Free Marketing Essay Examples and Topics | Page 347

IMC PLAN for Transportation Service Marketing Essay

5 pages (1290 words) , Download 2 , Essay

Free

The main objective of Double M is to provide value against the service and a comfortable living and transportation facility to its target market. The target customers are concerned with the “get” component and the monetary price is not mainly of monetary concern. Thus, Double M will adopt the pricing strategy based on the perspective of the customer.

Preview sample

Retailers Extensions or New Format based upon changing Consumers and Markets Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

Additionally, the net immigration rate is estimated at 3.62 migrants per every thousand people in the total population. Moreover, urban growth increases annually at an estimated rate of 1.2%. Generally, the US has witnessed the following demographic trends; aging of population, larger proportion of earning women, declining middle class, and increasing and diverse ethnicity (Carr, Babin, & Zikmund, 2012).

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Entrepreneur Marketing: Vickers A Case Study Analysis Marketing Case Study

3 pages (750 words) , Download 4 , Case Study

Their business concept involved the development of desktop interface preferably for people between the ages of 12 and 24. It incorporated a 3D “brandable” browser for gaming (Crane, 2009). When it was due time for Vickers-Willis to make a decision, she suddenly found herself in the midst of her three likely options.

Preview sample

Starbucks Strategy and Internal Initiatives to Return to Profitable Growth Marketing Essay

8 pages (2000 words) , Download 4 , Essay

Free

Starbucks started out by selling tea, coffee, and spice in Pike’s market area of Seattle, Washington. In 1987, Howard Schultz bought out the Il Giornale coffee company and changed it to Starbucks Corporation. Schultz began to move the company to a new position where it would be a dominant leader in the retail and roaster of brand specialty drinks.

Preview sample

Blueprint and Distribution of Story Hotel Marketing Research Paper

4 pages (1072 words) , Download 2 , Research Paper

Free

Among the trends in the creation of a meaningful experience, for customers in the hotel industry, include service blueprinting. In service blueprinting, there is a clear distinction in visibility that divides the front office and the clients. With its location in the city’s center, the hotel has its premises close to other most visited places in Stockholm.

Preview sample

How to improve police image in Luassane, Switzerland Marketing Research Paper

3 pages (750 words) , Download 2 , Research Paper

This research paper seeks t o establish the actual problem with the police department in Lausanne. This includes looking into the current state of the police and trying to offer research based solutions. Problem statement The police force in Lausanne has been ineffective.

Preview sample

Marketing in the digital era Marketing Essay

8 pages (2000 words) , Download 3 , Essay

Free

Marketing in the digital age is undergoing an accelerated change. Marketers need to change the way they think or act in order to sustain their position in the market place. This is because many industries have emerged with a digital strategy of marketing their activities through online marketing as a conventional means of marketing.

Preview sample

Nike Brand Analysis Marketing Essay

4 pages (1209 words) , Download 3 , Essay

Free

A brand may be described as a symbol, name, design, term, or unique feature that distinguishes one firm’s services and products from other market players. Brand image is the perception in the consumers’ minds of a brand’s whole personality, both real and imaginary, including its shortcomings. Brand image is what a selling firm should build.

Preview sample

Michael Murphy Brand Analysis Marketing Essay

3 pages (831 words) , Download 2 , Essay

Free

Many people would associate youthfulness with creativity and aggressiveness; characteristics that the parties are gunning for in surviving in the current political climate. Murphy’s compelling biography attracted the attention and empathy of the delegates and party members. Murphy’s message is geared towards enhancing democracy and equality.

Preview sample

Tesla Motors Marketing Analysis Marketing Essay

10 pages (2735 words) , Download 10 , Essay

Free

TM also sells advanced electric vehicles powers train components and operates in North America, Europe, and Asia through subsidiaries. The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating the development of Models in order to attain its objective of first customer delivery.

Preview sample

Teenagers opting to Go for Cosmetic Surgery Marketing Research Paper

8 pages (2411 words) , Download 3 , Research Paper

Free

Teenagers should be made to understand that although it is their right to have cosmetic surgery, they should be cautious in their consideration of whether to have it or not. They should realize that their wish to have the surgery should not be expressed lightly because the effects of this procedure will stay with them for the rest of their lives.

Preview sample

The Growth and Development of No-for-Profit Organisations in Australia Today Marketing Essay

6 pages (1877 words) , Download 2 , Essay

Free

The services and products are characterized by responsiveness, advocacy, flexibility, innovativeness, community building and expressiveness. The not-for-profit organisation employs over one million workers in Australia with the revenue expected to reach $105 billion by the end of 2012 (Shulman, 2012).

Preview sample

Iphone 5 Holographic laser Key Board & Wide Screen Projector Marketing Term Paper

3 pages (750 words) , Download 2 , Term Paper

Over the years, Apple continued to make innovations in the Information Technology (IT) industry and its products came to dominate the market. Some of these innovations included the iPod, the PowerBook, the Mac Mini, and finally, the iPhone, all of which were introduced to the market in the 2000s.

Preview sample

Apple Marketing Audit Marketing Research Paper

3 pages (1103 words) , Download 2 , Research Paper

The company was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in the year 1976. They have established more than three-fifty retail outlets across the globe. The company revolutionized the concept of computing by introducing iPhone, iTunes, and iPods to customers. The first impression about the company before visiting Apple’s store differs.

Preview sample

Brand Analysis: Starbucks Marketing Essay

4 pages (1000 words) , Download 2 , Essay

Free

This paper will discuss Starbucks as one of the most prevalent coffee brands on the market, not just because of their coffee, but what one remembers when experiencing the brand as well. Part of experiencing a brand is also how it is obtained and, in the case of Starbucks, one usually buys it at a Starbucks store, or even in an affiliate store such as Barnes and Noble bookstore.

Preview sample

Recent developments in the UK housing market Marketing Essay

11 pages (2750 words) , Download 2 , Essay

Free

The author of the paper entitled "Recent developments in the UK housing market" touches upon the fact the UK economy had to face recession in the last two years which had an impact on reducing the UK house prices. It should be noted that highest growth in house prices which were significantly higher than the average UK housing prices were observed in London area.

Preview sample

Marketing Management of Procter and Gamble Marketing Assignment

6 pages (1533 words) , Download 2 , Assignment

Free

In a globalization era where consumer demands are changing rapidly and the players are coming up with new innovative products, threats to maintaining its position as a market leader have increased. Therefore to sustain its market share as a market leader it has to spend more amount in R&D and advertisement than their competitors which increase the cost of the company.

Preview sample

Term Paper Project Domino's Pizza marketing strategist Marketing Term Paper

8 pages (2000 words) , Download 2 , Term Paper

Free

Furthermore, the paper also highlights the trends of the selected market along with the strategies considered by the company. Table of Contents Abstract 2 Table of Contents 3 Advertisement Layout Sheet 5 Introduction 8 History and Origin of Domino’s Pizza 8 Demographic and Geographic Factors of Argentina 9 Internal and External Environmental Factors of Argentina 9 The Influence of Market Analysis on the Market of Argentina and Value Creation for Domino’s Pizza 12 Domino’s Pizza’s Practices and Products 13 Recommendations 14 Conclusion 15 References 16 Bibliography 17 Advertisement Layout Sheet Source: (Papworth, 2012) Introduction The trends of globalization is believed to have led t

Preview sample

Selling and Sales Management Marketing Term Paper

8 pages (2062 words) , Download 2 , Term Paper

Free

The contrast between the two is apparent and is defined by the products that a firm may be indulging in. A producer may choose either of the two methods after putting market composition and factors. One of the methods applies independently at a time without having a mixture of the two in any setting. Sales, in general, may be determined by the choice of marketing method.

Preview sample

Entrepreneur Marketing Demand Forecasting Marketing Essay

7 pages (2000 words) , Download 2 , Essay

Free

In a situation where a sales manager has the knowledge concerning the demand, the forecasting techniques are used, while in a situation where a manager is seeking to determine the pricing policy of the firm for generating demand increase, estimation techniques are applied. In fact, the paper will discuss techniques applied in marketing demand forecasting.

Preview sample

EHarmony Case Study Marketing Essay

3 pages (750 words) , Download 2 , Essay

Piskorski et al (2008) notes how the arrival of internet dating was received with tepid reaction in 1992. Seeking for spouses in the internet was termed as the desperation and many people shunned away from it. In the contemporary world, seeking for mates is no longer considered weird or an activity for the losers.

Preview sample

How B2B Marketers Maintain Effective Marketing Strategies Marketing Essay

3 pages (855 words) , Download 4 , Essay

Free

The price of commodities is the basic tool that marketers use to promote their products among buyers. However, prices of commodities are constrained by the cost of production and other expenses that may not be under the control of a business. This indicates that B2B marketers have to set the most competitive prices for their products.

Preview sample

The Industry of Tobacco Marketing Term Paper

8 pages (2000 words) , Download 2 , Term Paper

Free

Globalization is an important factor in the continued success for tobacco companies because they are depending on the idea that underdeveloped nations will not have the sophistication to regulate. The good news is that world organizations have taken an interest in this marketing concept and have intercepted the tobacco industry.

Preview sample

Comparison of the Economic Environment between Singapore and Argentina Marketing Essay

6 pages (1616 words) , Download 2 , Essay

Free

Generally, Singapore is one of the nations in the world with a well-established and efficient free-market economy. The government of Singapore has significant control over most corporations, which constitutes about 60% of the GDP through business entities like the Sovereign Wealth Fund (Temasek, Huff 751).

Preview sample

Housing Market in Australia Marketing Literature review

6 pages (1500 words) , Download 3 , Literature review

Free

The primary reason behind that is rapid changes in its propositions. At one point, the larger share is in the occupancy of private rentals while on the other point, the larger part of the share goes into the hand of homeownership. Many authors have conducted researches to determine which sector is dominant in the housing sector as well as to identify the primary reasons behind these changes.

Preview sample

Reflection Marketing Research Paper

3 pages (750 words) , Download 4 , Research Paper

Free

The Striver VALS type is a secondary characteristic. 2. The VALS information can be used to identify consumer behavior and therefore, identify the characteristics of the target group. By identifying these characteristics the business can be able to identify the products to provide.

Preview sample

Proxy Meeting, Lecture, and Workspace Attendant Marketing Article

5 pages (1313 words) , Download 2 , Article

Free

Proxy Meeting, Lecture, and Workspace Attendant product design exploit this idea to the fullest. It can be adapted with advanced operating system environments like those of Mac OS, which helps it to be run inside a secure server environment or virtual private network. Moreover, the device also includes a number of security enhancements.

Preview sample

Resistance to Organizational Change Marketing Essay

3 pages (1021 words) , Download 3 , Essay

Free

To attain organizational growth and development, organizational leaders ought to come up with and execute effective measures to rise above resistance to change and ensure a smooth implementation of the organizational change process. Organizational change should as well be implemented in a cooperative and consultative manner.

Preview sample

Organization Analysis - Wal-Mart Marketing Essay

8 pages (2000 words) , Download 2 , Essay

Free

The organization initiated its activities in the year 1962 by opening its first shop in Arkansas. Years later, the organization developed into Wal-Mart stores; opening the first supply center and home administration center at Bentonville. The organization launched the first super center in 1988 whilst initiating the first global unit in Mexico.

Preview sample

The U.S. Beauty Industry: Brand Report Card Marketing Research Paper

10 pages (2500 words) , Download 3 , Research Paper

Free

The U.S. Beauty Industry: Brand Report Card Excluding Clinique, the majority of high-grossing beauty industry leaders utilize promotional prowess in brand strategy to create a unique brand image to appeal to diverse target consumers. Using the brand template identified by the article “The Brand Report Card”, this paper compares best practice in the industry with highly successful beauty brands to develop a scoring system to measure brand attributes that lead to competitive success in the U.S.

Preview sample

Cango Analysis Report Marketing Research Paper

7 pages (1750 words) , Download 2 , Research Paper

Free

The author admits certain points of strength that are currently evident in the process of studying the analysis and overview of the communication that has happened within the employees of the startup company Cango. It can be said that though there are serious deficiencies present in the method of handling of business processes in Cango.

Preview sample

Marketing in Microsoft Company Marketing Research Paper

3 pages (750 words) , Download 2 , Research Paper

As such, it is advisable for companies through its management put in place all fractions of marketing to meet its objectives and customer expectations. Microsoft Company is one of the widely known companies in the whole world. It deals with generation of computer soft wares.

Preview sample

Understand the Individual Elements of the Extended Marketing Mix Marketing Assignment

6 pages (1500 words) , Download 2 , Assignment

Free

Proctor & Gamble Proctor & Gamble is a renowned American consumer goods company. The company is headquartered in Cincinnati, Ohio, USA. The organization was established by William Procter and James Gamble in the year 1837. The company serves over eighty countries across the world.

Preview sample

Understand the concept and process of marketing Marketing Assignment

8 pages (2000 words) , Download 3 , Assignment

Free

Political – The political system of United Kingdom is a constitutional monarchy and also a parliamentary system. On the whole the country is very much politically stable. Economical – UK is one of the largest economies around the world. Manufacturing is the most important industrial sector of UK.

Preview sample

Understand the individual elements of the extended marketing mix: Starbucks Marketing Assignment

5 pages (1250 words) , Download 4 , Assignment

Free

Starbuck utilizes numerous pricing strategies for its products. The company uses a premium pricing strategy for its recognized brands due to the psychological association with quality. The company adjusts its prices upwards depending on the changing economic conditions in the market (Pride 2011).

Preview sample

The Growth of Technology: Marketing Segmentation Marketing Term Paper

8 pages (2112 words) , Download 5 , Term Paper

Free

In addition, it will give a detailed analysis of the existing market segments carefully depicting the underutilized variables in improving the marketing and distribution of the chosen product. Predominantly, there are two classes of variables, which influence the use of segmentation in a target market.

Preview sample

General Environmental Trends on the Industry - Gap Marketing Essay

6 pages (1664 words) , Download 2 , Essay

Free

This paper, based on a case study, seeks to analyze Gap’s business environment. Gap Inc operates in the family clothing stores industry. The industry’s general environment comprises of factors such as “demographic, economic, political/legal, socio-cultural, technological, global, and physical trends” (Ireland, Hoskisson and Hitt, 2008, p. 45).

Preview sample

Dayton Family Supply Chain Management Marketing Research Paper

5 pages (1376 words) , Download 2 , Research Paper

Free

The merchandise from other countries is saved in the distribution centers of the company that are located on different coasts. This merchandise is transferred to the regional offices through rail or trucks. The regional offices are responsible for providing merchandise to more than 1700 stores of the company located in different states of the US.

Preview sample

Tipalet seduces a society driven by gender stereotypes Marketing Essay

3 pages (750 words) , Download 11 , Essay

Free

This research will begin with the statement that advertisements have always been an important form of expression and more particularly, a medium through which the producer spreads an ideology. This advertisement follows the basic format of a poster advertisement, containing a striking image, a strong slogan, and eye-catching colors.

Preview sample

Marketing of TelePacific Communications Marketing Case Study

3 pages (750 words) , Download 3 , Case Study

As the paper outlines, TelePacific Communications Company offers five classes of services (CoS) that facilitated them in obtaining the best product of the year 2010 awarded by Internet Telephony Magazine. Furthermore, the company’s new dimension towards increasing Wide Area Network (WAN) has provided them with a competitive edge over a few of the major players in the industry.

Preview sample

Marketing Trends Assignment Marketing Assignment

3 pages (750 words) , Download 3 , Assignment

This paper will discuss the latest marketing trends and explain the effect that these trends have on the market today. Internet and Online Marketing Online marketing or internet marketing refers to the marketing of goods, services or products over the internet (Harris, 2011).

Preview sample

Marketing Discussion Assignment Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

The product costs include the amount materials or ingredients included in the final product. The company must implement selling its products by relegating implementing customer value requirements as secondary to cost recovery pricing. If the customer’s value of the product is less the production or selling costs, the company sinks into bankruptcy.

Preview sample

Eastman Kodak - Comprehensive Strategic Plan Memo Marketing Essay

3 pages (750 words) , Download 2 , Essay

The resources used for this project include the corporate site of Eastman Kodak, the Annual report and the Global Sustainability report of the company, in addition to widely acknowledged resources like CNN Money, Thomson Reuters etc.

Preview sample

Promotional Plan of TelePacific Marketing Essay

6 pages (1500 words) , Download 3 , Essay

Free

P4 MKT Table of Contents Table of Contents 2 Promotional Plan of TelePacific 3 Message 3 Advertisements 3 Media Calendar 7 Newspapers 7 Magazines 7 Outdoors 7 Internet 8 References 9 Bibliography 10 Promotional Plan of TelePacific This study is all about the promotional strategy of TelePacific Communications which would help in creating awareness about its products amongst the target customers.

Preview sample

The Customer Analysis and Market Segmentation Marketing Essay

4 pages (1000 words) , Download 3 , Essay

Free

Others also partner to form companies or large organizations. The result of all this innovation is that, competition in the market is increased and thus, the businesses have to market their products to gain customer loyalty. To ensure that they gain the desired results, marketers have to make predictions of the outcome of their marketing (Davenport & Harris, 2009).

Preview sample

Mary Kay Cosmetics Company Marketing Essay

5 pages (1309 words) , Download 2 , Essay

Free

In February 1993, the senior vice president of the organization in question, Mary Kay Cosmetics Inc was drawn to an interesting point of concern. Mr. Curran Dan Durand was thinking of the dynamics of the organization's international marketing operations. For more than fifteen years, the company had sold products outside the united states of America.

Preview sample

Marketing and the Apple global organization Marketing Research Paper

4 pages (1000 words) , Download 2 , Research Paper

Free

In this article the author discussed about the unique marketing initiatives of Apple Inc. Furthermore the article highlighted some interesting facts about the company. In the introduction part of the article the author demonstrated about the hype that Apple creates before launching a product in the market place.

Preview sample

Brand Identification Plays in Brand Loyalty and Brand Promotion Marketing Essay

8 pages (2377 words) , Download 5 , Essay

Free

This research will use a positivistic approach to assess the impact of a specific variable, CBI on outcomes like customer loyalty and customer satisfaction. A positivistic approach aim is to enable the researcher to collect data in an objective manner (Aronowitz and Ausch, 2000) and to discard extraneous variables and to hence prevent the context from affecting the quality or the integrity of the collected data.

Preview sample

Brand Identification Plays In Brand Loyalty and Brand Promotion Marketing Essay

25 pages (2000 words) , Download 4 , Essay

The paper has reviewed a number of journal articles in order to offer insights about the impact of customer brand identification on the process of developing customer loyalty and brand promotion. In this context, it has been found that a sound customer brand identification process helps a company to develop a larger base of loyal customers.

Preview sample

Digital Marketing Presents Opportunities and Challenges to Organizations Marketing Research Paper

6 pages (1500 words) , Download 3 , Research Paper

Free

Quora is increasingly applying the usage of web-based analytics to map the consumers’ enquired needs and wants and trying to position their searches with regards to the best-suited category while applying search engine optimization within their own website for the multiple numbers of listed products and services of the clients.

Preview sample

Marketing Essays