StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19930 essays
In what way is Capacity (supply) Constrained Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Travel and tour services have been on the rise since the economy started recovering from financial crisis (Euromonitor International, 2011). It is unfortunate that HANA TOUR is not in a position to serve all its existing as well as potential clients as it may wish.
Preview sample
Pure-Body's Marketing Communication Strategy Marketing Essay
8 pages (2403 words) , Download 3 , Essay
Free
Pure-Body recognizes that communication is a very important marketing tool. It is an essential way in which a business venture, organization, or corporate communicates with its customers. Marketing communication entails a marketer developing conscious decisions in order to determine the recipient of a given product and service.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Phil Company II - Strategies, Tools, and Techniques for Marketing Success Marketing Research Paper
6 pages (1629 words) , Download 2 , Research Paper
Free
One of the numerous aspects is product branding. A product brand can be defined as objects or phrases comprising of descriptive verbal attributes or graphical representation, which serves to convey the commercial message about any given business entity. A product brand should take into consideration the target consumers and any other marketing forces like competition and innovations.
Preview sample
Most Effective Promotional Tools to Attract Customers Marketing Research Proposal
11 pages (2750 words) , Download 3 , Research Proposal
Free
The organizations communicating effectively and understanding the needs of the customers by applying promotional tools have been able to retain their customers. Promotion can be defined as the short-term incentive for the organization that helps and encourages increasing the sales of the organization.
Preview sample
First Solar Turns Sunshine into Profits Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The company believes that it stands to again competitive advantage by virtue of the fact that it can depend on its manufacturing equipment to produce solar cells and panels that are of cheaper prices. They also have the advantage of the shift from the use non-renewable energy to renewal energy in Europe and the increasing cost of oil as some of the points they are depending on to create the new market.
Preview sample
Marketing Plan for Crystal Pepsi Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
Crystal Pepsi was first introduced in 1992 but was withdrawn by the end of 1993 due to very low sales. However, it is possible to re-launch the product through intensive marketing activities and flavor changes
Preview sample
British Airlines Marketing Analysis Marketing Essay
3 pages (1395 words) , Download 2 , Essay
Free
The airline ranks the best on its long-haul flights. Moreover, the airline is cheaper on long flights compared to its competitors. However, the airline faces a high level of competition from its competitors in short domestic flights. In the power of suppliers, the corporation has two aircraft suppliers, that is, Boeing and Airbus (British Airways 1995a; British Airways 2004; Anonymous 2002; Anonymous 2011; Bannan 2007).
Preview sample
BP Company and the Deepwater Horizon Disaster of 2010 Marketing Essay
11 pages (3090 words) , Download 2 , Essay
Free
Leaders within the BP organization have much to account for the disaster in terms of failure to assume a more proactive stance in the decision-making processes. There were evident lapses in monitoring the performance of team leaders and engineers that enabled them to make decisions that bypassed the safety of personnel.
Preview sample
Twinkie Eating Vultures Company Analysis Marketing Essay
5 pages (1442 words) , Download 2 , Essay
Free
When a great company is ruined, many fingers will be pointed to anyone that can take the blame. A case in point is when a great company is destroyed by a vulture capitalist; the vultures will be haste to shift the blame away from them as happens in most the great companies destroyed by vulture capitalism. Blame will be shifted to the union and even workers of the given company.
Preview sample
How Socially Responsible Is Vermont Teddy Bear Marketing Case Study
4 pages (1101 words) , Download 2 , Case Study
Free
Vermont Teddy Bear must be a customer-centric organization that would be willing to understand customers’ needs and create decisions based on these requirements. The case has remarkably shown the level of Vermont Teddy Bear’s socially receptive response by highlighting their ability to directly listen to the customers’ needs and build their critical decision on these patterns.
Preview sample
McDonald's - Planning and Managing Public Relations Campaigns Marketing Essay
4 pages (1114 words) , Download 2 , Essay
Free
The organizational function of public relations is a very important aspect in businesses that aim to achieve success. It is however important to understand that public relations do not only depend on a business spokesperson who delivers the message to the stakeholders. In fact, public relations work in a specialized manner to help the business in managing and controlling its relations with stakeholders.
Preview sample
Influence of packaging on consumer attitudes and perceptions in the luxury market Marketing Dissertation
40 pages (10000 words) , Download 3 , Dissertation
The luxury industry is expected to adapt to the economic realities that have been triggered by the global recession. Consumers prefer products that combine the luxurious aspect with cheap cost of running or sustainability. Consumers are willing to invest in products that are perceived to be specialized and reputable.
Preview sample
Learning Theories and Learning Styles Marketing Essay
6 pages (1500 words) , Download 6 , Essay
Free
In an argument by Leonard (2002) different people have different ways in which they find learning comfortable and appropriate. The author also points out that tutors and instructors should be able to develop curriculums that cater to the needs of the students in terms of learning styles they use while passing out information (Merriam, 2007).
Preview sample
Undertaking a Market Audit Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The appraisal will include the assessment of the objectives, policies, methods, operations, assumptions and the techniques employed to implement the techniques which help in achieving the objectives (Brownlie, 2000). MA would include internal analysis of the organization like evaluation of marketing activities, policies, functional procedures, core marketing mix elements and various other factors which affect the functioning of the organization.
Preview sample
International Marketing Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
In this project report, an appropriate marketing plan will be designed concerning various marketing strategies that would be utilized for targeting a particular market. The marketing plan will be primarily based on the execution of effective marketing strategies that could be adopted for targeting as well as entering the Japan market with a premium product i.e. cereal.
Preview sample
IMC and Customer Satisfaction Marketing Assignment
4 pages (1239 words) , Download 3 , Assignment
Free
The advertising strategy needs to be aligned to the marketing goals by identifying the best ways to reach the expected market and thus making sure that the advertising messages are pitched to the right segments of the population. It also needs to be aligned to the marketing goals by ensuring that it gives the most bang for the buck.
Preview sample
Evaluation of the TESCO Strategy Marketing Essay
8 pages (2428 words) , Download 3 , Essay
Free
Strategic analysis is essential for the formulation of the goals and objectives of an organization. This requires analysis and scanning of the business environment in which the company operates and also requires the investigation of the competitor’s strategy. A strategic management analysis would be conducted for TESCO to understand the company’s present strategic position through Ansoff and BCG Matrix.
Preview sample
Marketing Plan for a new Fair Trade Company Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
According to the research findings, it can, therefore, be said that the new firm would face strong rivalry from its competitors and also from the chief substitute of coffee, i.e., tea. If the company can adhere to its objectives and implement its marketing plans, it would be also to become successful in the long run.
Preview sample
Marketing Principles and Practices at Apple Inc Marketing Essay
10 pages (2797 words) , Download 2 , Essay
Free
Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak on April 1, 1976. Apple computer struggled to start its operations due to a lack of funds. All the same, the dedication of the founders with the help of Ron Wayne, a former Steve Job’s colleague, saw them assemble 50 Apple I personal computers in just about 10 days.  After a while, Ron Wayne considered the venture too risky and sold off his share.
Preview sample
Failed Products from Coke, Heinz and McDonalds Marketing Essay
3 pages (805 words) , Download 10 , Essay
Free
New Coke is often cited as the ultimate example of one of the most notorious product flops and brand missteps of all time. New Coke was launched in the mid-1980s by Coca Cola in an attempt to help the soda company stay ahead of competitors during the so-called "cola wars." Instead, it just annoyed consumers.
Preview sample
The Nature of the Automobile Industry in the UK Marketing Essay
10 pages (3335 words) , Download 4 , Essay
Free
Generally speaking, this paper would try to focus on ‘Climate Cars’, which is a company engaging in providing eco-friendly transport services in United Kingdom (U.K.). The report would perfectly analyze the market for eco-friendly transportation in the U.K. and also, for rented cabs in the country.
Preview sample
Price Setting Strategy Marketing Assignment
3 pages (948 words) , Download 6 , Assignment
Free
The main strategy used by KFC is product line pricing. According to Kotler & Armstrong (2010), this strategy is related to setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features and competitor’s prices.
Preview sample
Brand Analysis of Victor and Rolf Marketing Essay
9 pages (2498 words) , Download 3 , Essay
Free
If we talk about the fashion industry then there are many famous brands that at once come to our mind. This list may include Dolce & Gabbana, Victoria’s Secret, Givenchy, Levi’s, Burberry, Gucci, H&M, Zara, Adidas, Nike, and others. All of these brands are ruling over the fashion industry through their eye-catching clothing for both men and women and involving in many other product lines also.
Preview sample
Marketing Strategy: Plan for Ferrero Spearmint Gum Marketing Essay
9 pages (2250 words) , Download 6 , Essay
Free
Ferrero Spearmint Gum is an organic product from the Ferrero Spa, which is already a popular brand among consumers and vendors in the market. The current marketing plan would emphasize on developing a concrete promotional and market positioning plan.
Preview sample
Efforts to Revive Membership in the British Trade Unions Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author of the paper claims that the main causes of the fall of the British trade unions were due to the high risk of unemployment due to the financial crisis that resulted to a high lay-off of workers. In addition, the employees were defeated by the government in their push for salary increment.
Preview sample
Company G's Marketing Plan Marketing Essay
15 pages (3955 words) , Download 5 , Essay
Free
Without a doubt, Company G must execute the marketing plan in order to reap revenues. Penetrating the target market should be the first priority for Company G as it strives to accumulate revenue. With Company G’s top-quality products, retailers would not hesitate to display this to their customers. This would establish a brand reputation, which could cultivate growth for the company itself.
Preview sample
Arizona: Tourism, Travel, and Recreation Marketing Essay
10 pages (2561 words) , Download 4 , Essay
Free
Arizona has a very diverse topography with a combination of beautiful plateaus (such as the Colorado Plateau), gorges, and deep canyons. The Colorado River is the most beautiful and exquisite river in Arizona. The leading industry of Arizona is the tourism and travel industry and generates a lot of revenues for the state (around $13.76 billion in the year 2000).
Preview sample
International Marketing Strategy - Implementation and Control Marketing Assignment
11 pages (3245 words) , Download 2 , Assignment
Free
The best way for a woman to portray her unique image and style statement depends on the handbag she uses. Mulberry started providing luxury leather goods items to meet the most desirable fashion for women, satisfy the needs of women and signify their power and status. Mulberry was established in 1971 to provide fashionable items that would create a formula for its success in the market.
Preview sample
Samsung Company Situation Analysis Marketing Research Paper
13 pages (3450 words) , Download 3 , Research Paper
Free
The company has grown to the multinational corporation it is today.  Samsung in Korean means three stars, it got the name due to the association it had with different business types in various parts of the world and in South Korea (Cohen, 1995). People started associating it with electronics, development, and information technology.
Preview sample
Retail Marketing and Distribution Marketing Essay
20 pages (5208 words) , Download 2 , Essay
Free
Generally, a retailer or the retail store can be determined as a business entity whose sales volume generally comes from retail. It can be stated that an organization making its goods and services available to the final consumers be it manufacture, wholesalers, or retailers is said to be doing retailing.
Preview sample
Organisational Strategy and Decision-Making - Tesco Marketing Essay
10 pages (3016 words) , Download 3 , Essay
Free
Tesco is regarded to be one of the biggest retailers throughout the globe, which serves millions of customers weekly. The company had employed numerous significant strategies, such as diversification, acquisition, and global business expansion, in order to expand its business in the international markets.
Preview sample
Efficient Market Hypothesis under Government Intervention Marketing Essay
12 pages (3143 words) , Download 3 , Essay
Free
There is not just enormous scope in the study of the given topic but also the need to understand the government intervention and management of the portfolios in a detailed manner in this volatile scenario as seen in the recent past in the global economy and share markets. A detailed study like this would definitely help the cause in understanding the requirements of different sectors.
Preview sample
International Marketing of Tesco Marketing Essay
12 pages (3287 words) , Download 3 , Essay
Free
International marketing can be defined as the process where a firm looks to enter the international market by providing the products to international customers. The basic principles of both domestic & international marketing are the same. However, there are some distinct factors based on which these two concepts can be differentiated.
Preview sample
Common Variables of Public Relations in Mix Modelling Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
This study will determine strategic ways on how the business contribution of strengthening and incorporating public relations in marketing activities can be measured and evaluated. The researcher will scrutinize the possible link between public relations and the marketing mix model, showing benefit from integrated marketing communications.
Preview sample
Schweppes Australia taking Passion to Hong Kong Marketing Essay
6 pages (1391 words) , Download 2 , Essay
Free
Spencer Cottee came up with the idea of making Passiona soft drink from a very humble idea. It is from the oversupply of passion fruits that he had by the time that it came to his mind that he could be useful in the production of Passiona (Edward 23).
Preview sample
Promotional Activity and Pricing Marketing Essay
3 pages (1009 words) , Download 3 , Essay
Free
This organization provides car rental facilities to its customers for booking the car online. The company also arranges hotel facilities for its customers according to their requirements. Different vocation packages and cruises are other attractive services offered by Southwest Airlines.
Preview sample
PharmaSim Report OCM Group Allstar Brands Marketing Lab Report
5 pages (1250 words) , Download 4 , Lab Report
Free
Marketing is all about creating shareholder and social value, achieved through products that deliver value to customers in the marketplace by providing an aggregate of benefits that the customers recognize more than competitively substitutable products.
Preview sample
Case Study on Toys R US Japan Marketing Essay
6 pages (1500 words) , Download 5 , Essay
Free
Due to this advantage, its potential to expand can be possible across other economies with varying cultural backgrounds. Toys “R” US eventually made its way in Europe. Amidst contradiction from the start among local counterparts, Toys “R” US was able to grow and continue to exist in the marketplace in Europe.
Preview sample
Value Creation in Customer Relationship Management on Consultation Management in Saudi Arabia Marketing Dissertation
67 pages (9848 words) , Download 2 , Dissertation
The study showed that the way the consultant goes about the entire process of consultation directly affects their relationship with the client and the service provider, as well as the success of their services. Consultants must maintain their independence which allows them to be more open and honest, not to mention thoroughly when assessing a company’s strengths and weaknesses.
Preview sample
Entering the Market of UAE, Toyota, Australia Marketing Essay
6 pages (1842 words) , Download 3 , Essay
Free
Generally, the external environmental analysis of the United Arab Emirates is done with respect to the political, economic and demographic aspects. The brand Toyota, Australia wants to export their product in UAE and a thorough analysis of the scenario needs to be done before the decision-making procedures.
Preview sample
Heuristics and How They Can Be Used by Marketers to Influence Consumers Marketing Essay
8 pages (2281 words) , Download 3 , Essay
Free
An understanding of when, where, why and how people buy or do not buy a certain product is important in making developing strategic marketing plans that will make a product get a larger market. This means one has to understand the consumer decision-making process. This could require extensive research involving interviews or questionnaires administered to a large group of people.
Preview sample
Demand and Stores Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
There is a period between the placing of the order and the receipt of the inventory. This is known as the lead time (L). R takes two things into consideration – the average daily demand during lead time and the safety stock. AVG is the average daily demand.
Preview sample
Challenges that Steven B. Belkin faced and recommendations for their solution Marketing Case Study
4 pages (750 words) , Download 5 , Case Study
Free
This research will begin with the statement that Steven Belkin was a resident of Grand Rapids in Michigan. As a grown-up, he had the ambition of establishing his own firm that would operate privately in the back to back group charter industry that is still growing. Steven and his friend Alan established The Travel Group Corporation (TTG) that operated in the industry.
Preview sample
The Use of Product Placement in the USA, Sweden, And Switzerland Marketing Literature review
4 pages (1291 words) , Download 2 , Literature review
Free
The literature review will be as discussed by Mary-Lou Galician a prominent researcher on media trends, in her research on product placement. Also, it will look at product placement in various movies. The literature review will look at the development and use of product placement in the USA, Sweden, and Switzerland.
Preview sample
Analyzing a Pricing Strategy Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
The fate of any business firm is decided by the pricing strategy formulated by it, according to its product’s nature and market value. Both Large and small firms equally maintain a pricing strategy in order to sustain in the business market. However for small business enterprises, pricing strategy is very significant as it decides their sustenance and profitability in the market.
Preview sample
Retail/Visual Merchandising Marketing Essay
3 pages (750 words) , Download 2 , Essay
Regular leverages from Apple create diverse ecosystem of workers, clients, dealers, associates and worldwide connectivity. This network has proven innovation procedures to be a successful trend and culture that does not take the second place in the technology industry.
Preview sample
Classic Airlines Marketing Solution Marketing Essay
8 pages (2236 words) , Download 2 , Essay
Free
The paper starts by identifying as well as defining the problem and this is followed by the application of the problem-solving model. The internal, as well as external pressures contributing to Classic Airline’s current crisis, will be discussed in detail and the essay will also seek to establish the marketing resources that are available to resolve the crisis.
Preview sample
Marketing Communitations Paper Marketing Essay
3 pages (750 words) , Download 2 , Essay
As stated by the American Association of Advertising Agencies, incorporated marketing interactions “…identifies the value of an elaborate strategy, which examines the planned functions of a range of interactions disciplines advertising, personal selling, public associations, and sales promotion and joins them to give precision, steadiness, and maximum interaction influence.
Preview sample
Recruitment Process in Talent Seek Organization Marketing Essay
5 pages (1294 words) , Download 2 , Essay
Free
These problems include: untimely feedback from the interviewee’s referees, unreliable, Information Technology (IT) solution (GovSource), lengthy bureaucratic process, untimely feedback to interested applicants, limited empowerment of employees, pre-meditated prospective candidates by clients. It includes the methodology for trying to rectify these problems.
Preview sample
What Went Wrong for eastman Kodak Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
What went wrong for Eastman Kodak? Kodak’s demise is an example of repeat strategic failure in the three ways. To begin with, the company was slow in understanding the future of digital imaging. Secondly, when it did get to grasp the importance of digital imaging the company opted for the much slower evolutionary strategy approach rather than the rapid revolutionary strategy approach.
Preview sample
    17301 - 17350 results of 19930 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us