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Marketing Essays

Result for Subject Marketing:
19702 essays
Market Assessment and Strategy Marketing Essay
4 pages (1086 words) , Download 3 , Essay
Free
As of now, industry experts are talking about convergence where information-based internet and traditional TV broadcasting will be rolled into one where TV shows can now be broadcasted on the internet and mobile handheld devices and internet video showcasing its original content show just like the traditional TV show.  
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Buyers' Behaviour and Consumers Attitude Marketing Essay
8 pages (2296 words) , Download 2 , Essay
Free
The consumers’ attitudes toward online downloadable film services based on Fishbein analysis are the following;  Attributes of 1 to 5 scale where 5 is most important and 1 is least important Ao =    biei where Ao =   Attitude toward the object (brand); bi = belief about the brand’s possession of the attribute; ei = evaluation of the attribute as being good or bad.
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Business Environments of ALDO and Clarks shoe Companies Marketing Essay
21 pages (5250 words) , Download 2 , Essay
The study leads to the conclusion that footwear sales are facing a slowdown in the developing countries. This is because of the low income levels of these countries. In such a situation the companies should make their marketing strategies in a cautious way to keep their position the local markets of these countries. Aldo already operates in all the continents excepting Antarctica.
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How Can Successful Marketing Strategies Boost Business Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Marketing is very important in businesses. Through marketing, businesses are able to create value for their customers. “A strategy is a long-term plan to achieve certain objectives” (“Marketing Theory,” 2012). A marketing strategy is designed to achieve goals in marketing.
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Issues in AmFam Health Policy Marketing Essay
3 pages (843 words) , Download 2 , Essay
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Health insurance is one of the key policies that are sold by various insurance companies. In some cases, however, these services fail to satisfy the needs of the people to whom they are given. One of the insurance companies that offer these services around America is American Family Insurance commonly known as AmFam.
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Employee Satisfaction as an Antecedent for Customer Satisfaction Marketing Dissertation
75 pages (9628 words) , Download 2 , Dissertation
This helps to understand what has been done and demarcate what needs to be done on the subject. Since the subject under study is to evaluate how employees can be a source of competitive advantage in SME retail stores in Ireland, the first stream of literature focuses on the Irish economy that has impacted the SME retail sector in Ireland.
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Global marketing and communication Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Introduction The world of 21st century is an era of supreme professionalism, fast paced development and tremendous competition. As a result of this fast paced life that is becoming the normal trend in various cities around the world, the demand for new products and services is tremendously rising at a fast and steady rate.
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Company analysis of the Qatari Gulf international services Co (http://www.gis.com.qa Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
The Company was registered under commercial registration number 38200. The GIS Company acquires leases and establishes ownership as a holding Company. The Company’s legal form is a joint stock Company with an operational status. Its headquarters is based at Doha Qatar, Dafna area at 3rd floor Al Saad plaza building.
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Company analysis of the Qatari Ezdan real estate company Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Being a Sharia compliant company, investments are locally and internationally recognized. The company has 2,652,497 shares, with over 50 years in operations reflecting long-term goals transformations in infrastructural development. Ezdan real Estate Company has able to increase their revenues from QAR 302million to QAR377million.
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Qatar cinema and film distribution Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The main line of business (Bricault, Hodgson, and Gulczynska, 1978) of the company is the importation and distribution of films and movies, renting and selling of video cassettes alongside the construction and management of theatres and Cinemas. It also produces a large number of commercial advertisements; investing in real estates and shares (Sale, 2006).
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Qualitative Research on Kit Kat Marketing Essay
8 pages (2167 words) , Download 2 , Essay
Free
The success of a business overall or an individual product is dependent on a large number of factors with the marketing aspect being one of them. In itself marketing is also a broad domain and requires adherence to every aspect in detail for the acceptance, success as well as exploring future prospects for the business.
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Castle Bingo: Marketing Wing of Castle Leisure Marketing Essay
10 pages (2000 words) , Download 2 , Essay
Free
The study is conducted to dig out and formulate a structural correlation between the importance of customer database and the improvement in Customer Relationship Management (CRM). For instance it will be discovered about numerous types of customer related data which will be required by the marketing personnel.
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Marketing American Products in the China Market Marketing Essay
7 pages (2101 words) , Download 2 , Essay
Free
American Goods Wholesale Club (AGW) is a service-providing company that offers products made in America to local retailers and to the members of the club. AGW Club is situated in Virginia, United States of America. The club has also planned to expand the company in other States in the future with enhanced growth and prosperity.
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Orporate social responsibility Marketing Book Report/Review
4 pages (1000 words) , Download 2 , Book Report/Review
Free
Corporate social responsibility can be associated with the economics, social and environmental responsibility.The concept of corporate social responsibility generally involves the social organization and social bodies.Corporate citizenship and following the sustainability in a business are also regarded as the corporate social responsibility.
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New Company Establishment in Saudi Arabia Marketing Assignment
3 pages (837 words) , Download 2 , Assignment
Free
The construction industry in the country has been experiencing tremendous growth in recent years. As a result, other industries such as the cable and electrical industries have also experienced growth. However, substandard imports from China and other regions take up around 40% of the market in the sale of switches.
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The Selling Process and Selling Tools Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The author states that target market should have qualified and determining dimensions that match the needs of customers by providing good services and products. Determining and estimating the competition strength is also important in sales. Knowledge of the segment that will need a company’s product or services will save time and resources.
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Market Segmentation: Step-By-Step to Profitable New Business Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
BMW primarily operates in the continents of America and Europe. The company was founded in the year 1916 and is headquartered in Munich, Germany (Bloomberg, 2012). Marketing research information is believed to be critical towards the long-term sustainability of any organization and the automotive industry one of the biggest users of such information.
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Grandmas Boy - Market Success through Aesthetic Packaging, Effectively Integrated Promotions Marketing Assignment
9 pages (2407 words) , Download 4 , Assignment
Free
Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34-year-old markets.
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International marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Economic factors These are factors that impact how the business is run, and its decisions. Economic factors include interest rates, exchange rates, and inflation rates (UKessays.co.uk, 2003). Due to the global economic crisis, Toyota decided to narrow down its scope of business and base its focus on the core business.
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The Walt Disney Company Marketing Term Paper
8 pages (2224 words) , Download 4 , Term Paper
Free
Walt and Roy Disney founded the corporation in 1923 as Disney Brothers Cartoon Studio, growing progressively later to become one of the leading foundations in the American animation industry. It later diversified into productions of live film streaming, travel, and television networks; changing its name to Walt Disney Company in 1986.
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The Environmental Problems Marketing Essay
4 pages (1450 words) , Download 2 , Essay
Free
The global situation today is loaded with drought, famines concerns, floods, and a lot of natural calamities which are all a result of the environmental problems which has affectedly areas of the world both at a local and regional ground. And thus, calling for a war footing by all the environmental cooperation’s.
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Environmental Economics Marketing Essay
4 pages (1234 words) , Download 2 , Essay
Free
To a great extent, this has impacted the quality of life of the population. The market economy has various implications for the general well-being of the environment. Relative effects are both negative and positive. Although negative effects are apparent in the short run, positive effects are more pronounced.
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Global Marketing Plan: the Company has Located in Phoenix, Boston, and aimed at Europe Marketing Research Paper
5 pages (1473 words) , Download 2 , Research Paper
Free
People already know us here and our company is one of the most renowned furniture selling companies in town. Therefore, we would definitely have to take the opportunity like other companies and try to build the same repute in other locations as well. Moreover, I think we can do much better in other areas of the world as well.
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Effective Interfirm Collaboration Marketing Essay
5 pages (3264 words) , Download 2 , Essay
Free
Nevertheless, the demand for the company’s products have been found to have no significant relationship with the predictor variables, and hence further studies should be conducted to find out whether there are other means that this variable could affect a company, or whether there are some hidden variables that obstruct the relationships.
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Marketing group work project Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
It is therefore open to all public without any restrictions. Thus, the museum is decent and affordable venue for family outings. The museum provides a convenient place for learning and leisure. The museum is located in an area that is famous for its hotels and entertainment venues.
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Enhancing Employability in Marketing Marketing Essay
10 pages (2908 words) , Download 3 , Essay
Free
Marketing careers are one of the most popular jobs available for graduates in the job market. However, the job market is also saturated with qualified graduates and therefore one needs to have more skills than the rest of the job seekers. Besides having the prerequisite degree and academic prowess, a graduate needs to have soft skills such having good interpersonal skills and IT.
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Effects of Franchised and International Brand Stores on Local Saudi Clothing Retail Stores Marketing Dissertation
9 pages (2336 words) , Download 2 , Dissertation
Free
Saudi Arabia is getting a very competitive intense economy where most of the international brands are interested to invest and derive good revenue from the strength of local purchasing power. Many international events in the Saudi Kingdom are now approaching foreign investment and it is arranging many exhibitions.
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Marketing Concepts of Tesco Marketing Essay
8 pages (2374 words) , Download 2 , Essay
Free
Marketing refers to all-inclusive functions that relate the company to customers’ needs and wants, with a core purpose of getting the right product to the right place at the right time. Marketing also includes a system of management that identifies, anticipates and supplies customers’ requirements efficiently and profitably.
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Individual Target Market Marketing Essay
5 pages (1436 words) , Download 2 , Essay
Free
The marketing of a company is determined by the consumers or the customers who utilize the company’s products. Basing on the consumers’ essence in the distribution of the producers or the suppliers, there is a need to evaluate various aspects of the customers in the market. A company should uphold excellent delivery of its products or services to the consumers in the market. 
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Kids And Cell Phones Marketing Essay
3 pages (750 words) , Download 7 , Essay
Free
The decision maker is identified as the child’s parent and the grandparent. The parent would ultimately be the final decision maker; but since the grandpa indicated that he would buy one for the granddaughter, it would be considered that as the proposed buyer, a say in the decision-making process was pledged.
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Red Bull & PR Marketing Literature review
5 pages (1415 words) , Download 7 , Literature review
Free
The company deals in a wide range of drinks including; red Bull energy shots, Red Bull Cola, Red Bull sugar-free, and Red Bull drinks. Its mission statement reads “We are dedicated to upholding Red Bull standards while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner” (Mission/Values, 2011: p1).
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War On Drugs Case Marketing Case Study
3 pages (750 words) , Download 6 , Case Study
Free
The drug abuse mostly initiates in the childhood and is more likely to progress forming an addiction. Various programs have been devised to curb the issue and prevent children from attempting and using drugs by creating awareness through advertisements. However, the advertisement seems to bear no impact in controlling the rate of drug use.
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Nokia: Joining the Microsoft Bandwagon Dropping Symbian as the Operating System Marketing Term Paper
7 pages (1868 words) , Download 2 , Term Paper
Free
As its market share continued to slide, Nokia decided This perspective was validated by Gartner analyst Nick Jones, who stated, “Market share is an existential threat to Symbian, it imperils the very existence of the platform, and the main reason Symbian is losing share is the user experience, which isn’t competitive with Apple or Android.”
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Marketing Scheme for Gatorade Sports Drink Marketing Essay
5 pages (1482 words) , Download 3 , Essay
Free
Gatorade is a sport drink brand that is produced and distributed to more than 81 countries by its parent company PepsiCo. The sports drink is prepared through a blend or combination of water, electrolytes, and carbohydrates with an aim of helping athletes to recover the electrolytes and energy that is lost during vigorous sports activities.
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Marketing Proposel For a Product Marketing Research Proposal
8 pages (2000 words) , Download 3 , Research Proposal
Free
The author states that in order to market the product, the company would have to devise certain effective implementation plans that include conducting surveys, meetings and analyzing the products of the competitors. The aforementioned strategies and the plans would ultimately support the company to effectively market the product of Special K.
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Standardization of International Market Marketing Essay
12 pages (3180 words) , Download 2 , Essay
Free
Policies, laws, culture, and other regulations, which determine the nature of the business environment, may cause the difference. The laws of operations from one company to another are usually different. Standards are usually derived from a certain cultural environment. They encompass some values that are necessarily designed to serve the interests of particular market situations.
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Information management Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Apparently, both Facebook and telegraph are sources of information systems where people and organizations interact and share information. Telegraph requires the operation of a human medium while Facebook is an individual operating system. As examples of information systems, both Facebook and telegraph offer socio-technical systems platform where participants develop, organize and manage information and its contents (Grint & Willocks, 1995, p.
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Marketing Advertising Vitamin Water and Smart Water Marketing Research Paper
9 pages (2580 words) , Download 3 , Research Paper
Free
Targeting means splitting the market into different segments and analyzing each segment for the benefit it offers to the company. This is a primary requirement for any company before it decides to spend a large amount of money on advertisements and other marketing methods. Targeting helps us to decide which segment will give the best value for money.
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The Causes of the Credit Crisis Marketing Essay
4 pages (1194 words) , Download 2 , Essay
Free
With the resource utilization reaching the maximum limits compounded further by a relatively high wage rate, most enterprises were feeling the pinch in the reduction of their rates of return. There are also indications that the credit crisis began in the developing nations that had begun to experience financial turbulence in the early years.
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Apple Market Analysis Marketing Case Study
7 pages (1981 words) , Download 2 , Case Study
Free
Most of the consumers in developed markets like the USA, Canada, etc. highlight that the usage of Apple’s products provides them with a style quotient while customers of the developing markets attach the usage of this product as a symbol of status among their peers. The consumers of Apple all over the world are highly gadget-friendly.
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Coca Cola Structure and Strategy Marketing Essay
3 pages (750 words) , Download 9 , Essay
Free
21). Coca Cola has extended its presence to nearly all parts of the globe. Precisely Coca Cola is a giant multinational the comprises of 300 constituent companies around the world. Coca Cola maintains an active trading presence in 200 countries. In terms of employees the company has over 1 million employees in its various branches on the international scene.
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Tea market segmetation Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
Place The company aims to adopt a step wise approach to the market where distribution network will be used to distribute different types of herbal and specialized teas to wholesalers, retailers, restaurants, hotels, and coffee shops. Wholesalers in particular will be engaged to make distribution to large retail stores such as Tesco, Sainsbury’s, and Asda, etc.
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Birth Control Product Marketing Plan Marketing Research Paper
5 pages (1523 words) , Download 2 , Research Paper
Free
Birth control affects nearly all families in the country. In one way or another, mature and sexually active women are always looking for ways of controlling conception. This, therefore, opens the market for birth control mechanisms. Among the most common family control systems are the injection, the use of a coil, everyday pill, and the male vasectomy.
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Analysis of Marketing Myopia Article by Theodore Levitt Marketing Essay
4 pages (1085 words) , Download 2 , Essay
Free
Marketing Myopia is an article written by Theodore Levitt, a marketing professor at Harvard. To clearly understand the approach used by this author, we need to understand what the term marketing myopia is. Marketing myopia is when marketers focus on existing customer needs instead of studying underlying customer needs.
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Career of Choice - Marketing Manager in the Bank Marketing Essay
7 pages (2432 words) , Download 2 , Essay
Free
My greatest desire is to be a marketing manager working in the banking sector. This is my career of choice because it is becoming clear that the failure or success of any organization will ultimately depend on the sale of its services and products. According to Kotler, sales and marketing management is responsible for planning, implementation, and management of the marketing strategy.
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The Factors Considered before Choosing the Localities for Business Marketing Essay
6 pages (1587 words) , Download 2 , Essay
Free
The analysis of one action that the Project Manager would take to avoid exceeding the current length of the critical path is to crash other activities or reschedule the activities so that not more than 19 weeks are required to complete the project. This is because decreasing the time of critical activity normally comes on with other direct costs.
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Huawei Ideos Mobile Phone's Analysis through Indifference Curve Theory Marketing Essay
11 pages (3002 words) , Download 2 , Essay
Free
The marketer assists to satisfy these desires and wants through products and services offering. The marketer uses different marketing strategies in order to win the hearts of consumers For a company to sustain, participate and thrive, it is essential that the marketer sees these needs and wants, and supplies products and services more successfully as compared to the other competitors.
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Analysing COmpany's Market, Productive and Financial Performance Marketing Essay
6 pages (1679 words) , Download 2 , Essay
Free
An annual report should be ample and show the company’s activities throughout the foregoing year. Annual reports are anticipated to confer to stakeholders and other engrossed person information on the company’s actions and monetary presentation. Almost every sway requires annual reports to be prepared by companies and be disclosed.
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US Congress and the President Marketing Essay
3 pages (787 words) , Download 2 , Essay
Free
The financial organizations under the control of the Board comprise bank holding companies, member banks, external banks in America, and non-member banks. Second, the Federal Reserve Bank supervises the financial institutions to guarantee they have adequate funds to stay in business. It controls margin requirements and reserve requirements.
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Most Expensive BMW Ad Ever and Buyer Behaviour Marketing Essay
9 pages (2341 words) , Download 2 , Essay
Free
Advertisements that appeal to the aesthetic sense of the audience and that match the consumer perception about the product are vital components in the success of a brand and its marketing strategy. The ad under review relates to Bayerische Motoren Werke or popularly known as BMW, one of the most sought-after and successful brands in luxury vehicles across the globe.
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