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Marketing Essays

Result for Subject Marketing:
19914 essays
Consumers Consumption Motives of Luxury Fashion Branding in China Marketing Dissertation
43 pages (10401 words) , Download 3 , Dissertation
The researcher collected secondary data from secondary sources while primary data was collected from 100 respondents through close ended survey and interview method. The researcher used convenience sampling in order to select respondents while the validity of the research result was also being checked in context to evidence of secondary data.
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Marketing Mix: Coca Cola Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The author states that in most countries, famous celebrities including film stars have been used as brand ambassadors for Coke. These endorsements have created a strong bondage between the product and its users. In most of its ads, Coke has made effective use of music and catchy jingles to promote the product to its target market.
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Rate of Customer Satisfaction for Dietary Food Products by Tesco Marketing Essay
6 pages (1828 words) , Download 2 , Essay
Free
Consumer awareness of healthy food products has been at an all-time high in recent years. Many consumers today would prefer to pick the foodstuffs in supermarkets or retail chains that offer diet-friendly products. This is because there have been increasing concerns that foods with high-calorie content.
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Inventory Management - McDonalds, Nestle Marketing Essay
9 pages (2625 words) , Download 3 , Essay
Free
This study has selected two companies such as McDonald’s (a major player in the food service industry) and Nestle (a market leader in the nutrition and consumer goods industry) in order to understand their inventory management policy. It is essential to understand the concept of inventory in order to create a background for the study.
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Ways of Motivating Customers and Increasing Customer Satisfaction Marketing Assignment
5 pages (1870 words) , Download 2 , Assignment
Free
Future Perfect was just recently rebranded as the new Estee Lauder Time Zone skincare line, with the minor reformulation of its active ingredients. The product is intended to be utilized as a night and day-wearing product, wearable under make-up as an all-day moisturizer, designed to improve the appearance of fine lines and wrinkles.
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Factors That Affect Communication in the Workplace Marketing Assignment
10 pages (2752 words) , Download 3 , Assignment
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The factors that affect relationships in the workplace range from the personalities of the members of the organization, the spiritual orientation that the organizational members possess, gender, disability, culture, generation as well as age. These factors affect interpersonal relationships in the workplace in different ways (Allen, 2002). 
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Importance of Diversity in Managing People Marketing Essay
8 pages (2363 words) , Download 3 , Essay
Free
The term diversity plays a decisive part in structuring the design of an organization. Practicing diversity in a work environment can lead to increased productivity which can trigger creativity in the work pattern of the employees by a greater level. The activities linked with diversification intend to minimize problems related to the performance of different types of roles pertaining to the job.
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Social Marketing at the Right Place and Right Time Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
In the given research paper, it is also described that here everyone can share ideas about taste and preferences for a particular brand. Social media has curbed the marketer’s control of brand management and promotion. Social media has curbed the marketer’s control of brand management and promotion.
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Service Component and Product Mix of Fizzy Cola Marketing Assignment
4 pages (1154 words) , Download 2 , Assignment
Free
One of the prime objectives would be to develop high-quality filtration machinery which would purify the beverages and remove the pesticides. After the company has been able to establish itself in the market it would consider plans of providing services like downloading of free music, nutritional information, etc. This would help the company to position itself strongly in the beverage market.
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Social Media Marketing Communication in Luxury Brands Promotion Marketing Dissertation
27 pages (7682 words) , Download 4 , Dissertation
For the majority of individuals, luxury products were previously considered difficult to access and an opportunity to use. Luxury used to indicate a product that is only accessible by a small fraction of individuals - it was a product or service that was in limited supply. Luxury products have become reasonably priced to more customers and hence, luxury brands have the probability to grow globally.
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Motivation in Consumers of Thailand to Purchase of Luxury Goods despite Increase in Price Marketing Dissertation
27 pages (8260 words) , Download 2 , Dissertation
The luxury product encompasses a broad category of more than necessary products and is extraordinary when compared to other products falling under a similar category. Luxury products are characterized by six major characteristics like symbolism, extraordinariness, rarity, aesthetics, quality, and price.
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Marketing management Marketing Essay
4 pages (1000 words) , Download 2 , Essay
In the market, the Microsoft Corporation’s Xbox is in competition with Sony’s PlayStation and Nintendo Wii. Therefore, the Xbox games console creation concentrated on increasing fun rather than on emphasizing on the graphics output. As Sony enjoys their motion-controlled gaming technique, the Xbox 360 uses Kinect that allows users movements and body gestures, which it in turn acts on appropriately.
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Plastic Surgery Issues Marketing Research Paper
3 pages (779 words) , Download 3 , Research Paper
Free
The commonly known plastic surgeries are usually conducted in the form of hand surgery, reconstructive surgery, burn treatments, and microsurgery. Plastic surgery is usually divided into two distinct forms including cosmetic and reconstructive surgeries (Thompson 28). Reconstructive surgeries are usually procedures that usually conducted to correct defects on the human body including faces.
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Impact of Globalization on the Growth and Expansion of Brazil Marketing Assignment
10 pages (2726 words) , Download 2 , Assignment
Free
The paper points out the best country or location into which the subject company can expand its operations to be Brazil. This country has a stable political regime that has supported the growth of the economy by implementing sound policies. The country has a large population that provides cheap skilled labor. 
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Marketing Principle Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
These factors affect the performance but can be controlled by the manager. It involves being proactive and ensuring that the actions are taken based on evaluation. The case of tip top is simple because of the management system. In fact, the focus of the business has been on geographical production and marketing focusing on the local customers only (Kotler and Keller, 2007, p.
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How to Handle the Repatriation Practices throughout the Organizations Efficiently Marketing Coursework
11 pages (2984 words) , Download 2 , Coursework
Free
As a manager of an IT firm, I found that there are several corporate problems an organization faces like a drop in market share, profit fall, employee turnover reduction, quality assurance issues, problems from client ends, government policies and several rules and regulations, etc. But here I am going to discuss the problems regarding my various employees who just came back from onsite jobs or foreign locations.
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International Marketing - Companys Rationale behind Internationalisation Marketing Essay
10 pages (2837 words) , Download 2 , Essay
Free
Of notable concern is the fact that organizations during the contemporary period operate in global environments and their activities are affected by a wide range of factors. It can be noted that there are major environmental influences that affect global and international markets. As such, this paper seeks to evaluate the factors that impact Kentucky Fried Chicken (KFC).
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Business-to-business (B2B) marketing Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
This study aims to evaluate and present the influences that the corporate buyers have in a business-to-business (B2B) situation such as corporate information, rules and regulations, integration, economic pattern, values, cultural practices, corporate image of the supplier and the company, quality and price.
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If the research budget is limited, there is no need to conduct marketing research Marketing Essay
3 pages (750 words) , Download 2 , Essay
This study looks into marketing research as the process by which an organisation collect, record, and analyse the data related to certain products and services which come in its line. The primary requirement of conducting such a survey or research is to find out the needs and wants of the people in the market.
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Fundamentals of Management - Southwest Airlines Marketing Book Report/Review
5 pages (1344 words) , Download 3 , Book Report/Review
Free
In the year 1992, Southwest Airlines lost almost $2 billion, and combined with the loss till 1991, the airlines lost almost $8 billion TWA, Continental, and America West were three carriers that faced a severe financial crisis and were called bankrupt during this time. This crisis situation began in the late 1960s.
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Business Strategy in Global Environment Marketing Assignment
17 pages (5147 words) , Download 2 , Assignment
Free
The company holds 50 percent of the market comprising both New Zealand and Australia. It is currently operating in a tough economic climate that is putting pressure on its current operational procedures. To complicate the situation further, the company is carrying too much debt on its balance sheet. In addition to this, the company is finding its current market potential as fully maximized.
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Business plan proposal: Gardenia Online Garden Shop Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
Gardenia is an online garden shop based in Doha, Qatar. Its goal is to basically provide the common public quick access to floral arrangements and styling services at an affordable price. It is a corporation owned by five college friends whose career experiences are a mix of event planning, styling and business management.
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The Stakeholders of the Ooredoo Marketing Research Paper
12 pages (3139 words) , Download 4 , Research Paper
Free
The author of the following paper states that the parent company is listed in the Qatar stock exchange and the Abu Dhabi stock exchange. The Ooredoo group is a key communication service provider in the Middle East, North Africa, and Southeast Asia and caters to around 83 million customers all over the world.
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Sales Proposal NESTLE Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This is a unique and big step taken by Nestle because usually organizations do not disclose their secret recipes to other firms. When people go to these ice cream parlors, the coffee lovers are looking for an excellent and delightful cold coffee that can enhance their coffee experience.
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Products & product marketing:bubble up cola Marketing Essay
3 pages (750 words) , Download 2 , Essay
However, this is largely due to the lack of innovative product varieties available from other cola producers and limited advertising budgets. This proposal identifies a new type of soft drink, Bubble Up Cola, that allows consumers to create their own flavors with just a drop of a tablet fortified with unique flavor varieties.
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Search Engine Marketing for B2B Marketers Marketing Article
2 pages (763 words) , Download 4 , Article
Free
The most efficient and effective manner to research products is through the internet. B2B transactions differ from other transactions because they require coordination between different persons. A research study in which over 1500 businesses participated led to the following findings: 93.2% of the participants make B2B by making a search online; etc.
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Marketing Principles Marketing Coursework
5 pages (1631 words) , Download 2 , Coursework
Free
Similar to other brands marketed by the company, Special K and Special K Chocolatey Crunch Bars are also based on cereals and intend to serve the customers with a low-fat breakfast item. For instance, Special K cereal is produced from rice cereal and contains only 110 calories without any fat (Kellogg Company, “Special K Cereal”).
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Successful Market Strategy of Apple Marketing Case Study
10 pages (2549 words) , Download 2 , Case Study
Free
Through its pioneering work in developing personal computers that are easy to use, the owners, Steve Jobs and Steve Wozniak, and later partner, A.C. “Mike” Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. It generated success from non-PC products.
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Career of Advertising and Marketing Managers Marketing Research Paper
10 pages (2881 words) , Download 2 , Research Paper
Free
It is apparent that marketing managers play a major role in the profitability of an organization. Marketing as a career - 1. People can embark on marketing as their sole source of livelihood. 2. Marketing managers must be in a position to make independent decisions for them to survive in the competitive industry.
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What do you Understand by Terms Marketing and Marketing Orientation Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
What do you understand by terms marketing and marketing orientation? Marketing Marketing may be described as a bundle of management skills and resources, often referred to as marketing capabilities. These capabilities allow a business to understand, develop and maintain exchange relationships with individual, groups, organizations in order to reach the objective of the organization.
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R. Twining and Company Limited Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
When seeking to increase its sales volume and eventually its profit margins, we must undertake well organized research into the company’s internal and external environments. The SWOT matrix is a practical system of identifying factors that are essential in the realization of our goal of profit maximization in Twinings Tea Co Ltd.
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Materiality of Brands that are Iconic for Russia Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
For this reason, it is just appropriate that discussion on iconic brands is made to go with materiality. In the opinion of Miller (2008), materiality concerns the “mutual constitution that takes place between people and the stuff they consume.” This is to imply that materiality is an inner force that serves as compulsive stimuli in getting people to toll a particular line of purchase (Merlin, 2001).
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GNLD and Its Product Nutritional Supplements Marketing Assignment
4 pages (1049 words) , Download 2 , Assignment
Free
Market forces help firms to contrast a competitive environment with their products. Though many firms have proved to fail in competing effectively as a result of these market forces, it is important for the firm to scan both external and internal environmental factors since it is an essential planning strategy. 
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How Virgin Atlantic Advertise Itself in the UK and Los Angeles Marketing Essay
5 pages (1841 words) , Download 2 , Essay
Free
The promotion has been defined as that tactical marketing tool that is aimed at generating the desired response from the target market (O'Guinn, Allen & Semenik, p.11). The different forms of promotions can include strategies like advertising, direct marketing, sales promotion and even public relations.
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Cornfolower Blue Assignment Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The marketing apparatus of the firm is in a state of infancy. In order to stay relevant in the market; Cornflower has to adopt”NPD (New Product Development) policy”. The development of the products can take place by two fundamental methods. They are – The generation of the new ideas of the product by the stakeholders (as it is a family run firm in essence).
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Samsung's Marketing Strategy Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
First, Samsung has recently overtaken Nokia to become the world’s largest cell phone manufacturer (Lunden 2011). The Finnish manufacturer had been at the helm for fourteen years. The question therefore arises. How did Samsung manage to break such a consistent trend? Let alone in the current deplorable global economy.
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Safety Management System in the Airline - Southwest Airlines Marketing Essay
6 pages (1922 words) , Download 2 , Essay
Free
The entire procedure of SMS embraces setting the objectives, documentation, and preparation along with monitoring as well as evaluation of the working performance of the system ensuring that the objectives are being fulfilled within a due course of time. The ultimate target of SMS is to increase safety as well as to manage various sorts of risks (ASSE, n.d.).
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Role of Promotion in Retailing Marketing Essay
5 pages (1508 words) , Download 2 , Essay
Free
Promotion of a product can be done through various sorts of sources such as advertisements, newspapers, television media, and print media. To augment the product’s sale, incentives such as discounts and offers are given at the time of purchase (McGoldrick, 2002). The objective of the paper is to show the promotional strategies of Adidas.
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Cango Analysis Report Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The author admits certain points of strength that are currently evident in the process of studying the analysis and overview of the communication that has happened within the employees of the startup company Cango. It can be said that though there are serious deficiencies present in the method of handling of business processes in Cango.
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EHarmony Case Study Marketing Essay
3 pages (750 words) , Download 2 , Essay
Piskorski et al (2008) notes how the arrival of internet dating was received with tepid reaction in 1992. Seeking for spouses in the internet was termed as the desperation and many people shunned away from it. In the contemporary world, seeking for mates is no longer considered weird or an activity for the losers.
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The Psychology of Marketing Marketing Essay
8 pages (2319 words) , Download 3 , Essay
Free
This study revolves around these famous words mentioned by Kleine S. Schultz and J. Kernan. It means that human beings have developed a bond with few tangible things or developed certain tangible valued possession in the external world that is something outside of itself, which provides them a sense of stability, and satisfaction.
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Marketing Article Review Marketing Book Report/Review
3 pages (750 words) , Download 2 , Book Report/Review
Free
In this way, the article makes a running list of recommendations and outlines a rubric in which the nations in question can work to employ. Although both DFI and JVs can work to inject much needed investment into the local economies of the countries in question, providing an attractive environment in which foreign firms will be interested in investing is the primary hurdle to achieving the benefits that DFI and JVs can have to offer.
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Analyzing a Marketing News Story Marketing Essay
4 pages (1354 words) , Download 3 , Essay
Free
What Wildfire does it to make the different social networking sites like Linkedin, Facebook, and Twitter including all other online marketing campaigns available on a single website. Although this particular news report talks about the business tactic of Google, it also brings up a new idea with regards to the future developments in online marketing options.
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Reasons of Chinese Consumers for Purchasing Luxury Brands in the UK Marketing Literature review
12 pages (3446 words) , Download 2 , Literature review
Free
They are the fourth largest minority group residing in Britain following Indians, Pakistanis, and Black Caribbean (Bailey et al., 1994). China also has the fourth largest consumer base of affluent households in the world (He, Zou, & Jin, 2010), these need to be considered as well because of their ability to travel to and invest in education in the UK.
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Simulation Perceptual Maps in Marketing Marketing Research Paper
3 pages (1025 words) , Download 2 , Research Paper
Free
The creation process of the marketing plan for Thorr Motorcycles Inc'clearly illustrated how positioning and differentiation of a product can increase the volume of sales and re-new the image of the product. Also, the simulation clearly illustrates how the product lifecycle impacts product success.
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The Application of Consumer Behaviour Theory in the Practice of Marketing Marketing Essay
8 pages (2096 words) , Download 3 , Essay
Free
The concept of consumer behavior is influenced by the elements of psychology, sociology, and economics. “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select secure, use, and dispose of products and services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society”.
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Improvement in the Supply Chain Offered by Outsourcing Development Marketing Essay
7 pages (2256 words) , Download 2 , Essay
Free
Supply Chain management is originally implemented by companies in order to streamline the operations of the business. Over time importance of the field of management grew more towards art featured science where exploiting different prospects from the business supply chain determined the core of success.
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The Microenvironment of Amazon.com Marketing Research Paper
6 pages (1500 words) , Download 16 , Research Paper
Free
According to the research findings, it can, therefore, be said that Amazon.com is influenced by a number of market factors in its microenvironment. Using the Customer Value Funnel approach, it can be noted that the company collaborates with a number of partners especially in the delivery of information systems to serve e-retailing.
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Role of Communication When Launching a New Product Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Marketing in any firm determines the success of the firm especially if the firm is introducing a new product in the market. It is of great importance that a firm which is introducing a new product to invest a lot in marketing and communication since the two will have a huge impact on how the new product is received by consumers in the market.
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Starbucks Marketing Report Marketing Essay
11 pages (2750 words) , Download 9 , Essay
Free
According to the report the organization has its business footprint in Latin America, North America, Middle East, Europe and Pacific Rim. In the year 1998, the organization has successfully entered in UK market through the acquisition of 65 Seattle Coffee stores. Two organizations have shared a common culture.
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