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Ethics in marketing HIV drugs in Sub Saharan Africa - Research Proposal Example

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The paper "Ethics in marketing HIV drugs in Sub Saharan Africa" describes that there are various media reports that can provide information relating to the health problem in the region as well as pharmaceutical companies and their marketing practices…
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Ethics in marketing HIV drugs in Sub Saharan Africa
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Download file to see previous pages This research is undertaken in order to understand the role of ethics in the marketing of HIV drugs. Ethics in marketing HIV drugs is a social science research topic and needs to be done carefully due to its high relevance to society. The proposed research seeks to expand the role of ethics in marketing HIV drugs and is divided into two categories. The proposed area of research is divided into two parts. The first proposed area of research in the topic is the investigation of unequal distribution and access to HIV drugs by the patients in the Sub- Saharan African region who are distinguished on the basis of gender and age. Thus, the unethical practice of the unequal distribution of drugs will be investigated. The second area of research needs to focus on understanding the ethical practice of making costly HIV drugs available in the region. The distribution of HIV drugs in the Sub-Saharan African region is unequal and children and women become the victims of scarcity. HIV Drugs are not easily available to women and children in the Saharan region of Africa. “While an estimated 800,000 children below the age of 15 require antiretroviral therapy, only about 60,000 to 100,000 are estimated to be receiving it, that is largely due to the failure to scale up programs for the prevention of mother-to-child transmission of HIV and to prevent HIV infection in young women, noted Dr De Cock.” (HIV treatment access reaches over1 million in Sub- Saharan Africa, WHO reports).
The aim of a study implies the result or conclusion that is to be reached through the research process and to find as a fain solution to a specific problem “An aim is an overall specification of the intention or purpose of a program of study or institutional mission or policy.” (Harvey).
This research will aim to identify the importance of ethics and the role of two main ethics in the marketing of HIV drugs in the region of sub-Saharan Africa in the context of its specific problems. ...Download file to see next pages Read More
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