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Marketing Plan - Research Paper Example

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fruit juice, how they are unique from other products in the market and their various attributes etc. Here, it is vital to discuss the current and the future product line but also to emphasis basically upon the short to intermediate…
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Marketing Plan
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Download file to see previous pages If the product is unreachable, the customers would not be able to purchase it, which would result in losing our valuable customers. It is very essential for high growth and to get a margin. Places can be websites, big stores, retail locations etc.
Besides all above factors, a Customer Retention Plan is necessary. A marketing plan discusses these in details. These include Customer Relationship Management tool, building network externalities, on-going value added services etc.
Price is a very important factor in the Marketing mix. If the price is too high then less people will be able to afford that product. A comparison is made with the prices of competitors’. Once a comparison is made, then comes the stage of setting the final price for our product. Pricing is generally standard all around the globe. Price increment usually comes in view after a long period. However, we’ve have observed an increase in price when inflation is playing its role in a great deal in a country.
To achieve the desired target for sales of our product, distribution coverage and practice is of chief significance. Understanding of the distribution channels is crucial in order for the manufacturer to plan and implement an effective distribution strategy. It is important to understand that multiple distribution channels are involved in the process of distributing fruit products and juices, which are producers, importers, wholesalers, retailers and users. Individual customers tend to buy the product from the retail market, however, organizational buyers usually contact the producers/importers and wholesalers directly to place an order for the quantity they require.
We can penetrate in the market through the business buyers like different food chains, restaurants and few of them are huge multinational organizations who have offered their products at the international and local level.
In a research it was observed that people all around the world are moving from ...Download file to see next pagesRead More
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