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Marketing plan for Riverford - Essay Example

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Name Professor Course Date Marketing Plan for Riverford Financial summary Riverford has been responsible for delivering organic fruits and vegetable to more than 40, 000 homes to keep the health of these individuals at a higher level and satisfy the craving to lead a substantial life (Asprin Group 2004, p1)…
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Marketing plan for Riverford
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Download file to see previous pages The measure has also downgraded the staff level into a manageable number with the delivery system maintained. Cost of the merchandize transacted The summation of the products sold to the clients within the next three years will be obtained from the sellers who have been tasked with keeping a record of the orders completed (Kotler, Keller, Brady, Goodman, and Hansen 2009, p16). Based on the past records, the records have suggested that Riverford affords to deliver to at least 600 homes within England on a daily basis. With the launch of the website service, the number is expected to rise to a minimum of 1000 deliveries daily. The transport cost per delivery is expected to cost 15% of the total delivery made, generating a profit of 23% of the total expenses used in production. The costs of internet services included in the profit ratings include $235 per month, which includes the e-mail service fee. Other Costs The number of trucks to be added in the new delivery routine is expected to be added in the field. The total cost per truck will hike by 10% within the next two years costing $500,000 per truck. The growth would be based on the ability of the company to employ new employees on the management field with four supervisors on the new branches to cost $2500 monthly. The demoted clients are to be compensated as they have helped generate the needed profit and will cost the company an additional $5000 annually for the next three years. The money used in rent for the new offices to be established to complement the existing blocks is estimated to be costing the financial departments a total of $4, 500/month. The other facilities needed would be new refrigerators to preserve some of the products and extra expenses on the packaging that would utilize the biodegradable packing bags to preserve the environment. There is the need to engage in other marketing ventures to sell the newly attained idea to present online marketing franchise (Baker & Hart 2007, p34). The marketing ventures would include presenting the products on online magazines, covering magazine ads and utilizing community advertising spaces. The company wishes to extend the services to a market beyond the UK presentation hence the desire to collaborate with major restaurants like McDonalds. This would cost an added fee of $1500/month in employing skilful advertisers. The above mentioned criteria can be analyzed to present the vision to present the new service on the desired demographic. The leading groups to be served would be included in the family and company setting (Kotler, Keller, Brady, Goodman, and Hansen 2009, p41). Break even To achieve the desired goods for retention of the employees and deficit the expenditure, there is the need to produce monthly sales of $50, 000 to cater for the incurred costs. The assumption would be placed in the need to venture into new strategies of advertising and completing the sales. The company expects to realize elimination of the competition from small-scale businesses and adopt the system of product selection and delivery. Sales forecast The sales have picked up since the company started supplying fruits to the customers who appreciate a wider concentration of the products needed. There company also presents an establishment of the branches that not only specialize in the vegetables, but also witness participation in producing juice that sells the ...Download file to see next pagesRead More
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