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Marketing Essays

Result for Subject Marketing:
19897 essays
Business-to-business (B2B) marketing Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
This study aims to evaluate and present the influences that the corporate buyers have in a business-to-business (B2B) situation such as corporate information, rules and regulations, integration, economic pattern, values, cultural practices, corporate image of the supplier and the company, quality and price.
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If the research budget is limited, there is no need to conduct marketing research Marketing Essay
3 pages (750 words) , Download 2 , Essay
This study looks into marketing research as the process by which an organisation collect, record, and analyse the data related to certain products and services which come in its line. The primary requirement of conducting such a survey or research is to find out the needs and wants of the people in the market.
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Fundamentals of Management - Southwest Airlines Marketing Book Report/Review
5 pages (1344 words) , Download 3 , Book Report/Review
Free
In the year 1992, Southwest Airlines lost almost $2 billion, and combined with the loss till 1991, the airlines lost almost $8 billion TWA, Continental, and America West were three carriers that faced a severe financial crisis and were called bankrupt during this time. This crisis situation began in the late 1960s.
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Business Strategy in Global Environment Marketing Assignment
17 pages (5147 words) , Download 2 , Assignment
Free
The company holds 50 percent of the market comprising both New Zealand and Australia. It is currently operating in a tough economic climate that is putting pressure on its current operational procedures. To complicate the situation further, the company is carrying too much debt on its balance sheet. In addition to this, the company is finding its current market potential as fully maximized.
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Business plan proposal: Gardenia Online Garden Shop Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
Gardenia is an online garden shop based in Doha, Qatar. Its goal is to basically provide the common public quick access to floral arrangements and styling services at an affordable price. It is a corporation owned by five college friends whose career experiences are a mix of event planning, styling and business management.
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The Stakeholders of the Ooredoo Marketing Research Paper
12 pages (3139 words) , Download 4 , Research Paper
Free
The author of the following paper states that the parent company is listed in the Qatar stock exchange and the Abu Dhabi stock exchange. The Ooredoo group is a key communication service provider in the Middle East, North Africa, and Southeast Asia and caters to around 83 million customers all over the world.
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Sales Proposal NESTLE Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This is a unique and big step taken by Nestle because usually organizations do not disclose their secret recipes to other firms. When people go to these ice cream parlors, the coffee lovers are looking for an excellent and delightful cold coffee that can enhance their coffee experience.
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Products & product marketing:bubble up cola Marketing Essay
3 pages (750 words) , Download 2 , Essay
However, this is largely due to the lack of innovative product varieties available from other cola producers and limited advertising budgets. This proposal identifies a new type of soft drink, Bubble Up Cola, that allows consumers to create their own flavors with just a drop of a tablet fortified with unique flavor varieties.
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Search Engine Marketing for B2B Marketers Marketing Article
2 pages (763 words) , Download 4 , Article
Free
The most efficient and effective manner to research products is through the internet. B2B transactions differ from other transactions because they require coordination between different persons. A research study in which over 1500 businesses participated led to the following findings: 93.2% of the participants make B2B by making a search online; etc.
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Marketing Principles Marketing Coursework
5 pages (1631 words) , Download 2 , Coursework
Free
Similar to other brands marketed by the company, Special K and Special K Chocolatey Crunch Bars are also based on cereals and intend to serve the customers with a low-fat breakfast item. For instance, Special K cereal is produced from rice cereal and contains only 110 calories without any fat (Kellogg Company, “Special K Cereal”).
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Successful Market Strategy of Apple Marketing Case Study
10 pages (2549 words) , Download 2 , Case Study
Free
Through its pioneering work in developing personal computers that are easy to use, the owners, Steve Jobs and Steve Wozniak, and later partner, A.C. “Mike” Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. It generated success from non-PC products.
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Career of Advertising and Marketing Managers Marketing Research Paper
10 pages (2881 words) , Download 2 , Research Paper
Free
It is apparent that marketing managers play a major role in the profitability of an organization. Marketing as a career - 1. People can embark on marketing as their sole source of livelihood. 2. Marketing managers must be in a position to make independent decisions for them to survive in the competitive industry.
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What do you Understand by Terms Marketing and Marketing Orientation Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
What do you understand by terms marketing and marketing orientation? Marketing Marketing may be described as a bundle of management skills and resources, often referred to as marketing capabilities. These capabilities allow a business to understand, develop and maintain exchange relationships with individual, groups, organizations in order to reach the objective of the organization.
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R. Twining and Company Limited Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
When seeking to increase its sales volume and eventually its profit margins, we must undertake well organized research into the company’s internal and external environments. The SWOT matrix is a practical system of identifying factors that are essential in the realization of our goal of profit maximization in Twinings Tea Co Ltd.
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Materiality of Brands that are Iconic for Russia Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
For this reason, it is just appropriate that discussion on iconic brands is made to go with materiality. In the opinion of Miller (2008), materiality concerns the “mutual constitution that takes place between people and the stuff they consume.” This is to imply that materiality is an inner force that serves as compulsive stimuli in getting people to toll a particular line of purchase (Merlin, 2001).
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GNLD and Its Product Nutritional Supplements Marketing Assignment
4 pages (1049 words) , Download 2 , Assignment
Free
Market forces help firms to contrast a competitive environment with their products. Though many firms have proved to fail in competing effectively as a result of these market forces, it is important for the firm to scan both external and internal environmental factors since it is an essential planning strategy. 
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How Virgin Atlantic Advertise Itself in the UK and Los Angeles Marketing Essay
5 pages (1841 words) , Download 2 , Essay
Free
The promotion has been defined as that tactical marketing tool that is aimed at generating the desired response from the target market (O'Guinn, Allen & Semenik, p.11). The different forms of promotions can include strategies like advertising, direct marketing, sales promotion and even public relations.
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Cornfolower Blue Assignment Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The marketing apparatus of the firm is in a state of infancy. In order to stay relevant in the market; Cornflower has to adopt”NPD (New Product Development) policy”. The development of the products can take place by two fundamental methods. They are – The generation of the new ideas of the product by the stakeholders (as it is a family run firm in essence).
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Samsung's Marketing Strategy Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
First, Samsung has recently overtaken Nokia to become the world’s largest cell phone manufacturer (Lunden 2011). The Finnish manufacturer had been at the helm for fourteen years. The question therefore arises. How did Samsung manage to break such a consistent trend? Let alone in the current deplorable global economy.
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Safety Management System in the Airline - Southwest Airlines Marketing Essay
6 pages (1922 words) , Download 2 , Essay
Free
The entire procedure of SMS embraces setting the objectives, documentation, and preparation along with monitoring as well as evaluation of the working performance of the system ensuring that the objectives are being fulfilled within a due course of time. The ultimate target of SMS is to increase safety as well as to manage various sorts of risks (ASSE, n.d.).
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Role of Promotion in Retailing Marketing Essay
5 pages (1508 words) , Download 2 , Essay
Free
Promotion of a product can be done through various sorts of sources such as advertisements, newspapers, television media, and print media. To augment the product’s sale, incentives such as discounts and offers are given at the time of purchase (McGoldrick, 2002). The objective of the paper is to show the promotional strategies of Adidas.
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Cango Analysis Report Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The author admits certain points of strength that are currently evident in the process of studying the analysis and overview of the communication that has happened within the employees of the startup company Cango. It can be said that though there are serious deficiencies present in the method of handling of business processes in Cango.
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EHarmony Case Study Marketing Essay
3 pages (750 words) , Download 2 , Essay
Piskorski et al (2008) notes how the arrival of internet dating was received with tepid reaction in 1992. Seeking for spouses in the internet was termed as the desperation and many people shunned away from it. In the contemporary world, seeking for mates is no longer considered weird or an activity for the losers.
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The Psychology of Marketing Marketing Essay
8 pages (2319 words) , Download 3 , Essay
Free
This study revolves around these famous words mentioned by Kleine S. Schultz and J. Kernan. It means that human beings have developed a bond with few tangible things or developed certain tangible valued possession in the external world that is something outside of itself, which provides them a sense of stability, and satisfaction.
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Marketing Article Review Marketing Book Report/Review
3 pages (750 words) , Download 2 , Book Report/Review
Free
In this way, the article makes a running list of recommendations and outlines a rubric in which the nations in question can work to employ. Although both DFI and JVs can work to inject much needed investment into the local economies of the countries in question, providing an attractive environment in which foreign firms will be interested in investing is the primary hurdle to achieving the benefits that DFI and JVs can have to offer.
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Analyzing a Marketing News Story Marketing Essay
4 pages (1354 words) , Download 3 , Essay
Free
What Wildfire does it to make the different social networking sites like Linkedin, Facebook, and Twitter including all other online marketing campaigns available on a single website. Although this particular news report talks about the business tactic of Google, it also brings up a new idea with regards to the future developments in online marketing options.
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Reasons of Chinese Consumers for Purchasing Luxury Brands in the UK Marketing Literature review
12 pages (3446 words) , Download 2 , Literature review
Free
They are the fourth largest minority group residing in Britain following Indians, Pakistanis, and Black Caribbean (Bailey et al., 1994). China also has the fourth largest consumer base of affluent households in the world (He, Zou, & Jin, 2010), these need to be considered as well because of their ability to travel to and invest in education in the UK.
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Simulation Perceptual Maps in Marketing Marketing Research Paper
3 pages (1025 words) , Download 2 , Research Paper
Free
The creation process of the marketing plan for Thorr Motorcycles Inc'clearly illustrated how positioning and differentiation of a product can increase the volume of sales and re-new the image of the product. Also, the simulation clearly illustrates how the product lifecycle impacts product success.
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The Application of Consumer Behaviour Theory in the Practice of Marketing Marketing Essay
8 pages (2096 words) , Download 3 , Essay
Free
The concept of consumer behavior is influenced by the elements of psychology, sociology, and economics. “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select secure, use, and dispose of products and services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society”.
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Improvement in the Supply Chain Offered by Outsourcing Development Marketing Essay
7 pages (2256 words) , Download 2 , Essay
Free
Supply Chain management is originally implemented by companies in order to streamline the operations of the business. Over time importance of the field of management grew more towards art featured science where exploiting different prospects from the business supply chain determined the core of success.
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The Microenvironment of Amazon.com Marketing Research Paper
6 pages (1500 words) , Download 14 , Research Paper
Free
According to the research findings, it can, therefore, be said that Amazon.com is influenced by a number of market factors in its microenvironment. Using the Customer Value Funnel approach, it can be noted that the company collaborates with a number of partners especially in the delivery of information systems to serve e-retailing.
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Role of Communication When Launching a New Product Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Marketing in any firm determines the success of the firm especially if the firm is introducing a new product in the market. It is of great importance that a firm which is introducing a new product to invest a lot in marketing and communication since the two will have a huge impact on how the new product is received by consumers in the market.
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Starbucks Marketing Report Marketing Essay
11 pages (2750 words) , Download 8 , Essay
Free
According to the report the organization has its business footprint in Latin America, North America, Middle East, Europe and Pacific Rim. In the year 1998, the organization has successfully entered in UK market through the acquisition of 65 Seattle Coffee stores. Two organizations have shared a common culture.
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Brand Implementation of Volkswagen Marketing Essay
10 pages (2778 words) , Download 3 , Essay
Free
The Volkswagen group is well known for the manufacture and sale of the Volkswagen, Audi, Skoda, SEAT, Bentley, Lamborghini, Bugatti, and Porsche vehicles all over the world (Sanz and Damme, 2006, p.4). Their performance trend has been commendable all through with the period following 2006 illustrating a very positive trend of their performance.
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Setting and Developing Marketing Capability Marketing Essay
8 pages (2405 words) , Download 2 , Essay
Free
A well-researched marketing approach can help businesses in launching new products and expanding into new market regions successfully through a deeper and improved understanding of the existing operating environment. A primary understanding of operating markets and consumer behavior needs to be well integrated with marketing objectives and strategic plans for effective results.
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Customer Relationship Management for the Birmingham New Library Marketing Essay
14 pages (4247 words) , Download 2 , Essay
Free
The report provided detailed information about situation analysis and in this part; the author provided varied strategies such as the use of SWOT analysis. These strategies are vital for assessing both the internal and external environments, which are favorable or unfavorable to successful business activities.
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Perfectly Competitive Market and the Characteristics of New York Stock Exchange Marketing Essay
6 pages (1579 words) , Download 3 , Essay
Free
Market types include perfectly competitive markets where there are several buyers and sellers, oligopolistic markets where there is a limited number of sellers and monopolistic markets where there are only one to two sellers. In some markets, the sellers are price takers, while in other markets the buyers are price takers. This writing will focus on markets that are perfectly competitive in nature.
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Marketing Action Plan Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
There are many promotional tools available in the market such as the TV advertisement, Radio Advertisement, Billboards, Mobile marketing, Magazine ads, News paper ads, social networking, and Internet ads. But using all the tools together is not possible always.
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Venture Capitalists and Angel Investors Marketing Essay
3 pages (828 words) , Download 2 , Essay
Free
A venture capitalist is an institution that would come forward to invest in companies or projects that have just started and need seed capital as it cannot go to the public for the collection of funds because the scale of operation is not so big. A venture capitalist would feel enthusiastic about investing in a company when he would get the principal and the returns on his investment.
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Commercialization plan Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Within such a target market and potential market, it is clearly defined that an extant need for services and goods that speak to an older demographic is illustrated. Naturally, it cannot be expected that this target demographic exhibits the total size of the consumer base.
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Public Relation Contribution to Organizations Marketing Assignment
10 pages (2957 words) , Download 2 , Assignment
Free
This assignment is conducted to analyze the role and importance of public relations activities in the organization and industry and it will specifically examine the role of public relations Powering Queensland firm which is concerned for its dirty energy provision to the residents and business in Brisvegas, Queensland.    
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The Social Media LinkedIn Marketing Essay
3 pages (1005 words) , Download 4 , Essay
The marketing strategy, the business model, and the use of the site by the marketers have been closely analyzed. This unique social media vehicle is being treated as a useful source to establish connections by people in terms of showcasing their talent. This in turn is assisting the site to earn its revenue.
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Implications for HR Practices in the Companies like Zappos Marketing Research Paper
5 pages (1566 words) , Download 2 , Research Paper
Free
Several organizations try to manage their human-resource function by applying it to their employees without defining what their culture is. The organization has enjoyed top-20 status on Fortune magazine’s best companies to work for, for the past five years. This position did not arise by chance; it was a strategic choice that the company made at its inception and has continued to maintain it to date.
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IMC AND CUSTOMER SATISFACTION Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
IMC AND CUSTOMER SATISFACTION Executive Summary As business contexts have been largely impacted by competition for last many years, all the firms put efforts to achieve competitive advantage. When it comes to the modern marketing aspects, advertising and promotion are the very common techniques that marketers use to communicate brand messages.
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Marketing research insurance program Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
There are a number of insurance plans and policies for retired people but not many with embedded future engagements. There are a number of people under NTUC insurance and with an innovative initiative of insuring the life of people along with engaging them in certain acts.
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International Marketing - Effects of the Country of Origin on Consumer Perceptions Marketing Assignment
12 pages (3324 words) , Download 2 , Assignment
Free
The name ‘internationalization’ has been defined as ‘Point of view on a firm’s core competencies and opportunities in the foreign environment’. It is the process undertaken by a firm that can cause an increment in its involvement in international operations and the workout undertaken by organizations that lead to an increment in their knowledge of the impact of international deals on their future.
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The effects that globalization and technology on the job market Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the research findings, it can, therefore, be said that globalization has enabled companies to move from one country to another easily. Most manufacturing companies are moving from countries with high labor rates, which are the rich countries, to the countries with low labor rates such as those in Asia.
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Quantitative Finance Analysis Marketing Term Paper
16 pages (4000 words) , Download 2 , Term Paper
Free
Quantitative financial analysis techniques are widely used these days in order to assess the performance and viability of the past financial decisions and future investment opportunities respective.
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Consumer-Brand Relationships Marketing Essay
20 pages (5585 words) , Download 3 , Essay
Free
Since the competition has intensified in all industries and the environment has become highly competitive, it has become important for the companies to maintain relevance with their customers and avoid any kind of commoditization. It is believed by Belaid and Behi (2010) and Keller and Lehmann (2006) that in such kind of business environment, the only way to compete is to develop a strong brand that has a completely holistic view.
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Portable Water Purification Systems Marketing Essay
11 pages (2952 words) , Download 2 , Essay
Free
Water is the single most important requirement for the survival of human beings and any other living thing on the surface of the earth. From quenching the thirst of millions daily to regular sanitation, water is one of the most used commodities in the world today and therefore lack of it can be of great detriment to the population.
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