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Castle Bingo: Marketing Wing of Castle Leisure - Essay Example

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The paper “Castle Bingo: Marketing Wing of Castle Leisure” intends to cover several dimensions of marketing concepts which will be applied in the perspective of castle bingo. Castle bingo, as, owns eleven modern clubs in Birmingham…
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Castle Bingo: Marketing Wing of Castle Leisure
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Download file to see previous pages These types play vital role in profiling, personal selling and offerings and estimating customer life cycle pertaining to overall value of a single customer towards the organizational revenue. It uses empirical methods to identify the copious attitudes and behavioral patterns of the customers towards the firm’s offerings through the use of customer data base holding (DBH). There may be many issues regarding data base collection. These issues may include legal, legislative, legitimate, ethical, attitudinal values, racial issues, religious problems as well as willingness to reveal the accurate information regarding residential patterns. The actual issue is collection of accurate data and then its expert analysis to forecast several organization strategic decisions. The business and strategic unit decisions are directly affected from the consumer behavior and short term attitudes. It might be possible that a very expert data handling may protect the organization from irrecoverable sunk costs and proper estimation may help in revenue generation according to the target. Role, application and benefits of customer databases in relation to customer relationship management (CRM) and their use in organizations: The people associated with the profession of marketing are well are of the reality that how much important is the Customers Databases in relation to Customer Relationship Management. In fact it can be termed as the life blood for a marketing campaign and organizations other promotional activities....
ta which will be required by the marketing personnel in order to maintain and sustain long term as well as profitable customer relationships (often referred to as customer equity with respect to customer loyalty). These types play vital role in profiling, personal selling and offerings and estimating customer life cycle pertaining to overall value of a single customer towards the organizational revenue. It uses empirical methods to identify the copious attitudes and behavioral patterns of the customers towards the firm’s offerings through the use of customer data base holding (DBH). There may be many issues regarding data base collection. These issues may include legal, legislative, legitimate, ethical, attitudinal values, racial issues, religious problems as well as willingness to reveal the accurate information regarding residential patterns. The actual issue is collection of accurate data and then its expert analysis to forecast several organization strategic decisions. The business and strategic unit decisions are directly affected from the consumer behavior and short term attitudes. It might be possible that a very expert data handling may protect the organization from irrecoverable sunk costs and proper estimation may help in revenue generation according to the target. Role, application and benefits of customer databases in relation to customer relationship management (CRM) and their use in organizations: The people associated with the profession of marketing are well are of the reality that how much important is the Customers Databases in relation to Customer Relationship Management. In fact it can be termed as the life blood for a marketing campaign and organizations other promotional activities. Indeed it is a dire need for each and every business to take ...Download file to see next pagesRead More
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