Proposal writing - Research Paper Example

Download file to see previous pages... interaction with clients with little extra expense; the writers state that the business owners must specify the main reasons for using social networks. Cooke and Buckley (2008) explain that business owners should identify the appropriate social network for their business depending on their benefits or drawbacks to the business structure. Salo and Karjaluoto (2007) recommend involvement of all internal and external stakeholders in the strategy, especially by anticipating the reactions and concerns of external stakeholders to the new communication models, and developing a reaction strategy. Shin (2010) states that the main determinants of the social network to adopt are the target market, the likely return on investment and the costs of using social networks in terms of time, money and other resources. Burrus (2010) has a word of caution for would-be users of social networks for business purposes, especially due to increased chances of negative publicity by using social networks necessitates that the firm comes up with a team to protect its online ...Download file to see next pagesRead More