My Experience in Business Research - Essay Example

Reflection in Business Research I have never found an opportunity to reflect on the experiences of undertaking a business research just as I have endeared to do today. I must admit that was a success to note that I could participate in an effective operation, to launch a comprehensive study on radical marketing strategies. I could visualize a reality of applying and implementing suitable models, frameworks and theories that I choose and got surprised how I used it to base on realities of social research. According to Peter Jarvis (1995:75), learning from primary experience is essentially obtaining through sense experience. I believe it reaffirms what Weil and McGill’s (1989:3) described in the four ‘villages’ model. I can derive from the Village one my life and work experience at Coventry University drew from my ability to assess and accredit learning. Village two allowed me to focus on experiential learning on the platform of brings change to my perception of business research methods on how to write professional reports. In Village three, I aroused group consciousness of my colleagues as I sought their views regarding preparing administering questionnaires and carrying out interviews. Because of these concepts, I read through them then picked some ideas and implemented them by doing the above. In Village four, I came to the realization that I needed to engender personal growth and self awareness in graduate research. It taught me how to take advantage of hidden opportunities in academic institutions of identifying research areas, questions and designing research methodology. I was able to gather data through successful communication with respondents to allow me (source), conduct a knowledgeable conversation with the respondents (receiver), which relayed a message on marketing content (Kolb, 1984). The feedback was outstanding; I effectively executed my research tasks in the business discipline at Coventry University. I feel nurtured to become a distinguished scholar and researcher providing professional trainers, state of the art university facilities and equipment for training. I have felt that I needed to hone my communication and business skills including wring professional reports. With the help of 5Ws strategy, I utilized it to ignite my writing process (Mohan et al, 2008). In the 5Ws (who, what, when, where, and why), I used it as an effective strategy to enhance my creative thinking especially when it comes to writing business reports. In times of difficulty, I requested help from my tutor at the department in the university who assisted in proof reading my work and giving me feedback. I also applied (Mohan et al, 2008), the transition process of communication. In order to be more clear and concise, the set of questions provided by (Emerson, 2009), applied to all my questionnaires work. I also made sure to proofread and edit all my works. It proved to be an effective technique, especially when it came to communicating with Vodafone clients and suppliers. In addition, I developed a habit of applying the 5Ws strategy on every message and email that I write to ensure the key points stand out. According to Kolb’s learning styles, I felt that I was feeling and watching the different customer and product perspectives. I slowly found myself accommodative to the views by feeling and doing aggressive marketing. To improve on communication skills, I employed the communications model (Solomon, Charbonneau, Hughes, Chitty, Marshall and Stuart, 2008), to comprehend how ideas transforms into messages. They are then relayed from the marketer to the consumer. In assimilating, I conjured the ideals of watching and thinking by updating with the latest business news, through joining online communities and utilizing social networking to make connections. I took the time to understand the operations and functions of Vodafone marketing research department. My strength was always in the willingness to research and investigate new ideas that I felt were beneficial to my tutor. It has helped me to undertake a lot of research and investigations for the tasks appointments in the present (Kim & Mauborgne, 2005). In the past, learning goals like researching and investigating were about the external environment and how they affect my student life. It fared well, and I received significant information for my research. Additional strength is my ability to be a logical and systematic thinker. I always have an open mind and keenness to approach new innovative ideas. This strength helped me when I was working on the learning frame of thinking and acting ethically. I prompted thinking outside the box and enquire about the code of ethics in research. I questioned my colleagues about ethical issues in research and later when we get to employment. As a result, this strength helped me a lot with my current tasks. I had to come up with creative ideas to carry out a number of the activities (Schaffers, Brodt & Pallot, 2006). I noticed that I had one weakness, which was the lack of basic knowledge about the research and data collection activities. However, the inadequacy turned into strength as I did not know any little information about the instruments when I first started the business research. I am happy and confident that what I had dreamt of knowing had certainly come to fruition. I trust my knowledge as expansive because of chatting with colleagues and lecturers, doing research, reading a magazine about the latest business news and reading articles. One significant experience was when I had to do interviewing selling and advertising officers at Vodafone. I had to be self aware of the steps I was taking at the same time so as to acquire knowledge about its mandate, products and services. The significance of writing and conducting this research has allowed collaborative work with staff from various Vodafone departments. It came to my realization that I had attained the purpose which I had set out to meet in discussing and recommending product placement to organizations. The company can maximize on marketing mix by getting the right information in the market. It will inform a thorough advertising and promotional campaign for both public and private sector. From here they can get new corporate customers who wanted to get influenced by traditional mass media or new social media marketing engines. I am certain that my colleagues have had substantial experiences with carrying out business research of various magnitudes through collaboration (Beverlein, Freedman & McGee, 2002). I have renewed optimism and confidence that my strengths and weaknesses could further improvise my actions; identify time and schedule challenges and ultimately support issues for investigation so as to develop my insight. My learning held on the premise that there was no correct topic, and some things in the university may be difficult to interpret. I asked myself questions like; did I achieve my research plan? Did my goals change? how did my actions influence the range of situations like communicating to colleagues, attending classes and performing problem solving exercises? I evaluated how this situation affected me. I also assessed how my observations matched with the theories of Kolb, Carl Rogers and Peter Jarvis I had read. So far, I am extremely pleased on the progress I am making towards achieving my academic goals. The steps and strategies that I planned turned out to be useful (Price, 2012). Reference list Barrow, C 2001, The Business Plan Workbook and the online marketing (4th Edition). London: Ballantyne D 2003, A relationship-mediated theory of internal marketing, European Journal of Marketing, Vol. 37 Issue: 9, pp.1242 – 1260. Beyerlein M, Freedman S & McGee G 2002, Beyond Teams: Building the Collaborative Organization, The Collaborative Work Systems series, New York, Wiley and Sons Carr, LP & Nanni Jr AJ 2009, Delivering Results: Managing what matters. Science and Business Media. New York, NY. Springer Dogra B & Ghuman K 2007,. Rural marketing: Concepts and practices. New Delhi, India: Tata McGraw-Hill Education. Elsevier, R 2010, Corporate responsibility and stakeholders, Asian golf industry federation (AGIF). 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