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Marketing Essays

Result for Subject Marketing:
19914 essays
Evaluation of the TESCO Strategy Marketing Essay
8 pages (2428 words) , Download 3 , Essay
Free
Strategic analysis is essential for the formulation of the goals and objectives of an organization. This requires analysis and scanning of the business environment in which the company operates and also requires the investigation of the competitor’s strategy. A strategic management analysis would be conducted for TESCO to understand the company’s present strategic position through Ansoff and BCG Matrix.
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Marketing Plan for a new Fair Trade Company Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
According to the research findings, it can, therefore, be said that the new firm would face strong rivalry from its competitors and also from the chief substitute of coffee, i.e., tea. If the company can adhere to its objectives and implement its marketing plans, it would be also to become successful in the long run.
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Marketing Principles and Practices at Apple Inc Marketing Essay
10 pages (2797 words) , Download 2 , Essay
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Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak on April 1, 1976. Apple computer struggled to start its operations due to a lack of funds. All the same, the dedication of the founders with the help of Ron Wayne, a former Steve Job’s colleague, saw them assemble 50 Apple I personal computers in just about 10 days.  After a while, Ron Wayne considered the venture too risky and sold off his share.
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Failed Products from Coke, Heinz and McDonalds Marketing Essay
3 pages (805 words) , Download 10 , Essay
Free
New Coke is often cited as the ultimate example of one of the most notorious product flops and brand missteps of all time. New Coke was launched in the mid-1980s by Coca Cola in an attempt to help the soda company stay ahead of competitors during the so-called "cola wars." Instead, it just annoyed consumers.
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The Nature of the Automobile Industry in the UK Marketing Essay
10 pages (3335 words) , Download 4 , Essay
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Generally speaking, this paper would try to focus on ‘Climate Cars’, which is a company engaging in providing eco-friendly transport services in United Kingdom (U.K.). The report would perfectly analyze the market for eco-friendly transportation in the U.K. and also, for rented cabs in the country.
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Price Setting Strategy Marketing Assignment
3 pages (948 words) , Download 6 , Assignment
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The main strategy used by KFC is product line pricing. According to Kotler & Armstrong (2010), this strategy is related to setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features and competitor’s prices.
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Brand Analysis of Victor and Rolf Marketing Essay
9 pages (2498 words) , Download 3 , Essay
Free
If we talk about the fashion industry then there are many famous brands that at once come to our mind. This list may include Dolce & Gabbana, Victoria’s Secret, Givenchy, Levi’s, Burberry, Gucci, H&M, Zara, Adidas, Nike, and others. All of these brands are ruling over the fashion industry through their eye-catching clothing for both men and women and involving in many other product lines also.
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Marketing Strategy: Plan for Ferrero Spearmint Gum Marketing Essay
9 pages (2250 words) , Download 6 , Essay
Free
Ferrero Spearmint Gum is an organic product from the Ferrero Spa, which is already a popular brand among consumers and vendors in the market. The current marketing plan would emphasize on developing a concrete promotional and market positioning plan.
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Efforts to Revive Membership in the British Trade Unions Marketing Essay
9 pages (2250 words) , Download 2 , Essay
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The author of the paper claims that the main causes of the fall of the British trade unions were due to the high risk of unemployment due to the financial crisis that resulted to a high lay-off of workers. In addition, the employees were defeated by the government in their push for salary increment.
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Company G's Marketing Plan Marketing Essay
15 pages (3955 words) , Download 5 , Essay
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Without a doubt, Company G must execute the marketing plan in order to reap revenues. Penetrating the target market should be the first priority for Company G as it strives to accumulate revenue. With Company G’s top-quality products, retailers would not hesitate to display this to their customers. This would establish a brand reputation, which could cultivate growth for the company itself.
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Arizona: Tourism, Travel, and Recreation Marketing Essay
10 pages (2561 words) , Download 4 , Essay
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Arizona has a very diverse topography with a combination of beautiful plateaus (such as the Colorado Plateau), gorges, and deep canyons. The Colorado River is the most beautiful and exquisite river in Arizona. The leading industry of Arizona is the tourism and travel industry and generates a lot of revenues for the state (around $13.76 billion in the year 2000).
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International Marketing Strategy - Implementation and Control Marketing Assignment
11 pages (3245 words) , Download 2 , Assignment
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The best way for a woman to portray her unique image and style statement depends on the handbag she uses. Mulberry started providing luxury leather goods items to meet the most desirable fashion for women, satisfy the needs of women and signify their power and status. Mulberry was established in 1971 to provide fashionable items that would create a formula for its success in the market.
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Samsung Company Situation Analysis Marketing Research Paper
13 pages (3450 words) , Download 3 , Research Paper
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The company has grown to the multinational corporation it is today.  Samsung in Korean means three stars, it got the name due to the association it had with different business types in various parts of the world and in South Korea (Cohen, 1995). People started associating it with electronics, development, and information technology.
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Retail Marketing and Distribution Marketing Essay
20 pages (5208 words) , Download 2 , Essay
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Generally, a retailer or the retail store can be determined as a business entity whose sales volume generally comes from retail. It can be stated that an organization making its goods and services available to the final consumers be it manufacture, wholesalers, or retailers is said to be doing retailing.
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Organisational Strategy and Decision-Making - Tesco Marketing Essay
10 pages (3016 words) , Download 3 , Essay
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Tesco is regarded to be one of the biggest retailers throughout the globe, which serves millions of customers weekly. The company had employed numerous significant strategies, such as diversification, acquisition, and global business expansion, in order to expand its business in the international markets.
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Efficient Market Hypothesis under Government Intervention Marketing Essay
12 pages (3143 words) , Download 3 , Essay
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There is not just enormous scope in the study of the given topic but also the need to understand the government intervention and management of the portfolios in a detailed manner in this volatile scenario as seen in the recent past in the global economy and share markets. A detailed study like this would definitely help the cause in understanding the requirements of different sectors.
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International Marketing of Tesco Marketing Essay
12 pages (3287 words) , Download 3 , Essay
Free
International marketing can be defined as the process where a firm looks to enter the international market by providing the products to international customers. The basic principles of both domestic & international marketing are the same. However, there are some distinct factors based on which these two concepts can be differentiated.
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Common Variables of Public Relations in Mix Modelling Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
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This study will determine strategic ways on how the business contribution of strengthening and incorporating public relations in marketing activities can be measured and evaluated. The researcher will scrutinize the possible link between public relations and the marketing mix model, showing benefit from integrated marketing communications.
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Schweppes Australia taking Passion to Hong Kong Marketing Essay
6 pages (1391 words) , Download 2 , Essay
Free
Spencer Cottee came up with the idea of making Passiona soft drink from a very humble idea. It is from the oversupply of passion fruits that he had by the time that it came to his mind that he could be useful in the production of Passiona (Edward 23).
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Promotional Activity and Pricing Marketing Essay
3 pages (1009 words) , Download 3 , Essay
Free
This organization provides car rental facilities to its customers for booking the car online. The company also arranges hotel facilities for its customers according to their requirements. Different vocation packages and cruises are other attractive services offered by Southwest Airlines.
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PharmaSim Report OCM Group Allstar Brands Marketing Lab Report
5 pages (1250 words) , Download 4 , Lab Report
Free
Marketing is all about creating shareholder and social value, achieved through products that deliver value to customers in the marketplace by providing an aggregate of benefits that the customers recognize more than competitively substitutable products.
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Case Study on Toys R US Japan Marketing Essay
6 pages (1500 words) , Download 5 , Essay
Free
Due to this advantage, its potential to expand can be possible across other economies with varying cultural backgrounds. Toys “R” US eventually made its way in Europe. Amidst contradiction from the start among local counterparts, Toys “R” US was able to grow and continue to exist in the marketplace in Europe.
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Value Creation in Customer Relationship Management on Consultation Management in Saudi Arabia Marketing Dissertation
67 pages (9848 words) , Download 2 , Dissertation
The study showed that the way the consultant goes about the entire process of consultation directly affects their relationship with the client and the service provider, as well as the success of their services. Consultants must maintain their independence which allows them to be more open and honest, not to mention thoroughly when assessing a company’s strengths and weaknesses.
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Entering the Market of UAE, Toyota, Australia Marketing Essay
6 pages (1842 words) , Download 3 , Essay
Free
Generally, the external environmental analysis of the United Arab Emirates is done with respect to the political, economic and demographic aspects. The brand Toyota, Australia wants to export their product in UAE and a thorough analysis of the scenario needs to be done before the decision-making procedures.
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Heuristics and How They Can Be Used by Marketers to Influence Consumers Marketing Essay
8 pages (2281 words) , Download 3 , Essay
Free
An understanding of when, where, why and how people buy or do not buy a certain product is important in making developing strategic marketing plans that will make a product get a larger market. This means one has to understand the consumer decision-making process. This could require extensive research involving interviews or questionnaires administered to a large group of people.
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Demand and Stores Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
There is a period between the placing of the order and the receipt of the inventory. This is known as the lead time (L). R takes two things into consideration – the average daily demand during lead time and the safety stock. AVG is the average daily demand.
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Challenges that Steven B. Belkin faced and recommendations for their solution Marketing Case Study
4 pages (750 words) , Download 5 , Case Study
Free
This research will begin with the statement that Steven Belkin was a resident of Grand Rapids in Michigan. As a grown-up, he had the ambition of establishing his own firm that would operate privately in the back to back group charter industry that is still growing. Steven and his friend Alan established The Travel Group Corporation (TTG) that operated in the industry.
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The Use of Product Placement in the USA, Sweden, And Switzerland Marketing Literature review
4 pages (1291 words) , Download 2 , Literature review
Free
The literature review will be as discussed by Mary-Lou Galician a prominent researcher on media trends, in her research on product placement. Also, it will look at product placement in various movies. The literature review will look at the development and use of product placement in the USA, Sweden, and Switzerland.
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Analyzing a Pricing Strategy Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
The fate of any business firm is decided by the pricing strategy formulated by it, according to its product’s nature and market value. Both Large and small firms equally maintain a pricing strategy in order to sustain in the business market. However for small business enterprises, pricing strategy is very significant as it decides their sustenance and profitability in the market.
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Retail/Visual Merchandising Marketing Essay
3 pages (750 words) , Download 2 , Essay
Regular leverages from Apple create diverse ecosystem of workers, clients, dealers, associates and worldwide connectivity. This network has proven innovation procedures to be a successful trend and culture that does not take the second place in the technology industry.
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Classic Airlines Marketing Solution Marketing Essay
8 pages (2236 words) , Download 2 , Essay
Free
The paper starts by identifying as well as defining the problem and this is followed by the application of the problem-solving model. The internal, as well as external pressures contributing to Classic Airline’s current crisis, will be discussed in detail and the essay will also seek to establish the marketing resources that are available to resolve the crisis.
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Marketing Communitations Paper Marketing Essay
3 pages (750 words) , Download 2 , Essay
As stated by the American Association of Advertising Agencies, incorporated marketing interactions “…identifies the value of an elaborate strategy, which examines the planned functions of a range of interactions disciplines advertising, personal selling, public associations, and sales promotion and joins them to give precision, steadiness, and maximum interaction influence.
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Recruitment Process in Talent Seek Organization Marketing Essay
5 pages (1294 words) , Download 2 , Essay
Free
These problems include: untimely feedback from the interviewee’s referees, unreliable, Information Technology (IT) solution (GovSource), lengthy bureaucratic process, untimely feedback to interested applicants, limited empowerment of employees, pre-meditated prospective candidates by clients. It includes the methodology for trying to rectify these problems.
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What Went Wrong for eastman Kodak Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
What went wrong for Eastman Kodak? Kodak’s demise is an example of repeat strategic failure in the three ways. To begin with, the company was slow in understanding the future of digital imaging. Secondly, when it did get to grasp the importance of digital imaging the company opted for the much slower evolutionary strategy approach rather than the rapid revolutionary strategy approach.
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Major Ratios Analysis of West Ham Company Marketing Essay
4 pages (1140 words) , Download 2 , Essay
Free
It means how the company effectively manages its assets to generate a substantial amount of sales concerning its assets. With a fixed asset and total asset turnover ratio, the company has been improving its asset turnover as higher the turnover rate better for the company. It has increased far more in 2011 from 2010 than that of 2010 from 2009.
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Distribution and Retail - Importance of Product Positioning Marketing Essay
6 pages (1618 words) , Download 2 , Essay
Free
The positioning of a product is very beneficial for the company in order to get the ‘feel’ of consumers and the general public. Public perception is vital for a product as it determines whether or not the product would be sold successfully in that market. It is a fact that the general public always remembers the leading company, which has introduced a product.
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What Makes a Top 100 Hospital Mayo Clinic Arizona Marketing Admission/Application Essay
5 pages (1250 words) , Download 2 , Admission/Application Essay
Free
Mayo Clinic, Arizona is a nonprofit medical organization that operates under the Mayo Clinic medical practice and research group, and specializes in treating tertiary care. Though Mayo Clinic was founded in Rochester, Minnesota in 1889, Mayo Clinic Hospital in Phoenix, Arizona was opened in the fall of 1998 to provide high quality medical services in inpatient medical care, in an environment that is conducive and efficient, to both visitors and patients.
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Importance of Branding Marketing Essay
3 pages (1012 words) , Download 4 , Essay
Free
Branding is the act of successfully creating a brand identity, which will make the business more appealing and attractive in comparison to its competitors. Branding is usually associated with the logo, sign, name, and the image or the product that the consumers will relate to in the company.
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Projective Techniques in Marketing and Management Research Marketing Literature review
8 pages (2000 words) , Download 2 , Literature review
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From the inception of research work to date, diverse research methodologies have been adopted by the researchers to uncover the hidden data. Projective techniques are immensely applied in the field of psychology, law, sociology and business management-especially marketing. Projective techniques have been viewed by psychologists and marketers from a different perspective.
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Distribution Channels and IMC Promotion Marketing Research Paper
4 pages (1113 words) , Download 2 , Research Paper
Free
Since the target audience of the company involves 60+ aged citizens, 80% of promotional efforts should be oriented toward this audience. The rest 20% will involve younger audiences who do not have an opportunity to take care and run errands for their parents or grandparents. The distribution channels are intended to be direct.
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Critique of Marketing Mix Concept Marketing Essay
6 pages (2008 words) , Download 10 , Essay
Free
The concept of the marketing mix (MM) introduced by Neil Borden in 1953 referred to the mixture of elements useful in pursuing a certain market response (Waterschoot and Bulte 1992). The elements or the 4Ps were subsequently added by McCarthy and since then MM is considered an important tool for marketing managers.
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Marketing Action Programs Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
It will be done by airing on television, an advertisement about the risks of poor hand washing habits will air on television from 7pm to 9pm when most people have come back from work and are watching the news at home. These advertisements will be done by the head of marketing from the company.
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Global Marketing Plan: the Company has Located in Phoenix, Boston, and aimed at Europe Marketing Research Paper
5 pages (1473 words) , Download 2 , Research Paper
Free
People already know us here and our company is one of the most renowned furniture selling companies in town. Therefore, we would definitely have to take the opportunity like other companies and try to build the same repute in other locations as well. Moreover, I think we can do much better in other areas of the world as well.
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Advertisement for LibraTech Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Everyone in the world today seeks a way in which he or she can do all his businesses very fast and accurately. Every individual seeks accuracy, speed, efficiency, and compression of data to enhance security and portability.For instance; the generation of today is seeking a way in which it can handle its studies and all readings in general without having to carry around heavy and bulky books.Many individuals are also bugged by the fact that they have to stay in the libraries when they want to gain accessibility to a certain book or when they want to read some specific manuals.What people are looking for is mobility and convenience.People want a reading version whereby they can access all the n
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Reputation and Reputation Management: Facebook Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The current digital age has not only extended companies’ market channels, but also provided the organizations’ promoters and marketers with a wide array of new methods to correspond with customers. For instance, Web 2.0 based technologies, which include social networking and online posting of content generated by users, have immensely enhanced interaction between companies and their customers.
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International Marketing - Brazil Country Notebook Term Project Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
The current situation of the company can be valuated using comprehensive SWOT analysis and the analysis of the market trends and the success of the products in the market. The market share of Brastemp has been increasing over the last two years. The success of the company is tied to the increasing demand for household electronics.
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The Influence of Corporate Social Responsibility on Taiwanese Consumers Purchase Intention Marketing Research Paper
47 pages (10042 words) , Download 4 , Research Paper
The CSR notion initiated from Anglo-Saxon countries, predominantly the U.K. and the United States of American (Matten and Moon, 2004; Maignan, 2001). With a more Western cultural tradition, most empirical implementations of CSR have been carried in these countries. Contrastingly.
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Ethical Issues in Marketing Planning for Marks and Spencer Marketing Assignment
10 pages (2989 words) , Download 2 , Assignment
Free
The current situation of M&S suggests that the clothing and home-ware section requires special attention from the management. Women wear happened to be the strongest part of the business of M&S, but presently it is showing a downward trend due to the outdated designs that are unable to attract the younger generation. 
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Consumer behaviors in purchasing ethical products Marketing Dissertation
8 pages (2415 words) , Download 4 , Dissertation
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The discussion seeks to answer the questions: What information is used by consumers to make choices on buying ethical products? What is the influence of market communication of ethical products purchases in UK and USA? What is the influence of Price Purchasing of Ethical products in USA and UK? What are the in-store advantages of Ethical products in USA and UK?
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Hypothetical Product Reassessment Marketing Essay
4 pages (1299 words) , Download 2 , Essay
Free
Desired impact and outcome of the project is its long-term effect on the product projected by the sustained profitability of the company.  A definite measure to sustain the project is thru distributorship or partnership as a specific form of entry to the China market. Picture of the product is shown in Annex 1, while the profile of the company may be downloaded on its company website.
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