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Strategic Management - Case Study Example

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This essay "Strategic Management" investigates comprehend how to make use of the capabilities of the firm so that it can accomplish sustainable competitive benefit. The strategies implemented by Sony will be judged by using the resource-based view framework…
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Download file to see previous pages  It works in numerous industries such as electronics, financial services, films, games as well as music. The company is acknowledged for creating value for customers, which is highly admired. It is because of this fact that Sony has managed a combination of resources such as capabilities as well as core competencies that have permitted the company to design a strong sustainable competitive advantage. It was noted that the company in the month of May’ 2011 decided to sell nearly 27 million television sets in the month of July of the year 2011. However, it could manage to sell only 22 million television sets in the month of July 2011. Intangible resources of the company are those non-physical assets that are used by it in order to manufacture goods and services, or are expected to create future productive advantage s. The Sony brand is generally quite recognizable as well as trusted in the globe. It focuses upon superior quality, style as well as innovation. The company’s employees are considered to be the key drivers towards success. However, it has been found that the company had reduced 30000 jobs and commenced joint manufacturing venture. Furthermore, since the year 2000, the company has been losing its market value by a considerable amount (BusinessWeek, 2011). Question 1(iii) Sony Strategy Using the Competitive Advantage (Porter) Framework A company which is able to maintain its profits and thereby surpass the average of its industry is said to possess a competitive advantage against its rivals. According to Michael Porter, there are two types of competitive advantage. They are identified to be cost advantage and differentiation advantage (Worldscibooks, 2012). It has been observed that Sony is taking measures in order to improve the image as well as audio quality of its Bravia range of LCD televisions that forms the basis of its current television line-up. It is customizing its product offering so that it is capable of meeting specific regional market requirements. The company aims at enhancing the functions as well as performance of LCD models so that it is capable of differentiating itself from the other competitors (Sony, 2012). Sony aims at following differentiation advantage which generally takes place when a company is capable of establishing a premium price in the marketplace from its differentiated products surpassing the cost of offering the differential characteristics (Blackwell Publishing, 2011). Sony needs to recognize the customers and the way in which its products can meet their needs. When the performance of the television business of Sony is undermining, it becomes imperative for the company to adopt differentiation advantage so that it can maintain competitive advantage in both the short as well as the long-run. The company even make use of various 3D contents in order to speed up the growth of 3D entertainment (Scribd, 2012). Question 2 (ii) Comcast Strategies from the Perspective of the Resource-Based View of the Firm Framework Comcast Corporation is performing quite well in areas of media, communication as well as entertainment sectors.  ...Download file to see next pagesRead More
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