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The development of firms operating in the Australian television industry can be characterized as significant. The paper "Applying Key Concepts And Techniques Of Marketing" discusses the competition in the industry as a reason for firms to improve their position in the market…
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The marketing plan suggested to SBU for improving its rate of growth is based on a series of policies, including the reduction of the firm’s prices, the introduction of discount and financing schemes, the improvement of customer services and the re-evaluation of the firm’s suppliers; in this way, the position of the firm in its industry is expected to be improved – taking into consideration the firm’s performance up today and its responses to the market pressures – especially after the global financial crisis. Television industry is a key part of the Australian economy; in accordance with a series of statistics published by the Australian Government, in 2003/2004 the amount spent by households in Australia on TV and home entertainment systems has been estimated to $1,960m (Australia Government, 2004); moreover, the number of pay TV subscribers in Australia has been estimated to 2.39 million – in 2010 – with a trend for further increase (IBIS World, 2010); it is assumed that the audience of TV in Australia is significant, a fact that needs to be taken into consideration by the marketers of the firm operating in the specific sector. On the other hand, the revenues of the television industry are not standardized – under the influence also of the global financial crisis; this issue is highlighted in a report published by the International Television Expert Group (2010) where it is noted that in 2009 the advertising revenues from the global television industry have been reduced by 7.2% (International Television Expert Group, 2010); moreover, through the years, the funding resources of firms operating in the global television industry are differentiated - as indicated in the Graph 1 below where the increase of the firms’ dependency on subscription fees is made clear.
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...?This paper is based on the video clip, “Can the US Maximize the Benefits of Chinese Foreign Direct Investment?” and the article on China investment into the US “Chinese Owned, American Made” while integrating the concept in international business in Chapters 1-3 of the class reference book. At present, the US is in debt, recovering back its economy, retrieving what has been lost, and trying to recreate its economic atmosphere vibrant to foreign investors. One of them is China, the world’s most promising economy at present. However, the US from the past got a reputation from China’s point of view to have misrepresented its rules on open trade policies. This is a significant issue that the US must substantially change within the Chinese...
Applying Sociological Concepts
This morning Jane was arguing with me about the discrimination practiced against black people in our office. She had been called by our boss to report the research findings on the topic she was working on. According to her, Mr. Albert, scolded her for no obvious reason and then mentioned something very terrible which not only broke her into pieces but led her toalmost file her resignation when I entered her cabin. With eyes full of tears and red in color, she told me what happened. Mr. Albert had again mentioned her race with great cruelty without any need of doing so. This was the third time when Jane had to face such humiliation just because of her black skin color. After listening and analyzing the whole...
...Concepts and Techniques: PizzaHut
PizzaHut is America’s first national Pizza chain and is in this business for the past 50 years. One of the delivery trucks of the PizzaHut whose original cost of purchase is $ 50000 met with an accident. The truck is depreciated by 40%. Insurance company has settled the claim at $30000. The local Repair shop has offered two options 1) The truck can be repaired for $26000, 2) To take the Truck in the present condition for $10000. The company has found that an identical used truck is available for sale for $34000. 1A relevant cost for a particular decision is one that changes if an alternative course of action is taken. Relevant costs are also called differential costs. If the future costs are going...
...Critical thinking (ApplyingKey Criteria) Question The issue that is demonstrated in the given article is the appointment of a new ambassador from a South American country. The cause of the crisis is that the person had been accused by many human rights groups of having been involved in the torture of his political opponents some years ago. This has prompted the supporters of Anti- Fascist Alliance (AFA) to conduct a demonstration against the new Ambassador. On the other hand, the supporters of the Ambassador claimed that the new Ambassador was the ‘fighter against the moral decline’ and organized a counter demonstration. The fact is that the supporters of the accused person had found that a pre- planned action is needed to prevent...
...Applying PR theory and concepts Table of Contents Introduction 3 Part 4 Key stakeholders in Vodafone- PR activities to communicate with them 4 PR activities to communicate with key stakeholders in NCPCC 5
PR activities- Theories and Practices 6
Part 2 7
Multi-step Flow theory of PR Communication 7
Diffusion of Innovation and adoption theory 8
Crisis Management 9
Public relations in businesses have been playing a major role in the changing world of today. It is directly associated with the businesses and commerce, occupations and professions, encompassing the different areas of marketing, market research, advertising and internal and external communication in both the private as well as the public...
...Key Constitutional Concepts Summary The video documentary starts by presenting the Constitution and the reason why it became necessary to have aconstitution in the first place. The three documentary videos inspect key constitutional concepts. The first video enlightens why the leader of the nation created the Constitution. In the second video, the documentary talks about the protecting individual rights by emphasizing the Supreme Court case of Gideon v. Wainwright. This case affirmed the right to an attorney. Finally, the last video discusses power separation by inspecting the Supreme Court case of Youngstown v. Sawyer. This case is significant as it challenged President Trumans decision to take possession of the steel mills during...
...APPLYINGCONCEPTS The economic aspect of outsourcing and offshoring in regard to United s foreign policies is raising a lot of debate. The increasing influx of Chinese firms to operate in United States is at the centre of this discussion. The question has been whether United States is gaining from Chinese foreign direct investment. This requires in-depth and critical analysis of economic concepts surrounding outsourcing in regard to contemporary business management and success. It is also important to view this concept from the political relations between China and United States. To address this question, managerial economic concepts and socio-political tools need to be taken into consideration.
From the video Can the U.S. Maximize...
...KeyConcepts Affiliation KeyConcepts The four disciplines of anthropology are biological, linguistic, cultural, and archaeology. Biological anthropology concern the biology of human beings, linguistic is about language, cultural talks about culture and archaeology comprises man-made technology and material (Lassiter, 2009).
Applied anthropology concerns how anthropology is applied in tackling human issues. Holism seeks to not only look at specific areas of anthropology, but the whole. Hence, according to holism, human beings are comprehended as both cultural and biological, beings that have existed now and in the past. On the other hand, comparativism is the investigation of contrasts and parallels in humans. This involves... Concepts...
...KeyConcepts of Calculus is the mathematical way of writing that a function of x approaches a value L when x approaches a value a. For example, if , we can say that which is apparent from the table below
The closer x becomes to 10, the closer the f(x) becomes to 0.1 and here this is bidirectional
Yes it is possible for this to be true in case as is evident from where although and is undefined...
There are four key concepts in financial management and they include the nature and goal of financial decisions, the time value of money, the concept of risk and return, and the evaluation of a firm. This paper explores each of these concepts in detail and shows their importance in the daily operations of an organization.
Financial management thus entails managing the finance for the day-to-day running of a particular firm. It includes the obtaining of money for the organization, use of the money in the company’s assets and their efficient management and generation of surplus money as well as its distribution. Owing to the various hindrances in conducting these activities, financial decisions are necessary to meet ad...
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