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Proposal writing - Research Paper Example

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Social networks are a beneficial channel for interacting with customers and prospective customers, whereby a business has a social network page on Facebook, LinkedIn, Twitter or any other social network. However, before adopting the use of social networks as a medium for…
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Proposal Writing Proposal Writing Social networks are a beneficial channel for interacting with s and prospective customers, whereby a business has a social network page on Facebook, LinkedIn, Twitter or any other social network. However, before adopting the use of social networks as a medium for communication, the business management must study its customers and its business structure; this enables the management to decide on an appropriate network for its customers.
Harris and Rae (2009) state that social networks are more suitable for small businesses as they provide a direct interaction with clients with little extra expense; the writers state that the business owners must specify the main reasons for using social networks. Cooke and Buckley (2008) explain that business owners should identify the appropriate social network for their business depending on their benefits or drawbacks to the business structure. Salo and Karjaluoto (2007) recommend involvement of all internal and external stakeholders in the strategy, especially by anticipating the reactions and concerns of external stakeholders to the new communication models, and developing a reaction strategy. Shin (2010) states that the main determinants of the social network to adopt are the target market, the likely return on investment and the costs of using social networks in terms of time, money and other resources. Burrus (2010) has a word of caution for would-be users of social networks for business purposes, especially due to increased chances of negative publicity by using social networks necessitates that the firm comes up with a team to protect its online image.
The proposal for the adoption of the use of social networks by Jean’s Specialty Shoppe will put these and other factors into consideration.
References
Burrus, D. (2010). Social networks in the workplace: the risk and opportunity of Business 2.0. Strategy & Leadership, 38(4), 50 – 53.
Cooke, M., & Buckley, N. (2008). Web 2.0, social networks and the future of market research. International Journal of Market Research, 50(2), 267-292.
Harris, L., & Rae, A. (2009). Social networks: the future of marketing for small business. Journal of Business Strategy, 30(5), 24 – 31.
Salo, J., & Karjaluoto, H. (2007). A conceptual model of trust in the online environment. Online Information Review, 31(5), 604 – 621.
Shin, D. (2010). Analysis of online social networks: A cross-national study. Online Information Review, 34(3), 473 – 495.
Shu, W., an&d Chuang, Y. (2008). The perceived benefits of six-degree-separation social networks. Internet Research, 21(1), 26 – 45. Read More
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