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Marketing professional - Essay Example

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Marketing Professional Name Institution Date Marketing Professional Discuss the Growth and Development of no- for-Profit Organisations in Australia Today? Not-for-profit organisations (NFP) exist for reasons other than profit generation. These organisations can act as vehicles for alleviating societal problems whose solutions cannot be provided by the commercial enterprises…
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Marketing professional

Download file to see previous pages... The revenue base of the industry has increased at a constant rate of 3.5% and only decreased in 2008-2009 after the business donors cut-back. NFP organisations offer a wide array of services including operating hospitals, schools, and churches, as well as participating in community causes and fundraising events. The products offered a range from a sausage snack to Doctor of Philosophy degree. The prominent factor leading to the growth of NFP in Australia is the government support. This occurs in the form of direct funding, indirect funding e.g. concessions, and providence of a regulatory environment. The government offers financial services to these organisations as recognition for the value of their services in upholding the community welfare. Commercial enterprises have also contributed in the growth of NFPs through philanthropy support. Competition for government contracts and members services has enabled the NFPs to adopt efficient and superior strategies necessary for improvement of their competitive orientation. The NFPs associate with commercial entities on many occasions to improve social outcomes of some of their activities. The services offered by NFPs are superior to the ones offered by profit organisations in terms of the fields in which they operate and the basic character. They offer services of higher quality compared to commercial enterprises because they are non-profit oriented. NFP organisations competition with commercial enterprises in Australian is high. Amid this, they command wider acceptability among the society as people oppose the idea of commercialising community services. NFP organisations are inclined to serve people with the greatest need, thus, ensuring equity. Lack of extra charges for their services as required for profit generation makes their services cheaper than those of the commercial organisations. This attracts clientele as well as broadening the customer base leading to widening of service providence. Their focus on one community or group of people at a time cultivates loyalty and attracts preference among the service recipients. NFP organisations have rapidly expanded due to their characteristic property of potential flexibility and adaptability as they are not profit-oriented. This implies that they are capable of taking risks related to the creation of new business opportunities. NFP organisations have widely been accepted in Australia because of their advocacy role. They push for societal advancement as well as the change in government role as they are not market beholden. They are better placed to act as pioneers in various fields through identifying and solve the unaddressed societal problems (Salamon, Hems and Chinnock, 2000). NFP organisations serve as vehicles through which individuals and groups can express their opinions on various issues. This contributes into community building and democratisation through encouraging social interaction that creates the attitudes of trust and reciprocity. Organisational growth has also been realised by the ability of these organisations to overcome the constraints related to their daily operations. Regulatory constraints are minimised through transforming their legal structures and processes to conform in line with the Australian federal requirements. Their growth has also been sustained through formulation of strategies necessary for overcoming ...Download file to see next pagesRead More
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