Marketing and Promotion Plan - Essay Example

Although H&M has already established its concern for environmental issues as clearly stated in their company website, Fashion Brand Nature believes that there is still much to improve in their production processes and that corresponding campaigns must be implemented to guarantee the target market that the company is really aware of their social responsibilities. The Promotions Plan, while aiming at asserting social and environmental consciousness for the H&M brand, also aims to propel the company into further market triumph as it doesn’t only become commercially successful but is also keen in playing important roles in the society and environment as well.

For the longest time, this has been H&M’s battle cry in the Fashion Industry. Offering inexpensive but trendy clothes for over six decades now, H&M has presence in key countries and cities worldwide, having 1,500 stores in 28 countries by the end of 2007. H&M offers fashion for women, men, teenagers and children. The collections are created centrally by around 100 in-house designers together with buyers and pattern makers. The stores are refreshed daily with new fashion items. H&M does not own any factory, but instead buys its goods from around 800 independent suppliers, primarily in Asia and Europe.

It also offers own-brand cosmetics, accessories and footwear. It applies a broad differentiated strategy where they offer a wide variety of products to serve various target groups. ). Furthermore, H&M ensures the best price for their goods by doing market survey and research and acquiring depth and breadth of knowledge within every aspect of textile production; buying the right goods from the right market, buying large volumes and efficient distribution mechanism H&M employs about 68,000 people and has about 20 production offices around the world, mainly in Asia and Europe (H&M in Brief. 2008). It has a design and buying department, which creates H&Ms