From market research to proposal - Assignment Example

The taxi business within the surroundings of Lessos is strong and growing. The population is cosmopolitan of approximately 400,000 people and the community is dynamic. The area has low unemployment rates partly because the economy is diversified. In addition Lessos has world renowned museum that attracts tourists and people to the region. The taxi will target both direct consumer business and commercial business. Consumer accounts are usually cub accounts and payable immediately. All taxis are dispatched to the customers’ place of business and their trademark will be cleanliness of the taxi and driver as well as their quick response to customers.

Currently there are only two taxi cabs in Lessos area.Bekiro taxi is the largest one and could be considered potential competitor. This is mainly because they are skilful and experienced in handling large numbers of clients. In addition they have a fleet of 52 vehicles and have most of the prestigious accounts in town. The other taxi company manages to generate profits yet they have a small income base and driving outdated equipment in poor condition. Prices are fixed by the city using regulated meters.

Increases are usually annual as a result meter errata is usually high in Lessos area. The only metered challenge that can pose as a problem is the metered waiting time which can be adjusted. Most taxi companies do not offer to take credit cards hence locking out potential customers. If this challenge is eradicated a wide range of people would consider taxi as a better substitute to bus services. Riverroad taxi will carry out its operations in a unique way. The concept will be drivers to own their own vehicles and operate in accordance to the company’s policies and procedures.

This concept will allow the company to make savings by avoiding costs associated in operating a fleet of vehicles such as maintenance costs. The revenue from the taxi operations is based on one factor; operations fees.