Proposal for Market for the Australia University - Research Paper Example

Comments (0) Cite this document
According to the report, THE UNIVERSITY is in the process of assessing the brand positioning and communication strategy. Competition has been increasing and there is a need to maintain the present market share and as well to increase the market size to attract customers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Proposal for Market Research for the Australia University
Read TextPreview

Extract of sample "Proposal for Market for the Australia University"

Proposal for Market Research for the Australia Management Decision Problem (MDP) THE is in the process of assessing the brand positioning and communication strategy. Competition has been increasing and there is a need to maintain the present market share and as well to increase the market size to attract customers (students) from beyond the traditional market area that THE UNIVERSITY has been serving.
Some of the factors leading to stiff competition are
Changing education trends
Easy availability of information regarding the educational institutions and their offerings
Aggressive growth of educational institutions across nations and geographies
The core management problems are
Is there a need for change in the brand positioning and communication strategy to
reach the target group
increase reach of THE UNIVERSITY
2. Marketing Research Problem
Knowing the perception of THE UNIVERSITY among the target group will give an idea of the present standing of THE UNIVERSITY in the market place. Depending upon the perception a new branding and communication strategy can be designed to improve the brand image. Information regarding the positioning of THE UNIVERSITY in comparison to the other institutions can help in devising a branding to improve the rating so as to attract students from other areas apart from the traditional population group of THE UNIVERSITY.
3. Research Objectives (RO)
RO 1: What does the target group think about THE UNIVERSITY? What are the positive and negative aspects regarding THE UNIVERSITY as seen by the target group?
RO 2: What are the expectations of the target group from the present offerings/facilities of THE UNIVERSITY? Are there any additional facilities expected? Are other similar universities or educational institutions offering more?
RO 3: What is the ranking/position of THE UNIVERSITY among the other universities/ institutions of tertiary education?
RO 4: What are the sources of information for the target group regarding universities, educational institutions and courses of study?
4. Using the Repertory Grid on the RO 3 (ranking of THE UNIVERSITY among other universities/institutions of higher learning) will give valuable information regarding the attributes on which students rank institutions. We can have a list of elements (other universities and institutions along with THE UNIVERSITY) and the attributes like admission process, popularity of the institution among peers, history of the institution, choice of courses, size of the institution, accreditation of the institution, tie-ups of the institution with other institutions and reception of the institute’s students in the industry after graduation. This will give us an insight into the core necessities of the target group and further help in tailoring THE UNIVERSITY’s brand positioning and communication strategy towards the target group.
5. Content Analysis for RO 4 (sources of information regarding universities, educational institutions and courses of study). Universities are chosen by students depending upon the information available to them. Knowing their methods of information search and the places where they search for the information will further help in focusing our communication strategy. Based on the data collected like websites, magazines, publications, agency ratings which the target group uses to obtain information, communication can be improved to increase the reach and perception of THE UNIVERSITY. Read More
Cite this document
  • APA
  • MLA
(“Proposal for Market Research for the Australia University Paper”, n.d.)
Proposal for Market Research for the Australia University Paper. Retrieved from
(Proposal for Market Research for the Australia University Paper)
Proposal for Market Research for the Australia University Paper.
“Proposal for Market Research for the Australia University Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Proposal for Market Research for the Australia University

Ithacan University Management Research Proposal

...concerning techniques, like job evaluation strategy to employ or where to fix the compensation manager in the structure of pay, are not strategic; thus, little attention will be focused on it. Policy decisions like relating a portion of a pay rise to unit performance and corporate as well as determining the institution's competitive position in the markets will be highly considered. With my department, we propose about five principle decisions as a starting point. First, the role of compensation in the HR compensation program as the only aspect of institutional programs and policies to manage workers relations is crucial. Decisions about development and training, organization design, employment security,...
15 Pages(3750 words)Research Proposal

Australia Housing Market

...? Australian Housing Market Insert Australian Housing Market Introduction Property ownership is a mater which usually is considered with a lot of seriousness in the society. The fact that it relives individuals and the families off the stress of paying mortgage besides securing their future is reason enough for individuals to strive for this goal. The ever increasing population and the desire for individuals to access decent housing has made the search, for properties more intense and even the current recession hasn’t stopped this. Australia like other nations has a more or less the same situation. Sydney, the capital city of Australia is considered to range second in...
3 Pages(750 words)Admission/Application Essay

Market & social research - research proposal

...? Market/Social Research Background The onset of the financial crisis in the Britain was signaled in 2007 when the country’s fifth largest mortgage provider, Northern Rock, sought support from the Bank of England. Imperatively, the United Kingdom population was among the first people to be exposed the problems of financial institutions. The problems of Northern Rock persisted despite the injection of liquidity by the government. Eventually, the government announced plans to nationalize the bank as a measure of last resort. The financial turmoil in the financial sector escalated further in 2008 forcing the government to unveil over thirty seven billion bailout plan for the banking sector (Bennet and Kotasz...
8 Pages(2000 words)Essay

Market Structure Research Proposal

...print of what should and should not be done in the process of research. A detailed search for material has been made. Finally, I got all the material on the basis of which the paper is completed. Secondary data alone is used in the studies which are collected from electronic sources. The data collected are analyzed on the basis of required outcome of the research and only relevant data are written in the paper. No primary source such as market survey or product survey is made for the collection of data and analysis. Structure of the answer The paper is prepared in such a manner that each question is followed by its answer so that it will be of immense help to the reader to easily...
10 Pages(2500 words)Research Proposal

Market Research proposal report

...Introduction Market research is important exercise that should be carried out in order to determine the opinions of consumers. It is vital for a company, an organization or a business to carry out market research to prevent it from incurring any loses that might send it out of business. The information gathered when carrying out this exercise will not only benefit a business, but it will also ensure that consumers' needs are met. (Cannon, 1986) The airline industry has not been fully exploited by business people. There is still a gap in the industry that has not been utilized well. The industry gives transport services for freight and also passengers. Businesses within...
4 Pages(1000 words)Essay

Market research proposal

...MARKET RESEARCH PROPOSAL FOR C&C'S 'BULMERS' AND 'MAGNERS' BRAND For many years, Cantrell and Cochrane, more often known as C&C, has completely dominated the beverages and snacks industry in Ireland. Its vast expansion in the past few years have gained the attention of many market analysts as its growing presence is felt significantly in the country (Manson, 2006). Hence, C&C has become a buzz word not only in the Irish market but also in European beverage and snacks industry. At present, C&C is the country's most recognized as the leading manufacturer and distributor of beverages and snacks in the country. Its rapid spread in the international...
4 Pages(1000 words)Research Proposal

The Significant Aspects of Market Research

...of problem further specified that it is now very essential for the company to identify specific needs, perception, and expectations of the donors, in order to continue organizing different programmes and activities in different rural and urban parts of Australia. It is an expectation that the proposed market research will be beneficial for the company, as well as individuals that benefit from different programs of the company. Introduction Since centuries, literature, drama, and theatre remained significant contributors in the educational and social development of human society. In specific, William Shakespeare is one of the greatest English writers that endeavored to...
7 Pages(1750 words)Research Proposal

Market Research Proposal

...Market Research Proposal Table of Contents The Proposal: Objectives 3 2. The Proposal: Data Collection Methodology 4 Primary Research 4 Secondary Research 5 3. The Proposal: Sampling Plan 6 Selection of Sample Population and Size 6 Use of the Sampling Techniques 7 4. Issues for Discussion 8 5. The Proposal: Data Analysis 9 6. References 12 7. Appendix 17 Draft Questionnaire 17 Final Questionnaire 19 1. The Proposal: Objectives Attainment of customer satisfaction has always been a vital aspect for the business corporations, as this ensures in gaining superior competitive advantage and confirming long-term sustainability (Chaturvedi, n.d.). However, the practicality associated with this aspect turns out to be much more complex... relating to...
8 Pages(2000 words)Research Proposal

From market research to proposal

...RIVERROAD TAXI PROPOSAL PROBLEM MENT Riverroad taxi mission is to serve the general public in a fair and honest way. While performing this task,it is hoped for and expected that maximum profits will be generated. There are many challenges with the current taxi operators in existence and it is hoped that by adding an alternative to the services out there, the public will appreciate our efforts. BUSINESS ORIENTATION The business of Riverroad taxi will be in the transport sector and packaged to cater for the youth, middle aged and the elderly.Riverroad taxi will be located in lessos, Nandi in an office located in Hill House Avenue. MARKETING PLAN Demography The taxi business within the surroundings of Lessos is strong and growing... ...
3 Pages(750 words)Assignment

Research proposal in South Australia

...Word count: 1524 Research Proposal on business issue in South Australia Table of Contents Introduction 3 Literature Review 3 Misappropriation of funds 4 Research problems and aims 7 Data sources 8 Reference list 9 Introduction Corporate fraud in the recent years has contributed to the downfall of many renowned companies such as WorldCom and Enron and many more. These fraudulent activities are either undertaken by the internal management or the external auditors. Such a business issue was encountered by South Australian Company, K&S Corporation. K&S (Kain & Shelton) Corporation was established during 1945; since then the company as aspired to become the leading logistic...
6 Pages(1500 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Proposal for Market Research for the Australia University for FREE!

Contact Us