a summarized advantage of the use of strategic decision making in various companies. Moreover, it describes the four fundamental principles that managers should apply while managing the operations of their companies; these principles are based on the ideologies of Mark Pastin. The author begins by discussing the state of cigarette export in the United States of America. Consequently, it provides a discussion of the dilemmas presented by the advertisement of cigarette in third world countries....
4 Pages(1000 words)Essay

Marketing ethics

...?Good Marketing Ethics Ethical standards in business basically refer to the actions taken organisations as well as employees to ensure that their activities and operations are not detrimental but helpful to the surrounding community. Corporations endeavour to engage in ethical marketing as they perceive that this is what modern consumers expect. Some customers procure goods and services from certain outlets simply because they feel that those outlets cater for their needs as customers and are that these outlets conduct themselves ethically. In reaction to such trust shown by their customers, some companies actually increase their spending towards ethical marketing. The UK Co-operative bank is a perfect illustration of a business... the issue...
3 Pages(750 words)Essay

Marketing Ethics

...? MARKETING ETHICS (Nestle and Artificial Sweeteners) of (affiliation) Introduction The globalization trend created tremendous pressure for large firms to do business more competitively; marketing and advertising strategies are constantly reviewed for any changes and revisions that will help a global firm hold on to its market share, expand it, and at the same time, inspire intense consumer loyalty. This highly-competitive nature does not exempt the world's biggest food and beverage companies. The desire to grow bigger is a driver in business activities, and sometimes it brings into question some marketing techniques. The modern food industry, in...
3 Pages(750 words)Essay

Ethics in Marketing

...Ethics in Marketing The essay involves the discussion of the modern issues related to social marketing, and the increasing consumer awareness about marketing ethics. The paper also discusses the link between corporate social responsibility and business ethics while going to discuss the ethical implications of marketing to small children. Nisberg (1988:43) has defined business ethics as "a set of principles that guides business practices to reflect a concern for society as a whole while pursuing profits" Hackley (2005), defines ethics as a system of moral principles and rules of conduct that a society develops overtime. He further refers to ethics as what is right, good or consistent with virtue. Corporate Social Responsibility... is the...
15 Pages(3750 words)Essay

Marketing Ethics

...Marketing Marketing Ethics There has for long existed moral condemnations of marketing, even before marketing came into being a field of study. The past few decades experienced a remarkable increase in ethical concern. Arguably, marketing is predominantly susceptible to disapproval of moral practices. Marketing subdisciplines offer extensive opportunities for unethical conduct (Arnold, 2009, p. 123). Commercialism and marketing activities have not fared well in view of most ethicists, and it is only in recent times that a more thorough evaluation of business ethics...
6 Pages(1500 words)Research Paper

Marketing ethics

...Marketing ethics Introduction Ethics is a vital factor in the field of corporate governance, which has a considerable impact on performance of an organization. The factor can be related in two distinct ways through ethical assumptions and values that maintain a particular regime of corporate governance. The second theory is evident in methods used by organizations to manage their ethical performances. Ethics of governance is the term used to describe the first association; whereas, the latter association can be referred to as governance of ethics (Rossouw, 2009). An effective governance framework aligns organizational...
12 Pages(3000 words)Essay

Marketing Objectives and Ethics in Marketing

...Marketing Objectives and Ethics in Marketing al Affiliation Adobe Systems Company Adobe Systems Company is one of the best companies that ensure it has the required ethical principles in order to run the business to perfection. The company fits very well in our ethisphere environment because it clearly identifies the right things and priorities in terms of service and production and that is productive to the company. It is a company that has complete commitment with the largest degree of ethical standards and it always follows its rules and regulations as per to there principles. Integrity is their first principle where they carry their services with high ethical standards. There is respect everywhere starting from the employees... to the...
1 Pages(250 words)Book Report/Review

Marketing Objectives and Ethics in marketing

...1. There are many reasons why marketing ethics are important in the operations of any organization. “Enlightened companies encourage their managers to look beyond what regulatory systems allow and simply “do the right thing” (Kotler & Armstrong, 97). It is important for the marketers to take greater responsibility for their social and environmental impact of their actions. Social responsible actions present an opportunity for the companies to do well by doing good things. By being fair to the stakeholders and customers, ethical companies are likely to create loyalty among them which in turn improves the viability of their organizations. There are high chances of creating...
1 Pages(250 words)Coursework

Applied ethics ( ethics in marketing)

...APPLIED ETHICS (ETHICS IN MARKETING) APPLIED ETHICS (ETHICS IN MARKETING) Ethics in marketing deals with the moral principles of the operations and regulation of marketing. There are three theories of ethics in marketing: deontological, teleological and virtue theories. The deontological theory is based primarily on focusing upon adherence to moral rules or duties that are independent. On the other hand, teleology theory is characterized by a focus on the consequences any action might have. In order to make choices that are correct in morals, one has to have some understanding of what will result from the decisions made. Virtue theory emphasizes on helping people develop good character traits, for example, generosity and kindness... . The...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Ethics in Marketing for FREE!

Contact Us